MarketingPlan
850 DARIEN WAY
PRESENTED BY PAUL WARRIN
May 13,2025
Sear Girish and Archana,
Thank you for the opportunity to present the following marketing plan for your property I truly appreciate the time you?ve spent with me discussing the special features of your home and sharing your financial goals and timeline.
Enclosed, you?ll find a comprehensive marketing plan designed to give your home the exposure it needs to attract the right buyer.I hope this plan,along with the details about our team and Sotheby?s International Realty, will assure you that I am highly qualified and deeply committed to marketing your home successfully
Our partnership with Sotheby?s International Realty offers you unparalleled local expertise and service, combined with a global network to ensure your property reaches a wide audience. Over the years, we?ve successfully represented numerous distinctive properties across Marin, achieving maximum value for our clients while adhering to their desired timelines
I would be happy to discuss any aspect of the plan in more detail As you know, this is a collaborative process, and your input is invaluable every step of the way I am always here to answer any questions and support you throughout this transaction.
It would be an honor to represent you and guide you through this important journey.
Sincerely,
Paul Warrin
Luxury Sales Specialist
Golden Gate Sotheby's International Realty
415 4078019
Paul@WarrinTeam.com
MY RECENT SALES
2747 Vallejo,Pacific Heights $14,000,000
2644 Filbert,Cow Hollow $13,250,000
2765 Vallejo,Pacific Heights $7,810,500
2601Union,Cow Hollow $5,875,000
400 Fair Oaks,Noe Valley $4,712,500
615th Avenue,Lake Street $4,425,000
297 30th Ave,Seacliff $3,490,000
147 Ripley,Bernal Heights $3,400,000
3470 21st,Dolores Heights $2,900,000
1278 Clayton,Cole Valley $2,900,000
765 Market #24F$2,700,000
592 Lombard,North Beach $2,595,000
3636 Webster,Marina $2,350,000
1750 Taylor #2305,Pacific Heights $2,350,000
3414 Pierce,Marina $2,310,000
2240 Green #4,Cow Hollow $2,240,000
726 30th Ave,Richmond $2,150,000
1990 Green #601,Cow Hollow $2,125,0 00
415.407.8019
paul@warrinteam com
Lic.# 01364693
With over two decades of unparalleled expertise, Paul Warrin stands as a pillar of the San Francisco real estate landscape, renowned as one of the Bay Area?s most accomplished and trusted realtors A proud fourth-generation San Franciscan, Paul possesses a deep-rooted understanding of the local market, bolstered by a remarkable career that boasts over $2 billion in sales His clients and colleagues alike admire his unwavering attention to detail,deep market insight,and masterful negotiation skills,all of which have earned him a stellar reputation as a consummate professional
At the helm of the Warrin Team, Paul has achieved industry-wide recognition, consistently earning top accolades: ranked among the Leading 100 Realtors in the San Francisco Bay Area and the Top 125 Small Teams nationally for sales volume by RealTrends Verified They have also maintained their position as the #1 Team at Golden Gate Sotheby?s International Realty for both sales volume and transactions and are counted among the Top 100 Agents and Teams worldwide within Sotheby?s International Realty To date, Paul and his team have closed over $2.5 billion in residential real estate, including an impressive $338 million attributed to the San Francisco market alone However, for Paul, true success extends beyond figures; it lies in surpassing client expectations and cultivating relationships that endure well beyond the transaction His unwavering mission for every transaction is to ensure a client experience that is nothing short of exceptional.
Before embarking on his illustrious real estate career, Paul honed his entrepreneurial spirit and analytical acumen in the tech industry, working with trailblazing start-ups and leading companies such as Microsoft He also founded and successfully sold a payment processing company, drawing on his master?s degree in computer science
Paul resides in Belvedere with his wife and business partner, Kara Warrin, their three children, and their cherished Vizsla, Penny Lane. His family is his pride and joy: his son Zachary is completing his senior year at Northwestern University,Alexa is beginning her collegiate journey at Amherst College,and Katie,a junior at Branson,shines as an undefeated varsity tennis player.
Outside of real estate, Paul is an enthusiastic adventurer and family man.Whether skiing down challenging slopes, enjoying a competitive tennis match, or exploring new destinations, he brings the same energy and passion to his personal life as he does to his professional pursuits.
When you work with Paul Warrin, you?re partnering with a dedicated professional who combines local expertise, proven results, and a client-first philosophy Whether you're buying or selling, Paul's experience, insight, and dedication position him as the perfect guide for navigating the competitive San Francisco market Top 100 Sotheby's Worldwide
What Our ClientsAreSaying
Grant H.
MadelineC.
.
"Paul is a fantastic agent. He has a comprehensive knowledge of the San Francisco market, isvery responsive, and took a lot of time to understand our family's needs. In a market with a very low supply, Paul went the extra mile and found Pacific Heights properties that had previously been withdrawn from the market that met our requirements.We endedupbuyingone of those propertiesandcould not be happier"
?Had an amazing experience working with Paul from start to finish. He is extremely knowledgeable about neighborhoods in SF, Marin, and beyond, and was great to work with through contract and negotiation. Would absolutely recommend him to friends and family and plan to use him next time we do anything real estate related, whether it's selling, buying, or renting..?
"Paul has extensive knowledge of San Francisco real estate and it was a pleasure working with him. Both Paul and Holly made the purchase of our first home a pleasant and smooth experience They knew exactly how to handle a multiple offer situation in a competitive market and are the reason we got our dream home onthe first try.I can? t recommendthem enough!"
BenS.
"Paul and Holly transformed our Marina flat into a showcase home. Paul's market knowledge and Kara's keen sense of style proved to be a powerful combination. At every stage of the process, Paul exceeded our expectations. His market knowledge, negotiating skills, and insistence on perfection in preparing and marketing was simply extraordinary. Although Paul's services are in high demand, he always made us feel as though we were his only client."
DeeD.
?Paul is extremely knowledgeable and also extremely responsive. No problems calling him on the weekends or even when he was on vacation, I highly recommend him and already planning to use him for the sale of my previoushome.?
PaulS.
?This is my third transaction with Paul and his team. He is the pro?s pro, and makes purchasing or selling a home extremely easy while also advising and negotiatingfor best price.I?lljust sayit:theydon? t come anybetter.?
AngelinaG.
PatrickR.
MarkF.
?Over the years we have bought and sold a number of properties and I can say without equivocation that we have never had the pleasure of workingwithanagent more professionalthanyourself.?
"As many people know, buying a home can be a very stressful time. Let alone, buying and selling in the same month. I wanted to extend our deepest gratitude to both Paul and the entire Warrin Team for makingthisprocesssomanageable.From the first time we met,you clearly demonstrated a collective calmness and thorough understanding of the real estate market It was also so helpful and unexpected to have Kara's continual support and her unbelievable ability to visualize what the rest of us would never be able to imagine. You have both truly made our dream a reality. We sincerely appreciate your time, your patience, and your professionalism. Your twonewest fans.?
RichardB.
"Paul was the quintessential professional, at once realistic in her assessment and imaginative in the presentation of our house. She and her team remained even-keeled in the face of a choppy market, keeping us fully informed while driving to a successful conclusion. We feel quite positive about the result and the experience that led up toit.?
ThePlan
It is with great enthusiasm that we embark on the journey to sell your extraordinary home, and we appreciate the opportunity to collaborate with you. Recognizing the unique qualities of your property, we understand that it aligns seamlessly with the caliber of homes that Golden Gate Sotheby?s International Realty was designed to represent
At the Warrin Team, we bring a dynamic approach to real estate, leveraging the unparalleled resources and global reach of Sotheby?s International Realty Our goal is to showcase the distinctive features of your home and ensure it receives the attention it deserves in the market
In the forthcoming marketing plan, we outline a strategic process that encompasses the steps we will take to maximize the visibility and appeal of your property Our team is dedicated to delivering exceptional results and ensuring a seamless experience for you throughout the selling process
Thank you for entrusting us with the sale of your remarkable home We look forward to achieving success together.
Phase1:Off-Market
This will be an opportunity to test the market and gauge feedback for the property. While off-market you have flexibility with pricing and leverage with potential buyers, as you can always pursue putting it on the open market.The plan is to put the home on the market as soon as possible. We will show it off-market,but only while we get photos done
- The listing will be shared with top agents in San Francisco, and other key markets
- The listing will go out confidentially to the very top Sotheby?s agents around the world
- The listing will also go out to the top clients of the Sotheby?s Auction House
- We will use our list of Bay Area executives and other means to reach out directly to buyers
On-the-Market
In today's real estate landscape, social media is a pivotal tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.
- The listing will go on the MLS
- Advertisements in the appropriate publications to reach our target audience
- All buyers will be properly vetted before arranging any showings
OnlineMarketing& GlobalSyndication
Your home will have the best possible online exposure. Sotheby?s websites have over 2 5 million unique visitors per month, 5x higher than our nearest competitors
Your home will be featured on:
- Customized Website with Domain for your property: 850Darien.com
- Featured Prominently as Extraordinary Property of the Day for Golden Gate Sotheby?s International Realty,reaching over 23,000 followers
- Featured on the Team's personal website: www.Warrin.com
- Global Launch with Golden Gate Sotheby's International Realty
Your affiliation with Sotheby?s International Realty allows your property to be marketed globally through paid top tier channels including sir.com, GoldenGateSIR.com, WSJ.com, MansionGlobal.com* , LuxuryEstate.com* , FT.com (Financial Times)* , JamesEdition.com, HomeFinder.com, PropGoLuxury.com (Asia), Juwai com (China), Zaobao com (China)* , House 24 (Italy), RealBuzz com, CountryLife.co.uk, HomeAdverts.com, Nikkei. com (Japan), SFGate.com, MercuryNewscom, Barron?s, Bloomberg com, Expansion, Homescom, Land and Farm, Lands of America, LandWatch, NextDoor, Realtor.com, Z-Property.
- Zillow,Realtor.com,Redfin,Trulia,etc.
- Featured on Golden Gate Sotheby's International Realty Website (www.GoldenGateSIR.com)
- Featured Sotheby's International Realty Website (www.SothebysRealty.com)
A global website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations In 2021, the site reached a total of 46 5 million annualvisitors
- BayAreaPropertyVideos com
Golden Gate Sotheby's International Realty?s YouTube channel is the largest in the SF Bay Area, reaching millions of viewers worldwide With over 7,210 subscribers and counting,our localpropertyvideochannelfar surpassesallcompetitors
SHARED WITH OVER 25,0 0 0 FOLLOWERS ON SOCIAL MEDIA
ExtraordinaryPropertyoftheDay
This property will be showcased as the Extraordinary Property of the Day, a distinction reserved for the most exceptional homes in collaboration with Golden Gate Sotheby's International Realty With a vast network of over 21,000 followers on social media, your home will receive the attention it deserves from a discerning audience seeking the extraordinary.
PropertyPreparation
In our commitment to ensuring the success of your home sale, we go beyond just listing your property. Our expertise allows us to recommend strategic improvements to enhance your home's attractiveness and marketability If you choose, we can coordinate and schedule trusted professionals to carry out these enhancements,ensuring a seamless process
We understand the importance of showcasing your property in the best light possible. That's why we focus on highlighting key areas that will resonate with potential buyers ? from the inviting yard and grounds to the functional workspaces and the entertaining possibilities your home offers
In regions where property inspection reports are expected, we've got you covered We can assist in locating reliable inspectors and manage the coordination of these essential reports, providing you with peace of mind and transparency throughout the selling process.
StagingYourHome
Elevate your home's value with our expert staging service. We propose strategic aesthetic changes to make your property stand out, expanding the pool of potential buyers. Our approach accelerates buyer connections, helping them fall in love with your home quickly In the competitive market, staging is not just a luxury; it's an investment to maximize your property's appeal and streamline the selling process
Trust us to create an irresistible allure that ensures a successful sale Our meticulous staging goes beyond aesthetics, evoking emotions and helping buyers envision themselves in your space With a few carefully chosen improvements, we set the stage for a seamless and swift selling experience, making your home a standout choice in the real estate market
Photography
Our high-end professional photographer will do a full photo shoot with pictures to use in all marketing materials The photographer uses professional lighting equipment and wide-angle lenses in order to create the best possible presentation for your property
Video
We collaborate with the industry's leading production company to craft Hollywood-level videos, ensuring stunning color grading and post-production quality Our collection includes both long and short videos strategically tailored to showcase your property across prominent platforms such as YouTube, various real estate websites, Facebook, and Instagram.
Furthermore, our global network of affiliates contributes high-quality videography, propelling Sotheby?s International Realty to #1 in video views and subscribers on YouTube. This achievement far surpasses both local and global competitors, drawing the attention of today's buyers from around the world to our exceptional listings.
Locally, our bayareapropert yvideos.com YouTube channel dominates the San Francisco Bay Area, reaching millions of viewers worldwide. With over 4.7+ million property views and 9,360+ subscribers to date, our local property video channel stands as the largest in the region, outperforming all competitors
PropertyShowings
Property viewings are available by appointment, ensuring a personalized experience for potential buyers To maintain the exclusivity of showings, thorough vetting of all buyers will be conducted before scheduling any appointments
Networking& ExclusiveGroups
With an extensive network encompassing key players in both the Marin and San Francisco real estate markets, we proactively reach out to agents who are most likely to have qualified buyers for your property. Our approach involves personally informing them about the imminent listing, leveraging our broad connections to maximize exposure and attract potential buyers
We are fortunate to be part of the Top Agent Marin Network Through this network we can publicize your listing in advance to the top 10% of agents in Marin These are the agents most likely to bring the buyer for your sale.
EmailMarketing
Our comprehensive email marketing strategy will strategically target key audiences to maximize the impact of your property listing We will begin by sending engaging email campaigns to two primary groups:
- Top 5,0 0 0 San Francisco & Marin Agent s: Leveraging our established connections, we will directly reach out to influential agents in the San Francisco and Marin markets who are well-positioned to bring qualified buyers to the table
- Personal Email List of 5,0 0 0 + Pot ent ial Buyers & Referrals:
Our extensive network includes a personal email list of over 5,000 potential buyers and referrals, ensuring your property is presented to a curated audience with genuine interest
To capitalize on the crucial initial weeks on the market, we'll launch a customized campaign focusing on local neighborhoods, surrounding areas, and agent spheres of influence Our consistent, unique, and personalized strategy aims to maximize the impact of your home's listing.
SocialMedia
In today's real estate landscape, social media is a pivitol tool for property marketing At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.
NeighborhoodMap
We prepare a detailed neighborhood map to help familiarize potential buyers with all the local restaurants,shops and amenities.
FloorPlans
Unlock the potential of your property with our high-quality, full-color floor plans. For the average buyer, visualizing the layout of a property can be a challenge, and remembering it after visiting multiple homes is even more difficult. Our comprehensive floor plans bridge this gap by providing your prospective buyers with a clear and vivid representation of your property's layout. With this invaluable tool, you can ensure that the distinctive features and spatial dynamics of your listing are easily understood and, most importantly, unforgettable Elevate your property marketing strategy by offering buyers a visual experience that resonates long after they've explored multiple listings.
PropertyBrochures&PrintMarketing
Our property brochures and print marketing materials are meticulously crafted to capture the essence and unique features of your home With a keen eye for design and attention to detail, our team ensures that each brochure reflects the quality and charm of your property. From vivid imagery to compelling descriptions, our print materials are thoughtfully curated to leave a lasting impression on potential buyers Whether showcased in local publications, mailers, or distributed at open houses, our print marketing strategy is tailored to effectively highlight your home's distinctive appeal and make a lasting impact on prospective buyers
OUR BRAND OVERVIEW
MARIN COUNTRY REGION
WINE COUNTRY REGION
EAST BAY REGION
SAN FRANCISCO
MENLOPARK
LOS ALTOS
LOS GATOS
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO The homes on sothebysrealty com are showcased with incredible photography and videography, and complemented with lifestyle searching capability This has resulted in a website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations
Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.
52M VISITS TO SOTHEBYSREALTY.COM
15 LANGUAGES
57%
VISITORS FROM OUTSIDE THEU S
41% ORGANIC SEARCH TRAFFIC
88M VIDEOS PLAYED IN 2023
#1
MOST PROFILED REAL ESTATE BRAND IN THENEWS WITH 65,600+ PRESS PLACEMENTS IN 2023
GLOBAL CONNECTIONS
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and
26,500 SALES ASSOCIATES
1,115 OFFICES
84 COUNTRIES & TERRITORIES
Upcoming List ings:
Coming soon listings can be shared with the Golden Gate Sotheby?s International Realty?s Elite Agent Network (EAN) throughout the SFBay Area via our proprietary,password-protected platform that only GGSIRagents can access This starts in the ?Upcoming?property section of the platform
We know the importance of bringing attention to your property quickly and to the right audiences. Utilizing software uniquely designed for Golden Gate Sotheby?s International Realty, we start executing our marketing plan the moment a listing agreement is signed. With our Quick Launch feature, we will send an immediate text alert (SMS) and email to agents within our brokerage, instantly advertising your property. By leveraging technology and our vast agent network, we have the ability to rapidly build awareness and gain the insights necessary to sell your property faster
Local,Regional,and NationalAdvertising
A personalized marketing plan, encompassing a blend of key elements, will be crafted to showcase your home locally, nationally, and internationally. Our comprehensive marketing and advertising strategies ensure results,transcending reliance on any single advertisement
In addition to our individualized approach, the Sotheby?s International Realty cooperative advertising program presents a diverse range of options? both print and digital? to meet your listing advertising needs Capitalizing on partnerships with high-profile global media outlets, such as The Wall Street Journal, The New York Times, The Robb Report, Financial Times, and more, this program guarantees targeted reach and extensive worldwide exposure.
Furthermore, our strategic syndication partnership with regional news outlets ensures that your property receives daily promotion on platforms like SFGate com and MercuryNews com This not only reaches regional audiences consistently but also guarantees coverage of all Open Houses for your property on top-tier news media sites
Topmediapartners drivetrafficto
Your property will be showcased on our site, GoldenGateSIR.com, SothebysRealty com Through extensive advertising, content placement and media partnerships, traffic comes from sites like Mansion Global, Facebook, Architectural Digest and YouTube to our site where they can search and find your home.
Your home is also featured on the best premium paid listing sites that include WSJ com, SFGate com, Juwai com and many others Some listing sites even include the property videography in our targeted listing distribution.
Additionally, over 100 Sotheby?s International Realty brokerages include listings from around the world on their brokerage website in their local markets. This dramatically multiplies the number of potential buyers who can search and find your property This is part of a cascading web platform that maximizes exposure for your property around the world
MultipleListingService
YOUR LOCAL LISTING ENHANCED
We have years of experience leveraging the Multiple Listing Service offering in your area We understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform
The MLS can send your listing to Realtor com, Redfin.com, and Zillow.com, which are significant listing search portals The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, we can reach buyers who are signed up to view homes similar to yours.
InformingandAttracting SFBayAreaBuyers
OUR SF BAY AREA MARKET REPORTS AND RESEARCH
Data-driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG), ensures potential buyers have the best information to make informed decisions Our strategic partnership with RCG contributes to our brokerage?s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers,sellers,clients and peers.
