297 30th Ave-Marketing Plan

Marketing Plan 297 30 TH AVE, SAN FRANCISCO PREPARED FOR MAURA LEWIS PRESENTED BY APPLEGARTH + WARRIN

With a legacy spanning 150 years in the Bay Area, Applegarth + Warrin stands as the premier team at Golden Gate Sotheby?s International Realty, boasting a revered legacy with over $2 Billion in sales.

Committed to the San Francisco and Marin community, the team's diverse talents and unwavering passion position them as indispensable partners in navigating the intricacies of the city's real estate landscape.

APPLEGARTH +WARRIN January 24, 2024 Dear Maura, Thank you for allowing me the opportunity to present the following marketing plan for your property. I appreciate the time you have spent with us reviewing the special features of your home and outlining your financial goals and time considerations.

Enclosed, you will find a complete marketing plan designed to provide your home with the necessary exposure for effectively finding a buyer. I hope that this plan, along with the information about our team and Sotheby's International Realty, will confirm that we are exceptionally qualified and committed to successfully marketing your home.

Our partnership with Sotheby's International Realty guarantees you top-notch local expertise and service, complemented by a global reach, as we work together to facilitate the sale of your property. I have successfully represented a multitude of distinctive properties across San Francisco and Marin, concluding transactions that yield maximum value within a reasonable time frame.

I am happy to discuss any of this in further detail. As you know, this is a collaborative process, and we greatly value your input along the way. I am always available to answer any questions you may have, and to support you throughout this transaction. I sincerely hope you choose us to represent your home and guide you through this significant transaction.

Sincerely,

Paul Warrin Broker Associate Golden Gate Sotheby's 415.407.8019 Paul@AW-SF.com

OUR MOST RECENT SALES 2644 Filbert, San Francisco $7,810,500 2601-2609 Union, San Francisco $5,875,000 3494 21st, San Francisco $5,650,000 400 Fair Oaks, San Francisco $4,712,500 3636 Webster, San Francisco $2,350,000

1990 Green #601, San Francisco $2,125,000 125 Saturn, San Francisco $1,760,000 3338 Scott, San Francisco $1,686,500 136 Peralta, San Francisco $1,676,000 1490 Francisco #5, San Francisco $1,125,000

APPLEGARTHWARRIN.COM

TEAM MEMBERS

Max Applegarth

KaraWarrin

Paul Warrin

PRINCIPAL REALTOR

PRINCIPAL REALTOR

PRINCIPAL REALTOR

Holly Khouw

Claire Bayles

Cristian Isbrandtsen

OPERATIONS DIRECTOR

ASSOCIATE REALTOR

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LEADING 100

#1 TEAM

SAN FRANCISCO BAY AREA

SAN FRANCISCO & MARIN

AMONG ALL AGENT TEAMS

BY SALES VOLUME, THE LEADING 100 2023

AMONG GOLDEN GATE SOTHEBY'S INTERNATIONAL REALTY AGENTS

TOP 1% NATIONALLY AMONG ALL AGENT TEAMS

BY SALES VOLUME, REALTRENDS 2022

What Our ClientsAre Saying Angelina G.

"Paul has extensive knowledge of San Francisco real estate and it was a pleasure working with him. He knew exactly how to handle a multiple offer situation in a competitive market and are the reason we got our dream home on the first try. I can?t recommend them enough!".

Patrick R.

?Over the years we have bought and sold a number of properties and I can say without equivocation that we have never had the pleasure of working with an agent more professional than Paul!?

Susan J.

?Paul was amazing. He is incredibly responsive and attentive. His advice was spot on at all times- in terms of negotiation tactics, pricing etc. It was a fast, clean, perfect close for above comps. He also helped us purchase our new home at a great price in a very competitive market. I have recommended him to ALL of our family and friends. My husband is a retired real estate attorney and thinks he is the best broker with whom he has ever dealt.?"

Aldo A.

My wife and I searched long and hard for a home in San Francisco and the surrounding areas. We encountered many agents in our search but never quite felt comfortable going with one until we met Paul Warrin at an open house. He was open and honest and went out of his way to highlight all the home had to offer. We didn't like the house that day, but we did like Paul. After a brief meeting at his office, Paul laid out the groundwork for a smarter search and worked tirelessly for months showing us unique properties, and interesting alternatives and providing great advice throughout the process. Paul was extremely helpful in the final negotiation and his advice proved invaluable in closing the transaction. We highly recommend Paul and are certain you'll enjoy not only his stellar work but his warm and friendly approach.?

Grant H.

"Paul is a fantastic agent. He has a comprehensive knowledge of the San Francisco market, is very responsive, and took a lot of time to understand our family's needs. In a market with a very low supply, Paul went the extra mile and found Pacific Heights properties that had previously been withdrawn from the market that met our requirements. We ended up buying one of those properties and could not be happier ."

Patrick R.

" Over the years we have bought and sold a number of properties and I can say without equivocation that we have never had the pleasure of working with an agent more professional than Paul Warrin."

Thereisalwaysa market for theexceptional...

The Plan It is with great enthusiasm that we embark on the journey to sell your extraordinary home, and we appreciate the opportunity to collaborate with you.

Recognizing the unique qualities of your property, we understand that it aligns seamlessly with the caliber of homes that Golden Gate Sotheby?s International Realty was designed to represent.

At Applegarth + Warrin, we bring a dynamic approach to real estate, leveraging the unparalleled resources and global reach of Sotheby?s International Realty. Our goal is to showcase the distinctive features of your home and ensure it receives the attention it deserves in the market.

In the forthcoming marketing plan, we outline a strategic process that encompasses the steps we will take to maximize the visibility and appeal of your property. Our team is dedicated to delivering exceptional results and ensuring a seamless experience for you throughout the selling process.

Thank you for entrusting us with the sale of your remarkable home. We look forward to achieving success together.

On-the-Market In today's real estate landscape, social media is a pivotal tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos. Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.

- The listing will go on the MLS - Advertisements in the appropriate publications to reach our target audience - Broker tour and open houses will be held

Online Marketing & Global Syndication Your home will have the best possible online exposure. Sotheby?s websites have over 2.5 million unique visitors per month, 5x higher than our nearest competitors.

Your home will be featured on: - Customized Website with Domain for your property: www.297-30 th.com - Featured Prominently as Extraordinary Property of the Day for Golden Gate Sotheby?s International Realty, reaching over 23,0 0 0 followers - Featured on the Team's personal website: www.ApplegarthWarrin.com - Global Launch with Golden Gate Sotheby's International Realty Your affiliation with Sotheby?s International Realty allows your property to be marketed globally through paid top tier channels including sir.com, GoldenGateSIR.com, WSJ.com, MansionGlobal.com* , LuxuryEstate.com* , FT.com (Financial Times)* , JamesEdition.com, HomeFinder.com, PropGoLuxury.com (Asia), Juwai.com (China), Zaobao.com (China)* , House 24 (Italy), RealBuzz.com, CountryLife.co.uk, HomeAdverts.com, Nikkei. com (Japan), SFGate.com, MercuryNews.com, Barron?s, Bloomberg.com, Expansion, Homes.com, Land and Farm, Lands of America, LandWatch, NextDoor, Realtor.com, Z-Property.

- Zillow, Realtor.com, Redfin, Trulia, etc.

- Featured on Golden Gate Sotheby's International Realty Website (www.GoldenGateSIR.com) - Featured Sotheby's International Realty Website (www.SothebysRealty.com) A global website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations. In 2021, the site reached a total of 46.5 million annual visitors.

- BayAreaPropertyVideos.com Golden Gate Sotheby's International Realty?s YouTube channel is the largest in the SF Bay Area, reaching millions of viewers worldwide. With over 7,210 subscribers and counting, our local property video channel far surpasses all competitors.

SH A RED WI T H OV ER 2 1,0 0 0 FOL LOWERS ON SOCI A L M ED I A

Extraordinary Property of the Day This property will be showcased as the Extraordinary Property of the Day, a distinction reserved for the most exceptional homes in collaboration with Golden Gate Sotheby's International Realty. With a vast network of over 21,000 followers on social media, your home will receive the attention it deserves from a discerning audience seeking the extraordinary.

Property Preparation In our commitment to ensuring the success of your home sale, we go beyond just listing your property. Our expertise allows us to recommend strategic improvements to enhance your home's attractiveness and marketability. If you choose, we can coordinate and schedule trusted professionals to carry out these enhancements, ensuring a seamless process.

We understand the importance of showcasing your property in the best light possible. That's why we focus on highlighting key areas that will resonate with potential buyers ? from the inviting yard and grounds to the functional workspaces and the entertaining possibilities your home offers.

In regions where property inspection reports are expected, we've got you covered. We can assist in locating reliable inspectors and manage the coordination of these essential reports, providing you with peace of mind and transparency throughout the selling process.

CLICK HERE VIEW OUR PAST PROJECTS

Staging Your Home Elevate your home's value with our expert staging service. We propose strategic aesthetic changes to make your property stand out , expanding the pool of potential buyers. Our approach accelerates buyer connections, helping them fall in love with your home quickly. In the competitive market , staging is not just a luxury; it's an investment to maximize your property's appeal and streamline the selling process.

Trust us to create an irresistible allure that ensures a successful sale. Our meticulous staging goes beyond aesthetics, evoking emotions and helping buyers envision themselves in your space. With a few carefully chosen improvements, we set the stage for a seamless and swift selling experience, making your home a standout choice in the real estate market .

Photography Our high-end professional photographer will do a full photo shoot with pictures to use in all marketing materials. The photographer uses professional lighting equipment and wide-angle lenses in order to create the best possible presentation for your property.

Video We collaborate with the industry's leading production company to craft Hollywood-level videos, ensuring stunning color grading and post-production quality. Our collection includes both long and short videos strategically tailored to showcase your property across prominent platforms such as YouTube, various real estate websites, Facebook, and Instagram.

Furthermore, our global network of affiliates contributes high-quality videography, propelling Sotheby?s International Realty to # 1 in video views and subscribers on YouTube. This achievement far surpasses both local and global competitors, drawing the attention of today's buyers from around the world to our exceptional listings.

Locally, our bayareapropertyvideos.com YouTube channel dominates the San Francisco Bay Area, reaching millions of viewers worldwide. With over 4.1+ million property views and 8,210+ subscribers to date, our local property video channel stands as the largest in the region, outperforming all competitors.

Property Website We will create an exclusive online showcase for your property with a dedicated property website showcasing your property's best features.

Property Showings Property viewings are available by appointment only, ensuring a personalized experience for potential buyers. After every showing we follow up with the agent and seller.

Networking & Exclusive Groups With an extensive network encompassing key players in both the Marin and San Francisco real estate markets, we proactively reach out to agents who are most likely to have qualified buyers for your property. Our approach involves personally informing them about the imminent listing, leveraging our broad connections to maximize exposure and attract potential buyers.

We are fortunate to be part of the Top Agent Network for both San Francisco and Marin. Through this network we can publicize your listing in advance to the top 10% of agents in San Francisco and Marin. These are the agents most likely to bring the buyer for your sale.

Email Marketing Our comprehensive email marketing strategy will strategically target key audiences to maximize the impact of your property listing. We will begin by sending engaging email campaigns to two primary groups: -

Top 5,0 0 0 San Francisco & Marin Agent s: Leveraging our established connections, we will directly reach out to influential agents in the San Francisco and Marin markets who are well-positioned to bring qualified buyers to the table.

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Personal Email List of 5,0 0 0 + Pot ent ial Buyers & Ref errals: Our extensive network includes a personal email list of over 5,000 potential buyers and referrals, ensuring your property is presented to a curated audience with genuine interest.

To capitalize on the crucial initial weeks on the market, we'll launch a customized campaign focusing on local neighborhoods, surrounding areas, and agent spheres of influence. Our consistent, unique, and personalized strategy aims to maximize the impact of your home's listing.

Social Media In today's real estate landscape, social media is a pivitol tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos. Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.

Marketing Updates& Reports Each week, you will receive a comprehensive email summarizing key activities related to your property. This detailed report will cover market activity, inventory levels, comparable properties (comps), showings, website statistics, marketing efforts, and any updates pertaining to your property. Stay informed and up-to-date with our weekly summaries, providing you with a transparent overview of the ongoing progress and exposure of your home in the market .

Neighborhood Map We prepare a detailed neighborhood map to help familiarize potential buyers with all the local restaurants, shops and amenities.

Floor Plans Unlock the potential of your property with our high-quality, full-color floor plans. For the average buyer, visualizing the layout of a property can be a challenge, and remembering it after visiting multiple homes is even more difficult. Our comprehensive floor plans bridge this gap by providing your prospective buyers with a clear and vivid representation of your property's layout. With this invaluable tool, you can ensure that the distinctive features and spatial dynamics of your listing are easily understood and, most importantly, unforgettable. Elevate your property marketing strategy by offering buyers a visual experience that resonates long after they've explored multiple listings.

Property Brochures & Print Marketing Our property brochures and print marketing materials are meticulously crafted to capture the essence and unique features of your home. With a keen eye for design and attention to detail, our team ensures that each brochure reflects the quality and charm of your property. From vivid imagery to compelling descriptions, our print materials are thoughtfully curated to leave a lasting impression on potential buyers. Whether showcased in local publications, mailers, or distributed at open houses, our print marketing strategy is tailored to effectively highlight your home's distinctive appeal and make a lasting impact on prospective buyers.

Who we Are OU R B RA N D OV ERV I EW

21OfficesServing the San Francisco Bay Area Golden Gate Sotheby?s International Realty has dozens of local offices to serve our agents and clients. We take great pride in our stunning, modern office spaces, which enable our agents and staff to be productive and comfortable.

WI NE COUNT RY REGI ON NAPA

MARI N COUNT RY REGI ON SAN RAFAEL

ROSS VALLEY STINSON BEACH

EAST BAY REGI ON

GREENBRAE

MILL VALLEY BELVEDERE TIBURON

LAFAYETTE BERKELEY

SAUSALITO OAKLAND MONTCLAIR PIEDMONT

SAN FRANCI SCO

DANVILLE

BURLINGAME

SAN CARLOS MENLO PARK WOODSIDE LOS ALTOS

LOS GATOS

SI LI CON VALLEY REGI ON

52M sot hebysrealty.com visit s in 20 23

SOT H EB YSREA LT Y.COM

Our reach bringstheworld toyour home We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. The homes on sothebysrealty.com are showcased with incredible photography and videography, and complemented with lifestyle searching capability. This has resulted in a website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations.

Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home. Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.

15 49%

41% 79M

Languages

Organic search t raffic

Visit ors from out side t he U.S.

Videos played in 20 23

Sources: Google Analyt ics, Bright cove, and List rac ? Full Year 20 23

POWERFU L H ERI TAGE

Sotheby?s is more than just our name Over t he last two cent uries, Sot heby?s auct ion house has built an iconic brand wit h unparalleled prest ige. Today, Sot heby?s Int ernat ional Realty builds on it s legacy wit h t he auct ion house by offering t he same elevat ed st andards and exemplary service. We harness t he global power of t he Sot heby?s name and it s propriet ary dat abase of 70 0,0 0 0 client s t o creat e unique opport unit ies and int roduce your property t o t he most qualified buyers all around t he world.

GLOB A L CON N ECT I ON S

Our world isyours Sot heby?s Int ernat ional Realty is t he only t ruly global luxury real est at e company wit h 26,50 0 advisors working in more t han 1,10 0 local offices across 83 count ries and t errit ories. Our unparalleled network works t oget her t o meet your needs and expect at ions.

PROPERT Y QU I CK L AU N CH & T EXT A L ERTS

Rapidly Debut Properties by Leveraging Our Technology

Upcoming List ings: Coming soon listings can be shared with the Golden Gate Sotheby?s International Realty?s Elite Agent Network (EAN) throughout the SF Bay Area via our proprietary, password-protected platform that only GGSIR agents can access. This starts in the ?Upcoming? property section of the platform.

We know the importance of bringing attention to your property quickly and to the right audiences.

Utilizing software uniquely designed for Golden Gate Sotheby?s International Realty, we start executing our marketing plan the moment a listing agreement is signed. With our Quick Launch feature, we will send an immediate text alert (SMS) and email to agents within our brokerage, instantly advertising your property. By leveraging technology and our vast agent network, we have the ability to rapidly build awareness and gain the insights necessary to sell your property faster.

PRI N T & D I GI TA L

Local, Regional, and National Advertising A personalized marketing plan, encompassing a blend of key elements, will be crafted to showcase your home locally, nationally, and internationally. Our comprehensive marketing and advertising strategies ensure results, transcending reliance on any single advertisement.

In addition to our individualized approach, the Sotheby?s International Realty cooperative advertising program presents a diverse range of options? both print and digital? to meet your listing advertising needs. Capitalizing on partnerships with high-profile global media outlets, such as The Wall Street Journal, The New York Times, The Robb Report, Financial Times, and more, this program guarantees targeted reach and extensive worldwide exposure.

Furthermore, our strategic syndication partnership with regional news outlets ensures that your property receives daily promotion on platforms like SFGate.com and MercuryNews.com. This not only reaches regional audiences consistently but also guarantees coverage of all Open Houses for your property on top-tier news media sites.

PROPERT Y SYN D I CAT I ON

Top media partners drivetrafficto your listing Your property will be showcased on our site, GoldenGateSIR.com, SothebysRealty.com. Through extensive advertising, content placement and media partnerships, traffic comes from sites like Mansion Global, Facebook, Architectural Digest and YouTube to our site where they can search and find your home.

Your home is also featured on the best premium paid listing sites that include WSJ.com, SFGate.com, Juwai.com and many others. Some listing sites even include the property videography in our targeted listing distribution.

Additionally, over 100 Sotheby?s International Realty brokerages include listings from around the world on their brokerage website in their local markets. This dramatically multiplies the number of potential buyers who can search and find your property. This is part of a cascading web platform that maximizes exposure for your property around the world.

Multiple Listing Service YOU R LOCA L L I ST I N G EN H A N CED

We have years of experience leveraging the Multiple Listing Service offering in your area. We understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform.

The MLS can send your listing to Realtor.com, Redfin.com, and Zillow.com, which are significant listing search portals. The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, we can reach buyers who are signed up to view homes similar to yours.

Informing and Attracting SF Bay AreaBuyers OU R SF B AY A REA M A RK ET REPORTS A N D RESEA RCH

Data-driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG), ensures potential buyers have the best information to make informed decisions. Our strategic partnership with RCG contributes to our brokerage?s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers, sellers, clients and peers.