MarketingPlan
850 DARIEN WAY
PRESENTED BY PAUL WARRIN
TEAM MEMBERS
PaulWarrin
CO-FOUNDER
ASSOCIATEBROKER
c 415 407 8019
e Paul@WarrinTeam com
c.415.947.9503
e S Angelp@ggsir com
KaraWarrin
CO-FOUNDER
GLOBALREALESTATEADVISOR
c 415 407 7979
e Kara@WarrinTeam com
c.415.444.6403
e Holly@WarrinTeam com
What Our ClientsAreSaying
Grant H.
MadelineC.
.
"Paul is a fantastic agent. He has a comprehensive knowledge of the San Francisco market, isvery responsive, and took a lot of time to understand our family's needs. In a market with a very low supply, Paul went the extra mile and found Pacific Heights properties that had previously been withdrawn from the market that met our requirements.We endedupbuyingone of those propertiesandcould not be happier"
?Had an amazing experience working with Paul from start to finish. He is extremely knowledgeable about neighborhoods in SF, Marin, and beyond, and was great to work with through contract and negotiation. Would absolutely recommend him to friends and family and plan to use him next time we do anything real estate related, whether it's selling, buying, or renting..?
"Paul has extensive knowledge of San Francisco real estate and it was a pleasure working with him. Both Paul and Holly made the purchase of our first home a pleasant and smooth experience They knew exactly how to handle a multiple offer situation in a competitive market and are the reason we got our dream home onthe first try.I can? t recommendthem enough!"
BenS.
"Paul and Holly transformed our Marina flat into a showcase home. Paul's market knowledge and Kara's keen sense of style proved to be a powerful combination. At every stage of the process, Paul exceeded our expectations. His market knowledge, negotiating skills, and insistence on perfection in preparing and marketing was simply extraordinary. Although Paul's services are in high demand, he always made us feel as though we were his only client."
DeeD.
?Paul is extremely knowledgeable and also extremely responsive. No problems calling him on the weekends or even when he was on vacation, I highly recommend him and already planning to use him for the sale of my previoushome.?
PaulS.
?This is my third transaction with Paul and his team. He is the pro?s pro, and makes purchasing or selling a home extremely easy while also advising and negotiatingfor best price.I?lljust sayit:theydon? t come anybetter.?
AngelinaG.
PatrickR.
MarkF.
?Over the years we have bought and sold a number of properties and I can say without equivocation that we have never had the pleasure of workingwithanagent more professionalthanyourself.?
"As many people know, buying a home can be a very stressful time. Let alone, buying and selling in the same month. I wanted to extend our deepest gratitude to both Paul and the entire Warrin Team for makingthisprocesssomanageable.From the first time we met,you clearly demonstrated a collective calmness and thorough understanding of the real estate market It was also so helpful and unexpected to have Kara's continual support and her unbelievable ability to visualize what the rest of us would never be able to imagine. You have both truly made our dream a reality. We sincerely appreciate your time, your patience, and your professionalism. Your twonewest fans.?
RichardB.
"Paul was the quintessential professional, at once realistic in her assessment and imaginative in the presentation of our house. She and her team remained even-keeled in the face of a choppy market, keeping us fully informed while driving to a successful conclusion. We feel quite positive about the result and the experience that led up toit.?
Phase1:Off-Market
This will be an opportunity to test the market and gauge feedback for the property. While off-market you have flexibility with pricing and leverage with potential buyers, as you can always pursue putting it on the open market.The plan is to put the home on the market as soon as possible. We will show it off-market,but only while we get photos done
- The listing will be shared with top agents in San Francisco, and other key markets
- The listing will go out confidentially to the very top Sotheby?s agents around the world
- The listing will also go out to the top clients of the Sotheby?s Auction House
- We will use our list of Bay Area executives and other means to reach out directly to buyers
Phase2:On-Market
In today's real estate landscape, social media is a pivotal tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.
- The listing will go on the MLS
- Advertisements in the appropriate publications to reach our target audience
- All buyers will be properly vetted before arranging any showings
On-the-Market
In today's real estate landscape, social media is a pivotal tool for property marketing. At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.
- The listing will go on the MLS
- Advertisements in the appropriate publications to reach our target audience
- All buyers will be properly vetted before arranging any showings
OnlineMarketing& GlobalSyndication
Your home will have the best possible online exposure. Sotheby?s websites have over 2 5 million unique visitors per month, 5x higher than our nearest competitors
Your home will be featured on:
- Customized Website with Domain for your property: 850Darien.com
- Featured Prominently as Extraordinary Property of the Day for Golden Gate Sotheby?s International Realty,reaching over 23,000 followers
- Featured on the Team's personal website: www.Warrin.com
- Global Launch with Golden Gate Sotheby's International Realty
Your affiliation with Sotheby?s International Realty allows your property to be marketed globally through paid top tier channels including sir.com, GoldenGateSIR.com, WSJ.com, MansionGlobal.com* , LuxuryEstate.com* , FT.com (Financial Times)* , JamesEdition.com, HomeFinder.com, PropGoLuxury.com (Asia), Juwai com (China), Zaobao com (China)* , House 24 (Italy), RealBuzz com, CountryLife.co.uk, HomeAdverts.com, Nikkei. com (Japan), SFGate.com, MercuryNewscom, Barron?s, Bloomberg com, Expansion, Homescom, Land and Farm, Lands of America, LandWatch, NextDoor, Realtor.com, Z-Property.
- Zillow,Realtor.com,Redfin,Trulia,etc.
- Featured on Golden Gate Sotheby's International Realty Website (www.GoldenGateSIR.com)
- Featured Sotheby's International Realty Website (www.SothebysRealty.com)
A global website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations In 2021, the site reached a total of 46 5 million annualvisitors
- BayAreaPropertyVideos com
Golden Gate Sotheby's International Realty?s YouTube channel is the largest in the SF Bay Area, reaching millions of viewers worldwide With over 7,210 subscribers and counting,our localpropertyvideochannelfar surpassesallcompetitors
SHARED WITH OVER 25,0 0 0 FOLLOWERS ON SOCIAL MEDIA
ExtraordinaryPropertyoftheDay
This property will be showcased as the Extraordinary Property of the Day, a distinction reserved for the most exceptional homes in collaboration with Golden Gate Sotheby's International Realty With a vast network of over 21,000 followers on social media, your home will receive the attention it deserves from a discerning audience seeking the extraordinary.
Photography
Our high-end professional photographer will do a full photo shoot with pictures to use in all marketing materials The photographer uses professional lighting equipment and wide-angle lenses in order to create the best possible presentation for your property
PropertyWebsite
We will create an exclusive online showcase for your property with a dedicated website that goes live during its off-market period.Only pre-screened buyers will receive access,ensuring a secure viewing experience
Networking& ExclusiveGroups
With an extensive network encompassing key players in both the Marin and San Francisco real estate markets, we proactively reach out to agents who are most likely to have qualified buyers for your property. Our approach involves personally informing them about the imminent listing, leveraging our broad connections to maximize exposure and attract potential buyers
We are fortunate to be part of the Top Agent Marin Network Through this network we can publicize your listing in advance to the top 10% of agents in Marin These are the agents most likely to bring the buyer for your sale.
EmailMarketing
Our comprehensive email marketing strategy will strategically target key audiences to maximize the impact of your property listing We will begin by sending engaging email campaigns to two primary groups:
- Top 5,0 0 0 San Francisco & Marin Agent s: Leveraging our established connections, we will directly reach out to influential agents in the San Francisco and Marin markets who are well-positioned to bring qualified buyers to the table
- Personal Email List of 5,0 0 0 + Pot ent ial Buyers & Referrals:
Our extensive network includes a personal email list of over 5,000 potential buyers and referrals, ensuring your property is presented to a curated audience with genuine interest
To capitalize on the crucial initial weeks on the market, we'll launch a customized campaign focusing on local neighborhoods, surrounding areas, and agent spheres of influence Our consistent, unique, and personalized strategy aims to maximize the impact of your home's listing.
SocialMedia
In today's real estate landscape, social media is a pivitol tool for property marketing At Golden Gate Sotheby?s International Realty, we leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn to showcase your home through regular posts and videos Our commitment to utilizing social media extends beyond mere exposure; we foster meaningful conversations and emotional connections among individuals who appreciate the unique. This approach not only drives engagement but also directs traffic to our website, where potential buyers can seamlessly explore listings and connect with us directly for detailed information about your property.
MarketingUpdates&Reports
Each week, you will receive a comprehensive email summarizing key activities related to your property This detailed report will cover market activity, inventory levels, comparable properties (comps), showings, website statistics, marketing efforts, and any updates pertaining to your property. Stay informed and up-to-date with our weekly summaries, providing you with a transparent overview of the ongoing progress and exposure of your home in the market.
NeighborhoodMap
We prepare a detailed neighborhood map to help familiarize potential buyers with all the local restaurants,shops and amenities.
FloorPlans
Unlock the potential of your property with our high-quality, full-color floor plans. For the average buyer, visualizing the layout of a property can be a challenge, and remembering it after visiting multiple homes is even more difficult. Our comprehensive floor plans bridge this gap by providing your prospective buyers with a clear and vivid representation of your property's layout. With this invaluable tool, you can ensure that the distinctive features and spatial dynamics of your listing are easily understood and, most importantly, unforgettable Elevate your property marketing strategy by offering buyers a visual experience that resonates long after they've explored multiple listings.
PropertyBrochures&PrintMarketing
Our property brochures and print marketing materials are meticulously crafted to capture the essence and unique features of your home With a keen eye for design and attention to detail, our team ensures that each brochure reflects the quality and charm of your property. From vivid imagery to compelling descriptions, our print materials are thoughtfully curated to leave a lasting impression on potential buyers Whether showcased in local publications, mailers, or distributed at open houses, our print marketing strategy is tailored to effectively highlight your home's distinctive appeal and make a lasting impact on prospective buyers
OUR BRAND OVERVIEW
LOCALLY ROOTED
21OfficesServingthe SanFranciscoBayArea
Golden Gate Sotheby?s International Realty has dozens of local offices to serve our agents and clients We take great pride in our stunning, modern office spaces,which enable our agents and staff to be productive and comfortable.
#1
SOTHEBY'S INTERNATIONAL REALTYAFFILIATE IN CALIFORNIA BYSALES VOLUME2024
$4.4B SALES VOLUMEIN 2024
2,057 TRANSACTIONS IN 2024
MARIN COUNTRY REGION
WINE COUNTRY REGION
EAST BAY REGION
SAN FRANCISCO
MENLOPARK
LOS ALTOS
LOS GATOS
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO The homes on sothebysrealty com are showcased with incredible photography and videography, and complemented with lifestyle searching capability This has resulted in a website that attracts qualified and affluent consumers who appreciate the beauty of the site, the breadth of homes at all price points and depth of information offered on properties and locations
Anyone can host a website, but reaching the most qualified buyers casts the widest net for your home Visitors to our site spend more time searching, and are able to locate properties in areas across the world that they may not have known or been aware of because of the lifestyle features and content.
Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world
GLOBAL CONNECTIONS
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and
26,500 SALES ASSOCIATES
1,115 OFFICES
84 COUNTRIES & TERRITORIES
Upcoming List ings:
Coming soon listings can be shared with the Golden Gate Sotheby?s International Realty?s Elite Agent Network (EAN) throughout the SFBay Area via our proprietary,password-protected platform that only GGSIRagents can access This starts in the ?Upcoming?property section of the platform
We know the importance of bringing attention to your property quickly and to the right audiences. Utilizing software uniquely designed for Golden Gate Sotheby?s International Realty, we start executing our marketing plan the moment a listing agreement is signed. With our Quick Launch feature, we will send an immediate text alert (SMS) and email to agents within our brokerage, instantly advertising your property. By leveraging technology and our vast agent network, we have the ability to rapidly build awareness and gain the insights necessary to sell your property faster
MultipleListingService
YOUR LOCAL LISTING ENHANCED
We have years of experience leveraging the Multiple Listing Service offering in your area We understand the value of photography selection, copy writing, highlighting the features of the home and enhancing the appearance and appeal of your property on this platform
The MLS can send your listing to Realtor com, Redfin.com, and Zillow.com, which are significant listing search portals The information contained in the MLS is designed to accurately reflect the details of your property. Additionally, through using the features of the regional MLS, we can reach buyers who are signed up to view homes similar to yours.
InformingandAttracting SFBayAreaBuyers
OUR SF BAY AREA MARKET REPORTS AND RESEARCH
Data-driven and in-depth analysis of the market monthly, quarterly and annually, with market research and commentary in collaboration with leading real estate research firm Rosen Consulting Group (RCG), ensures potential buyers have the best information to make informed decisions Our strategic partnership with RCG contributes to our brokerage?s thought-leadership, market understanding and high-level service, enabling us to better understand and explain the current market to buyers,sellers,clients and peers.
