Thriving Bangladesh’s apparel retail focuses on loyalty and footfall

Apparel retail companies in Bangladesh are undertaking various initiatives such as an emphasis on loyalty programs and effective monitoring of footfall to maximise the value of efforts and ultimately increase sales.

In the last two months, Bangladesh has welcomed top international brands Levi’s and Adidas, which have opened their first stores in the country. Prior to this, brands like Nike, Puma, Decathlon and Being Human had already established a presence there. Concurrently, Bangladeshi brands such as Yellow, Rise, Aarong, Noir, Fit Elegance, Amirá, Sailor and Le Reve amongst many others are also experiencing growth. These developments indicate that Bangladesh’s US $ 10 billion domestic Apparel Market is continually evolving.

However, the retail market in Bangladesh faces the challenge of seasonal business. Major purchases in the apparel retail market primarily occur during specific festivals like Eid and Durga Puja. For the rest of the year, the market generally experiences routine or lean periods.

To address this issue, apparel retail companies are undertaking various initiatives such as emphasis on loyalty programs and effective monitoring of footfall to maximise the value of efforts and ultimately increase sales.

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