Life in Focus: Udita Bansal, Founder, trueBrowns Lifestyle
In a candid discussion with Apparel Resources, Udita Bansal, Founder, trueBrowns Lifestyle, unravels her concept of success, her daily work schedule, her views on work-life balance, AI and so on.
Udita, an alumni of NIFT, began her fashion journey with Madura Fashion & Lifestyle, Aditya Birla Group, where she mastered retail strategies. Seeking to enhance her skills, she pursued Marketing and Finance at Harvard University. As the Founder of trueBrowns, an urban ethnic lifestyle brand, Udita transformed the industry with inclusive sizing and expanded into jewellery and menswear. The size-inclusive brand was launched with an initial capital of Rs. 20 lakh, sourced from Udita’s personal savings and now garners approximately 20 per cent – 22 per cent of its sales from extreme sizes. Presently, the brand generates 75 per cent of its revenue from its website, with the remaining 25 percent derived from various marketplaces. Fashion Industry Updates continue to highlight such innovative approaches, shaping the future of the industry.
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