The High Flyer
EMILY
PERSONALITY
CREATIVE
KEYWORD DESCRIPTORS
FAMILY ORIENTATED HARD-WORKING MONEY CONSCIOUS HOUSE PROUD INTERESTS & HOBBIES
COOKING GARDENING A CLEAN HOUSE CLASSICAL MUSIC FAMILY DINNER TIME
BARGAINS SOAP OPERAS A WELL-STOCKED FRIDGE CHILDREN’S EDUCATION HAPPY CUSTOMERS
HOW THEY COMMUTE:
ROUTES
DEPOT
ROUTE
Brisbane
222, 200
Sydney
M52
Melbourne
Bus 907, Tram 109
56.3 % 28.0 %
DRIVING BUS/TRAM
Since arriving in Australia 25 years ago, Emily has worked hard to give her family every opportunity she never had in Vietnam. Now with three children in high school, 45-year old Emily is desperate to see them succeed with high academic results and jobs that have business cards. When she isn’t nagging her youngest (and laziest) daughter about homework, Emily works as a seamstress at her sister and brother-inlaw’s shop. Her husband, Hoi, drives a taxi at night. While they both work long hours and hardly see each other, both are content with the life they’ve made from scratch. Although Emily secretly wishes her English were better. And her daughter wasn’t so lazy. Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.
30 % 15 %
TRAIN WALKING
WHO ELSE CAN YOU REACH WITH TRANSIT ?
60%
43%
40%
69%
Not enough time to get things done.
Feel burdened by responsibilities in life.
Like to demonstrate cooking skills.
I am a cautious person.