APN Outdoor | Let's Talk Outdoor – AU

THE CENTRE FOR ATTENTION

1

2

THE CENTRE FOR ATTENTION

Qantas – Elite Screens, All Traffic Exit Gantry, Sydney Airport, NSW THE CENTRE FOR ATTENTION

3

APN Outdoor are co the market with a pr of assets selected fo and scalability.

4

ontinuing to lead remium portfolio or their quality

A About us

APN Outdoor Group Limited is a publicly listed company on the Australian Stock Exchange (ASX ID: APO). As the most progressive leaders in Outdoor advertising across Australia and New Zealand, APN Outdoor boasts 36,000 high-impact sites in attention-grabbing and iconic locations.

APN Outdoor is committed to driving the Outdoor industry forward and is constantly investing in research, innovation and cuttingedge digital developments to produce improved results for its advertisers.

6

THE CENTRE FOR ATTENTION

THE CENTRE FOR ATTENTION

7

Out-of-home advertising continues to be the fastest growing of the traditional advertising media.

Source: PWC Outlook, Australian Entertainment and Media 2017-2021.

Our commitment APN Outdoor’s commitment to being the most progressive Outdoor media company remains paramount in all areas of the business.

–– Premium sites, locations and contracts –– Leadership positions in primary formats across metropolitan markets –– High quality relationships and longstanding commercial agreements with land owners –– First to market advantage in digital billboards –– Implementation of a regular program of asset development and innovation.

THE CENTRE FOR ATTENTION

9

Opportunities for your brand APN Outdoor’s portfolio covers five defined product groups, delivering results in a range of environments and providing compelling audience solutions.

Our entire portfolio has been selected based on: –– The quality of the environment in which the site or panel is located –– Scale to command attention

Elite Screens [ Digital Billboards ]

Billboards

Transit

–– Potential for the format to deliver audiences.

Rail

Airport

Outdoor is the least avoided ad format in Australia.

Source: The Attention Economy Study Millward Brown and APN Outdoor, 2014. Australia.

10

THE CENTRE FOR ATTENTION

11

Elite Screens | Digital Billboards In 2008, APN Outdoor switched on Australia’s first Digital Billboard, sitting atop Melbourne’s iconic Young & Jackson Hotel. Fast forward to 2017 and our expansive portfolio surpasses 100 screens.

–– Australia’s No.1 supplier of digital large format –– Dominating the competition with our national footprint –– Positioned across iconic locations, key metropolitan, suburban and regional areas –– Digital flexibility and technology capabilities enhance creative possibilities.

69% of people say they have taken action as a result of seeing an ad on a digital billboard.

Source: The Outsiders Community Panel | Elite Screens August 2017 (N=504)

Source: The Attention Economy [Australia].

12

THE CENTRE FOR ATTENTION

ANZ – Elite Screens, All Traffic Entry Landmark, Sydney Airport, NSW THE CENTRE FOR ATTENTION

13

Billboards Billboards are the oldest advertising format in the world for good reason. A classic never goes out of style.

–– With over 1,500 boards across the country, a demo of any specificity can be targeted –– Largest metropolitan Billboard portfolio across Australia and New Zealand –– High impact visuals that command attention and lend credibility –– Varied purchase options, from high impact sites through to targeted urban packs.

54% of people think brands seen on Billboards are well known and important.

Source: The Attention Economy Study Millward Brown & APN Outdoor, 2014. Australia.

14

THE CENTRE FOR ATTENTION

BP Ultimate – Billboards, Landmark, General Holmes Drive, Botany, NSW THE CENTRE FOR ATTENTION

15

Transit Transit goes where the people go and evokes a positive reaction due to its non-invasive manner.

–– Only national Transit media provider in Australia with over 37,000 panels –– Coverage across all major city metropolitan bus routes and Adelaide’s tram network –– True broadcast medium also providing unparalleled frequency rates –– Transit continues to top the list for ad recall and exposure.

#1 for ad recall when compared to all Outdoor formats.

Source: The Attention Economy Study Millward Brown & APN Outdoor, 2014. Australia.

16

THE CENTRE FOR ATTENTION

Hotels Combined – Transit, Full Back, Sydney, NSW

17

Rail | XtrackTV XtrackTV is a world first and performs as a welcome distraction during down time, engaging commuters within an environment conducive to attention and action.

–– National network comprising of 82 screens across 5 capital cities –– Bringing the multiscreen story to the rail platform for the first time –– Engaging consumers with high definition video and audio capabilities –– Delivering a unique commuter audience with long dwell times.

75% say that XtrackTV screens capture their attention.

Source: The Attention Economy, Millward Brown & APN Outdoor 2014. Commute by train at least once a week.

18

THE CENTRE FOR ATTENTION

Mazda – Rail, XtrackTV, Perth Station, WA

19

Rail | Cross Track [Static] Cross Track panels are multiple billboards that get up close and personal to commuters waiting for their train.

–– With close to 2,000 panels across three capital cities –– Speaking to a long dwell time audience –– Unparalleled creative canvas –– Tell a story to this captive audience by leveraging the capability of consecutive panels.

48% say they like seeing ads across the platform at the train station.

Source: The Attention Economy, Millward Brown & APN Outdoor 2014. Commute by train at least once a week.

20

THE CENTRE FOR ATTENTION

Calvin Klein – Rail, Cross Track, Central Station, NSW

21

Airport Airports provide a unique environment where audiences are diverse, receptive and have nothing but time on their hands.

–– Key Airport presence across Australia and New Zealand –– Both external and internal opportunities across multiple format sizes –– Unique environment where audiences and advertising options are diverse –– Lucrative passenger audience across Business, Leisure and Chinese segments.

Australian average in-airport dwell time is high.

International departures: 139 mins & Domestic departures: 72 mins.

Source: The Airport Economy Study Millward Brown & APN Outdoor, 2015.

Australia.

22

THE CENTRE FOR ATTENTION

Sony – Airport, T2 Check-in, Sydney, NSW THE CENTRE FOR ATTENTION

23

Insights & landmark research studies Outdoor has the ability to reach a broad as well as a targeted audience.

APN Outdoor continues to invest in the proliferation of market leading research and is dedicated to helping clients make informed decisions by providing bespoke insights around our Outdoor formats and audiences.

The Attention Economy In 2014 APN Outdoor partnered with Millward Brown to investigate the way people move, think, feel and respond to different media platform with particular focus on Outdoor advertising.

Headline Series The Headline Series are insightful, relevant presentations providing insight into audiences who move in and around our cities. Produced from a series of peer-reviewed research studies and our own proprietary research we aim to continually educate clients and showcase the opportunity our formats provide to engage these audiences. #myrealworld Conducted in 2015 by The Lab, #myrealworld delved deeply into what Transit media means to Australians; how they feel about Transit media and how they interact with it daily.

24

THE CENTRE FOR ATTENTION

Media Attention – It’s a jungle out there!

In 2016, APN Outdoor in partnership with Clarity Strategic Research, explored the symbiotic relationship between the different ad media platforms with particular focus on Outdoor and TV.

The Airport Economy A quantitative case study by APN Outdoor in 2015 exploring the airport environment, to define the airport audience, the airport journey and what it means for brands advertising in this domain.

The Transit Factor – the formula behind the power of movement In 2017 APN Outdoor partnered with The Lab and Neuro-Insight. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain’s reaction to stimulus, to compare and identify the key differences between static and moving advertising.

26

THE CENTRE FOR ATTENTION

Offices across Australia and New Zealand In Outdoor advertising, local knowledge is crucial. So while APN Outdoor’s headquarters are in Sydney, we have teams spread across every capital city in Australia and New Zealand.

It means we know the best spots, understand the local trends and can work with each of our clients in person.

Sydney – Head Office Level 4, 33 Saunders Street Pyrmont NSW 2009 Telephone 02 8569 3000

Perth 2 Raglan Road Mt Lawley WA 6050 Telephone 08 9287 9500 Auckland Level 3, 117-125 St Georges Bay Road Parnell Auckland 1052 Telephone 09 303 5400

Adelaide 10 King William Street Kent Town SA 5067 Telephone 08 8415 6500 Brisbane 83 Main Street Kangaroo Point QLD 4169 Telephone 07 3872 8800 Melbourne Level 9, 468 St Kilda Road Melbourne VIC 3004 Telephone 03 8866 5200 THE CENTRE FOR ATTENTION

27

28

THE CENTRE FOR ATTENTION