Introducing industry leader APN Outdoor’s signature research study, The Attention Economy.
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A collaborative approach, incorporating extensive industry input and market relevance for both New Zealand and Australia.
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Partnering with respected global experts, Milllward Brown.
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Robust sample – 6,600 respondents, The Attention Economy will be the largest research study within the Outdoor industry.
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Nine cities: Christchurch, Wellington, Auckland, Perth, Adelaide, Brisbane, Melbourne, Sydney and Canberra.
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The Attention Economy will incorporate – both quantitative and qualitative views of consumer behaviour.
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An audience centric study which delves into how the audience move, think and feel as they go about their day to day city lifestyle.
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The Attention Economy will examine ten key advertising categories: Retail, Finance, Fast Food, Travel, Automotive, Entertainment, FMCG, Technology, Telco and Alcohol. 14
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As well as delving into the Audience’s behaviours, attitudes and habits, we will investigate the consumers/ commuters relationship with their smart phones. 16
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The Attention Economy has been engineered as an ongoing, long term study, with research fields able to be altered over time and information customised for response to an advertising partner’s needs. 19
The Attention Economy study is currently in field, due end of June. Outcomes will become a Trans Tasman roadshow. Coming soon. 20
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