ABOUT ME
My name is Aparna Anil and I am a graduate from the National Institute of Fashion Technology, with a Bachelor's Degree in Fashion and Lifestyle Accessories. I love everything about art and the freedom it gives oneself to express. Abstract art and minimalist innovation have always been a part of my artistic diet. Apart from doodling, I love to work with different materials and mediums and create unique pieces of art that is a reflection of my creative self. My area of interest lies in Jewellery and Home Decor. My aim as a designer is to amalgamate traditional concepts with the elegant but sophisticated futuristic ideals.
WHAT DO I DO?
IMAGINE
IDEATE
BRAINSTORM
RESEARCH
VISUALIZE
CREATE
SELF-ASSESSMENT
SANGHI JEWELLERS PVT LMT Sanghi Jewellers have been creating beautiful Jewellery since They are the largest manufacturer of Jewellery in the city of Hyderabad, with state-of-the-art-technology,a fusion of the latest innovations and finest craftsmanship. The company ventured into retailing in 1928 with many business houses making them their partners in providing them with quality jewelry and assistance in marketing. Creative design gives each of their products a winning edge, making them trend setters. To the testimony of their integrity, quality of products, services and professionalism stand more than 100 international and domestic clients. The working environment of the company was highly motivating and inspiring. This internship program has made me realize the value of working together as a team and gave me a new experience of working in a social environment, which challenged my mental and physical faculties every minute. The two month long internship programme provided to me a lot of opportunity to work in different settings and exposed me to interact with different sets of experienced people.
WHAT I LEARNT
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DESIGN PROCESS
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BASICS OF JEWELLERY MAKING & SKETCHING
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GAINED KNOWLEDGE ABOUT THE INDUSTRY
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COMPETITOR’S STRATEGY
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MARKETING STRATEGIES
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PROBLEM SOLVING
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TEAM WORK
MY EXPERIENCE
The working environment at Sanghi was highly motivating and inspiring and inculcated the basics of Jewellery design in me. During my time at Sanghi, I created research documents on Kerala Bridal Jewellery trends for the company’s reference. I studied the various existing trends, conducted market surveys and came up with SWOT analysis for the company.
PALLAVI FOLEY BOUTIQUE JEWELS Pallavi Foley is a jewellery designer and an artist. With numerous Indian and International design awards to her credit, she passionately follows her heart and love for design. After graduating from NIFT, she went on to design jewelry for Tanishq and while her nine and half years stint with them she designed many collections for them including the Miss India Universe Crowns in 2006 and 2007.Her creative space is a design studio, a part of her exclusive boutique at the Leela Galleria, from where she retails precious and semi precious jewelry. She was recently called the‛ Elsa Peretti‛ of the new generation in the recent edition of Harper’s Bazaar, where World Gold Council had picked the Hottest talents to know.
WHAT I LEARNT
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DESIGN PROCESS
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IMPROVED SKETCHING SKILLS
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GAINED KNOWLEDGE ABOUT THE INDUSTRY
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CLIENT APPROACH
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MARKETING STRATEGIES
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TIME MANAGEMENT
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PROBLEM SOLVING
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WORKING IN A TEAM
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LEARNT HOW A STORE FUNCTIONS AND ABOUT THE NECESSARY STEPS TAKENTO KEEP THE SALES GOING SMOOTH
MY EXPERIENCE
Working under Pallavi Foley has been an experience of a lifetime. I learned so much about designing and experimenting with different forms to make jewellery. I discovered forms through iterations I could have never thought of otherwise. This experience gave me an opportunity to re-work on my existing skills and update myself to suit the tastes of the changing trends with the guidance of the designers at Pallavi Foley. The jewellery industry is growing at an exceptional rate and the scope of this field in the field of design and art is well differentiated. I have learnt the utmost professionalism in finishing the task and the art of successfully completing designs in the stipulated amount of time. This internship has offered me to expose myself to the industry and learn different ways of solving a problem and rectifying existing problems.
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During my time at Pallavi Foley Boutique Jewels I worked to come up with two collections; (Indestructible Love and Rangjivaka) of ear rings specially designed according to the upcoming trends.
Indestructible Love ‚Collection of gold plated silver jewelry that brings out the spirit of love-designed for the young, bold and beautiful women. The theme revolves around selfless love, which is a powerful form of energy that can neither be created nor destroyed but can only be visualized and felt in numerous ways. It is a whole new spin on the conventional portrayal of the term ‚love‛. The exquisitely hand crafted pieces signify the complexities of this emotion and how it continues to shine inspite of all the obstacles that it drags along. In the first collection, ‚Indestructible Love‛ ,the key words, Absorption, Passion, Protection, Suspension, Intense (Sharp edges and repetitive patterns) and Illusion were given by the company in order to develop various visual boards. The collection is developed for Spring/Summer ‘15. A detailed study of the upcoming trends for S/S 2015 was done. From the research work that was carried out, a set of inspirations that merge well with the key words was taken (Kaleidoscope, Rapid prototyping and String Art) and forms generation process was carried out. The final products will be manufactured in silver, plated with 18k gold. The collection comprises of 6 products.
Rangjivaka
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Floral motifs have always been evergreen and one of the most loved trends of all times. With the collection Rangjivaka, I have attempted to bring back the elements from our rich Indian heritage and visualize them in various geometric and non-geometric formats. The collection takes inspiration from Jaipur floral prints in collaboration with certain slightly modern contemporary elements. Rangjivaka is a new approach to combine traditional Indian motifs with contemporary forms. This collection of gold plated silver jewelry, takes inspiration from the traditional floral motifs of Rajasthan. The rich enameling work along with the elegant floral forms, adds a burst of colours and vibrance to the collection and hence the name ‚Rangjivaka‛.
Ranjivaka
Though there is much to learn, I have a considerable knowledge about the current scenarios in the fashion industry. I am updated about the trends and general client study related to the field. In addition to the above I have also acquired knowledge about form generation, technical drawing, 3D modeling, graphic designing and prototype development. I assure during my education at NIFT and various internships in the past with well known jewellery companies, I have become tolerant and open to criticism developing an open minded, flexible and innovative approach towards a practical working environment.