4 Pillars of Search Engine Optimization
SEO, a three-letter word that consists of multiple processes, is an abbreviation of search engine optimization. It includes optimizing a webpage or an entire website to rank up in the SERPs (search engine result pages) to generate website traffic and bring business leads. SEO involves a set of activities, out of which the major components discussed below act as a foundation for a successful SEO strategy.
Major components or pillars of search engine optimization
Technical SEO
There is a lot more to technical SEO than keyword research. It is a process of optimizing the website’s technical features to enhance visibility and rankings. SEO company in Bangalore and nationwide simplifies the web code and architecture for the crawlers to comprehend and index the content. In addition, activities like improving page load speed, web security, enhancing responsiveness, optimizing URL structure, and more are also part of technical SEO.
Technical SEO is a core SEO activity that does not require creativity but is bang on when it comes to improving search rankings and attracting organic traffic, which ultimately leads to conversions and revenue.
On-page SEO
On-page SEO is a combination of strategy, tactics, and practices used to improve your website’s content with the aim of enhancing visibility and ranking in SERPs (search engine result pages) like Google.
It involves optimizing content, Meta tags, URL, images, and keywords, along with improving internal links. All this is done to present your website appealingly in front of the search engines to improve the site’s relevance with certain search queries. Overall, this leaves a noteworthy impact on the ranking and visibility of your site.
Off-page SEO
It is a process of achieving higher website rankings for a certain keyword without manipulating the content on the site. One of the popular ways of off-page SEO is backlinking, also known as link building. In addition, it also includes guest blogging, influencer outreach, social media marketing, and more, intending to improve the quality of backlinks as well as the site’s appearance on the web and social media.
In all, the motive of conducting off-page SEO is to strengthen domain authority, relevance, and credibility of the website since they are some of the essential factors influencing search engine rankings.
Content
Content with relevance to SEO refers to the pieces of information, including text, videos, infographics, audio, and other digital media that are published digitally to engage and attract a relevant audience.
Primarily the topic of content should be in accordance with specific businesses and should be written to attract a good number of visitors. Three techniques that the writer should consider are;
- Targeting the right keywords
- Internal linking
- Cross-linking
Wrapping up
SEO is not a process that can deliver instant results. It requires time and effort for the best outcomes but by constantly tracking and strengthening the four pillars discussed above; you can develop an excellent SEO strategy to scale your business and help your website rank. However, it is best to leave your business SEO strategy and implementation to Aone SEO Service, a leading SEO company in India
Source: https://aoneseoservice.weebly.com/blog/4-pillars-of-search-engine-optimization