4 Pillars of Search Engine Optimization SEO, a three-letter word that consists of multiple processes, is an abbreviation of search engine optimization. It includes optimizing a webpage or an entire website to rank up in the SERPs (search engine result pages) to generate website traffic and bring business leads. SEO involves a set of activities, out of which the major components discussed below act as a foundation for a successful SEO strategy.
Major components or pillars of search engine optimization Technical SEO There is a lot more to technical SEO than keyword research. It is a process of optimizing the website’s technical features to enhance visibility and rankings. SEO company in Bangalore and nationwide simplifies the web code and architecture for the crawlers to comprehend and index the content. In addition, activities like improving page load speed, web security, enhancing responsiveness, optimizing URL structure, and more are also part of technical SEO. Technical SEO is a core SEO activity that does not require creativity but is bang on when it comes to improving search rankings and attracting organic traffic, which ultimately leads to conversions and revenue.