What is Google's Helpful Content Update? How to be Prepared?
Businesses that connect well with their customers always sell better. Establishing a connection with a potential customer lies at the foundation of any business as it helps cultivate trust over time and eventually leads to a business's success. Content has been the easiest way to connect with a potential consumer. Especially in this digital age, where we witness gazillions of start-ups establishing their name, your content game needs to oneup users' expectations. After all, with businesses thriving, users' expectations are leveling up too. For that matter, Google has always stressed meaningful content for its searchers. Getting valuable information for their queries is what brings people to Google! Hence, its algorithms only get more stringent to ensure the quality of your content. Further, you not only need to be unique but also authentic while delivering content. Focusing on this aspect, Google announced a new update - a ‘helpful content update’ on August 18, 2022. The search giant also took to Twitter to announce the forthcoming broad core rollout. “Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.” - The tweet read.