May 2013
Panasonic Corporation
Smart City Development Experience of Fujisawa Sustainable Smart Town
May 22 2013
Panasonic Corporation Eco Solutions Company
Social Background Global Challenges Population growth of urban cities in emerging countries
Depletion of Global warming natural resources
May 2013
Panasonic Corporation
Japan Challenges Full recovery from North East Japan earthquake
Lack of electricity causing blackouts
Shifting to sustainable society
Social Background
May 2013
Panasonic Corporation
Shifting to sustainable society
Cities becoming smart cities
Locally generated & used energy
Type of smart city
Urban smart cities
May 2013
Panasonic Corporation
Strong increase of population for emerging countries, acceleration of house development / retrofitting. Global population estimation 9.15 Bil
5 Bil
3 Bil
Emerging
5.3 Bil
Urban cities in emerging countries will have 50% of global population
GDP（USD） 50,000 Per Person
Singapore（49,764）
Amsterdam （46,637）
40,000 Seoul （24,244）
30,000
20,000
Developed 1 Bil
Type of development
1.1 Bil
10,000
Tokyo （39,478）
Mexico City （17,826） Shanghai（18,575） Delhi Mumbai （5,620） （3,604）
Rio de Janeiro（16,541） Kuala Lumpur（13,733） Bangkok（8,488）
1950
2000 2020
2050
Global population in 2050 9.2 Bil By 2020, 50% of world population will live in urban city of a emerging country.
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<Emerging Country> New city planning
<Developed Country> Retrofitting/Compact City
Trend in Japan
Urban smart cities
May 2013
Panasonic Corporation
Smart city development in Japan can be classified into two groups. Areas
Types of smart city development
Retrofit
Government initiated
"Next generation energy and social system demonstration" project of the Ministry of Economy, Trade, Industry Yokohama Keihanna Toyota Kita Kyushu
Green field
Private operated
Fujisawa Sustainable Smart Town Kashiwa No Ha Smart City Funabashi Smart Share City Aizuwakamatsu Miyagi Prefecture etc
Energy management
Locally generated & used energy
Energy generation /supply
May 2013
Panasonic Corporation
Energy consumption curve Energy curve on maximum consumed day.
Others Fuel Natural Gas Nuclear 石炭・石油 天然ガス 原子力 その他 Generation Fossil .1% .1% 26.6 % 26.6% 10.7% 36 26.6%
Unit: 10,000kW
180
Maximum 160 183 Mil kW
Transmitting 140 Loss Supplied Energy Generation Loss 発電損失 電力 Supply 120 58.7% 37..0% 0% 343京J（9,551億kWh） 100 From: The white paper on Total Loss 63.0% 80 energy usage (METI) 4.3% 60
Supply to match the current Peak of energy consumption 1 2 3 4 5 6 7 8 9 101112131415161718192021222324
From: Federation of Electric Power Companies of Japan
Over 60% of the generated energy is lost during generation, transmission
Implementation of new price/time system for peak-cut.
Local energy generation / usage for a decentralized energy management
時
Locally generated & used energy
Energy management Energy consumption in Japan
May 2013
Panasonic Corporation
Electricity consumption at Home Dish Dryer 1.6%
Home ３１％ ％
Industry / Logistics
３３％
Office / Services
Toilet 3.9%
３６％ From: The white paper on energy usage (METI)
Washing Mac. 2.8%
（Y 2009)
Over 30% is consumed at home.
Others 20.2%
Air-Con 25.2%
Refrigerator 16.1% ＴＶ Light 9.9% 16.1%
Electrical carpet4.3%
From: Agency for Natural Resources and Energy
Total consumption 4,200kWh/year
Almost 60% is consumed by Air-Con, Refrigerator, Light
Energy reduction for daily lifestyle is required.
May 2013
Energy management
Panasonic Corporation
Community
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Store
Society
Houses
Facility Regional energy management
People Energy management Energy saving equipments
Generation / Storage
Control per grid demand, flexibly supports price
Local generation & usage
Eco home appliances Energy management Efficient ＬＥＤ Illumination
Controlling energy
Combination of generating, storing and saving energy.
ＥＭＳ、Ｖ２Ｈ
External connection Air tight/Insulations
Smart meters Demand response Cloud service
From smart house to smart city ⇒ ＦｕｊｉｓａｗａＳＳＴ
May 2013
Panasonic Corporation
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May 2013
Fujisawa SST Background
Panasonic Corporation
About Fujisawa City Japan Prefecture: Kanagawa Population: Approx. 416,000 Area: 69.51km² Industry:
Housing area Business Tourism Education
The famous Shonan Beach
Tokyo
Fujisawa
51km from Tokyo Station (approx. 50min by train)
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May 2013
History of Fujisawa Plant
Panasonic Corporation
Land was formerly Panasonic factory. Logistics Center Eco Systems factory
Refrigeration factory
In 1961
2007 onward
First factory in Eastern Japan
Considering new usage of land
ďź&#x2C6;Monochrome TV, Refrigerator, Fan, etc)
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May 2013
Contributing to Region
Panasonic Corporation
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Smart town concept for contributing to region Regional Potential
Regional Challenges
Rich nature of Shonan area
Realizing Realizing high high environmental environmental targets targets
High High environmental environmental consciousness consciousness
Reinforcing disaster measures
Business & Educational growth
Improvement Improvement of of chronic chronic traffic traffic jam jam
Panasonicâ&#x20AC;&#x2122;s solution towards town creation Taking in the regions' natural blessings, we will realize sustainable Eco & Smart lifestyles with our experience and technology technology
Fujisawa Sustainable Smart Town Environmental contribution & comfortable lifestyles
Safety & Security
Land Development
May 2013
Panasonic Corporation
Land development for 1000 households (detached houses & housing complexes)
Welfare Welfare Healthcare Healthcare Education Education Zone Zone
Detached Detached House House Zone Zone
Advanced Advanced Activity Activity Zone Zone
Housing Housing Complex Complex Zone Zone
Central Central Park Park
Detached Detached House House Zone Zone
Daily Daily life life supporting supporting facilities facilities 11
Daily Daily life life supporting supporting facilities facilities 22 計画概要
Location Area Buildings
Kanagawa prefecture, Fujisawa city
Approx 19ha Homes/Businesses/Public facilities
Population
Approx 3,000
Schedule
Town opening in Spring 2014
Budget
Approx 600 Mil USD (¥100)
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Project Consortium
May 2013
Panasonic Corporation
Panasonic and 11 partner companies forms an consortium to manage the Fujisawa SST project. > Accenture > ORIX Corporation > Dentsu Inc. > PanaHome Corporation > Mitsui Fudosan Co., Ltd > Sumitomo Mitsui Trust Bank, Ltd. > Mitsui Fudosan Residential Co., Ltd > Tokyo Gas Co., Ltd. > Mitsui & Co., Ltd. > Nihon Sekkei, Inc. * In alphabetical order > Nippon Telegraph and Telephone East Corporation
Fujisawa City and 11 other partner companies
Joint press conference Oct.1st 2013
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May 2013
Panasonic Corporation
Fujisawa Sustainable Smart Town
“Bringing energy to life” Introductory DVD (8min 50sec)
Key Point 1 : Numerical Targets
May 2013
Panasonic Corporation
Environmental, Safety and Security Targets for the whole town
Environmental Targets
CO2
Water Consumption
70％
30％
Reduction
Reduction
( Compared to 1990 )
( Compared with water usage in home in 2006 )
Energy Targets
Safety and Security Targets （CCP*）
Renewable Energy Utilization rate
Lifeline Maintenance
30 ％
3 days
Over CCP: Community Continuity Plan A plan for recovering to normal condition
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Key Point 2 : Advanced Service
May 2013
Panasonic Corporation
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Most advanced Sustainable & Smart Service Independent Independent and and symbiotic symbiotic energy energy management management town town
Worldâ&#x20AC;&#x2122;s largest group of individually divided solar generation totaling approx. 3MW and battery storage totaling approx. 3MW
Virtual gated town
Security system linked between surveillance cameras and LED street lights are used in a large scale town level.
Total Eco -Mobility Service Eco-Mobility
Realization of battery sharing services, instead of battery charging. Convenient for daily usage, but also useful in emergencies.
*1 According to Panasonic research at October 2012 *2 Individually divided solar generators and storage batteries are planned to be implemented in detached houses, housing complex, business buildings public facilities.
Key Point 3 : Town Management Company
May 2013
Panasonic Corporation
Town Management Company will provide not only the management of the town, but support the development of a community that can create new value in everyday life.
Realizing local based sustainable service management as an realistic business Service Operator House management Communication Energy Security Regional operator
Energy Energy
Community Community
Mobility Mobility
Asset Asset Management Management
Security Security
Finance Finance
Healthcare Healthcare
Club Club Service Service
Fujisawa Town Management Company
・・・ ・・・
（temporary name）
Education
One-Stop Service
Regional education and researcher Municipal, NPO
Community Growth
Customer BtoC
Residents BtoB
Businesses in facilities BtoG
Incubation
Municipality
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March 7th 2013 Fujisawa SST Management Company
May 2013
Panasonic Corporation
Panasonic and 8 partner companies established management company. Company name
Fujisawa SST Management Company
Representative
President: Mr. Tomohiko Miyahara (Panasonic Corporation)
Capital
260 million yen
Capital Ratio
Panasonic Corporation PanaHome Corporation Mitsui Fudosan Residential Co., Ltd. Mitsui & Co., Ltd. Dentsu Inc. Nihon Sekkei Inc. Tokyo Gas Co., Ltd. Nippon Telegraph and Telephone East Corporation
Sumitomo Mitsui Trust Bank, Limited
35.5% 14.5% 14.5% 8.0% 7.5% 5.0% 5.0% 5.0% 5.0%
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May 2013
Panasonic Corporation Community PV Solar Generation New model to reinforce disaster measures and to expand renewable energy.
The business is part of the PPP (public private partnership) business between Panasonic and Fujisawa City. The generation capacity is approximately 100kW/h. PV panels on top of public sewage land
â&#x2013; Business Scheme
Fujisawa City
Fujisawa SST
Electricity Company
Management Company
Sell
Equipment for solar power generation
Approval for public land usage to private company.
Public land Income
Paying rent for the usage of land.
May 2013
Community PV Solar Generation
Panasonic Corporation
Measures against emergencies and to expand renewable energy. Emergency: Normal:
Electricity is provided not only to town residents but also to surrounding areas. Provided to the grid, contributing to expansion of renewable energy, while obtaining income for PV maintenance.
â&#x2013; System Configuration Grid
Solar Generation System
In case of emergency (blackouts)
Solar panels
Visualization of generation amount
Portable battery
Cell phone
EV
Solar lantern Open for public usage
Fujisawa Model
May 2013
Panasonic Corporation
Realistic smart town based on actual lifestyles will become next generation standard これまでのスマートシティ Conventional smarty city
Fujisawa Model
Enhancing Enhancing Infrastructure Infrastructure
Focused Focused on on Residents Residents Lifestyle Lifestyle
Product Product & & Technology Technology Oriented Oriented
Service Service Oriented Oriented
Feasibility Feasibility Study Study
Realization Realization
Government Government Operated Operated
New New cooperation cooperation of of Government Government & & Corporate Corporate
Different Different Industry Industry Consortium Consortium
Business Business build build by by partnership partnership
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May 2013
Schedule
Panasonic Corporation
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First homes will be ready for residents in Spring 2014 2012 Sep.
2013 Mar.
2014 Spring
â&#x20AC;Ś
2018
Town Completion Mar. 2013 Establishment of Town Management Company
Spring 2014 Sep. 2012 Safety Ceremony & start of land readjustment
Town opening, welcoming first residents.
May 2013
Awareness
Panasonic Corporation
Panasonic contracts with Ms. Yukie Nakama, one of the top actress in Japan, for TV commercials. Ms. Nakama Yukie Profession: Actress and singer Birthdate: 1979-Oct-30 Birthplace: Urasoe, Okinawa, Japan Height: 160cm Weight: 46kg
DVD 0:30 Corporate efforts to aware environment to public
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Thank you for your attention. Inquiries
kaneko.tsukasa001@jp.panasonic.com omura.teruyoshi@jp.panasonic.com
Panasonic Corporation Eco Solutions Company Panasonic Tokyo Shiodome Bldg 1-5-1 Higashi-Shimbashi, Minato-ku, Tokyo 105-8301, Japan