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roduct news
Fiamma
HALL 13 BOOTH A33
Investing in the product, service and internal processes Fiamma has been working on continual product renewal for years with a focus also on internal dynamics. Marco Raimondi, the General Manager of the time-honoured global RV brand, explained that this process is urgent now more than ever and decisive to tackle the new market challenges Words Enrico Bona
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s we know, the global motorhome and caravan market is experiencing serious and generalised raw material supply difficulties in a period in which sales and orders for vehicles from end customers are on the rise. Marco Raimondi, engineer and General Manager of Fiamma, remarked that this situation is not limited to our sector and is a general economic problem. “Fiamma is working on a broad-ranging project that goes way back,” he added. “Today we are making major investments to reorganise Fiamma according to a model that suits the current situation and the expected – and unexpected – market developments that we are seeing. The investments are big for our company, concern short-term plans and will be spread over many years to come”.
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The market is changing and so is Fiamma According to Fiamma, huge changes are underway and are very different from the past. The vehicles are changing, but more importantly, so are the vehicle users. New customers with new needs and new objectives are emerging. “Motorhome owners have evolved and the COVID emergency is not the only factor driving the registrations of recreational vehicles. The free-spirited, hardy, do-it-yourself travellers of the past have now given way to customers coming from experiences in other sectors who are seeking contact with an object, be it a motorhome, a caravan or an accessory, and an exclusive and luxurious lifestyle with high added value that is also very functional”, Marco Raimondi explained.
This means new challenges for Fiamma and the market in general on product level and in terms of customer satisfaction and after-sales service. The vehicles and accessories have changed in response to the evolutionary growth of customers and their objectives. “For instance, the van phenomenon that we have recently seen was unimaginable only ten years ago. Today the van segment is the one experiencing the biggest and most constant increase in sales. Fiamma has always focused on far-sighted market dynamics and wants to continue developing the human and technological resources to continuously expand and always anticipate market needs”. Fiamma is engaged in a full, continuous product rationalisation and review process that requires major investments and time and
