Antics Credits 2011

Page 20

The Diesel Campaign BE STUPID In store Dig Diesel invites its customer base and the Danish Population to take stupid photos of themselves with the cell phone to be sent off as an MMS to get 15 seconds of fame. Broadcasted in Diesel stores across Europe, on the Microsite, and on the Facebook Fan Page.

See your photos on a giant screen in Copenhagen1, in Diesel Stores2 and on Facebook3.

1)

Gammeltorv / Friday & Saturday / Week 18+19 / 9pm - 3am.

2)

Diesel Store Copenhagen and Aarhus / Week 18+19.

3)

Win 1 × 5.000 DKK Diesel gift certificate for most stupid photo*

Access Facebook profile through diesel.dk/bestupid. MMS charge: Standard rate + 3,00 DKK.

*Competition runs May 3rd to May 17th 2010. To participate you must be resident in Denmark. Gift certificate must be redeemed in Diesel Store Copenhagen or Aarhus and cannot be exchanged to cash or combined with any other offers. 1 winner only. Winner will be notified directly end of May.

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