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We are Established.

A network.

Started in 2007 Antics has been developing digital creative projects for over 4 years. We have built long term relationships with clients such as HSBC, Estee Lauder, Walls Ice Cream, and TBWA with whom we have created exciting ways to reach consumers. The depth and strength of our internal production team gives us the flexibility to execute strategic and creative initiatives quickly and effectively. We have been growing our network with offices in Kuala Lumpur, Singapore, and regional reach in Thailand and Indonesia. With three distinct business units covering strategy, production, and on the ground activation we are able to provide a 360 degree solution entirely in house.

Digital Ambience. In the post digital age we no longer think of how to target the consumer, rather how the consumer can target us. A brand’s success is now about adaption & evolution. Finding areas where direct communication & engagement with our people is pivotal. This post digital age of communication ambience has broken down our notions of traditional media. Not only is digital quite literally everywhere but it has empowered us to communicate whenever and however we want, an emotion no more relevant on the computer than when walking down the street. The consumer and the brand now share the same common ground. We cannot visibly dominate a relationship where both parties are effectively equal. Instead we need to create an environment for people to engage with the content irrespective of the brand rather than because of it. Welcome to digital everything, digital everywhere.

We believe. Distilling our thinking into experiences, relationships, and brand utility that bring your brand and people together on common ground.

Brand Utility

Digital Ambiance



We believe in Brand Utility We relentlessly seek out context to establish what makes your brand valuable. We earn people’s time & attention by building useful experiences that embed digital possibilities into people’s daily lives.

Thought Leadership

Thought Collaboration

Issues & Public Consciousness

Collaborative Product Development

Community powered involvement that generates a common sense of purpose, contributing to the body of thought around your brands context


Mobile Applications

User Collaboration


Applications and platforms that have a tangible, functional benefit to people’s lives.

We believe in Experiences. Creating Immersive Digital Touch-points for your brand through pure interactivity.

Brand Stories.



Whether taking people through a narrative or allowing them to play in a world of your creation, Digital is the medium for communicating your brand story on a personal level.

From games, interactive TV, to exploring virtual worlds; the constantly growing roster of digital capabilities allow for incredible entertainment opportunities.

E-Commerce has grown from it’s store-front origins to become a total branded experience allowing people to play and experiment with your product, interact with other consumers, and immerse themselves in your brand story.

We believe in Relationships Be contagious / Be Relevant / and actually Communicate

We create fun, remarkable and sharable experiences that foster community development without attempting to shout the loudest or pushing forward repetitive, unengaging messaging. Achieving genuine conversation and engagement on a personal level through relevant communication.

Antics for Magnum Ice Cream 2010

We plan. Extensive brand planning & strategic analysis on every campaign we undertake, whether a one off or part of a long term partnership with you

Brand Planning • Situational analysis. • Strategic roadmaps based on your existing digital assets. • Synergy with mainstream efforts.

Campaign Planning •Core Ideation •Experience Design •Touchpoint and Platform Identification •Shareability and remarkability (brand handles) •Brand Utility •Contextual engagement. •Relationship Planning •Social media listening, analysis, and reporting. •Market and platform coverage. Cross platform infrastructure. •Influencer (Blogger, Tweeter, Facebook members) Outreach •Media Planning •Goals & KPI Identification


Campaign Execution.

Platform agnostic.


We believe that too much Digital Media is limited by a desire to ‘be on top’ of a particular platform. We use the technology and benefits from platforms to enrich our ideation, not to limit it. It’s not about digital marketing, but marketing to the digital consumer. We relentlessly seek out context to establish what makes your brand valuable in people’s lives as the driver behind our thought.

Production Execution. Developing immersive interactive experiences that communicate the emotion of your brand • Flash-based experiences • Video Production & green screen

• Blog creation & management • Viral campaign seeding & activation • Widget Development • Phone applications (iphone + android) • 3d animation & fly-throughs • Motion & Infographics

Listening People always take the initiative and make the first move, we listen to what they say and how they say it. • Conversation tracking– analyzing sentiment from a curiosity through to a purchase •Influencers & thought leaders – We know who talks about you, who spreads the word most, where they are from and how they do it. In real time. •Negativity – There will always be people who have feelings about you that you wish you could change. We identify who they are and analyze what their reasons are to develop strategies to overcome negativity exactly when it happens.

Brand Preference

Awareness of brand

Intent of Purchase


Listening – the technology driving our analysis Conversation monitoring in English & Chinese

Digital Ambience Antics champions 3 key Digital Ambience elements that elevate Digital Media beyond the desktop and into the mainstream.

Augmented Reality

Digital Interactive Signage


Digital Ambience Multiplatform integration Our technical backbone takes incoming content feeds from all over the web; Web sites, databases, and SMS feeds and aggregates them on a single Web interface. Antics is partnered with, the world’s leading Digital Out-of-home Home technology provider to develop multi-platform campaigns that bridge the digital/mainstream divide.

Digital Signage

Social Media Platforms


Digital Ambience Augmented Reality AR is a powerful new technology that integrates Digital information with the real world, bringing people closer to your digital experiences

QR Codes – A QR Code works in exactly the same way as a traditional bar code except that it can carry enough data to form a paragraph and is readable by most modern phones

Gateway to interactive content • A gateway to content and functional information that adds value to a product or campaign.

Product Tactical

Guerilla Campaigns

• Instantly redeemable coupons

• Distributing ‘hidden’ information and organizing gatherings

Digital Ambience Augmented Reality Webcam Signatures – The digital signature allows a webcam to display interactive 3d content layered on top of or integrated into a real-world item such as a print advert. Fully integrated into print media

Highly Interactive

• Providing an extra dimension to print ads and acting as a solid link to a digital campaign or microsite.

• The opportunity for users to personalize an interactive experience to be shared with friends. This could include super-imposing your face into a digital character or manipulating an object such as a car.

Experiential • Popular with car brands, allowing people to view the vehicle in 3d and zoom in/zoom out, move and interact with the product in real time.

Geospatial Mobility - allowing real time GPS-based geographic data to be combined with rich media content and overlaid on live video captured by your mobile phone. Layering user-generated content such as photos, videos, and tweets over real locations providing interesting content on the move.

Digital Ambience Case Studies Allowing people to text in their photos for display on digital signage and instantly posted on Facebook Telenor Arena Launch, Oslo For the launch of Telenor Arena in Oslo, a full HD screen, 3x7 meters was installed. Customers/visitors could take a picture on the phone of themselves/his or her date/friend/random stranger and send it in via MMS. The photo would get moderated and uploaded to the screen. SMS bounce-backs were then used to interact with visitors after the event. 5000 attendees 36% engagement = 1800 MMS’s

The Diesel Campaign BE STUPID In store Dig Diesel invites its customer base and the Danish Population to take stupid photos of themselves with the cell phone to be sent off as an MMS to get 15 seconds of fame. Broadcasted in Diesel stores across Europe, on the Microsite, and on the Facebook Fan Page.

See your photos on a giant screen in Copenhagen1, in Diesel Stores2 and on Facebook3.


Gammeltorv / Friday & Saturday / Week 18+19 / 9pm - 3am.


Diesel Store Copenhagen and Aarhus / Week 18+19.


Win 1 × 5.000 DKK Diesel gift certificate for most stupid photo*

Access Facebook profile through MMS charge: Standard rate + 3,00 DKK.

*Competition runs May 3rd to May 17th 2010. To participate you must be resident in Denmark. Gift certificate must be redeemed in Diesel Store Copenhagen or Aarhus and cannot be exchanged to cash or combined with any other offers. 1 winner only. Winner will be notified directly end of May.

Digital Ambience Case Studies

Digital Ambience Case Studies Instantly redeemable coupons. Example: text “ICECOFFEE� to 1234 to receive a free Iced Coffee! Sends the customer a unique 2d digital barcode directly to the mobile which can be redeemed in store.

The Skoda Case Study

Goal: Increase test drive to support sales drive. Interactive call to action included in Skoda marketing material and TV advertisements. Application interfaced with dealers based on customer addresses and therefore relevant location. Result: 600 test drives which generated 60 car sales.

711/IsKaffee Case Study

Coupons downloaded directly to a mobile phone from a website or Facebook. NO integration of POS systems and mobile platforms required 70 000 unique downloads during 6 weeks campaign period 50% redeemed the coupons PLU code entered in the till.

Products & Services Need something specific? Our multi-talented team has a wide range of technical skills and we have experience working on short-deadline outsourcing requirements.

Digital Ambience Interactive Digital Signage SMS&MMS Crossovers

Digital Coupons Augmented Reality

Web Development Campaign Microsites Flash Action Scripting Blogs CSS/HTML Markup Wordpress/Magento/Drupal Development Custom high volume CMS Shopping Cart & Payment Portals

App Development Mobile Applications (iphone & Android) Mashups Web Applications Social Media Applications Widgets

Content Planning & Management Social Media Listening Google Analytics Strategic Roadmaps Influencer Outreach

Flash-based experiences Video Production & green screen Viral campaign seeding & activation 3d animation & fly-throughs Motion & Infographics

Case Studies Client: HSBC Type: Utility Year: 2011

HSBC Training Videos

A series of tutorial videos aimed to help customers with their online banking. Produced in English, Mandarin, and Malay, the videos visually demonstrate how to use the robust features of HSBC’s online offering. The tutorials are a first in Malaysia, with HSBC championing them at the forefront of their customer service campaign to bridge the gap between bank and customer.

Case Studies Client: Arctic Ice Type: Campaign & Event Planning Year: 2011

Arctic Ice Launch The Official Energy Drink of Manchester United, Arctic Ice is teamed up with Antics to launch their product in Malaysia. As the first in a stream of initiatives, Antics managed and produced an event featuring a fist full of talent from KL’s music scene with respected acts like Kyoto Protocol, Tenderfist and (free) Deserters and coupled with a radio show on BFM 89.9 streamed live from the event.

Case Studies Client: HSBC Type: Viral Campaign Year: 2011

There’s an easier way to renew your car insurance Car Insurance in Malaysia, like in most countries, is a highly saturated industry. What makes the industry even more challenging is the lack of price-point differentiators and a consumer-base with deeply entrenched purchasing habits. Car Insurance is often sourced from personal contacts, and relationships maintained with agents for many years. Our campaign for HSBC plays on frustrations that Malaysian’s have with the renewal process with a viral video highlighting the adventures of a granny.

Case Studies Client: Assunta Hospital Type: Digital Branding Year: 2010

Trusted for Generations We produced a website for Assunta to compete with hospitals on a regional level, using it’s position as Malaysia’s oldest private hospital to brand it as a 21st century hospital with strong community roots. We achieved this by producing Malaysia’s leading hospital website showing coupled with an interactive experience, containing interviews from it’s staff members and stories from the community

We Work With Our Clients.

HSBC / Estee Lauder / Walls Ice Cream / TBWA / Petrofac / Stellachicken / Arctic Ice / The Social / Coral Portfolio / StyleKandi / MyDeal / Tempered Mental / KRU Films / Duyung / Cicak Man / Haq The Movie / Sin Kid / Kaseh Dia / Halal Journal / SKN Land & Development / Firestar Research International / Be Yoga / Verti Global / M3nergy / Intuit Innovations / The Perryer Collection / Ikona Software / The Bluefire Group /

Our people David Barton-Grimley CEO

Having grown up with the Internet at his fingertips, David has always gotten a weird kick out of developing concepts and ideas for the Digital Environment. Armed with a laptop and a rickety car, David & Chay Winstanley founded Antics in ’07 to create awesome Digital experiences that happily achieve ROI without the need for paid media.

Dave Carpenter Chairman Dave Carpenter has been involved in marketing, research, branding and advertising for 25 years. With experience in Europe, the US and 10 years in Asian markets, Dave is now the CEO of the Firestar Group of marketing communications companies and Chairman of the Antics Digital Creative agency

Our people Azhar Razali Creative Director Azhar’s passion and knowledge of Digital Media makes him the perfect leader for our talented & dedicated team. One of our founding members, Azhar has been working in Internet production for over 8 years with a Degree in a Digital Media.

Meyrick D’Souza Singapore Business Director Meyrick’s role as Business Director for Antics Singapore is to provide Singapore clients online strategic thinking to help them adapt to current digital reality and to engage their customers more effectively. He has extensive digital skills, knowledge and leadership grounded in the fundamentals that drive successful digital campaigns and the application of those fundamentals to new consumer behaviour in the digital world. Clients Meyrick has worked for include Telekom Malaysia,, Nokia, Ericsson, Palm , HP, P&G, Porsche, HSBC, Shell, Cisco, Oracle and IBM.

Our people Erik Posthuma Development Manager As the Singapore development manager Erik is responsible for partnering with clients , proactively assisting them in reaching their marketing goals. Erik’s interest has always been in the engagement between brands and consumers. His previous experience has been in market research, developing customer experience strategies, and setting up customer experience management programs in the SEA market. Working with clients such as Adidas, Pearson Vue, and Sentosa. In his blog Erik discusses how brands and customers interact with each other through static, interactive, and human touch points. Looking especially at the crossing of online – offline.

Partnerships Antics is a member of the Firestar Group which includes Firestar Research, one of Asia’s leading qualitative market research companies.

One of the world’s leading Digital OOH specialists, Antics is partnered with to develop ambient, cross-platform campaigns in the Asia Pacific. Our events management and mainstream PR experts, Stellar PR has been with us from The beginning. Stellar has racked up some impressive brands including Samsonite & L’Occitane, most recently bringing the Stereophonics to KL in May 2010. Statsit provides us with incredibly powerful listening and conversation analysis, forming the data that powers our insight and analysis.

A focus on Asia Antics is an Asian based agency, with offices in Singapore & Malaysia C-11-2 Megan Avenue 189 Jalan Tun Razak 50400 Kuala Lumpur

144B Neil Road 088873 Singapore


Antics Credits 2011  

Antics has been partnering with daring brands since 2007. Wi...