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EDITORIAL
It’s time to jazz-up the name of your rental business.
18 LIFT TIPS
Presenting some tips and strategies to extract maximum productivity from lifts.
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INDUSTRY NEWS
Arceneaux Sales Group launched…Wacker Neuson welcomes Desmeules…Ont. government extends support to Skills Ontario…
24 LIFT SHOWCASE
Help customers reach new heights with the latest in lift technology.
12 KEEPING PEOPLE HAPPY
Building relationships has kept Sussex Rent All on a successful journey of growth and expansion.
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AT YOUR SERVICE
Change is inevitable. Why not be prepared for it beforehand? By Russ Dantu
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THE BIG EVENT
Why is the event rental business segment being overlooked? By Tara Jacobs
What’s in a name?
It should be everything you got.
Got an email the other day referencing a hardware distributor called Big Lou’s. I immediately wanted to visit Big Lou’s and get all my hardware there. You know Big Lou is a fun guy. He’s confident but at the same time not taking himself too seriously. He’s big – not some skinny punk who just got into the business. You can say “Big Lou” anywhere in town and everyone immediately knows who you are talking about. Are we in this business to make friends or not? Big Lou wants to be your friend and you want to be his. Do you think Big Lou likes a beer or three? Does the sun rise in the east and set in the west? Stop asking stupid questions. Stop screwing around with faceless corporate chains. Get your ass over to Big Lou’s and get taken care of. If you think you want something that Big Lou doesn’t have, you are probably wrong. Adjust your expectations, get your head straight, shoot the shit with Big Lou at the counter for a few minutes and everything is going to be better. Big Lou’s your guy. Of course, he could also be a knucklebreaker on the Sopranos, but let’s face it, that’s unlikely.
The Americans have always understood marketing in a way that we probably never will. One of the keys is to never take yourself too seriously. Let’s face it, we aren’t launching the space shuttle here. One day in Fort Myers, Florida, I was waiting for a ride and I looked across the street and saw Master Bait and Tackle. I instantly became obsessed with the idea that they might have
ON THE WEB:
Rental Summits offer education, interaction
We can’t get together for trade shows yet, but Canadian Rental Service is trying the next best thing with quick hits of education and product knowledge called Rental Summits. Each one-hour online conference features an educational presentation from an expert in some category of rental equipment, followed by an online product showcase where OEM reps explain their latest technology. You can ask questions! Registration is free and we guarantee the content will be light and informative.
Counter Talks #11: The Human Side of Service
At Your Service columnist Russ Dantu joins Patrick Flannery to talk about how to keep ‘em coming back by forming a deeper relationship with your customer.
by Patrick Flannery
t-shirts or hats and no force on Earth could have stopped me from crossing the street to find out. Sure enough, they did, and I suspect they sell more of those than they do red wigglers. That’s my favourite t-shirt to this day.
Sleep Country plays a cute jingle and shows smiling models reclining peacefully on cushy beds. At Krazy Karl’s Mattress Emporium, Karl is in the parking lot with a can of gasoline and he’s going to set himself on fire if you don’t get down to Mayday Mattress Mayhem RIGHT NOW!!! Do you think he’s kidding? Can you really be sure? Remember, he’s krazy. If nothing else, he’s shown a commitment to selling you a mattress that Sleep Country just can’t compete with.
It’s undignified, you are probably thinking. It’s not who I am. We’re professionals. We know things. I have news for you: no one cares. Do you want dignity or do you want money? Krazy Karl has asked himself that question and come up with the only answer that makes sense to a businessman. Don’t be fooled by the fact he’s apparently in a permanent state of going out of business.
This is my call for rental stores in this country to quit going half way to the customer and go all the way. What the hell does “XYZ RentAll” mean anyway? It doesn’t make you feel anything. You couldn’t pick it out of a lineup. There’s no earthly reason to go to such a place. But “Xavier’s Parts Palace” – now we’re talking.
I want Dirty Don’s Dumpster Dungeon. I want Herbie’s High Lifts. I want Sandra’s SuperHeat Showroom. I want Electric Feel Party Power. I want Mad Max’s Compactor Thunderdome. Come on, people. We can do better.
See you next month in Hot Rental Buzz! CRS
INDUSTRY NEWS
CLYDE ARCENEAUX LAUNCHES ARCENEAUX SALES GROUP
Clyde Arceneaux has announced his return to the rental Industry in Ontario with the launch of Arceneaux Sales Group and a partnership with Jerry Elmquist and Centec Corp. In talking with rental operators and their customers over the past few months, it is evident to both companies that the rental industry is ready to reopen its doors and embrace the new business norm in these changing times. As the interaction between the rental operators and their customers continue to evolve, it is apparent that products are not the only considerations. There is a greater importance on relationships now, the building of trust, and being empathetic and understanding of the many factors that impact the end-user amid uncertainty. Arceneaux Sales Group and Centec Corp. stated that they believe in long term relationships and growing together with their partners. They will be serving their customers with a lineup of products that include IdeaOne innovative digital solutions; Heat-King glycol heating systems; Jobsite 8 material handling solutions; Lind Equipment LED construction lighting products; Reachmaster Atrium lift equipment and glass handling products; Cormidi compact tracked carries and mini loaders; Digga USA auger and auger drives; and Granite Industries scaffolding, carts, and electric carts. Arceneaux Sales group will provide coverage in Eastern and Northern Ontario while Centec will continue to oversee South Western Ontario and the Niagara Peninsula. Both companies are looking forward to working with rental operators to solve customer problems together and build a foundation that can adapt to the ever-changing landscape.
ADDITIONAL SUPPORT FOR SKILLS ONTARIO
Ontario Minister of Labour, Training and Skills Development, Monte McNaughton, has announced that the government of Ontario is investing an additional $3.5 million in Skills Ontario for the 20202021 school year to help the organization help continue to promote the skilled trades. This is in addition to $1.5 million in new funding the government provided earlier this year.
“We need to continue to promote the skilled trades to young people to give them access to jobs that are fulfilling, meaningful, and well-paid and to keep the many industries that depend on skilled trades thriving,” said McNaughton at the Skills Ontario Virtual Skills Summit.
“Our objective is to connect education, experience and employment for youth so that they can be aware of, explore and pursue the incredible opportunities in the skilled trades and technologies. We are grateful for the increased support from the Ontario government, and look forward to continuing to deliver programs to help strengthen our economy and secure our future,” said Ian Howcroft, CEO of Skills Ontario.
CASTLE BUILDING SUPPLY STORES PARTNER WITH SOMMERS GENERATORS
Two Castle building supply stores have partnered with Sommers Generators to provide storefront sales and service to customers on Prince Edward Island. O’Leary Building Centre and Spring Valley Building Centre are both operated by Mike James. James met with Sommers’ president Chris McGregor to plan Sommers’ first retail locations in Prince Edward Island. Sommers designs and builds a full range of generator systems in Stratford, Ont., and maintains a regional head office and warehouse in Moncton, N.B.
“Our stores have carried smaller portable units for a long time but we have seen a growing interest in installed standby power with automatic transfer switches. We are already stocking Sommers’ propane-powered Home generators, in the 12- to 40-kilowatt range. We are also providing sales and support for Sommers’ custom-built systems up to 2,000 kilowatt for commercial, industrial and municipal installations,” explained James.
Sommers’ rental fleet of large mobile generator systems will supplement the stores’ own inventory of rental equipment for contractors and for emergency power. This includes a new trailer-mounted 60-kilowatt package with in-base fuel storage.
Chris McGregor welcomed James’ team to the Sommers’
sales network. “This is a new opportunity for us,” he explained. “Personal service is a critical factor in providing a successful installation of a new standby generator. Our Home series generator systems are ideal for giving us a footprint at the local store level and for building our expertise to meet the specialized needs in the region.”
Brianna Flood and Scott Fingler have been put in charge of the development of the generator business of the stores. Fingler is the sales specialist for both residential and commercial systems. A qualified electrician by trade, he’s able to walk customers through a complete assessment of their needs and the choices that are available to them.
“Commercial and municipal projects take more time and more consultation,” Fingler explained. “I’m working on meeting as many planners as I can these days, so we’ll be in a good position by the Spring, when the customers start to think more about long term solutions for backup power.”
As marketing manager, Flood has been highlighting the new Home systems in social media. “P.E.I. learned some hard lessons when Hurricane Dorian came through here last year,” she recalled. “Working with Sommers, we can help people, businesses and communities become better prepared for the next big event.”
Clyde Arceneaux
Jerry Elmquist
BRIGGS AND STRATTON GOES BANKRUPT
KPS Capital Partners has announced that, through a newly formed affiliate, it has entered into an asset purchase agreement with Briggs and Stratton and certain of its wholly-owned subsidiaries under which KPS will acquire substantially all of the assets of Briggs and Stratton, including equity of foreign subsidiaries, for approximately $550 million. Briggs and Stratton has filed a motion with the United States Bankruptcy Court for the Eastern District of Missouri seeking the designation of KPS as the stalking horse bidder in a sale motion as part of the company’s filing of voluntary petitions under chapter 11 of the Bankruptcy Code today. Briggs and Stratton expects to sell its assets through a court-supervised sale process under section 363 of the Bankruptcy Code. KPS, through an affiliate, has also agreed to invest $265 million in a FILO tranche of Briggs and Stratton’s Debtor-in-Possession financing to support the company’s operations. Upon the entry of a final order approving the DIP facility, KPS will have the right to “credit bid” its $265 million participation in the DIP financing in connection with the proposed acquisition of Briggs and Stratton. Following court approval, the DIP facility will ensure that Briggs and Stratton
has sufficient liquidity to continue normal operations and continue to meet its financial obligations during the chapter 11 process, including the timely payment of employee wages and benefits, continued servicing of customer orders and shipments, and other obligations. KPS also announced that it has entered into an agreement in principle with the United Steelworkers of America with respect to a new collective bargaining agreement for Briggs and Stratton hourly employees represented by the union at the company’s manufacturing facilities in Wisconsin. The new CBA, an exclusive agreement between KPS and the USW, will become effective upon completion of the acquisition. Further, Wells Fargo has agreed to continue to provide floorplan financing to support Briggs and Stratton’s customers under KPS’ ownership, and a syndicate of banks including Wells Fargo, Bank of America, BMO Harris Bank and PNC Business Credit has committed to provide exit financing to Briggs and Stratton. The financings are subject to completion of the acquisition and customary closing conditions.
Michael Psaros, co-founder and co-managing partner of KPS, said, “We are very excited to acquire Briggs and Stratton, a legendary brand in American manufacturing and the
DESMEULES JOINS WACKER NEUSON CANADA
Wacker Neuson recently welcomed Maxime Desmeules to their Canadian organization. Desmeules joined the company in February as the market development specialist responsible for southeastern Quebec, the Maritimes and Newfoundland. His primary responsibility is the growth of market share of Wacker Neuson’s wide array of construction products, both in the rental segment and dealer network. Desmeules’ industrial sales experience and customer-centric approach aligns well with Wacker Neuson’s culture. He had worked previously within the construction equipment sector at Tsurumi Canada for
leading company in its industry. Briggs and Stratton enjoys a leading market position, scale, a global manufacturing footprint, world-class design and engineering capabilities, and a portfolio of industry-leading products sold under iconic brand names. We intend to capitalize on the company’s many attractive growth opportunities and to support its already substantial investment in research and development, technology and new product development. KPS intends to grow the new Briggs and Stratton aggressively through strategic acquisitions.” KPS is committed to the expeditious acquisition of Briggs and Stratton to provide certainty of outcome and confidence in the new company’s future for all of its stakeholders, including customers, employees and suppliers. The company and its stakeholders will benefit from KPS’ demonstrated commitment to manufacturing excellence, continuous improvement, global network, access to capital and significant financial resources. The new Briggs and Stratton will be conservatively capitalized and not encumbered by its predecessor’s significant liabilities.
“We are confident that all of the conditions necessary to create a new thriving going concern enterprise are in place,” Psaros concluded.
over 16 years, covering several parts of the country as territory manager.
“We expect a smooth transition into the new role as Maxime is familiar with the product and already has existing relationships with our customer base,” said Michel Hyland, regional sales manager for eastern Canada.
“I am excited to have the opportunity to work for an organization that has a top-tier product along with a well-developed strong Canadian team that is focused on growth for more than 50 years in Canada,” Desmeules commented. “Wacker Neuson has an impressive portfolio of high-quality equipment, support and service. It will be a perfect match as I am a very oriented on support, service and I am always there for our customers.”
Maxime Desmeules
AT YOUR SERVICE
To change or not to change
by Russ Dantu
So, how are you feeling about this pandemic and all the changes you have been forced to cope with and adapt to? At different points in our lives, we all struggle. You may be struggling with something personal or professional. It may be health-related, a confidence issue, dealing with aging parents. Maybe you’ve been laid off or let go from your job, struggling with work/life balance or just thrown into severe anxiety due to this pandemic.
Well, the one consistent factor in all those scenarios is that we all have to face change head on if we are going to deal with it. It may make some of you grit your teeth, squint your eyes and mutter words that I cannot write here, where others are more open and accepting of change.
I am the first to admit that I don’t like change. Getting a new cell phone drives me crazy because I know I am going to have to spend time to reload my different email addresses and figure out how things work differently than they did before, let alone dealing with the daily changes that this pandemic has brought on. I also know I’m not alone when it comes to dealing with change. But, if we don’t learn to deal with change, we will get left behind!
The old adage, “We’ve been doing it this way for 50 years” just doesn’t cut it anymore. If we get stuck thinking it’s ok to keep on doing what we’ve been doing for 50 years, we may end up like Sears, Consumers Distributing or Blockbuster. All of those businesses had time and opportunity to change but decided to keep on doing what they were doing…and unfortunately, they are all but forgotten now.
To help myself deal with change, I’ve been putting a few things to the test. I’ve been brushing my teeth since I was a small child with my right hand. About 15 months ago, I decided, no matter how painful it was, that I would brush my teeth with my left hand. Now some of you might think that is a little crazy but this was soon after a dear friend of mine suffered a severe stroke and lost the use of his left side. It got me thinking that I’m not that much younger; it could happen to me as well. If I lost use of my right side, it would be extremely difficult to cope. It was enough for me to start using my left hand for brushing my teeth. I’m not
going to lie, it was painful and took about three times longer than it would with my right hand. It feels very natural now. I talk about change during my in-person customer service training sessions so I need to walk the walk and really show that change is possible for those who struggle with it.
Here are a few ideas to help you deal with change, personally and professionally.
Personally, don’t do it alone – have an accountability buddy. When we enlist someone to help us deal with change, we can bounce ideas off of them or lean on them when we are struggling. Don’t beat yourself up when you have a setback – it is inevitable that we will fail sometimes in our lives. Cut yourself some slack, pick yourself up, dust yourself off, and get back to it. Celebrate victories no matter how small. If you were on a diet and lost half a pound in a week, you could look at it two ways. You lost only half a pound. Or, you lost half a pound; it means you’re heading in the right direction.
Professionally, when leading a team, get buy in. When change has to happen, ask for employee input. Employees have great ideas to offer and can also weigh in on what you’d like to change and let you know if they see any areas of concern that need to be addressed. It also makes them feel like they are part of the team. Communicate throughout the process so everyone is in the loop and give them as much notice as possible that change is going to happen. Throwing a minor or major change their way without giving them any notice will result in backlash, dissention or people quitting. Get rid of bad apples. There will always be people who won’t accept it and will do their best to infect other employees. I call these people “negativians” because they just won’t adhere to change no matter how hard you try to convince them or help them through. If someone is infecting the rest of the team, deal with it quickly. I encourage and challenge you to try something different in your personal or professional life for an extended period of time. This will help you deal with change…when it has to happen. CRS Russ Dantu is a 30-year veteran of the rental industry and has been delivering workshops, seminars and keynotes on customer service for over 15 years. Visit russdantu.com.
Because these machines were built with durability that handles not only your renter’s toughest job...but your next renter’s toughest job, too. Better get used to an EMPTY LOT.
JohnDeere.ca/rentalsales
COVER STORY
in getting into the equipment rental business. Crandall and Brown decided to partner together and buy Sussex Rent All under their parent company, CRB Rentals. As part of the deal, Crandall was asked to stay on as general manager of the Sussex location. In 2017, CRB Rentals expanded and opened up Big Rock Rentals in Quispamsis, N.B., which is managed by Brown.
“My father owns the plaza in Quispamsis and he was looking for tenants. I was looking for a business to get into and saw an opportunity. There was only one other rental shop there, so we decided to get into the rental business,” Brown explains. “Instead of going in blind and not knowing anything about the business, we bought Sussex Rent All and brought Doug in as a partner because he knows what he’s doing.”
CRB Rentals employs eight people between the two shops, including Crandall and Brown. Despite sharing larger equipment and only being about a 45-minute drive from each other, the clientele at the two locations does vary a little. Sussex Rent All has a larger construction and renovation contractor base while Big Rock Rentals has a larger landscaping contractor base.
“Both are based on the same theory and demographic; it’s all about service and keeping people happy,” Crandall says, adding that the company is always finding ways to diversify its services. “The
Sussex store is also an agent for Discount Car Rentals, and both of us have small engine repair shops. We have a mechanic to service our own equipment, so it only makes sense to service other people’s equipment. We do repairs on lawn mowers, tillers, chainsaws – small engine stuff. You can’t put all your eggs in one basket. Being a small company in a rural town, you have to diversify to survive. In addition to all the rentals, we sell nuts and bolts, rods and screws for all the contractors. We carry a lot of accessories for stuff that we rent. We try and make each of our locations as much of a onestop shop as we can.”
RENTALS WITHOUT BORDERS
Sussex Rent All has built a loyal customer base over the years through its dedicated service, which, of course, is vital for the long-term viability of an equipment rental business. That loyalty runs so deep that, on occasion, their regular customers will reach out with equipment rental requests even when they are thousands of kilometres away.
“I have some customers that work all over the country, and we do all their rentals for them, no matter where they are. I’ve rented them stuff as far away as Calgary,” Crandall says. “I have customers that call and say, ‘This is what I want, this is where I want it. Can you deliver?’ If you give them that good service, they’ll keep coming back.”
Crandall says his favourite aspect of
Doug Crandall and Craig Brown are continuously on the lookout for diverse opportunities of growth and expansion.
RELIABLE. DURABLE. POWERFUL. RELIABLE. YEAH, WE SAID RELIABLE TWICE.
Reliability is everything in this business. That’s why Kubota has a reputation for spending more time on worksites than in rental lots. With durable engines, all-season cabins and easy operation, this is a roster that makes an impact. Best of all, dedicated customer support is easy to get thanks to the 134 dealerships that serve the Canadian community. When you get a Kubota, you get results.
COVER STORY
the rental business is being able to help homeowners find solutions for repairing issues around their homes themselves so they can save money.
“There’s a satisfaction from helping people with projects. People come to me with issues such as a crack in the basement that they need to fix,” he says. He regularly draws on his experience he’s gained over the years working with contractors. “Working with guys in the construction industry, you can help people that have no understanding of what is needed to fix a problem. It’s satisfying to take something from the construction industry and show a homeowner how to fix a problem. I enjoy dealing with the public for the most part. Most people in this area are appreciative of any help you can give them. A lot of people may not know which products and tools are out there. You can teach them to use the right tools to do a job that they normally would have to pay someone else to do.”
CHALLENGING TIMES
No matter what the business, there are always hurdles to overcome. Crandall says finding and retaining good employees is one of the hardest parts of being in the equipment rental business.
“Wages of course is an important part of it. Also, a good working environment. This is what I try to create. Allow the employees to work on their own and give their own
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feedback – their own solution to a problem,” he says. “I’ve always tried to have a lighter feel in the business, where you’re not constantly dictating what they’re doing. We are a small company; it’s hard for us to offer some of the wages the bigger companies do. So, we have to offer them something else in return. We do offer employees health benefits that are paid for by the company. That’s worth a lot in today’s times. Maybe not so much for the younger generation, but the older ones appreciate having part of that paid for.”
Expanding the business over the past few years has also had its share of challenges.
“We’ve put a lot into expanding since we took it over,” Crandall says. “Sussex Rent All was brought to a new location, so we built a brand-new showroom. We remodelled our mechanic shop. We built the new location from scratch and opened it. The whole expansion has been a challenge.”
Only a few years after opening the new location, the company, along with the rest of the world, experienced a challenge like no other – the COVID-19 pandemic.
“COVID-19 hit us hard at the end of March,” Crandall says. “The last two weeks of March we were down 50 percent from the year before. But when New Brunswick declared the state of emergency, we stayed open because we were considered an essential service, and we worked under locked doors for a couple of months. We only allowed people in one at a time, and then slowly beefed it up the last couple of months.”
For the first couple of months, the company had to lay off all of its staff, leaving Crandall and Brown to manage the two locations on their own.
“We went from working five days a week to six days a week,” Crandall says. “We’re back now to full staff and everybody is back working.”
Some of the precautions the company put into place will likely stick around on a longer-term basis until the pandemic is under control.
“We’ll continue to keep a better handle on cleaning the store, keep the hand sanitizer out, and limit the number of people in at one time,” Crandall says. “We’re typically two people at a time in the store. We’ll keep this practice up for the time being, for sure.”
FUTURE EXPANSION
Crandall says some expansion is just a natural part of owning an equipment rental business.
“We continue to expand every year. You have to keep expanding all the time – seems to be never-ending,” he says. “We’re always purchasing new equipment. We keep getting more diversified in our equipment. That said, I don’t want to be too big. I’m eventually going to retire. I’ll be 60 this year. The rental shop is my retirement.”
“I’d like to increase the number of contractors that we deal with and get out and see them more – build the contractor and commercial side of the business,” Brown says. “Another opportunity for growth is working with landscaping companies for equipment repair. It’s another side of the business we’re trying to grow on both locations. I would like it to see it be a business in itself.” CRS
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LIFT TIPS
Strategies to stay at the top of your lift-game
Every equipment purchase should be a smart investment. Selecting the right lift for your rental business contributes to the bottom line. Why not extract maximum life and productivity out of it through proper maintenance and handling as well? Here are some expert tips to stay ahead of the curve.
ARCTIC BLAST
By Matt Molnar, product support specialist at Genie
For the northern two-thirds of the U.S. and Canada, November signals the beginning of the season where some special steps must be taken to prepare the equipment for cold-weather work. When the snow flies, construction activity slows, but it doesn’t stop. Contractors depend on rental companies to have reliable equipment fieldready so that they can complete their winter projects on schedule. In addition to routine maintenance items, there are some extra steps the service technician should take in order to keep your rental fleet in the field and out of the shop over the winter.
Allow the equipment to warm up at the beginning of the day. Workers and equipment alike need an opportunity to warm up before going full speed in subfreezing temperatures. Allowing the equipment to properly warm up gives the oil a chance to flow through the system and heat up hydraulic components. Additionally, the engine and transmission function better if given ample time to warm up before using.
Check batteries for proper capacity and the ability to operate in cold temperatures. Dead batteries or those with low acid levels will freeze and not allow the equipment perform up to its standards in cold weather. Also, grease and lubricate all moving components. Water can penetrate seals and bushings and, once it freezes, can crack machine components. Thorough greasing and lubrication greatly reduce the chance of water penetration to sensitive areas of the machine. For extreme cold weather applications, change to specialty oils in your machines. Several “Arctic oil” options are available on the market for sub-zero operation. Make sure to select the correct oil viscosity for the
What a normal day in March in Saskatchewan looks like.
Greasing and lubrication of movable components minimize the risk of water penetration to sensitive areas of the machine.
temperature range in which the equipment will operate. Select cold-weather package options for equipment. Block heaters, battery blankets and hydraulic tank heaters are available for extreme cold temperature operation. Inspect cold-weather package items frequently for proper operation. Following these maintenance tips will help your machine deliver consistent and reliable operation during the winter months for your customers.
EVALUATING THE RIGHT MIX
By Kevin Spencer, Genie used equipment sales manager
The 1990s saw an explosion in the popularity of selfpropelled mobile elevated work platforms on construction and facilities jobsites. Since that time, MEWPs have shown a much longer lifespan in the secondary market. This has led to an increase in the confidence of used equipment –positively affecting demand. Today, rental business owners assess the right mix of both used and new equipment for their fleets.
Why did used equipment see an increase in popularity? In part, this is due to advancements in the design engineering of the equipment. Custom factory-fitted aerial components have been rapidly developed due to the substantial size of the new aerials market with a focus on improved performance. Engines, valves, pumps and drive motors, as examples, all started to become more durable in aerial applications and helped to extend the life of the equipment.
Historical concerns over reliability and cost of ownership slowly eroded as OEM component manufacturers also began to provide parts for legacy and discontinued aerial models. This was again due to the large number of the units still operating in the field. Over time, fleet owners have become less concerned about the risk of scrapping older equipment models due to a relatively inexpensive item, like a $100200 valve section, that they previously had not been able to source. Today, fleet owners have much greater confidence that their aerial equipment will be supported throughout its
It is important to understand the advantages that new MEWPs offer you and your customers before making a purchase.
lifespan by the OEM.
It is important to note, that no matter how well a MEWP is taken care of, at some point maintenance costs will increase, and a new or reconditioned machine may provide a better rental return on invested capital. As a fleet owner, you need to know your local customers’ preferences regarding age and condition of aerial equipment and weigh that against up market demand.
When it’s time to make the decision to replace older, used equipment, you have two options to consider: Purchase new or invest in reconditioned. How do you know which choice is best for your rental business?
When considering purchasing new, it is important to understand what advantages these MEWPs offer you and your customers. New high technology features, such as cycle speed, secondary operator protection and fuel efficiency, can be attractive to rental customers looking to enhance their productivity in certain applications. For example, the speed of operation of newer equipment is crucial when completing cycle-heavy applications, like window installation. Also, it is important to consider features, such as new secondary guarding accessories, like the Genie Lift Guard Contact Alarm, back-up cameras, envelope controls and anti-collision alarms to be incorporated into your fleets. For instance, many of these features and technologies are now mandated by contractors or specific jobsite regulations, while others are not. Newer engine designs, especially hybrid or electric drives, as another example, are important for jobsites in environmentally sensitive areas.
If new technology or features are a lower priority, reconditioned equipment may be a good alternative to consider. Reconditioned equipment, updated and certified by the OEM, can cover everything from the hydraulic, mechanical and electrical systems to steel covers, engine components, decals and manuals. The financial benefits of investing in reconditioned equipment have quickly caught on as fleet owners see the value add to their bottom line. As an example, a new MEWP might cost $90,000 and come with a 60-month payment schedule, repaying at $1,500 a month and providing $2,300 in rental. Rather than purchase a new
MEWP, a 10-year-old certified reconditioned unit could be purchased at 65 percent of the new equipment rate. Your payments would be less yet the MEWP would still maintain the $2,300 in rental revenue. This means that you could pocket $500 more per unit per month. This has prompted many rental companies to mix their fleets with 10 to 15 percent of reconditioned equipment, which translates to huge benefits to their bottom line.
The right mix of new, reconditioned and used aerial equipment for your fleet will be specific to your rental business. As you are weighing these decisions, it is important to carefully balance the opinions of your key customers with the supply-demand scenario of your local rental market. This will give you a clear indication as to whether you will be able to get the same rate for a reliable machine, regardless of its age. After that, it is good to consult your tax professional about how to maximize the benefits of, as well as to reduce the risks of, different acquisition costs, finance rates and new tax laws that incentivize equipment purchasing decisions.
LEVELLING UP ON PRODUCTIVITY
By Neil Gerrard, IPAF
How many workers does it take to change a lightbulb?
Selecting the right mix of new, used and reconditioned MEWPs can have a significant impact on bottom line of your rental business.
Contrary to what you might expect, this isn’t the prelude to a corny punchline. Instead, it’s key to demonstrating just how much more productive it can be to use powered access equipment than other work-at-height alternatives. That’s because there is more than one answer to the question depending on the tools you use, as manufacturer Genie demonstrated recently when it undertook an exercise to show why it makes sense to specify a mobile elevating work platform on a jobsite rather than scaffolding.
When it came to lighting maintenance work (not necessarily
TECH TIPS
THE ENGINEER’S PART IN PRODUCTIVITY
Belgian company TVH has two main strands to its business – selling parts and equipment for MEWPs and other machines, and a rental department with 4,500 machines in Belgium alone and an estimated 65,000 worldwide. Those complementary arms give the firm’s co-ordinator of technical trainings Stefan Beke an insight into another way to ensure that powered access equipment is as efficient as it can possibly be – maintenance and repair.
“IPAF is focused on operator training because we want people to be trained to use this kind of machine and then on the manufacturers’ side of things, they want to make machines that are as dummy-proof as possible,” says Beke. “But safety features can only operate correctly if they are checked, maintained and calibrated properly.”
Nonetheless TVH noticed that when it sent engineers out to undertake repairs, dispatchers tended to look geographically for the closest person. That resulted in a fair bit of rework, with the first engineer to visit often not being familiar with the machine in question.
This has led TVH to change its training, shifting from “open” theoretical-based training to much more practical training ending in theoretical and practical tests, combined with a new competency matrix of engineers to make sure that the right person has been sent to the right job. Meanwhile, clever use of technology also plays a part. TVH uses GPS trackers not just to keep an eye on its machines’ locations but also to monitor running hours of the engine or pump hours if it is an electric machine.
“We can avoid downtime with pre-hire and post-hire inspections and with the GPS we can see how much a machine has been operated and if maintenance is due we can endure that machine doesn’t go out on hire,” Beke adds.
changing a lightbulb but close enough for the sake of our drawnout analogy), Genie found that it took four people a total of 49 minutes to complete their task. The same task with a MEWP required just two workers, and they were all finished in 20 minutes. This was no fluke. Genie performed a similar test with pillar painting work and found that scaffolding needed the involvement of four workers who took three hours and 32 minutes to complete their task, compared to two workers taking just two hours and 21 minutes on a MEWP. High wall surface cleaning work took four workers three hours and six minutes, whereas a MEWP saw the job finished by two workers in the significantly faster time of one hour and 43 minutes.
The figures were no surprise to Steve Simmons, joint managing director of Star Platforms, which specialises in lowlevel platform, scissor lift and cherry picker hire. “As with most access platforms, the low-level access range of machines are safer, faster and more cost efficient than traditional scaffold
Maintenance and repair ensure that lifts operate as efficiently as required.
towers, podium steps and ladders,” he says. “Their compact form means they can get into the tightest of spaces and, being lightweight, they can also be taken into elevators, making them ideal for the construction and maintenance of multistorey buildings such as office blocks.” Simmons points out that a low-level powered access machine is also ready to use immediately as soon as it is in position, whereas a traditional aluminium scaffold tower requires several separate components to be carried into the work area, then erected and dismantled. Even once erected, workers find themselves climbing up and down them repeatedly to complete their task, taking up time, increasing labour and potentially increasing the levels of fatigue workers experience.
“With low-level access you simply get into the platform and elevate, which is much more time, cost and energy efficient,” Simmons says. “Low-level access is also far safer, minimising the risk of trips and falls compared to climbing towers or using step ladders or podium steps. Also, components of tower scaffolds often get lost or stolen, leading to additional charges for rental customers, which is usually avoided with the use of low-level platforms.”
Nationwide Platforms also points to similar inefficiencies when it comes to solutions such as scaffolding, as well as steps, ladders and alloy towers. Many buildings are now designed to be constructed and maintained to use powered access equipment where there is commercial pressure to reduce project length and cost is a significant factor. Although it isn’t just in construction where they can make a significant difference to productivity – areas such as TV broadcasting and film, aviation, surveying, sign repair and installation, and industrial maintenance can all benefit too.
Nationwide recently developed a ‘proof of concept’ to replace traditional scaffolding with its selection of powered access equipment in conjunction with Balfour Beatty. National Grid undertook a site survey on a 15-storey building and found that various riser pipes needed to be replaced urgently. Normally, the project would have involved the use of scaffolding around the building but instead site manager Terence Mahoney chose a 70-metre truck mount supplied by Nationwide Platforms to perform the work. The result, Mahoney says, was a £60,000 saving. “Plus, it removed the
need for fixed scaffolding, which would have caused damage to the building,” he adds. “Essentially, using powered access helps us get the job done safely and quickly.” The test led to powered access being used on a further 16 National Grid projects last year. Contractor ISG, which specialises in building fitouts, has also undergone its own conversion to the efficiency of powered access. It undertook a study on a project where it used traditional access equipment on one floor, and Pecolift low-level access platforms with a reach of up to 4.2m on another. The secure platform permits working in a full 360-degree range, while keeping both hands free. ISG discovered that the machines, although more expensive, were 20 percent faster and boosted productivity.
IPAF’s training manager Paul Roddis, who previously worked as a training manager at HSS, has seen first-hand how much more labour-intensive scaffold towers can be as opposed to powered access. “If you want to use an aluminum scaffold tower, it requires two people to build it and they have a maximum freestanding height of about 10m. Then if you want to move it, you require two people to reduce its height, move it, and then put it together again. Plus, platform heights can only be set at certain levels, whereas powered access is infinitely variable. So powered access is much quicker,” he explains.
But the capabilities of the machines themselves shouldn’t be viewed in isolation, Roddis stresses. Core to using powered access productively – and above all safely – is ensuring that the operator is capable, and that’s where good training is key. IPAF’s standard operator training course conforms with ISO 18878 and beyond that there is its IPAF PAL+ course for advanced operators.
“IPAF PAL+ is designed for people who are working in more challenging and potentially more hazardous environments. Once people have practised and achieved what they need to achieve to pass this training, it makes them far more productive and far less likely to potentially collide with anything or put themselves at risk. It puts them in exactly the right position they need to be in in order to be able to work properly
Safe and productive use of powered access equipment is dependent on the capability of the operator as well. Training is, therefore, essential.
and get the most effective use out of what is the most efficient machine,” he says. There are interesting changes on the horizon that promise even greater productivity too. The manufacturing standard for MEWPs in Europe, EN 280, will soon see the introduction of a part two that deals with lifting devices. Potentially, this means that materials can be lifted using a powered access machine equipped with a lifting tool, as opposed
to employing a second device to do this, as is currently the case.
Back to the setup for our non-joke about changing a lightbulb, perhaps the question should be “How many trained workers does it take?” Provided they are using powered access, the punchline is that it need take only one. CRS
The last section has been reprinted with permission from IPAF.
LIFT SHOWCASE
THE THIRD TRAVERSE MODEL
8 gopettibone.com
Pettibone has announced the addition of the the third Traverse model to its next generation X-Series lineup – the Traverse T1246X telehandler. The Traverse telehandler product line comes with a traversing boom carriage with capability to move loads by traveling horizontally. This feature allows operators to safely place loads at full lift height without having to coordinate multiple boom functions. The T1246X has a specified lift height of 46
feet, six inches, which exactly matches its landing height. The traversing boom of the T1246X provides up to 70 inches of horizontal boom transfer, allowing for a maximum forward reach of 35 feet, 10 inches. The telehandler is powered by a 117-horsepower Cummins QSF 3.8 tier four final diesel engine that helps it achieve a maximum load capacity of 12,000 pounds. The engine is mounted on a side pod for easy service access while allowing required curbside visibility and ground clearance of 19 inches. The Traverse T1246X was designed on Pettibone’s next gen X-Series platform, delivering a combination of dependability, simplified maintenance, intuitive operation, and clear sightlines for visibility. Drivetrain and axles have been optimized to provide better tractive effort with minimal trade-off on top end speed. A pintle hitch mount adds versatility for
towing. Built for use on rough terrain, the unit offers full-time four-wheel-drive with limited-slip front axle differential. Tight steer angle capability provides an efficient turning radius of 14 feet, four inches. The Dana VDT12000 Powershift transmission offers three speeds, forward and reverse. Pettibone’s hydraulics continue to deliver controllability and commfortable operating feel, while enhancing efficiency and cycle speeds. Cylinder cushioning dampens the end of strokes – both extending and retracting – to avoid the wear-andtear of hard, jarring stops, while also helping prevent the potential spilling of a load. The T1246X also uses a single lift cylinder that improves operator sightlines, and has twin hydraulic lines for tilt and auxiliary plumbing. It features formed boom plates and less welding, the machine’s four-section boom. The design
also minimizes boom deflection for better control and accuracy when placing loads. Boom overlap has been nearly doubled from previous models to provide smoother operation and reduce contact forces on wear pads, thereby extending service life. A bottom-mounted external extend cylinder further reduces the load on wear pads by up to 50 percent. This cylinder location also provides improved service access to internal boom components. Heavy-duty extension chains help ensure stable boom functions and longevity. Service is further simplified by fastener-less wear pads. The operator cab maintains Pettibone’s ergonomic seat, pedal, joystick and steering wheel positions. An analog/LCD gauge cluster comes standard. An optional seven-inch digital display with integrated back-up camera is also available. The cab also offers enhanced climate control, flat bolt-in glass, split door design, openable rear window, USB accessory plug, lockable storage under the seat, and water-resistant components for easy interior washdown. All-steel fuel and hydraulic tanks are built to resist damage. The 30-gallon fuel tank offers ample volume for a full day’s work at 100-percent load, and the lockable fuelfill is in a clean, accessible location. Other features include non-tensioned boom hoses, split-system electrical circuit panels, a 12-volt accessory plug in the engine bay, and heavy-duty bright LED lighting. Additional options include a sling hook for additional load security, solid or foam-filled tires, and a wide variety of attachments, including a 10-foot tower that can extend the machine’s lift height beyond 56 feet.
DESIGNED FOR VERSATILE APPLICATIONS
8 haulotte.com
Designed for working in challenging environments and tackling the demanding projects, the HT46 RTJ O/PRO shares the same design and performance characteristics as the other models in the Haulotte RTJ range. Incorporating Haulotte safety standards and latest innovations, the
CRS_Enerco
13STK/16STK TRACK TRENCHER
The STK features Adjustable Trenching Controls (ATC) that use rod linkage instead of cables, and the ATC can be positioned to modify the trenching speed of the tracks individually while on the go. By utilizing the individual track controls, the operator has the ability to keep their trench straight when working on uneven terrain.
LIFT SHOWCASE
mode facilitates motion in all directions, making it easier to access the work area. The HT46 RTJ O/PRO telescopic boom combines robust design with ergonomic controls and integrates Haulotte’s exclusive innovations –Activ’Lighting system and Activ’Shield bar for optimal safety. The Activ’Lighting system ensures visibility for safe loading operations in low light conditions. The lights integrated in the machine design illuminate the driving zone and both control panels. The Activ’Shield Bar system, integrated into the control panel, reduces the risk of overhead crushing injuries. In an entrapment situation, the operator is pushed towards the bar and the machine stops automatically. The safety gap provides a clearance for the operator. The high-quality components come from market leading suppliers; the controls cover and tray are made of ultra-solid composite material and pins are protected against corrosion. Its ergonomic control box with joysticks enabling proportional commands offers improved driving comfort – up to four movements can be cumulated.
new telescopic boom provides a dual platform capacity along with four-wheel steering and is ideal for work up to 16 metres high. This latest addition to the RTJ range is an outdoor telescopic boom designed for versatile applications, including heavy construction, finishing, maintenance, sports and other events. It combines efficiency with all-terrain ability. It offers a weight capacity of 250 kilograms. For applications requiring heavy equipment, the dual-load option increases the basket load capacity to 350 kilograms. The new telescopic boom elevates the operator to the work area quickly (less than one minute to full height) with the help of quick and simultaneous movements associated with a 360° turret rotation. The mechanical axle drive allows for the use of a smaller, simpler engine (24horsepower/18.5 kilowatt) while maintaining the same performances as other RTJ booms. Thanks to the smaller engine, the telescopic boom eliminates the need for a Diesel Oxidation Catalyst. In Stage V regulated countries, there is no requirement to use a Diesel Particulate Filter. The HT46 RTJ O/PRO easily climbs over obstacles and slopes up to 45 percent. Operators can elevate on uneven surfaces, even with a significant tilt angle of five degrees, whatever the boom angle. The operator-controlled locking rear differential allows maximum traction in difficult rough terrain situations. Proportional controls guarantee smooth operation and precise movements on the way up to the work area. It also features four-wheel steering. In four-wheel steering mode, the turning radius is shortened, enabling the driver to manoeuver in tight areas. Crab
RIGHT-SIZED FOR RENTAL FLEETS
8 genielift.com
The new Genie S-60 J telescopic boom lift features a platform height of 60 feet 10 inches. It has the capacity to help rental fleets increase their return on invested capital for users in commercial construction,
including structural, electrical, plumbing and specialty applications.
Digital load sense technology delivers accurate load weighing and zero-load field calibration, adhering to overload guidelines in the U.S. ANSI A92, the Canadian CSA B354, the European EN280 and the Australian AS 1418.10 standards. Featuring single-envelope operation, the standard six-foot jib and unrestricted platform capacity of 660 pounds, it allows for two occupants plus tools. In addition, the boom lift achieves horizontal reach of 40 feet six inches.
To meet common jobsite safety requirements, this new model comes standard with the Genie Lift Guard Contact Alarm system.
A 24-horsepower Kubota D1105 diesel engine (Tier 4F or Stage V compliant) and rough-terrain, foam-filled tires are standard, while rental companies have the option to upgrade to a 49-horsepower Kubota D1803 turbo diesel engine (Tier 4F or Stage V) and non-marking, roughterrain, foam-filled tires. The Kubota D1105 has no advanced emissions controls and is simple to maintain. Fewer overall inspection points and wearable components contribute to low total cost of ownership. It is also equipped with a 25 gallon, low-volume hydraulic system that saves fluids and reduces downtime time during standard hydraulic system services.
SIMPLE RELIABILITY
8 skyjack.com
The Skyjack TH series telehandlers are designed with all major service points – easily accessible, limiting downtime and increasing customers’ utilization. The
seven-model range starts at the SJ519 TH which has a 5,500-pound maximum capacity and a maximum lift height of 19 feet and ends with the ZB2044 which boasts a 20,000-pound maximum capacity and maximum lift height of 40 feet. The newest model is the SJ519 TH. This product offers a fully opening door so that operators can access their cab with ease. It has been nicknamed “little big cab”. At its maximum reach of 11.25 feet the SJ519 TH can still lift a rated load of 4,400 pounds. All major service points are easily accessible. During the design phase of this product, Skyjack chose to maintain similar features as its existing TH series telehandlers. The TH series includes Skyjack’s proprietary features – Smartorque, Flexcab and Flexdrive. With improved gearing and a high efficiency hydraulics package, Skyjack’s TH series’ 74 horsepower engines deliver the same on-site job performance as higher horsepower units. Smartorque is engineered to require no DPF, no DEF, and no other active exhaust after treatment. Skyjack’s TH series telehandlers feature a cab design that allows fleet operators to easily convert between open and enclosed cabs with simple hand tools, providing increased flexibility for fleet movement and fast response to customer demands. Bolt-on/off window retention system leads to increased uptime, and minimizes costs incurred when replacing glass. A drive
LIFT SHOWCASE
select dial, available for the SJ519 TH, Skyjack’s Flexdrive option allows the operator to reduce drive speed while keeping all function speeds the same. By allowing low travel speed at high engine RPM, the operator is able to creep forward and reverse while, maintaining all function and hydraulic performance required to complete the job.
FOR INDOOR AND OUTDOOR USE
8 hybridlifts.com
The PS-1930 is the latest self-propelled electric scissor lift from Hy-Brid Lifts. With a platform height of 19 feet and a working height of 25 feet, the PS-1930 is an effective lift for a wide variety of uses including construction, maintenance and other applications. The PS-1930 fits through standard doors without fold-down rails, allowing contractors to efficiently move to the next location without wasting time to perform the extra steps of folding down the rails and setting them back up once in place. The lift is also lightweight and compact enough to fit in standard elevators. The lift features Hy-Brid Lifts’ latest innovation: LeakGuard. This fluid containment system provides 110 percent hydraulic fluid containment, and is a simpler alternative to inconvenient methods such as diapers or multi-tray systems. The PS-1930 is rated
for indoor and outdoor use, with new upper controls that allow users to switch between modes. This program setting is pre-determined with an indoor setting that allows for full elevation, and an outdoor setting that restricts the elevation height. With safety and user comfort in mind, the PS-1930 features a lowest step-in height, requiring only one step to enter the platform. The lift features a capacity of 650 pounds and is rated for one person plus materials. The PS-1930 is 69.5 inches long and 30 inches wide, with a stowed height of 74.3 inches tall, making it compact for storage and shipping. The platform is 60 inches long by 24 inches wide, with a 30-inch slideout platform extension. The lift weighs less than 2,000 pounds, which is a fraction of competitive models’ weight. It features four-inch-by-12inch wheels, which provide more ground coverage while offering a low wheel load pressure.
FOUR NEW MODELS
8 manitou.com
Manitou is now offering four straight boom mobile elevating work platforms in North America – the Manitou TJ 65, TJ 65+, TJ 80+ and TJ 85. Top features of these new models include smooth platform operation, three steering modes and the ability to make four simultaneous movements. After over 25 years of success in the European
MEWP market, Manitou recently made some major announcements about the product line. Just last year, MEWPs were launched in North America with five articulating models, ranging from 33- to 49-feet-high, both electric and diesel powered. Manitou also invested in a new manufacturing facility in Candé, France in order to support the demand. Machine production at the new facility is scheduled to begin in 2021. The new straight boom offering in North America is the latest announcement from Manitou. The new Manitou straight boom models for the North American market range in platform lift height from 64 feet nine inches to 84 feet six inches. The Manitou TJ 65+ and TJ 80+ come standard with a larger platform that measures seven feet seven inches by two feet 11 inches and is designed to comfortably hold three people, allowing up to 900 pounds of unrestricted capacity. All four models are powered by a Kubota 49.6 horsepower diesel engine and have a front oscillating axle for additional driving power on any terrain. Manitou’s straight boom MEWPs have many features that contribute to smooth and safe operation. These include
proportionate hydraulic movements, constant rotational control that adjusts accordingly on the boom extension, and 360-degree continuous rotation. In addition, the operator can select to drive in four-wheel, two-wheel or crab steering modes. Manitou has ensured implementation of the new ANSI A92 standards in North America. All Manitou MEWP models, including the new straight boom machines, are manufactured with the new safety requirements and do not need to be retrofitted. This includes load and tilt sensing, a swing door on the basket and Tier 4 engines. Machine maintenance is simplified with a self-diagnostic panel at ground level to quickly detect fault codes. Manitou’s EasyManager telematics system also gives the ability to manage the unit’s location, maintenance cycles and service warnings. These machines are fully supported and available at Manitou dealerships across the U.S. and Canada.
A “MEGA BOOM” 8 snorkellifts.com
Dubbed a ‘mega boom’, the new Snorkel 2100SJ is one of the largest self-propelled telescopic boom lifts. Reaching a working height
of 216 feet (66m), or the equivalent of 22 building stories, with an outreach up to 100 feet, and unrestricted platform capacity of 660 pounds, the 2100SJ is ideal for high-rise construction and maintenance tasks. Patent pending static axle transformation uses wheel motors to ‘drive’ the axles into their extended position, minimizing tire scrub risk which extends tire life and provides a smoother experience. The Snorkel 2100SJ achieves manoeuverability with an eight feet two inches inside turning radius and five steering modes, including lateral steer, to drive sideto-side with the wheels in a ninety-degree position.
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To advertise in this section, contact Danielle Labrie.
Phone: 226-931-0375
Fax: 519-429-3094
Email: dlabrie@annexbusinessmedia.com
The Snorkel 2100SJ has transport dimensions of eight feet two inches wide and 49 feet length and is equipped with a removable RF-controlled lower control panel for remote tethered or wireless operation. The simple, single envelope load management system is based on jib extension, rather than platform load, and haptics have been added to the upper joystick controls to alert the operator to the envelope boundary, providing a vibration sensation. For safety and precision at height, a patent pending secondary control panel enables the operator to face the working area as they position the platform. Providing all machine functions, excluding drive, the secondary controls can be stowed, and include Snorkel Guard secondary guarding. Weighing 80,000 pounds and rated for outdoor use up to 12.5 metres per second, it is equipped with an anemometer to measure wind speeds. The Snorkel 2100SJ has redundant, isolated, emergency power supplies to provide at least three alternative options to rescue an operator up to the maximum platform height. The Snorkel 2100SJ will enter production in early 2021, and the company is currently accepting pre-orders. CRS
Sink or swim?
A look at how the event industry is being forced to navigate their business through COVID’s choppy waters.
by Tara Jacobs
“All storms eventually run out of rain. Until they do, how are we expected to survive this flood?” – This quote was taken from Michael Wood, co-founder and managing partner of Ottawa Special Events. After lobbying for support, Wood was invited to testify in June before the Finance Committee on a virtual House of Commons sitting. A voice representing small business owners, particularly those in the event rental space.
In speaking with industry peers, the gaps he identified in both federal and provincial support came as no surprise. As many jurisdictions are now functioning in a phase that represents as close to “normal” as one can expect during a pandemic, the Canadian events industry feels that government has failed to deliver any type of meaningful support.
To date, the events, conference and tradeshow business has either been grouped in with incomparable industries, or not mentioned at all when it comes to government support. Yet those who work in event rentals know this industry is experiencing a unique set of detrimental consequences as a result of COVID-19.
There are no events. There is no revenue coming in. Yet, overhead costs and rent continue to come due for event rental operators. According to Heidi Welker, chair of Meetings Mean Business Canada, the events industry contributes $33 billion in direct spending, $19 billion in GDP and directly employs over 229,000 people in Canada. That’s no small change. So, how did this industry fall through the political cracks?
Unlike other small business owners who can pivot to reopen their storefront or go back to providing reduced services, events are either happening…or they’re not. With many provinces limiting indoor gatherings to 50 people or less, it’s easy to say they’re not. It feels a bit unfair to include event rental owners, when their return to “normal” is based on people’s subjective confidence in their perceived safety at large, indoor gatherings.
Event rental owners are already having to dig deep, some into savings, to keep their business afloat. To better understand what financial support is available, I dove in to the federal government’s website, to see how easy it would be to find information. I
quickly found an option to customize my ‘story’ so the information provided best suited my business. My first roadblock was choosing an industry. Events, conferences and tradeshows were glaringly missing. The closest fit was “arts, athletics, entertainment and recreation.” After identifying my region and staff size, I clicked to see my results. I was redirected to a webpage that included a link to the Canada Emergency Response Benefit and to the Canada Emergency Commercial Rent Assistance program. That’s it. You’ve likely already had to lay off staff, having seen business come to an abrupt stop in March. CERB did provide immediate relief to help cover personal expenses, but that program has a 24-week shelf-life. What happens to the employees who reach the end of CERB and there’s still no events to work at? What does the business owner do, when they can’t apply for unemployment insurance? How do these business owners continue to provide for their families?
The CECRA program is interesting in theory. However, because participation is not mandatory, it has failed to offer any real help to tenants. With many event rental owners renting (not owning) warehouse space, many are wondering how they’re going to pay tens of thousands of dollars in monthly rent, when there is zero revenue coming in.
To that, the government may suggest financial support of $40,000, with $10,000 of that forgivable. As Wood’s testimony questions, “what timeframe did you intend for the $40,000 to cover? One month? Six months?” While very small operators might be able to make this stretch, larger rental companies could see their rent and overhead eat through this in one or two months. Then, you’re back where you started, in greater debt, and still no revenue to pay this, or any future expenses.
Michael Wood’s testimony has started the conversation, but the industry must continue to lobby for support, calling on the government of Canada and provinces for urgent attention to the event space. CRS
PARTS MORE
With access to more than 42 million part numbers, TVH is your One-Stop-Shop to keep your industrial equipment running at optimal performance. Our mobile-friendly ecommerce site, online search tools, catalogs and videos give you complete access to quality replacement parts 24/7.
www.tvh.com
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