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Help me, help you
by Mike Lacey
We can’t know everything so it’s important that when our knowledge is lacking we reach out to those in the know
Having worked in journalism for more than twenty years, covering different industries and communities, I can say for certain the most rewarding part of this job is learning.
Whether it’s learning about new people, new ideas or new places, this career has afforded me the luxury walking into new environments to soak as much information as I can.
Journalism requires an inquisitive spirit and the ability to embrace how little we know. That’s why we ask questions. About everything. And that’s people can sometimes be uncomfortable around reporters. They assume we are documenting everything that is taking place. There is some truth to that (although most journalists would never write about a person or a conversation without letting the subject know beforehand). We are always trying to digest as much information as we possibly can.
“I can’t improve my knowledge and understanding of the industry without your help and your patience. “
All of this is to say, tackling a subject I am unfamiliar with is exciting. I love it. As such, taking on the role of editor of Canadian Rental Service leaves me anxious in the best possible way. My familiarity with the equipment rental sector is in its infancy. That means everything is new and fresh. It also means I sometimes ask dumb questions. I’m OK with that. I am reminded of the advice an old editor gave me long ago: there is no such thing as a stupid question, only stupid people.
This is my roundabout way of asking for
your help. I can’t improve my knowledge and understanding of the industry without your help (and your patience).
This September, we will are once again hosting Rental Mart. It takes place from Sept. 30 to Oct. 1 in Toronto at the Toronto Congress Centre, 650 Dixon Rd. We will ramp up marketing over the next few months so keep your eye out for it.
While Rental Mart is new to me, I already know it is one of the only events geared exclusively to the Canadian rental store industry. This is your event as much as ours. As well, its fall date means it is not part of the busy late winter and spring show season.
So, help me make it better.
Along with exhibitors, the two-day show features a series of education sessions. I am lining those up now. But would love to have your feedback on what would be helpful for you in your business.
These are uncertain times. The world seems to shift daily. I am writing this in late February, but you won’t read this until at least mid or late March. I wonder how much has the world shifted in those few weeks? The world seems to change with the curent mood of the American president. We are already seeing the impact on the economy as the uncertainty makes it impossible for businesses to game out what the next year will look like.
For me, trying to determine sessions that will provide value to you months in advance is just as much of a shell game. Your input is invaluable in all of this.
So, tell me what your challenges are, what keeps you up at night, what are the business problems that transcend politics?
I am just an email away.
mlacey@annexbusinessmedia.com CRS
INDUSTRY
THE ARA WELCOMES NEW PRESIDENT
During the 2025 ARA Show in Las Vegas, NV., the terms began for the new president, president-elect and board chair for the American Rental Association (ARA). Robert Pedersen, president and CEO of Californiabased, A Tool Shed Inc., is the new president of the board of directors for the ARA. As president, Pedersen will assume a the key role on behalf of the ARA and lead its executive committee. Brian Richardson has been named the president-elect of the ARA.
Richardson is the president and CEO of L&A Tent Rentals based in New Jersey. Richardson will take on a leadership role as an officer of the board and executive committee member Jeff Crotto, CERP, president of Florida-based, All About Events has been named board chair of the ARA. Crotto is responsible for effectively guiding a 17-member board of directors and their related work. Steve Mau, ECP-SM, president of Brainerd General Rental in Minnesota, concludes his one-year term as chair of the board of directors.
BOBCAT VANCOUVER JOINS
BOBCAT DEALER NETWORK
Bobcat of Vancouver, a subsidiary of Surrey-based Cullen Diesel Power, has been named a newly authorized, full-line Bobcat Company dealership. Featuring sales, parts, services and rentals, Bobcat of Vancouver offers customers a full line of machines, attachments and portable power units throughout the Greater Vancouver Regional District. Bobcat of Vancouver provides service and support to area landscaping firms, civil contractors, municipalities, farm operations, rental fleets and individual customers. As a full-line Bobcat equipment dealer, Bobcat of Vancouver offers compact track loaders, skid-steer loaders, mini excavators, mini track loaders, compact tractors, zero-turn mowers, telehandlers, backhoe loaders, portable power equipment, attachments and more.
COMING EVENTS
March 25-27
World of Asphalt/AGG1 Academy and Expo
St, Louis, MO www.worldofasphalt.com
March 26-27 Quebexpo Drummondville, Que. crarental.org
April 24-25
Alberta Equipment Expo Edmonton, Alta. albertaequipmentexpo.ca
Sept. 30-Oct. 1
Canadian Rental Mart Toronto, Ont. canadianrentalmart.com 2026
March 2-4, 2026 ARA Show Orlando, Florida arashow.org
Visit canadianrentalservice.com for updated Coming Events listings
EDCO HIRES REGIONAL SALES
MANAGER FOR CANADA
EDCO, a supplier of equipment designed for rental companies, has new leadership for their customers in Canada. Dave Carter is the new regional sales manager for this market, bringing experience to meet the needs of EDCO customers. Carter comes to EDCO after serving major rental companies across Canada, including Cooper Equipment, Home Depot, Sunbelt, United Rentals, Herc, Battlefield and Stephenson’s. In his previous role, Carter learned about the EDCO equipment line and was trained as a master distributor.
“I am looking to bring a level of service and support that
our customers have not previously experienced in Canada with EDCO,” Carter says. “My goal is to support them in achieving their goals with the EDCO line of equipment for concrete surface prep and our expanding lines.”
In his new role, Carter will continue to rely on his experience and relationships to bring the products, education and solutions to market. Carter’s goal in this new position will be to work with customers to educate them on the EDCO line and the concrete surface prep process, teaching them how to cut down lead times and help them get the right equipment for the right job.
Robert H. Pedersen ARA’s 63 president. (IMAGE BY: THE ARA)
(IMAGE BY: BOBCAT)
COOPER ACQUIRES RENTAL STORES IN ALBERTA AND ONTARIO
Cooper Equipment Rentals Limited., acquires Ontario-based Rent All Centre and Skyhigh Platforms, and Alberta-based Big Stick Rentals. Founded in 1973, Rent All Centre and Skyhigh Platforms have served contractors and businesses with general rental and aerial equipment. Their full-service rental locations across Cobourg, Port Hope, Peterborough (two branches), Belleville, and Trenton, along with Skyhigh’s aerial specialty location in Whitby, will now operate under the Cooper banner.
“It is with great pride that we have now joined another Canadian-owned company, to continue the path we’ve been walking,” stated Brian Wheatley, president.
With a modern fleet and a prime location in Grande Prairie, Big Stick Rentals has built a reputation for reliability and service since its founding in 2013 and leadership under Kevin Bjornson.
“As I learned more about Cooper, it became evident that the small family who made large contributions to Big Stick Rentals’ success would be well taken care of in the Cooper family,” said Bjornson. Big Stick’s location in Grande Prairie strengthens Cooper’s coverage in Western Canada, enabling broader geographic reach, equipment availability, and service flexibility across Alberta and beyond.
BROKK NAMED DEALER FOR SHERPA MINI LOADERS
Brokk Inc., the North American distributor for Brokk demolition robots and Aquajet Hydrodemolition equipment, is now a dealer for Sherpa mini loaders. Brokk offers two electric models, the Sherpa Z10 and Z20. The mini loaders are an addition to equipment fleets that require a compact, emission-free solution.
Both models are 30 inches wide and easily fit through a standard doorway. The Sherpa Z10 features a 9.6 kWh lead-acid battery that can work up to six continuous hours. Weighing in at 2,072 pounds with standard tires, it is well suited for working on hard surfaces, such as concrete or stone. For projects that require more power and less weight, Brokk Inc., offers the Sherpa Z20. The Sherpa Z20’s 13.5 kWh lithium-ion battery reduces its weight to 1,730 pounds and can work continuously for up to six hours — or eight if it’s charged for one hour, such as a lunch break. Its lower weight means it can be transported in an elevator, and it is well suited for low floor loads. Both models have two gears — higher speed for covering the ground and lower speed for more precise maneuvering or when the operator needs to save battery or use extra lifting power. The Z10 and Z20 are ergonomically optimized for worker health and safety. The operator stands in an ergonomic position with controls within hand reach to prevent awkward stances that cause strain. Both models are equipped with an adjustable footplate and hip protection. Like Brokk, the Sherpa mini loaders can be equipped with attachments, such as various standard bucket sizes, 4-in-1 buckets and pallet forks, for maximum versatility.
FNA ANNOUNCES ACQUISITION OF KENT INVESTMENT CORPORATION
The FNA Group shares the acquisition of Kent Investment Corporation, a professional carpet cleaning company. The acquisition is a step forward in FNA Group’s product portfolio and poises the company for immediate entry into the indoor cleaning segment. For over 30 years, Kent Investment Corporation has been manufacturing machines, accessories and cleaning solutions for the rental, janitorial, and consumer carpet cleaning sectors. Their product offering is best known for the iconic C-4 carpet extractor in addition to a full line of cleaning and spot detergent solutions. The company has built its reputation through superior cleaning, reliability, and affordability, which is backed by Platinum Certifications from the Carpet and Rug Institute.
“We are extremely excited about this acquisition for several reasons. Kent’s expertise, brand equity and products seamlessly complement our current offerings and open new avenues to better serve our customers,” said William Alexander, executive vice president of FNA Group.
(IMAGE BY: COOPER RENTALS)
CONCRETE
Bigger than ever Products
and services for the aggregate, construction and concrete sectors were on display at this year’s Canadian Concrete Expo
The seventh annual Canadian Concrete Expo took place Feb. 12 and 13 at the International Centre in Mississauga.
The show featured more than 350 national and international exhibitors spread out across 300,000 square feet. Products on display spanned the aggregate, construction and concrete sectors. In 2026, the concrete expo is expected to expand to offer even more. Here is a look at some of what was on display.
IPS: BT90H EDGER AND TROWEL
The electric BT90H requires no fuel, no cords and has no exhaust gases. With zero emissions and low noise production, it has up to a 120-minute battery life with a battery charge time of under four hours. It has a quick start/stop and an ergonomic throttle.
PRO436-B WALK-BEHIND TROWEL
Allen Engineering’s battery-powered trowel has a six-hour plus runtime with two 48v batteries. The machine operates at a 155 RPM and comes with a two-year warranty. The trowel weighs 192 pounds and has four 14-inch blades spanning 36 inches.
DIAMOND PRODUCTS
Diamond Products was offering a look at
its newest line of equipment.
Diamond Products added Swedish company Scanmaskin to its ranks in early 2025, explains Josh Headings with Diamond Products Limited.
“We have about seven models of the Scanmaskin equipment now that’s being branded as Diamond Products,” Headings says.
Scanmaskin equipment on display were edgers as well as machines suitable for both grinding and polishing.
Diamond Products also highlighted preparation equipment, including Core Prep scarifiers.
“You can use these with carbide tip bits, or you can also put a blade drum on the larger model. We have these in two sizes, eight inch and 13 inch,” says Headings.
HANGCHA ELECTRIC SCISSOR LIFT
Hangcha’s self-propelled electric scissor
lifts are built for indoor and outdoor applications. All functions – lifting, lowering, steering, forward to backward – are all under the operator’s control. Other features of the machine include a proportional control system where the operator can control the speed of travelling, lifting and lowering.
The scissor lifts come in three versions – the 78XEN, 100XEN and 160XEN.
HANGCHA HV120AJ VERTICAL MAST LIFT
Hangcha’s HV120AJ vertical mast lift has a compact structure with a 1.2 metre ultra-narrow body and 2.6-metre turning radius. It’s equipped with overload sensing system, tilt alarm, emergency lower system and other safety features.
It has an automatic hydraulic levelling of the work platform.
MILWAUKEE TOOLS
Milwaukee showcased its MX Fuel line
of concrete and compacting equipment at this year’s show. That included its 24-inch walk-behind edging trowel kit, 36-inch walk-behind trowel kit, its 6-inch green concrete saw kit and its 20-inch plate compactor kit.
MX FUEL 24-inch walk-behind edg -
ing trowel has zero emissions and is low noise, which makes it suitable for indoor and outdoor work. It has a max blade speed of 160RPM, an ergonomic throttle design and 35 minutes of runtime per charge.
The 20-inch plate compactor has a push button start and, due to being battery powered, no regular maintenance. Its zero emissions allow it to work safely indoors and in trenches. It also offers greater control with multi-direction capability and fast/slow speed control for easier maneuverability around forms.
Milwaukee Tool’s equipment can connect to its ONE-KEY technology. The free and customizable app allows owners to track, manage and secure their equipment from a mobile device or computer using a Bluetooth community tracking network. If a piece of equipment is lost or stolen, the owner can prevent tampering with remote lockout capability. CRS
CREATING MOMENTS
A look at the last 15 years of growth at Saskatoon’s Handy Special Events and what is ahead
by Treena Hein
Diana Pereira’s goal is simple.
“Delivering unforgettable experiences that blend personalized service, expert knowledge and innovative offerings – this is our goal and my personal passion,” explains the owner of Handy Special Events in Saskatoon.
Pereira has worked hard to set her company apart by being a trusted partner in creating extraordinary, unique events that bring her clients’ visions to life, whether that’s a personal or a large-scale corporate celebration.
“We have an interactive showroom that lets clients explore a wide range of options and customize products from signs and backdrops to arches, and even custom-coloured chairs,” Pereira explains. “We believe every event should reflect the unique style of each client, and we work with them until we have the perfect design. No matter the experience, we execute it with the same precision and care.”
FOUNDATION TO BUILD ON
Diana Pereira, owner of
Handy
Special Events in Saskatoon, says she and her team work hard to set the company apart.
It was 1982 when Barry and Marion Ghiglione first opened the broader business of Handyman Rental Centre, in a 2,800-square-foot building in one of Saskatoon’s industrial parks. They soon added special events rentals to their offerings, and a decade later, the expansions began. In 1992, they moved to 9,000-square-foot building and added a portable toilet division. In the following years, they purchased another 9,000-square-foot building next door and dedicated it to special events. They then moved all divisions into a building of 18,000-square-feet
and then to their current location of 37,000 square feet.
Since the earliest days, Marion handled special events. Over time, she added costumes (the current inventory holds more than 800 costumes for all kinds of occasions), tent rentals, trade show items, specialty linens and structures like arches – becoming Saskatoon’s go-to place for any kind of event. In 2008, they hired a young woman named Diana. As Marion explained in our 2010 profile of the business, she and Barry recognized right away that their new employee was “very talented.”
“She had experience in organization and management, and so we moved her into human resources,” Marion explained back then. “A little later, she said yes to the next big step, when we asked her to fill the new position of chief operating officer.”
In that powerful position, Pereira encouraged Marion and Barry to draft a mission statement for the business, including their core aims. It was a lengthy process and involved the entire team. This helped the team face challenges in the same direction together and set clear-cut goals. Barry and Marion stepped back a little and started spending more time on strategy, guidance and mentoring Pereira and other employees. By 2016,
Pereira was made a part owner of Handy Special Events, and in 2023, and she and her family proudly took full ownership.
INDUSTRY TRENDS
Analyzing the last decade and a half, Pereira notes that the event rental market in Canada has evolved in many ways.
“In 2010, the industry was focused on
basic items like tables, chairs and linens with minimal customization options,” she explains. “High-end products were reserved for large-budget events. But since then, the market has grown significantly, with increased competition. In fact, we’ve had over-saturation and lower prices to try and outcompete each other. Meanwhile, companies like Amazon
and other retailers started selling lower-quality alternatives to the products we rent. But people have seen that investing in premium quality and customization makes an event truly stand out. And they understand that lower-quality items are too fragile for re-use, and end up in the landfill after the event.”
Today, Pereira describes the events
“This company isn’t just a business to me, it’s a reflection of hard work, teamwork and a shared commitment to excellence. It means being part of so many celebrations and milestones, knowing we’ve contributed to a meaningful time in people’s lives.”
Diana Pereira, owner of Handy Special Events
rental market as experience-driven, offering high-end products to a wide range of clients.
“Rentals now extend beyond just furniture to include interactive installations,
customizable options like signs, backdrops, booths and props,” she says. “The focus has shifted from just renting products out to helping create personalized, immersive experiences. Sustainability
is also a priority, with rental companies offering eco-friendly options and emphasizing community engagement.”
INSIDE THE BUSINESS
As these industry trends have played out, Handy Special Events has grown substantially over the last decade and a half.
“We’ve stayed ahead of the curve,” Pereira says. “We’ve expanded beyond traditional event rentals to offer comprehensive planning and consulting services to cater to our clients’ unique needs. We’ve successfully ventured into new markets such as trade shows, festivals, weddings, other parties, event management and even commercial seasonal decorating packages.”
All this is delivered by Pereira’s team members, of whom she’s very proud –and who like to work for her. This is due to the fact that all of them are welltrained and confident in their roles, and to Periera’s strength-based approach.
That is, she continuously assesses the strengths of team members and places them in positions where they excel and feel satisfied and happy. The average full-time employee (there are 49) stays with Handy for four years, and about a third have been on staff for over five years. Seasonal summer hires also have a high return rate.
And in terms of non-human assets, Handy’s collection of items is also special. Clients can choose from everything from bathtubs, phone booths and photo stations to props like stuffed animals (among them, a tall giraffe affectionately
known as Frances) to stage-style backdrops and sets (for example, a ‘Santa’s Workshop’ that guests can enter and explore).
And while many customers still like to rent items and plan their own events, Pereira says many clients are increasingly willing to invest in her personalized event design services and customized creations.
“People want immersive, tailored event experiences, high-quality service and a lot of choice in product selection,” she explains. “People want to make their events truly unforgettable.”
LESSONS LEARNED
Looking at the many things she’s learned, Pereira points to staying flexible as one that stands out. “Never get set in one way when it comes to either products and services,” she explains. “Always be open to growth, learning and innovation. If you stay responsive to customer needs and adapt to changes in the industry, you’ll continue to be relevant. Meeting new challenges and exceeding customer expectations supports ongoing success.” Pereira also points to the importance of treating staff as what they are, her biggest asset. “While great products are essential,
Back row (from left): Maegan Klassen (tradeshow manager), Mia Pereira (event sales manager) Brian Schaan (director of tents and outdoor events), Ashton Gagne (operations manager), Taren Unruh (assistant store manager), Lara Pereira (marketing manager) Front row (from left): Koleton Vandenheuvel (operations logistic manager), Diana Pereira (owner), Eruzen Pereira (owner), Gabby Pereira (operations).
COVER STORY
it’s the people who truly make a difference in the business,” Pereira stresses. “And they must be supported. While it’s essential to ensure that we have the right people in the right roles at the right times, we also do our best not to over-staff when it’s not necessary, because overloading a team with too many members can sometimes create complexity. Additionally, it’s important that our team is enabled to maintain established procedures and workflows, that team members are protected from disruptions from preventable changes or inefficiencies.”
This support for employees also extends to the people of Saskatoon.
“We proudly support as many local vendors, events and causes as we can,” says Pereira. “We are passionate about giving back to a community that has given so much to us and doing our best to make it better.”
Some causes she supports include Choc’ la Cure cancer fundraiser, the Children’s
Festival, New Hope Dog Rescue and Haven’s Kids House.”
REFLECTIONS AND FUTURE PLANS
Looking back at her journey with Handy Special events, Pereira says it began with a simple belief in the business’s potential.
“I saw the opportunity to be part of something special – an event rental business that wasn’t just about tables and chairs, but about creating experiences, memories and moments that matter to people,” she says. “I poured my energy into learning every aspect of the business, from the logistics of operations to building relationships with clients and partners. Over time, it became more than a job. It became a calling.
“Whether it was expanding our inventory, introducing new technologies or building a team of passionate individuals, I was driven by the belief that we weren’t just in the rental business, we were in the
business of bringing people’s visions to life. Watching the company grow and seeing the joy on our clients’ faces continues to be among the most rewarding parts of my career.”
In 2025, Pereira will guide her team to continue striving to improve efficiencies while further developing the skills of her key people, all while embracing innovation, expanding service offerings and strengthening commitments to sustainability and excellence.
“Going into my second year as the owner of this business, I feel a deep sense of responsibility and pride,” Pereira says.
“This company isn’t just a business to me, it’s a reflection of hard work, teamwork and a shared commitment to excellence. It means being part of so many celebrations and milestones, knowing we’ve contributed to a meaningful time in people’s lives. As much as this journey has meant to me so far, I know the best is yet to come.”
Warewashing supervisor Tess Simpkins.
Operations logistics manager Koleton Vandenheuvel.
2025 MID-SIZE PICKUP PREVIEW
Coming in different shapes and sizes, what truck is best for you?
by Mario Cywinski
When thinking of work trucks, light-duty full-size or heavy-duty pickup trucks or vans are usually the first to come to mind.
Topping the list are the Ford F-series, Ram 1500 and HD, Chevrolet Silverado/GMC Sierra and Toyota Tundra. However, the ever-popular term ‘right-sizing’ comes into play for many businesses. The size and cost of LD and HD models can be cost prohibitive for many, and this is where mid-size pickup models come in.
Toyota’s Tacoma is now the only pickup truck sold in Canada that can still be bought with a manual transmission.
The mid-size was once a dying breed of the pickup market, with fewer models produced as consumers wanted larger models. However, the mid-size market is increasing as more consumers are finding the 1500 and larger are getting out of reach. Many new mid-size vehicles are the same
size as their larger full-size cousins once were (with LD trucks looking like HD models used to). Currently, the main players in the midsize pickup space include Ford, which offers two mid-size trucks in the Ranger and the smaller Maverick. General Motors offers two in the GMC Canyon and Chevrolet Colorado, but they are both the same size in different guise. Nissan offers its Frontier, the only pickup it currently sells in Canada, while Toyota sells the popular Tacoma. Other players in the midsize space include Stellantis with its Jeep Gladiator, and two who offer unibody models, Honda with its Ridgeline and Hyundai with its Santa Cruz.
Focus is paid to vehicles that are updated for 2025. However, some vehicles saw major changes for 2024 and continue into this model year.
PHOTO: TOYOTA
FORD MAVERICK
One of two mid-size pickup trucks at Ford, the smaller Maverick, made its debut in 2021. It is the only truck in Ford’s stable that is a unibody, with the rest all using a body-on-frame. As a result, it is a smoother ride.
For 2025, the front grille and bumper are updated, each trim having a unique grille. LED Projector Headlamps with LED Signature Accent Lighting are standard on Lobo, Lariat and Tremor. LED reflector headlamps, including auto LED high beams and auto lamp (auto on/off LED headlamps) are standard on XL and XLT, with XLT also adding wiper-activated LED headlamps. The Hybrid models will have the option of having all-wheel drive with an optional towing package. While Android Auto and Apple CarPlay are now wireless, and the touchscreen is now a 13.2” unit (replacing the outgoing eightinch screen). Maverick comes standard as a Hybrid FWD, while Lariat offers Hybrid AWD standard.
For those who depend on their work truck to transport items, the Maverick has a payload capacity of 1,500 pounds on FWD hybrid models, and AWD EcoBoost models (AWD Hybrid is 1,400lbs, and Tremor EcoBoost is 1,140lbs). The bed has molded pockets allowing for better cargo organization, along with a multi-position tailgate. The bed also has a 110V/400W outlet (along with another in the cab), as
well as being prewired for 12V connections.
Power for the Maverick is brought by way of a standard 2.5L four-cylinder engine with an electric motor offering 191hp and 155 ft/lbs of torque mated to a CVT transmission, the other option is a 2.0 litre EcoBoost (turbocharged) four-cylinder engine with 250 horsepower and 277 foot/pounds of torque mated to an eight-speed automatic transmission. Both engines provide the same towing capacity at 2,000lbs, which can be increased to 4,000lbs with the 4K towing package (requires AWD, excluding Tremor).
FORD RANGER
The Maverick’s bigger brother, the Ranger, which is a body-on-frame truck, was redesigned for the 2024 model year, and was recently named the North American Truck of the Year by the 2025 North American Car, Truck and Utility Vehicle of the Year awards committee.
“Earning this recognition celebrates our team’s dedication to continuously raising the bar for midsize truck customers,” said Jim Baumbick, vice-president, advanced product development, cycle plan, and programs, Ford Motor Company. “We rigorously tested Ranger in challenging environments around the world to deliver the durability our customers demand.”
Or those who need more power from their truck than the smaller Maverick,
the Ranger provides this via two EcoBoost (turbocharged) engines, with a 2.3L EcoBoost inline-four-cylinder engine with 270hp and 310 ft/lbs of torque, or a 2.7L EcoBoost V-6 engine offering 315hp and 400 ft/lbs of torque. Both are mated to a 10-speed automatic transmission and have auto start/stop. Both engines provide max towing of 7,500 lbs, with a max payload of 1,711 lbs with SuperCrew 4x4 models, and 1,805 lbs with SuperCrew 4x2.
NISSAN FRONTIER
As the only pickup truck left in the Canadian Nissan stable, the Frontier has been given some attention and updated for the 2025 model year. The exterior is redesigned with an updated front fascia with revised grille and bumper, new tailgate finisher for PRO-4X models, new 17-inch wheels, and the addition of an in-your-face orange colour.
On the inside, the Frontier now has a larger 12.3-inch touchscreen packaged with standard wireless Apple CarPlay and Android Auto, and a telescopic steering wheel is now standard. Also, the rear sliding window is now standard. Other trim level changes also occur.
Other updates for 2025 include an improved off-road view for the 360 cameras, which now work up to 12 mph; a long-wheelbase configuration is now available with a six-foot bed on PRO-4X trims; and all trims now increase towing capacities by 500 lbs., with a max tow rating of 6,850 lbs. Max payload ranges between 1,050 and 1,200 lbs (on crew cab), and 1,340 lbs (on king cab).
The towing improvements help work truck drivers to be able to do more, with more capacity, they may be able to do less trips, the camera update allows for more comfort when it comes to driving through terrain while on a job site.
Frontier continues into 2025 with its 3.8L V-6 engine (with 310hp and 281 ft/ lbs of torque) mated to a nine-speed automatic transmission and offers engine stop/ start. Active brake limited slip is standard on all grades, PRO-4X gets electronic locking differential. Two bed lengths (five or six feet), and two cab lengths (crew cab and king cab) are available this year.
For 2025, the front grille and bumper of the Ford Maverick are updated, each trim having a unique grille.
TECH TIPS
Giving companies the flexibility to equip the truck the way they need.
Safety comes standard, with lane departure warning, blind spot warning, rear cross traffic alert, rear parking sensors, high beam assist and intelligent cruise control, available on all trims. SL trim and above adds traffic sign recognition.
GMC CANYON
The Canyon is a body-on-frame model, which is seen on most full-size pickups. The Canyon is one of the smoothest riding mid-size pickups available. It comes with a 2.7L turbocharged inline-four engine offering 310hp and 430 lb/ft of torque mated to an eight-speed automatic transmission and includes active fuel management and start/stop.
The Canyon has a payload capacity from 1,010 and 1,590 lbs depending on trim level. Towing capacity tops out at 7,700 lbs (with other trims offering 6,600 lbs and 5,500 lbs).
The Canyon comes with standard automatic emergency braking, following distance indicator, forward collision alert, lane keeping assist and warning, and buckle to start; while available features include blind spot steering assist, rear cross traffic braking, rear park assist, and rear pedestrian alert.
General Motors also offer the Chevrolet Colorado, which is the Canyon’s stablemate. With a similar package but with different looks, in Chevrolet guise.
TOYOTA TACOMA
What do you need in a work pickup truck? For many, having choices would be the number one concern. In that regard, the Tacoma comes in 12 trim levels, from the entry level SR5 to the top end Hybrid i-Force Max Trailhunter, and everything in between. This year all models are double cab, and offer two bed lengths, five or six feet.
One interesting fact is that the Tacoma is now the only pickup truck sold in Canada that can still be bought with a manual transmission (in this case a sixspeed). While many will opt for the automatic transmission, for those that want or need a manual transmission, this is now your only option.
Two engine options are available, each with a 2.4L i-Force four-cylinder turbocharged DOHC engine. All manual transmission models offer the 2.4L engine with 270hp and 310 ft/lbs of torque, while the eight-speed automatic transmission models get a small bump in power, at 278hp and 317 ft/lbs of torque. The i-Force Max version (with the addition of the hybrid powertrain) offers 326hp and 465 ft/lbs of torque mated to an eight-speed automatic transmission.
Apart from a capable engine, towing and payload are the most important aspects of a pickup truck. The Tacoma offers max payload of between 1,380 lbs. and 1,705 lbs, depending on trim, and max towing of 6,400 lbs.
“The Tacoma is more than a truck: It
is an invitation to go where you want to go, to do what you want to do and to see what you want to see,” said Cyril Dimitris, vice-president, Toyota Canada Inc.
Safety is always top of mind for fleets and the Toyota Safety Sense 3.0 system on the Tacoma includes pre-collision system (with pedestrian and bicycle detection, intersection support, and emergency steering), radar adaptive cruise control, lane departure warning with steering assist, lane tracing assist, and automatic high beams. Also included is a backup camera, eight airbags, the blind spot monitoring, tire pressure monitoring system, among others.
OTHER OPTIONS
Honda offers a unibody truck, the Ridgeline, that while it is considered more of a recreational pickup truck, can tow up to 5,000 lbs, and has a payload of up to 1,583 lbs. It also offers an underbed trunk, which offers 206L of storage.
Hyundai produces the Santa Cruz, another pickup that is geared towards recreational use. It also offers 5,000 lbs of towing and offers standard AWD. It has a 2.5L four-cylinder engine offering 281hp and 311 ft/lbs of torque mated to an eightspeed automatic transmission.
On the other end of the spectrum is the Jeep Gladiator, which is based on the off-road Wrangler utility vehicle. While not seen as a work truck for many, it is a capable option, as it offers 7,700 lbs of max towing and 1,725 lbs of max payload. It will also not have any issues going to a job site that is off the beaten path.
Unlike their larger stablemates, which are all body-on-frame and are offered in similar sizing, mid-size pickup trucks come in a variety of shapes and sizes.
In the end, the right truck is the one that fits your daily purpose for a work truck. Luckily, many options are available. CRS
Mario Cywinski has worked in the automotive industry for over 20 years, both as an automotive journalist and working for a local dealership. He is a member of the Automobile Journalist Association of Canada.
The Frontier is the only pickup truck left in the Canadian Nissan stable. PHOTO: NISSAN
Making the most of tradeshows
How to maximize the value of attending industry tradeshows
by Michelle Nicol, CERP
Attending conferences holds a valuable opportunity to learn about the latest trends, network with your industry and discover new products that may help elevate your business. However, the real value of attending these events come after you’ve returned home and what actions you take with the knowledge and information you received.
1.
ORGANIZE YOUR NOTES, MARKETING MATERIAL AND SAMPLES
One of the first things you should do when returning home is organize the material you collected during the tradeshow. While the conversations you had are fresh on your mind, sort through the samples, catalogues and business cards you received and make notes from your interactions. The next step is to categorize the materials by contact/leads/ business opportunities, new trends and the latest technology.
2. REVIEW WHAT YOU LEARNED
While the information is still fresh in your mind, take time to sit down and make note of your key takeaways.
Business Opportunities: Which products or companies stood out to you for a potential partnership? Determine which products you discovered that have the potential to directly benefit your business.
Trends: Tradeshows are the perfect place to discover new and upcoming trends coming to market. Suppliers are presenting their best items for the very targeted market of attendees. Make a list of the emerging trends you saw at the show and clients that come to mind who you can sell them to.
Technology: We all understand the impact that technology is having on the event industry, especially since the pandemic. Even if you do not consider yourself to be tech savvy, certain aspects are unavoidable and it’s best to get in front of tech-
nology rather than behind it. Don’t be afraid to speak to these companies’ representatives – they are your best resource!
3. FOLLOW UP
Whether it be with suppliers or peers, networking is one of the most valuable aspects of attending a conference. Be sure to connect with the people you met both on the tradeshow floor and at networking events. If you are local, set up a meeting or showroom visit to get to know each other and see how you can work together.
4.
APPLYING BEST PRACTICES
After gathering new insights at the tradeshow, the next step is to put everything you learned into action. Whether it’s implementing new technology, updating and revamping your inventory or testing new marketing strategies, there is no time like the present! Tradeshows are often during the typical “down season”, so there is plenty of time to focus on your strategy and make some measurable improvements to your business.
5. PLANNING FOR THE FUTURE
Whether it’s planning a return visit in a year’s time or evaluating which other conferences you would like to visit next - mark your calendars now! Optimize your ROI by taking advantage of early bird registrations and hotel deals. Selecting conferences to attend that have the potential to bring value to your business will allow you to set clear goals for your next tradeshow experience. Taking the time in advance to set meetings with vendors and industry peers, plan tours of colleagues’ warehouses and researching new items you are interested in, will ensure a successful and valuable tradeshow experience. CRS
Michelle Nicol, CERP, is an award-winning account executive for Element Event Solutions in Toronto.
by Russ Dantu
AT YOUR SERVICE
Make a good impression
First impressions tell a lot. Do it wrong and it will cost business and referrals. Do it right and you’ll create happy customers and a referral base that will help your business thrive.
Several years ago, I was having issues with my eyesight and visited a local optometrist. He had been in business for more than 20 years and I figured he must be good if he’s still in business.
The exam was at 9 a.m. sharp on a Monday morning. The optometrist arrived at 9 a.m. and said to give him a few minutes. The exam itself went well, and the doctor seemed nice. According to him, my eyes were not great, and I needed glasses. He showed me several pairs for my consideration.
Even with poor eyesight, I could see the layer of dust over the counter and on the sample glasses he gave me. Then I asked to use the washroom. Which was very dirty and unkempt. The waste basket was overflowing and paper towel all over the floor. It was very unhygienic and that sealed the deal for me.
Ultimately, I decided to leave and work with a different optometrist. When it comes to business, first impressions are paramount. Regardless of whether you are making a sales call or someone is coming to you for your services. Here are seven easy items you can incorporate into your first impression teachings for your business:
Always be on time: I try to be at a call or at my showroom at least 10 minutes prior to a meeting. This gives me time to clear my head and focus on the appointment on hand.
Prepare well: If it’s a new meeting, do some research on the person and company you are meeting with. If something they have done stands out, make sure you mention it. As well, have a story or two in your back pocket of a similar industry customer you have helped before. Know your products: They may have said they want to meet for one thing but when they
arrive, they may have other needs. Think of new car salespeople. They have to know every type of car they sell, inside and out. If they don’t, they lose credibility. If you don’t know the answer, get back to them as quickly as possible with it.
Keep it professional: This can change and become a little more relaxed once you get to know them, but for first impressions, keep it professional. It’s not just showing up on time, it’s being dressed appropriately.
Ask questions: Are you an order taker or do you want to guide them to a solution? Ask open ended questions to get them talking and really pay attention to what they are saying. I even ask if it’s OK to take notes, which is another way to impress them!
Be easy to work with: Obviously you cannot break any safety rules or give things away for free but make working with you as easy as possible. I recently changed the way I ship things and my main contact who I used many years ago in the trade show industry, knew I hated filling in courier slips online. She not only walked me through it to show me how easy it was and how much money I could save on each shipment, she also said if I wanted to send over my customer list, she’d be happy to input them all into the system so it would save me several hours of work.
Clean your bathroom: This is one my pet peeves. There is nothing worse than walking into a dirty washroom. It makes you want to leave as quickly as possible. This goes for the rest of their facility as well. If they aren’t taking pride in keeping basic things clean, will they take pride in looking after you?
Take care of yourselves and your customers. CRS
Russ Dantu is a 30-year veteran of the rental industry and has been delivering workshops, keynotes and seminars on customer service for 25 years. Visit russdantu.com.
CANADA’S GREEN PARADIGM
Sustainable concrete’s influence on the rental industry
Green products and equipment are a continuing growing trend throughout the construction and manufacturing industries.
by Macenzie Rebelo
Research into green concrete started in the 1980s according to Kevin Yuers, buzt was implemented in North America in the last decade or so.
From electric excavators, compactors, and lawnmowers to sustainable material substitutes like bamboo and cork, rental stores throughout Canada are transitioning from diesel and engine to battery. Now, sustainable and eco-friendly concretes are introduced to the market through companies like Lafarge, Kryton International, Giatec Scientific, Cemex, and more. The push for green construction policies in Canada has not slowed down, and experts anticipate that
green concrete will eventually become the national standard.
“It [green concrete] has been around for a while, but it’s relatively recent that it’s become so widespread,” says Kevin Yuers, vice president at Kryton International Inc. “In North America, you can hardly get any Ordinary Portland cement anymore.”
Developed by the government of Canada and the Cement Association of Canada (CAC),
“The pressure to improve sustainability in the concrete industry is necessary. We [Canada] have to do it.”
Kevin Yuers, president of Kryton International Inc.
Building Canada.
Bottero anticipates if more manufacturing companies produce their own green concrete then upfront costs will eventually decline.
Canada’s Action Plan for 2030 enacts policies to decarbonize cement and concrete, ultimately reducing carbon emissions by 40 per cent (below 2005 levels) in 2030.
According to the CAC, cement manufacturing accounted for 9.7 metric tons of carbon dioxide (Mt CO2) in 2020, which makes up 1.4 per cent of Canada’s emissions. When cement is manufactured, there is a chemical reaction that releases greenhouse gases (CO2) into the atmosphere, explains Yuers. Cement is the ‘glue’ that holds concrete together.
“Sustainability efforts in the construction industry have focused on reducing the use of cement, and replacing it with alternatives like magnesium and crushed limestone.”
Researcher Shahria Alam, professor of civil engineering at the University of British Columbia and director of the Green Construction Research and Training Centre, studies ways to reduce concrete’s carbon footprint. “In our lab, we have been looking into reusing wood ash to partially replace cement.”
In 2013, Alam introduced green concrete in the Okanagan Valley, B.C., on several construction projects downtown. “It proved green concrete is as good or, in some cases, even better than ready mix concrete.”
It is a common misconception
that green concrete will not hold up over time compared to its regular concrete predecessor, says Alam.
“There are positives and negatives,” he says. “And, we have to think about the long term.”
Additionally, the adoption of green concrete in the construction industry has come with some resistance as there is a misconception that it is more costly than traditional concrete, explains Yuers.
“In any established industry, change doesn’t come overnight,” says Kiva Bottero, director of Green
Cement is the main ingredient in concrete and is responsible for most CO2 emissions, explains Alam, hence the need to replace it.
“There is already a federal government push for sustainable building practices. The standards are going to get stricter,” says Bottero. According to the CAC, there will be a progress review in 2025, to discern if Canada will make its 40 per cent target.
“The pressure to improve sustainability in the concrete industry is necessary. We [Canada] have to do it,” says Yuers, who also suspects manufacturing companies will produce eco-friendly technology and equipment to accompany its line of green concrete.
“Now, reusable sensors can be rented for specialized cement equipment, like concrete trucks,” says Yuers. “A lot of companies, like ours, are discovering they are green.”
CRS
by Mike Lacey SHOW
ARA SHOW HITS THE STRIP
American Rental Association’s annual show took place in Las Vegas, Nevada
The annual American Rental Association’s (ARA) Show took place Jan. 28 to Feb. 1.
The event, at the Las Vegas Convention Centre, featured hundreds of booths showcasing the latest in equipment and products for the rental market industry.
A common theme at many booths was electric-powered equipment.
Darren Ashton, with Volvo CE says, says electric-powered machines provided some unique advantages.
“Noise is one. Emissions is a big one too because a machine like that works really well inside of buildings,” he says. “But anything in
food production.”
Dairy operations, as an example, would prefer electric equipment is used because of the low noise and zero exhaust emissions, he explains.
“We also did a trial at the Toronto Zoo. We had two of these machines, and we were able to work around the buffaloes without having to get them caged while doing some work around a pond,” he says.
Here are some of the highlights from this year’s show.
TORO
eDingo TX 750
Toro says the TX 750 redefines compact utility loader performance. The machine is available in both narrow-track and wide-track models. It is built for interior construction, demolition, outdoor landscaping and debris clearing.
The narrow-track model design allows the machine to navigate tight, confined spaces, making it ideal for complex interior projects where maneuverability is crucial.
“We want a customer to [be] able to get into really tight spaces but still get the maximum performance out of their products,” says Toro’s Kaitlyn Ignli, explaining the narrow track version of the machine can fit through a three-foot-wide door.
The decision on the narrow frame came after feedback from contractors, she says.
“They work in active buildings where you might be doing construction on one side, and you have workers on the other. You might be in a school. So, there are fire codes and, with those fire codes in place, they have to have doors that are actively closing,” she says. “When they’re on those job sites, they can’t navigate and take the door off, they have to keep it on.”
The machine can be ordered now and shipped by summer of 2025.
Ultra Buggy e2500-TS
Toro calls its electric swivel Ultra Buggy e2500-TS a game-changing material hauler designed to tackle labor-intensive tasks with unmatched precision and efficiency. With 14-cubic feet carrying capacity, 2,500-pound load rating and up to eight-hour runtime, the e2500-TS can handle a wide variety of materials on indoor or outdoor jobsites.
“What we’ve done on this unit is we’ve taken the control from the Dingo and put it over into the buggy.”
The machine also has a 31.5-inch
width to allow it to fit through door frames.
Ultra Buggy e2500-THL
Toro’s electric high-lift Ultra Buggy e2500-THL can dump into a 30-yard dumpster, navigate tight spaces with precision and operate continuously for up to eight hours on a single charge.
The e2500-THL has a carrying capacity of 1,250 pounds at its full 76-inch dump height and 12.8 cubic feet volume. With a 31.5-inch width, the machine can navigate tight indoor spaces, doorways and hallways. As well, with zero engine exhaust emissions, it’s well-suited for interior job sites. Toro designed the electric buggy to work hand in hand with the Dingo.
The
ARA
Show™
2026 is at the Orange County Convention Center NorthSouth Building in Orlando
The genesis of the machine was five years ago while Toro was watching a customer on the jobsite.
“They were demoing a building, and they were bringing the debris out and throwing it on the ground,” Ignli explains. “They had rubber made trash bins, wheel barrels. They were just throwing it on the ground, and then they would have a skid steer come in and lift it and throw it into a dumpster. And so, for us, that was two points of contact for that material. It was one contact too many. We wanted to figure out a solution that could get that customer to get one fluid motion, getting the three out of the building it into the dumpster. This is where that high lift was born.”
BARRETO 23CD CONCRETE DUMPER
Barreto states its 23CD Concrete Dumper is built for power, precision and performance.
“This is brand new to the Barreto equipment fleet and new to our concrete line,” says Sarah Barreto.
Barreto’s 23CD concrete dumper has a 2,200-pound payload capacity and a stand-on platform. It has a 180-degree pivot angle and a 90-degree dump angle. The tracked unit is 35 inches wide and is powered by a 23-horsepower engine.
The concrete dumper is expected to hit the market in mid-summer.
JLG
JLG unveiled its E313 Telehandler at this year’s show.
“New electric telehandler. It is 13 feet of reach, 3,500 pounds of capacity,” says JLG’s Sarah Vincent.
With zero emissions, the machine is suited for working in urban locations and indoors. As well, due to its low noise levels, the E313 can also operate in noise sensitive environments.
A week earlier during World of Concrete (also in Las Vegas), JLG
Barreto’s 23CD concrete dumper.
Toro unveiled its electric Dingo TX750 and Utra Buggy e2500-TS.
SHOW
debuted its 60-ft EC600AJ boom lift.
“It is an electric construction machine designed to carry the same duty cycles as our normal 60-foot boom would, and it does have an option to add a diesel generator to extend the life of that battery. It’s designed to run a full eight-hour shift and then charge overnight. But you know, if you were running, say, multiple shifts, or a non-traditional shift that might be longer than eight hours, you might want that diesel add on,” Vincent explains. “The other thing that’s really interesting about that particular machine is that there’s 90 per cent parts compatibility. So, from a rental perspective, that makes serviceability a lot easier. And because of that parts commonality, you can actually convert an internal combustion to an electric, if you wanted to future proof your fleet. So maybe you don’t have the demand today for electrified machines, but that during that fleet life cycle of seven years, you may want to convert it, and that parts commonality makes it much easier.”
SKYJACK
Canadian-based Skyjack brought an arsenal of equipment to this year’s ARA show.
Scissor Lifts
The company showed off its scissor line, such as the SJ6832 RT, as well as E-Drive representatives in the SJ4740 E, SJ3219 E with XStep, and the SJ3219 micro with the micro XStep.
Skyjack’s electric slab scissor line features brushless electric motor drives, and, the company boasts, the machines have improved efficiency, controllability and torque.
As featured on the SJ3219 micro, the micro XStep provides micro users with an additional 19 inches of working height. Like the original XStep, the micro version is mounted on the mid-rail of the scissor lift to offer further height with the same degree of security as a conventional platform. With both XStep options available, users of the standard E-Drive scissors and the micro scissors can safely utilize additional height in hard-to-reach places such as piping, ceiling work and between HVAC units.
Articulating Booms
Skyjack brought its SJ30 ARJE and SJ45AJ+ articulating booms to this year’s show. Skyjack states its SJ30 ARJE electric articulating boom offers precise posi-
tioning capabilities with industry-leading up-and-over reach.
The SJ45 AJ+ is fitted with turf tires, which are designed for use in environments with sensitive ground conditions. According to SkyJack, the tires provide excellent traction and floatation, and offer low impact with minimal ground disturbance. The turf tires are available as a factory fit or as retrofit in the field.
Telehandlers
On the telehandler side, the SJ519 TH showcased Skyjack’s TH series. The telehandler series is designed with all major service points easily accessible, which Skyjack notes will limit downtime. The SJ519 TH telehandler is also fitted with turf tires.
SULLAIR E425H ELECTRIC ROTARY SCREW PORTABLE AIR COMPRESSOR
Hitachi Global Air Power introduced the Sullair E425H electric rotary screw portable air compressor at this year’s ARA show.
The company states this air compressor is the next step to provide environment-forward compressed air solutions that meet customer needs.
The Sullair E425H delivers 425 CFM at 150 psi of compressed air power with the same performance as a diesel-powered
JLG’s E313 Telehandler.
SkyJack brought a long list of equipment to this year’s show.
“The difference, because it’s electric, it’s a little quieter, no emissions,” explains David Andrews with Sullair. “You can bring this inside. When we think about rental, most people look at a compressor like this, and they go, ‘OK, we’ll put it alongside a construction project.’ But there’s a huge opportunity for what’s called a backup plant air. If you’ve got a factory that uses a compressor, and they need to take it down for maintenance or something, you don’t shut the factory down. You need backup so you can just rent this.
“You can rent this, literally pull it right into the factory, hook it up to your main airlines inside the factory, hook it up to power and go, because it’s completely ready to run inside, no emission.”
Highlights of the E425H include:
• Features a patent-pending system that eliminates the need for condensate disposal, reducing environmental impact.
• Patent-pending swing-out coolers allow for convenient cleaning and maintenance. and easy-to-service design with swing out coolers for easy cleaning.
• A 7-inch color touch-screen controller
WACKER NEUSON Trench Roller
Wacker Neuson unveiled its redesigned trench roller. The RTD-SC4 comes with a redesigned drum transmission that is maintenance-free for the first 1,000 hours.
It also has an intuitive personal remote control unit and LED display.
WL250 Wheel Loader
Wacker Neuson’s WL250 wheel loader has a compact profile and low overall height. It can easily pass through clearance heights under 6.5 feet. All four wheels are directly driven. This improves efficiency, acceleration and high thrust drive, along with responsive driving dynamics.
DV125 Dual View Dumper
The dual view dumper has a payload capacity of 12.5 tons. This provides it with the ability to transport more material like a truck while maintaining the advantages
of a site dumper. The machine is also compact and clocks in with an overall length of 4.6 metres. Its tight turning radius enables its use in most confined construction sites. Its articulated pendulum joint and hydrostatic all-wheel drive ensures it retains its tractive force while traveling across rough terrain.
Meanwhile, the machine’s dual view rotating seat improves maneuverability and efficiency. The operator can simply rotate the seat after loading and perform material transport with a perfect view to the front and material in the rear. CRS
Sullair E425H electric rotary screw portable air compressor.
Wacker Neuson’s trench roller.
by Macenzie Rebelo
How Gervais Rentals is continuing its legacy
Gervais Party and Tent Rentals has been a part of countless special moments for customers in the Greater Toronto Area (GTA) for three generations. In 2025, the family-owned company plans on expanding its business to ensure another era of success.
In 1949, Al Gervais started his small family-owned and operated event rental business delivering chairs and tables from the back of his car. Al alongside another rental company, Harold’s Tableware, partnered up and started renting out cutlery, dishes and linens.
“They actually manufactured all their own chairs and tables too,” smiles George Ogston, general manager of Gervais Rentals. Al’s grandson Cleveland Gervais took over the family business from his retired father, Terry. Today, Gervais is a CEO in training and is learning the ropes from rental veteran and family friend
Gervais Party and Tent Rentals location in Scarbrough, Ontario. (IMAGE BY: GERVAIS RENTALS)
Ogston. Ogston has been involved with the Gervais business since the 1960s. During this period, Al put a hold on his rental business to open a new venture – a restaurant and banquet hall.
“I started working there when I was 13,” says Ogston. Around 1985, Terry offered Ogston an opportunity to revive the Gervais event rental business, but this time with tents.
“We were the first in Toronto to offer a complete tent rental package,” he says. What initially started as one thousand chairs and 100 tables in two garages quickly grew to a 21 thousand square foot building by the ‘90s. “From there we evolved as a company to service trade shows,” which included booths, drapes, skirted tables and staging.
The company continued to grow steadily as tent rentals became more popular with weddings, ceremonies, and festivals.
“We also offer catering,” says Gervais. “With our restaurant background and banquet hall experience, we are a onestop shop for events.”
By the mid-aughts, Gervais Rentals provided rental packages that included everything a customer would need for an event, including cookware and refrigeration, furniture, dancefloors, staging and even decorations. Before 2019, the busiest months for the company were June and December.
“June is a combination of weddings and
trade shows are just ending. Typically, companies start to host barbeques around this time too,” says Ogston. For a long time, December was full of Christmas and holiday events in the spirit of giving –however, when COVID-19 hit the industry appeared to take a turn for the worst. “We had to shut down three trucks because we had no employees to drive them. We were closed every weekend in 2021,” says Ogston. “We went from 126 employees to seven. But, on the flip side, it allowed us to keep our key people, which is important.” However, business did pick up unexpectedly.
“We ended up having a very good year because we did all the tents for hospitals, testing and waiting stations,” says Ogston. Unfortunately, since 2020, Christmas parties stopped being a big seller for the company. “It’s not even top five anymore.”
LITERATURE REVIEW
Today, the company has found a home in Scarborough, Ont., on an 80,000 square-foot lot, with 140 employees and over 2,400 products to rent. The lot also holds 10 large trucks and five small Sprinter vans. In 2025, the company hopes to expand an onsite 20,000 square-foot linen process plant for in-house laundry, instead of outsourcing it. Additionally, reopening Kosher catering is a long-term goal for the company, as the endeavour was closed during the pandemic.
And despite the hiccups along the way, Gervais Rentals has managed to stand the test of time. Gervais credits the company’s success to its positive attitude and great customer service. “You’re taking part in the celebration of life. So, we try to help out our clients. Even with finding a DJ, photographer, finding venues.” Another important aspect is open communication with customers. “My number one thing is hearing what could have been done better,” says Ogston.
For Gervais, it has been a privilege carrying on the family business and seeing recurring customers return years later for different celebrations.
“It is very rewarding to come to work every day and have the same group of people here. We bounce ideas off each other and collaborate,” he says. “What I love the most about this business is we’ve been doing it together for years.” CRS
George Ogston with his first Gervais Rentals paycheck. 1985. (IMAGE BY: GERVAIS RENTALS)
SNOOK’S LOOK
Tariff troubles
by Andrew Snook
When U.S. President Donald Trump took office this past January, it is safe to assume that most people knew it was going to be a wild ride, given his first four years in office. His aggressive stance on tariffs for almost all products coming into the U.S. has left manufacturers and consumers scrambling. Many Canadians were stunned to learn of the 25 per cent tariff threatened on almost all of our products entering the U.S.
The initial threat of 25 per cent tariffs (10 per cent for energy-related products) was delayed for the month of February, as President Trump decides whether he will place these tariffs on Canadian and Mexican products starting in March. However, he did go forward with imposing 25 per cent tariffs on steel and aluminum, which will likely have an immediate impact on the equipment rental sector.
Many organizations and politicians across Canada expressed their disappointment and concern regarding the new tariffs, and they were not alone. In addition to complaints about the tariffs from other U.S. allies, such as the European Union, Mexico, and South Korea, associations within the U.S. were also voicing their concerns and displeasure with the decision.
Unsurprisingly, one of the first associations to respond to this announcement was the Association of Equipment Manufacturers, which represents more than 1,000 manufacturing members across North America that provide equipment for the construction, agriculture, forestry, mining and utility sectors.
AEM’s senior vice-president Kip Eideberg responded with following statement about the President Trump’s decision to impose 25 per cent tariffs on aluminum and steel:
Equipment manufacturers are alarmed by the Trump administration’s decision to impose sweeping tariffs on steel and aluminum, which will further escalate trade tensions and add to global economic uncertainty. This round of tariffs, and the retaliatory tariffs that will follow, will raise the price of steel and aluminum domestically and drive up the cost of manufacturing equipment in America.
We have been clear about the damage that tariffs on critical manufacturing inputs will inflict on equipment manufacturers and the 2.3 million men and women who build equipment in America. Tariffs have already contributed to higher input prices, disrupted supply chains, and created uncertainty for equipment manufacturers. The decision to impose tariffs on all steel and aluminum imports into the United States will significantly drive up the cost of producing equipment in the United States by as much as seven per cent and put American jobs at risk.
While we strongly support the Trump administration’s goal of strengthening our trade relationships and creating fair and favourable terms for America, tariffs will disrupt supply chains, threaten market expansion, place unnecessary strain on customers, and undermine our global competitiveness. We stand ready to work with the Trump administration to bolster American strength, including extending the successful Tax Cuts and Jobs Act and unleashing American energy security, and restoring the dignity of manufacturing work.
The Coalition of American Metal Manufacturers and Users (CAMMU), which represents more than 30,000 companies and more than one million U.S. workers, also voiced its opposition, citing previous job losses to new tariffs in a press release.
“We have seen the impacts of steep tariffs before. The U.S. lost 200,000 American jobs as a direct result of the 201 Steel Tariffs imposed in 2002 by President George W. Bush. Today’s tariffs threaten the jobs of some 6.5 million Americans employed in steel consuming positions along with countless others at manufacturing plants reliant on aluminum,” CAMMU stated.
Hopefully the Trump Administration will listen to the concerns of industry at home and around the world and will pull back on the decision to implement damaging tariffs that will end up hurting the competitiveness of businesses from all countries affected. Only time will tell. CRS
Andrew Snook is an independent business writer and former editor of Rock To Road and Crane & Hoist magazines.
DRAIN BRAIN No. 13
BOB TUROSKI
DRAIN BRAIN FOR: 56 Years LOCATION: McKees Rocks, PA SPECIALTY: Jack of All Trades GO-TO TOOLS: Decades of Experience
KEEPING THINGS RUNNING SMOOTHLY. As the industry’s drain cleaning experts for the past 95 years, we’ve seen it all, and we have what it takes to solve your problems. General Pipe Cleaners provides the tools and know-how to tackle the toughest drain challenges.
