The Rental Show
We value expert opinion because experience is the very best guide there is. But we shouldn’t discount the opinions of those who are less experienced. Often a fresh pair of eyes can see things that an expert may overlook through familiarity.
A fresh pair of eyes is what I’ve brought to the 2010 edition of The Rental Show. I’m filing this story from the show floor. By the time you read this, both sales manager Ed Cosman and I will be home from Florida, and getting ready for The Canadian Rental Mart, taking place March 9-10 at the Toronto Congress Centre.
application. Get your hands on them and, with the right knowledge, you could do anything. The party section evokes different feelings. It really is like being a kid again. Unfortunately, I can report that most companies will not let you try out their bouncers, even if you say you’re doing it for sound journalistic reasons.
Marion Ghiglione of Handy Special Events (see our cover story on page 8) is highly in favour of attending all the trade shows that she can. Nor is she shy when it comes to encouraging others to do the same.
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I’m more excited than ever before about The Canadian Rental Mart after seeing what its American equivalent offers.
If you’ve never been to The Rental Show or The Canadian Rental Mart, I strongly urge you to go. It’s an experience unlike any other. Where else can you meet hundreds of people who share the same issues and concerns? Perhaps in heaven, but nowhere else on Earth.
The Rental Show is vast. I’m not easily overwhelmed, but this show did it. The exhibits cover 300 rental product categories, all under one roof. Not booths or companies, mind you, but categories. I haven’t stopped to count the number of booths yet, but I wouldn’t be at all surprised if it’s in the high hundreds.
There’s something for everyone here. It doesn’t matter if you specialize in heavy construction, light construction and general tools, or party and special events. If you can’t find what you’re looking for here, I suspect it simply does not exist.
Walking through the heavy and light equipment sections at The Rental Show connects you with something primal. There are machines and tools for every
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“We get the benefit of listening to people in the United States, and it can help us to avoid making the same mistakes. If we meet someone who has tried something we’re thinking of doing, and they weren’t successful, then we can perhaps rethink that direction,” she says. “We’re in an industry that is somewhat trend specific. You can’t afford to be out of the loop.”
One thing really brought home to me just how gigantic The Rental Show really is. The First-Time Exhibitor Pavilion is a special section devoted to companies from all three categories that have never exhibited before. This section alone contains more than 30 exhibitors.
At the other end of the spectrum, The Rental Show also makes a special note of longtime, committed exhibitors. These are companies that have been exhibiting at The Rental Show for 40 or more years. This is longer than many companies even manage to stay in business, much less continuously exhibit at one show. The Rental Show doesn’t have just one or two of these exhibitors. It has 38 of them. That may be the most impressive thing about the show, and it’s a testament to its usefulness for both rental operators and their suppliers. n
- Editor, Mike Davey
The April issue is our annual directory of suppliers and products, covering every aspect of the rental industry. We’ll also have a full recap of The Canadian Rental Mart. Don’t miss it!
Handy Group of Companies in Saskatoon, Sask.
Cover: Marion Ghiglione and Brian Schaan of Handy Special Events, part of the
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AWP equipment safety document released
at The Rental Show
A coalition of associations consisting of the American Rental Association (ARA), the Association of Equipment Manufacturers (AEM), the Associated Equipment Distributors (AED), the International Powered Access Federation (IPAF) and the Scaffold Industry Association (SIA) have come together to develop educational safety protocols regarding aerial work platform (AWP) equipment. The documents are intended to make clear what is needed both for general training and model-specific familiarization.
The resulting document was released during a press conference at The Rental Show in Orlando, Fla. Titled “Statement of Best Practices of General Training and Familiarization for Aerial Work Platform Equipment,” it is the first time material that is applicable to every segment of the rental industry. The document covers a number of issues, including educating the industry on the industry-recognizedand-supported standards, including the American National Standards Institute/Scaffold Industry Association (ANSI/ SIA) A92 Standards and the Occupational Safety & Health Administration (OSHA) regulations, the differences between general training and product specific familiarization, the best practices and minimum training guidelines for operators of AWP equipment, and clarification on minimum qualification requirements for those who will provide training for AWP equipment.
The document is available from any of the participating organizations.
Two Canadians receive awards at The Rental Show
The American Rental Association (ARA) recognizes individuals for outstanding service to the Association and the industry each year. This year, two members of Canada’s rental industry received awards: James Morden of RentShop in Alliston, Ont., and Neil DeJong, manager of Industrial Tools and Equipment Rentals in Hamilton, Ont.
Below is a full list of those who received awards on Feb. 8 during The Rental Show in Orlando, Fla.
Meritorious Service Award
Stan Crumbaugh, president of Independence Rent-All, Independence, Mo., will receive the Meritorious Service
James Morden of RentShop (left) and Neil DeJong of ITE Equipment Rentals (right) both took home awards at The Rental Show, which took place recently in Orlando, Fla.
Award, which honours an ARA member who has made a significant contribution and demonstrated leadership pivotal to the success of a project or program. Crumbaugh has been an energetic leader of The Rental Show Work Group, established by the ARA board of trustees to research and provide information on innovations for The Rental Show’s short- and long-term future. He served as chair of this committee in a volunteer capacity and gave much time, effort and leadership to creating a cohesive team with diverse opinions and ideas. His leadership kept the group focused, resulting in significant changes to improve The Rental Show and move the event into the next era of ARA conventions and trade shows. Crumbaugh served as ARA president in 2007 and is a longtime Association volunteer. The Meritorious Service Award will be presented during the keynote session.
Special Service Award
The Special Service Award, also to be presented at the keynote session, will be awarded to Clay Eubanks, president of Takeuchi Manufacturing (U.S.), Pendergrass, Ga. Eubanks was instrumental in assisting ARA with efforts to increase attendance at The Rental Show 2009 in Atlanta. He went beyond his duties as an ARA board member by hosting a video promoting Atlanta as a destination city, identified opportunities to market Atlanta, encouraged members to attend The Rental Show and rallied support from general and associate members alike. Eubanks also has been an upbeat supporter of the rental industry. He completes his term an associate member director on the ARA board at The Rental Show. He is a member of The Rental Show Work Group and also has served on the Exhibitor Advisory and Government Affairs Committees, as well as attended the ARA Legislative Caucus.
Outstanding Leadership Award
Neil DeJong, manager of Industrial Tools and Equipment Rentals, Hamilton, Ont., Canada, will receive the Outstanding Leadership Award during the keynote session. The award honours a member who has provided an example of superlative leadership at the grassroots level. DeJong is being recognized for the work he has done with the Canadian Rental Association (CRA) Ontario association, increasing membership, encouraging volunteer involvement, activating an Ontario next-generation group and providing support to both ARA and CRA.
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Regional Person of the Year Awards
These awards recognize individuals who have made significant contributions at the regional, state or local level. Awards are presented during the new Regional Breakfasts.
• Region One: Tom Davis, CERP, Are You Ready To Party?, Waterville, Maine
• Region Two: Carol Frederick, Tel-Power Tool and Equipment Rental, Altoona, Pa.
• Region Three: Mark Jones, Gadsden Scaffold Co., Gadsden, Ala.
• Region Four: David Manning, Pioneer Equipment Rental, Durant, Okla.
• Region Five: Glen Benrus, RentalMax Administration Center, Wheaton, Ill.
• Region Six: John Kernan, Ango Kernan Rentals, Overland, Mo.
• Region Seven: Catherine DeBusk, CERP, Party People Rentals, Phoenix
• Region Eight: Rick Ream, Northwest Insurance Services, Gig Harbor, Wash.
• Region Nine: Steve Anthony, American Event Rentals, Stockton, Calif.
• Region 10: James Morden, RentShop, Alliston, Ontario, Canada
President’s Image Award
This is a store award that celebrates a commitment to improving the rental industry through a remodelling, rebuilding or renovation project. Awards are given during the Regional Breakfasts.
• Region One: Bret Lagasse, Taylor Rental Center, Orange, Conn.
• Region Four: Andy Jones, Red Hat Rentals, Palestine, Texas
• Region Four: Ralph Kastner, Tuff Equipment, Hammond, La.
Robin Lott joins Cavalier Industries
Cavalier Industries recently announced that Robin Lott has joined the company as territory manager for British Columbia. Cavalier Industries is an equipment agency for more than 20 major manufacturers of equipment for the rental industry.
Lott comes to Cavalier Industries with more than 15 years of experience in equipment sales and customer service.
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Robin Lott and Jim Johnson of Cavalier Industries.
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“I’m really excited about representing the extensive and diverse product lines that Cavalier Industries offers,” says Lott.
Lott is based out of Abbotsford, B.C., but will cover the entire province. He can be reached seven days a week at 1-778-823-2607 or via e-mail at rlott@cavalier-industries.ca.
Brent Baer joins KIOTI as Ontario territory manager
KIOTI Tractor has announced the appointment of Brent Baer as territory manager in Ontario.
Baer brings with him more than 20 years of experience in a unique combination of mechanical engineering and manufacturing plus the sales and marketing of a wide range of farm equipment, lawn and garden equipment, and recreational power products in Ontario. For many years, Baer was the district manager for Echo Power Equipment in Ontario. Before that, he was the longtime president of Arva Lawn & Garden Equipment in Arva, Ont. He also enjoyed a number of years as an engineering consultant to General Motors of Canada.
In this newly created position, Baer will be responsible for helping KIOTI Tractor dealerships across Ontario grow their businesses. While his primary function will be to assist KIOTI in building their name and market share in this territory, he will also be instrumental in ensuring that all KIOTI tractor and UTV customers get the most out their machines.
Baer will ensure that any necessary warranty work is resolved quickly and efficiently so that end-users can get back to work in a timely fashion. He will also be responsible for the hiring of new and replacement dealers and act as liaison between KIOTI and its dealers and customers in Ontario.
“I am confident that my hands-on equipment background and knowledge of the various markets from urban to rural Ontario will enable me to help both KIOTI and its dealers serve the great people of my home province,” says Baer. “I look forward to meeting the challenge.”
For more information please call 1-877-GO-KIOTI or visit www.kioti.com.
WesternOne announces proposed acquisition of Calgary equipment rental business
WesternOne Equity Income Fund has announced that it has signed a letter of intent (the “LOI”) for the purchase of 100 per cent of the assets of a rental, sales, service and transport business specializing in aerial and material-handling equipment (the “Business”). The Business is independently owned, and operates from a base in Calgary with operations covering central and southern Alberta. The LOI contemplates WesternOne Equity paying at closing a purchase price of $13.5 million, which is subject to post-closing adjustments. This transaction will be financed using a combination of existing cash and debt and is expected to be completed,
subject to due diligence and other customary conditions, by March 2010.
Further details will be announced upon the entering into of a formal agreement and after completion of the transaction.
“WesternOne Equity was able to source this off-market transaction at what our management believes is an attractive valuation with immediate accretion to our unitholders,” stated Mr. Darren Latoski, CEO of WesternOne Equity. “This transaction would allow us to enhance our market share in the equipment rental market in Alberta, through expanding our network of operations developed from previous acquisitions and organic growth.”
CEAttachments launches new website
CEAttachments has announced the launch of an entirely new website. The company says the new site will provide more information on the latest compact equipment attachments, and the information will be easier to find than ever before.
The site features an all-new design with up-to-date EDGE attachments offered by CEAttachments, including attachments and accessories for skid steer loaders, compact excavators and compact utility tractors.
Search functionality includes products, part numbers, key words and more. In addition to announcements regarding new products and events, the site also features a dealer locator, and numerous resources, such as videos, spec sheets, product photos.
You can check out the new site at www.ceattachments.com.
Morbark and Strongco form western Canada alliance
Morbark has announced the signing of a dealership agreement with Strongco Limited Partnership in western Canada. With Strongco’s five locations in Alberta, Morbark customers in western Canada now have convenient access to equipment, service and sales.
Strongco Limited Partnership, in business for over 50 years, is one of the largest multi-line industrial equipment distribution providers in Canada. The company provides service in locations serving Calgary, Red Deer, Edmonton, Fort McMurray and Grande Prairie.
“The partnership with Strongco closes a gap we had in terms of distribution and we’re excited about the benefits this joint venture will bring to Morbark customers,” states Barry DeLau, Morbark international sales manager.
Brent Raddysh, general manager of the Strongco Western Division adds, “We believe that Morbark is an excellent addition to our existing product line and look forward to offering this quality equipment to our Alberta customers.”
Strongco sells, rents and services mobile industrial equipment in the construction, road building, mining, forestry, utilities and municipal sectors of the economy. It also represents several leading equipment manufacturers, such as Volvo, Dressta and Manitowoc.
Visit www.strongco.com for more information. n
Process, plan . . . and party!
By Mike Davey
Handing over the reins is easy when you’ve got a great team
Many different factors determine whether or not a business will be successful. It can be difficult – perhaps impossible – to decide which is the most important. However, the ability to adapt to change has to be near the top of the list. This can be especially important in the rental business.
Adapting to change can be hard, but the team at Handy Special Events makes it look easy. Located in Saskatoon, Sask., the company has seen more than its fair share of change since opening its doors in 1982. Those changes have been overwhelmingly positive.
The company was founded by the husband and wife team of Barry and Marion Ghiglione. At that time, it was known as Handyman Rental Centre, and operated out of a 2,800-squarefoot building in an industrial park in Saskatoon. They soon added special events rental to their offering, and the business as it stands today started to take shape.
The most obvious changes that the business has had to adapt to include a number of expansions. The first expansion came in 1992, when the Ghigliones moved to 9,000-squarefoot building. They added a portable toilet division that same year. Starting out with 40 units that could be rented both to contractors and special events customers, the division soon grew, and expansion was again in the air. The Ghigliones purchased the 9,000-squarefoot building next door, and dedicated it to the Special Events division. Expansion didn’t end there as they moved to an 18,000-square-foot building before outgrowing it and moving to their current location with 37,000 square feet and room to grow at 2624 Millar Ave.
Beside the Handy Special Events division, the Handy Group of Companies operates two Handyman Rental Centres (now called Handy
Rental), one at 2636 Millar Ave. and the other at Hwy. 5 and McOrmond Drive, both in Saskatoon, as well as the Handy Portables, Handy Heating and Handy Self Storage divisions
The Handy Group of Companies employs more than 70 people, not including temporary staff taken on in the busy months. About 28 of those staff members work for Handy Special Events.
Since the earliest days of the business, Marion Ghiglione has handled the event rental end of the business, while her husband Barry has been in charge of tools and equipment.
“The event rental end of things brings in about 35 per cent of our business,” says Marion. “We’ve kept growing because over the years we’ve explored a lot of new opportunities. We started out with homeowner equipment, then moved into construction and industrial equipment. For special events, we’ve added costumes, tent rental, trade show pipe and drape, specialty linens and structures. To keep growing, you first see the need, and then see what you can do to fill it.”
This philosophy is a big part of
what makes Handy Special Events so successful. For example, the business has close to 800 costumes in stock. Costume rental isn’t something we normally associate with party rentals, but in many ways it’s a natural fit. The costumes rent year-round, not just at Halloween. Themed events such as Roaring ‘20s or 1950s themed parties can usually use the costumes too.
“You need a creative approach,” says Ghiglione. “It’s a chance to feel really satisfied, to work with a group or person and give them the event they’re looking for. Each event is different, and each client is different. The key is to determine what the client really wants and what kind of effect or objective they’re trying to achieve. Then you can help them put it together. We try to offer a complete package that goes beyond simply renting the equipment.”
It’s common knowledge that you can’t offer a great customer service experience without a great team. This is another area where Handy Special Events excels.
“There are so many good people out there, but they don’t always know what their talents are, or they don’t use them
Marion Ghiglione, Diana Pereira, and Brian Schaan of Handy Special Events. The entire organization is dedicated to teamwork above all.
PROFILE
effectively,” says Ghiglione. “Ideally, you have to build on strengths, and manage weaknesses. We all have different strengths, and finding out what they are is really helpful to having a great staff. We use a strengths finder assessment with all of our team members, and then we work with those results to channel people into the right area. We don’t try to fit a person into a job position, we match the job to the person. When you bring in new people, you look for holes in your strengths, and fill them.”
This approach is one of the elements that has allowed Handy Special Events to grow and prosper, even when the economy could be doing better. It’s also kept staff turnover down, while keeping employee morale and productivity high.
Having good people in the right positions will be more important than ever at the Handy Group of Companies. Marion and Barry Ghiglione have been at the rental game for almost 28 years. While they won’t be retiring, they do believe that it’s time to start stepping back.
Two people are essentially taking over the reins. They are Brian Schaan, division manager of Handy Special Events, and Diana Pereira, the company’s chief operating officer.
Brian Schaan has been with the company for 17 years. In that time he has worked in the portable washroom and equipment divisions, and has worked in the special events division for the last seven years. With that experience backing
him, it should be clear to anyone that Schaan has the chops to get the job done. Pereira, however, has only been with the company for two and a half years. But the Ghigliones’ policy of recognizing strengths where they find them means they have total confidence in her abilities.
“We realized that Diana was very talented almost as soon as she started working here,” says Ghiglione. “She had experience in organization and management, and so we moved her into human resources. A little later, she said yes to the next big step when we asked her to fill the new position of chief operating officer. It’s been 13 months now, and her performance has been beyond our expectations. When you
get to a certain size, you need certain processes, and the right person to put them in place. Diana was that person.”
Ghiglione says that from the time Pereira moved into the position of COO, she has caused the owners and staff to think a bit differently about their company.
“When we worked in the business, we could pass on all the things we believe in, but when we are not there day-to-day, those things could fall by the wayside,” says Ghiglione. “Diana convinced us that we needed to draft core values, a mission, a vision, and our core aims. It’s a framework for moving forward.”
This didn’t happen overnight, nor did it happen without extensive input
from the Handy team. After examining the way the company has grown over the years, and how the company operates, the framework for continuous improvement was laid out.
“It was a huge step, and I believe that it was the right one,” says Ghiglione. You need the right people in place, but you also need guidelines. That way, you’re all looking in the same direction, and working towards the same goals.”
Barry and Marion Ghiglione built the business over the years, starting literally from nothing. What is it like to begin handing over the reins of power?
“Barry said early on, we should make sure to bring people on to our team who can do things better than we can. That took me 25 years to learn,” says Ghiglione, not bothering to stifle her laughter. “It’s been easy to step back, because they’ve been doing a great job. I don’t just mean Brian and Diana, either. The entire team is great, they know their strengths, and they use them well.”
Just because Marion and Barry are stepping back doesn’t mean they won’t be involved. The responsibilities they’ll take on will be a bit different, though.
“Over the last few years we’ve spent more time working on strategy, guidance, mentoring and coaching,” says Ghiglione. “It’s the step of enjoying the business. You work with people, and they excel, so it’s fun. Our responsibility is to be their cheerleaders.” n
Canada goes to The Rental Show
By Mike Davey
Thousands of rental professionals recently converged on Orlando, Fla., with a singular purpose in mind. They were in town to attend The Rental Show, running Feb. 7-10 at the Orange County Convention Center.
There was plenty to see. With over 600 exhibiting companies, it was almost impossible for one person to see everything. Although the official attendance numbers have not been released yet, there were more people in Orlando than attended the 2009 show in Atlanta.
The first day of the The Rental Show had plenty to offer for those in the event rental side of the industry, as well as general interest business sessions, such as “Extreme Leadership at Work and Beyond.” The Events and Tents portion of the show got underway with an opening session entitled “Behind the Magic: Disney’s Approach to Inspiring Creativity.” It was a
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fascinating inside look at how things are done at one of the largest and most successful entertainment companies in the world.
Monday, Feb. 8 started off with the Canadian Rental Association Annual General Meeting, followed by Regional Breakfasts. These presented a great opportunity for networking.
The keynote session also took place on Feb. 8. The keynote speaker was Pat Williams, who spoke on “Creating Quality: 10 Keys to Creating a Quality Organization.”
There was a strong Canadian contingent at The Rental Show this year, and nowhere was this more evident than at the Canadian Hospitality Night, held at the DoubleTree Hotel.
Roughly 300 people attended. The CRA would like to thank the many generous sponsors who helped make the night a success.
Above: Neil DeJong of ITE Rentals and Pat Parkerson of Eastcan Marketing.
Right: Mark Weirda of Dri-Eaz. Weirda will be one of the seminar presenters at the Canadian Rental Mart in March. His topic is “Profiting from The Renovation Industry.”
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The Texada Software team, from left: Jamie Searth, Alex Kress, Rod Theorei, and Brian Spilak.
SHOW NEWS
Image 7: Rick Tenetiuk of the Handy Group of Companies, and Darryl Wood of Handy Rental Centre. 1 2 3 5 4 6 7
Image 1: Penny O’Sullivan of ABCO Equipment and Supplies, Rhonda Pedersen, and Dean Nasato of Wacker Neuson.
Image 2: Jeff Campbell of St. Thomas Rentall, and Paul Tomc of Vulcan Demolition Tools.
Image 3: Many rental pros took the opportunity to enjoy some family time while at the show, including Blair and Jill Holtsman of Hub City Display, and their son.
Image 4: Louise and Carlos Serpa of Bel-Ayre Rentals.
Image 5: Jim Freeman and Paul Everitt of Rentquip Canada.
Image 6: Wayne and Tammy Beckett of Wayne’s Rental Centre.
The Rental Show continued Tuesday and Wednesday. In addition to the action that could be found on the show floor, a full slate of seminars was available on both days. n
The event season is fast approaching. Which means customers are going to need staging equipment for weddings, graduations, parties, concerts, and business and church events. For all of these and more, they’ll be turning to you for the staging and flooring equipment they need to help make their event successful. Which means you need plenty of Versalite® Staging and STRATA® Tent Flooring from Wenger. That way, you’ll have everything you need to meet all your customers’ needs. No matter what stage of life they’re celebrating.
To see the full line of Versalite® Staging and STRATA® Tent Flooring, visit wengercorp.com/platforms or call 1-800-WENGER for more information.
Trends in fabric for 2010
By M. Elizabeth Mooney
Purples, iridescents top the list of most popular colours
In party linens, there are three things you can always count on – White, Beige and Ivory. Other than that, colours and styles change with the fashions of the day. Ideas are pulled from couture, bridal, and even lingerie fashion trends and people are looking for the latest and greatest to use at their events. So, what will they be looking for in 2010?
We spoke to a number of major players in the linen business to find out. Not surprisingly, the five people we spoke with had a lot of answers in common. The first common thread (no pun intended) is that the recession isn’t over, but the economy is getting better. Mitchell Bluethman at Jomar Table Linens in Ontario, Calif., told us the same thing as everyone else: last year “People were only buying what they already had orders for, they wouldn’t buy inventory until they had a commitment.”
But people are hopeful for the coming year. According to Susan Murray of Susan Murray International in Toronto, Ont., “Many people are getting their confidence back and committing to bigger events.” Oren Fox at A-1 Tablecloth Company in South Hackensack, N.J., does inject a sobering note of caution though – “A recent industry trade show had a 30 per cent decline in attendance,” but adds “2010 will hopefully bring more success, with additional loans allowing more new companies to prosper and bringing fresh dollars into the industry.”
Perry Glickman of Ultimate Textile in Paterson, N.J,. thinks, “Generally people are not as afraid. I don’t know that [the recession] is over, who knows what could happen tomorrow, but I’ve seen it bounce back.”
For Diane Scodellaro at Tricific Enterprises in Markham, Ont., that optimism sounds like a bit of a mission. She’s adamant that people put on their dancing shoes and make this a year to remember. Although corporate orders
Three examples from Ultimate Textile. Clockwise from top: Swirling Fantasy, Duchess Cloth, and Shalimar and Radiance.
It isn’t just tablecloths that are becoming popular in colourful hues and metallic finishes. Chair covers are getting the same treatment, as seen in these examples from Tricific.
are expected to be down, she says the personal parties will continue, and she wants them to be bigger than ever. “I want everyone to party! It’s about time, 2010 should be the year of the party,” she says.
So, what kind of linen fashions can you expect to see at these 2010 parties? Well, the consensus seems to be that texture is the way to go. Murray thinks it will be in the form of “a mystical, dreamy effect,” expecting lace, gauze, open weave fabrics, and sheer material. Scodellaro agrees – “expect texture in 2010.”
Murray and Scodellaro also both pointed to “bling” as a big component of 2010’s table dressing. Interestingly, we didn’t hear the same from the industry stakeholders we spoke to in the United States. Perhaps it’s just the Canadians who want sparkle. In the Great White North, metallic colours, threads that twinkle and sequins are all in store for 2010.
Bluethman reckons that this year will be all about what’s new. “People will spend money on new and exciting things to draw in customers. They want something to show off, something that’s different from what the person down the street has.”
Jomar Table Linens’ answer to this was to introduce a new line called Nova. It was introduced in 2009 with 12 colours in four styles per colour, and has been so successful they are introducing 12 more colours in 2010.
When describing the material, which is made of 100 per cent polyester but looks like silk, he noted that “Nova fabric sold like crazy, because people were looking for something
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Left: A-1 Tablecloth’s Ribbon Taffeta, featured in black and white, has become very popular.
Right: This lattice fabric, a harlequin patterned sheer fabric overlay, is the newest to join the A-1 Tablecloth line-up.
LINENS
Four examples from Jomar Table Linens. From left: Mimosa Swirl over Ironwood Solid, Infinity Eggplant over Lavender Solid, Pintuck Tiffany, and Apple Green Swirl.
different,” he says. “It’s a high-end look, but it’s durable, washable and affordable. People are looking for big bang for buck these days.”
He also said that the ability to mix and match the different patterns, and the fact that they are offered in colours that work well with each other, has been a big factor in the line’s popularity.
Ultimate Textile’s new offering is an environmentally friendly material made from 100 per cent recycled polyester. Plastic bottles will be turned into polyester thread and woven into fabric
that is then used to make linens. “In the future, people are going to want to ‘go green’ with their parties, this product gives them the opportunity to do that.”
Although products may differ between manufacturers, you can expect similar colours across the board. Of course, the standard white, beige and ivory still stand, along with chocolate brown which is “still the new black” according to Scodellaro, but there are other colourful trends in store.
Bluethman laughed about the fact that if you talk to enough people about trends
in colour you will cover all the colours of the rainbow (and then some). After a thoughtful moment, he said, “I think trends tend to be more about shades rather than colours”.
Topping the list this year seems to be purples, from lilac to aubergine. Also topping the list were iridescent and metallic colours. Soothing food colours like light greens such as celery and apple, as well as lemon yellow, also made the cut. Aqua blue colours were not widely expected to be a trend, but were mentioned as possibilities. But it’s not all soft and soothing. Hot, vibrant colours are also on the menu: colours with names like Fire Red, Tiffany Blue, Bermuda Blue, Mustard Yellow.
Longer term, the expectations for the linen industry seem to be that it will move to a more moderate valuefor-money focus. This is in contrast to previous years, whn there were shifts to very expensive products. Very beautiful, but very expensive. This year the pendulum is expected to swing back to more affordable and practical items.
But Fox reminds us price isn’t everything. “The event linen industry is beginning to get saturated with inferior import product. For those that value price only, there are now more options to choose from. However, down the road, the quality will become an issue. The companies that find success will be those that value quality and service along with price.”
Bluethman agrees, something that marries quality and affordability is in store.
This year, the key will be carrying new and exciting products that set you apart from the competition, lots of texture, and, in Canada at least, providing something that shines. n
RENTAL EVENT GEAR
The next stage
By Mike Davey
How to rise above the crowd
Shakespeare said that all the world’s a stage, but he was clearly lying. If that were true, none of these products would be in any way necessary, and your customers could deliver wedding speeches, play rocking electric guitars, and give outdoor dance recitals while standing on the dirty, plebian ground.
Carrying different kinds of portable stages means you can literally help your customers rise above it all. Democratic ideals aside, there are times we want to elevate others. That way we can see them, and those wonderful performances won’t go to waste. After all, why should the bride’s father bother to ramble on about how much this is costing him if you can’t even hear him?
All kidding aside, portable stages can make a good addition to a rental contract. While some are extremely large, suitable for open-air rock festivals and other big events, others are endearingly small, and are suitable for almost any event. When a prospective bride and groom come calling to rent linens, decorations, and plates, it’s the perfect opportunity to rent a stage as well. And when your next customer comes calling to plan the company’s executive retreat, you can take a moment to point out that the boss will need a place to stand and deliver.
Wenger-Versalite
The hallmark of the Versalite system is versatility.
According to Wenger, Versalite was built on the assumption that you have more needs than budget. The company says that with a single set of Versalite decks and interchangeable legs of different lengths, you can create just about any staging setup needed in no time. The concept is simple. Instead of attached legs, Versalite decks have leg sockets that hold interchangeable legs that you insert. By using legs of different lengths, a crew of two can turn Versalite into multilevel stages, runways, speaker platforms, seated risers,
According to Wenger, the Versalite system sets up in minutes with a two-person crew.
graduation stages, and just about any other configuration, even wheelchair ramps.
Literally hundreds of different configurations can be created. Versalite decks come in eight standard sizes:
• 3 x 3 ft. (91 x 91 cm) 37 lbs. (16.8 kg)
• 3 x 6 ft. (91 x 183 cm) 65 lbs. (29 kg)
• 3 x 8 ft. (91 x 244 cm) 87 lbs. (39 kg)
• 3 ft. (91 cm) 1/4 round 40 lbs. (18 kg)
• 4 x 4 ft. (122 x 122 cm) 59 lbs. (27 kg)
• 4 x 6 ft. (122 x 183 cm) 85 lbs. (38.5 kg)
• 4 x 8 ft. (122 x 244 cm) 107 lbs. (48.5 kg)
• 4 ft. (122 cm) 1/4 round 53 lbs. (24 kg)
Versalite flooring features a variety of surface options. According to Wenger, the deck surface is tough and longwearing, and the Standard and Heavy Duty Surface options provide excellent traction, even when wet.
Versalite not only offers your clients numerous staging options, it can also be configured into rectangular riser setups for audience seating, which can be enhanced with side and front closure panels for a finished look. For more information on Versalite, please visit www.wengercorp.com.
OutFront Portable Solutions
Sometimes a large stage area that can withstand the rigours of outdoor events is what is needed. For those situations, one option is OutFront Portable Solutions trailer stages. OutFront Portable Solutions is a division of All Cover Portable Systems. All OutFront Portable Solutions trailer stages are designed according to customer specifications. The stages can be built from new or existing trailers or shipping containers. One advantage is that almost any site can be given an attractive, enclosed acoustic area that offers visual, sound and lighting control, along with weather protection and security.
The stages can be transported just about anywhere.
RENTAL EVENT GEAR
According to the company, the set-up time is about one hour for two people. The typical stage is about 16 by 36 feet, and includes private change rooms on each wing. Also included is an 8 by 8 foot observation deck. Basic lighting is provided, and lighting towers are also available. The stage comes sound system ready with 100-amp service. For more information, please visit www.mobilestage.ca.
SICO - 1800 Single/Dual Height Stage
SICO offers numerous staging options, including the SICO 1800 series stage system mobile folding stage. The dual-height model features built-in height adjustability. The single-height 1800 model is available in 8” increments from 8” to 32”. The dual-height 1800 model has a variety of height combinations
with 16”/24”, 24”/32”, and 32”/40” choices. Dual-height models are available in 4’x8’ and 6’x8’ deck sizes. 3’x8’ decks are single height only. Each section of the SICO 1800 Mobile Folding Stage rolls freely on its own four built-in wheels to wherever your customers need it.
Each section of the 1800 Mobile Folding Stage is designed to be handled by one person. Since each stage unit is selfcontained, there is no need for bulky deck or frame storage trucks. According to the company, this unique feature not only saves time and money, but also valuable storage space.
The larger 6’x8’ stage units yield more square footage than traditional 4’x8’ sized decks. According to the company, fewer pieces to move and store makes this an attractive option for rental customers. All 1800 series mobile folding stages come with a three-year warranty and a lifetime warranty on welds. For more information, please visit www.sicoinc.com. n
The 1800 from SICO can be handled and set up by just one person.
State of the industry
By M. Elizabeth Mooney
Tent rentals higher than expected in 2009
To find out what’s been happening in the industry, we reached out to three different tent manufacturers who also do rentals – Fiesta Tents, Impact Canopies and Warner Shelter Systems.
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The big question was how did they fare last year in light of the recession? We were pleasantly surprised by the answer – things were just fine. Sam Downing at Impact Canopies Canada said last year performed the way they expected it to, Alexandre Renaud at Fiesta Tents told me things were actually better than expected, and Chad Struthers at Warner Shelter Systems said last year was one of the best years they’ve ever had.
Impact Canopies deals mostly with annual events, Downing says that is probably why they were not hit as hard as other businesses. Warner Shelter has the Calgary Stampede, which certainly helped them last year, and, in fact, Struthers says he is already booking equipment for the July event.
Although annual events provide reliability they also hold big influence. Last year, one of Fiesta’s key annual events –the Montreal Grand Prix – was cancelled due to a dispute between international and Canadian F1 officials. The hit was a big one. “Usually, not only do we provide tents for the event itself, but also for many parties and restaurants during the event,” says Renaud. Luckily it’s been resolved, and the Grand Prix will be in Montreal again this summer.
Above: Tents remain popular anywhere flexible and temporary shelters are needed. Filling this role at Ontario Place are some shelters from Impact Canopies Canada.
TENT EVENTS
Last year may have gone better than expected, but none of the companies we spoke to felt the recession was truly over. Struthers told us he just got back from the True Value Rental Market trade show, and said, “Things were down across the board –exhibitors, booth sizes, orders, and attendance.” His prediction is that “Canada is doing better than the States, but it will likely be Spring 2011 before things are back to normal.”
Expectations aren’t any rosier from Fiesta Tents. Renaud expects that revenues will be flat in 2010, but thinks “there will be less panic. People will be more comfortable. Instead of the knee-jerk ‘don’t spend at all’ reaction, they will simply spend less than they did before the recession, instead of not at all.”
A note of optimism comes from Downing at Impact Canopies. He
Tents remain a popular item for weddings, as shown in these two examples from Fiesta Tents (above and on page 24).
TENT EVENTS
offers some positive thinking for the year ahead: “During these times people are less likely to take big trips. More people are spending money entertaining at home instead of going on holiday, which means more private home-based tent rentals.” It’s not surprising, since we’ve been hearing a lot about “staycations” in the past year. According to Downing, “Local festivals and home-based events are doing quite well.”
Since companies have been in wait-and-see mode, there weren’t a lot of innovations last year, but there were some changes. Downing noted innovation in pop-up tents: “the waterproofing and fire retardant is improved. This means the fabric is much lighter weight than previously.” And Struthers
Sometimes something larger is needed, as shown here when Fiesta Tents supplied a Solar System Clear Span tent for Tennis Canada’s Rogers Masters Cup in Montreal.
said, “The big changes seem to be in colours.” In the past, the focus has been on white tents, but people have started asking for coloured fabric or clear tents. Mostly though, the focus has been on maintaining current clients, with companies operating in wait-and-see mode.
In the future, Renaud expects to see more engineered products, integrating frame and fabric, being developed. “It used to be that people would just throw together a tent with some poles and material, people want more now.” It’s not just the general improvements – waterproofing, fire retardant, or improved tension offered by kedered channels – it’s also about meeting safety and government standards.
Downing expects different shapes and sizes in popup and rapid installation structures. “More people will be looking to rent self-installation (tents) in the coming years, especially in larger sizes like 20x20 or 20x30.”
When we asked about longer-term expectations, Renaud said, “If I knew that, I’d be a millionaire,” and Struthers chuckled, and said, “My crystal ball’s cloudy.”
So, this year we can expect a conservative approach in tent rentals similar to the year before. Investing in equipment to draw new clients may wait for a while, but at least, in the meantime, things are holding pretty steady. n
TRADE SHOWS CRA B.C. starts trade with a bang
By Mike Davey
The Canadian Rental Association has officially kicked off its trade show season with the successful completion of the first trade show of 2010. The CRA B.C. Trade Show drew together attendees from all corners of British Columbia, with exhibitors coming from as far away as Texas.
“We had a great turnout this year,” said Mandy Wellnitz, executive director of the CRA. “The show has really grown over the last few years, thanks to the efforts of our rental members, our supplier members and our sponsors.”
The CRA B.C. Trade Show took place Jan. 15-16, 2010, at the Cloverdale Rodeo and Exhibition in Surrey. The official association hotel was the Coast Hotel & Convention Centre in Langley.
Taking in the sites on the show floor is one of the primary benefits of any trade show, but it’s hardly the only one. The chance to reconnect with other rental professionals is vital. The CRA B.C. show provided plenty of opportunity for networking.
One of the best opportunities to meet and greet fellow rental pros was at the official CRA banquet on Jan. 16. The banquet provided a casual and relaxed atmosphere in which participants could discuss the highlights of the last two days.
Comedian Herb Dixon provided afterdinner entertainment. Dixon’s act went over well with the crowd, especially his ability to produce startlingly realistic sound effects to illustrate his jokes.
Sometimes there’s more to see at a booth than just the latest equipment. Steve McDonald of Genie Industries entertained the crowd at his booth with card tricks and other feats of sleight of hand.
After-dinner events also included a cheque presentation on behalf of the British Columbia chapter of the CRA. A donation in the amount of $1,124 was made to the Dorothy Wellnitz Scholarship Fund.
Saturday night was also an opportunity to acknowledge some of those who had gone above and beyond in the last year. Rentquip Canada took home Supplier of the Year, with Shawn Parks and Mike Faulkner accepting the award. The Rental Store of the Year award went to A&B Tool Rental. The award was accepted by Aldo Chies.
The recipient for B.C. Regional Person of the Year was
show season
Sponsors
The CRA would like to thank all the sponsors that helped to make the CRA B.C. show a success in 2010:
Platinum Sponsor – $1,000 plus
CRA B.C. Local Chapter
Gold Sponsor – $750
HED Insurance and Risk Services
Silver Sponsors – $500
The Cat Rental Store
Mancorp Industrial Sales Rental Network
EZE Rent-It Center
Weber Machine
Nor-val Rentals
Rentquip Canada
Rogers Rentals, Tools Tents and Events
WesternOne Rentals and Sales
AE Sales/Haulotte/Biljax
Bronze Sponsors – $250
Pedersens Rentals
Wacker Neuson
Magnum Products
Revelstoke Equipment Rentals
Diamond Products
Cardinal Rentals
Hilti
Star Diamond Tools
Terracut Supply
MS Sales
Trinitec Distributors
Point of Rental Systems
chosen by Angie Venekamp, British Columbia director for CRA. Venekamp presented the award to Jim Clipperton of Nor-Val Rentals in Armstrong, B.C. That wasn’t the only award that Clipperton took home that night. CRA executive director Mandy Wellnitz also selected Jim Clipperton as the National Rental Person of the Year. Please visit www.crarental.org/events for more information regarding CRA events in your area. n
Quality Scaffold Products
DEPENDABLE SERVICE
NEW PRODuCTS
Kwik-Covers introduces new colour and print for 2010
SaddleSpan tents from Tentnology
Kwik-Covers has recently added a “Celebration” print and a “Light Blue” colour to their line of elasticized table covers. They now carry 12 solid colours and seven prints. The KwikCover is a lightweight “fitted” vinyl table cover that features elastic edging to hold it in place. The “plastic-withelastic” specialty cover stays tight on tables even in the wind.
Kwik-Covers can be used for covering tables from backyard parties . . . to church festivals . . . to tables for children’s arts and craft projects. They even fit standard size picnic tables. According to the company, with Kwik-Covers, there’s no longer a need for time-consuming rolls of plastic which require the use of scissors, staples, tape or tacks. It’s literally “a snap” to cover tables with the Kwik-Cover. All Kwik-Cover products are made strong enough to clean and reuse or can be disposed of, making cleanup a breeze . . .it’s up to you.
For more information about Kwik-Covers or a free sample, call toll free 1-866-586-9620 or online at www.kwikcovers.com.
The SaddleSpan series from Tentnology features a certified welded truss in aluminum aircraft alloy and titanium alloy tenons for high strength and long life. The fabric is secured to the frame with Tentnology’s snap-on “alpine karabiner” system, meaning no lacing is needed. SaddleSpans are free-span and have been designed to provide venues for performance, with sight lines and acoustics in mind.
When the city of Langley, B.C. needed a band shell for Douglas Park Spirit Square, they turned to Tentnology. The end product was a custom S5000 High Aspect - Espiritus fabric structure stage cover engineered for 55 lbs per sq. ft. snow load and 90 mph design wind load. This stage cover may be disassembled and moved to other locations and expanded with joiners and add on systems. The Espritus not only stands as a large event tent, but also as a civic Langley landmark.
Please visit www.tentnology.com for more information.
New foldable grills from Cinders Slimfold
Cinders Slimfold has introduced a new range of stainless steel, outdoor gas grills for the professional catering trade. According to the company, they have been the grills of choice for major rental companies in Europe for more than 20 years. The line boasts ease of transport, upright storage and low maintenance, and a unique self-cleaning feature.
The grills are hand-made in England from Swedish steel, with tamper-proof and fail-safe German controls for maximum durability. They are fully certified to the latest U.S./Canadian harmonized standards.
A range of optional, custom accessories increase the versatility of this unique presentation piece. Cinders Slimfold is represented in Canada by Megcour Foodservice. They can be reached at 1-416-727-5667. n
The new grills from Cinders Slimfold have been designed with portability in mind.
LITERATURE REVIEW
NEW RENTAL CATALOG
For a copy of this brochure call toll-free 1-877-273-7246 or visit our website www.drainbrain.com/rental
A new catalog of drain cleaning tools designed for the rental industry is available from General Pipe Cleaners. The catalog illustrates both rental tough power drain cleaners and professional drain cleaning equipment with automatic feeds to clear clogged drains from 1-1/4” to 10” in diameter. General manufacturers of a full line of drain cleaning equipment, high pressure water jets, video pipe inspection/ location equipment, and pipe thawing machines.
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AD INDEX
CANADIAN RENTAL ASSOCIATION
President’s message
By Andrew Paquette, CRA president
To those of you who belong to the Canadian Rental Association (CRA), I would like to thank you for electing me as your president. To everyone taking time out of their busy day to read this message as well as the articles and advertisements, thank you for your support of this vibrant industry.
Wow, it’s been an interesting year, that 2009. We are now all ready to get busy, and we will be. This is not only because we will see better revenue, but additionally because we have adjusted our staffing levels. Maybe this is because we cut too quickly, and now, as things turn around, we are finding ourselves behind the counter helping out fairly often.
These are interesting times and it’s a lot more fun being on the other side of a downturn. Business will get stronger as the year progresses, our purchasing dollar is strong, our rental stores are cleaned up, and the equipment is “Ready to Rent.”
Talking to other rental professionals, business has been mostly “just good.” Driven by government renovation subsidies, local initiatives and backed by our years of experience and the size of our client base, we end up always “someone doing something.”
Importantly, most recent economic indicators are that Canada will continue to be better than “just OK.” Well, at least better than most other areas of the world, and much better than some of our friends in the United States.
Global Insights is providing our industry with strong data, indicating a stronger overall market in Canada. Even numbers in 2009 seem to be over 2008 stats. For many of us, that was said to be the new up! The market is changing and most operators are having to change with it. This includes better planning of labour needs, and spending more time on training.
This is a time to watch for opportunities. Stay informed, keep reading, consider
Message du président
Par Andrew Paquette, président de la CRA
Pour ceux d’entre vous qui font parti de la CRA, je vous remercie de m’avoir élu à titre de président. À chacun de vous qui prenez le temps de votre journée pour lire ce message ainsi que les articles et les annonces, je vous dis merci pour votre soutien envers cette industrie si dynamique. Wow, quelle année intéressante que celle de 2009! Nous sommes maintenant tous prêts à nous affairer. Nous serons occupés non seulement parce que nous verrons de meilleurs revenus en affaire, mais aussi parce que nous devrons reconstruire notre personnel, car maintenant que l’économie reprend de l’élan, nous nous rendons compte qu’il est possible que nous ayons réduit trop rapidement notre niveau d’employés et à cause de cela nous nous trouvons peutêtre trop souvent derrière le comptoir. Ce sont des moments intéressants et il faut
avouer que c’est beaucoup plus amusant d’être de l’autre côté d’une récession. Les affaires seront plus fortes au fur et à mesure que l’année avancera. Notre dollar est fort, nos centres de location sont propres, le matériel est «prêt à louer». Si vous parlez aux autres professionnels en location, vous verrez que les affaires ont été pour la plupart «satisfaisantes». Poussés par des subventions de rénovation du gouvernement, des initiatives locales, nos années d’expérience ainsi que la taille de notre clientèle, nous nous retrouvons toujours avec «quelqu’un qui fait quelque chose». À noter aussi que les plus récents indicateurs économiques prédisent que le Canada continuera d’être mieux que «satisfaisant»; disons qu’il sera plutôt même mieux que la plupart des autres régions du monde et beaucoup mieux encore que certains de nos amis aux
Andrew Paquette is the new president of the CRA. As you can see, he is adept at multitasking. / Andrew Paquette est le nouveau président de la CRA. Comme vous pouvez le constater, il a le don pour s’occuper de plusieurs choses à la fois.
joining the CRA, and, above all, let me know how you’re doing. n
Andrew Paquette, CERP, is the president of Bravo Rentals in Montreal. He will serve as CRA President for 2010 and can be reached at 514-685-8000 or via e-mail to andrew@ bravoparty.com.
États-Unis. Global Insights fournit à notre industrie des données solides indiquant un raffermissement du marché au Canada. Même les chiffres d’affaire en 2009 par rapport aux statistiques de 2008 ont été pour beaucoup d’entre nous la preuve de ce raffermissement! Le marché est en évolution et la plupart des professionnels en location se voient poussés à changer pour le meilleur leur planification de la main d’œuvre, et doivent passer du temps sur la formation. C’est le temps de rester à l’affût des opportunités. Informez-vous, continuez à lire et pensez à devenir membre de la CRA. Donnez-moi de vos nouvelles. n
Andrew Paquette, CERP est le président de Locations Bravo à Montréal. Il est président de la CRA pour 2010 et peut être rejoint au 514-685-8000; andrew@bravoparty.com.
Rental customers aren’t known for being kind to your equipment. In today’s market, you need every advantage to keep your excavator looking its best. The new E35 with zero tail swing is priced about the same as a conventional-swing excavator. For about the same price, you can have superior protection from dents, scratches and damage – not to mention a higher level of digging performance from a lighter, M-Series machine. Go to www.bobcat.com/assets2 or see your dealer to find out how the new M-Series machines can M-Power your customers to do more.
