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Neither rain nor sleet...
Canada Post doesn’t deliver any more. That doesn’t mean you should stop.
Right smack in the middle of Christmas card season, Canada Post signalled the end of an era in Canadian communication by saying it will phase out home mail delivery in urban areas. Those two-thirds of us who have been getting our mail at a community box for years won’t notice anything, but it is the symbolism of the move that matters. Physical mail has taken another step back from the dominant place it used to have in everyone’s lives. You need only watch “Downton Abbey,” with Lord Grantham scanning his mail every morning over breakfast, to see how far things have moved on over a century.
Canada Post may no longer be bringing letters right to people’s doorsteps, but that doesn’t mean you should stop taking advantage of the intimate, attention-grabbing powers of a physical message delivered right to your customers’ homes. Study after study has shown that nothing beats direct mail for generating response. In most urban centres, there is at least one company that will deliver flyers and other material door to door. Why not take advantage of the service.
Now that people’s home mailboxes will be uncluttered by Canada Post deliveries, you have a chance to drop your tailored message right in their laps and be the only item they look at that day.
Hearkening back to my brief stint in advertising, I’ll pass
The Canadian Rental Mart online
You can find all the information you need about Canada’s national rental trade show at canadianrentalmart.com. Online registration and hotel booking is just a click away. Video previews from exhibitors will help you plan your visit. Follow @TheRentalMart on Twitter for up-to-the-minute updates on show news. And join the conversation on Facebook at facebook.com/CanadianRentalMart.
Top stories from 2013
Take a look back at the big events in the Canadian rental industry from the past year. Did we miss anything? Chime in at facebook.com/ CanadianRentalService.
by Patrick Flannery
along some tips I learned on creating effective direct mail advertising.
1. Have an offer. Some advertising is about raising awareness or branding your company. Not direct mail. Direct mail is about response. To get response, you need to tell people you are going to give them something special and give them a limited time to get it. Do not bother sending people direct mail telling them how generally wonderful you or your products are. They will resent the unsolicited intrusion into their space and flip your card into the garbage before they even read your address. In other advertising, the customer comes to you by opening the newspaper or turning on the TV. Direct mail is the equivalent of knocking on their doors. You need to make it clear, fast, why they should give you the time of day.
2. Vary up the copy. Many people think direct mail pieces have to be short. Actually, they don’t. Longer letters are often read more thoroughly because the length tells people there is some substance there that they need to absorb. However, big monotonous blocks of copy are also intimidating. The key is to break the copy into chunks with bold print, italics, headings, bullet points, all-caps, highlighting, underlining, pull quotes and other typographic tricks. If you live in one of the areas dominated by Rogers, check out their letters as good examples of effective direct-mail copy.
3. Dirty tricks are OK. Your objective is to make people look at your message. If you have to disguise it as something else to do that, go for it. Don’t worry – your conscience will recover. Think of the Publisher’s Clearing House mailers telling you “You may have already won!!” Or the official-looking envelopes from banks saying just “Important financial information.” You may laugh, but they get opened.
I’d be remiss if I didn’t take advantage of this, my last chance before the 2014 Canadian Rental Mart, to urge you to attend. As you will see starting on page 26, the show is bigger and better than ever, with exclusive buying and networking opportunities you just cannot find anywhere else. Come out to the Rental Mart – I promise we will make it worth the trip. CRS
INDUSTRY NEWS
Cana D ian r ental a sso C iation hires ne W managing D ire C tor
The Canadian Rental Association has introduced Nathalie McGregor as its new managing director. With many years of sales and management under her belt, McGregor brings enthusiasm and an accomplished resume to the position.
Previously working for Medline Canada, McGregor quickly rose through the ranks, beginning as a sales representative before moving up to the sales manager position for the province of Quebec. Shortly after, she became sales manager of the Textiles Division, encompassing all of Quebec and Ontario.
Having built strong relationships with not-for-profit group purchasing organizations and laundries, McGregor was responsible for dealing with both upper and lower management in a bilingual setting while also networking through trade shows and conferences on behalf of Medline. “Nathalie’s proven track record delivering results while multi-tasking and demonstrating strong leadership skills will be an excellent addition to the Canadian Rental Association,” said Jeff Campbell, CRA president. “We are really excited about this announcement and what 2014 will bring.”
BasTien joins waCkeR
Wacker Neuson has announced Richard Bastien has joined the company as district manager for Quebec and Atlantic Canada. He joins Wacker Neuson after a successful sales period with German-based Weber where he was sales manager for eastern Canada.
“We are very happy Richard decided to join Wacker Neuson, where he will be able to utilize his rental industry experience to promote sales of Wacker Neuson’s full range of products,” said David Jewell, general manager.
Western expansion for Doosan
Doosan has expanded its dealer network with the addition of two LiftBoss Materials Handling Group locations as authorized sales, service, parts and rental providers of Doosan equipment. The dealerships are located at 7912 Yellowhead Trail, Edmonton and 5308 – 4 St. SE, Calgary. In 2006, the partners behind LiftBoss opened the company’s first location in Edmonton to better serve the surrounding area’s specific forklift needs — emphasizing the importance of timely forklift repairs, quotes and deliveries. Since then, LiftBoss has grown from a four-man operation in a rented bay to a thriving business venture with full-service dealerships in Edmonton and Calgary and nearly 50 employees.
“Through due diligence, we found the Doosan product line to be second to none,” said Andre Gagnon, dealer principal at LiftBoss. “From effective training initiatives to extensive product knowledge, the equipment manufacturer provides its dealers with an unparalleled level of support.”
The Edmonton and Calgary LiftBoss locations will distribute Doosan heavy excavators, wheel loaders and articulated dump trucks throughout central and southern Alberta.
Con X now CaRRying Val 6 heaTeRs
Shizuoka Seiki Company of Japan, manufacturer of the Val 6 Infra Red heater, has announced that Con X Equipment Canada has been appointed exclusive distributor of its products for the province of Quebec. Con X is a supplier of pumps, compressors and tools, post drivers, hydraulic augers, tillers and more... to the rental industry. Tino Russo, president of Con X, says he welcomes the addition of the Val 6 products and looks forward to serving existing customers as well as introducing the Val 6 to new customers with this unique, quality built product. Val 6 offers several models from 51,000 BTU to 118,000 BTU with up to 20 hours’ running time before refuelling for the rental and construction industry.
allMand ManufaCTuRes
75,000Th lighT ToweR
Allmand recently manufactured its 75,000th light tower. The light tower, which went to Wagner Rents – The CAT Rental Store in Denver, CO, was a Mine Spec II light tower. A special gold serial number plate was made for the light tower by a local jeweler and was presented to Wagner Rents at the Allmand vendor, customer, and employee golf tournament.
The Mine Spec II light tower features include six 1250 watt SHO-HD metal halide light fixtures, a fire extinguisher, wheel chocks, a low fuel warning light, and a secondary fixture retention system to provide additional safety on the work site. Other features include a two-stage air filter, exhaust shield and muffler wrap, as well as fan and belt guards.
INDUSTRY NEWS
BaRTell inVesTs in suRfaCe PRePaRaTion
Bartell Morrison Inc. has announced it has purchased Innovatech Products and Equipment Company. Innovatech is one of the largest suppliers of surface removal equipment in the world. The company has a full range of floor removal equipment, a complete line of grinding and polishing equipment, and associated tooling. Innovatech has been designing, developing and manufacturing surface preparation equipment for over 20 years.
John Locke, president of Bartell Morrison, said, “The Innovatech acquisition significantly complements Bartell’s recent acquisition of the SPE Group of companies. The surface removal and preparation product lines will be marketed globally. Innovatech has a reputation of excellence in customer service and product quality. We look forward to building on their existing customer base and increasing activities globally.”
Tony Do, sales manager of Innovatech, commented, “Bartell has been one of our largest customers in recent years and the acquisition by Bartell will greatly benefit both companies as we seek to gain market share in North America and indeed around the world.”
Richard Stanley, EVP and COO of Bartell Morrison, stated, “The addition of Innovatech significantly enhances Bartell’s global footprint. With manufacturing, assembly and warehouse facilities now positioned in Canada, on the east and west coast of the USA and Europe, we are now positioned to better deliver the high-quality products and service our customers have become accustomed to and Bartell is committed to delivering.”
Bartell began as an innovator and technology leader in the concrete industry and it continues to grow as a manufacturer and distributor of concrete finishing equipment and surface preparation equipment. Bartell’s head office is in Mississauga, Ont., and now has manufacturing, sales and distribution capabilities in Keyport, N.J., Lincoln, U.K., and Everett, Wash.
VolVo RenTs sold To CalifoRnia PRiVaTe equiTy fiRM
As part of its strategic effort to focus on the core business, the Volvo Group has agreed to sell Volvo Rents to the U.S. private equity firm Platinum Equity for approximately US$1.1 billion. At closing, net financial debt in the Volvo Group’s Industrial Operation is expected to be reduced by the same amount. A pre-requisite for completion of the transaction is that Platinum Equity is successful in a debt offering to be made to finance its acquisition. Volvo CE will continue to sell products to Volvo Rents under the new ownership.
“We looked at different alternatives to grow Volvo Rents’ business and concluded that the best alternative is to sell the operation to another owner. Volvo Rents’ business does not have a sufficiently strong connection with the group’s core operation to motivate continued ownership,” says Olof Persson, Volvo Group president and CEO.
The transaction is expected to have a negative impact on operating income in the segment “Group functions, corporate functions and other” within the Industrial Operation in an amount of approx. US$230 million in the fourth quarter of 2013. The transaction is expected to be closed in the first quarter of 2014 and is at that time expected to have a positive impact on the cash flow for the Volvo Group of US$1.1 billion. The sale of Volvo Rents is expected to decrease the net financial debt for the Industrial Operation by US$1.1 billion, corresponding to a reduction of the net financial debt-to-equity ratio for the Industrial Operation as calculated per the third quarter of 2013 by approximately 10 percentage points.
Volvo Rents, formed in 2001, offers rental of a comprehensive range of machines intended for the construction and engineering industry, including Volvo CE products. Volvo Rents has operations in the U.S., Canada and Puerto Rico and has about 2,100 employees. Platinum Equity is a California-based global investment firm with a highly specialized focus on business operations. The firm has significant experience investing in companies that serve the construction, commercial and industrial equipment rental market. All of Volvo Rents’ employees will remain with the company as it is sold. Volvo Rents’ customers will not be affected by the transaction, and Volvo CE will continue to sell products to Volvo Rents under the new ownership. Completion of the transaction is subject to certain conditions, including the approval of relevant authorities.
neW speCialty store for UniteD
United Rentals has announced the further expansion of its specialty branch network with the addition of an Ontario location dedicated to tool management services. The new branch has opened in Cambridge, Ont., serving the southern Ontario and Toronto area. The United Rentals Tools and Industrial Solutions division provides tool management services for short-term and long-term project needs, including maintenance and repair, delivery, computerized tracking and reporting of tool usage. The company offers on-site, secure storage through the rental of a mobile tool room.
Patrick Lowry, vice-president, tools and industrial solutions, said, “The availability of the proper tools in safe working order is one of the most important components of jobsite productivity. We now have 14 dedicated locations supporting the United Rentals branch network in offering tool management as part of our total jobsite solutions for customers.”
INDUSTRY NEWS
aTlas CoPCo aCquiRes TenTeC
Atlas Copco has acquired U.K.-based Tentec, which develops and markets bolt-tightening solutions. The acquisition broadens Atlas Copco’s range of products and services offered to the oil and gas, power generation and mining industries. Tentec is based in West Bromwich, U.K. The company, which was founded in 1988, specializes in hydraulic bolt tensioners. The tools, which are used in the assembly of heavy equipment, are sold globally and the main customer segments are the oil and gas, mining and power generation industries, including wind power.
“The acquisition of Tentec completes our portfolio of hydraulic bolttightening solutions that we are offering to several key industries,” said Mats Rahmström, business area president for Atlas Copco Industrial Technique. “This will help enhance customers’ productivity and assembly process quality.” The acquired business becomes part of the General Tools and Systems division within Industrial Technique.
duBBin To CoVeR CenTRal onTaRio foR VeRMeeR
Monica Dubbin is the new territory manager for Vermeer Canada covering central Ontario. She will call on rental stores from north of Highway 89 over to Highway 141 near Huntsville and west across Simcoe, Grey and Bruce counties. Dubbin has over six years of experience with the Vermeer product line. In her new role she will provide customers with equipment solutions for their everyday rental business needs.
Bartell Morrison Inc. has announced it has purchased Innovatech Products and Equipment Company. Innovatech is one of the largest suppliers of surface removal equipment in the world. The company has a full range of floor removal equipment, a complete line of grinding and polishing equipment, and associated tooling. Innovatech has been designing, developing and manufacturing surface preparation equipment for over 20 years.
John Locke, president of Bartell Morrison, said, “The Innovatech acquisition significantly complements Bartell’s recent acquisition of the SPE Group of companies. The surface removal and preparation product lines will be
marketed globally. Innovatech has a reputation of excellence in customer service and product quality. We look forward to building on their existing customer base and increasing activities globally.”
Tony Do, sales manager of Innovatech, commented, “Bartell has been one of our largest customers in recent years and the acquisition by Bartell will greatly benefit both companies as we seek to gain market share in North America and indeed around the world.”
Richard Stanley, EVP and COO of Bartell Morrison, stated, “The addition of Innovatech significantly enhances Bartell’s global footprint. With manufacturing,
new Ceo aT sany aMeRiCa
assembly and warehouse facilities now positioned in Canada, on the east and west coast of the USA and Europe, we are now positioned to better deliver the high-quality products and service our customers have become accustomed to and Bartell is committed to delivering.” Bartell began as an innovator and technology leader in the concrete industry and it continues to grow as a manufacturer and distributor of concrete finishing equipment and surface preparation equipment. Bartell’s head office is in Mississauga, Ont., and now has manufacturing, sales and distribution capabilities in Keyport, N.J., Lincoln, U.K., and Everett, Wash.
Mike Rhoda, a construction and industrial equipment executive with extensive international experience in marketing, operations, product development and sales, has been named chief executive officer of Sany America Inc. He replaces Tim Frank, who resigned as chairman in October. As CEO, Rhoda has overall responsibility for manufacturing, sales, marketing and support for all Sany equipment products in the United States, Canada, Mexico and Central America.
“Mike Rhoda has more than two decades of directly relevant experience in the off-highway equipment sector, including work in Asia and emerging markets,” said Liang Wengen, chairman of the board of Sany Group, based in Beijing, China. “Mike’s strategic expertise and record of accomplishment will serve Sany well as we continue to grow our presence and further establish our brand as a market leader in North and Central America.”
“I am honoured that the board has selected me to lead Sany America and the dedicated and talented group of employees who work here,” Rhoda said. “We will build on the company’s recent successes, which include a significant expansion of our dealer network, as well as growing sales and profit in this important market. Sany is the fifth-largest manufacturer of construction equipment in the world and has a great reputation in China for product support and service. We intend to work hard to ensure that every Sany customer here can count on excellent support as well.”
Prior to being named CEO, Rhoda was chief technology officer with Doosan Infracore Construction Equipment. He also served at Volvo Construction Equipment as vice-president of product development, and then president and CEO of the excavator business line. Rhoda previously served in various senior management positions at Ingersoll Rand. Rhoda holds a master’s degree in mechanical engineering from Purdue University.
by Marc Mandin
He R e C ome tH e SH owS
It is time again for some fun and networking with your rental colleagues.
As the new kid on the block, I would like to start out by thanking all members of the Canadian Rental Association for their support in the past and encouragement to take on this new challenge. I look forward to working with each and every one of you to build upon the strength and reach of the organization my predecessors have created. We have a vibrant organization powered by countless volunteers coast to coast and your support for each one of these volunteers is required and very much appreciated by them. They want and need your input. I am confident you would prefer to share with them what you would like from your organization rather than allowing them to guess on your behalf. So keep an eye out for those ears out there and fill them with ideas of ways we can make your business even stronger in 2014. We have some incredible people involved who are very engaged and working to keep your association strong. With your help they will be that much more productive on your behalf, so take a few minutes and contact someone you know within the CRA local or national organizations this month.
As many of you are aware, the national CRA board of directors’ search committee is still trying to find the right candidate to step into the managing director’s role and help lead the CRA’s activities going forward. If all goes well that person will be in place by the time you read this.
Trade show season is almost upon us, so Pascale and Gabi have been working diligently at head office in Winnipeg seeing to all the details to ensure the events play out smoothly.
Starting with the B.C. Regional Trade Show Jan. 10 at the Cloverdale Rodeo and Exhibition Show Barn in Surrey, we have another busy season planned. Our Atlantic Region members are putting the final touches on their Feb. 28 show, as are the Prairie members on their March 14 show. Ontario members have marked the 18th of March on their calendars so they can check out Canadian Rental Mart. Last show of the spring season is the Quebexpo still slated for March 25 at this point. In Quebec we are hoping to have the final answer on the labour dispute at our normal venue any day now. We appreciate the patience of our very supportive associate members on this matter and are fully aware that the delays on getting firm answers are impacting your planning of your very busy spring schedules. This is why we are trying our best to hold steady on the venue for 2014. Alternate plans are in play should things at this venue go south.
Speaking of south, I would be remiss if I did not remind you of our AGM coming up in February. While you are attending the ARA Show in Orlando, Fla., in February I am sure you are looking forward to attending the CRA’s Annual General Meeting at 4 p.m., Monday, Feb. 10, at the Orange County Convention Centre. It is always an exciting time for all – OK only for me perhaps as that is when I officially take over the reins from Jeff Campbell and really learn what I signed up for! Many thanks go to Jeff for his Herculean efforts these past several months to help keep our office running in the absence of an executive director.
While at the ARA show, be sure to pop in for the Canadian Hospitality Event on Sunday, Feb. 9, from 7 to10 p.m. at the Sea World Crystal Ballroom at the Renaissance Orlando Hotel. Thanks to our many sponsors, this event promises to be another great opportunity to swap rental stories with suppliers and many of our American cohorts who like to enjoy some Canadian hospitality. See you in Orlando! For more details on the show in your region or any CRA related topics, I encourage you to visit our website at www.crarental.org and read future issues of Canadian Rental Service! CRS
Marc Mandin is c OO of 4-Way Equipment rentals in Edmonton and national president for the canadian rental association.
It was Flaman’s father, Frank, who saw the benefits of getting into rentals.
“He has always believed in rentals and thought there was a bigger need for it. And we had some good success at our own stores so we wanted to duplicate that,” says Flaman.
Like much of the rental industry, Saskatchewan’s Flaman Rentals has found the value in specialization, specifically looking at the opportunities provided by the market of small-town agricultural equipment rentals. And it has spread.
“We have nine corporate stores in Alberta, Saskatchewan and Manitoba, and we have about 100 rental dealers across Manitoba, Saskatchewan, Alberta, B.C. and Montana,” says rental division manager Wayne Beckett. “A lot of these tools and agriculture products are somewhat specialized. So they tend to lend themselves better to a rental application than an ownership.”
Amongst their offerings are things such as vertical tillage.
“It’s a tool that gets rid of stubble or trash, after harvest,” says Beckett. “And it prepares the seedbed for earlier planting in the spring. So it’s kind of a new tool to the area and it’s caught on quite well.”
Beckett’s position over the last three years has been to, in a word, standardize Flaman’s rental offerings and just the basic way it handles its rental business.
Because we’ve never really had somebody in charge of all of our rental divisions…I guess I’m trying to get everybody following the same policy and procedures,” says Beckett. “So if you go
into this Flaman store, or the one in Saskatoon, you’ll get treated the same way and the procedures as far as the renting and the contracts and whatnot are all the same. So you really shouldn’t be able to tell one store from the other as far as that goes. We have different inventory but essentially the contracts are the same and customer service hopefully is the same, the quality of the equipment is the same. That’s one thing I’m focusing on, trying to get everybody to play the same game, and I think customer service was always a big deal in my world. And it’s a big deal in Flaman’s world of course, but we just didn’t all do things the same because we weren’t monitored by, you know, one particular person that could set any common practices.”
According to Beckett, there’s little difference between Flaman rental dealers and the company’s corporate stores.
“They are fairly similar in that every corporate store rents short-line ag equipment and trailers. But retailing these items is really the corporate store’s bread and butter. Every store also does a certain amount of equipment renting, primarily trailers and short-line ag equipment. The exception to that would be our Moosomin and Yorkton stores. And I should mention Swan River in there as well. These three stores are full line construction equipment rental stores as opposed to the rest that are mostly trailers and ag equipment.”
Beckett describes how someone becomes a Flaman rental dealer.
“The popular scenario is (with) the bulk fuel dealerships here in the Prairies,” he says. “So they have the yard space,
DOES YOUR NEXT ATTACHMENT
the customer base being ag-based, and so they take on our equipment lines so they have our signs out front that they are now a Flaman rental dealer and they rent out our ag equipment that we supply.”
“Some of them stick just to that side of it. Some of our dealers, because of the markets that are available to them, have expanded into some construction equipment as well but it is still all run under the Flaman name. We supply the signage and we do some marketing for them. And then we do some training and a lot of support.”
The company deals in certain brands for some of its go-to products.
“So Wishek disks are a popular one. With trailers, a popular brand is Trailteck and Aluma is another popular brand. Other brands that they deal in is Wheatheart, Schultey, Rightway, and, construction-wise, we’re a pretty big Skyjack and Genie dealer,” says Beckett.
The safe operation of the products they rent out is also a concern. Beckett, turns out, has a safety background.
“I opened that can of worms and, boy, I didn’t know how big that can was when I opened it,” says Beckett. “I approached Don and we talked about it. He’s really adamant about a safety program as well. So, it’s nice to have upper management on board. It’s something again that I’m trying to co-ordinate with all our stores and set a policy and, you know, get everybody playing by it. We’ve got a very good track record. But you know, we want to keep it that way. We spend a lot of time and energy, recently for
sure, to get our equipment safety standards up and make sure the safety shields are all in place and all our staff are well aware of the safety rules and the policies that go with it.”
That includes encouraging safety consciousness in customers.
“We force it pretty hard that we get our guys to show them how to run it safely. We make a concentrated effort to show everybody how to run the equipment safely, as opposed to just saying here’s the equipment, there’s the door.”
In terms of where the future might take Flaman Rentals, Beckett says that while the spike in activity generated by the potash industry over the past several years looks to be levelling off, there is some potential activity coming in the form of as-yet-unbuilt pipelines.
Says Beckett, “Out here, the pipelines go right past town so it’s like having the oilfield in our backyard.”
As for any specific future plans, says Beckett, “it’s always a work in progress. Of course, expanding to new dealers; we’d like to get our new dealers down to our annual dealer meetings and let them meet the rest of the guys and learn pretty quickly what is good and bad about the rental businesses.”
Needless to say, with former CRA national president Wayne Beckett at the helm, Flaman Rentals is an active and appreciative CRA member.
“Kudos to the CRA,” Beckett says. “I fall back on my affiliation with it an awful lot. Either the contacts or the information, you know, from the various trade shows and the people, I really do fall back on that quite a bit.” CRS
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2014 Ca N adia N tR u C k k i N g
C H alle N
ge
Five
automotive
journalists put the 2014 Big Three pickup models through their paces.
This is the seventh year that the Canadian Truck King Challenge has pitted the most popular pickups in the country against each other. However, how we do it each September is no different from what you do every day of the year – and that’s the point. So, the rain, mud and cold are a vital part of testing.
by hOWard J. ElME r
The ram had a nice, solid feel pulling load and kept the trailer level at all times. important stuff when delivering rental equipment.
As in years past, we tested at my IronWood site in the Kawartha Lakes region of Ontario. We use a public 19-kilometre test loop that consists of a hilly gravel road, broken, twisting asphalt and a smooth highway section. We take trucks out in groups of five and drive them round and round, switching drivers on each circuit till all five judges have driven all five vehicles. The trucks are always used in
the same condition: all empty, all towing or all with payload. Back-to-back testing is the best way to compare vehicles.
It took us about 2 ½ hours to do a complete back-to-back test, then we headed to the yard for the next five. We do this over and over for 10 hours a day for two days, making notes and scoring along the way. And while 19 kilometres doesn’t sound like much, by the time we were
Truck King 2014
finished we had collectively driven over 4,000 kilometres. So, what happened? Well, 2014 is going to be a big year for Ram. The work the folks at Dodge have been doing for at least the past five years is all coming together now and it showed up in the scoring. Their technology, design work and the will to take chances crystallized in one unique pickup truck.
The overall points winner of the Canadian Truck King Challenge is the 2014 Ram 1500 powered by the 3.0L EcoDiesel with eight-speed transmission. This is a revolutionary setup – one that we feel is going to copied very quickly – but past this, it deserves credit right now. It takes guts to be the first and this small diesel from Ram works very, very well. Price-wise the diesel will be a $4,500 option. However, it will be available on every trim level except the absolute base. At a lower price point (in our under $45,000 category)
Ram did it again with the 2014 Ram 1500 powered by the 3.6L Pentastar V6 with the eight-speed transmission. This powertrain speaks to the other holy grail of truck ownership: power and capability with decent fuel economy. There was a time when this was simply impossible, remember? Not anymore. In large part, this is due to the eight-speed gearbox, again, a revolutionary step forward. For that matter all the Rams – 3L diesel, 3.6L V6 and the 5.7L Hemi – all came to IronWood with eight-speed transmissions. This gearbox worked well in all configurations during every test.
The three Detroit-sourced HD trucks were tested outside London, Ont. Because HD owners tow a lot, that’s what we do too. Each truck was outfitted by the manufacturer with a fifthwheel hitch and we partnered with Can-AM RV centre towing 14,000-pound
The Hy-Brid Lifts family offers lighter-weight machines, lower floor loading pressure, higher lifting capacities, and better maneuverability than any other in the low-access market. Plus, they’re some of the best in value in the market for 2014, with newly developed technologies offering you greater utilization rates and providing you the lowest cost of ownership in the market.
route. The next day we stripped the fifth wheels out and loaded up 3,000 pounds of IKO shingles and set off on a 200-kilometre route. Once again the judges switched up back-to-back during the driving.
In this HD category it was the 2500-series Ram equipped with the 6.7L Cummins diesel that won out – though just. Last year saw the Silverado HD in first place; however, for 2014 it still suffers from the dated interior, poor video screens and older software of last year. Mind you, we have already seen the 2015 Chevrolet and that’s all been fixed, but for now, we can only grade what we get. Ram was in a similar boat last year but for 2014 Ram’s chassis was upgraded and strengthened, while the engine was also tuned up and converted to use the DEF fluid for cleaner combustion and better mileage (though still not the best). In the end, it was enough to score a true hat trick for Ram in 2014.
One high-tech addition this year was the installation of data readers in each truck. We contracted a third-party company (recommended by Natural Resources Canada) called MyCarma to have a technician on site both days to record and interpret the fuel economy data from readers they installed in each truck. We made a point of recording each truck in each condition: empty, loaded, and towing. The resulting figures are as real-world as it gets. During each stage of testing trucks were hot-swapped by the judges (never shut off) as they traded vehicles. They idled between loops and recorded the fuel used as they tested acceleration, braking and handling. No Dyno testing here – these numbers
are real and dirty, just like those that everyday owners might achieve.
TESTING NoTES AND oVERALL S u MMARy
Payload this year was 1,000 pounds of patio stones on pallets. Trailers were twin-axle dumps and car carriers. Most trailers weighed in at 6,000 pounds, though one was 6,100 pounds and one 6,900 pounds. The weights varied because the trucks sent to us all had different limits, so we tried to give heavier trailers to trucks that claimed higher towing limits. Also, the smallest truck, the Toyota Tacoma, hauled 3,500 pounds. All the judges agreed that generally all trucks hauled well, but the torque of the Ram 3.0L diesel with eight-speed automatic stood out. Its air suspension also held the load level and felt firm on the road and kept its attitude with the trailer always level. The Tundra’s, while new this year, and powerful, still suffers from a lack of chassis rigidity, though special mention is deserved for the new 1794 trim package. This has to be one of the most upscale, sumptuous interiors ever put in a pickup.
The Fords generally felt good during all the testing (and at the moment they are the oldest models we tested) but the surprise for most judges was how well the base 3.7L V6 handled the weight in the bed and while towing. Its overall cost and fuel economy were impressive. However, strangely, three of the four Fords we were given for testing had electrical gremlins in their trailer lighting hookups.
The new 2014 GMs are strong, trannies are smooth, but the ride is slightly twitchy under load and several judges had steering complaints. What was nice were the new interiors. Excellent materials and layout and they also had several new innovative features in the truck beds like integrated steps in the bumper and lighting under the box lips. On the fuel side, note how close the results are between the GM 5.3L V8 and the newer 6.2L V8. Way more power and very little extra fuel consumption.
The off-road is the shortest test. It’s done on a half-mile-long course I built myself. It consists of muddy hills, rock-strewn fields, a water-filled trench and an off-camber test that gets the wheels in the air. Three things showed up out in the field this year.
First, with builders looking for more aerodynamic advantages, they keep adding length to the front air dams. These had several trucks scraping repeatedly through the course. Second, the mechanical rear differential locker on the GMs work well and are still unique. Otherwise, the trucks all handled the course, except in the off-camber where the GM’s rear differentials nicely locked up when power went to the lifted wheel. Third, and this is a gripe that’s several years old, the Fords still have the electrical hookups below the bumper where they collect mud, dirt and grime.
As with many tests, much of what you are reading is opinion. However, it is educated opinion offered up by five Canadian automotive journalists with well over 150 years of combined trucking experience. That aside, numbers do tell a tale and it’s worth looking at the overall scores as averaged among the five judges. The first thing that stands out is how close they all are. This means that there really isn’t a bad truck in the bunch. Each has strengths and weaknesses, but as in any competition there must be a winner and a loser, and we feel confident in our choices.
Simply Reliable
By keeping design simple and using proven technology, Skyjack products offer the rental industry’s best life cycle value through low cost of ownership, ease of service and maintenance while retaining high residual values.
Skyjack products feature:
• Standard color coded and hard wired relay based control systems which are easy to trouble shoot and repair using commonly available components
• Common components across model groups making replacing or repairing components easy and cost effective
• Replaceable modular platform railings and repairable fiberglass cowlings.
• No complicated and expensive computers or can-bus systems
• Robust steel construction
For information call 1-800-265-2738 or visit us online at www.skyjack.com
Kargo King Roll-Off Systems, designed and manufactured by Kwik Load Products (a division of Drive Products), are some of the safest systems for loading and unloading at ground level or dock height available today to the rental industry. Kargo King Systems provide the lowest centre of gravity and deck height, resulting in maximum truck stability and performance.
Kwik Load Products was established in 1998 in Kingston, Ontario, when founder Ron Smith introduced the “Kwik Lift,” a unique roll-off truck system designed specifically for the recreational marketplace for the loading and delivery of motorcycles, snowmobiles, ATVs, and other specialty vehicles.
A short time later a local rental company discovered the unique capabilities of the Kwik Lift System and decided to purchase a single unit to implement into its fleet for the delivery of small rental equipment. The distinct advantage of the Kwik Lift System over conventional delivery vehicles was the safety, performance and diversity it provided with the ability to load and unload at ground level.
Other companies in the rental industry began to become increasingly familiarized and embrace this unique delivery system. They asked Kwik Load Products to develop a medium-duty system for the delivery of larger equipment, particularly scissor lifts and low clearance equipment. This led to the design, engineering, testing and patenting of the Kargo King II Roll-Off System, available in 8,000 and 12,000 lb. capacities and three models.
The newly designed Kargo King II System quickly established itself in the marketplace due to its unique design, low centre of gravity, versatility, safety and ease of use. The most distinct design feature of the Kargo King II Roll-Off System is the ability to reduce the need for additional vehicles because of the unique capability to use multiplestyle bodies (flat deck, van body, dump body) on one chassis.
Since the Kargo King II System was introduced in 2000, there have been thousands of systems sold and installed across Canada and the United States, predominantly in the rental industry. Large corporate
customers, as well as independent rental companies continue to add units to their fleets because of the safety features and performance for the delivery of small to large rental equipment. The Kargo King II System can meet many diverse industry needs with the availability of flat decks, lumber decks, van bodies, dump boxes, accessory frames for spreaders, water tanks, generators, and with the ability to incorporate crane systems as well.
Ron and the rest of the dedicated staff at Kwik Load Products have established themselves as the leader in the sales and distribution of the Kargo King II across Canada. In the Kingston, Ottawa and Eastern Ontario region, Kwik Load Products has also become a reputable supplier of truck equipment, servicing industry with hydraulics, snow and ice control equipment, van interiors, cranes, and custom truck bodies.
In May of 2013, Kwik Load Products was acquired by Drive Products, a recognized leader in truck-mounted equipment and systems for the transportation industry across Canada. Drive Products has customer service, warehousing as well as extensive manufacturing, repair and installation shop facilities in all nine locations. The acquisition of Kwik Load Products provides a significant boost in sales and service efforts of the Kargo King II System for current and future customers throughout North America.
“We are extremely excited to announce that Drive Products will now be the exclusive national distributor for Kargo King II System,” says Robert Edmonds, Director of Equipment Sales (Eastern Canada) for Drive Products. “Ron and his team have done a remarkable job developing, marketing and supporting this innovative product, and we hope to now expand our offerings and provide the best sales and support for these systems across Canada.”
From its beginnings over 15 years ago to today, Kargo King II RollOff Systems will continue to evolve and provide unique delivery systems dedicated to the continuously changing needs of the rental market.
Robert Edmonds, Ingrid Smith and Ron Smith.
LEGALESE Interest is not automatic
by Deryk Coward
Let’s take a look at charging interest on overdue accounts. Many businesses choose to charge interest to their clients who fail to pay their Invoices on time. You are charged interest by your suppliers if and when you pay one of their Invoices late, so it would seem logical to apply the same policy to your customers. Although charging interest on overdue invoices may seem routine, there are some general guidelines and particular rules that you ought to observe before simply assuming that you are able to recover interest. First and foremost, you and the person with whom you are dealing must agree that interest will be due and owing on all overdue accounts. The salient terms and conditions must be clear and unambiguous. You should clearly set out in writing exactly when and how much interest will be due and have the party with whom you are dealing sign the document. The courts have disallowed interest to claimants when there was no agreement to pay any interest. If this were to happen to you, you would most likely be limited in your recovery to whatever the prevailing pre-judgment interest rate of the court in your jurisdiction happens to be. This would vary from province to province, but is generally a very low rate.
where the high rate of interest is permitted, but not required.
One particular rule of law you must abide by relates to the mandatory disclosure of an annual equivalent rate of interest. The federal Interest Act provides that you must always disclose the annual equivalent rate of interest, or else your claim for interest will be limited to five per cent per annum.
Your notice that interest will be added to any overdue account needs to be shown upfront and prior to the sale. Documentation supporting your contention that the person with whom you were dealing agreed to pay interest at the rate claimed will be essential to your being able to recover interest. Simply sending out reminder statements to your clients with something at the bottom stating that interest is due and owing will not necessarily be enough to convince a court to award you interest at the rate claimed. You should be able to demonstrate that the person (or organization) agreed to pay interest at that rate.
From a practical perspective, it is also good practice to have the person with whom you are dealing place their initials beside the interest rate provision in your contract. This is not a requirement but will improve your case in the sense that it will make it that much more difficult for your customers to argue that they didn’t know what the rate was or somehow didn’t agree to the interest rate provision.
Courts have disallowed interest when there was no agreement.
Did you know that there is a maximum legal rate of interest in Canada? It is actually an offence under the Criminal Code to charge more than 60 per cent annualized interest. There are two ways that you can run afoul of this law. One is by signing on to an agreement that requires your creditor to pay interest at or above this rate. Another is by actually collecting payments at or above this rate. The second offence is designed to capture agreements
No legal advice has been provided in this article. If you have any questions or concerns about your particular situation, I would strongly recommend that you consult an attorney licensed to practise in your own province. CRS
Deryk Coward articles with D’Arcy & Deacon in 1996 and was called to the Manitoba bar in June of 1997. He is a partner with the firm, practising primarily in the areas of general civil litigation, personal injury, insurance, debtor-creditor, labour and employment law. Coward is legal counsel for the Canadian Rental Association.
it’S about tH e dealS
2014 is the year to bring your
Over the years, trade show organizers have tried just about everything to entice people to come out to the show. Contests, giveaways, celebrities, speakers, bright lights, loud music, free booze, scantily clad hostesses – you name it, it has been tried. And the Canadian Rental Mart is no exception. But this year, organizers thought they’d try something that a lot of shows have not tried for a long time: give people what they actually came for.
Deals. Real, show-floor deals on the equipment your business needs from suppliers you trust. After all, you are not going to take time away from your business unless there is a solid justification for doing so. The Rental Mart is betting that picking up discounts and other perks on your order will provide that justification and bring more of you out to the show
than ever before. That’s why we have given Rental Mart exhibitors who offer showfloor specials some extra attention and promotion. Don’t bother asking exhibitors for these deals after the show. They are available to Rental Mart attendees on the show floor only.
Aside from the show floor, the Rental Mart will once again represent your best opportunity to connect with your industry and colleagues. The Rental Operator of the Year awards will single out a worthy company that exemplifies all the best practices of our field. The CRA Ontario banquet will give you a chance to hoist a fork and a beverage with your peers. And the Rental Mart’s exclusive educational program – stronger this year than ever –will give you food for thought to fuel your business’s growth. CRS
The 2012 canadian rental Mart represented a high water mark for the show, recording some of the highest attendance numbers in its history. The 2014 edition promises to be even better.
CRA Ontario welcomes you to the Canadian Rental Mart.
a valuable partnership You make the Rental mart great
by Dale Brinklow
aRental Mart show management thanks you for your support.
s president of CRA Ontario, I would like to welcome rental operators from across the country to the Canadian Rental Mart. This show is an important opportunity for our members and the rental industry generally to come together in one place to exchange information, catch up with old friends and find the education and purchasing opportunities that can help their businesses. I encourage you to take advantage of all that the Rental Mart has to offer. The morning educational seminar’s starting at 8 a.m. in the hotel conference room give you access to expert industry advice you would pay thousands of dollars for elsewhere. Our CRA Ontario banquet takes place at 6 p.m. in the hotel ballroom and we have a great night of fine food, member recognition and an entertaining loonie auction planned. On the show floor, make sure you stop and say hello at the CRA booth, number 516. It is a great chance to talk to some of the national and local executives, to find out what your rental association has been up to, and if you are not a member of the association, to find out how we can help you.
Strong trade shows like the Rental Mart, given its association with CRA Ontario, keep our industry working together for everyone’s benefit. Smaller operators and new entrepreneurs can make connections at this show that are critical for their business success. Thank you for supporting the Canadian Rental Mart, and we will see you at the show! CRS
by Ed Cosman
Thanks to the enthusiastic support of our exhibitors, the 2014 Canadian Rental Mart has improved over even our banner 2012 edition. You will find all the major suppliers to the Canadian equipment rental industry represented here, and an expanded presence from the party and event rental sector. Our education program has doubled to four seminars presenting exclusive information from top experts.
A special thanks has to go out to our major sponsors: Title Sponsor A.E. Sales, Gold Sponsor Rentquip, Silver Sponsors Norton Saint-Gobain and Billy Goat, Cookie Sponsor RDSI, Registration Desk Sponsor Western Financial and ROOTY Sponsor Doosan. Each of these companies has shown their commitment to the rental industry with their tremendous support.
We are proud of the tremendous event that the Rental Mart has become, but none of it would be possible without you, the rental operator who attends the show. In this age of instant information, we know it can be difficult to justify leaving your store to come to a trade event. That is why we make a special effort each and every time to present a program that will reward your investment in time and travel. We hope you agree that it has. Please take a moment as you pass the registration desk and let us know how we did with this year’s show. And thank you, from everyone at the Canadian Rental Mart, for attending. CRS
Jeff Campbell, St. Thomas Rent-All
g oi N g loo N ie
CRA ontario will spice up its banquet with a loonie auction.
It is tradition. on the first night of every Canadian Rental Mart, the ontario Canadian Rental Association holds its gala banquet where rental operators from all over the province get together to shake hands, rub shoulders and bend elbows.
The national and local presidents address the crowd, and awards are handed out to the outstanding companies, individuals and suppliers in the industry over the past year. Then there is entertainment. Past events have featured bands, comedians, dinner theatre and casinos. But this time, the Ontario CRA has come up with something a little different.
“It is called a loonie auction,” Ontario
CRA president Dale Brinklow explains. “A fellow named Doug Pearson from Kinmount [Ont.] does them. He does not charge anything, he just does them for fun if it is a good cause. And he makes it fun.”
The loonie auction starts when the auctioneer puts a prize on the table for bidding. Then anyone who wants to has a chance to bid by buying a numbered
ticket for one loonie. An individual can only bid once per round, but the auctioneer keeps holding rounds of bidding until he runs out of bidders. Then a number is drawn and the holder of the winning ticket gets the prize. Another prize is produced, and the process starts again.
Brinklow hopes this event will be fun for everyone, especially the wives and younger family members in attendance. He thinks the CRA banquet should be as family-friendly as possible.
In addition to the loonie auction and the fine food and drink, the CRA Ontario will recognize its outstanding members for 2013. An Ontario rental store will receive the President’s Image Award, one member will be given the Rental Person of the Year award and the CRA Ontario Supplier of the Year will be named. CRS
CANADIAN R ENTAL M ART
e du C atio N
Sta RtS tH e daY Free seminars deliver valuable knowledge for your business.
Each day at the canadian rental Mart has traditionally begun with a free educational seminar presented in the international Plaza hotel’s conference rooms. This year, show organizers have added two additional seminars, giving rental Mart attendees even more opportunities for learning at the show.
BASIC ELECTRICITy AND GENERAToR PRINCIPLES
presented by Wacker Neuson
March 18, 8 a.m., International Plaza conference rooms
Experts from leading rental equipment manufacturer, Wack Neuson, will introduce rental operators to important electrical fundamentals as they relate to generator sales and shows how to apply modern generator technology to a variety of applications. Attendees will learn how to correctly match a generator to the customer’s needs, including size, power, safety, fuel source and cooling considerations.
ADDING PowER To youR GENERAToR RENTALS
wITH TEMPoRARy PowER DISTRIBuTIoN EquIPMENT
presented by Neil Courneya, president, Hy-Cor
March 18, 9 a.m., International Plaza conference rooms
Neil Courneya, president of Hy-Cor International Inc, offers a detailed look at temporary power distribution equipment and how to apply it safely and effectively to your customers’ needs. Hy-Cor is a major vendor of safety supplies and temporary power and lighting equipment to the rental industry across
Canada. Neil has been in the distribution business supplying products and equipment to the general construction industry since 1988 and expanded into the rental market in January 2009 with the opening of Hy-Cor. With an in depth understanding of wholesale distribution, Neil has implemented a single source vending strategy for safety supplies and created and developed an in-depth training program for temporary power and lighting equipment. As a Class A mechanic, Neil possesses a strong background in technical and service support.
SuCKING uP PRoFITS:
VACuuM ExCAVATIoN AS A HIGH-PowERED RENTAL oFFERING
presented by Monica Dubbin, central Ontario territory manager, Vermeer
March 19, 8 a.m., International Plaza conference rooms
Vacuum excavation is gaining popularity with contractors and landscapers, especially when working in areas where buried utilities are a concern. Your customers can use vacuum excavation technology to dig without damaging surrounding landscaping and to remove waste material quickly and easily while greatly reducing the chance of damaging
buried power, water and gas lines. Monica Dubbin, Central Ontario territory manager with Vermeer, will give you an inside look at this exciting technology and cover popular applications, safety considerations, potential rental customers, maintenance needs and available support.
VALuING
youR RENTAL
BuSINESS IN ToDAy’S MARKET presented by Mark Borkowski, CEO, Mercantile Mergers & Acquisitions
March 19, 9 a.m., International Plaza conference rooms
Both sides of an M&A deal will have different ideas about the worth of a target company. How can you tell what your company is really worth when talking to interested buyers and investors? In this talk, 25-year M&A veteran Mark Borkowski will introduce you to the methods and tools professional investors use when assessing a target company.
You’ll learn about comparative ratios, price/earnings ratios, enterprisevalue-to-sales ratios, replacement costs, discounted cash flows and more. Mark is CEO of Mercantile Mergers & Acquisitions, an M&A broker that locates the ideal buyer whether it is in Canada, the U.S. or Europe. CRS
NEW ARCTIC HEATER DUCTING
Don’t let extreme temperatures put the freeze on operations. Norseman ducts bring warmth and comfort to temporary or permanent covered jobsites. Strong. Flexible. Safe. Brightly coloured for added safety.
• Arctic EconoRush: An exceptional low cost heat delivery solution. 12” diameter x 12’ lengths with interlocking collars for easy, secure connections.
• Arctic Large Diameter: Delivers concentrated high-volume, continuous airflow over longer distances. Ideal for ventilation, exhausting, drying and air circulation. 25’ x 20” and 24” diameters.
Order early and save – Available August 2014.
The new Ditch Witch® SK750 and SK755 are built to outperform on any jobsite. Both models feature a high-drive track system along with an enhanced operator station, delivering superior performance through increased ground clearance, more lift capacity, faster ground speed, longer track life, and more operator comfort. And these new SK mini skid steers send more horsepower to the attachment than any competitor. That’s a lot of might from a small machine! Count on Brandt for quality products and the support to help keep you productive and profitable, job after job. That’s Powerful Value. Delivered.
wi N?
The RooT y recognizes an outstanding Canadian rental store.
The canadian rental Mart is canada’s celebration of the rental industry, and what would a celebration be without a guest of honour?
Every Rental Mart, Canadian Rental Service recognizes a rental operator that exemplifies three key values of our industry: success, innovation and safety. That operator is presented with our Rental Operator Of The Year award on the show floor. They get a handsome plaque (redesigned for 2014!) and a cover story in the magazine. This year, the ROOTY is presented with the generous assistance of Doosan Portable Power Canada.
Why do we do it? This magazine’s mission is to help Canadian rental operators to succeed, and we think the ROOTY does this in two ways. First, it is obviously a point of pride to be picked out of all the thousands of rental stores in Canada and held up as a positive example for everyone else. Having that ROOTY trophy on your counter is something you can point out to customers as evidence they are dealing with the best. Secondly, letting everyone know about the great efforts our winners put into their businesses serves, we hope, as an example and inspiration for everyone else.
The 2012 ROOTY winner, Robertson Rent-All is a perfect example. A family business in transition from founders Don and Netta Robertson to their sons,
D.J. and Cameron, Robertson has continuously grown and expanded since its inception in 1992. Don has never been afraid to look for lucrative sidelines, experimenting with fitness equipment sales and rentals along with the more typical landscaping and light contractor fare. The sons have delved into information technology to organize and promote the business, and Cameron constantly experiments with new strategies for getting the company into new markets such as education and hospitality.
The ROOTY judges are industry veterans from across the country. This year’s judges are Rhonda Pedersen of Pedersen’s Rentals in Vancouver, Jean-Marc Turcotte of Location Turbo in Montreal, Dave Fraser of Hewitt Rentals in Halifax, Neil De Jong of ITE Equipment Rentals in Hamilton, Ont., and Kent Somerville of Doosan. CRS
When: Tuesday, March 18, 3 p.m.
Where: Rental Mart show floor Who: Canadian Rental Service editor Patrick Flannery, ROOTY judges Neil De Jong and Kent Somerville
CANADIAN R ENTAL M ART 2014
RENTAL MART
e XH ibito RS
Booth #:301
a e sales i n C
23B-7471 Edgar Industrial Bend Red Deer, AB T4P 3Z5
Phone: 403-391-6450
Booth #:707
aBMasT i n C. 6935 Picard, St-Hyacinthe QC J2S 1H3
Phone: 800-361-0854
Booth #:207
aTlas CoPCo ConsTR u CTion
e qui PM enT Canada 1025 Tristar Dr. Mississauga, ON L5T 1W5
Phone: 289-562-0100
Booth #:701
aTlas PolaR CoMPany lTd. 60 Northline Rd. Toronto, ON M4B 3E5
Phone: 888-799-4422
Booth #:606
Banne RMan lTd. (Ri Ck daRChe sales) 41 Kelfield St. Rexdale, ON M9W 5A3 Phone: 416-247-7875
Booth #:718
BaRTell MoRR ison 375 Annagem Blvd., Mississauga, ON L5T 3A7 Phone: 647-405-3053
Booth #:509
B e gR ou P easT (Ri Ck daRChe sales) 110 Thompson Dr. Cambridge, ON N1T 2E5
Phone: 519-624-8383
Booth #:312
BoMag Canada i n C. 3455 Semenyk Court
Mississauga, ON L5C 4P9
Phone: 905-361-9961
Booth #:818
B RandT TRaCToR lTd. 8035 Esquesing Line Milton, ON L9T 5C8 Phone: 905-693-0771
Booth #:424
B R unne R Canada 3180 American Dr. Mississauga, ON L4V 1B3 Phone: 905-677-1571
Booth #:205
Bu Chanan Ru BB e R lTd. 50 Fasken Dr. Etobicoke, ON M9W 1K5
Phone: 416-674-6852
Booth #:513
Builde R’s Tool s u PPlies (Ri Ck daRChe sales)
728 Moira Rd.
Stirling, ON K0K 3E0
Phone: 613-395-2390
CANADIAN R ENTAL M ART 2014
Booth #:725
Canada Powe R Te Chnology li M iTed
161 Watline Ave.
Mississauga, ON L4Z 1P2
Phone: 905-890-6900 Ext. 225
Booth #:517
CaValie R i ndusTR ies
14803 134 Ave. Edmonton, AB T5L 4V5
Phone: 780-483-0700
Booth #:826
Claessen Pu MPs lTd. 2249 Bowman St. Innisfil, ON L9S 3V5
naTional eVenT s u PPly 3280 Caroga Dr. Mississauga, ON L4V 1L4 Phone: 905-795-1667
Booth #:1110
naTional h ose & e qui PM enT 172 Milner Ave. Toronto, ON M1S 3R3 Phone: 416-298-0494
Booth #:625 n oRTon aBRasiVes 548 McNeilly Rd., Unit 101 Stoney Creek, ON L8E 5E3 Phone: 905-643-2068
Booth #:721 oR ion s ofTwaR e 240-6000 chemin Côte-DesNeiges Montreal, QC H3S 1Z8 Phone: 514-484-9661
Booth #:100 ouTfR onT PoRTaB le s oluTions 4664 Ontario St. Beamsville, ON L0R 1B4 Phone: 905-563-9790
Booth #:216
PeaR l aBRasiVe Co. 375 Pido Rd.
Peterborough, ON K9J 6X7 Phone: 705-741-6447
Booth #:214 PoinT-of-RenTal sysTe M s 1901 N. State Hwy. 360, Ste. 340 Grand Prairie, TX 75050 Phone: 972-602-9819
Booth #:113
Powe R nail CoMPany 1300 Rose Rd. Lake Zurich, IL 60014 Phone: 847-847-3014
Booth #:426 quesT B Rands i n C.
1 Van der Graaf Court Brampt, ON ON L6T 5E5 Phone: 519-200-1757
Booth #:610 R dsi i n C. (Ri Ck daRChe sales i n C.)
53 Sir Constantine Dr. Markham, ON L3P 2X4 Phone: 416-291-2343
Booth #:106
RenTqui P Canada li M iTed 16-11191 Horseshoe Way Richmond, BC V7A 4S1 Phone: 604-241-0500
Booth #:224
s kyjaCk i n C. 201 Woodlawn Rd. Guelph, ON N1H 1B8 Phone: 519-837-0888 Ext. 5975
Booth #:304
s oluTions By CoMPuTe R 191 Chestnut St. Springfield, MA 01103 Phone: 413-737-0499
Booth #:1113
sTaR d iaM ond Tools i n C 120-6165 Hwy. 17 Delta, BC V4K 5B8 Phone: 604-946-2000
Booth #:801
sTihl li M iTed 1515 Side Rd., LondON ON N6N 1E1
Phone: 519-681-3000
Booth #:225 s ullai R
351 Valley Brook Rd. McMurray, PA 15317
Phone: 724-941-8075 Ext. 16
Booth #:1120
TenTandTaB le.CoM
300 Seajaquada St. Buffalo, NY 14211
Phone: 716-570-0259
Booth #:1101
Te R e X ConsTR u CTi on 8800 Rostin Rd.
Southaven, MS 38671
Phone: 662-393-1326
Booth #:104
Te Xada s ofTwaR e
7B-291 Woodlawn Rd. W. Guelph ON N1H 7L6
Phone: 800-361-1233 Ext. 2127
Booth #:805
ToTal e qui PM enT sales 869 Grenoble Blvd. Pickering, ON L1W 1T7
Phone: 416-747-0516
Booth #:417
TR iniTe C d isTR i B uTion, a d iVision of Cansel 3400 North Fraser Way
Burnaby, BC V5J 5H6
Phone: 604-205-7689
Booth #:1106
Tsu R u M i Canada 1156 av Lariviere
Rouyn-Noranda, QC J9X 4K8
Phone: 819-797-3300
Booth #:608
TufX-f oRT i n C.
35 Baffin Place
Waterloo, ON N2V 1Z7
Phone: 519-746-1920
Booth #:316
TVh
16355 S. Lone Elm Rd.
Olathe, KS 66062
Phone: 913-829-1000
Booth #:607 u niqui P Canada i n C. 4101 Industriel
Laval, QC H7L 6G9
Phone: 800-332-4012
Booth #:213
Ve RM ee R Canada i n C.
10 Indell Lane
Brampt, ON ON L5S 3X3
Phone: 905-753-9339
Booth #:306
VulCan d e M oliTion Tools i n C. 3070 Lenworth Dr. Mississauga, ON L4G 2X1 Phone: 905-520-5394
Booth #:601
waCke R n euson lTd. 160 Admiral Blvd. Mississauga, ON L5T 2N6 Phone: 905-795-1661
Booth #:524
wallensTein CR By e MB Mfg. i n C 4144 Boomer Line St. Clements ON N0B 2M0 Phone: 519-699-9283
Booth #:413 we B e R MT, i n C. 45 Dowd Rd. Bangor, ME 04401 Phone: 207-947-4990
Booth #:419 wesTe R n e nVi R on M enTal Canada 101-251- Saulteaux Cr. Winnipeg, MB R3J 3C7 Phone: 204-772-6525
Booth #:514 wesTe R n finan Cial gR ou P i nsu Ran Ce s oluTions 201-600 Empress St. Winnipeg, MB R3G 0R5 Phone: 800-665-8990 Ext. 7263
Booth #:425 wonde R land f ood & e qui PM enT i n C. 930 Lakefront Promenade Mississauga, ON L5E 2C4 Phone: 905-271-0221
Booth #:512
wood BR idge e qui PM enT PaRTs (X-TRaC) 7075 Tranmere Dr., Unit 7 Mississauga, ON L5S 1M2 Phone: 905-362-0423
Vertical Mast Light Towers
The Wacker Neuson trailer mounted vertical mast light towers feature a nine section tower providing less set-up time and easier operation. The light bar design creates greater flexibility in directing the four metal halide light fixtures for greater light coverage on the jobsite. A compact design allows for more cost effective transport and storage.
CANADIAN R ENTAL M ART 2014
Ca N ada’S
buYi N g SH ow
Deals on top equipment you won’t find anywhere else. ’Nuff said.
canadian rental Mart organizers put out the call for exhibitors to come out to the 2014 show with their pencils sharpened, and wow, have they answered the call.
Each and every offer on this page is available only to Rental Mart attendees who visit the vendor’s booth on the show floor either March 18 or 19. The logic is simple: you want a chance to get special deals on the supplies your store needs. Exhibitors want to maximize their investment in a booth by moving as much merchandise as possible. And everyone wants an active, crowded show floor where rental operators come to buy in a competitive environment. So, tempting as it may be, please try to resist asking for these deals outside of the show. As one exhibitor put it, “We’ll give you a deal after the show. Just not this deal.”
Buy oNE, GET oNE FREE
Canada Power Technology, booth 725
Canada Power Technology will give away a second engine free to Rental Mart attendees buying any Kohler Command Pro seven to 14 horsepower, singlecylinder model. Customers also receive discounts on engines and maintenance
parts as well as $50 to $100 rebates when re-powering any equipment with a competitive engine with a Kohler engine.
No MINIM u M quANTITIES
Forge Products, booth 300
Forge Products will make a special, onetime offer on its best-selling Ox TC10 blade with no minimum quantities required. Ox TC10 12-inch blades with 20 or 1-12 millimetre bores will be available for $20 each, and TC10 14-inch blades with 20 or 1-20 millimetre bores will go for $27.50.
The TC10 is a general-purpose blade with a 3/8-inch segment. Applications include building products, general purpose, curbs and slabs, concrete pavers and blocks, and roof tiles. In addition, Forge promises that if you cannot sell a mainstream Ox product within three months of purchase, you can return it in saleable condition for a full refund.
Rental Mart attendees will also receive free freight on orders over $250.
wHEEL oF FoRTu NE
Rentquip, booth 107
Rentquip’s Wheel of Fortune is by now a tradition at Canadian rental shows, and the Canadian Rental Mart will be no
different. Rentquip customers get a spin on the wheel for every thousand dollars ordered, with a chance to win an array of fabulous prizes. The only way to spin the wheel is to order at the Rental Mart, so come on out and try your luck. Rentquip supplies a full range of rental-ready equipment, including Patron pressure washers and CST/Berger levelling lasers.
S How u P FoR you R CoDE
Western Environmental, booth 419
Western Environmental will give out promotion codes for a six per cent discount on its huge range of tanks,
pumps, trailers, lubrication equipment and other products for the petrochemical industry. The codes are available only to attendees visiting Western Environmental’s booth.
Ru BS THE RIGHT wAy
Pearl, booth 216
Pearl will offer 10 per cent or more off most of its products for Rental Mart attendees. Pearl carries a full line of abrasive and cutting wheels, diamond tools and associated equipment, including the Easy Hammer trolley.
R ELAxED TERMS
Uniquip, booth 607
Uniquip will be offering special terms and pricing to customers visiting its booth at the Rental Mart. Attendees can make a Kodiak lawn and garden combo by combining any aerator, lawn comber
and sod cutter and receive special pricing. Uniquip will be giving away a limited number of Kodiak pocket knives, as well. Attendees buying at the show get free shipping within the Greater Toronto Area on 13-foot towable mortar and concrete mixers and 185 CFM Kaeser towable air compressors.
HuGE DISCou NT
Weber, booth 413
Weber is offering Rental Mart attendees two new models – the CF 1i compactor and the SRV 590 vibratory tamper – at 48 per cent off list price with a free wheel kit, a two-year warranty and special payment options. The CF 1 is the smallest and newest of the vibratory forward plate
models of the Weber MT product line. The design concept was developed through intensive measuring and testing methods, combined with excellent operating and vibrating characteristics to ensure high performance in a small package. The CF 1 is used in walkway construction and landscape applications for compaction of sand/gravel, no-slump concrete and insulating materials. The optional polyurethane pad and the water sprinkler system allow for the optimum compaction of block and asphalt pavements. The vibrating tamper SRV 590 is designed to be strong and lightweight. Its low weight (136 lbs) makes the tamper easier to transport and handle during work on the construction site. CRS
CANADIAN R ENTAL MART 2014 S HowCASE your guide to the great products on display.
PR odu Ct SH ow C a S e
wIDE RANGE
oF FEATu RES
Booth 312
Bomag’s versatile BVP Series singledirection plate compactors are durably designed for superior performance on a variety of jobs, from soil or asphalt compaction to paver and patio installation. Powered by air-cooled Honda gasoline engines equipped with low oil alert, the BVP Series plate compactors are built to withstand the rigours of daily use. An engine protection frame guards against incidental damage, while vibration isolation extends engine and overall equipment longevity. A bolt-on exciter is easy to remove, keeping maintenance time and cost to a minimum. The BVP Series includes two models. The BVP10/36 weighs 183 pounds, covers a working width of 14.2 inches and produces 2,250 pounds of centrifugal force. The BVP18/45 weighs 201 pounds, has a working width of 17.7 inches and delivers 4,050 pounds of centrifugal force. A wide range of features and options make the BVP Series ideal for
professionals and do-ityourself customers alike. The base plate offers extra width for compaction below fences or boundaries. An optional Vulcolan mat helps prevent damage to paving stone or brick surfaces. A 1.8-gallon water tank can be quickly removed without tools, and a water sprinkler system is available as an option. Each compactor’s foldable and removable steering handle is isolated from vibration. Manoeuvrability to, from and around a jobsite is simple, thanks to a balanced lifting point, carrying handles and optional transport wheels.
CREATES A MoDERN
LooK
Booth 318
National Event Supply has introduced a new line of spandex linens offering a modern, contemporary esthetic for any event. Each cover is 100 per cent wrinkle-resistant and designed with leg boots to ensure table covers are protected from damage and dirt. These table covers are available at competitive wholesale prices and ideal
for party rental companies, hotels, weddings, and more. Available sizes and colours include six-foot and eightfoot rectangle spandex table covers in ivory, black, and white; or spandex cocktail table covers in ivory, black, white, burgundy, royal blue, orange, champagne and red.
N Ew MACHINES FoR
CANADA
Booth 413
Sometimes less is more.
Weber MT is introducing two brand new machines in Canada for the first time at the Canadian Rental Mart 2014: the CF 1i and the SRV 590. While these newly enhanced machines are lighter weight, you can still rely on their robust design. The CF 1i compactor is suited for compaction of sand and gravel as well as block paving materials. Improvements include a redesigned base plate for higher rigidity and a raised front edge that reduces debris and provides smoother operation. At only 145 pounds, this compactor provides an impressive 2,500 pounds of centrifugal force –
10 per cent more than the previous model.
The main feature of the new SRV 590 is its light weight of 130 pounds. It is almost 20 pounds lighter than the prior models but the output power is not compromised. This vibrating tamper with its Honda GX 100 engine is the solution of choice when it comes to compacting soil for the construction of channels and pipes, for gardening and landscaping purposes and during road construction. What is more, the powerful, multi-stage air filtration system – including cyclone pre-cleaner – guarantees a high level of operational safety.
S PEED AND Du RABILITy Booth 300
The Ox TC15 diamond blade has a large 15 millimetre segment height. It combines excellent performance with speed of cut and long life. Applications include concrete products, roof tiles, blocks, and all general building materials.
RoLL TENSIoNED
Star Diamond will feature its Ripper G/P diamond blade, a general-purpose blade built to exceed your customers’ expectations. It will cut most concrete and masonry products and is roll tensioned at the factory to provide straight, trouble-free cutting right out of the box. Star Diamond expects dealers armed with this blade will be able to get back some of the local blade business they had previously lost to telemarketers.
CoMPACT DESIGN
Booth 1113
Star Diamond will display the EDCO CPM8 Scarifier. With its eight-inch working width, the CPM8 can scarify approximately 350 to 500 square feet per hour at a depth per pass of 1/8 inch. It removes traffic lines at 800 to 1,000 lineal feet per hour. The power source is located over the drum to eliminate vibration and maximize surface contact. The CPM8’s compact design and front-mounted lifting handle make loading, unloading and handling easy. It is vacuum port equipped and can come with an optional water misting system and/ or edger attachment that allows the CPM8 to get within 1 3/4 inch of any vertical surface. Suitable for sidewalk trip hazard repair; concrete and coatings removal; floor cleaning and/or preparations; creating non-slip surfaces;
and traffic line and marking removal.
CLASSy AND AFFoRDABLE
Booth 318
National Event Supply’s line of Serenity crystal stemware will add a sparkle to any table.
Serenity is an attractively priced line of stemware designed for the hospitality sector. It is lead-free and dishwasher safe for easy use and cleaning in a high-volume commercial environment. With wine glasses available in four sizes, rental operators can pick a glass that suits the market. NES also has champagne flutes and martini glasses for those events where a nice Bordeaux or Chardonnay is not the only thing on the drinks menu. Available in multiples of six, Serenity crystal stemware is a great value and available to purchase at a fraction of the price of many leading brand names. With crystal this affordable, operators can provide a high-end look to customers while keeping costs reasonable and helping improve return on investment.
Fu EL-EFFICIENT RoLLER Booth 312
Designed for more efficient operation, Bomag’s BW90AD-5 tandem vibratory
Booth 1113
roller features intuitive controls and optimum allaround visibility. Highly manoeuvrable and fuelefficient, the roller is an ideal solution for a wide variety of small and medium asphalt compaction projects. The newly developed driver’s platform is highlighted by a multifunctional travel lever and the Smart Drive steering wheel, which has a smaller diameter that provides comfortable space for the operator, as well as a clear view of all controls. The dashboard contains modern circular instrumentation with warning signals, hour meter and fuel level indicator. An adjustable operator seat also provides added comfort and an excellent view of the drums. The BW90AD-5 is powered by a 20.2-horsepower Kubota diesel engine that features Ecomode, a system that automatically idles the engine to conserve fuel during inactivity. Offering a working width of 35.4 inches, the roller delivers 3,822 pounds of centrifugal force at a frequency of 3,780 vibrations per minute.
CuSToM FABRIC ENCLoS u RES
Booth 719
EnScaf distributes the Eagle brand of containment systems and debris enclosures in Canada. Eagle Industries is a leading provider of fabric enclosures for the North American construction industry. Popular products include ScafLite scaffold enclosures, shrink wrap, personnel safety nets and insulated tarps. As well, Eagle
has a large inventory of debris net: four roll sizes in six colours. EnScaf’s 100,000-square-foot manufacturing facility makes custom sized tarps from a large raw material inventory of fabrics that ranges from basic poly sheeting to highstrength materials like automotive air bag and vinyl.
CoNVENIENT Tow ER LIGHTING
Booth 607
Uniquip will display the new Luminite inflatable tower light. Available in seven- or 15-foot heights, Luminite lights weigh only 74 pounds and can be operated by one man. Fully operational in three minutes, there is no need for large pickup truck with towing capability. Luminite features low-amp (8.5-amp/110-volt) and quiet (52-decibel) operation. The weather-resistant material resists rain, snow and cold down to -40 C and winds up to 70 kilometres per hour. Suitable for indoor and outdoor use, Luminite provides 360-degree illumination on the jobsite at a low operating cost. Rental operators will see fast return on investment, as the Luminite can go where a diesel tower light can’t, with the same efficiency.
G ERMAN ENGINEERING
Booth 607
DSH 700/900 Gas Saws
Hilti. Outperform. Outlast.
Hilti (Canada)
The new 185 CFM Kaeser M50 towable air compressor features easy access to the control panel and three air outlets: two ¾-inch outlets and one oneinch. A master switch prevents unauthorized access. The M50 includes an anti-frost system for the air-lines and a thermal valve ensures optimal running temperature. The high-density polymer canopy provides better impact and scratch resistance to keep the unit looking rental-ready. Kaeser has achieved a perfect match between the air-ends and air-end casing due to 3D modelling and laser precision. The galvanized hitch and sub-frame provides longer unit life. There is easy access for maintenance to the fuel filter and separator. Uniquip’s air-end exchange program means less service calls for the rental house. The M50, which was built for better resistance to the harsh Canadian weather, offers up to 20 per cent more efficiency and promotes longer tool life.
B REAKING MADE EASy
Booth 216
Pearl will show off the Easy Hammer trolley, an innovative tool for fast and easy removal of a variety of flooring including ceramic tile, vinyl, wood and cork. No more customers
struggling to handle heavy jackhammers. The Easy Hammer trolley can be easily adjusted to five different positions and is suited for most demolition jobs. It works well with the following breakers: Bosch 11335K, Milwaukee 533721, Makita HM1317CB/ HM1307CB, Hitachi H65SD2, Dewalt D25960K and Hilti TE1000/TE1500.
P RoVEN RELIABILIT y
Booth 219
The EMC42D air master fan comes fully assembled and ready to use from E-Quip Distribution. The energyefficient belt drive design is powered by a two-speed, ½-horsepower, 115-volt, totally enclosed, ball-bearing motor. The guards, barrel and mountings are epoxy coated. The EMC42D includes eight by 1 3/4-inch solid rubber wheels for easy moving. Comes with a twoyear warranty.
TRou BLE-FREE oPERATIoN
Booth 812
PC series water boilers and urns from Megacour are high-quality stainless steel percolating urns providing large capacities for coffee or hot water for office, restaurant or catering applications. They feature
stainless steel construction for years of trouble free use. The stainless steel brew basket and stem make cleaning easy. There is a removable sight glass for easy cleaning and a locking lid for added safety. A special sensor holds finished liquid at 183 to 188 F. PC urns can be used to serve hot water for teas or other hot beverages. Conforms to UL Standard 197 Listed and NSF4/ANSI Listed.
DATA oN THE FLy
Booth 214
Mobile WorkForce from Point-Of-Rental empowers workers on a jobsite as well as in the rental yard, capitalizing on their mobility. Many rental employees don’t work behind the counter or have access to electronic information or computer systems. Mobile WorkForce is designed to allow those employees to update contract-related information in real time from their mobile device or tablet. For example, a driver delivering a highreach lift to a jobsite can open the contract from that site and take a photo of the item delivered as well as have the customer sign for it right on the device. The signature capture is instantly reflected in the contract, eliminating the need for
paper to be delivered back to the office and filed. Similarly, if an employee is sent out to survey a site for delivery and setup, notes can be added to the contract or reservation, detailing the surface and size of the area or any other number of logistical elements. A web-based application rather than a device-specific app, Mobile WorkForce can be used with any mobile device, be it a smartphone, a tablet or even a laptop. With options to add call logs, photos, signatures, arrival, departure and on-theway notifications, Mobile WorkForce offers multiple possibilities to enhance a rental store’s success.
oNE-MAN STu MP GRINDER
Booth 219
Visit E-Quip Distribution to see its faster, easier-to-use, portable, one-man stump grinder, the Dosko 337. All Dosko stump grinders are designed with safety in mind. The front-mounted cutter wheel provides maximum operator safety at all times. The five-position handlebar adjustment gives the operator a comfortable working position and at the same time complete control of the machine while grinding. Features include a side discharge that ejects cuttings out and away from the machine and the operator and a narrow, 32-inch profile that allows the grinder to be easily maneuvered through most gates, paths and walkways. The optional tow bar allows the Dosko 337 to be rigged to tow behind any vehicle with a hitch.
Tuesday, MaRCh 18
8 – 9 a.m. Seminar:
“Basic Electricity and Generator Principles” presented by Dean Nasato of Wacker Neuson, International Plaza conference rooms
9 – 10 a.m. Seminar:
“Adding Power to Your Generator Rentals with Temporary Power Distribution Equipment” presented by Neil Courneya of Hy-Cor, International Plaza conference rooms
10 a.m. – 6 p.m. Show floor opens
3:30 p.m.
ROOTY award presentation at Canadian Rental Service booth
6 p.m.
CRA Ontario cash bar, International Plaza ballroom
7 p.m.
CRA Ontario banquet and awards, International Plaza ballroom
wednesday, MaRCh 7
8 – 9 a.m. Seminar:
“Sucking Up Profits: Vacuum Excavation as a HighPowered Rental Offering” presented by Monica Dubbin of Vermeer, International Plaza conference rooms
9 – 10 a.m. Seminar:
“Valuing Your Rental Business in Today’s Market” presented by Mark Borkowski of Mercantile Mergers & Acquisitions, International International Plaza conference rooms
10 a.m. – 4 p.m. Show floor open
BUY DIRECT! FROM
• Dri-Eaz Dehumidifiers, Blowers and air conditioners
• OztEc concrete Vibrators Paper Shredders - ceiling grinders
• JENNY air compressors & Pressure Washers
• tErraMitE compact loaders backhoes & Street Sweepers
