CRS - February 2009

February 2009, Vol. 33, No. 1

CONTENTS

EDITORIAL

An extension of the magazine

Rental companies are trying to keep up to a rapidly changing industry in a rapidly changing world. Technological advancements in equipment, modernized business practices, the evolution of e-commerce and the Internet, consolidation shifting the balance of competition and new safety initiatives all directly affect the way rental operators do business today, and how it will be done tomorrow.

Successful rental operators need to keep up–to–date on the variables that may impact their business and Canadian Rental Service is the key to keeping them informed.

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Cover: Jean-Marc Dallaire (left) of Équipements Supérieurs Inc., Levis, Que., and Group Lou-Tec CEO, Claude A. Larocque, (right). Photo by Martine Frigon.

Serving the Canadian rental industry for 33 years.

Published by Canadians for Canadians, each issue contains information that is integral to the industry. Articles cover the tools and techniques that are essential components to the rental profession while product news releases report on new equipment entering the market.

Rental operator profiles highlight the success of industry colleagues in feature cover stories, which have become a hallmark of the magazine’s tribute to their innovation and perseverance.

For more than 30 years this rental exclusive publication has put the spotlight on the rental industry nine times a year, but now Canadian Rental Service will be shining the spotlight on the rental industry every day. Launched in 2008 www.canadianrentalservice.com is a website dedicated to the rental industry, very much like the magazine. You can find news articles and in depth stories about the equipment and party rental industry as they emerge or access archived articles previously published in the magazine. Missed an issue? No problem, get online and view a digital version of the magazine. Trying to contact an advertiser about an ad you saw? Just click the link and go directly the advertiser’s website. Got something on your mind? Write a blog

NEXT ISSUE:

The

or read somebody else’s blog to see what others are saying. Take part in the rental industry web poll or check out the polling results. Wondering about the next Canadian Rental Mart show? Well, you can check that out too. Have an idea for a story, click the editor’s link and send me a note.

Since the website was rolled out I have received a number of compliments and I thank the readers who took the time to offer them. Some of them expressed concern, asking if the digital version of the magazine was replacing the magazine. The answer is “no.” We are not replacing the printed edition of the magazine that so many people in the industry have come to know and look forward to holding in their hands. The website is simply an extension of that. A tool that allows us to reach more of our readers, with more rental content, more often. In essence, the website brings you more of what the magazine has to offer in a medium that provides a forum for rental professionals and their suppliers to learn and share industry developments.

Canadian Rental Service is dedicated to covering the rental industry…in print or online.

Chris Skalkos, Editor

Already 30 years of success

By Martine Frigon*

Group Lou-Tec was established in 1979 and is still growing

From humble beginnings to a reputation as one of the fastest growing rental entities in Canada, Group Lou-Tec, based in Quebec, celebrates its 30th anniversary in 2009.

The group now has 63 business locations operated by 42 owners who rent tools, equipment and heavy machinery for commercial, industrial and residential construction and renovation projects.

All of this began in 1979, in the home basement of one of eight tradesmen who one day decided to organize themselves in order to acquire a greater capacity to purchase equipment and share their marketing expenses. They included, Claude Lauzon from Terrebonne, who was the first president of the group and held that position for 10 years, Jean Boucher from St-Antoine des Laurentides, Jean Légaré from Pierrefonds, Cameron Paquet from Chateauguay, Yves R. Bergeron, from Laval (Chomedey), Jacques Quesnel from Ahuntsic (Montréal), Jean Chartrand from St-Jeansur-Richelieu, and Eddy Williams from St-Eustache. With a firm plan in place they launched a company structure in which each member is a shareholder. They even elected a Board of Directors; whose members would have a renewable mandate every two years.

At this time as well, the brand name Lou-Tec was found and used. The coming together of this group of eight proved to be a success because 10 years later, the number of rental centres that included themselves as part of the LouTec group totalled 40!

One of the banner’s founders, Eddy Williams, still runs his rental company with his son Jay and his daughters Lynn and Nancy in St-Eustache. He remembers the time when he participated in the founding of Lou-Tec. “Wealready knew each other because we were members of the association and also good friends. One day, we started talking about trying to find a means to counter the American chain stores that started opening in Quebec,” he says.

During the first year, the founders held a meeting once a week. “We wanted

to set a structure that would suit us well. To do so, we visited co-operatives, franchises, and other associations in order to learn how they operate.

He also remembers the first major achievement carried out by the group. “It was to invest in an advertising campaign of $100,000 at Télé-Métropole, one of the francophone television stations located in Montreal, which was a very large amount of money in 1979! This was the first investment we made. I still remember the signing of this contract!”

There are three separate banners under the brand name Lou-Tec. The first one comes under the principal brand name and represents rental centres that offer equipment for consumers who work on home projects during the weekend as well as for professional contractors working on commercial contracts. There is also LouTec Industrial, which specializes in larger equipment for large projects, and stocks heavy equipment. It allows the rental centres to offer this equipment as needed by customers without obligation to buy since the high cost of such equipment might very well prohibit an outright purchase. Finally, there is Lou-Tec en fête, which offers equipment for parties and special events.

The industrial and commercial division intends to expand to be more extensive in the future. “For five years, we have focused on this market segment. This is a sector which has a large potential for growth for our rental centres,” says Claude A. Larocque, Lou-Tec president and chief executive officer.

Each member has a story to tell The joint owner of the rental company Équipements Supérieurs Inc., located in Levis and inaugurated a year and a half ago in a brand new building along Highway 20, is Jean-Marc Dallaire. His customers include commercial and industrial giants such as the Ultramar refinery of Saint-Romuald. Before becoming owner, this 34-year-old mining engineer began his career in Abitibi, and worked many years as project manager in the construction industry.

“I read an advertisement in the Montreal’s based newspaper Les Affaires, in which an investor was planning to open a rental centre in Levis. I thought that it would be

Jean-Marc Dallaire (left) is the joint owner of the rental centre Équipements Supérieurs Inc., located in Levis, Que., which was inaugurated a year and a half ago in a new building along Highway 20. Claude A. Larocque, the Lou-Tec CEO (right) has big expansion projects for Lou-Tec in the province of Quebec, but also elsewhere in Canada.

Photo by Martine Frigon.

interesting work. As a mining engineer, I had worked mostly in remote regions and because of my family; I wanted to move to an urban centre. I met LouTec’s people, and I noticed that we were on the same wavelength. I decided then to be associated with Luc Bourassa, who already operated under the LouTec banner, another rental centre called Location d’outils Budget Inc. located in Quebec City, and so I launched my business,” he explains.

The background of Jean-Marc Dallaire proved to be most useful in his new position. “I knew the other side of the coin; I knew what a project manager needs. He wants quality service and professional people with whom to deal,” he says.

He explains that, thanks to his experience as a mining engineer and project manager, he was able to secure a major contract with a mine located in northern Quebec. “The project manager rented external and interior hydraulic platforms, compressors and welding machines. I am sure I obtained the contract because, as we chatted together,

PROFILE

he and I discovered that we were both mining engineers. I am certain that it was a point in my favour because he was then confident that I understood his needs,” adds Dallaire.

In addition to the commercial and industrial sectors, preventive maintenance of the customers’ equipment became an increasingly important niche for the Levis Lou-Tec’s joint owner. Therefore, emphasis was placed on hiring qualified employees. “I am very proud of my mechanics. They are qualified and also have a professional and courteous attitude towards our customers. They are always clean and polite, and they do not show “the little shop cliché!” he proudly declares.

many ports throughout Canada.

The latest rental centre under the banner Lou-Tec is located in the downtown area of Quebec City, which opened in September 2008. Location LOU-TIL PLUS Inc. is under the joint ownership of Michel Pouliot, his wife Joanne Careau, Alphonse Bélanger, and Denis Dupuis. Daily management is directed by the Pouliot-Careau couple. Michel Pouliot supervises market development and his spouse is responsible for the accounting. Coming from the trucking industry, they once owned Transport Sélect, which they sold to Trans-Force Group.

Having completed 30 years in the transportation sector, they decided to take on a new challenge. “Our sons did not want to work in this sector. Since, we had no opportunity to pass our business on, we decided to sell the company,” says Pouliot. The couple then joined Alphonse Desjardins and Denis Dupuis, who owned several companies including the St. Lawrence Stevedoring Company Ltd., a well-known transshipment and terminal operations in

Why did they choose Lou-Tec? “At the beginning, we wanted to open without a banner. When we talked with some people and told them that we wanted to open an independent rental centre, they spontaneously suggested Lou-Tec. We discovered that this company is very well known and we were convinced that it was this banner that we must choose!” says Joanne Careau. “The fact that it is a concession instead of a franchise attracted us. We also liked that it is much more flexible,” says Michel Pouliot. “In addition Alphonse Desjardins and Denis Dupuis, the two other shareholders of our rental centre, operate companies throughout Canada and this enables us to provide these companies with equipment for use in Québec. They are our important customers!” he adds.

The couple (Pouliot-Careau) can also count on their oldest son, LouisSamuel, who is completing his studies as a certified management accountant while working for companies that belong to the other associates. Their other son, Marc-Antoine, is a hockey player in the National Hockey League, playing for the Edmonton Oilers! Another sign of a close co-operation is that the rental centre is built with containers which come from the port of Quebec. “It is a concept of my brother Pierre,” says Joanne. “It is the only one of its kind within the

Lou-Tec banner! The idea is a practical one because we can move our installation quickly as needed!” she adds.

There is a niche that the PouliotCareau couple intends to develop. “There exists great potential in the commercial and industrial construction industry. Because this equipment is recycled, it is ecologically sound. Simple and solid, we offer a multitude of possibilities,” concludes Joanne.

Challenges and coming expansions

Since March 2007, Claude A. Larocque has been Lou-Tec’s CEO. Larocque has an extensive background in market development, and has experience in the petrochemical industry. He worked 19 years for Petro-Canada before he embraced an international career at Chevron Texaco. His management in Lou-Tec has initiated centralized invoicing, a system which allows a contractor who deals with several rental centres, to receive one monthly invoice that include all the transactions.

“This centralized invoicing facilitates accounting for our big contractors. Instead of receiving invoices from several different locations, all transactions will appear on the same statement of account,” explains Larocque. Recently, another practical work tool has been launched -- the centralized inventory. The rental centres will have access to

The team of the latest Lou-Tec rental centre, located in downtown Quebec City. From left to right : Stéphane Fortin, Hélène St-Gelais, Michel Pouliot, Joanne Careau, Rudy Duquet and Rémi Martineau. Photo by Martine Frigon.

The latest rental centre located in Quebec City is built with containers that come from the port of Quebec. There is a niche that the owners intend to develop as they target the commercial and industrial construction industry. Photo by Martine Frigon.

PROFILE/PROFIL

all the equipment available in the network of the Lou-Tec banner. This enables the company to more efficiently list equipment available and to carry out a faster computerized search for their customers.

“To me, standardization like the centralized invoicing and the centralized inventory are essential criteria to offer a complete service. In addition, programs aimed towards achieving operating excellence were launched in 2008 along with operating manuals to help our members to excel in equipment maintenance, customer service, merchandising their store and to market their services. This program, called LOU-TexCellence, has prompted a President’s Award gala , where the best performers are honoured once a year,” he says.

In addition to the above initiatives, an emphasis is also placed on expansion projects. “For the two last years, eight new rental centres have been launched, located at Saint-Julie, on Maisonneuve Street in downtown Montreal, in Jonquière, TroisRivières, Bécancour, La Malbaie, Quebec City, and Levis. Moreover, expansion projects in the Ottawa region and in the Maritimes are planned for the near future.

“The brand name of Ren-Tec is already registered, and a market development director was hired especially for this purpose,” adds Larocque.

But the biggest advantage for LouTec, according to him, is that it gives members the opportunity to utilize tremendous resources to successfully operate and market their rental companies while maintaining their entrepreneurial spirit. “All of our members are primarily entrepreneurs. This is a great quality because they are not passive and they do not wait for directives from the banner if and when they want to develop a market,” he says. “However, instead, they have their own ideas and they make a point of relaying their comments and suggestions to management with respect to decisions made by management! This may be seen as a challenge, but how much more interesting to work with people who are proactive! The challenge now is to capitalize on the entrepreneurship of our members whilst provide them with vertically integrated services.” ■

*Martine Frigon is a professional writer and photographer based in Charny, Que.

Déjà trente années de succès

Par Martine Frigon*

Le Groupe Lou-Tec a été établi en 1979 et continue de grandir

De ses humbles débuts jusqu’à devenir l’une des entités de location au Canada à croître le plus rapidement, le Groupe LouTec, basé à Québec, célèbre son 30e anniversaire en 2009.

Le mouvement regroupe maintenant 63 entreprises de location gérées par 42 propriétaires qui louent des outils, de l’équipement et de la machinerie lourde pour des projets commerciaux, industriels et résidentiels de construction et de rénovation.

Tout commence en 1979, au soussol de la maison de l’un des huit commerçants qui, un jour, décident de s’organiser de façon à obtenir une plus grande capacité pour acheter de l’équipement et partager leurs dépenses de marketing. En plus de Claude Lauzon de Terrebonne, qui a été le premier président, poste qu’il occupera pendant 10 ans, le groupe comprenait Jean Boucher de StAntoine des Laurentides, Jean Légaré de Pierrefonds, Cameron Paquet de Châteauguay, Yves R. Bergeron, de Laval (Chomedey), Jacques Quesnel d’ Ahuntsic (Montréal), Jean Chartrand de St-Jean-sur-Richelieu et Eddy Williams de St-Eustache. Avec un plan bien établi, ils ont lancé une structure d’entreprise dans laquelle chaque membre est actionnaire. Ils ont même élu un Conseil de Directeurs dont les membres auraient un mandat renouvelable tous les deux ans.

En même temps, ils trouvent et utilisent Lou-Tec comme nom de l’entreprise. La réunion de ce groupe de huit personnes s’avère un succès puisque 10 ans après, le nombre de centres de location du groupe LOU-TEC , incluant les huit premiers, est de 40!

L’un des fondateurs de la bannière, monsieur Eddy Williams, gère encore son centre de location avec son fils Jay et ses filles Lynn et Nancy, à St-Eustache. Il se rappelle le temps où il participe à la fondation de Lou-Tec. « Nous nous connaissions déjà parce que nous étions

membres de l’association et de bons amis. Un jour, nous avons commencé à parler de tenter de trouver un moyen de contrer les chaînes américaines de magasins qui commençaient à ouvrir au Québec, » dit-il.

Au cours de la première année, les fondateurs tenaient une réunion une fois par semaine. « Nous voulions établir une structure qui nous serait satisfaisante. À cet effet, nous visitions des coopératives, des concessions et autres associations en vue d’apprendre comment elles fonctionnaient ».

Il se souvient aussi de la première réalisation majeure réussie par le groupe. « C’était d’investir dans une campagne de publicité de $ 100,000 à TéléMétropole, l’un des postes de télévision francophone situé à Montréal, ce qui était une très grosse somme d’argent en 1979! C’est le premier investissement que nous avons fait. Je me rappelle encore la signature de ce contrat! »

Il existe trois bannières distinctes sous le nom de Lou-Tec. La première sous le nom principal représente les centres de location qui offrent de l’équipement aux consommateurs qui travaillent sur des projets résidentiels durant la fin de semaine ainsi qu’aux entrepreneurs professionnels qui oeuvrent sur des contrats commerciaux. Puis il y a LouTec Industriel qui se spécialise dans la location de plus gros équipements pour de grands projets et qui possède un inventaire de gros équipements. Ceci permet aux centres de location d’offrir cet équipement, lorsque requis par les clients, sans avoir l’obligation de les acheter puisque leur coût très élevé pourrait vraiment en empêcher l’achat. Finalement, il y a Lou-Tec en Fête, qui offre l’équipement nécessaire pour les fêtes et les événements spéciaux.

La division industrielle et commerciale a l’intention de croître pour devenir plus extensive à l’avenir. « Pendant cinq ans, nous nous sommes centrés sur ce segment du marché. Il s’agit d’un secteur qui possède un grand potentiel de croissance pour nos centres de location, » dit Claude A. Larocque, président et directeur général de Lou-Tec.

PROFIL

Chaque membre a une histoire à raconter

Le copropriétaire de l’entreprise de location Équipements Supérieurs Inc., située à Lévis et inaugurée il y a un an et demi dans un édifice complètement neuf le long de l’autoroute 20, est JeanMarc Dallaire. Ses clients comprennent des géants industriels et commerciaux tels que la raffinerie Ultramar de Saint-Romuald. Avant de devenir propriétaire, cet ingénieur minier de 34 ans a commencé sa carrière en Abitibi, et a travaillé plusieurs années à titre de gérant de produits dans l’industrie de la construction.

« J’ai lu une annonce dans un journal de Montréal, Les Affaires, dans laquelle un investisseur planifiait d’ouvrir un centre de location à Lévis. J‘ai pensé que ce serait un travail intéressant. Comme ingénieur minier, j’avais surtout travaillé dans des régions éloignées et à cause de ma famille je voulais déménager dans un centre urbain. J’ai rencontré les gens de Lou-Tec et j’ai remarqué qu’ils étaient sur la même longueur d’onde. J’ai alors décidé de m’associer avec Luc Bourassa, qui travaillait déjà sous la bannière de Lou-Tec, un autre centre de location appelé Location d’outils Budget Inc. situé dans la ville de Québec et c’est ainsi que j’ai lancé mon entreprise,» explique-t-il.

La formation de Jean-Marc Dallaire s’est avérée des plus utiles dans son nouveau poste. « Je connais l’autre côté de la médaille; je sais ce dont un gérant de projet a besoin. Il veut un service de qualité et des gens professionnels avec qui faire affaires, » dit-il. Il ajoute que grâce à son expérience à titre d’ingénieur minier et de gérant de projet, il a pu assurer un contrat majeur pour une mine située dans le Nord du Québec. « Le gérant du projet a loué des plates-formes hydrauliques extérieures et intérieures, des compresseurs et des machines à souder. Je suis persuadé que j’ai obtenu le contrat parce qu’en parlant avec lui, lui et moi avons découvert que nous étions tous les deux ingénieurs miniers. Je suis certain que c’est un point en ma faveur parce qu’il a eu confiance et compris que je savais ce dont il avait besoin, » ajoute monsieur Dallaire. En plus des secteurs commerciaux et industriels, la maintenance préventive de l’équipement des clients devint une niche de plus en plus importante pour le copropriétaire du centre de location Lou-Tec de Lévis. L’accent fut donc mis sur l’embauche d’employés qualifiés.

Le groupe Lou-Tec a été établi en 1979. Le groupe possède maintenant 63 centres d’affaires gérés par 43 propriétaires au Québec. Des projets d’expansion sont planifiés pour la région d’Ottawa et les Maritimes dans un avenir rapproché. Photo courtoisie de Lou-Tec.

« Je suis très fier de mes mécaniciens. Ils sont qualifiés et possèdent également une attitude professionnelle et courtoise envers nos clients. Ils sont toujours propres et polis et ne démontrent pas le cliché de petite entreprise!» déclaret-il fièrement.

Le dernier centre entré sous la bannière de Lou-Tec est situé dans le bas de la ville de Québec et a ouvert en septembre 2008. Location LOU-TIL PLUS Inc. est sous la gouverne conjointe de Michel Pouliot, de sa femme Joanne Careau, d’Alphonse Bélanger et de Denis Dupuis. La gestion quotidienne est assurée par le couple Pouliot-Careau. Michel Pouliot supervise le développement du marché et sa femme est responsable de la comptabilité. Venant de l’industrie du camionnage, ils ont déjà été propriétaires de Transport Sélect qu’ils ont vendu au groupe Trans-Force.

Après avoir évolués 30 ans dans le secteur du transport, ils ont décidé de relever un nouveau défi. « Nos fils ne voulaient pas travailler dans ce secteur. Comme nous n’avions pas la possibilité de transmettre notre entreprise, nous avons décidé de vendre, » dit monsieur Pouliot. Le couple se joint alors à Alphonse Desjardins et Denis Dupuis qui possédaient plusieurs compagnies incluant le St. Lawrence Stevedoring Company Ltd., une entreprise bien connue de transport et d’activités portuaires à travers le Canada ( transshipment and terminal operations ).

Pourquoi ont-ils choisi Lou-Tec? « Au début, nous voulions ouvrir sans bannière. Lorsque nous avons discuté avec des gens et dit que nous voulions ouvrir un centre de location indépendant, ils ont spontanément suggéré LouTec. Nous avons découvert que cette entreprise est très connue et nous avons été convaincus que nous devions choisir cette bannière, » dit Joanne Careau.

« Le fait que ce soit une concession plutôt qu’une franchise nous a plu. Nous avons aussi aimé qu’elle soit beaucoup plus flexible,» ajoute Michel Pouliot. « De plus, Alphonse Desjardins et Denis Dupuis, les deux autres actionnaires de notre centre de location, gèrent des compagnies à travers le Canada ce qui nous permet de fournir à ces entreprises de l’équipement à utiliser au Québec. Ce sont pour nous des clients importants!» ajoute-t-il.

Le couple Pouliot-Careau peut aussi compter sur leur fils ainé, Louis-Samuel, qui termine ses études comme comptable agréé en gestion tout en travaillant pour des compagnies qui appartiennent aux autres associés. Leur autre fils, MarcAntoine, est un joueur de hockey dans la ligue nationale et joue pour les Oilers d’Edmonton! Un autre signe de bonne coopération, c’est que le centre de location est bâti avec des conteneurs qui proviennent du port de Québec. « C’est un concept de mon frère Pierre, dit Joanne. Il est unique au sein de la bannière Lou-Tec! L’idée est pratique parce que nous pouvons déplacer notre installation rapidement lorsque requis! » ajoute-t-elle.

Il existe une niche que le couple Pouliot-Careau souhaite développer. « Il existe un énorme potentiel du côté de la construction commerciale et industrielle. Parce que cet équipement est recyclé, il est écologique. Simple et solide. Nous offrons une multitude de possibilités, » conclut Joanne.

Défis et expansions futures

Depuis mars 2007, Claude A. Larocque est président et directeur général de Lou-Tec’s. Monsieur Larocque possède une grande expérience dans le développement de marchés et de bannière. Il a travaillé pendant 19 ans

RENTAL RUMBLES

JLG Industries breaks ground in China

JLG Industries, Inc., along with its parent company, Oshkosh Corporation, broke ground for a new manufacturing facility in Tianjin, China. The announcement is another step in Oshkosh Corporation’s strategic business initiatives to meet the demands of a global economy and the growing demand for aerial work platforms in the Chinese and Asian

JLG Industries’ new manufacturing facility in Tianjin, China, will produce JLG access equipment specifically for the Asian market.

markets. The new facility will produce JLG access equipment specifically for the Asian market.

“This new Tianjin facility is a major milestone in our global business expansion and operations strategy. We have chosen to expand in China because we believe the Asian market holds tremendous long-term potential for our access equipment. In many respects, our Asian customers are just beginning to see the tremendous value that access equipment can provide in construction, manufacturing, maintenance, industrial and shipyard applications,” says Craig E. Paylor, Oshkosh Corporation executive vice-president and president of JLG Industries.

“We are committed to providing the best value to each of our customers individually, customized for their location, application and duty cycle. This new facility will allow us to better supply and support our customers in the region,” he adds.

Robert G. Bohn, Oshkosh Corporation chairman and chief executive officer says “This facility will be the first ever China-based manufacturing facility for Oshkosh Corporation. The facility we are building in Tianjin is a strategic initiative to directly service regional customers with a faster delivery turnaround for our JLG brand of aerial work platforms.”

JLG Industries has been selling and servicing products in the Asian market for decades. The company opened an office in Beijing in 2002 to enhance responsiveness for its Chinese customers in the shipyard, construction, airport, hotel, industrial and maintenance industries.

“This locally produced product will give Oshkosh a distinct strategic advantage in a very aggressive, competitive Asian landscape. JLG product made at the Tianjin facility will be targeted for the China and Asian markets and be a complement to other JLG manufacturing facilities which build product for the rest of the world,” he says.

As part of its on-going social outreach program in China, the company also donated two JLG telehandlers to help local officials in the rebuilding in Wenchuan County, which was tragically impacted by the major earthquake that occurred in May in Sichuan Province.

RENTAL RUMBLES

‘Big iron’ marketing firm elected to AEM

Marketing Strategies & Solutions, a London, Ont. based advertising and communications agency, has been elected to membership in the Association of Equipment Manufacturers (AEM), North America‘s international trade group for companies that manufactures equipment, products and services used worldwide in the agricultural, construction, forestry, mining and utility fields.

Robert Adeland, president of Marketing Strategies & Solutions, will be the firm’s official representative to the AEM trade group. He will join more than 6,500 industry executives from AEM member companies who participate in the trade group’s issues-oriented, jobspecific and product-based working groups. The specific areas include safety and technical support, equipment market statistics, public policy, trade shows, workforce development, education and training, and worksite safety and educational materials.

Established by Robert Adeland in 1997, Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for “big iron” equipment manufacturers in Canada and the U.S.

Contact Association of Equipment Manufacturers, www.aem.org

Contact Marketing Strategies & Solutions, www.marketingstrategiesandsolutions.com

Kohler enters diesel market

Kohler Co.’s Global Power Group has announced its first diesel engine line for the North America market.

A total of seven air-cooled models from 6.7-34.9 horsepower and six liquid-cooled models from 16.864.4 horsepower are among the new line of Kohler diesel engines.

The new Kohler diesel air- and liquid-cooled engines are in production and available for order from Kohler Engines dealers and distributors throughout North America. The Kohler diesel range features both singleand multi-cylinder models (50kW and under). The new Kohler diesel engines are emission compliant, to the latest EPA and CARB emission requirements.

“Kohler is very serious about competing in the non-highway engine market on a worldwide map and this diesel line complements our current gasoline engine offering,” says Cam Litt, marketing managerKohler Co.’s engine division.

The diesel engines will feature an extensive range of both air- and liquid-cooled units that offer advanced fuel efficiency and low sound levels, and a myriad of air intake and oil-filtration system options. ■

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MAINTENANCE

TLC for TLBs

By Doug Dahlgren*

Maintenance tips to keep compact tractor loader backhoes on the jobsite and productive

When the compact tractor loader backhoe (TLB) was first introduced several years ago, many saw it as a “toy,” or simply a not-so-serious, smaller version of the full-size TLB. But as time went on and this machine gained jobsite experience, rental operators started to realize that the compact TLB offered a nuance over its larger equipment cousin that justified its place in the rental market, mainly in performance combined with manoeuvrability.

Though these smaller machines could not approach the power and payload of the full-size TLB, they could still offer the necessary capabilities to answer many tasks, while being compact enough to get into areas inaccessible to larger machines.

With its ever-increasing versatility and acceptance in the market, the compact TLB has experienced a boom in terms of usage and demand. But with increased demand comes increased responsibility for the rental operator. Though these machines are built for rugged use, the more time they spend in the unforgiving conditions of most jobsites, the more need there is for proper maintenance to avoid costly downtime. It is a fact that with time and continued use, all equipment will inevitably fail, regardless of how well built. It is also a fact that conducting proper maintenance while recognizing and responding to common equipment warning signs will maximize the life of any piece of equipment.

By following some tips on how to properly maintain a compact TLB rental companies can and further its reputation as a versatile and dependable jobsite ally for customers.

Where

is the owner’s manual?

Perhaps the most logical resource for maintenance information, regardless of the type of equipment, is the owner’s manual. It includes suggested maintenance schedules and procedures, inspection checklists, troubleshooting tips, proper operational techniques

and safety information. Unfortunately, few give manuals the attention they deserve before operating equipment. In fact, it is not unusual to find the operator’s manual still sealed and protected within its original plastic bag years after the equipment has been put in service.

One possible reason for this is that some assume that maintenance requirements and other vital information is roughly the same for different pieces of equipment. Even when looking specifically at compact TLBs, different models are built with different components, so that a one-size-fits-all approach is not sufficient.

The first step a rental company should take when purchasing a new or used piece of equipment is to consult the manual and develop a maintenance program based on the manufacturer’s recommendations. Most manuals will clearly detail the appropriate maintenance schedule for individual equipment models. If the manual cannot be found, try the manufacturer’s website. Most leading manufacturers will have manuals readily available online for convenient access. The key is to understand that this information is provided so customers can get the most out of a manufacturer’s piece of equipment. The next step is to pay attention to this information and then understand how the manufacturer expects it to be used.

An example of a daily, or eighthour, maintenance checklist for a diesel compact TLB:

Check engine oil level, fill if needed.

Check battery electrolyte level.

Check fan belt for tightness.

Check oil cooler fins, clean as necessary.

Check radiator hoses and clamps for leaks.

Check fuel lines for leaks.

Check air cleaner element.

Check electrical wiring for damaged or loose connections.

Tighten lug nuts to 80 ft/lbs.

Check hydraulic oil level, fill if necessary.

Check all fasteners for tightness. Check backhoe bucket teeth, replace if necessary.

Grease all swivel points (loader and backhoe).

Check hydraulic hoses for damage and loose connections.

Do manufacturers really expect mechanics and operators to conduct multiple checks before and after each use? The simple answer is “no.” Some items should be checked daily without question, such as checking the engine oil, but what manufacturers are trying to do with such substantial daily checklists is provide a guideline for what areas need regular monitoring.

For example if you do not tighten the lug nuts every day, you should be aware that these are areas that need regular attention, and know that they can’t be put off for weeks or months at a time. At the very least, the mechanic or operator should do a daily walkthrough of the equipment, while keeping this list of checks in mind.

Because of their extended versatility and ease of use, compact TLBs have become very popular in the rental market.

MAINTENANCE

If any fluid, such as hydraulic fluid, is low, mechanics or operators should investigate further to determine why the levels are down.

Listen to the machine

Beyond the potential maintenance issues one can determine through routine checks and walkthroughs, it is important for operators to pay attention to other issues the equipment may be indicating through other sights, sounds or smells.

Some of the most common indications of trouble include smoke,

performance loss, squealing belts and other uncommon engine noises such as knocking sounds. All of these are symptoms of burgeoning problems and should be addressed as such to prevent larger, more costly issues from developing. Remember, any change in operation is a signal that maintenance is needed.

In most situations, combining all these tips will create a suitable maintenance routine for the TLB. But what about TLBs that do not enjoy the comforts of warm weather year round?

When the temperature drops

Because cold weather environments are harder on equipment, maintenance becomes more of a critical issue than in warm weather. Simple tasks such as checking oil, cleaning filters and fuelling the equipment need special attention. For example, fuel tanks need to be kept full or close to full at all times to prevent condensation from building up inside the tank. Condensation can cause a number of engine problems including blocked fuel lines and plugged oil filters, so it is also a good idea to check

the filters more frequently during cold weather operation.

Engine oil must still be checked every day, and may need to be changed to the proper viscosity, relative to the temperature. The owner’s manual is the best point of reference, as it contains special recommendations for the oil, based on the temperature the equipment is being operated in.

One of the biggest problems associated with engines and cold weather is the battery. A battery has approximately half of its capacity at -18 C than it does at 27 C. Ensuring the battery is in good condition and fully charged will increase the likelihood of quick engine starts.

And finally, be patient with the equipment. Allowing the machine ample time to warm up will result in less chance of damage to the engine and hydraulic system. Just as a person would allow a car to warm up in cold weather, a TLB needs a chance to elevate its temperature before going to work.

Shop around

Of course, it is important to conduct routine maintenance and watch for

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MAINTENANCE

While it is not necessary to check the fan belt before every operation, it should be monitored regularly to be sure it is tight and there are no visible signs of wear or damage.

signs of problems with any piece of equipment, but is it possible to reduce maintenance requirements before ever purchasing a compact TLB? Yes, that is why a potential buyer should take the time to study the available equipment and determine several “maintenancefree” features that some manufacturers are building into their equipment.

Due to their extended versatility and ease of use, compact TLBs have become very popular in the rental market. This rental popularity, in turn, has led to benefits for all owners and operators of compact TLBs.

In the rental market, a machine with low maintenance requirements is of primary importance. Manufacturers and rental operators alike fully understand that the rental customer will not be conducting any routine checks or maintenance on their machines. Renters need a machine to do a certain job and there is no way they are going to spend any rental time maintaining someone else’s machine. All of this maintenance must be done by the rental operator, and the faster it can be completed and the machine can be back out on rent, the better.

Some manufacturers have been building their machines to be more robust and better able to handle the rigours of rental, which results in better equipment for all. Features such as oversized pins on all areas of articulation, composite bearings and sealed joints to keep dirt out and grease in, and the elimination of metal-onmetal contact in the backhoe joints all contribute to machines with greatly reduced maintenance requirements.

These machines typically offer more smooth and precise operation, which contributes to better productivity. Obviously, it is in a manufacturer’s best interests to continue to build compact TLBs with better components to increase durability and reduce maintenance concerns, but there will never be a machine that does not require some regular care. That is why these same manufacturers pour thousands of dollars into documentation, websites and other customer service devices. All

that remains is for the end-user to “use” it. No matter how well built the machine, use the manufacturer’s documentation to develop a maintenance strategy, follow it and watch for warning signs. It may take some extra time, but the result is reduced headaches and a reliable investment that keeps paying dividends for years to come. ■

* Doug Dahlgren is the product manager for Allmand Bros. Inc.

CRA TRADE SHOWS

Rental show roundup

The Canadian Rental Association (CRA) is gearing up for its 2009 trade show program, which provides a rental exclusive venue for rental professionals to view the latest products and services offered to the Canadian rental market. Canadian Rental Service magazine highlights them in this rental show roundup.

Atlantic regional trade show, Moncton, N.B., Feb. 20-21

The trade show spirit is alive and well in eastern Canada! After being cancelled in 2004 the show was reinstated in 2005 and has made a serious comeback thanks to the tireless work of the association’s volunteers, who felt that it was necessary to have an annual event that brings the industry together.

The show takes place at the Crowne Plaza in Moncton, New Brunswick, and features very affordable exhibitor rates for CRA supplier members, starting at $200 for a 10 by 10 foot booth, and $250 for non-members.

CRA volunteer Olivia D’Eon says the show has been rekindled due to the support of both exhibitors and attendees. Despite the lagging economy in Atlantic Canada, D’Eon says the show is receiving the support it has enjoyed for the last five years. “Everyone in the rental industry here, both member stores

and suppliers, agrees we need an event that brings the industry together,” she says. “I think the exhibitors have been pleased with past shows and everyone loved the social event.”

Prairie regional trade show, Saskatoon, Sask., March 14

As usual for this regional show, attendance is always good and exhibitors are always happy. The CRA members in this region have consistently continued

2009 Prairie Regional Trade Show, March 14

A.E. Sales

Bartell Morrison Inc.

Bomag Canada Inc.

Brandt Tractor

Canadian Rental

Service magazine

Cavalier Industries

Celtic Distributors

Consolidated Turf

Custom Carrier

Deltaquip

Diamond Products

Doosan

Eliet USA

Falcon Ladder

FGI Supply

Genie Industries

Goodall Rubber Company

HED Insurance

Hilti

ICE Manufacturing

Jancy Engineering

M.S. Sales

Magnum Products

Makita Canada

Mancorp Industrial Sales

Multiquip

National Hose

Orion Software

Proscreen/OMH Innovations

Renown Industries

Rentquip

Saskatchewan Dept of Highways

Skyjack Inc.

Solutions by Computer

Terracut Supply

Total Equipment Sales

Trinitec

Uniquip Canada

Volvo Construction Equipment

Wacker Neuson

Warner Shelter Systems

Wayne Weight Marketing & Sales

Weber Machine

their tradition of showing their appreciation to their manufacturer and supplier members by holding off on their yearly purchases to buy from vendors at the show and by giving them as much recognition as possible in front of their customers during the social events.

The traditional dinner banquet at this event has always attracted a lot of people with about 250 people registering for this well-attended event, which usually features a top-notch comedian or hypnotist for live entertainment. This event is also widely supported by large national rental companies, which is a sharp visual testimony to the camaraderie among rental professionals in western Canada and is undoubtedly the key to the Prairie Show’s success.

CRA volunteer Doug Mitchell, says the key issue for Canadian trade shows this year will be the exchange rate between the U.S. and Canadian currencies. “Depending on where the dollar is it could make more sense to buy at home. Rental operators will see the same equipment here that they will see down at the ARA show. It might make more sense now to buy at your local show,” he says.

The show in Saskatoon is known for its social program and despite being a small centre it has attracted large rental companies such as Hertz, United and RSC, as well as independents.

“They are designed for everybody. There are no barriers between big or small rental companies because there is

The Canadian Rental Association is hosting rental exclusive trade shows in British Columbia, Saskatchewan, Quebec, Ontario and New Brunswick for 2009.

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CRA TRADE SHOWS

2009 B.C. Regional Trade Show, Jan. 16 to 17

A.E. Sales

BE Pressure Supply

Bobcat Country

Bomag Canada Inc.

Butler Survey

Cavalier Industries

Celtic Distributors

Cyclone Diamond

Deltaquip

Dyne Industries

Eliet USA

EMB by Wallenstein

Falcon Ladder

Genie Industries

Greenline Hose

HED Insurance

Hilti Canada

Hilti Coffee Service

Husqvarna Construction Products

JK Samuel Distributors

Langtry Industries

Magnum Products

Makita Canada

Mancorp Industrial Sales

MS Sales

Multiquip Inc.

Orion Software

Rentquip Canada

Skyjack

Solutions by Computer

Star Diamond Tools Inc.

Stone Construction Equipment

Surfwood Supply

Terracut Supply

Trinitec Distributors

Uniquip Canada Inc.

Wacker Canada Ltd.

Warner Shelter Systems

Weber Machine USA

2009 QUÉBEXPO, March 31 to April 1

Abmast Abrasives

Action Marketing A.G. Inc.

A.E. Sales

Assurances Michel Brosseau

Atlas Copco

Aubin et St Pierre Inc.

Bartell Morrison

Bobcat

Bomag Canada Inc.

Bosch Power Tools

Brunner Canada

C.E.C. Equipements

Canada Power Technology

Canadian Rental Service magazine

Cantherm Distributors

Cisolift Distribution Inc.

Alto-Clarke Floor Machines

CM Diamond Blades

Con-Ag-For

Con-X Equipment Canada

Corniver Technologies Inc.

Defco

Diamond Systems Inc.

Dynapac Canada Ltd.

Eastcan Marketing

Echo Power Equipment

Eliet USA

Equipements Mathieu Inc.

Equipments Bernard Ltee

Equipments ESF Inc.

Equipements Select-Lift

Groupe FCM

Groupe Lou-Tec

Greenline Hose & Fittings

HED Insurance

Hertz Location d’equipement

Hilti Canada

Husqvarna Construction Products

Intro Marketing

Jet Equipment & Tools

Joe Loue Tout

Johnny Vac

Les equipements G. Comeau

Les Equipements Twin

Location Serca Inc.

Makita

Mascoutech

Multiquip Inc.

Nexequip

North Safety Products

O.J. Compagnie

Orion Software

Pearl Abrasive

Phoenix Fastening Systmes

Plafolift Inc.

Red-D-Arc Welderentals

Rentquip Supply Ltd.

Select Lift

Split Fire Sales

S&S Supply Ltd.

Stihl Limited

Tentes Fiesta Tents

Theo Turgeon Equipement Inc.

Total Equipment Sales

Trinitec Distributors

Tsurumi Pumps

Uniquip Canada Inc.

Volvo

Wacker Canada Ltee

Wajax Industries Ltd.

Warner Shelter Systems

Weber MT

mutual support for all rental stores,” he says, emphasizing that suppliers have strongly supported this event through booth sales, sponsorships and by offering one-day show specials. “From a social aspect there is much learning to do while having a good time.”

QUÉBEXPO, St-Hyacinthe, Que., March 31 to April 1

“Sold out, we’re full!” Should be the theme of the CRA trade show in Quebec, jokes incoming CRA president Jay Williams. As in years gone by this trade show will be a sold out event, which has been a characteristic of this show for the last several years as it boasts the highest attendance and support in the country. In fact, the Quebec regional trade show broke CRA attendance records in 2005 when 513 rental operators and qualified visitors attended the show that featured 266 exhibits from 95 companies, surpassing the 500 mark for the first time since the association began hosting its trade shows in 1989. It has now become the largest CRA event in Canada.

Williams says organizers have not adopted a theme for the upcoming show after surveys indicated that exhibitors didn’t want one. “It’s all business,” he says, adding that exhibitors are focused this year on their bottom lines. “They will be focused on selling and rental operators will be focused on buying.”

The annual breakfast meeting, which is also very well attended every year, is on track to sell 160 to 170 tickets with most of them sold in advance, which speaks to the support this show gets from its CRA members.

Williams says the CRA in Quebec promotes the show in its monthly newsletter; however, he adds that most of the advertising is ‘word of mouth’ coming from association directors who work tirelessly to promote the show and the vendors who exhibit there. “We always get great support from our suppliers and they in turn will be supported by the 400 to 500 people who will visit the show!” he says.

British Columbia regional trade show, Surrey, B.C., Jan. 16 to 17

While this issue of the magazine went to press before January, Canadian Rental Service contacted CRA volunteer Angie Venekamp prior to the B.C. show, who said the association was on track to sell more booth space than last year and noted there were some new exhibitors signing up.

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CRA TRADE SHOWS

“The timing of the trade shows is critical to our members here,” she says, adding that the ARA show in March is too late for rental companies on the west coast who need to make their equipment purchases earlier. “By then our spring is practically over,” she says.

The event has always been a good social event and organizers have come up with some fun events at the show such as tent erection competitions, plate compactor races and high octane belt sander racing. Venekamp says the

exhibitors like the facility because it is easily accessible, there is ample free parking and it is away from the hustle and bustle of downtown. The facility is also centrally located between the airports in Abbotsford and Vancouver. (Editor’s note: See full coverage of the show in the March issue of Canadian Rental Service).

Ontario regional trade show, London, Ont., Jan. 24

“A very fun social event with a tabletop show,” is how CRA volunteer James

Morden describes the event in Ontario, which took place prior to press time. The association in Ontario has been on a roll for the last few years with its monthly meetings being held at the businesses of its rental store and supplier members. Morden says this will be an extension of that program as the association continues to mix things up, move meetings around and keep things fun for members.

“So far we have been pleased with the pre-registrations from suppliers, who seem to like the format, and we are expecting a good response from members,” he says, adding that they have booked a high-profile comedian/ hypnotist for entertainment at the dinner banquet. “We are going to be doing some different things for our members in 2009, hosting meetings at unique venues and generally reaching out to them.” (Editor’s note: See full coverage of the show in the March issue of Canadian Rental Service).

For more information on CRA regional trade shows, contact the CRA, 1-800-486-9899, www.crarental.org. ■

COMING EVENTS

February 21

CRA Atlantic Regional Trade Show Moncton, N.B. 1-800-486-9899 www.crarental.org

March 3-5

ARA The Rental Show Atlanta, Ga. www.therentalshow.com

March 5-6

Heavy Equipment Show Toronto, Ont. www.nhes.ca

March 14

CRA Prairie Regional Trade Show Saskatoon, Sask. 1-800-486-9899 www.crarental.org

March 31- April 1

CRA Quebec Regional Trade Show St. Hyacinthe, Que. 1-800-486-9899

www.crarental.org

October 29-31

The Green Industry and Equipment Expo Louisville, Ky. www.gie-expo.com

CANADIAN RENTAL ASSOCIATION

President’s Message

By “Bobcat Brad” Williams, CRA president

Hello fellow rental people. The New Year means a fresh new start to business and opportunities. With the current economic climate, our industry is positioned for growth. Our customer’s available capital for equipment purchases has tightened up; thereby increasing the potential for rental. Infrastructure spending is expected to grow. New economic stimulus packages are expected to be rolled out in 2009. The rental industry is quick to react to the market. This Industry has a reputation of adapting to the market and capitalizing on change. With knowledge of the situation in the financial markets, I do want you to know that our CRA financial house is in order. We will not be looking for a bailout. In September 2008, the CRA Board of Directors passed another budget in the black. Year to date we are on target with that budget. Fiscal responsibility is being well represented at all levels of the CRA. I believe the “Big Three” could learn some lessons from us!

We are now well into trade show season. With the Atlantic and B.C. shows behind us, we have the Quebec, Prairie and American Rental Association (ARA) shows to look forward to. I encourage you to attend your nearest CRA Show. The CRA Annual General Meeting (AGM) takes place in Atlanta in March 2009 in conjunction with the ARA Rental Show.

Over the winter months it is a great time to utilize the resources of the ARA lending library. Many of us have had some new hires over the last couple of years. No better time than now to train these people.

With my term as president quickly drawing to an end, it is time to offer thanks to all.

One of the most rewarding benefits of this position is connecting with people from across our great country. Special recognition goes out to Doug Mitchell, CRA Chairman of the Board, for his contribution over the years. Doug, like others before him, has sacrificed his time to push the association forward. I applaud Andrew Paquette for his term as ARA Region 10 Director. Andrew has represented Canada extremely well. We welcome Rhonda Pedersen to the Region 10 Director position. As past president of the CRA, she has knowledge of the process and will be an asset to the ARA Board of Directors. I welcome Jay Williams to the president position. Jay has had some great training in Quebec.

I look forward to Jay’s leadership and the experience he has to offer.

Again the CRA is being well represented by an outstanding person in our industry. I would like to thank the CRA Board of Directors for a successful year. Mandy and Marie at the Winnipeg office have been a pleasure to work with. Please seek these ladies out at your next CRA event.

In closing, I have enjoyed every aspect of my involvement with the CRA. I encourage you to get involved with the CRA. My experience has convinced me that we are members of the best association in North America.

Le message du président

Par “Bobcat Brad” Williams, président de la CRA

Bonjour chers collègues de la location. Avec la nouvelle année commence un nouveau départ et de nouvelles opportunités pour les

entreprises. Dans le climat économique actuel, notre industrie est en mesure de croître. Le budget de nos clients pour l’achat d’équipement est assez serré, ce

CANADIAN RENTAL ASSOCIATION

qui permet d’accroître le potentiel de location. Les dépenses d’infrastructure devraient aussi augmenter. De nouveaux projets pour stimuler l’économie devraient être mis en place en 2009. L’industrie de la location réagit très rapidement au marché. En fait, cette industrie a la réputation de s’adapter au marché et de capitaliser sur le changement.

Avec la connaissance de la situation des marchés financiers, je voudrais que vous sachiez que notre bureau de la CRA est financièrement en ordre. Nous ne serons pas sous caution pour nous tirer d’affaire!

En septembre 2008, le conseil administratif de la CRA a adopté un autre budget prometteur. À ce jour nous sommes exactement en ligne avec le budget. La responsabilité financière est bien représentée à tous les niveaux de la CRA. Je pense que les trois grands fabricants d’automobiles pourraient tirer quelques leçons de nous!

Nous sommes maintenant en pleine saison des salons d’exhibitions. Avec ceux de l’Atlantique et de la ColombieBritannique dernière nous, nous avons

les salons du Québec, des Prairies et de l’ARA encore à venir. Je vous encourage à participer au salon de la CRA de votre région. L’assemblée générale annuelle (AGM) est à Atlanta en mars 2009, pendant le Rental Show de l’ARA.

Les mois d’hiver sont un très bon moment pour utiliser les ressources de la bibliothèque de prêt de l’ARA. Beaucoup d’entre nous avons eu des nouvelles recrues au cours des deux dernières années. Il n’existe pas de meilleur moment que maintenant pour former ces gens.

Mon mandat de Président tire rapidement à sa fin; il est temps pour moi d’offrir mes remerciements à tous. L’un des avantages des plus enrichissants de cette position a été celui de la rencontre avec les gens de partout au travers le pays. Une reconnaissance spéciale envers Doug Mitchell, le Président du conseil d’administration, pour sa contribution au fil des ans. Doug, comme d’autres avant lui, a sacrifié son temps pour faire avancer l’association. Je félicite Andrew Paquette pour son mandat en tant que Directeur de la Région 10 de l’ARA. Andrew a fort bien

Weber MT’s compaction control system ensures optimum compaction results thanks to continuous monitoring of the soil.

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R Less rework saves time and money.

R Failures can be detected before damage to the machine occurs (COMPATROL®-MSM).

représenté le Canada. Je souhaite la bienvenue à Rhonda Pederson au poste de Directrice de la Région 10. En tant qu’ancienne présidente de la CRA, elle a la connaissance du processus et sera un atout pour le conseil d’administration. Je me réjouis de Jay Williams à la position du Président. Jay a reçu une grande formation au Québec. Je me réjouis de la direction de Jay et de l’expérience qu’il a à offrir.

Là encore, la CRA est bien représentée par une autre personne forte en connaissance de notre industrie. Je tiens à remercier le conseil d’administration de la CRA pour une année couronnée de succès. Il m’a été un plaisir de travailler avec Mandy et Marie au bureau de Winnipeg. S’il vous plaît allez trouver ces dames lors de votre prochain événement de la CRA.

Pour conclure, j’aimerais vous dire que j’ai apprécié tous les aspects de mon engagement auprès de la CRA. Je vous encourage à vous impliquer auprès de la CRA. Mon expérience m’a convaincu que nous sommes membres de l’une des meilleures associations de l’Amérique du Nord. ■

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SURFACE PLANERS Plain talk on surface planers

By Dennis Von Ruden*

Basic understanding of flail configurations makes renting easier

After being introduced 35 years ago, the popularity of small surface planers continues to grow as more and more rental companies find markets for the machine. Planers, which also are called scarifiers, work well on everyday municipal maintenance projects, trip-and-fall sidewalk projects, traffic line removal and any other task requiring the removal of excess concrete.

The planing process itself is considered rather destructive and unrefined in contrast to more controlled grinding with diamond discs or blades. How much material is actually removed with flails is dependent upon a number of factors, including drum/flail configuration, tensile strength of the material being removed, and the machine’s travel speed. Understanding these factors allows a rental centre to make the best recommendation to a customer for any specific application.

The four flail configurations, which are named for the type of tooth on each, come in various industry standard diameters and thicknesses to meet the needs of virtually any application.

As surface planers became more commonplace over the past few decades, the technology changed little. All surface planers share the same basic platform configuration. A variety of sources power the machines, from gas and diesel engines to electric and even pneumatic motors. Some

SURFACE PLANERS

Planers, which also are called scarifiers, work well on everyday municipal maintenance projects such as removing traffic lines or grinding down misaligned sidewalks.

planers are manually propelled, while others incorporate self-propelled drive systems. A belt reduction connected to a high-speed, rotating drum typically transfers the power since the belt can minimize the amount of destructive resonance transferred back to the power source. Manufacturers supply drums in a variety of diameters and widths, and planers are classified by the drum width, such as 8, 10 or 12 inches.

Regardless of the manufacturer, drive configuration or drum width, all surface planers utilize a rotating drum loaded with rows of flails that impact directly against a target surface. This flailing action transfers a large amount of kinetic energy to strike against and subsequently remove material.

As job applications have increased over the years, so have the kinds of flails available. This made things pretty complicated and expensive for rental centres that needed to maintain an expansive inventory for customers. Manufacturers have responded to this frustration by consolidating some configurations and eliminating others.

Flailing for a solution

Today, it’s only necessary to stock four flail configurations, which are named for the type of tooth on each: star flail, beam flail, tungsten carbide tipped flail and milling flail. The four configurations come in various industry standard diameters and thicknesses to meet the needs of virtually any application.

Star flails work best in removing coatings and encrusted material, cleaning concrete and asphalt surfaces, de-scaling steel ship decks or performing light scarification prior to applying a new surface coating. The flails are stamped from high-manganese-content alloy steel and are through

DEPENDABLE SERVICE

SURFACE PLANERS

hardened for additional service life. While every application is different, star flails generally last one to three hours.

Like star flails, beam flails are stamped from a high-manganese-content steel and are through hardened for added durability. Beam flails’ finish texture is between medium course and course, and they also last about one to three hours, depending upon the application. Most often, this type is used to remove medium-duty asphalt and concrete, traffic lines, thicker coatings and encrusted materials.

Tungsten carbide tipped flails can be five or six sided and will produce a medium to course surface texture. The flails will last as long as 250 hours on typical applications, such as removing trip-and-fall hazards on sidewalks, grooving concrete and asphalt or removing heavy-duty concrete and asphalt. The flails’ durability comes through the tungsten carbide inserts brazed in a perimeter configuration around an alloy steel body. This higher quality construction delivers maximum performance and the best return on investment on most material removal projects.

Milling flails incorporate rectangular tungsten carbide inserts, which also are brazed around the perimeter of an alloy steel body. The configuration is very similar to that of standard machine tool cutters, making milling flails directional in nature. This requires them to be operated in an “upcut” or “climb cut” mode. This means that a manually propelled planer will need to be pulled

Understanding factors such as drum/flail configuration, tensile strength of the material being removed and the machine’s travel speed allows a rental centre to make the best recommendation to a customer for any specific application.

toward the operator. If the planer is pushed forward, the flails will “down cut,” causing wear on the back side of the inserts and significantly decreasing the service life of the flails. When used correctly, milling flails should last as long as 30 hours, depending on the specific application. Typically, milling flails are used to remove traffic lines from concrete and asphalt surfaces, as well as to remove membrane-type materials from concrete surfaces.

Watch where it wears

No matter what flail style is most frequently rented, one may find that

some will begin to wear excessively on one side rather than evenly around the perimeter. There are two possible causes to consider.

First, the flails may be loaded too tightly on the drum shafts. This will not allow them to spin freely as intended. The spinning action allows the wear to be distributed evenly about the flail’s perimeter. If the flails are tight and cannot spin properly, wear will occur predominately to one side. Even if manufacturer’s guidelines are followed and the correct number of flails and spacer washers are loaded, variances in manufacturing tolerances and material

SURFACE PLANERS

A worn tungsten flail occurs if flails are loaded too tightly on the planer drum or if the user is raising the planer’s guiding wheels off the application surface and putting unnecessary pressure on the flails.

thickness may require that slight adjustments be made.

To prevent this, adjust the number of flails and spacer washers to allow them to spin freely so they can properly “flail” against the surface.

The other possible cause for uneven wear could be attributed to the customer. If the operator raises the planer’s forward wheels off of the surface, the rotating drum will incorrectly support the machine’s weight. This also does not allow the flails to properly spin and will create excessive wear to one side.

Despite some beliefs to the contrary, raising the machine off its front wheels does not increase but, instead, decreases the material removal rate. This is because the resulting increase in recoil forces makes the surface planer unstable. The more a machine hops or jumps, the less kinetic energy it can effectively transfer to the surface.

To prevent this, instruct customers that the proper and most effective operation will involve keeping all wheels in contact with the surface.

Flails are the heart and soul of the material removal process. The quality and style define how fast the material is removed and the corresponding surface finish. In the end, understanding the customers’ application, making the appropriate flail recommendation and sharing a bit of advice on planer usage will help ensure proper handling and thus more productive, happier customers. Together, these will bring an optimum return on investment for rental centres. ■

*Dennis Von Ruden is the president of General Equipment Company.

INNOVATION

Added torque

The Toro Company has unveiled the latest additions to its Dingo compact utility loader family, the narrow and wide track TX 427 models. Both TX 427 loaders feature a robust 27-hp Kohler engine that delivers added torque for increased pulling and digging force. These models also come standard with a heavy-duty two-stage air cleaner that offers superior dust and dirt filtration.

The company says it has simplified its lineup by offering one model in either narrow or wide track design, beefed up with a more powerful engine, and increased the power-to-weight ratio for improved jobsite efficiency.

The TX 427 wide track model weighs 2,186 lbs. with a standard bucket, and it offers the same rated operating capacity as the narrow track model at 535 lbs. (35 percent of tip capacity). With an overall length of 92 inches including bucket, this model’s width is increased to 41 inches to accommodate the wide track set up but is still compact enough to fit through a 42 inch gate. With 3.5 psi ground pressure, this unit offers a light footprint and improved flotation for better traction in sandy or wet ground conditions. ■

The Toro Company 1-800-344-8676, www.toro.com.

Competitive premiums, better overall value

Protected Self-Insurance Fund belongs to members

Potential annual rebate on fund surplus

Long term price stability

Off-premises coverage for rental equipment

Accommodation for re-rental of equipment

Conversion coverage

Risk

PROFIL

Suite en page 8

pour Pétro-Canada avant d’embrasser une carrière internationale chez Chevron Texaco. Sa gestion chez Lou-Tec a instauré la facturation centralisée, un système qui permet à un entrepreneur de transiger avec plusieurs centres de location pour recevoir une seule facture mensuelle qui inclut toutes les transactions.

« Cette facturation centralisée facilite la comptabilité pour nos gros entrepreneurs. Au lieu de recevoir des factures de plusieurs locations différentes, toutes les transactions vont apparaître sur le même état de compte, » explique monsieur Larocque. Récemment, un autre outil de travail pratique a été inauguré – l’inventaire centralisé. Les centres de location auront accès à tout l’équipement disponible dans le réseau de la bannière de Lou-Tec. Ceci permet à l’entreprise d’indiquer plus efficacement tout l’équipement disponible et d’effectuer une recherche par ordinateur plus rapide pour leurs clients.

« Pour moi, l’intégration verticale de certains processus comme la facturation et l’inventaire centralisés constituent des

critères essentiels pour offrir un service complet. De plus, des programmes dans le but d’atteindre l’excellence dans l’exploitation de centre de location ont été lancés en 2008 en même temps que des manuels d’exploitation pour aider nos membres à exceller dans l’entretien de l’équipement, le service à la clientèle, les méthodes de commercialisation et le marketing de leurs services. Ce programme appelé LOU-TExCellence est couronné du gala du Prix du Président où les meilleures performances sont honorées une fois par année, » dit-il.

En plus des initiatives mentionnées, l’accent a été placé sur des projets d’expansion. « Au cours des deux dernières années, huit nouveaux centres de location ont été inaugurés, situés à Sainte-Julie, dans le bas de la ville de Montréal sur la rue Maisonneuve, à Jonquière, Trois-Rivières, Bécancour, La Malbaie, dans la ville de Québec et à Lévis. De plus, des projets d’expansion pour la région d’Ottawa et les Maritimes sont planifiés dans un proche avenir. « Le nom de Ren-Tec est déjà enregistré et un directeur développement du marché a été embauché spécifiquement dans ce

but, » ajoute monsieur Larocque. Mais le plus grand avantage pour LouTec est, selon lui, que Lou-Tec fournit à ses membres l’occasion d’utiliser un grand nombre de ressources pour gérer et exploiter avec succès leur entreprise de location tout en conservant animé leur esprit d’entreprise. « Nos membres sont avant tout des entrepreneurs. Ceci est une grande qualité parce qu’ils ne sont pas passifs et n’attendent pas des directives de la bannière si et quand ils veulent développer un marché, dit-il. Cependant, ils ont plutôt leurs propres idées et ils se font un devoir de relayer leurs commentaires et leurs suggestions à la direction en respectant les décisions prises par les gestionnaires! Ceci pourrait être considéré comme un défi, mais il est tellement plus intéressant de travailler avec des gens qui sont proactifs! Le défi maintenant est d’exploiter l’esprit d’entreprise de nos membres en leur fournissant des services verticalement intégrés. » ■

* Martine Frigon est une écrivaine professionnelle et photographe basée à Charny au Québec.

Hose supplier hosts rental tour

By Chris Skalkos

The Canadian Rental Association (CRA) in Ontario held its monthly meeting in November at National Hose and Equipment in Scarborough. Despite the snowstorm raging outside more than 40 people attended the fivestar catered event that took place in the company’s warehouse amid a stock of hoses skidded and wrapped for domestic and international destinations.

Attendance at meetings has been growing ever since the association changed the format by taking it out of hotel facilities and into the buildings of rental stores and their suppliers for a guided tour.

Many say the novelty of inspecting another rental company’s operation is too tempting to pass up. Manufacturer and supplier members have also stepped up to offer their facilities for meetings, saying they want to give rental operators an inside look at how they operate.

For Mike Stone, president of National

Hose, it was an opportunity to showcase his company, National Hose and Equipment is a

warehousing distributor for industrial and hydraulic hose and fittings, and a selection of industrial equipment.

More than 40 people attended the CRA Ontario November meeting at National Hose and Equipment in Scarborough.

INDUSTRY EVENTS

From plain black rubber to complicated PVC materials, Mike Stone, president of National Hose, delivered an interesting presentation covering the evolution of hose products for the construction industry.

“People are amazed at the assortment of products we carry,” says Stone, describing the company’s humble beginnings. “My father Berne, my wife and I bought a bankrupt business in 1976 without a bank loan . . .we used our credit cards. We hitched up our rental truck and set out to buy hoses at an auction,” says Stone.

He recalls an incident where he was visiting a customer to sell a new “crush proof” hose product. “The customer said ‘okay, let’s see about that’ and then ran it over with an equipment trailer loaded with a Caterpillar on it. I thought to myself, well I’ve lost this sale, but the hose went from being flat to expanding itself again, no problem. I went right to my order book and asked ‘how many lengths will you need?’ I couldn’t believe it myself,” he says with a chuckle.

From three employees in a 1,500square-foot building, the company has worked hard to carve out a customer base. “Now we have a 25,000-square-foot building with 24 employees and a whole lot of customers. Many of our customers are in the rental business and many of them are here tonight,” says Stone. “We have a diversified product line to supply just about any hose and fitting out there in the market.”

The meeting was highlighted by a presentation from Julian Huby of Dixon Bayco Ltd., who demonstrated the assembly of air/water hoses, hydraulic hoses and burst test systems. He also covered a very informative session called “Do’s and Don’ts” pointing out the safety issues of hose and fittings as well as reviewing new hose products for the rental industry.

Julian Huby of Dixon Bayco Ltd. demonstrated the assembly of air/water hoses, hydraulic hoses and burst test systems, pointing out the safety issues of hose and fittings and new hose products for the rental industry.

Other manufacturers who supply the company include Performance Engineering in Saskatoon, Saskatchewan and Kanaflex Corporation in the U.S. Stone left the audience with some advice to cope with the difficult economic times that lay ahead for the rental industry. “Focus on offering quality products, diversify yourself and seek out niche markets. When the chips are down you have to go out and find ways to make things happen!” he says.

James Morden, first vice-president for the CRA says the association’s meeting and rental tour program has been growing in popularity as the association continues to add variety to the format. The meeting in January featured a table top show for manufacturers and suppliers along with a world class comedian/hypnotist who headlined the social event. Rental store tours continue with a tour of Stayner Rental, near Collingwood. The Next Generation Committee is actively recruiting members for roundtable discussions, an Island Tour Cruise is also being planned and the association’s summer golf tournament will coincide with a CRA national board meeting.

For more information about Canadian Rental Association meetings, contact CRA Ontario, James Morden, e-mail: jamesmorden@rentshopinc.com. ■

Editor’s note: Canadian Rental Service went to press with this issue prior to the CRA trade shows in B.C. and Ontario held in January. Watch for full coverage of these events in the March issue!

FOR THE RENTAL MARKET

Small and mighty gets bigger

Kubota Canada has made improvements to the smallest member of its zero tail swing excavator. The U15, introduced last year, is now called the U17 to reflect the upgrades.

With its larger 17-horsepower engine and larger hydraulic pumps, the U17 provides enhanced performance and faster cycle times. More travel motor power increases its traction force; travel motor hoses are now totally enclosed for protection. Balance and stability have been improved, a critical factor with zero tail swing machines. The short pitch rubber tracks reduce vibration and ground pressure. The U17 also now includes Kubota’s informative digital instrument panel.

This 3,700-pound excavator complements the KX41-3 standard tail swing model and gives customers a choice in the one to two ton class. For its size, the U17 has a surprisingly large operator area and is perfect for rental companies because of its ability to access tight work areas.

With Kubota’s renowned engineering and reliability, the U17 rivals any comparable excavator for power, performance and value. Kubota Canada, 1-905-294-7477, www.kubota.ca

Compact excavators mark major expansion

Wacker Neuson has introduced a line of five new compact track excavators marking a major expansion in product offerings to the landscape, rental and construction contractor markets.

The company says this line of compact track excavators offers state-of-the-art technology and proven performance on job sites offered in a wide variety of choices in sizes and capacities.

Model 1404

The 1404 is a mini-excavator that will deliver big machine performance in tight spaces. The Wacker Neuson 1404 is a 1.4ton machine with a maximum digging depth of seven feet/four inches, features

a comfortable work platform with great visibility and a canopy compliant with FOPS, TOPS and ROPS regulations. Two models are available with a choice of standard or long dippersticks. Other features include an economical Yanmar three-cylinder 17.7-horsepower diesel engine and a telescopic undercarriage that provides superior lifting power and stability. Standard equipment includes rubber track, dozer blade, boommounted working light and a control pattern selection system.

Model 3503

The Wacker Neuson 3503 is a 3.5-ton midrange machine with a maximum digging depth of 10 feet/seven inches that features one of the smoothest and most powerful hydraulic systems available. Canopy or full cab work platforms offer both comfort and visibility with choice of standard or long dippersticks. Powered by an economical Yanmar four-cylinder 32.3horsepower diesel engine, the 3503 is the most powerful unit in its class, creating excellent breakout force and stability. Rubber tracks, dozer blades, boommounted working lights and the control pattern selection system are standard.

Model 38Z3

The Wacker Neuson 38Z3 is a 3.5-ton unit that features true zero tail swing with a tail that stays within the tracks for greater visibility and performance in tight work areas. It features a tilting cab for superior serviceability. Powered by an economical Yanmar three-cylinder, 36.8-horsepower engine and a maximum digging depth of 10 feet/two inches, the 38Z3 is the perfect mid-range zero tail swing machine for top performance and economical operation. Available with comfortable ergonomically designed canopy or full cab work platforms with standard or long dippersticks. Air conditioning is standard on cab models. All units include rubber tracks, dozer

blades, boom-mounted working lights and a control pattern selection system.

Model 50Z3

The Wacker Neuson 50Z3 is a 5.0-ton machine that features true zero tail swing with a tail that stays within the tracks for greater visibility and safer operation. Engine and cab are separated, keeping heat and noise out of the cab for more operator comfort and productivity. Powered by an economical Yanmar four-cylinder, 48-horsepower diesel engine and a maximum digging depth of 10 feet/six inches the 50Z3 is the perfect machine for bigger digging jobs. Available with canopy or full cab work stations, the 50Z3 features the biggest cab in its class and air conditioning is standard on full cab versions. All units include rubber tracks, dozer blades, boom-mounted working lights and a control pattern selection system.

Model 8003

The Wacker Neuson 8003 short tail swing compact excavator is the largest and most powerful in the new lineup.

An 8.0-ton machine powered by an economical Yanmar four-cylinder, 69.5-horsepower diesel engine and is available with a full cab work platform with air conditioning. The 8003 has a maximum digging depth of 14 feet/one inch. Standard features include high output hydraulics, rubber tracks, dozer blades, boom-mounted working lights and a control pattern selection system.

A full line of attachment tools are available for all new compact excavators in the new Wacker line.

Wacker Neuson’s new lineup of compact class equipment also includes six new compact wheel loaders and three new dumpers. Future plans include additional compact equipment introductions to complement the line. Wacker Neuson, 1-262-257-4131, www.wackerneuson.com

Superior power, compact design

The Allmand TLB-220 heavy-duty compact tractor loader backhoe tackles many jobs typically reserved for larger TLBs, maneuvres easily in tight areas and can be towed on a trailer behind a pickup truck.

The 3,115-pound TLB features a Subaru EH65D air-cooled gasoline engine generating 20.5 horsepower at 3,600 rpm. An optional Kohler 20-horsepower air-cooled engine is also available.

The industrial-class backhoe features a 2,875-pound digging force as well as an eight-foot/four-inch digging depth. The backhoe’s dual cylinder, 180-degree hydraulic cushioned

Tough Lasers For Your Toughest Customers FOR THE RENTAL MARKET

swing allows precise work in tight areas. Joystick controls and hydrostatic drive provide a smooth, easy-to-operate loader backhoe.

The unit’s loader has a maximum lift capacity of 1,700 pounds and a 2,600-pound breakout force. With a maximum loading height of 90 inches, the 1/3-cubic-yard loader bucket is able to dump loads where other compact tractors cannot reach.

A load-sensing hydraulic steering system ensures hydraulic flow is used only when the operator is turning the steering wheel. This system increases productivity and enhances performance by providing the maximum available hydraulic power to the backhoe or loader.

Oversized tie rods and front axle assembly enable the TLB220 to handle rough terrain. Other standard features include a heavy-duty front-end bumper, rounded fibreglass hood, float control on the front-end loader bucket, easily-accessible service ports and high flotation, low ground pressure tires.

Optional equipment includes work lights, turf tires, a canopy and various backhoe bucket sizes. With the universal quick-attach hitch option on the loader, the unit can accept many non-powered skidsteer attachments such as pallet forks.

The TLB-220’s operator area minimizes fatigue through ergonomic controls and a custom-designed dual operator seat. The backhoe’s seat is elevated to provide optimum visibility and ample legroom. Four-post ROPS and seatbelt are standard.

Allmand Bros. Inc., 1-800-562-1373, www.allmand.com

Expanding zero-tail swing

Designed for trenching and excavating in space-restrictive applications, Terex has introduced the TC50 compact crawler excavator, the newest addition to the company’s zero-tail swing lineup.

Offering a stable, zero-tail swing platform, the new TC50 excels in constricted work environments. It is designed to turn within its tracks, guaranteeing that the rear of the machine does not swing into nearby structures or landscaping or out into oncoming traffic during operation. In addition, the offset boom allows for working in close proximity next to buildings and foundations.

Ideal for landscape, plumbing, septic, electrical and utility installations, the TC50 is designed with a 39.4-horsepower (29 kW) Yanmar 4TNV88 engine and load-sensing and load-independent flow division hydraulics system that are

FOR THE RENTAL MARKET

matched to the machine’s size. This gives operators a greater power ratio and smooth, simultaneous operation for maximum worksite production.

The company says the TC50 is going to be popular with operators who need to dig deep, reach far and lift heavy loads on jobsites where space is at a premium because this machine offers some of the same capabilities as a conventional heavy excavator, but in a smaller package. Because it is a good all-around machine, it is ideal for rental company owners who need to maximize their equipment acquisition costs.

The TC50 boasts a light footprint without sacrificing performance. It weighs in at 11,067 pounds (5.0 tons), and it offers a maximum dig depth of 12 feet/one inch (3.7 metres) and a maximum reach of 20 feet/four inches (6.2 metres). The optional quick-attach coupler system allows for easy bucket and attachment changes, offering contractors versatility for multiple jobsite applications with one machine.

It is able to handle 70- to 374-litre bucket capacities and it is ideal for

using a hydraulic hammer. The 78inch-wide dozer blade is independently controlled from the track drive for uninterrupted operation and with a simple flip of a switch, operators can change from ISO to SAE controls to suit personal preference.

Built for consistent, reliable jobsite performance, the TC50 is manufactured with top-mounted, inverted boom cylinders and spherical bearings. The inverted boom

helps to prevent the cylinder seals and the hoses from dirt buildup and offer protection from the elements.

The company says its design allows for maximum protection of the hydraulic hoses and boom cylinder from impact with the machine’s load. This reduces stress to the pins and bushings, reducing normal wear and tear during operation.

Operators and technicians are able to easily conduct daily inspections and

CLAESSEN PUMPS PRESENTS A NEW INNOVATIVE WAY TO MEET YOUR PUMPING APPLICATIONS

FOR THE RENTAL MARKET

regular maintenance procedures on the TC50. The design of this machine offers ground-level access to all of the critical machine components, including the engine, drive train and hydraulics. Preventive routine maintenance ensures optimum machine performance and reduces costly downtime.

The spacious, insulated steel cab is comfortable even for full-sized operators, reduces noise levels and provides excellent visibility. It is FOPS and TOPS certified for operator safety. The design incorporates a new dozer control lever, directly next to the joystick, which is more intuitive for the operators. Additionally, operators will enjoy the ability to adjust the height and tilt of the fabric-cushioned, hydraulically cushioned driver’s seat, and operator fatigue is minimized with standard armrests on both sides of the seat.

Tight site, no problem

The company also offers the Terex TX760B Tractor Loader Backhoe (TLB) which is ideal for contractors with applications requiring the versatility of

a wheel loader and the functionality of an excavator, giving operators the best of both worlds in one powerful package. The dual functionality of the TX760B increases jobsite productivity and cuts operating costs.

The TX760B is designed to work in adverse conditions and deliver a smooth, reliable and cost-effective performance. Weighing in at 15,151 pounds, the TX760B offers a maximum digging depth of 19 feet/three inches and a standard lift capacity of 7,604 pounds. The 86-horsepower Perkins turbo induction engine and powershift transmission provides ultimate power and easy, clutch-less operation.

This machine comes standard with a front counterweight for greater fore and aft stability. The TX760B stabilizer legs feature lock-out valves in the circuit so they remain down during operation, providing better stability when operators are working 90 degrees of the side of the machine. The Terex loader backhoe bucket linkage design allows operators to drive into a pile and roll back 45 degrees. This machine is able to dump

at 57 degrees for greater fill capacity and better discharge.

While the front loader-end of the TX760B provides proven mechanical controls, the backhoe end features advanced piloted controls. Piloted controls make this machine operate like an excavator. Its closed centre, sharing control valve gives operators a smooth, multi-function performance while ensuring fine control for accurate trenching and grading applications.

The ergonomically designed joystick with adjustable armrests increases operator comfort and visibility. Because the controls are set to either side of the seat, the operator has an unobstructed view of the work area. Another visibilityenhancing feature is a joystick override switch that allows operators to stand while operating the backhoe. This gives operators a clear view inside the trench. The joystick also includes a control pattern change valve that allows the operator to choose an SAE or ISO operating pattern without leaving the cab.

Terex Construction Americas, 1-662-393-1800, www.terex.com

“Little Beaver earth drills consistently rank in our ROI TOP TEN.”

Jeff Bevers has been renting equipment for more than 27 years, so he knows what works. After his customers rent Little Beaver earth drills, they know too. “We have a wide variety of soil conditions from, hard clays to hard rocky ground,” says Bevers. “But because of the torque tube design, our customers feel safe and comfortable operating the equipment. I had purchased several tow-behind machines from another manufacturer, but after purchasing the Little Beaver tow-behind, my customers only ask for the red one.”

“Customer satisfaction is one of the reasons we have rented Little Beaver equipment for over 27 years.”

Jeff Bevers, Owner - Equipment Rentals, West Bend, WI

FOR THE RENTAL MARKET

receiving range is utilized while in the “above grade” position.

The LR60 is for use on excavators, backhoes, and track hoes of all sizes. The LR60 features a patented “angle compensation of excavation” mode which automatically calculates and corrects the grade display when the angle of the dipper arm is out of plumb up to +/- 30 degrees allowing the operator to check grade as he is working even though the dipper arm stick may be out of plumb! Up to nine channels of grade information, directional outof-beam indicators, and four selectable accuracies for each on-grade location make the LR60 the most versatile of the LR family.

The RD10 Remote Display mounts in the cab, connects to the laser receive, and displays grade information to the operator right in the cab. This helps to keep focus on the work and not on the receiver for greater productivity.

Upgrade rental machines by adding the Machine Control Receivers and Remote Display to increase revenues and utilization of rented equipment.

Laser de précision

Rentquip Canada présenter trois nouveaux contrôleurs de machineries de l’un des leaders mondial du laser de précision, Spectra. Ces nouveaux récepteurs très polyvalents et extrêmement robustes peuvent être utilisés sur une large gamme de machineries conçus pour la préparation de chantier. La série de récepteurs LR peut être utilisée sur la quasi-totalité des lasers rotatifs sur le marché et est particulièrement prisée pour être utiliser avec la gamme de laser de nivellement GL412/422 ainsi que la gamme LL300/400/500.

Le récepteur LR30 est idéal pour une panoplie de machines incluant les chargeuses, excavatrices, bulldozers et les creuses-tranchées. Le LR30 a une capacité de réception sur 360 deg, sept po. de captation vertical, cinq canaux d’informations, des indicateurs directionnels hors champs et ajustement de la précision pour se conformer

aux tolérances requises des différents travaux.

Le récepteur LR50 est idéal pour plusieurs machines incluant les pelles mécaniques, excavatrices, bulldozers et lames tractées. Le LR50 a toutes les commodités du LR30 en plus de l’indicateur d’inclinaison de la lame pour aider l’opérateur à conserver l’angle en plus du « plomb » de la manette de la pelle ou de l’excavatrice. Le LR50 a l’habilité de déplacer la bande de captation de sept po, au dessus et en dessous de la ligne de nivellement ou jusqu’au 2/3 au dessus de la bande de nivellement.

Le LR60 est idéal pour les être utilisé sur les pelles hydrauliques, tractopelles, lames tractées et bulldozer. L’indicateur d’aplomb intégré permet un contrôle rapide et précis de l’altimétrie jusqu’à +/- 30 degrés, permettant à l’opérateur de vérifier le nivellement tout en travaillant même si le bras de la pelle

SALES AGENCY WANTED

looking for coverage in the Toronto, Ottawa, Montreal and Quebec City metropolitan areas.

gknauss@millerspreader.com PHONE: (330) 979-1393

WEBSITE: http://www.mccannequipment.ca

info@mccannequipment.ca

THE FUNNY PAGE

Lonely guys

By Steve Milcik*

As we recover from the holiday season and put our minds towards the year that will be, the word on the street is still grim regarding the economic crisis that has plagued us for so many months. Of course, I’m currently facing my own recession as my lovely and often dangerous wife Sophie has completely depleted my credit card shopping for her own Christmas gifts. I wonder if I can get in on that Bush bailout? Still, having no money to leave the house has given me a lot of time to catch up on my reading, and I see some dark clouds on the horizon, along with some silver linings for the rental industry.

dollars at infrastructure improvements to stimulate the economy. Construction companies who get these contracts will still need to provide the services, but will probably not want to buy the additional equipment they need. They will rent their heavy equipment, maximizing their revenues. The same goes for homeowners. Small-time contractors may suffer, but rental stores will benefit from the influx of these new do-it-yourselfers. Of course, people will still get married, so party rental stores should see steady business as well.

The bad news is, yes, the global economy is still in trouble. There are small recoveries followed by setbacks, and no stability is forthcoming anytime soon. It will end, eventually, but until it does, everyone and every business will feel the effects. People are scared, and are holding tight to their wallets. In Sophie’s case, she has a death grip on MY wallet. They say a successful man is one who makes more money than his wife can spend. I am a complete and utter failure, it seems. The secret of a happy marriage still remains a secret to me. My definition of marriage is that it’s an expensive way to get my laundry done.

So, back to the economy. You’re probably asking yourself “what silver lining?” at this point. Simply put, when people are too scared to buy but still need to get things done, they turn to renting. The U.S. and Canadian governments are tossing billions of

Still, rental store operators will have to be smarter and more efficient in the new economy. They’ll have to look closely at their inventory, and be cautious about additional spending. They will have to improve their market presence without increasing their advertising costs, and make sure their customer service is above the rest to keep their clients. Much of this can be accomplished through the use of rental management software (hint-hint) and by maintaining strong ties with their suppliers. Strong negotiation skills are needed to make sure you get the best products at the best price, ones that will turn over quickly and generate a solid ROI. Your suppliers can help guide you to the products you need, so use them and their knowledge to better your own business.

One of the best places to do this is at the CRA trade shows. Surrey, Saskatoon, Toronto, St-Hyacinthe and Moncton will all host their annual shows, and these are events that should not be missed. Remember, the economic situation has affected us all, and we, your suppliers, invest dramatic amounts of money and time to come and exhibit at these shows. If we cannot see our own ROI, then, of course, we must re-examine whether we will return the following year. My company, Orion Software, will be doing more than 25 shows worldwide this year, and that represents a large part of our advertising budget. If there is no return, then shows need to be cut. Many of my brother and sister suppliers are in the same boat. Plus, we get real lonely out there with no one to chat with.

So…come to the shows. Make the effort to spend a day on the floor, meeting with the suppliers and cutting deals on the spot. Show special pricing still exists, and this is a great opportunity to purchase the stock you need. Financing arrangements can usually be made to help you get the product you need now. Even if you don’t buy immediately, dropping by our booths and thanking us for supporting the industry is almost as good as a signed PO. Almost. While you are there, remember that every night at the show usually involves some fantastic networking opportunities, where you can meet friends, old and new, and learn from each other. For example, last year I learned that drinking nine shots of tequila before dinner was a great way to get to know my toilet better. You can’t learn that from a book!

Every year, our Royal Highness Queen Mandy Maeren and her crew of regional volunteers put a lot of effort into making these shows a success. Knowing the Queen as I do, I would suggest that it is not in our best interests to disappoint her. She can be a cruel and vindictive monarch, and there is no more dangerous and fearful time than when she sees a show floor empty. Hearing her scream “off with their heads!!” will send most suppliers scurrying for cover, and my own personal demon rears its ugly head when she follows up with “bring me Milcik: let the floggings commence!”

So…while the economic forecast still calls for rain, you can make your own sunshine by coming out to the CRA show in your area. Not only will you learn new things while supporting your industry, association and suppliers, you will save me from having to explain to Sophie just how I got those whip marks on my buttocks. Again. ■

*Steve Milcik writes from Montreal, Que., and still has to sit gingerly because of the last show he attended. Feel free to fill his inbox with spam at smilcik@orion-soft.com.