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EDITORIAL
This semiconductor shortage is weird, but not mysterious.
10
RISING TO THE CHALLENGE
Equipements Brossard shifts to B2B for a focus on service.
6
INDUSTRY NEWS
Serious Labs MEWP VR simulator...WSIB reduces average premium rate...Point of Rental forms cloud engineering team
16
WHAT’S IN A NAME?
Exploring brand premium and how it influences equipment pricing.
9
CROSS-CANADA RATE REPORT
A look at average national rental rates.
20 LIGHTNING STRIKES
Ford aims to shock with an electric version of its most popular product.
2325
EVENTOLOGY
Here’s what should be on your holiday list for 2022.
24 AT YOUR SERVICE
How to know when it’s time to fire a customer.
WHAT WENT HONG
Know the standards and your liability when renting out ladders.
COUNTER TALKS
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You want chips with that?
This semiconductor shortage is weird, but not mysterious.
We finally got our new refrigerator. It only took a year. That’s right, almost one full year from the date we ordered it in October of 2020. While we waited, we passed the time by calling other appliance distributors in our area to see if they could get us something the same, or similar, faster. The answer was “No.”
Like everything these days, a refrigerator is full of semiconductor chips electronically controlling everything it does. Even without Bluetooth and WiFi, designs for just about anything that uses electricity now also include electronics. Benefits include reduced power usage and many, many more features and capabilities. Drawbacks include the impossibility of fixing the device if something goes wrong with the electronics (interestingly, always the first thing to fail and happening about one month past the warranty expiration). Another drawback, as we are seeing right now, is the impossibility of manufacturing most of today’s powered products without the semiconductor chips that are involved in just about every aspect of the machine. That goes for just about everything in your store’s fleet, and I don’t need to repeat for you the lines you are hearing from your suppliers about how long it will take to get a given item. If they can give you a date at all.
My in-depth research for this page (15 minutes on Google) revealed that the chip shortage is down to nothing more mysterious than a surge in demand at the start of the pandemic
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Counter Talks Episode #26: Papers, Please Ryan Mallough, Ontario director of provincial affairs for CFIB joins the podcast to give us the full FYI on vaccine passports and outline some of the benefits and concerns he sees for small businesses across the country.
by Patrick Flannery
and the inelasticity of capacity in semiconductor factories. As people got shut in and started setting up home offices, home computer sales surged. Demand for online services and cloud storage also surged, leading tech companies to add servers. Semiconductor factories were already going flat out, in part due to new gaming console releases by Microsoft and Nintendo. And no one could have predicted COVID. Adding semiconductor production capacity is no trivial thing – the factories cost tens of billions of dollars. Semiconductor production itself wasn’t slowed by COVID to any significant degree. Apparently chip supply has always experienced a cycle of shortages and oversupply, and the pandemic created a demand surge beyond anything the manufacturers could have anticipated or reacted to.
So here we are, lusting to spend money on the fleet to grow our businesses on the back of the ravenous demand we see coming from homeowners and contractors, but often not able to get what we need for love nor money. Apparently, the big chip makers are spending billions on new factories as we speak and pundits are predicting some easing of the shortage in 2022. Used equipment prices are shooting up. Sell! Sell! Sell!
What lessons should we take from all this? That’s what we’re going to discuss at the Rental Mart (coming March 8 and 9 to the International Centre in Mississauga, Ont.). Many of you will remember Tony Clement, former federal minister of health, minister of industry and president of the Treasury Board. Clement is now leading an organization called Reshoring Canada that is dedicated to strengthening and restoring our supply chains and ensuring our access to things like semiconductor chips and much else. He’s kindly agreed to join us on March 9 and share his insights from years guiding Canada’s industrial and manufacturing policy. Should be a fascinating presentation and a great question-and-answer session afterwards. Registration for the Rental Mart is now open at canadianrentalmart.com – register today! CRS
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WOOD DEPARTS OTTAWA SPECIAL EVENTS
Mike Wood, co-owner of Ottawa Special Events, has sold his share of the business to Livia Zheng, former controller for the company. Zheng will now co-own the company with Peter Gilroy, Wood’s former partner. No major changes to management or branding are planned at present.
Wood has gained national recognition for his lobbying efforts on behalf of small businesses during the pandemic.
“I was actually trying to sell the business before COVID hit. In retrospect, I’m grateful it didn’t sell at that time because it gave me this opportunity to help other small
CCIS DIVESTS CANADIAN OPERATIONS
business owners,” Wood explained. “Livia is one of the smartest people I’ve ever met in my entire life. When she expressed an interest in buying my share, I said ‘I’m out!” She is not only great with finances but she’s also great with people. For the longevity of Ottawa Special Events it will be great to have someone with her passion for the business and I think it’s going to be great for everyone.”
For his next act, Wood plans to take it one day at time. He continues to teach courses in the media and business faculties at Algonquin College in Ottawa. He’s also lookiing at various options in politics or advocacy.
“My passion in life revolves
Cross Country Infrastructure Services, an industrial supplier of construction equipment and consumables to infrastructure projects in North America, has announced the divestiture of its Canadian operations. The independently led newly formed company will be led by general manager Tim Martin and equity partner Kade Demuth, and will rebrand itself under the new name Cross Country Canada Rentals and Supplies.
The entire Canadian team is expected to stay on. Headquartered in Aurora, Colo., CCIS initially acquired its Canadian division with the purchase of Sideline Specialty Equipment in Spruce Grove, Alta., in July of 2015. The acquisition of Sideline was an important strategic initiative to expand the company’s North American capabilities and serve an important energy market.
John James, president of Cross Country, said, “As the Canadian markets show significant forward-looking momentum, CCIS and its board of directors decided that this is the perfect time to capitalize on the company’s initial investment. We are proud of the work we have done in the Canadian market and would like to commend our Canadian colleagues for the progress they have made over the last six years, and continue to wish them future success.”
Tim Martin, CEO, and Kade Demuth, president of Cross Country Canada, said, “The Canadian energy market is looking very good now and for the foreseeable future, as well as other markets which we hope to diversify into, such as mining, transportation, railroad, civil infrastructure and agriculture. We are looking forward to taking the company to the next level and want to thank Cross Country Infrastructure for the commitment to date to get this company to where it is now.”
around helping people,” Wood said. “Whatever I do in life going forward is going to involve helping people who are having a difficult time.”
SERIOUS LABS MEWP VR SIMULATOR APPROVED FOR IPAF PAL CARD RENEWALS
After a rigorous review process, Serious Lab’s mobile elevating work platform virtual reality operator training simulator was approved by the International Powered Access Federation for renewals of its Powered Access License card. Now heavy equipment operators may renew their license by simulator, without even touching a physical machine. IPAF has issued over two million PAL cards worldwide, and its high-quality operator training is recognized in over 51 countries. PAL cards typically need to be renewed every five years. The simulated MEWP PAL card renewal tests existing PAL card holders through a VR-based replica of the IPAF 3a/3b practical test. Two scenarios go through a pre-use check on the machine and a practical course, just as if the operator was on a machine in the real world. Created from the data and results of trials over the course of eight months, the course uses an abridged theory session but the same practical session, based on ISO 18878 that is used in the standard 3a and 3b courses. The trial used experienced operators with a minimum three years’ experience who each held a valid PAL card.
“It’s a mirror image of what you would do with the real machine, but the simulator comes to where you work, rather than you going to where the training course is being held,” said Darren Verschuren, international account director for Serious Labs and former safety trainer with Riwal.
“We are committed to continue to break through barriers,” said Jim Colvin, Serious Labs CEO. “VR simulators are simply the future of efficient, safe and proficient operator training.”
Kade Demuth (left) and Tim Martin
Michael Wood
WSIB REDUCES AVERAGE PREMIUM RATE FOR 2022
The Ontario Workplace Safety and Insurance Board announced during its annual general meeting that the average premium rate for Ontario businesses will be reduced by 5.1 percent for 2022, from $1.37 to $1.30. The announcement comes after the WSIB held 2021 premium rates at the same level as the previous year, in an effort to support businesses through the COVID-19 pandemic.
“Our strong financial performance allows us to ease the pressure on Ontario businesses during these difficult times while continuing to help people recover and return to work,” said Elizabeth Witmer, chair of the WSIB. “This is the fifth time in the last six years we have been able to reduce the average premium rate, confirming Ontario as a jurisdiction with among the most generous benefits in North America at a competitive cost.”
Additional enhancements to the WSIB’s online
ALERT RENTAL PROMOTES JOHN FUSCO JR. TO SALES MANAGER
Alert Rental is pleased to announce the promotion of John Fusco Jr. to sales manager. With over 30 years of experience in rental software sales, over a dozen of those with Alert, Fusco is highly qualified and ready to take on new challenges. His interpersonal skills and insights into the rental industry will continue to guide Alert in their mission to provide superior rental technology.
“I’ve noticed over the past decade plus how Alert’s longevity is directly tied to our customer-centric company. Our staff is accessible, our clients have impacts on the changes we make to our software, and everyone continues to work together,” says Fusco. His many achievements since he joined the Alert team include building relationships with hundreds of rental operators, demonstrating Alert’s rental software and bringing his innovative product ideas to management.
“We’re delighted that John has taken on this new challenge,” says Kara Longmire, Alert’s co-president and CEO. “His stellar relationship-building skills, creative thinking, and ethical treatment of our potential clients have been a huge asset to Alert for over a dozen years. We can’t wait to see what he accomplishes in his new role.”
“I have my dream job. I work with and for some great people. Everyone is always open to new ideas or trying something different. Our business is always changing and up for those changes,” noted Fusco. “I have learned so much working for Alert, a great deal of it from the clients themselves. My goal is to build a core sales team to handle Alert’s growth and ensure that our clients are taken care of. I am eager for new clients to become part of the Alert culture.”
services were also announced at the AGM. Starting in 2022, businesses will be able to log in to view detailed claim information in real time, a service that was first started for people with claims in 2020.
“We are transforming the way we do business so that doing business with us is easier,” said Tom Bell, acting president and CEO of the WSIB. “Enhancements to our online services continue to make it simpler for people to file or track a claim, for businesses to manage their accounts, or for health care providers to register, bill and get paid – freeing up their time and ours to focus on service.”
This fall’s premium statements will also show the future direction of their premium rates as the WSIB continues the transition to a new rate-setting model that more closely ties premium rates to individual health and safety records.
POINT OF RENTAL FORMS CLOUD ENGINEERING TEAM
Point of Rental is expanding its focus on providing scalable, secure and reliable cloud hosting by creating a cloud engineering division, headed by new chief architect of cloud engineering, Collin Pike.
“Business takes place in the cloud, even in the rental industry,” said Point of Rental vice-president of global technology, Evan Fort. “In order to grow properly, it’s important that we coordinate between our products and plan to implement best-in-class hosting across our suite.”
Point of Rental currently uses several different types of cloud hosting. Moving forward, the cloud engineering division will manage the cloud scalability, security and reliability of all company cloud assets. Collin and his team will review or complete cloud architecture, prepare internal and external documentation and manage different components of the technology stack involved.
Collin started his career as a Linux engineer and has worked in numerous roles within development, engineering, and cloud architecture over a 14-year career in technology. He started at Point of Rental in 2017 as a senior development and operations engineer, working on the company’s first cloud application, Rental Essentials. Since then, he’s led efforts in developing the cloud-native application, as well as orchestrating serverless deployments.
John Fusco Jr.
Collin Pike.
PHOTO: POINT OF RENTAL
PHOTO:
INDUSTRY NEWS
VAX ADVICE
The Winnipeg Construction Association has some recommendations on vaccine policies. Lawyers Lisa Stiver and Kristin Kersey presented a webinar on behalf of the Winnipeg Construction Association offering valuable advice on how employers should approach the issue of COVID vaccination in their workplace and on jobsites. Here are some highlight points.
Are employers allowed to require employees to be vaccinated?
The short answer to this is, “yes.” Nothing prevents a private company from making vaccination status a condition of employment and disciplining or even terminating employees who fail to comply. The pitfalls are all in the crafting of the policy and its implementation, but they are not insurmountable. The key is to avoid violating human rights rules regarding disability and religion. An employer has to make sure their vaccine policy does not prevent someone from working because of a medical condition that prevents them from being vaccinated, or a real religious commitment that forbids them from taking vaccines.
Privacy is another concern. Employers can ask for employees to provide proof of their vaccination status without violating any principles of non-consensual sharing of medical information. But the lawyers recommend the minimum amount of information be collected - essentially, the question is, “Are you fully vaccinated according to the public health authorities? Yes or no?” The information should be shared with as few people in the organization as possible, and the policy should clearly lay out what constitutes proof, who needs to provide it, who will have access to it and when it will be discarded. The same goes for test results. If an employee refuses to be vaccinated, employers should be sure
to explore all other options before dismissal, including working from home, modified hours or a different position altogether. Courts will look at whether there were options other than dismissal when deciding constructive dismissal cases.
Can I ask that new hires be vaccinated?
If a company includes in its job posting that only vaccinated people may apply, this could be construed as discrimination against people unable to receive a vaccine under human rights laws. The same could apply if questions about vaccination status are brought up in a job interview. Instead, the requirement to be vaccinated should appear as a condition of employment at the offer stage and not be mentioned before that unless the candidate asks.
Are employees allowed to refuse to work in workplaces without a vaccine mandate?
The short answer to this one is, “no.” Employers do have a duty to take reasonable measures to provide a safe workplace for employees. Failure to follow government guidelines for masking and social distancing has been considered a dereliction of that duty. But, so far, this duty has not been considered to go so far as to require a fully vaccinated workplace. That means employers can require employees who have been working from home during the pandemic to come back into offices, go to meetings, attend events and work on
jobsites even if they will encounter unvaccinated people there.
An exception here is people with pre-existing conditions that make them especially vulnerable to viral infection or more likely to become dangerously ill if they do get COVID. The employer will have a duty to accommodate their condition under most provincial laws protecting the disabled. Employers will have to work out a way for the employee to work without being more exposed to COVID than they would be in their home life.
Procedures, policies and meetings, oh my
One point the presenters returned to frequently was the need for a clear written policy laying out expectations, procedures and penalties, if any. If an employee seeks an exemption from a requirement to get vaccinated on medical or religious grounds, the company should follow a procedure to hear the employee’s case and discuss options even if management feels strongly the exemption will not be allowed. This will be helpful in protecting against any potential human rights complaints. A company seeking to terminate an employee for violating a vaccination requirement should follow all the same steps as in any termination for cause: first and second written warnings with specific instructions and deadlines to comply.
A longer version of this article is available at canadianrentalservice.com.
EquipmentWatch is a trusted source for heavy equipment data and intelligence, producing leading database information products for the construction equipment industry. It is a world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Find more heavy equipment intelligence at equipmentwatch.com.
Cross-Canada Rate Report
A look at average national rental rates
The Cross-Canada Rate Report is provided to Canadian Rental Service as a free service to the Canadian rental industry. Rate data shown are national averages generated by quarterly surveys of 505 Canadian rental companies. Rates shown are reported list rates and may not reflect the actual changes to any particular customer. For in-depth analysis, subscribe to CounterTalks at canadianrentalservice.com or through your favourite podcasting service.
Number of rental companies:
Number of equipment types:
505 225
CrawlerMounted Hydraulic Excavators
Number of rates collected in Q3 for 2021
1,017,994
RISING TO THE CHALLENGE
Equipements Brossard shifts to B2B for a focus on service.
The equipment rental industry has taken some hard hits this year. Between shutdowns, material shortages, shipping delays and the ever-looming issue of labour, it’s impressive enough for companies to have kept their doors open. But now that the world is getting back to work, and still waiting on the shipping channels to catch up to the surges in demand and the backlogs that piled up like log jams during periods of shutdown, rental equipment is at an all-time premium.
by ALEX MACKENZIE
For Equipements Brossard, the key to their success during these trying times has been to lean in to their re-directed focus from direct-to-customer rental to a model more heavily reliant on business-to-business contracts. Regardless of the source of business, the true key to Brossard’s success is its focus on customer service and building relationships with clients that go beyond basic service and best pricing.
Equipements Brossard was founded in 1977 by the Hetu family. The company’s current co-president Andrea Hetu, granddaughter of the original founder, is poised to take on the solo role of president with her father set to retire at the end of 2021. But the exchange of power from father to daughter will not be a jarring one, as Hetu notes, “There’s not going to be any big changes in that role since my father is really not implicated in any operations anymore. Obviously any big strategic or financial decisions, we’ll make them together. It is a family owned business so we do speak to each other on a regular basis.”
The company services the greater Montreal region with over 180 employees at 10 facilities generating a total revenue of $25 million. As impressive as the numbers are, Equipements Brossard is far from finished. The company is currently in the process of building a new head office and is working on expanding its offerings and reach to
encompass more, if not all, of the province of Quebec.
GREEN MACHINES
As for the equipment offerings themselves, Hetu states, “Obviously, we have general tools equipment, but we’re very strong in aerial equipment. We even have our own colours. We ordered them directly like that from SkyJack with our colours. It’s something I’m really proud of.” While something like the colour of a piece of equipment may not seem like a major selling factor on its face, the recognizable nature of a custom-coloured lift, especially one that’s bright green, is not to be overlooked. Hetu recalls the story of the first time the “green machines” were sent out to customers. “We had two customers that were working on the same field and it was funny because the one client was the first to have the green SkyJack and the other one was calling saying, ‘Hey, I want one too!’ so that was really awesome.” As shown in another article in this issue of Canadian Rental Service , “What’s in a Name?”, the power of brand recognition is a very real and palpable force in the equipment rental industry. As far as recognition goes, Equipements Brossard knows what it’s doing.
However, brand recognition and clever marketing will only go so far. The true value offered by Equipements Brossard comes
“Customer care is something that is in our blood. It’s something that we work on every day and it’s something that we really take care of and we take pride in.” Andrea Hetu, co-president, Equipements Brossard.
from its customer service and client relationships. Hetu states, “Customer care is something that is in our blood. It’s something that we work on every day and it’s something that we really take care of and we take pride in. We’re always hammering on that, and it’s something that’s nonnegotiable. Clients, they see it.” This focus on service and the drive to build lasting client relationships make for a natural fit in the world of business-to-business sales.
While the company started out in the business-to-consumer market, it has been gradually shifting its focus towards the business-to-business sec -
tor with the intent of eventually focusing entirely on B2B. Hetu explains, “With the B2B market, what drives us is the relationship that we have with our customers. With B2C clients, you maybe see them once or twice a year and not really as much as in the B2B segment where we can talk to clients every single day and even multiple times a day.” This increased connectivity to clients allows Equipements Brossard to focus on and offer a higher quality of service through the cultivation of deeper, more meaningful client relationships. As Hetu notes, “What really drives us is the customer care, and the reliability that we can have
for them is something we honour and work very hard on. It is something that our clients obviously appreciate, it’s really one of our strengths. The B2B customers value that part because they know us, we know them, they can call us and say, ‘Hey, I’m in trouble. I need something. Can you make a miracle happen?’ And we will because we know them and we’re close to them.”
NOT WITHOUT HARDSHIP
While Equipements Brossard has managed to stay ahead of the game, the past two years have not been without their challenges. Even with the rental equipment industry gaining
COVER STORY
status as essential business, Hetu notes, “In Quebec, there were a few weeks where construction was shut down so obviously we closed about half of our facilities.” Between shutdowns, delays, disruptions, new guidelines and the general dismay surrounding the COVID-19 pandemic, it seems as though no industry or individual has escaped its impact.
For Hetu, “The biggest challenge was laying off people and it was something that we really hated to do. When you are responsible for 180 employees it also implies that we are responsible for 180 families and that was a really hard part.” Fortunately, now that most of Canada is vaccinated and the number of positive cases are slowing, many companies, including Equipements Brossard, are facing the opposite issue: not being able
A custom-coloured lift, especially one that’s bright green, can drive recognition and spark conversations that lead to direct customer referrals.
BUILT TO A HIGHER STANDARD
When you need to reach high places, the Snorkel S3220E delivers peak performance. Featuring a high lift capacity, this electric scissor lift offers a working height of up to 8.1m and a platform capacity of 409kg. Engineered to elevate jobsite efficiency, upsized pins provide additional rigidity for safe and secure performance. Its super-heavy-duty steel construction and over-engineered components maximize uptime and minimize ownership costs. That’s performance that stands above the rest. FOR MORE INFORMATION, CONTACT AHERN CANADA ON 780-467-0600.
One of Equipements Brossard’s main specialties, outside of its dedication to superb customer service, is its aerial equipment offerings.
to find enough qualified workers to meet the new demands.
Outside of the issues of labour shortages, one ramification of the COVID-19 pandemic that has been felt by nearly, if not every, industry is the materials shortage and production backlogs that have led to troubling trends in allocation and lead time. Hetu states, “Where before you could have a six-week delay, now it can be six to eight months, and that’s if you’re lucky. So, that’s really a pain, and customers kind of understand because they’re living through the exact same thing with their own suppliers. But we try to be part of the solution and not another difficulty that they have to face. It’s frustrating for us and frustrating for customers.” It’s difficult, bordering on impossible, to predict when these shortages and long lead times will start to ease back towards pre-pandemic normalcy but, in the meantime, Equipements
Brossard is dedicated to providing the best service possible and sourcing solutions that keep its clients happy and its doors open.
Despite the burdens that have become the daily challenges of business and life as a result of the COVID-19 pandemic, Equipements Brossard is looking towards the future, and it’s looking quite bright. Hetu notes, “Everyone says they want to be the leaders, but we really want to be the best in service and have customers that appreciate what we do for them. It’s a mutual win-win relationship where we can work together.” With the inherent cultural drive within the company to offer the best service and its restructuring towards a focus on business-to-business clients, Equipements Brossard has placed itself in an excellent position to come out into a post-pandemic world at the top of their game and with an eye on the top spot in the industry. CRS
WHAT’S IN A NAME?
Brand premium and how it influences equipment pricing.
Aplethora of factors go into any given piece of equipment’s price: age, condition, size, strength, market timing, and brand name, to name a few. Original equipment manufacturers invest millions of dollars each year in advertising, marketing, and brand awareness to convince buyers their name should garner top dollar compared to their competitors. Understanding how the brand names contribute to an equipment’s price can help equipment managers make decisions about which pieces to buy and what they may face when the equipment is eventually divested.
by HEATHER MESSING, EquipmentWatch
At a high level, brand premium is a measure of a brand’s perceived value. More specifically, brand premium is a metric for evaluating the relative price strength of a brand in used equipment markets at a given time. The analysis involves calculating average prices by equipment type, size category, model year, and sales channel within each period of time. The percentage difference of a brand’s average price versus the overall
category’s average is the brand premium. Putting this information to use will be unique to the equipment manager and fleet strategy. One strategy could be to prioritize purchasing brands with lower premiums on the resale channel and higher premiums on the auction channel. Others may want to focus on balancing highest average age with comparatively high brand premium since a higher average age suggests the equipment
RIGHT: Brand premium is a measure of a brand’s perceived value attained by evaluating the relative price strength of a brand in used equipment markets at a given time.
PHOTO: JOHN DEERE
has a longer life expectancy and this combination could mean the equipment is more likely to fetch a better price upon being resold or auctioned.
One nuance to consider is that brands may enjoy various levels of premium across different equipment categories. A brand with a relatively high premium in the loaders market may not have as strong of a premium in the backhoes market.
All this being said, we are focusing our insights into how brands performed across multiple categories. How they fared on average, how often they were top or bottom, who was consistent and who performed better in auction than they did on resale.
BRAND PREMIUM FOR CONSTRUCTION EQUIPMENT
Within the construction category overall, on average Caterpillar had the highest brand premium on both the resale and auction channels. Hitachi and Sakai joined Caterpillar in the
The top five brand premiums on the resale channel had average equipment ages which were remarkably close together.
BUSINESS INTELLIGENCE
top five for both resale and auction, but from there the channels deviated. Mustang and Deere rounded out the top five brand premiums on the resale channel, while Gehl and Hamm made it into the top five list for auction.
On the resale channel, within these top five brand premiums we can observe that the average equipment ages for each OEM were remarkably close together, averaging between about six-and-a-half to seven-and-a-half years. Looking over to the auction list, we can see that the average ages were predictably higher than on the resale side and the range for the top five brand premiums was eight to 11 years.
We can also zoom out to see how these OEMs averaged over the full period. This shows us where some OEMs had better comparative brand premium on the auction channel versus the resale channel.
For example, Case had the fifth highest brand premium on the resale channel but was second on the auction channel. Case’s average age on the auction channel was on the higher end, suggesting this brand has a comparatively long useful life. On the auction channel, a combination of a higher brand premium and a higher average equipment age speak well for the OEM and make Case an attractive choice for reselling as it will return a higher value.
This is a good time to recall that brand premium represents the percentage distance a piece of equipment’s price was from the average for that equipment type, model year, sales quarter and channel (resale versus auction). What the brand premium calculation does not show is what that piece of equipment started at (its MSRP) or how far it has fallen from that original cost.
This distance from a piece of equipment’s starting price to its current price is referred to as its retained value and we can examine a few in more detail to illustrate how these concepts are related but differ.
While the focus of this paper is on brand premiums, it is important to remember that the premium of a brand
We can also zoom out to see that some OEMs had better comparative brand premium on the auction channel versus the resale channel.
Lift/Access equipment is often rented, and therefore involves an understanding of the unique factors for such equipment such as condition as rental equipment is often maintained to a higher standard.
name is only one factor and other considerations such as retained value are also quite important.
BRAND PREMIUM FOR LIFT AND ACCESS EQUIPMENT
The broad header of lift and access includes booms, lift trucks, and scissor lifts. Our analysis included twenty-three OEMs based on their market share for each equipment type.
When viewing this broad category of Lift and access, we can see that Mayville Engineering topped the brand premium chart on the resale channel, while Hyundai beat it out for the top spot on the auction channel. Caterpillar and Hyster made it into
the top five on both the resale and auction channels, while Linde completed the top five on resale and JLG did so on auction.
On the resale channel, within the top five brand premiums, we observed that the average equipment age for each OEM were between about fiveand-a-half and 11-and-a-half years. Over on the auction side, we see that the average age was higher and ranged from about six-and-half to 14 years for the OEMs with the top brand premiums.
One other aspect of the overall lift and access equipment category to consider is that this type of equipment is often rented. In fact, roughly 44
LIGHTNING STRIKES
Ford looks to shock the market with its electric F-150.
Uptake on electric vehicles is growing. However, the slice of the pie for EVs is still very small. Factors such as range, charging infrastructure, and most importantly, type of vehicle have been the main reasons for customer hesitancy. The majority of EVs until recently were hatchback-style vehicles, which many customers enjoy. However, they are not the crossover and SUV style vehicles that are growing exponentially, or the best-selling segment of the vehicle market, pick-up trucks.
by MARIO CYWINSKI
Now, it is one thing for Tesla, who has built its entire brand on EVs, to announce the Cybertruck pick-up, or for niche EV companies to do the same. It is quite another for the segment leader to announce that it is entering the ring with an electric-powered pick-up truck.
For many years, the Ford F-Series has been the top selling vehicle in both Canada and the United States. Ford has put many innovations into the F-Series, most recently with a hybrid version of its F-150 (as the PowerBoost), and before that with the intro -
duction of an aluminum body.
Its next innovation is trying to take electric power mainstream by introducing the Ford F-150 Lightning. The fully electric F-150 gives pick-up truck customers an option for an EV within the largest segment in the industry.
“For both Ford and the American auto industry, F-150 Lightning represents a defining moment as we progress toward a zero-emissions, digitally connected future,” said Bill Ford, executive chair at Ford Motor Company.
Lightning offers two lithium-ion battery
LEFT: The F-150 Lightning features added trunk space under the hood thanks to the reduction in size of the electric engine.
RIGHT: The F-150 Lightning doubles as a home generator during power outages and automatically switches from charging to providing power and back during blackouts.
options, a standard range version with an estimated 370 kilometres of range and an extended range version with an estimated 483 km of range. Both versions show that ‘range anxiety’ is a thing of the past for EVs. Going further, the standard range model offers 426 horsepower, while extended range model has 563 horsepower on tap. Both offer 775 foot-pounds of torque. The extended range model has an estimated 0 to 60 time in the mid four seconds range.
Projected charging times with a Level 3 charger (50 kW/150 kW) for 15 percent to 85 percent is (91/44) minutes for a standard range, and (122/41) minutes for an extended range. While Level 2 charging on standard range can be 10 to 14 hours and extended range eight to 19 hours, both depending on the charging station that is being used.
In terms of truck capability, the Lighting will offer estimated maximum payload of 1,800 (extended-range) to 2,000 (standard-range) pounds. Maximum estimated towing ranges (with max trailer tow package) from 7,700 pounds (standard-range) to 10,000 pounds (extended-range).
Four trim levels will be available for the Lightning – a fleet-focused work truck, Pro trim, along with XLT, Lariat and Platinum. The top range Platinum trim is only available with the extended-range battery, while the Pro trim is only available with the extended-range for fleets. The middle two trims are standard with the standard-range battery, with the option of having the extended-range version.
A new feature on the Lightning, that may be a selling feature for some, is Ford Intelligent Backup Power. What the feature does is basically turn your truck into a backup power source for your home. The system gives the Lightning the ability to offload 9.6 kilowatts of power. When using the truck with an 80-amp Ford Charge Station Pro and a home management system, the system sends power to the house, instead of charging itself. Once power is restored, the truck goes back to
charging its battery.
Ford says that an extended-range battery model can power a home for up to three days, when using an average
of 30 kWh of daily use.
“Whether sheltering during a storm or trying to stay safe in a heat wave, customers can now use their truck to give themselves power when they need it most,” said Ryan O’Gorman, electric vehicle manager, Strategic Partnerships. “F-150 Lightning is built for seamless transitions between charging your vehicle and powering your house when needed.”
Another innovative feature of the Lightning is that, as a result of not needing as much space up front for an engine and transmission, the under the hood section of the vehicle is now a trunk. It offers 400 litres of volume and 400 pounds of payload, has four electrical outlets, two USB chargers and a drainable floor.
The Ford F-150 Lightning is expected to arrive in spring 2022.
“We’re not here to make an electric truck for the few–Ford is committed to building one that solves real problems for real people,” said Kumar Galhotra, president, Americas and international markets group, Ford Motor Company. “F-150 Lightning delivers everything we’ve said electric vehicles can offer, plus the capability expected from a Built Ford Tough truck – not just near instant torque but powerful towing and hauling customers can depend on.”
CRS
Mario Cywinski is the editor of Plant magazine, Machinery and Equipment MRO magazine and Food and Beverage magazine, a member of the Automobile Journalists Association of Canada, and a judge for Canadian Truck King Challenge. He has over 13 years of editorial experience; nearly three years of maintenance, reliability, and operations experience; over 16 years of automobile industry experience, as well as small business industry experience.
Ford is expanding into the EV market with an electric F-Series model, the Ford F-150 Lightning.
The Original.
Dear Santa…
We’ve been good boys and girls. Here’s what event operators want for 2022.
by Michelle Nicol
If you are like many event companies around the world, the thought of purchasing anything new after the past nearly two years may seem far-fetched. That being said, the important thing that we all have to remember is, we will not be in this situation forever. Times are getting better and will continue to get better. Venues are opening up, couples are increasing capacity at their weddings and restrictions are lifting. The time is now to plan for 2022 and beyond, as it’s looking incredibly promising for the event industry. It’s never too early to start looking ahead.
Have you been eyeing a new chair or linen? Now’s the time to bring it in, photograph it and market it to your customers. Show them that you are planning for the future – their event! Set up your showroom with the new items and invite potential clients in to see it firsthand. Since many people I know did not attend the ARA show this year due to traveling restraints out of Canada, you may be wondering what’s new? What’s exciting?
COVID safety protocols are not going away. What are some items you can add to your inventory to be able to offer your customers a full service? Perhaps a few handwash stations, hand sanitizer stations or partitions. PPE is still in full force at events in Ontario, so PPE packages and safety items are going to be part of our events for the next while. A good idea is to reach out to your annual customers and ask them what they need. What is something you can bring in for them that will help them achieve a safe and successful event? Things like easy-to-clean furniture, creative dividers, plexiglass and drapery elements are all going to be flying off the shelves.
coloured or ornate glassware. Another trend I am seeing a lot is a return to a more organic look and feel – tableware that looks like hand-thrown pottery dishes; organic fabric and linen; and clean lines. I feel that this stems from a post-pandemic world, with guests and audiences keeping wellness and mindfulness at the forefront in both their work and personal lives.
With the price of florals increasing and availability not being what it once was, planners and couples will be looking for alternate arrangements for their centerpieces. Do you offer votives and decorative vases? Faux florals? Faux garlands? This may be the time to investigate adding these to your inventory. As the saying goes, “necessity is the mother of invention,” and now is the time to set yourself apart from the competition and stand out with inventive and unique offerings.
Another trend that we will see in the event world as a whole, is celebrations for everything. Special occasions that were once understated will
What are some items you can add to your inventory to be able to offer your customers a full service?
Now that the logistic and safety side of things is taken care of, on to the fun items!
Some items I have seen that I think will be a big hit in 2022 are round harvest tables, different colour wash harvest furniture and, much like 2021,
be treated like large events. Is it your cousin’s eighth birthday? Time for a party! Did your husband get promoted? Why not throw him a dinner party with 20 of his closest friends and colleagues? Because we have been cooped up for the past nearly two years, the desire to connect with family and friends is very strong and people want to get together and celebrate life.
The future is looking bright for the event industry – don’t forget to prepare now! CRS
Giving our babies up for adoption
by Russ Dantu
Ok, before you send someone to shoot me, it’s not what you think! Sometimes in life, a parent or parents have to make the very difficult decision to give up a baby for adoption. The stress and heartache associated with this decision must be immense.
In business, sometimes we also have to give up our babies. What do I mean by that?
Sometimes it’s necessary to fire our customers. I know…hard to believe I am saying that, isn’t it?
It took me many years before I fired a customer and the stress and heartache was immense. I never wanted to lose a customer, but the stress was terrible when I had them as a customer and there came a time when there was no other alternative. So who do we give up to the tender care of others?
1) Customers that complain about everything you do or supply or the condition of your product and they constantly look for a discount because of it. If your equipment is in good shape and in stock and your customer service is beyond everyday average service, then we really need to weigh the advantages of how valuable this customer is.
2) Customers with credit who consistently go way beyond the 30 to 45 days to pay. Think about how much are you losing if you have to wait 90 to 120 days for payment. Is it worth the wait or does it strain your cash flow?
try to educate my customers so they know the normal turnaround times. But some customers can be slow learners, especially if they have repeatedly gotten away with abusing your process.
4) Customers who regularly return your equipment without cleaning it properly (if required) or with bits missing. This creates a problem for the next rental and adds more stress to your team trying to solve problems that shouldn’t happen.
5) Customers who shop your prices with competitors all the time. Do we really want customers that will jump ship to save a few dollars? We work hard for our money. As long as we are competitive with pricing on products or services and our service outshines our competition, we should be confident enough to stay away from those who try to grind us.
One caveat to this. My father used to say that we need a mixture of the small, medium and large businesses to get us through any type of depression (or pandemic). If we just
I never wanted to lose a customer, but...there came a time when there was no other alternative...
3) Rush-order customers who never seem to have their ducks in a row and cause undue strain and stress on your team. They remind me of the expression, “Failure to prepare on your part does not constitute an emergency on our part.” Now, I would never post that saying anywhere, as I truly believe in delivering sudden service as often as I can, but more mistakes seem to happen when rush orders come in so I
chase the large contracts and we lose one, it really hurts. If we have a good mix and things get slow, the smaller customers help us through those tough times. So, before you decide to fire all your small customers, make sure you have a plan in place to survive if things get tough. CRS
Russ Dantu is a 30-year veteran of the rental industry and has been delivering workshops, seminars and keynotes on customer service for over 15 years. Visit russdantu.com.
by James Hong
WHAT WENT HONG
Ladder safety
Let’s have a look at the safety requirements for rental equipment ladders.
Ensuring the equipment has been maintained and understanding the responsibilities of the renter and renting company should be pretty straightforward; however, like most things, there are circumstances that don’t quite fit the mould.
Equipment rental companies must abide by very strict adherences to regulations, maintenance and safety requirements and it is rare to find any circumstances where that isn’t the case. The following anecdote highlights how circumstances are not always straightforward in every day working life.
A contractor has been sent to a job to change the florescent bulbs in a building. No problem, right? In this story, nothing could be further from the truth. They arrive to find the space that needs all new bulbs is a gym with 24-foot ceilings. Not only that, the gym can’t be shut down during the job. Not only that, they don’t have a ladder tall enough to reach the ceiling. Not only that, they need the ladder today. You get the picture.
They scramble to find a ladder that will work under the guidelines for the four-to-one base distance, side rails and three-point contact rules. Oops, the conditions for the job won’t work with an extension ladder and the budget doesn’t allow for a scissor lift or other more expensive options. Now the only option is to look for a tall step ladder. This is where you, the rental store owner come in: the contractor finds the last tall stepladder in the region at your store and hoofs it over there to rent.
Oops again! The OHS stepladder height restriction is 20 feet and they need a ladder exceeding 20 feet to safely reach the receptacles, so they ask you to have a look around to try and find another option. You come back with good news. You found an older wooden stepladder higher than 20 feet from back before the 20 foot restriction was put in place.
There are rules regarding the user/renter and rental company responsibilities. Equipment rental safety responsibilities as outlined in the Occupational Health and Safety Act under the Duties of Suppliers (s.31).
Duties of suppliers under the Act are as follows:
31 (1) Every person who supplies any machine, device, tool or equipment under any rental, leasing or similar arrangement for use in or about a workplace shall ensure,
(a) that the machine, device, tool or equipment is in good condition;
(b) that the machine, device, tool or equipment complies with this Act and the regulations; and
(c) if it is the person’s responsibility under the rental, leasing or similar arrangement to do so, that the machine, device, tool or equipment is maintained in good condition. The Canadian Standards Association sets out the following height restrictions under “Z11-12, Step Ladder Standards.” For construction and industrial use, special duty with a load rating of 375 pounds – 12 feet. Extra heavy duty with a load rating of 300 pounds – 20 feet. Heavy-duty with a load rating of 250 pounds – 20 feet. For tradesmen and farm use, medium-duty with a load rating of 225 pounds – 12 feet. And for household use, light duty with load rating of 200 pounds –6.5 feet.
But what about the height restriction? If you rented them the ladder, who is responsible for the height restriction? The supplier is responsible for adhering to the OHS act for all equipment restrictions and use. The user is responsible for adhering to the proper limitations and use of equipment. Not understanding those rules does not exempt the renter from the responsibilities. Checking your rental equipment with a checklist is the accurate way to determine whether it meets safety requirements. A “check before” is also part of rental agreements to ensure the equipment is brought back in the condition it was rented in. Using any ladder, whether rented or not, without the proper training and understanding of how to properly check for safety is a very bad decision and can lead to serious injury. CRS
James Hong is chief of OHS for the construction industry.
Puff up your profits with this leading air-compression technology.
COMPRESSOR SHOWCASE
FLEXIBILITY FOCUS
8 upsidedowncompressors.
com
Sullair has launched its Mid-Range Series of Tier 4 Final portable lubricated rotary screw air compressors – the first of its portable air compressors to incorporate electronic spiral valve technology. The Mid-Range Series is designed for flexibility and efficiency, with the 800HH/900H model delivering 800 to 900 cubic feet per minute at 150 to 200 pounds per square inch, and the 920H/1100 model delivering 920 to 1100 cfm at 100–150
psi. Sullair electronic spiral valve technology is designed to maximize fuel efficiency and extend runtimes by matching air supply to demand. It allows an operator to quickly and easily input the exact
pressure wanted, anywhere between 100 to 200 psi, and the machine calibrates to give maximum flow at that pressure. The MidRange Series is the first portable product to offer the 23-Series variable capacity air end. Sullair leaned on its significant expertise in spiral valve technology, including 30 years in the demanding industrial market. The Mid-Range Series offers two Tier 4 Final diesel engine options: a Caterpillar 7.1L and a Perkins 1206J. The Cat 7.1L diesel engine replaces the previous generation’s nine-liter engine. The 7.1L engine delivers the same performance but in a smaller package, providing better fuel efficiency. The smaller sized engine reduces the compressor’s overall weight, making towing and manoeuverability easier and
minimizing impacts to the environment. The flexibility of the Sullair Mid-Range Series covers the jobs of up to nine compressors. This makes it ideal for applications including pipeline work, construction, abrasive blasting, fiber optics installation, shipyards and more. The flexible design means one compressor covers a wide range of applications, giving rental companies better ROI and higher utilization rates. The Mid-Range Series provides different pressure and flow options at different times, eliminating the need to rotate compressors in and out of a jobsite.
The Mid-Range Series is designed for ease of use and serviceability. Other features include a seven-inch Sullair touchscreen controller allowing for easy control at the touch of a finger –even with gloves on – and multiple service doors with robust push-to-close latches. These provide easy access to all service components to maximize uptime and help increase worker safety. Users also have the option of adding Airlinx, which provides telematics and remote monitoring capabilities.
MYRIAD APPLICATIONS
8 conxequipment.com
The new US250 sprayer from TurfEx features a universal mount that allows it to attach to the front of most available zero-turn mowers. This unique mounting system stays within the mower’s footprint. The US250 is completely electric powered, meaning there are no engines or hydraulics to maintain.
Driven by a 12-volt electric motor, the sprayer draws its power from the mower’s battery. The pump is rated at two gallons per minute at 60 psi, and the corrosionresistant polyethylene tank holds up to 25 gallons. To apply liquid, the US250 features an adjustable spray wand, which is attached to 25 feet of hose.
For extended versatility, the US250 is available with an optional 48-inch, frontmounted boom for spraying directly to the ground. Also available is the boomless spray head, which uses a single nozzle to spray liquid up to a 15-foot-wide pattern.
TurfEx also offers spreader, sweeper, dethatcher and leaf pusher attachments for zero-turn mowers. The company says that each one utilizes an innovative mount system for quick attachment.
WEIGHT CUT
IN HALF 8 imt.com
The IMT CAS80RL air compressor provides 80 cubic feet per minute of air
power at almost half the weight of previous models. The new air compressor is designed with an aluminum air end and canopy to manage weight and protect against rust. Its compact footprint increases deck space on the service truck and its sound-attenuation design decreases noise levels for comfortable operation. The new air compressor is available with mechanical gauges or an LED control panel. An optional remote mounted electronic display equipped with safety features and designed for serviceability is available along with a variety of accessories. Features include an ambient operating range of minus 20 to 125 F; a sixpin weatherproof electrical connection; and a directdriven aluminum encapsulated rotary screw air end.
WIDE PRESSURE RANGE 8 doosanportablepower.com
T he Doosan Portable Power Evolution Series portable air compressors are a significant technological update to the Doosan compressor lineup. Three of the four models of this new line have Doosan FlexAir technology, a new feature that allows operators to adjust air pressure to a wide pounds-
per-square-inch range. Two of the models with Doosan FlexAir technology, the P185-HP150WDO-T4F and XP185-VHP165WDO-T4F are in the 185 cubic-feetper-minute class. This class is by far the industry’s most popular size of portable air compressor by sales volume. Operators in need of 200 psi can now select the XP185-VHP165WDOT4F, which can produce 200 psi at 165 cfm. Prior to the launch of this new model, achieving 200 psi typically required a step up in air compressor size class. Additionally, Doosan Portable Power Evolution Series air compressors have the latest Doosan engines with advanced Tier 4 Final technology.
A RENTAL CLASSIC 8 jennyproductsinc.com
Jenny Products offers its line of K-series gaspowered wheeled portable compressors. Four models within the series boast 5.5-horsepower Honda GX engines, making these compressors fully capable of meeting the needs of contractors and do-ityourself homeowners.
Operating on either a recoil or electric start, the K-series single-stage compressors deliver 8.9 cubic feet per minute at 100 pounds per square inch or 8.6 cfm at 125 psi for quick recovery. The K-series features the
renowned K pump, a heavy-duty, single-stage cast-iron compressor pump. The compressors are available in four air tank configurations: eight- and 15-gallon air tanks (which are low-profile, powdercoated twin-tank receivers) and 17- and 30-gallon air tanks (which are powdercoated and ASME certified.) Lifting handles integrated into opposite ends of the compressors’ frames ensure the power gets where it is needed on the jobsite and pneumatic tires further enhance the K-series’ portability. The 17- and 30-gallon air tanks come standard with two tires, while the eight- and 15-gallon tanks offer the options of one or two tires. K-series compressors come with numerous standard features developed to ensure that the machines remain operational and require little maintenance. Each compressor is beltdriven with a large flywheel for easy start-ups and extra cooling. A directional air shroud helps further reduce pump temperatures. Special unloading valves on the compressors also assist in engine starting. The units come equipped with a totally enclosed heavy-duty belt guard, anti-vibration feet for smoother operation, a large canister intake filter with replaceable elements, manual tank drains, a stainless-steel braided discharge hose, a pressurerelease safety valve and tank, regulator and outlet pressure safety gauges. Each unit is filled with Jenny Ultimate Blue synthetic compressorpump oil for its splash
lubricating system, ensuring complete oil coverage on the pistons, crankshaft, bearings, rings and cylinders. In addition to its wealth of standard features, the K-series single-stage compressors also come with an optional oil-sight glass, lubricator and airline filter.
OIL-FREE AIR 8 airsolcan.com
The two-stage oil-free Kaeser M500-2 is a reliable source of oil-free rental air for all manner of compressed air applications. Customers choose the Kaeser M-500 when zero oil carryover can be tolerated. The M-500 is an excellent backup for pharmaceutical, brewing, food and aerospace manufacturing; process
applications during plant maintenance period; and breakdown coverage. The M500-2 is powered by a 600-horsepower Caterpillar C18 diesel engine. With a full-load fuel consumption of 21 gallons per hour and a 248-gallon fuel tank, M5002 delivers up to 1,600 cubic feet per minute continuously for up to 12 hours. Run time can be extended using Kaeser’s external fuel connection. This setup-ready compressor includes a chassis with a parking brake; crane and rigging eyelets; and forklift pockets. Safety
features include a certified spark arrestor, an engine shutoff valve, and a sealed floor pan. The Sigma Control Mobil matches air flow to meet varying air demand while maintaining steady pressure. Operating status and maintenance reminders are all available via laptop, smartphone, or tablet to avoid unscheduled downtime. The M500-2 can be started remotely and the the geofencing feature can prevent unauthorized use.
DRILLING AND BLASTING APPLICATIONS
8 atlascopco.com
The Atlas Copco XAS 950 air compressor contains a Perkins 1206F engine. This compressor offers high
compressed air flows in a small package to optimize both transportation costs and onsite usage. The single axle design powers this 950 cubic-feet-per-minute mobile compressor. It is designed to be easy to control, transport, refurl, service and plan preventative maintenance for. The pressure range is 72.5 to 200 pounds per square inch. This product can tackle applications such as drilling and blasting, shallow depth drilling geotechnical exploration drilling, abrasive blasting, pipeline pigging, and drying and purging. CRS
and monitor into one
Includes 7” color
self-leveling camera, one touch recording, and 4X digital zoom. Inspect 3” to 10” lines.
To advertise in this section, contact Danielle Labrie. Phone: 888-599-2228 ext 245, Fax: 519-429-3094 Email: dlabrie@annexbusinessmedia.com
2021– you will not be missed
by Adam Snook
The last column of 2021 should be a time to reflect on how great the year was in business, what new milestones we had and what lessons can be taken and positively used for a great 2022. That’s generally how you’d end most years: with some nostalgia. However, 2021, much like 2020, can now be relegated into the history books as a dud, disaster or downer.
The list of issues is long. Business shut-downs for some, especially in the events industry. Uncertainty in customer spending intentions. Labour issues. Supply backlogs. Rising costs in every facet of the business: equipment, insurance, manpower, fuel and parts. Divisive news and politics. Mental health and family issues. Not to mention the actual threat of catching a highly infectious disease that kills one percent of the people who get it.
I’m sure this list could go on and on. These ramifications affected each one of us in very different ways, but no matter how hard 2020 and 2021 tried to beat us and keep us down, they failed. Those miserable, difficult and distressing years had no idea how tough Canadians are, especially those in businesses that have always required resilience. The rental industry isn’t for the faint of heart. We know what it takes to push through and get the job done.
techniques. These past two years have shown, without a doubt, that you can teach the old dog new tricks. We’ve focused our businesses on what makes money and what we can do with less manpower. We’ve realized that the rental industry is truly important. Not only because the provincial governments across Canada deemed us essential, but because the customers returned en masse once they realized the world wasn’t coming to an end just yet. At no time that I can remember has the rental industry been more needed than it is right now. With new equipment lead times stretching out from weeks into months and even years, more and more contractors are needing to rent. Yards are empty of certain kinds of equipment, and the new models are trickling in at a rate that can barely keep up with the backlogs. Here’s your chance, raise your rates! I’m never going stop pushing for this.
Now, there’s no doubt that next year is going to have its share of challenges. There’s a good chance we’re going to have to learn
At no time that I can remember has the rental industry been more needed than it is right now.
Through the challenges of the last 2 years, we’ve refined ourselves and our businesses. We’ve learned to do more with less, in terms of staffing, equipment, materials, capital –you name it. We’ve learned that there are new ways of doing things, whether it’s advertising on social media, contactless pickup and delivery or new equipment cleaning
to live with some of the effects of COVID-19 on our businesses permanently. But if 2022 thinks it’s going to crush us when the last two years didn’t, it’s going to learn the hard way. We may bend, but we don’t break. CRS
Adam Snook owns JustBins, a Regina-based provider of waste disposal solutions.
your customers can inspect drain lines far from a power source. The Gen-Pack battery adapter allows up to 12 hours of remote operation with limited access to power. The GenPack is also sold separately.
But wait, there’s more. Your customers can track how far the camera has traveled down the line with the on-screen distance counter. And they can now record on a flash drive or send the recording to their smartphones with the built-in Wi-Fi transmitter.
For more information, visit www.drainbrain.com/XPodPlus, or call the Drain Brains ® at 800-245-6200
NEW Gen-Pack ™ Battery Adapter. (Battery not included)
