CRS - December 2008

Page 1


December 2008, Vol. 32, No. 9

CONTENTS

PROFILE Turning the wheel

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Cover: Jay Williams, Location Deux-Montagnes, Saint-Eustache, Quebec.

Photo by Chris Skalkos

Serving the Canadian rental industry for 32 years.

Jay Williams from Two Mountain Rentals/Location Deux-Montagnes in SaintEustache, Quebec, will be the CRA president for 2009.

Canadian Rental Association welcomes Jay Williams as its incoming President for 2009

As a next generation rental operator, Jay Williams got his start in the industry at a young age while working for his father’s rental store

Two Mountain Rentals/Location DeuxMontagnes in Saint-Eustache, Quebec. “I was 12 years old doing odd jobs, mostly to help out. Even as I got older, I didn’t think this was going to become a career. I was doing it just to help out with the family business,” says Williams.

What started as his desire to help, led him to eventually become a partner in the business with his father, Ed. However, that same desire has also driven him to help others in the industry, and this has led him to become president for the Canadian Rental Association (CRA), a title he will assume in February 2009.

allowed Williams to try out many facets of operating an equipment rental store, but one defining characteristic of this industry particularly appealed to him. “This business is about helping people,” says Williams. “One day I looked back and realized how much I had learned, but what I liked was that I was able to transmit this knowledge to others. At 25 I decided this was going to be my career.”

The company has built a reputation of providing a high quality level of customer service that is quarterbacked by Williams and his father who maintain a constant presence behind the counter.

www.canadianrentalservice.com

Two Mountain Rentals opened for business in 1972. Located in a residential area of Saint-Eustache, an urban centre northwest of Montreal, it rents to a customer base of industrial clients, construction contractors and home owners. The family-run business

“Customers, especially contractors, like to see the owners behind the counter and my Dad and I split our time so that one of us is always here. Customers have come to expect that. They want to hear our opinion and we want to hear their opinions. Talking to customers is the best way to get their feedback,” says Williams. “Our customer service philosophy is simple: no waiting! Either Dad or I are with a group of employees ready to give customers immediate service. There is always somebody standing by ready to

help. Today we have 15 employees in the store,” he adds.

The company’s dedication to customer service has prompted it to get heavily involved with industry organizations such as the CRA and Lou-Tec, a co-operative group of independently owned rental companies based in Quebec that share resources among stores under one common banner. Ed Williams is one of the founding members of the group which is celebrating its 30th anniversary next year.

“We joined Lou-Tec out of a desire to better service customers. We have contractors who work all over the province if they call and ask for equipment outside of our service area another Lou-Tec store closer to them can help by sub renting equipment. It allows us to reach out to our customers and service them from great distances,” he says.

Reaching out to help also has its benefits, something Williams’ father learned early in his career and made a point to install that in his son. The company has been a long-time member of its provincial chapter of the CRA, l’Association De Location Du Québec, recognizing the learning opportunities that exist by networking with industry colleagues. “We got involved to meet

other rental store owners, to ask their opinions about equipment, see what they do at their stores and pick up what would work for us,” he explains.

Williams became more involved one day after a friendly nudge by his father. “At a local association meeting my Dad volunteered me to be a director. I wasn’t there that day but I found out about it the next morning from people congratulating me for volunteering to be a director,” he says with a chuckle. “Dad said I would broaden my knowledge and gain new perspectives. So I accepted the nomination.”

After only one year serving as a director for his provincial association he became the CRA national director representing Quebec. Williams says he was fast-tracked to a national position because of his ability to speak both French and English fluently, adding that communication is a key element to keeping association members informed and interested.

“Ninety percent of our members are French and do not speak English. Out of a board of 10 to 15 people only two of us speak English. This makes it difficult to work with English speaking members from other provinces,” he says. “My first goal when I became national director was to solidify relationships between Quebec

and the rest of Canada to ensure we have a mutual understanding. I wanted to break down the language barrier because rental operators in Quebec want to be a part of this association.”

Instead of viewing this as adding more work to his already busy schedule of operating a rental store, Williams looked upon this as an opportunity to help his own business. “It’s a way to gain more knowledge. Stepping up from a provincial to a national position means more involvement with national directors giving me even more opportunities to learn from other professionals across the country. Being exposed to different people with different ideas is a resource in itself. Locally or nationally everybody benefits and so does your business.”

When the opportunity arose to become CRA president Williams realized this would allow him to pursue his desire for helping and learning on a national platform. He also adds that

to become a director for the rental association in

following a family tradition of helping others in the rental industry.

BOTTOM: Since 1972 Two Mountain Rentals has been renting to a customer base of industrial clients, construction contractors and home owners.

Fluent in both French and English, Williams will focus on communicating and promoting the many resources the CRA has for rental companies across Canada.
TOP: Jay’s father, Ed Williams, encouraged his son
Quebec

he was inspired by current president Brad Williams from Saskatoon, Saskatchewan. The two have much in common. Other than coincidently sharing the same last name, they also share strong communication skills and a colourful sense of humour.

“I wouldn’t be here if it wasn’t for him (Brad). I have complete confidence in him and he inspired me to do this,” he says, adding that he has also been influenced by the strong leadership of Benoit Légaré, president of the provincial association in Quebec. Williams credits him for invoking a strategy of providing information to association members and following that up with concrete action on topics that directly affect their businesses such as regulations, permits and educational programs. The newsletter that the association circulates to its members in Quebec called INFOLOC is an example. The multipage full colour glossy publication is packed with information directly pertinent to members.

As president of the CRA Williams says he has not set lofty goals for himself during his short one year term in office. “I have realistic expectations, if I start something I want to make sure it gets done,” he says. Instead of launching brand new initiatives he says he would rather better utilize the resources that are already there for members.

“We already have a website, we have an insurance program for members, we have educational resources and programs connected to the American Rental Association (ARA), we have regional trade shows and local associations already hold regular meetings with informative guest speakers,” he says, adding that newcomers to the industry often express surprise by the amount of resources available to them. “It’s like having a built-in support group for start ups in the industry,” he adds.

He says these resources exist now and rental operators have full access to them, but because they have been there for a while it is easy to take them for granted until someone points them out.

“The infrastructure is set so my work is already done. I just want to tweak what is already there and help others access the resources the CRA offers. More people will be using these resources by the time my term as president ends,” he says. “I don’t want to re-invent the wheel. The wheel is already there. All I have to do is turn it.” ■

Faire tourner la roue!

L’Association de location canadienne (Canadian Rental Association) souhaite bienvenue à monsieur Jay Williams qui sera son président en 2009.

Comme futur dirigeant d’un centre de location, Jay Williams fait ses débuts dans l’industrie à un très jeune âge, alors qu’il travaille pour le centre de location de son père, Location Deux-Montagnes à Saint-Eustache au Québec. « À douze ans, je faisais de menus travaux, surtout pour aider. Même en vieillissant, je ne croyais pas que ce métier deviendrait pour moi, une carrière. Je ne le faisais que pour aider l’entreprise familiale », dit monsieur Williams.

Ce qui n’est d’abord qu’un simple désir d’aider l’entraîne finalement à devenir partenaire de l’entreprise avec son père, Ed. Cependant, ce même souhait l’a aussi incité à aider les autres membres de l’industrie, et le conduit à devenir président de l’Association canadienne de location (CRA), titre qu’il détiendra en février 2009.

Location Deux-Montagnes ouvre ses portes en 1972. Situé dans un secteur résidentiel de Saint-Eustache, un centre urbain au nord-ouest de Montréal, le centre loue des équipements d’après une base de données qui compte des clients industriels, des entrepreneurs en construction et des propriétaires de résidence. À titre d’entreprise familiale, monsieur Williams tente plusieurs styles de gestion d’un centre de location, mais une caractéristique spécifique de cette industrie le fascine particulièrement.

« Cette entreprise se veut une entreprise d’aide aux autres, » dit monsieur Williams. « Un jour, j’ai fait un retour en arrière et réalisé à quel point j’avais appris, mais ce que j’aimais vraiment, c’était que je pouvais transmettre ces connaissances à d’autres. À 25 ans, j’ai décidé que j’en ferais ma carrière. »

L’entreprise, tenue par Jay et son père qui y maintiennent une présence constante derrière le comptoir, s’est bâtie la réputation de fournir un service à la clientèle d’un haut niveau de qualité.

« Les clients, spécialement les entrepreneurs, aiment voir les propriétaires derrière le comptoir et mon père et

moi partageons notre temps de façon à ce que l’un de nous soit toujours là. Maintenant, les clients s’attendent à cela. Ils veulent connaître notre opinion et nous voulons savoir leurs opinions. Parler avec les clients constitue la meilleure façon d’obtenir leur point de vue », ajoute monsieur Williams. « Notre philosophie de service à la clientèle est simple : pas d’attente! C’est pourquoi mon père ou moi sommes, avec un groupe d’employés, prêts à offrir aux clients un service immédiat. Il y a toujours quelqu’un prêt à aider. Aujourd’hui, le magasin compte 15 employés », dit-il.

La détermination de l’entreprise envers le service à la clientèle l’incite à s’intéresser activement avec les organisations de l’industrie comme CRA et Lou-Tec. Lou-Tec est un groupe de coopération d’entreprises de location, gérées indépendamment et basées au Québec. Ce groupe partage les ressources entre les centres sous une bannière commune. Monsieur Ed Williams est un des membres fondateurs du groupe qui célèbrera son 30e anniversaire l’an prochain.

« Nous avons joint le groupe LouTec avec le désir de mieux servir les clients. Plusieurs des entrepreneurs, que nous servons, travaillent partout dans la province. Lorsqu’ils communiquent avec nous et demandent de l’équipement hors de notre secteur de service, un autre

Jay Williams de Location DeuxMontagnes à Saint-Eustache au Québec sera président de l’Association de location canadienne pour 2009.

PROFIL

GAUCHE: Parlant couramment le français et l’anglais, Jay Williams veut surtout s’attarder à la communication et à la promotion des nombreuses ressources offertes aux centres de location à travers le Canada par CRA.

CENTRE: Le père de Jay, monsieur Ed Williams a encouragé son fils à devenir directeur pour l’association de location au Québec suivant la tradition familiale d’aider les autres dans l’industrie de la location.

DROITE: Depuis 1972, Location Deux-Montagnes loue des équipements selon sa base de données qui compte des clients industriels, des entrepreneurs en construction et des propriétaires de résidence.

membre Lou-Tec, plus près d’eux, peut les aider en sous-louant l’équipement. Ceci nous permet de rejoindre nos clients et de continuer à les servir, même de très loin, » dit-il.

Chercher à aider apporte aussi des avantages, quelque chose que le père de Jay a appris au début de sa carrière et qu’il s’est appliqué à implanter chez son fils. L’entreprise est depuis longtemps membre du secteur provincial de CRA : l’Association de Location du Québec, reconnaissant les occasions d’apprentissage qui existent en communiquant avec le réseau de collègues de l’industrie. « Nous avons cherché à rencontrer d’autres propriétaires de centres de location, pour demander leurs idées concernant l équipement, apprendre ce qu’ils font dans leurs centres, et retenir ce qui pourrait fonctionner pour nous, » explique-t-il.

Après un coup de pouce amical de son père, Jay devient un jour plus impliqué. « Pendant une réunion de l’association locale, mon père a simplement proposé mon nom comme directeur. Je n’étais pas présent ce soir-là, mais je l’appris le lendemain matin par des gens qui me félicitaient d’avoir accepté le poste de directeur, » dit-il en riant. « Mon père me dit que cela élargirait mes connaissances et me fournirait de nouvelles perspectives. J’ai donc accepté la nomination. »

Après seulement un an à titre de directeur de l’Association provinciale, il devient le directeur national de l’Association de location canadienne, représentant le Québec. Jay croit qu’il fut choisi pour un poste national parce qu’il peut facilement parler français et anglais sans problème, ajoutant que la

communication est un élément-clé pour assurer que les membres de l’association soient bien renseignés et que leur intérêt soit suscité.

« Quatre-vingt-dix pour cent de nos membres parlent français et ne parlent pas anglais. Sur un conseil de 10 à 15 personnes, seulement deux d’entre nous parlent anglais. Ceci cause une difficulté lorsque l’on travaille avec les membres anglophones des autres provinces », dit-il. « Mon premier objectif à titre de directeur national était de solidifier les relations entre le Québec et le reste du Canada pour assurer que nous ayons une entente mutuelle. Je voulais briser la barrière du langage parce que les propriétaires de centres de location du Québec veulent faire partie de cette association. »

Au lieu d’envisager ceci comme un surplus de travail à son horaire déjà très chargé par la gestion du centre de location, monsieur Williams choisit d’y voir une occasion d’aider sa propre entreprise. « C’est une façon d’acquérir plus de connaissances. Passer d’un poste provincial à un poste national signifie plus d’implications avec les directeurs nationaux me fournissant encore plus d’occasions d’apprendre des autres professionnels à travers le pays. Le simple fait de rencontrer des gens différents qui partagent des idées diversifiées constitue une ressource en soi. Que ce soit au niveau local ou national, tout le monde en tire avantage et par le fait même nos entreprises aussi. »

Lorsque l’occasion d’accéder au poste de président de CRA se présente, Jay Williams réalise que ceci lui permettra de poursuivre son souhait d’aider et d’apprendre au niveau national. Il

ajoute avoir été inspiré par le président actuel, monsieur Brad Williams de Saskatoon en Saskatchewan. Les deux ont beaucoup en commun. En plus de partager, par coïncidence, le même nom de famille, ils ont aussi de fortes aptitudes de communication et un sens coloré de l’humour.

« Je ne serais pas ici si ce n’était de Brad. J’ai en lui une entière confiance et il m’a inspiré à accepter ce poste, » dit-il, ajoutant avoir aussi été influencé par les qualités de direction de Benoit Légaré, président de l’association provinciale au Québec. Monsieur Williams affirme que Benoit a instauré une stratégie pour fournir des renseignements aux membres de l’association et par la suite, il la fait suivre par une action concrète sur des sujets qui touchent directement leurs entreprises comme les lois, les permis et les programmes éducatifs. Le bulletin que l’association émet aux membres du Québec, appelé Infoloc, est un exemple. La publication qui comporte plusieurs pages glacées, en couleur, contient une panoplie de renseignements directement applicables aux membres.

À titre de président de CRA, Jay Williams dit ne pas se fixer de grands défis durant son court mandat d’un an. « J’ai des attentes réalistes, si je commence quelque chose, je veux être certain de le rendre à terme», dit-il. Au lieu d’instaurer de nouvelles initiatives, il dit préférer utiliser les ressources déjà en place pour les membres.

« Nous avons déjà un site web, un programme d’assurance pour les membres, des ressources éducationnelles et des programmes reliés à l’American

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A promise is a promise

“How far will I go to keep readers happy?” This is a question I have been asking myself since October after making a promise I vowed to keep on behalf of my readers to this magazine.

As editor of Canadian Rental Service I strive to bring you, the reader, a collection of stories geared towards informing and educating you about the rental industry; nothing out of the ordinary in industry trade publications which traditionally maintain a serious business tone.

However, for the last few years this magazine has gone beyond that to bring you something out of the ordinary in a regular column called The Funny Page, authored by columnist Steve Milcik.

Unlike a product review piece about machinery, or a profile story focusing on a successful rental operator or an industry news brief about a company acquisition, this column does not attempt to educate or inform readers about anything in the industry. It’s a humor column intended to make you laugh and nothing more. In every column Milcik pokes fun of something or someone in the rental industry using a witty sense of humour only seen by the likes of syndicated humour columnists such as Dave Barry and W. Bruce Cameron.

The comparison is intentional. Milcik is an experienced writer and author who just happens to work in the rental industry. When he offered to write a funny column in this magazine I declined at first, believing that there was not enough humour in the rental industry or not enough interest for a humour column in a trade magazine. However, he sent me a sample of some of his writing. (I always wondered who was the author behind the SPAM e-mail that regularly fills my in-box. Now I know). I decided to give him a shot expecting his column to fizzle out faster than a can of flat Dr. Pepper.

It turns out the joke was on me.

For some bizarre unexplained reason that my intellectually driven mind cannot grasp, readers loved it! And they want more. In fact, over the last few years he has developed a fan base of readers who turn to his column first when they pick up the magazine. They assure me though, they also read the stuff I write, eventually.

I am often asked how much I pay Milcik for this column. The answer is not a penny. He does it because he loves writing and he loves the rental industry. At the end of the day his only intention is to put a smile on your face, or make you burst out laughing.

Years ago I attended a seminar for magazine publishers where a guest speaker delivered a speech about the importance of finding good writers and columnists for our magazines.

“If you have columnists who strike a chord with your readers, do everything in your power to keep them happy and keep them writing. Buy them dinner, send them flowers, sleep with them if you have to….,” the speaker advised. Okay, now I have to draw the line somewhere with Milcik, but you get the message.

So when I suddenly found myself without his column by my deadline for one of my earlier issues I worried. No, I actually panicked. I had nightmares envisioning angry mobs

of rental people picketing my house demanding his column back. (Actually, I put my publisher’s home address in the masthead of my magazine for such occasions so I wasn’t too worried about it.) It turns out I had completely omitted that particular issue on the deadline schedule I gave Milcik in advance. Oooops!

I called him to sheepishly ask if he could send me a column on very short notice. Now, Milcik claims I gave him 26 minutes to get that column to me and that’s just not true. It was actually more like 47 minutes, a reasonable amount of time to pop off a page of drivel I assumed. Unable to convince him I resorted to a tried and tested technique I often use on my wife to get me out of doing the dishes at home. I groveled. But even that wasn’t enough.

And then it occurred to me, I had another ‘Ace’ up my sleeve. You see my wife and I were expecting our third child around that time and I, without asking my wife, offered to name my next born son after him.

Milcik’s tone suddenly changed and he explained to me that he always wanted his own brood he could call junior, but there was no possible way he could consume that much Viagra so having the editor of Canadian Rental Service magazine name his unborn son after him was the next best thing. Milcik sent me an e-mail advising me that the formal spelling of his name is Stephen, just so I get it right on the birth certificate.

Now before you start asking me if I lost my mind let me explain the method behind my madness. I felt I could make this empty promise secure in the knowledge that the ultrasound my wife had a week prior revealed the gender of the baby to be a girl. It’s not hard to outsmart Milcik, so I thought.

After Milcik’s promised column was safely in my in-box I sprang the bad news to him about the baby’s gender.

Practicing the art of brevity, an attribute of all great writers, Milcik’s reply was short and to the point. “Stephanie is a nice name!”

Hence, I would like to introduce my daughter to the readers of this magazine: Katerina-Efthimia Stephanie Ballas Skalkos. Yes, Stephanie is her third given name. The hyphenated first name comes from my wife’s mother and my mother. Did you really think I could get away with telling a Greek woman dressed in black and holding a wooden spoon that I wasn’t going to name my daughter after her? That would be much worse than the angry mob of rental people I described earlier.

When I announced this to Milcik he was touched. In fact, I have never seen a grown man sob so uncontrollably.

A reader once told me that the reason why he likes Milcik’s column so much is because it’s rare to read something funny in a trade magazine, likening it to a bright spot readers can turn to for a smile. I can’t help drawing the comparison to my newborn daughter who is a bright spot in my life and who will be bringing our family many smiles for some time to come. And, after all, a promise is a promise. ■

PROFIL

Rental Association (ARA), en plus des expositions commerciales régionales et les associations locales tiennent déjà régulièrement des réunions avec des conférenciers très bien renseignés,» ditil. Il ajoute que les nouveaux venus dans l’industrie expriment souvent leur surprise devant toutes les ressources disponibles pour eux. « C’est comme rencontrer un groupe de soutien interne qui s’adresse à ceux qui commencent dans l’industrie.»

Il dit que ces ressources existent déjà et que les gestionnaires de centres de location y ont plein accès. Sauf que, parce qu’elles existent depuis un certain temps, il est facile de les tenir pour acquis. Il faut donc que quelqu’un les signale.

«L’infrastructure est établie, donc mon travail est déjà fait. Je veux simplement donner un coup de main à ce qui existe déjà et aider les autres à accéder aux ressources offertes par le CRA. Plus de gens utiliseront ces ressources lorsque mon mandat à titre de président prendra fin», dit-il. «Je ne veux pas réinventer la roue. Elle existe déjà, tout ce que je dois faire, c’est de la faire tourner» . ■

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CANADIAN RENTAL ASSOCIATION

President’s message

Hello fellow rental members. Another interesting year is drawing to a close. While writing this report in October there has been big change in the financial markets. By the time this magazine is in your hands there will have been more change and some opportunities.

Reflecting back on the market situation, it makes me wonder what the solution could be for anyone in the rental business. I think the most solid investment is back in your own business. Think about return on investment; think about control of your assets; think about growing and enhancing your business. And lastly, think about being able to sleep at night. Whether it is adding to or replacing existing inventory. Or perhaps the time is right for that renovation or addition you were planning. Now is the time.

I am happy to inform you that the Canadian Rental Association executive

and board meetings in Edmonton, Alberta, went very well. A note of appreciation to the Alberta crew that was responsible for putting on an evening that set the stage for social interaction between the Canadian board and the Alberta membership.

I would like to thank the outgoing board and welcome new board members:

Saskatchewan Director Wayne Beckett has been replaced by Brad Pattinson.

Alberta Director Orrin Knapp has been replaced by Marc Mandin.

Quebec Director Jay Williams has been replaced by Paul Ravary.

Manitoba Director Ed Dywer has been replaced by Dave Mintenko. .

The contributions of these individuals are often overlooked. Jay Williams (CRA Vice President) presented a token of appreciation to the retiring directors with wall plaques to commemorate their term. The next challenge for the board is

to update and prepare for the adoption of a more current day set of bylaws.

A quick reminder: to check out the HED Insurance (PSIP) program. I can only predict that the insurance industry is headed for a hard market. This will be a result of the financial market correction. Rental operators can count on this program to offer market specific coverage with fair and reasonable premiums.

Congratulations to Rhonda Pedersen for her new position as the American Rental Association (ARA) Region 10 Director. Rhonda has served as CRA president and has many qualifications that make her an excellent Canadian representative at the ARA board. Special thanks to Andrew Paquette for a job well done as the outgoing ARA Region 10 Director.

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CANADIAN RENTAL ASSOCIATION

Le Message du président

Bonjour chers collègues de l’industrie de la location. Encore une année intéressante qui tire maintenant à sa fin. En rédigeant cet article au mois d’octobre, je remarque qu’il y a eu beaucoup de changements dans les marchés financiers cette année. Lorsque vous aurez cette revue entre vos mains, nous serons en décembre, et il y aura eu certes encore d’autres changements encore plus grands, ainsi que quelques opportunités.

En réfléchissant sur la situation du marché, je me demande ce que doit être la solution pour les gens en entreprise de location. Je pense que l’investissement le plus solide est celui du retour dans votre propre entreprise. Pensez au retour sur l’investissement. Pensez au contrôle de vos avoirs. Pensez à la croissance et l’amélioration de votre entreprise. Et, enfin, réfléchissez à la possibilité de dormir la nuit. Que ce soit l’ajout ou le remplacement de votre inventaire. Ou

peut-être le moment est venu pour faire la rénovation ou l’addition d’une pièce que vous souhaitez à votre centre. C’est maintenant le temps de le faire.

Je suis heureux de vous informer que les réunions des conseils administratif et national à Edmonton se sont très bien déroulées. Un remerciement spécial à l’équipe d’Alberta qui a su organiser une soirée d’interaction sociale entre les conseils administratif et national et les membres de l’association en Alberta.

Je tiens aussi à remercier les membres du conseil d’administration qui terminent leur mandat cette année pour accueillir les nouveaux directeurs du comité national:

En Saskatchewan, le directeur Wayne Beckett est remplacé Brad Pattinson.

En Alberta, le directeur Orrin Knapp est remplacé par Marc Mandin.

Le directeur du Québec Jay Williams est remplacé par Paul Ravary.

Le directeur du Manitoba Ed Dywer est remplacé par Dave Mintenko.

Il arrive parfois que les contributions des directeurs ne soient pas soulignées. C’est pourquoi Jay Williams (viceprésident de la CRA) leur a présenté des plaques de reconnaissance et un

témoignage afin de commémorer la durée de leur mandat. Le prochain défi pour le conseil d’administration est d’actualiser et de préparer l’adoption des règlements mis-à-jour de l’association.

J’aimerai prendre cette occasion pour vous rappeler de vérifier le programme d’assurances HED Insurance (PSIP). En ce moment, je peux prédire que l’industrie de l’assurance se dirige vers un marché difficile. C’est le résultat de la correction des marchés financiers. Les entreprises de location peuvent compter sur le programme d’assurance HED pour leur offrir une couverture spécifiquement ajustée au marché avec des primes justes et raisonnables.

Toutes mes félicitations à Rhonda Pedersen pour l’obtention de son nouveau poste en tant que Directrice de l’ARA (American Rental Service) de la Région 10 (Canada). Rhonda a servi comme présidente de la CRA et a de nombreuses qualifications qui font d’elle une excellente représentante canadienne au conseil de l’ARA. Un merci tout spécial à Andrew Paquette, directeur de l’ARA de la Région 10 sortant, pour son excellent travail accompli au fil des derniers 3 ans. ■

“ The Rental Show is where I go to look for new products that set me apart — and where I develop my network of contacts. Plus, Atlanta is a very friendly city. It’s really moving forward with a number of new attractions for visitors, as well as hundreds of fantastic local restaurants.”

Cross country checkup

The forecast depends on where you do business in Canada

The state of the economy in the US has affected prices of raw materials.

As fuel, steel and other raw components used in the manufacturing of construction machinery rise, so do the related costs of manufacturers who, in turn, need to transfer that to customers by raising prices of their manufactured products.

It is apparent that the economic situation in the US is ugly and getting worse. While the US government’s financial bailout to the banks was designed to remedy the crisis, it will take time for it to take affect, as will the economic policies of its newly elected president.

As in past recessions, what happens in the US eventually happens here, and although the Canadian economy is still prone to this, certain sectors of the economy are cooling off

faster than others.

Rental companies across the country are facing higher prices for the tools and equipment that they rent, so how are they coping? Canadian Rental Service magazine spoke with a handful of rental operators

from across the country to find out. Reaction is mixed and the impact the economy is having on the rental industry so far varies from province to province. Most people in the rental industry say business is somewhat slower than

ECONOMY

it has been in the recent past but there is still plenty of optimism for the foreseeable future.

In areas like British Columbia and Alberta, where the provincial economies have been booming for the last several years, things are still busy but are slowing down noticeably. In other markets such as Saskatchewan and Manitoba, rental companies are experiencing a much welcomed growth period. Diversification continues to drive population-rich Ontario and Quebec, while the Maritimes are patiently waiting their turn.

“The economy has been pretty good in our market,” says Ben Fooks, manager at Drumheller Equipment Sales & Rentals in Alberta. “The oil patch has been extremely strong in the last couple years; however that has slowed down at the moment. But there still seems to be a lot of road and building construction. Housing construction has gone down however; they are not building as many houses.”

Fooks echoes what many other rental companies are saying, “Raw materials have gone up quite a bit but at the same time with the US dollar situation a lot

of stuff has come down. For instance, we are a Bobcat dealer and some of their prices have gone down. But we are starting to see it come back up again with the steel surcharges. So things seem relatively stable all the way round from our standpoint.”

“We haven’t bought as much stuff this year as we have in the last three years but it was so busy in the last three years that we bought a lot of equipment.”

Fooks elaborates, “For instance, we’ve got a yard full of generators and light towers, where as two years ago we couldn’t keep anything in the yard. We’ve been busy enough with other stuff to offset it, to the point that where it’s not time to push the panic button. They say they are starting some drilling programs in the fall, and that’s what makes us go.”

Drumheller Equipment hasn’t raised its rental rates yet, but Fooks explains, “We have definitely raised the price that we charge back for fuel. Traditionally, rental companies charge high for fuel, it has balanced out for us, we’re earning as much as we ever did.”

He says it doesn’t seem to be an issue with customers because they sympathize

ECONOMY

with them. Some even bring equipment back full of fuel. “Although we are spending more, we are making more because we have raised what we are charging equally. Most of what we use gets charged back.”

Fooks is optimistic about the future, “I see the growth continuing, especially with Alberta. With that whole royalty issue, there was a bit of a consensus that everyone was going to pick up and go to Saskatchewan. The government in

Alberta raised the royalty rates on what they were taking from the oil companies. They raised the royalties and things slowed down. There’s a lot of talk that they are starting production a lot more in Saskatchewan, which they hadn’t done in the past because the royalties were way too high. So Saskatchewan elected a new government and people started buying real estate there. Alberta’s not going to fall off the map either. Our outlook is pretty confident that everything is

going to be good.”

“My customers aren’t really very optimistic, says Joe Dutton, owner of Coquitlam, BC, Austin Tool Rentals. “The homeowner segment is staying about the same, but construction is down a little bit.”

Dutton continues, “The guys with excavators and bobcats say they are starting to feel it. One of them said he has four dump trucks and a couple excavators and the dump trucks are sitting a lot more. Another guy bought a new machine from me, he had it for two months, he put a hundred hours on it, and he said he should have put that on in week and a half. There was no off season for these guys before, but they had their hay day for about three or four years. It’s not like it was. It might pick up tomorrow, who knows,” he says. “Luckily, we haven’t really seen our suppliers raise prices,” says Dutton. “I don’t worry about the surcharges. Two or three percent is the cost of doing business.” In fact, Dutton says prices are actually declining, “I’m charging the same price today as I was 20 years ago for renting a pressure washer.”

Dutton thinks it’s finally time for a price increase, “I am in the middle of raising my prices now. And it’s not just because of raw material prices rising, Home Depot has raised prices. And they already charge $10 - $15 per day more. My customers have upped their prices, everybody’s upping their prices. On deliveries, we raised those way up.

ECONOMY

The general public is so used to things going up, it doesn’t matter because they know that’s the way life is. We don’t get any questions. I was really surprised on my deliveries, because I raised that $15 - $20 a delivery and never had anyone complain, it was just ‘Yeah, OK, fine.’ Our customers didn’t even flinch. They just pay it and walk out.”

Dutton is undaunted by a slower economy, adding that rental companies can be flexible. “You just have to offer different equipment. You have to diversify and offer products that no one else has. I carry a lot of stuff that other rental companies don’t want. The high maintenance items, like chippers and stump grinders that take a lot of work when they come back. I can make more money on a small $10,000 item than a $40,000 piece of equipment. Because its specialty and I have it but no-one else does, the price is up there. People pay it and no-one complains.”

“Our business has had probably about a 25 percent increase from last year,” says Rob Clark of Clark’s Supply & Service Ltd. of Moose Jaw, Saskatchewan. “I see that continuing to grow. It doesn’t look like it’s slowing down at all. A lot of it is housing but that is starting to slow down already. However, there’s too much work still out there right now.”

Clark indicates that the prices he pays for equipment has changed much recently, “The dollar’s come down but the price of steel has gone up, so it’s pretty much leveled off,” he says, adding

that he has not increased his rental rates, but he has increased his delivery charges. “Over the past five years we’ve probably tripled our delivery charges. Our customers don’t care because they are too busy to come get it anyways. They know that fuel is going up and they understand. We haven’t really noticed our competitors raising their prices. We are always pretty much the same. Our prices are pretty close.”

A couple years ago, the company tried

to reduce fuel costs by experimenting with biofuels, but as Rob described it, “that was more trouble than it was worth because it plugs filters. Biofuel only has a six month shelf life and it’s not that much cheaper anyways. It actually caused more maintenance issues than anything else. We felt it wasn’t a good thing.”

Clark sees a bright future in his province, “I don’t think it’s going to slow down at all. Here in Saskatchewan, the next five years is going to be a pretty

Looking for hole digging equipment, ventilation blowers or surface preparation products? I believe no decision makes sense without first sizing up General. I challenge you to find any product or company behind it that measures up to our standards. I’ll even send you a tape measure to do it!

ECONOMY

steady increase before we see anything dropping off.”

“We’ve had a very strong spring and summer and we hope it continues through the fall,” says Dave Higgins, VP of Higgins Event Rentals with locations in Toronto and Oakville, Ontario. “We have some pretty strong bookings and we think it looks good.”

Higgins explains that while business is strong, the cost of doing business is rising rapidly, “We’ve seen some higher fuel costs for sure. Our suppliers have also been raising their prices, whether it is an outright price increase or a surcharge of some sort.”

“We’ve put in a very modest price increase across the board and we’ve been increasing our delivery costs. For the most part our customers have been very understanding.

Higgins explains that his market (party and special event rentals) is relatively stable, “A lot of our events are recession ‘resistant’, if you are getting married, you might not have a five course meal, you might have four. They go ahead, but they scale it back.” Higgins hasn’t seen that happen yet, “We’ve been pretty lucky I think. In lean times, years ago there was also a lot of price cutting and I have not heard of that sort of thing so far either.”

Worst case scenario Higgins confides “We’ve been through a recession before; we’ve got some ideas for some cost cutting measures that we would have to put into place.”

Higgins is not waiting to react, in order to reduce fuel consumption the company has installed a GPS in its fleet where the dispatcher can keep an eye on exactly where each truck is. Higgins explains “just to make sure that our drivers are going in the most direct route for each delivery. It has worked out very well. Now it’s just part of the daily routine and no one has a problem with it.”

Terry Morin of Able Rental & Supply from Sudbury, Ontario, explains that with the high commodity prices, “things are going really strong in Sudbury. It’s not really the same as the rest of the country. I’d say that things are peaking because of the high commodity prices. Construction, homeowner and commercial are all growing. It’s going to continue to grow.”

Morin continues, “It’s quite busy right now. The trades people, you can’t find them and the guys are struggling just for employees. So right now we’re pretty

lucky there hasn’t been any barking at our costs.”

“Everything is going up. Pretty much every day you order something everything has gone up.” Morin explains that in most cases Able Rental has been able to pass those costs along to the customer. “We’ve pretty much had to. We’ve had no kickback on the delivery rate increases as of yet. But with regards to rental rates for equipment, it has pretty much stayed the same here for years; we can only get so much of an increase.”

Morin goes on, “Our competitors are some of the bigger rental yards, when you talk to them, they generally give you their card rate, but they do discount quite heavily. We just play by our own rates and we don’t worry about those other guys.”

“The Kingston area of Nova Scotia is awful quiet,” says Roland Amiault of Kingston, Nova Scotia’s Greenwood Rent-All Inc. “We have got lots of plans coming up, but the last couple years have been very quiet, especially in the rental industry and the whole commercial business too. I think Nova Scotia is overpriced and the wages aren’t high enough here to keep the economy going.”

“My contractors are very quiet this year also. Maybe at the other end of the province it’s not like this, but here in Kingston, we are way, way down.”

Amirault continues “We’ve had to raise some prices of salable products and for the price of fuel. We can’t really reduce our fuel consumption. When things got to go, they got to go. You could stay parked until you have a full load but then you might lose the rent. It’s all about service.”

“Everything keeps going up but the rental rates.” Amirault explains “We have played a little with the rental rates, but then the product sits there, it doesn’t move. I know that everyone has been trying to raise their rates but there is always a competitor that’s going to give it away for nothing. Most people understand. It’s a big vicious circle, when I put my rates up, everyone else has to put their rates up too.”

Amirault sees a brighter future on the horizon, “We have a lot of projects coming up in the local area here starting in the spring. We’ve got CFB Greenwood that is going to start spending a bunch of money and updating a bunch of stuff. I guess we will have to wait and see.”

“Construction wise, it has never been

better in Manitoba in the over 20 years that I’ve been here,” says Ed Dwyer, general manager of C&T rentals in Winnipeg, Manitoba.

“There’s lots of construction going on. There is money going into infrastructure, the floodway, the airport, personal care homes, apartment buildings, condos, bridges. The economy is growing. It looks very good for the next two years. It seemed that Manitoba was lagging behind and now we are catching up.”

None of Dwyer’s segments are slowing down, “We’re running on all cylinders here. The farmers are having a good year. The truckers are hurting because of the fuel costs, but Manitoba has a diversified economy. We don’t depend on a lot of exports to the States. We are very diversified.”

“Prices had been going down, now all of a sudden they are starting to go up again. We’re getting notices that the price of steel is going up. That’s what I keep hearing, the price of steel; and fuel.”

Dwyer continues, “It’s the cost of doing business here in Manitoba. If we were manufacturing products and competing against China, it would be different. But this is the service industry and everyone here has the same costs. If a few costs go up, we pass them along to the customers. The customers understand it. We raised our pick-up and delivery charges. We don’t do a fuel surcharge, we just increased our rates.”

The market’s rental rates are staying the same, however Dwyer notes there is less discounting, and “there seems to be a shortage of equipment.”

Dwyer reflects on the global outlook, “I would feel much better if the US economy would pick up. It affects us all because they start slowing down and they buy less from China and China buys less raw materials from us. It’s a circle. We’re small potatoes. We have to watch out for the big picture which is China and the US. I see good things for the next two years in Manitoba. It’s anybody’s guess what’s going to happen then, because you can’t turn the switch off that quick. Housing prices are going up. Houses are being built. People are spending money on renovations and landscaping and those sorts of things, when that slows down then we know what’s coming!” ■

* Richard Porayko is a freelance writer based in Coquitlam, BC.

FOR THE RENTAL MARKET

Prevents weaving between rebars

Oztec Industries has introduced its new slim RubberHead Concrete Vibrator. This product was developed in response to a problem many contractors face when vibrating concrete in narrow walls with rebar grids. Vibrator heads often get caught up in the rebar because the vibrator head and shaft weave in between the horizontal rebars and get stuck. Once this occurs the head and shaft cannot be removed by simply

pulling on the flexible shaft. Removing a head and shaft caught within the rebar means disassembling the forms to extract the units, losing concrete that was poured, and then reassembling the forms, wasting time and money. The other option is to leave the vibrator shaft and head in the concrete and pour over it, resulting in lost equipment and potentially weakening the overall strength of the structure.

To prevent or greatly reduce the chance of vibrator heads and shafts getting caught in between the rebars, Oztec designed the slim RubberHead which consists of a removable extension piece attached to the flexible shaft end of the vibrator head. This piece makes the overall length of the vibrator head approximately 23 inches which ensures that the shaft and head cannot weave in between the rebars. This extension piece was developed after Fred Oswald, president of Oztec Industries, listened to the concerns of superintendent, Rich Whitlock of Kiewit Construction, about getting vibrators caught in between rebars on a floating bridge project.

The slim RubberHead was used on this project with great success. This vibrator head not only protects the epoxy-coated rebar but because of the design of the head, it also consolidates concrete far better than smooth steel vibrator heads.

Oztec Industries 1-516-883-8857, www.oztec.com

Pullman Ermator enters Canadian rental market

Pullman-Holt Corporation in the US and Pullman Ermator in Sweden have established a joint venture, called Pullman Ermator LLC, to manufacture HEPA vacuums and dust extractors used in the abatement, restoration, remediation and construction industries.

Pullman-Holt manufactures and distributes an extensive line of 120V portable HEPA filtration vacuums ranging from dry-only vacuums to

WHEN IT COMES TO

FOR THE RENTAL MARKET

wet/dry vacuums. Its distributor network is made up of more than 300 safety and industrial companies specializing in operator protection and environmental clean-up. The company produces high-powered dust extractors, wet vacuums, and portable air scrubbers, equipped with HEPA filtration. Additionally, both companies maintain a complete line of filters, tools, hoses and accessories.

The new Pullman Ermator LLC line features powerful HEPA filtered dust extractors and most are equipped with a direct, drop-down disposal to plastic collection bags. Other products include wet/dry models for fluids and sludge, pre-separator vacuums for large volume dust recovery, and compact air scrubbers for HEPA filtration and negative-pressure containment zones.

As an intricate component of the

concrete grinding and polishing industry this equipment also offers the rental shop, a myriad of other rental opportunities from sawmills to construction. In addition to the equipment rentals, there are additional revenue opportunities with the retail sales of disposal bags and filters.

Pullman Ermator LLC 1-800-232-2635, www.pullman-holt.com

Michael’s Equipment 1-866-963-4372, www.michaelsequipment.ca

Gets into corners

Star Diamond Tools Inc., has introduced the CornerHood dust shroud. The shroud fits on most four inch to five

inch grinders and allows grinding and polishing into a corner while controlling dust. The solid steel design will last for years and it has an adjustable and replaceable seal. Star Diamond offers a complete line of dustless shrouds and vacuum systems.

Star Diamond Tools Inc 1-800-282-6470, www.stardiamondtools.com

Removes joint lines

Northrock Industries has introduced two new products for the rental market.

The Pro 1200 ceiling grinder was designed to easily remove joint lines caused by concrete seepage through forms. Power from either a 1.5 horsepower electric, or four horsepower gas motor is transmitted through a heavy duty flexible shaft to a grinding head with a 5/8-11 thread. The grinding head is spring loaded and self aligning allowing the grinder to move smoothly over irregular surfaces. The frame is fabricated from aluminum which is strong, light weight and will not rust when exposed to the elements. Set-up is made simple by a winch system which adjusts the grinder height within seconds. Large diameter tires allow the grinder to roll over work site debris. Its newest feature is a vacuum dust collection system that collects potentially harmful dust at the source, protecting workers health.

The unit handles ceiling heights from seven to 12 feet. Other features and options include: electric model- 1.5 horsepower Baldor motor, gas model four horsepower Honda engine, self aligning spring-loaded grinding head, welded aluminum frame, rapid winch driven height adjustment, 12 inch tires and an optional dust collection vacuum system.

Four-stroke vibrator

To complement the company’s twostroke Pro-50 backpack portable vibrators Northrock industries has added the new Pro-50 4S backpacks with a four stroke Honda GXH engine. Built with the same attention to quality; the four stroke engines meet higher emission requirements and do not require a fuel oil mix. They can also be used with any brand flexible shaft and head.

FOR THE RENTAL MARKET

A high efficiency synchronous drive belt transmission with a cast aluminum housing steps up engine speed to achieve optimal vibrations per minute and a universal counter shaft accommodates all brands of vibrators so operators can use the shafts and heads already in stock.

Northrock Industries 1-800-989-8423, 1- 631-924-6130, www.northrockindustries.com

Wet cut indoors

Husqvarna Construction Products has a new addition to its line of powercutters. The K 3000 Wet is an electric power cutter that allows the user to cut indoors easily and cost effectively, without dust. The K 3000 Wet is equipped with a newly developed wet cutting kit that regulates the flow of water and concentrates the spray into a stream and then onto the blade. Specially designed nozzles are housed in specific positions along the blade guard to help keep water flow use to a minimum. It is important to keep water flow to a level that is sufficient to suppress the dust, but not cause excessive slurry. Additional features include a GroundFault Circuit Interrupter (GFCI) to help protect the user in case of damage to the electric circuit and an Elgard advanced electronic overload protection system that varies the rotation speed to warn users if they are approaching overload. The electronic SoftStart feature also allows a gradual start with normal slowacting fuses.

The K 3000 Wet is the perfect saw for almost any indoor job; it is ideal for rapid and simple on-site cutting and can make easy adjustments between a variety of building components such as pipes, reinforced steel and struts.

Husqvarna Construction Products is

a supplier of machinery and diamond tools for the construction and stone industries. The company’s product range includes power cutters, floor saws, tile and masonry saws, wall and wire saws, core drilling machines and diamond tools.

Husqvarna Construction Products 1-913-928-1000, www.husqvarnacp.com

No more dirty work

Designed specifically for building and construction, mechanical, electrical and interior finishing, the new Hilti VC20-U and VC40-U Vacuums are ideal for dry and wet cutting, and grinding, drilling

and dry coring, wet coring, angle grinding and wood applications. Equipped with 1,200-watt power and automatic power filter cleaning technology, the vacuums offer the best-in-class volume-to-capacity ratio and maintain constant high suction performance for virtually dust-free working without interruption. The valve opens automatically every 15 seconds, reversing the air flow by an impressive three times per millisecond, shaking the filter clean.

Easy filter access and changeable dust bags save time, providing the user comfortable handling and effortless cleaning. The vacuums stop automatically when their tanks are full so the operator never has to worry about the filter being drowned by water or slurry and a robust trolley helps to transport the vacuums over tough jobsites.

A PES Nano wet filter is reinforced with a steel plate for added sturdiness. Additionally, a HEPA filter and fleece dust bag are available if a HEPA system is required. The plastic dust bag is

FOR THE RENTAL MARKET

specially designed for easy dust disposal and the antistatic hose assures the user there will be no electrostatic discharge when connected to a tool. The VC40-U’s push bar handle and DPC 20 holder not only allows for comfortable handling but also provides clean and easy storage for the DPC 20 Power Conditioner if used with the Hilti DG 150 system.

Deeper cutting depths

Hilti has also introduced its DCH 230 and DCH 300 Electric Diamond Cutters. With a 2.6 kilowatt motor and new cutting depth adjustment mechanism, they can reach depths of 3.4 inches and 4.7 inches, beating conventional angle grinders, that both cut and grind, but only reach depths of about 2.5 inches.

An intelligent electronic control system constantly regulates motor power to suit the material being cut and the pressure applied to the tool. These electric cutters are ideal for materials such as reinforced concrete, granite curbstone, slabs and bricks.

Crafted with safety in mind, the DCH 230 and DCH 300 guide away from the operator’s body and the low vibration of the tool helps increase operator comfort even when the tools are used for long periods.

Hilti (Canada) Corporation 1-800-363-4458, www.ca.hilti.com

One-operator straightedge

Kraft Tool Company has introduced the new Buckeye Straightedge. This one-operator straightedge is made

for striking off, leveling and bringing concrete, sand and other building materials. It is available in six sizes from four feet to 12 feet. It comes with a top reading spring loaded level vial for easy adjustments on the jobsite. It is made of lightweight high grade aluminum alloy, and a wooden handle that is tapered for a smooth and comfortable grip.

Kraft Tool Co. 1-913-422-4848, www.Krafttool.com

Speed for finishing

Allen Engineering Corporation has introduced the MSP 415 (Mechanical Super Pro) Rider. The company says this is a totally new mechanical-drive riding trowel. With the use of the 35 horsepower Vanguard air-cooled engine and a centrifugal clutch, the MSP 415 is an economical, heavy-duty double four foot diameter rider with the power needed for panning and the speed for finishing.

Standard features include: manual steering and pitch controls, two 46 inch diameter, five-blade nonoverlapping rotors, rotor speeds up to 145 rpm electric powered spray system for application of retardant, flip-up seat and removable screens for superior accessibility to engine, clutch and drive-line.

Allen Engineering Corporation 1-870-236-7751, www.alleneng.com

Concrete buggies

Domax Construction Equipment has announced that it is the exclusive distributor of new concrete buggies imported from Italy. The Speedy Dumper has a 13.5 horsepower Subaru EH 41- Honda GX 390 engine, hydrostatic transmission, orbital hydraulic motors, steering on rear wheel, central linear joint, footboard with safety pedal and dumper bed with hydraulic tipping.

Its overall dimensions are 2400x

800x1240 millimetres/94x31x49 inches, weighs 450 kilograms/992 pounds and has a carrying capacity of 1000 kilograms/2204 pounds with a travel speed of 0-10 km/h.

Domax Construction Equipment, 1-905-856-9386, www.domax.ca

Strong mast

EDCO’s newly manufactured 36 inch and 48 inch Core Drill Rigs are rental tough. These units boast the strongest mast in the industry with an extra heavy-walled, square, zinc-plated tube column. They also come complete with brass wear strips for precision tolerance drilling. Each unit is available with a 15-amp or 20-amp dual-speed motor and has a standard 12 inch drill bit capacity that is expandable up to a 16 inch bit. The extra heavy-duty control box houses all electric circuitry components and ammeter device. The large, six inch diameter wheels make them easy to transport making the Core Drill Rigs ideal for all rental houses. EDCO 1-800-638-3326, www.edcoinc.com

Two in one drill

E-Z Drill has introduced a new concept in concrete drills with the Model 240B

FOR THE RENTAL MARKET

SRA “combo” drill system. Combining the standard features of the Model 210B SRA with the capability of converting to a pneumatic core drill, the Model 240B SRA caters to both rock drilling and core drilling applications by eliminating the need for a separate drill system. The conversion process requires just a few simple tools and can be quickly conducted while on the jobsite.

Featuring totally pneumatic operation, the core drill utilizes a three-speed motor (400, 900 and 1,600 rpm) and requires a minimum of 77 CFM for operation, whereas the standard rock drill configuration requires 100 CFM. The unit can core and drill holes from 5/8-inch diameter up to 2.5 inches, and drill up to 18 inches deep.

The 240B SRA’s compact frame design allows the unit to operate in a four-foot patch while drilling to within six inches of a corner. Furthermore, it is adjustable to drill into the centre of a concrete slab, from six to 24 inches thick.

For increased production, the core drill system does not need to be anchored to the concrete, virtually eliminating any set-up time. The operator simply needs to roll the unit to the coring location and begin drilling. The core drill configuration comes standard with a water connection.

Slab-rider drills reference from the top of the concrete slab, which provides for optimum accuracy and eliminates disturbance to the subgrade. For added versatility, the 240B SRA can drill vertically with either the rock drill or core drill configuration after just a few adjustments.

Optional equipment includes a hole spacing guide for more accurate repositioning. E-Z Drill 1-800-272-0121, www.ezdrill.com

Smaller-scale surface preparation

Designed for smallerscale surface preparation projects, General Equipment Company’s SG12/E single-head surface grinder offers high performance, durability and ease-ofuse, making it ideal for anyone from professional contractors to do-it-yourself homeowners.

Powered by a totally enclosed, fan-cooled 1.5 horsepower electric motor, the SG12/E features a single rotating disc with a 12 inch wide working width. Offering a top disc

FOR THE RENTAL MARKET

rotation speed of 250 rpm, applications for the SG12/E include grinding concrete surfaces, removing mastics, adhesives, epoxies and urethanes, breaking up deposits of grease and dirt, removing rubber carpet backing and industrial residues, and polishing more delicate terrazzo and marble floor surfaces.

Built for portability the grinder includes a folding handle that makes it easier to transport in today’s smaller vehicles. Additionally, the compact frame design and wheel position allow for simple maneuvering up and down stairwells. The fully adjustable handle height better accommodates the user, providing a more comfortable operating experience.

The SG12/E’s unitized, welded-steel plate frame includes an integral bail design for loading and unloading with a forklift. Extra capacity, self-aligning ball bearings and a heavy-duty V-belt reduction drive system are standard for optimum durability. A removable safety and dust shield surrounding the rotating disc helps contain airborne dust and limits material contamination, while also protecting the machine’s internal components from damage.

For maximum safety, the SG12/E includes the exclusive Quik-Stop “deadman” motor switch that immediately stops the grinder’s motor in the event the operator loses control of the machine. A 37-foot-long extension cord is standard, complete with a GFI for added safety.

The SG12/E accommodates the same

wide variety of attachments currently available with General Equipment’s larger, dual-head SG24 Series of surface grinders. General Equipment Co. 1-507-451-5510, www.generalequip.com

Screed solves shortcomings

MBW’S new concrete screed, the ScreedDemon solves the shortcomings of portable wet screeds already in the marketplace.

Wet screeds are prone to high maintenance, especially in connection to drive mechanisms between the engine and exciter. The ScreeDemon has no metallic shaft connection. A simple, durable, low cost rubber isolator drives the eccentric.

Most screed and screed bar combinations produce irregular vibration along the length of the screed bar. This exposes the concrete to highly variable levels of vibration and cream levels vary from spot-to-spot along the screed bar. The back-to-back triangular construction of the ScreeDemon bar is extremely rigid and minimizes variability in the transmission of vibration.

Most screeds bolt to their screed bars. Screed hardware threads can be compromised by the concrete so that assembling or removing screeds become difficult. This discourages users from disassembling them for cleaning or transport. The ScreedDemon simply clamps to the specially designed bar. There are no holes to weaken the screed bar and no threads to complicate the assembly and disassembly. The ScreeDemon goes together and comes apart in seconds.

All wet screeds expose operators to excessive hand/arm vibration. The ScreeDemon’s patent pending mount retention method enables use of low durometer isolators without the loss of operator control. Hand/arm vibration is 50 to 90 percent lower than competitive screeds.

MBW concrete products are manufactured in Slinger, Wisconsin, and are distributed exclusively in Canada by RENTQUIP Canada Limited.

RENTQUIP Canada: Western Canada 1-800-818-1199, Ontario and Atlantic Canada 1-866-360-6616, and Quebec 1-877-664-1515. ■

RENTAL TOURS

Association stays in motion

Riding on the success of last year’s program the Canadian Rental Association (CRA) in Ontario has kicked off its Rental Tours and Meeting program for 2009.

To boost attendance at its monthly association meetings the CRA changed the format a few years ago, taking it out of hotel facilities in Toronto and into the buildings of rental stores and their suppliers for a guided tour. Attendance at meetings has been growing ever since, as the novelty of inspecting another rental company’s operation is too tempting to pass up. Manufacturer and supplier members have also stepped up to offer their facilities for meetings which became extremely popular last year as rental operators got an inside look at how their suppliers operate.

The tour kicked off in October with a tour of Gervais Party & Tent Rentals in Scarborough, where guest speaker Catherine Swift, president and CEO, CFIB addressed the changes to Visa, MasterCard and debit charges for merchants. The speaker explained the developments within the credit and debit card industry that will adversely affect all businesses who accept payment via these cards.

There are a number of different changes that will be taking place in the near future, all of which appear to be designed to complicate the ability of merchants to figure out exactly what they are paying to process transactions

and how much comes at the expense of the merchant.

The next meeting in November took place at National Hose in Scarborough where company representatives demonstrated the assembly of air/ water hoses, hydraulic hoses and burst test systems. It was followed by an informative session of “Do’s and Don’ts” covering the safety issues of hose and fittings as well as reviewing new hose products for the rental industry.

In January the CRA Ontario will shift

gears again to host a Table Top Show in London. The event will include a social hour, a banquet dinner, entertainment and the presentation of the CRA Ontario Annual Awards. Suppliers are being offered display tables for $250. Banquet registration is $60.

To reserve a table, contact Shirley McCormick 1-905-697-0380, e-mail: smc1smc2@gmail.com

For more information about CRA meetings, contact CRA Ontario, James Morden, e-mail: jamesmorden@ rentshopinc.com ■

CRA Ontario members were given the red carpet treatment during their meeting and tour of Gervais Party & Tent Rentals in Scarborough. Photos by Neil DeJong

RENTAL RUMBLES

Ammann appoints Canadian support team

Ammann has announced the formation of its first Canadian-based customer service team with the appointment of Peter Price as area sales manager for Canada and Heinz Stanisz as technical support representative.

Price is well known in North American construction and road-building sectors through his 30-year career in the compaction industry. His experience in compaction product development, as well as a product manager and sales trainer brings a wealth of knowledge for Canadian customers to match the right Ammann product to their specific job requirements. Price will provide customers and dealers with a single point-of-contact in Canada dedicated to fielding any factory enquiries regarding compacting applications, equipment sales/service and distribution opportunities.

“I have been bridging customer needs to OEMs overseas for most of my working life, so I look forward to making it easy for Canadians to work with Ammann,” he says.

Stanisz brings 20 years as a senior

Ammann technical specialist, to his new role in Canada. Heinz developed a unique insight into Ammann products through his extensive service with the company’s product development team in Switzerland. In more recent years, he has focused on field support service. He is designated as the Canadian point man for any factory-related customer needs for warranty and technical service.

SMS Rents growing in Ontario

SMS Rents has opened a 9,000 sq. ft. store in Ottawa and a 12,000 sq. ft. store in Mississauga, Ontario.

The company has now opened three new Ontario locations in as many months, including the new Stoney Creek location that was opened this past summer, SMS Rents now operates 13 stores in Ontario and Quebec. The remaining stores are comprised of former Komatsu Rents locations, which introduced a new name last December.

According to company president Marcel Langlois, the two new stores provide a bridge between successful opera-

tions in the company’s strategic regions. “We are well established in the GTA and Montreal,” he says. “Customer response to our new organization has been very encouraging. Ottawa is a logical next step for us as we strive to bring our ‘Job Ready’ rental service to customers throughout southern Ontario.”

The Mississauga store strengthens plans for the firm’s further growth through the Toronto region, expanding service capabilities between the recently opened Stoney Creek store and the well established SMS Rents store in Guelph. This region is also closely supported by the SMS Rents Heavy Equipment Centre based in Brampton, Ontario.

Stephenson’s opens branch in Waterloo

Stephenson’s Rental Services, based in Mississauga, Ontario, has opened a branch in Waterloo, a city of about 100,000 inhabitants 60 miles west of Toronto.

“This is the first of several branches to open for Stephenson’s in the Region of Waterloo,” says John Murray, regional development manager. “Stephenson’s is a perfect fit to serve the needs of the professional contractor in this region.”

The new Waterloo branch occupies 5,000 square feet and further expands the Stephenson’s network to 20 locations throughout southern Ontario.

“Stephenson’s is committed to establishing a branch within 30 minutes of our customers’ jobsite throughout southern Ontario” says president and CEO Willie Swisher. “Our goals are simple, provide ease of access to our locations, offer unmatched depth and breadth of products and services, and provide quick and easy customer service with the

Peter Price
Heinz Stanisz

RENTAL RUMBLES

Stephenson’s ‘just say yes’ attitude. This formula has proved to cement long-term beneficial relationships with our current and expanding customer base.”

Weber MT celebrates 50th anniversary

Weber’s current soil compactor CR 8 and one of the company’s models from the 1970s.

Weber MT is celebrating 50 years of reversible vibrating technology, a milestone for the company and the compaction industry.

The manufacture of walk-behind soil compactors is the company’s core com-

petence and the basis of its success. The production of its first soil compactor in 1958 marked the beginning of a remarkable development and today the company is one of the international market suppliers in the walk-behind soil compaction market.

Based in Germany, the medium-sized company has established several subsidiaries and many worldwide business relationships achieving an export share of 62 percent. The foundations of the modern company were laid in 1952 when Günther Weber established a shop for construction equipment. Six years later, the production of the company’s first soil compactor with forward travel was a big success. In the 1970s another innovative step was developed with the special WEFIX gear change system for very light compactors which allowed machines to change from forward to reverse travel.

The product line was also expanded. Apart from concrete poker vibrators first engineered in 1968, pavement saws, concrete rotary trowels, smoothing systems and various construction equipment such as, joint cutters and carriers were

added to the product range.

In 1975, the economist Wolfgang Weber, a member of the second generation, joined the company.

Weber MT continued to expand, establishing branches and subsidiaries in the USA, Canada and abroad. In 1999, the company put more emphasis on the company’s initial forte, the walk-behind soil compactors introducing a completely new range of vibratory plate compactors. At that time the company also built a test facility for Weber MT’s product development work which takes on a scientific level today.

Computer simulation programs, the latest measuring instruments and a highspeed camera support the research and development efforts. One result is the COMPATROL technology – a continuous compaction control system, now available with optional machine and service management as well.

Today, Weber MT concentrates on its core strengths, mainly walk behind soil compactors, but also concrete compaction equipment such as internal concrete vibrators and pavement saws.

RENTAL RUMBLES

On the move

BOMAG (CANADA) INC. has relocated to 3455 Semenyk Crt., Mississauga, ON., L5C 4P9. The company also has new phone and fax numbers: Phone: 905- 3619961 Fax: 905-361-9962. Its toll free numbers 800-263-0814 and 888-GO-BOMAG will remain the same.

CSA launches online access to health and safety standards

The Canadian Standards Association (CSA) launched a two-year pilot project offering online access to CSA Occupational Health and Safety (OHS) standards to increase accessibility and help improve safety in Canadian workplaces.

The View Access initiative was developed in collaboration with federal, provincial and territorial OSH governmental agencies. It will allow registered users to access OHS standards referenced in various Canadian jurisdictions and view the full content through CSA’s website.

“Appropriate occupational health and

This 3-shaft, high-performance compactor comes with a groundbreaking innovation: it is the first vibratory plate on the market to feature ccc – continuous compaction control. Now you can keep an eye on results continuously while you work, and perform quality assurance

safety practices can mean the difference between life and death,” says Suzanne Kiraly, CSA president of standards. “This initiative will especially help small and medium-sized organizations improve workplace safety. By making these documents available, we hope that companies will know and apply occupational health and safety standards.”

CSA is a nonprofit, membership-based association that develops standards and provides education and training to ensure standards are applied. This collaboration with government representatives for labour is the first of its kind in CSA’s history and is driven by the pressing need to improve workplace safety.

“Every year, more than 1,000 Canadians die as a result of workplace injuries and disease. We can and should do more to protect the lives of workers. We need information, best practices and safer products to make a difference,” Kiraly says. “CSA believes this new project will serve to raise awareness of OHS products and services and will help reduce workplace injuries and fatalities in Canada.”

View Access is a source for employers to learn more about their rights and

obligations under the law related to OHS and it provides additional resources that can help employers understand and apply OHS standards. Federal, provincial and territorial OSH governmental agencies are funding the development and maintenance of the initiative as a two-year pilot project, and will continue to monitor the overall usage and impact in cooperation with CSA over the project period.

For more information, please visit www.ohs.csa.ca.

Appointments

Venetor Group of Companies has announced that John French has joined Venetor as an account manager in the company’s Hamilton branch. He will be responsible for strengthening Venetor’s position in the contractor equipment market. Vince Oddi, sales manager of Venetor Group says, “We are very pleased to have John join our team. Having come from Hertz Equipment Rental, he has first-hand knowledge in the rental industry and contractor’s equipment. He brings with him a strong commitment to

checks on the soil. A powerful, fully hydraulic system regulates compaction intensity. And here is the real breakthrough: although the AVH 6030-ACE stands head and shoulders above the competition, its price is reassuringly down-to-earth.

Sales & Service:

Construction Equipment Solutions

Pickering, ON tel: 905-420-2243 ceswiles@hotmail.com

Hi-Way Service

High River, AB tel: 403-652-7944 sales@hiwayservice.com

PSE Equipment Ltd. (Paving Solutions Equipment)

Langley, BC tel: 604-857-1750 pavingsolutions@shaw.ca

Williamson Equipment Ltd.

Edmonton, AB tel: 780-450-0055 gwill@williamsonequipment.com

RENTAL RUMBLES

customer service which complements one of our core competencies.”

SMS Rents has appointed Robert Bob Taylor as regional manager for southern Ontario. Taylor has enjoyed a long and accomplished career in the rental business with senior marketing and management positions in well established rental firms.

Doosan Infracore Portable Power has appointed David Stahlman as vice president of global marketing. In his new capacity, Stahlman is responsible for strategic marketing initiatives worldwide for the full line of Ingersoll Rand branded portable equipment such as portable air compressors, mobile generators, lighting systems, concrete equipment and light compaction equipment.

“Dave brings 14 years of progressive industry experience to his new position,” says Shawn Sweet, president of Doosan Infracore Portable Power. “His strong leadership combined with his solid understanding of product development and market trends will have an immediate impact on our business marketing strategy.”

Rebranding telehandlers

JLG Industries, Inc., has announced that by the end of 2008, Gradall branded telehandlers will become part of an expanded JLG branded telehandler family.

“The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance. We’re maintaining all the finest qualities of the Gradall name and product, including the famous blue colour, but will begin branding these models under the JLG name,” says Kirsten Skyba, vice president of global marketing. “The same number of models will be available and the equipment will continue to be built, serviced and sold with the high level of quality inherent in all JLG products.”

JLG will continue to support JLG’s aftermarket service, parts, training and technical support services, for existing Gradall branded telehandlers. Aftermarket support for Gradall branded telehandlers, as well as new, JLG branded, rear-pivot steer machines will continue with the same service network. This rebranding initiative marks the completion of a plan that began in 2006, when JLG sold the Gradall excavator line.

Record number of visitors at APEX

Organizers of the sixth APEX exhibition, held in Maastricht, the Netherlands, on September 17-19, was a big success with a record number of visitors. More

than 5300 industry professionals from 44 different countries attended the show, which is 25 percent higher than the figures for the previous show in 2005.

Despite the economic uncertainty, and with major access manufacturers anticipating a slowdown in 2009, there were companies buying equipment at the show, including some from fast-developing rental firms in eastern Europe, the Middle East and Asia Pacific.

The show was notable for the number of new products on show. In addition to the Beijing Jingcheng products, new launches came from Skyjack, Genie, JLG, Nagano of Japan, UpRight, Palfinger, Bronto, Ruthmann, Oil & Steel, Multitel Pagliero, Teupen and many others.

APEX conference

The APEX conference during the event was also a success. The Keynote Address was given by Skyjack President, Ken McDougall, who spoke on the role of the OEM in today’s access market. Other speakers covered new European standards, machine telematics, battery maintenance, and aftermarket technology.

The next APEX show will be held in 2011. ■

The sixth APEX exhibition was held in Maastricht, the Netherlands, from September 17-19.

WINTER RENTALS

More than snow blowers and blades

The province of Quebec routinely receives high levels of snowfall in the winter. Quebec City has an average annual snowfall of 3.84 metres, while Montreal averages 2.25 metres per year. Contrast that with the 1.33 metres and 1.267 metres Toronto and Calgary respectively receive annually. By any standards, that is a lot of snow, but last year the province had a much higher than average snowfall. That amount of snow combined with warm weather and rain during an early thaw in February 2008 created all kinds of problems for Quebec homeowners and businesses who were faced with damaged and leaking roofs. Roofing contractors were overwhelmed with calls for service from distressed customers.

Èric Giguère, manager of SMS Rents Quebec City store, remembers the situation well. “Our phone was literally ringing off the wall with calls from roofing contractors and homeowners looking for rental equipment to help them clear roofs and balconies of heavy wet snow and deal with leaking roofs,” Giguère says. “Owners of flat-roofed houses and commercial buildings were particularly hard-hit when the rain and warmer weather came in February.”

Giguère recalls filling multiple rental requests for aerial equipment like scissor and articulating boom man-lifts, heavy wheel loaders, telehandlers and small

skidsteers fitted with grapples to clear up debris caused by roof collapse and leakage. Generators and portable lights were also in demand in cases where the electricity had been lost, he says.

“Because we had all of these items in stock and Job Ready, our SMS Rents store became the one-stop shopping centre for many customers looking for suitable equipment to help them deal with the crisis,” says Giguère. “We supplied everything from water pumps and generators to medium and heavy equipment like aerial lifts.”

The abundant snow lead to numerous school closures, with administrators worried about roof collapses. Shopping malls and other public buildings shared similar concerns. According to Giguère, keeping roofs clear of snow is about the only proactive measure homeowners and business owners can take in the province’s wintry climate. He recalls how many small roof-clearing companies sprang into business in Quebec during the long, snowy winter of 2007 and 2008.

“Normally, most people in Quebec start thinking about and planning for winter around the middle of October,” says Giguère. “Last year, the first snow came early in November, and because of the cold, once it’s here, it doesn’t melt and it just keeps piling up. Predicting snowfall from year to year is a coin-flip.” ■

Heavy snowfall in Quebec last winter prompted a variety of rental opportunities for area rental companies.

BUSINESS TO BUSINESS

THE FUNNY PAGE

All I want for Christmas…

Buh-bye 2008. Don’t let the door hit you on the a$$ on your way out

As the year comes to a merciful end, our thoughts drift to chestnuts roasting on an open fire, gaily-wrapped gifts nestled under the colourfully decorated artificial tree and the arrival of beaver-thumping season (what…this isn’t a tradition in your house?). Looking back at 2008, I think we can all agree that as years go, this one probably wasn’t one that anyone wishes to remember.

Sure, there were some highpoints, such as all the very successful trade shows put on by the Canadian Rental Association (CRA), most of which resulted in a lot of laughs, a few tears, some bruises and at least one tattoo. My lovely wife Sophie is still not convinced that “Long Live the Queen” on my buttocks is referring to her. On a personal note, business was good for Orion, but as goes the rental industry, so do we.

IDEA #1: Naked Rentals – This tried, tested and true method of drawing in clients is a no-brainer. All employees will greet and serve clients wearing nothing but pasties and a spandex thong while disco music blares in the background. Customers who rent a Bobcat also get a lap-dance.

IDEA #2: Deal or No Deal – Clients choose a briefcase that has a rental price inside of it. Howie Mandel then tries to convince them to choose another case that potentially holds a better rate.

IDEA #3: Goodfella’s Rentals –When clients rent from you, you up-sell them other

Old friends have returned to us (hiya Darren!) and I have been blessed with a new editor-in-progress (hiya KaterinaEfthimia Stephanie Ballas Skalkos!)

Speaking with many of you has clearly illustrated how the global economic crisis has affected small rental businesses across Canada. People are scared, and

hesitant to make any investments, be it in equipment or software. Theoretically, the climate should be ripe for rental stores to improve their business…construction companies are less likely to purchase the equipment they need, so they’ll rent it instead. People will still get married, so the party side should not be adversely affected. Still, in times of uncertainty, people keep a firm grip on their wallets, which has an impact on all of us.

With 2009 right around the corner, we need to take a leap of faith and look forward to a better year. Sure, we’ll all have to work harder and smarter, and find new ways to increase and grow our businesses. But how? Lucky for you, I am here to share my wealth of knowledge and creative skills to help all of you to bring new services to your clients. No need to thank me, for I am naught but your humble servant, and it is my pleasure to aid my brothers and sisters of the rental world. Of course, feel free to name any future children after me.

products. If they refuse, shoot them in the kneecap. If the rental is late, leave a horse’s head in their bed.

IDEA #4: Guest Stars – Have personalities from the rental world come and spend a week at your store. Imagine the crowds that would gather to watch Mandy Maeren lube up a chainsaw.

IDEA #5: The Funny Page – Be immortalized by one of the most prolific and talented writers of our time…ME. Publicity is key, and for a cash donation of large, unmarked, non-sequentially numbered bills, you too can have your store profiled in this very space.

Wrap up those ideas with a pretty bow, and you have your gift from me for this holiday season. Enjoy it, because you may not get any others. Rumour has it that poor old Santa may be having some marriage issues at the moment, and that he and Mrs. Claus may be heading towards a divorce. Tabloids have

reported that he’s replaced all his elves with scantily clad Swedish exchange students, and that he traded in his sleigh for a van with a waterbed. He’s also been spending a little too much time with the life-sized Holiday Barbie.

Mrs. Claus was overheard calling him “that fat freak in the red underwear,” and lately, she keeps “forgetting” to tie her robe when she brings the elves their morning coffee.

Well, now that I have offended all of those who view Santa and the Christmas tradition as sacred, allow me to send my most heartfelt wishes to all of you in the most politically-correct way possible.

Best wishes for an environmentally conscious, socially responsible, low stress, non-addictive, gender neutral, winter solstice holiday, practiced within the most joyous traditions of the religious persuasion of your choice, but with respect for the religious persuasion of others who choose to practice their own religion, as well as those who choose not to practice a religion at all; plus, a fiscally successful, personally fulfilling, and medically uncomplicated recognition of the generally accepted calendar year 2008, but not without due, respect for the calendars of choice of the other cultures whose contributions have helped make our society great, without regards to the race, creed, colour, religious, and/or sexual preferences of the wish receivers. (Disclaimer: This greeting is subject to clarification or withdrawal. It implies no promise by the wisher to actually implement any of the wishes for him/herself or others and no responsibility for any unintended emotional stress these greetings may bring to those not caught up in the holiday spirit.) ■

*Steve Milcik writes from Montreal, Que., and when he isn’t typing slowly with two fingers, he sells rental software for Orion. Feel free to fill his inbox with spam at smilcik@orion-soft.com.

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