ANNAMARIE DEL ZOPPO
P P B M
(440)679-1225
annadelzoppo1@gmail.com
942E8thStreet,Charlotte,NC28204
S I C
• Website link
• Portfolio link
• SEO Certified | Hubspot Academy | 2023
• Content Marketing Certified | Hubspot Academy | 2023
• Inbound Marketing Certified | Hubspot Academy | 2023
O E
West VirginiaUniversity
• Bachelor's Degree, Cum Laude
• Business Administration
• ForensicInvestigative Science A
• Tone and Frame, LLC | Owner & CEO | Ecommerce
• AmazonAssociate Program | Content Creator | Home & Fashion
• RewardStyle Inc. (LikeToKnowIt) |Ambassador & Creator
• Mayfield City SchoolDistrict | Volleyball Marketing Coordinator & Assistant Coach
E O S
• CRM, task & campaign management: Constant Contact, MailChimp, BombBomb, Survey Monkey, Texedly, Click Up, Google Analytics, Trello, Booj, kvCORE
Constant Contact InDesign
• Website development & design: Wix, Shopify, WordPress, Elfsight Booj, kvCORE, Testimonial Tree
• Document Storage & Organization: Okta, ShareFile, DropBox, Google Drive, OneCloud, NetDocs, ViRecruit
Brand Manager
Aug2021-Current
RE/MAX Executive | Residential & Commercial Real Estate Brokerage
Oversee entire portfolio of services, develop and implement brand awareness strategies, document and analyze consumer behavior, market trends, and competitor activity, and maximize brand profitability and target audience reach. Create and launch marketing campaigns, identify and secure sponsorships, and orchestrate print and digital promotions. Manage budget andexpenditure, optimize sales estimates, and negotiate profitable and longtermcontractswithcompanypartnersandstakeholders.Establishandmonitorcompliancewithqualitystandards, helm recruitment via targeted outreach programs, and represent company at diverse occasions such as recruitment meetings, conventions, andin-houseevents. Conduct andevaluatecustomer surveys,streamlineworkflow viacompanyintranet,facilitatecross-functionalcollaboration,andsupervisein-housesupportteam.Providemanual training on diverse range of technology and promote client-available programs and partnerships.
• Boosted completion rate of learning applications from 48% to 82% by evaluating customer surveys and testimonials and improving client satisfaction while designing and building LMS courses and certification onboarding and training programs.
• Increased visitor traffic on company website from200/month to 500/month on average with 53.24% returning rate within first year of launch by designing 40+ page-long interactive, all-encompassing education, technology, and referral resource.
• Facilitated recognition as top realestate brokerage in entire southeast region with 2.5B+ revenue generation and 16.5 average transactions per agent by promoting and maintaining adherence to innovate company marketing and technology strategies.
• Streamlined training and promotion for 15+ technologies, enabling company to stay up to date.
• Directed systemusage goals for agents, staff, and management in 24 offices and launchedAgent Recognition Program.
Operations Coordinator
Feb2020-Jul2021
Pepper Pike Capital Partners | Multi-family Investment & Management
Updated and optimized firm practices and operational systems regularly. Tracked market rate for rentals and monitored occupancy, vacancies, and down units weekly. Identified prospective properties, negotiated takeovers and acquisitions, and consolidated property management as first point of contact between executives and businesses. Managed customer relationships and communication, prepared meetings, and oversaw recruitmentandonboardingofhigh-qualityemployees.Facilitatedlegalrelationshipmanagementwithinvestors in collaboration with Chairman and CEO and documented unit remodels and property reporting statements with CFO of Construction and Director of Revenue. Deliberated stipend, organized company outings, and fosteredexcellentemployeesatisfaction.Monitoredcorporateandpropertywebsitesregularly,matchedvisual look with company vision, and utilized effective templates in collaboration with digital graphic designer and web developer.
• Accomplished $25K-$75K bids from high-value investors by designing, launching, and establishing impactful and visual51-page packet as foundation of project operations for all newly acquired properties.
• Increased property management portfolio to 10+ properties (~4,533 – 5,295 units/townhomes) in Midwest region, including apartments, townhomes, two/three-story walk ups, and midrise towers.
• Upscaledand improved visual appeal of newlyacquired properties by identifying and purchasinginterior furniture and décor, creating consistent look and matching with prospective marketing tone.
Legal Talent Management Coordinator
Aug2019-Feb2020
Thompson Hine LLP | Corporate Law
Supervised daily recruitment operations with Chief Talent Officer and managers and performed data entry via applicant tracking and onboarding systemssuch as viRecruit and RedCarpet. Consolidated in-depth background check,conductedandevaluatedinterviews,andnegotiatedanddeliveredofferpackagestonewrecruits.Communicated with lawyers and organized in-person meetings in collaboration with first- and second-year law students.
• Championed introduction and operational management of Diversity & Inclusion and Spotlight on Women programs.
• Oversaw recruiting functions for entire firm across multiple regions, includingATL, CIN, CHI, CLE, COL, DAY, WDC,and NYC.
During our annual Manager's convention, our company leaders gather from across states to collectively discuss recruitment, retention, and enagagement strategies for the year to come through workshops, panels, and guest speakers.It is essential throughout the event to promtote sectors of our brand while keeping attendees engaged, therefore I implemented and designed a comprehensive workbook. This workbook is now an essential foundation for the event as well as a precedent for company goalsfor the following years.
I. Table of contents by page number
II. Event agenda by timeslot & topic
III. Matching cover pages separating each topic
IV. Empty spaces dedicated to promoting donations to company supported charities
VI. Participant headshots & contact information
VII. Exclusive pages for easy-to-write workshops & notes
VIII. QR codes to download digital pdfs & training videos
IX. New tool & technology highlights pages
S C B
Before coming to RE/MAX Executive, our subsidary business wasn't producing satisfactional gross profit margins. I pushed for a re-brand that would modernize the company's logo, colors, and brand slogan. I redesigned a brochure that reflected our new goals and helped our loan officers promote themselves and provide a digestable summary of services to their busy clients.
B L G
Itookthereinsonitemizingamarketingbudgetthatwouldsecureapartnership between our subsidary company and a well-known company ally within the industry. While beginning to create materials to promote the new partnership, I discoveredwedidnothaveabrandorlogosummary.Thiscreatedaninefficiencywhenprovidinginformationtothethirdpartylogodesignerwehired.Inorder to prevent the hurdle from occuring in the future and allow our partnerships to maintaincohesionbetweenbrands, Icreatedathesummarythatsetthefoundation for standardizing and communicating company brand and design aspects.
A portion of my role is focusing on providing effective learning experiences to our clients for the technical applications we offer. When initially joining RE/MAX Executive, I wanted to emerge myself into the existing way this learning was administered. After creating a trusting relationship with my team and analyzing all aspects of the established learning experience, I decided we needed to focus on 5 major goals:
1. Increase the compresensivenss of learning to our multifaceted audience.
2. Make the learning more accesible to our audience at any hour of the day.
3. Free up my team's time for other important priorities.
I vetted many Learning Management Systems and found one that aligned with our department's budget, provided the features we need, and would allow us to meet our goals. Within a 5-month span, we now have a white labled learning system that hosts 15 fully interactive courses ranging from 10-90 minutes long. Just two quarters after we launched, we raised overal client-satisfaction (analyzed through surveys and testimoninals) and our completion rate of learning applications increased from 48% to 82%. The LMS ultimately provides a constructive way to educate, transforms our onboarding process, and keeps our audience excited and willing to learn.
I S P
With a need to increase bids for our newest multi-family property, my Chief Executive Officer wanted to galvanize investors by presenting an informative packet. Collaborating with our Aquisitions Team and VP of Revenue & Operations, I managed the design andoverall structure of the packet. This exceedingly visual and 51 pagepacket becamethecatalysttodrivingin$25-$75kbidsfromvaluableinvestorsandactsasthe backbone of project operations for newly aquired properties.
I transformed my company's way of providing resources to clients and employees due toalackofefficiency.Icreated, designed,andexecutedaninteractiveandfully-ecompassingresource,learning,education,technologyandreferralcenter.Withover40pages in total, traffic on the site contains a 53.24% rate of returning vistors and has nearly doubledthetrafficovertimefrom an averageof200vistors/monthto500from thevery firstyearoflaunch.Thesiteisnowafunctioningcenterpieceforthecompany,routinely used during recruiting ventures, onboarding employees, and client communication.
After our Public Realtions Coordinator stepped down, it was evident our Marketing Department required a small shift in roles. I decided to treat the situation as a opportunity for us to upscale our public image and I hired a videography company with a contemporary vision. Having a great prior relationship with our clients, I shortly became the director and scriptor of video production. With much continuous success and happiness from our clients and CEO, I became the face behind our brand and continue to launch video series that are hosted on our company websites, YouTube page, and within advertisements and email campaigns. Not only did this open many doors for us to show our relationship with local charities and events, but it ultimately helped us to become a more prominent and modernized name within our industry.
O W -T S
Coordinating and directing a 5-month project of video production to highlight office locations and market areas in order to attract new recruits and clients. With another goal of bringing people back into the office after COVID-19, we highlight having wonderful offices with contemporary design. Witha bright smiling face, these officevideos areakeycomponentindrivingexcitingofficeculture.
G B
Showing our care for communities across the Carolina's, I speak at many company hosted events to help raise funds for Childrens Miracle Network Hospitals ®, Susan G. Komen, Classroom Central, Strides for Shelter, and more. Showing our involvement in these charities allows our brand to present itself as a thoughtful, kind, and caring .
P E
I often speak and present at recruiting meetings, aquisitions, grand openings or regular office visits to promote excitement and asenseof connectionbetweenourcoporate office andit'ssatellite offices. Traveling between offices provides a great opportunity to reach all company clients and employees within their specific communites.
T E
I often host interactive in-person and virtual trainings geared to go in-depth on the navigation of new products, technology, and services available at both a company-wide and specific satellite level. Often, these trainings occur before and after the launch of a new and exciting technology and continue to occur thereafter to maintain usage and excitement towards the product/service.
IexecuteannualsurveyingtoourclientsandemployeesthroughSurveyMonkeytoreceivea betterinsightonhowoursystemsranthroughouttheyear.Withroughly15questionsintotal, thisisanimportantcomponenttomycompany'smarketingandtrainingstrategiesinthatthe datawecollecthelpsusprioritizeneedsandbrainstormtopicsoffocusfortheyearstocome.
I evaluate the behavior of our intranet regularly to determine where our stongest consumer-facing assets lie. I analyze the website behavior includingbutnotlimtedto:New &ReturningUsersOverTime(left),Top Navigation Flows (bottom left), Traffic Over Time and by City Location, Navigation Flow, New v.s. Returning Users, Page Views, and Sessions by Tracking Source. I also track Site Speed, Security, and Benchmarks (below).
E C A
I implement, coordinate, and analyze email marketing strategies in order to increase brand awareness andattract potential clients. To measure theeffectivenessof ouremailcampaignsIlookat thefollowingKPIs:click-throughdistribtution,open rate, bouncerate,heatmapindication,anddeviceopenpercentage. Looking at this data over time gives me great insight to our clients behaviors through seasonal times of the year and allows me to gear our click bait strategies around them.
