NEWS & TASTE Palirria newsletter • Winter 2013
SPECIAL EDITION
GULFOOD2013 VISIT US Hall 8 B8 26
THIS IS THE
Taste of Mediterranean
fast & easy
our bowl
Brand new technology is the key that preserves the exquisite taste of Palirria’s Lunchtime™ and Mediterraneo™ dishes. Due to its innovative, heat and hold format, Palirria’s new bowl offers a fresher taste, giving you the chance to enjoy a ready to eat meal that has kept intact the deliciousness and the aromas of the original recipe. Stylish-looking and easily opened, this handy container is microwavable and easy to use. It is also recyclable and environmental friendly. As for its convenience for the trade, it is easy to store and has a long -15month- shelf life!
The Italian Restaurant Experience Three of the most popular recipes of the Italian pasta cuisine unravel an appetizing journey to the purity of the Mediterranean flavours... see more inside
At Palirria we are proud of having mastered the art of making the finest Vine Leaves stuffed with rice, the famous Dolma! Over 55 years of experience and craft machine, strictly following the guidelines of the original recipe, continue to form a traditional delicacy that truly reflects the Mediterranean taste and mentality. Hand-rolled vine leaves, rice of excellent quality, fresh dill, aromatic mint and finely chopped onions, create a meal or a meze appetizer that stays true to its origins. This healthy delicacy is a unique veggie meal choice and has fans all over the world!
A taste of history Politika, Evia island, 1957: Nota Soulioti, wife of the founder Antonis Souliotis, together with the first foreman Ioannis Marselos, supervise women stuffing vine leaves. Souliotis family were the first in Greece to create a business of ready meals, canning the family’s specialty ‘Dolmadakia’ (Stuffed Vine leaves). The unique recipe laid the cornerstone of what later became a leading company and the number one producer and exporter of ‘Dolma’ worldwide.
“Αrt in everyday life” Dear customers and friends, If there were such a thing as the perfect dish it would please all human senses and mindsets; it would also offer nutrition for every type of body or measure of activities and, obviously, it would be as healthy as mother nature! The art of cooking is nothing else but the perennial human effort to get as close to the perfect dish as possible. In their effort to master this art in their everyday life, people around the globe have established long standing food cultures and traditions. One of the world’s richest is the Mediterranean Diet. It has been proven to be healthier and tastier than most -it has also given some of the best loved dishes in the world.
Preserving high standards Palirria’s premises are amongst the newest in Europe and the factory’s equipment is annually upgraded, applying new technology. Maintaining over 29,000m² of facilities, Palirria has reached a production capacity of 25,000 tons per year. Its quality assurance, constant personnel training and contemporary systems guarantee products of the highest standards.
Palirria is proud to be a part of this food culture. Our mission is to preserve its original recipes and introduce them to a wider international audience in a way that will allow them to cherish the Mediterranean food values, everyday, in their homes or at work. This means cooking with the finest natural ingredients. It also means value for money pricing policy and a convenient, safe, easy-to-use packaging.
I am sure that our new lines of products will meet your expectations. Despite the greek financial grievancies, we took every step to provide you with popular, worthy to sell, top quality dishes, your markets will recognize and appreciate immediately. «Lunchtime», «Mediterraneo» and «Today’s Special» cater different needs and tastes but they have something in common: they are delicious Mediterranean food!
Palirria does this for the last fifty five years. We have been and keep on representing the Greek traditions as part of the Mediterranean gastronomy. Our products are appreciated in more than 40 countries and on the shelves of chains like Tesco, Carrefour, Metro or Costco. Our ready-to-eat meals are nourishing and taste like home because we respect the original recipes and we stay away from additives and preservatives.
Enjoy! Konstantinos Souliotis, President PALIRRIA S.A.
NEWS & TASTE Palirria newsletter • Winter 2013
Chef Botrini cooks for Palirria
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Palirria’s popular dishes
Greek Cuisine is a rich blend of Mediterranean food cultures and influences coming in from east, west, north and south! In the heart of it lies a strong respect for tradition and a great variety of flavours and aromas -fresh vegetables, herbs and, of course, premium extra virgin olive oil. “Today’s Special”, is Palirria’s collection of the most popular greek dishes.
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We select the best raw materials, cook them carefully and then deep freeze them, to preserve the freshness and the exquisite taste of our authentic recipes. Placed in a convenient, microwavable tray, you can enjoy every day a different ready-for the-oven meal of “Today’s Special” line.
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Palirria’s all time best sellers
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Vasilios Souliotis Managing Director
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So, please, feel free to contact our team and me personally – it will be a real pleasure to work together on how to make an impact in your market with the best ethnic food of the planet!
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Your interest, hopefully!
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Introducing new tastes to new markets is a challenge. At Palirria we spare no effort to promote our products and to respond with our full attention to the interest they attract.
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> China, one of the world’s largest food markets, emerges as a natural target for Palirria. We operate a factory there [see article on the left page] and we now prepare our participation in two big international exhibitions, the 16th FHC China and the Sial China 2013, to promote our brands and our industrial capabilities. During 2013, a team of marketing experts will be sent to monitor national trends and prospect clients for our products.
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> UK’s market is already familiar with some of our traditional products. With our new local partner we opt for a leap forward. We recently signed a deal with the country’s leading importer and distributor of ambient food, R.H. Amar & Co. Ltd. as our sole distributor in the U.K. The company handles more than 40 brands of quality food across a dozen ambient categories in major supermarkets, cash and carry, wholesale groups, independent retailers, delicatessen, food halls and farm shops.
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Ethnic food becomes more and more popular as consumers in different countries appreciate the diversity and qualities of foreign food cultures. The reputation of greek tasty and healthy cuisine as typically Mediterranean appeals to foodies everywhere. It is a trend that Palirria is perfectly able to cater for. Hence the positive outcome of programs like the following: > In the USA and Canada we present our brands to selected retailers and food service operators. Palirria’s tasty products are no strangers to the North America’s customers. With better marketing we hope that they will soon enjoy the full range of them. The feedback we get feeds our optimism for further increasing exports to these countries.
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Three of the most popular recipes of the Italian pasta cuisine V unravel an appetizing journey to the purity of the Mediterranean flavours: luscious Carbonara, nutritious Bolognese and the lighter choice, the Napolitaine. Creamy white or red sauce and the finest minced meat differentiate each recipe, prepared by our cooks to satisfy even the most demanding of us. The pure taste and aroma of each pasta dish is being fully retained due to the convenient container of Lunchtime, which is microwavable and safe to use. Read� mea� i� Jus� hea�!
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Everyone in Palirria aspires to and strives for a wider international presence. Even in these times of unstable economic circumstances worldwide, we keep implementing our strategies to secure profitability while keeping the higher possible standards of quality. In their core lies the strength of fine Mediterranean food.
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Palirria’s affiliate, Heze Palexpo Food Company Ltd., produces quality food for the local and the global markets in a modern facility of 12.000 m2 on 45.000m2 of land under the strictest quality and hygiene standards -certified with ISO 9001:2008, ISO 22000:2005- HACCP: CAC/RCP1-1969, REV.4-2003. The factory’s management and well trained personnel of up to 350 people respect Palirria’s credo for quality food that preserves the authentic greek and mediterranean recipes. Making the best of our 55 year experience in using technology and the finest ingredients to ensure the originality of taste for traditional food products such as “dolma”, the company cultivates, collects and processes organically grown Sultanina Variety Vine Leaves in the Xinjiang province of China. In a modern and well equipped 10.000m2 facility the unique «hot brine» process method is used to produce fresh, tender and tasty Organic Vine Leaves. In the same fashion other Mediterranean varieties of herbs needed for our recipes are also cultivated on company’s land in the area.
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Our factory in China volume with quality
Relying on strong collaborations with respectable distributors, Palirria is today the key representative of Traditional Greek Ready Meals in more than 40 countries in all 5 continents. Recently we launched our traditional products in the Brazilian and Mexican S/M market with really encouraging results. Other new markets like the Czech Republic, Albania, Serbia or Jordan are also very promising. In the last two countries our Export Director and our Area Export Manager had fruitful negotiations and the first shipments are under way.
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Bringing top quality food to the world
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In Dubai 2012 the participation has been equally rewarding and gave us new leads for exports and the development of new products. Especially interesting was the challenge for Halal certified food products. We familiarized our production team with the spirit and specifications of Halal and made the necessary preparations to acquire the certifications needed. In this way our Ready to Eat meals, like the world famous Moussakas, will soon be cherished by customers in Gulf countries and the authentic Taste of Mediterranean will appeal to more people around the globe.
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Palirria’s presence in the International Food Exhibitions has been always a strong tool for presenting new product lines and industrial capabilities. Anuga & Gulfood 2011 & Sial 2012 gave us the opportunity to meet important distributors who eventually turned their positive impressions into solid business. In Paris, both of our 2 stands had numbers of visitors who enjoyed the taste of our ready meals and appreciated their potential as profitable products.
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A great place to meet
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This attitude paired with the long experience of Palirria in producing on industrial scale, forms the foundation for really appetizing results. We are more than confident that chef Botrini will add new flavours to Palirria’s tradition of turning the best of the Mediterranean food values into quality food products.
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Chef Hector Botrini is a radiant, open-hearted individual, he speaks five languages and loves to try new things. Besides orchestrating the kitchen of «Etrusco» at Corfu, he made a career helping with the menus and consulting many restaurants in Greece. He also stars in the humorous TV series «Kitchen Nightmares» (Alpha broadcasting channel) and works with Lays.
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After a short period of familiarizing himself with the R&D and Quality Control procedures at Palirria, chef Botrini started recently working with our people on some new ideas for tasty meals. He is also very much interested in reviving traditional recipes and adjusting them to suit the needs of a younger audience worldwide. As a Greek-Italian, the chef can really appreciate our mediterranean attitude -pure and healthy natural ingredients, tradition-proved recipes and the joy of the simple things in life.
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Hector Botrini, 44, was born in the island of Corfu, Greece, to a family of cooks. His Italian father, a chef himself, became his tutor for years in various MED clubs around the globe. They also worked together in the «Etrusco», a multi-awarded and widely acclaimed restaurant they own in Corfu. Hector studied in Switzerland, in Monaco (Louis XV-Alain Ducasse), in Spain (Sole graels seminars) and was affiliated with the 3-star chef, Martin Berasategui -a friend and a great source of inspiration.
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TASTE Palirria newsletter • Winter 2013
Palirria Mesogeios
Delicious spreads made from traditional recipes from all over the «Mesogeios» -Mediterranean in greek- sea. A little luxury for your every day meals created by the finest products and spices that grow near the Mediterranean sea.
Our headquarters in Greece In 1957, in a small village of Evia island called Politika, a privately owned business under the personal guidance of Antonis Souliotis was founded. It is a primary purpose was the production and distribution of traditional ready meals, initially in the Greek market and later on internationally. The company was named PALIRRIA, by the Greek word ‘Palirria’ meaning the phenomenon of flood and tide, and remained a personal business until 1982, when it took a corporate form with the participation of Antonis Souliotis’ sons Konstantinos and Vasilios, giving Palirria a new dynamic that helped the company grow to a leading position in Greek and international markets. From 2000 to 2008, Palirria expanded beyond the borders of Greece and established two advanced, fully operational factory units, one in Bulgaria and one in China. Today, after more than half a century of dynamic presence, the company is the leading producer of Greek Ready Meals, exporting its products in more than 40 countries worldwide and keeps being committed to quality with the same perseverance and loyalty.
Babaganoush
Delicious eggplants grown by the mediterranean sea cooked with onions, tahini, parsley, garlic and lemon. A side dish suitable for all meals.
Hοumous
Tasty chickpeas cooked with tahini, garlic and lemon juice. A delicious side dish for all meals.
Eggplant Salad
Delicious greek eggplants grown by the mediterranean sea cooked with red roasted peppers, parsley, garlic and wine vinegar. A must have side dish for every meal.
Palirria Can The first product ever produced by Palirria in 1957 was Vine leaves stuffed with rice packed in can. Since then, our range has been widened with a unique selection of favourite recipes from all over Greece that are delivered in reliable packaging material.
Perseverance to quality In Palirria’s Quality Assurance Department there is a strong credo for safeguarding the hygiene and safety standards of our products through every stage of their production and distribution. For many years now we strictly conform to International Food Industry Standards ISO 9001, ISO 22000, IFS- Higher level & BRCGrade A. We monitor the flow of new trends and regulations and respond with new techniques and procedures of quality control at every stage of the production cycle. The Department performs tests on a daily basis to ensure full conformity to clients’ specifications and to the national regulations of each country our products are exported to. In 2011, due to our exports to USA, we were successfully audited by the U.S. Food and Drug Administration (FDA) in the category of Acidified /Low Acid Food. In 2012 we were also successfull at the Ethical Audit of an Australian S/M chain.
Palirria Cuisine Hellenic In 1996 Palirria was the first to launch a series of traditional greek recipes as ready to eat meals for the international market. The Cuisine Hellenic dishes are meticulously cooked and packed in microwavable plates in order to maintain the nutritious values of their natural ingredients and offer a fine, easy to prepare and quick lunch either at home or out.
Sofia Zeitougian Quality Assurance Manager
Distinction on Palirria Bulgaria S.A. Sliven County governor acknowledged the companies with the highest contribution to the economical development of the region. The selection has been made on the basis of the financial results of the companies for the year 2011. The major parameters were net profit, number of workers, production capacity, volume of exported production and amount of investment. According to the selection, Palirria Bulgaria S.A. has taken the fifth place out of the whole region and the first place amongst the Food and Beverage Production companies. Vasilios Souliotis Managing Director
PALIRRIA S.A. Industry of Ready Meals 2nd km Psahna - Politika Country Road 34400 Politika, Evia • Greece Τ: +30 22280 24735 • F: +30 22280 24113 info@palirria.com • www.palirria.com