POCKY Redesign

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Anna Imark Design Studio 1 Brand Identity POCKY 5/10/2022

Pocky Rebrand Guidelines

Brand Vision Pocky is about sharing happiness with friends, family, coworkers – anyone, anytime, anywhere!

Just open a box, pass it around, and watch the smiles and happiness spread.

Brand Positioning Unlike other biscuit snack options, Pocky is here to create happy memories, bring people closer together through sharing, and our brand focuses on the needs and happiness of our consumers and customers.

Brand values Pocky’s core values are collaboration, integrity, passion, diversity, happiness, and sharing.

Brand Culture The Pocky brand represents the qualities of sharing, connecting, joyfulness, and being diverse.

Pocky Rebrand Guidelines

Image library

Pocky Rebrand Guidelines

The Logo Pocky communications are made up of four elements, the Logo is the focal point and will stand out, making it a very reconisable symbol.

Our logo is a combination of our Wordmark, Icon, and tagline. The Icon - represented by the “K” is part of the Wordmark, and represents the sound of a Pocky stick breaking.

The Wordmark

The Icon

The Wordmark

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taste of happiness :) The Tagline

The Logo

Pocky Rebrand Guidelines

The Logo The space between the Wordmark and the Tagline The space between the Wordmark and the Tagline is equivalent to the width of the pocky stick used for the “K” in the Wordmark/Logo.

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taste of happiness :)

Pocky Rebrand Guidelines

The Exclusion Zone The Exclusion Zone ensures that the entire Logo is legible by isolating it other competing visual elemnts.

The zone shown should be considered as the minimum amount of safe distance, giving room for the logo to breathe.

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The exclusion zone is equal to half of the heigh of the Icon (“k”)

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taste of happiness :)

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THE BEST ASIAN SNACK EVER

Pocky Rebrand Guidelines

The Exclusion Zone Examples This page shows why the clear space is so important. In the two examples provided, if the other elements come much too close to the Pocky logo, it will create a cramped and annoying feel to the spacing and a messy visual.

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taste of happiness :)

The bottom two Examples show the correct way of treatment for the Logo and the Exclusion Zone.

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taste of happiness :)

THE BEST ASIAN SNACK EVER

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taste of happiness :)

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taste of happiness :)

Pocky Rebrand Guidelines

The Signature The Signature states “taste of happiness :)” written in the Tw Cen MT typeface. Here at Pocky, we strive to bring happiness to everyone with each stick, hoping that after eating one, you will smile from ear to ear.

Pocky Rebrand Guidelines

The Icon We prefer to use the Icon on its own instead of the full Logo mark in only some instances. Most of the time, we would like the the full Logo mark to be displayed. In situations such as on a T-Shirt or on small merchandise, the Icon may be used. On packaging however, we would like to incorporate the entire Logo.

Note: The Icon may exist without the Wordmark and Tagline, but the Wordmark and Tagline should never exist without the Icon.

The Icon

Pocky Rebrand Guidelines

the Icon The Icon’s Exclusion Zone If you are using the Icon instead of the Logo, the same exclusion rules apply.

The Icon’s exclusion zone is equal to half the height of the Icon

x

x

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Pocky Rebrand Guidelines

Minimum Sizes Establishing a minimum size ensures that the legibility of the Logo is not compromised in application.

Digital The Pocky Logo should never be reproduced smaller than 70px in any digital communication.

Print The Pocky Logo should never be reproduced smaller than 20mm in any print communication.

Print

Digital

Print

Digital

20mm / 0.8in

6mm / 0.24in

70px

21px

Pocky Rebrand Guidelines

Black and White

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taste of happiness :)

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taste of happiness :)

Pocky Rebrand Guidelines

Logo Color Options Pocky Red The Pocky Red Logo, pictured right, is our primary color, used only in situations where the brand palette is not being used. Our other primary color is our Pocky Bread-stick Color.

Other colors include Pocky Brown, Pocky Pink, Pocky Green, and Pocky Off-White to symbolize the other well-known flavors.

The Pocky Red + Bread-stick Logo should only be used with Black, White, and non-duotoned photography.

The Logo may be one solid color, of any of the following, as well.

If color is not an option for technical reasons or if the brand green lacks contrast or competes with other visual elements, you have permission to use either the black or white Logo options.

Primary

Secondary

Pocky Rebrand Guidelines

Logo Color - Codes

POCKY Red

POCKY Green

POCKY Brown

RGB: 214, 66, 46 HEX: #d6422e CMYK: C0 M69 Y79 K16 PMS Uncoated: P 45-8 U

RGB: 146, 200, 62 HEX: #92c83e CMYK: C27 M0 Y69 K22 PMS Uncoated: P 157-8 U

RGB: 147, 88, 40 HEX: #935828 CMYK: C0 M40 Y73 K42 PMS Uncoated: P 32-14 U

POCKY Bread-Stick

POCKY Pink

POCKY Off-White

RGB: 236, 192, 134 HEX: #ecc086 CMYK: C0 M19 Y43 K7 PMS Uncoated: P 17-11 U

RGB: 245, 152, 164 HEX: #f598a4 CMYK: C0 M38 Y33 K4 PMS Uncoated: P 65-4 U

RGB: 234, 229, 223 HEX: #eae5df CMYK: C0 M2 Y5 K8 PMS Uncoated: P 169-1 U

Pocky Rebrand Guidelines

Do Nots for Color DON’T

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These are a list of DO NOT dos while changing the color for the Logo.

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DO NOT make the POC Y a different color than the K and the tagline

taste of happiness:)

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taste of happiness:)

taste of happiness:)

DO NOT change the color of the bread-stick, the “sound sticks”, or the :) Only exception is white, and black if must

DO NOT outline ANY part of the Logo

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taste of happiness:)

DO NOT make the POC Y, and K a different color than the tagline

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taste of happiness:)

DO NOT forget to change the color of the TradeMark

Pocky Rebrand Guidelines

Do Nots - in general

Poc y taste of happiness:) DO NOT remove or reposition the TM

y c o Poc y P ) : s es

n i p p a

h f o te

s a t

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taste of happiness:)

DO NOT rotate

DO NOT reduce tagline separatley

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taste of happiness:)

taste of happiness:)

DO NOT add any extra elements

DO NOT use colors that are not a part of the color pallet

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taste of happiness:) DO NOT increase tagline separatley

Pocky Rebrand Guidelines

Brand Typography The Logo is made up of two typefaces.

Pottery Wheel

POC Y uses Pottery Wheel The tagline uses Tw Cen MT - regular If Pottery Wheel is unavailable, the typeface that would be most appropriate to use would be Bebas Neue Rounded

Bebas Neue Rounded ie

POC Y

Tw Cen MT

Pocky Rebrand Guidelines

Business System Letterhead Envelope Business card (front & back)

Pocky Rebrand Guidelines

Digital Media

ABOUT

Contact

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products

Recipes

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Pocky Website Web and Phone 1920x1080 px- Web 375x812 px - Mobile (Iphone X)

tasteo f happiness :)

Pocky Rebrand Guidelines

Digital Media secondary ABOUT

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Contact

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Pocky Website Secondary Page Contact Page Web and Phone 1920x1080 px- Web 375x812 px - Mobile (Iphone X)

Contact Us! select your language country/region of residence

CONTINUE

products

Recipes

Pocky Rebrand Guidelines

Additional touchpoints - Instagram Ad

share

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Pocky Rebrand Guidelines

Additional Touchpoints - billboard Billboard on the side of the road

share

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Pocky Rebrand Guidelines

Competition There are a lot of other Asian snack brands, along with other biscuit/pretzel/breadstick brands out there that are competitors Pepero o Direct competitor o Similar biscuit design (a stick) o A few more variants than Pocky o Found in any leading supermarket and other confectionary stores

Pocky Rebrand Guidelines

Competition There are a lot of other Asian snack brands, along with other biscuit/pretzel/breadstick brands out there that are competitors Mitsuya o Indirect competitor o Similar biscuit design (a stick) o Only 1 flavor o Found in any leading supermarket and other confectionary stores

Pocky Rebrand Guidelines

Competition There are a lot of other Asian snack brands, along with other biscuit/pretzel/breadstick brands out there that are competitors YanYan o Similar biscuit design (a thicker stick) o Dip the stick into a pudding o Several flavors

Pocky Rebrand Guidelines

Thank You!

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