The Adobe Summit - Conference Program

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march 15-17, 2022 Las Vegas, Nevada A Global Virtual Event

the digital experience conference

The AMERICAs’ SCHEDULE

March 15-16

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Tuesday, March 15 Opening Keynote

Mainstage Broadcast Innovation Super Sessions

Sessions and training workshops Connect with peers and live q&A with adobe experts

Wednesday, March 16 SNEAKS

Mainstage Broadcast

Sessions and training workshops Connect with peers and live q&A with adobe experts

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Europe, Middle East, Africa Schedule March 15-16

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Tuesday, March 15 Opening Keynote

Wednesday, March 16 EMEA welcome and mainstage braodcast Innovation super sessions

Sessions and training workshops

Sneaks Connect with peers and live q&A with adobe experts

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Asia pacific schedule

March 17

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Thursday, March 17 Opening keynote Mainstage broadcast

Innovation super sessions

Sessions and training workshops

Sneaks Connect with peers and live q&A with adobe experts

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Director of Product Evangelism Adobe

Al le n Par t r i d g e Dr. Partridge is the Director of Product Evangelism, PPBU, Adobe Systems. He has served on the Doctoral faculty of The University of Georgia & Indiana University of Pennsylvania, and taught education and the arts in Universities for more than 20 years. He has spoken to groups around the world about education and eLearning. He has an extensive background in higher education and simulations, and has written several articles and books about eLearning, immersive learning, games, 3D animation & simulation.

Wednesday, Mar 16 6:30 AM - 7:00 AM PST

Deliver Exceptional Learning Experiences to Boost CX & Sales

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Senior Product Manager Adobe

An d y Paul Andy Paul is a product manger for Adobe, focused on solutions for B2B sales teams. Throughout his career he has worked closely with sales organizations to discover key areas that drive success and efficiency. His work over the last year on Marketo Sales Connect and Marketo Sales Insights has been focused around helping marketing and sales teams better align their efforts to deliver a truly unique customer experience.

Tuesday, Mar 15 1:30 PM - 2:00 PM PST

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Tricking Out Marketo Engage: Leveraging Recent Innovations

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AdTech and MarTech Implementation Manager EY

Ce cil ie Bu r le s o n Cecilie Burleson is a Manager at EY in the Technology Consulting practice.

She focuses on AdTech and MarTech for the Digital and Emerging Technology team, and has over 15 years of wide-ranging experience in brand advertising and performance marketing.

Cecilie assists clients on their AdTech and MarTech implementations and was recently the Project manager for the implementation of Adobe Experience Platform for EY Global. She has led teams across a number of fields and authored a number of articles on B2B Customer Data Management, as well as most recently EY’s POV on How to Market in a Post-Cookie World as a leading expert on the topic.

Tuesday, March 15 1:30 PM - 2:00 pM PST

Your Customer Experience Playbook with B2B CDP | EY Case Study

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Manager Center of Excellence Adobe

Eva Br u ch e z All Eva’s work in consulting, (pre) sales, innovation, and marketing, is driven by her commitment to inspire and make a difference in the lives of the people she works with and the customers she engages with.

As Manager Center of Excellence at Adobe’s Digital Strategy Group EMEA, she leads a team responsible for 1) developing functional expertise and thought leadership to support the industry teams and 2) innovation, to develop, test, and enable new methodologies for scale that will ensure we stay relevant to our clients’ C-Suite needs.

Wednesday, Mar 16 8:30 PM - 9:00 PM PST

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When Marketing Work Flows Customer Experiences Do Too

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Principal Automotive & Manager DSG Central Europe Adobe

Jan Bor g w ar d t With over 20 years in the enterprise digital marketing and experience business, Jan leads both the Central Europe territory and the Automotive Industry within Adobe’s consulting division DSG (Digital Strategy Group).

The geographic hotspot for Auto OEMs in Germany proves a natural fit here. For the past 5 years, he has been advising car manufacturers on formative digital topics and providing advice and support for ground-breaking transformation projects. He is also well connected with topic-related players in Europe and worldwide, which gives a good view on emerging key topics and the accompanying demands on technology, people and processes.

Wednesday, Mar 16 7:00 AM - 7:30 AM PST

How Digital Experiences at Scale Free Up Auto OEM Cashflow

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Team Lead & Principal Consultant Adobe

Ka t i e Be n t on Katie has over 12 years in digital strategy, testing, personalization, analytics, and segmentation. She established and ran the optimization program at Rosetta Stone, successfully leading the company to be 100% SaaS-based instead of CD-ROM through A/B testing and personalization. Since joining Adobe, she has led the execution and strategy for clients in several industries, such as Retail, Media, Telco, and Financial Services. Katie is passionate about telling a story through data and helping clients realize value through data-driven optimization.

Tuesday, Mar 15 12:30 PM - 1:00 PM PST

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Top Tips to Impress Your Boss in 2022 with Adobe Target

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Principal CSM, EMEA Adobe

N i ck cor n fort h Nick has been a member of Adobe’s Customer Success team since 2017 and has had the privilege of working with inspiring people at some of the world’s most iconic businesses, including Virgin Atlantic, as they transform their customer experiences. Nick loves helping teams hit their goals and deliver innovative new ideas by getting the most out of the Experience Cloud.

Wednesday, Mar 16 9:00 pM - 9:30 pM PST

How Virgin Atlantic Heightened Its Cross-Channel Marketing

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Sr. Global Software Support Manager Adobe

R a y Bog man Ray is an IT professional and evangelist from the Netherlands.

He started working with computers in 1993 as a hobby at first. In the past, he has worked for KPN, a large Dutch Telecom company, as a senior security officer.

Over the last years he co-founded many businesses as a CTO (Jira ICT, Yireo, Wild Hibiscus, Rapido and SupportDesk.) As a trainer/ consultant he has trained over 1,000 Magento experts worldwide since 2008. Currently he is working as a Senior Global Software Support Manager supporting the Customer Engineering team on support and automation.

Wednesday, Mar 16 9:30 PM - 10:00 PM PST

What Is Composable Commerce?

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Technology Partnerships Executive Stripe

S h an n on Cu ll i n s Shannon Cullins is a seasoned got-tomarket and P&L leader who builds programs and digital products to drive revenue, increase customer engagement, and create scale. Currently a Technology Partnerships Executive at Stripe, she has held leadership roles in Product Development, Strategic Partnerships and General Management at b2b and b2b2c software companies and also led the successful acquisition of HomeFinder as CEO. She’s brought several new products and programs to market, including mobile applications, marketplaces, new business models, and partner offerings.

Wednesday, Mar 16 1:00 pM - 1:30 pM PST

Subscription Businesses: Enable Recurring Revenue with FinServices - S838

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Sr. Product Marketing Manager Adobe

S helly Ch ian g Shelly Chiang focuses on Experience Manager Assets product strategy and marketing for content automation and immersive experiences, bringing creativity and personalization at scale, all within the DAM. Before Adobe, she led go-to-market strategy in the low-code automation and analytics space. Shelly started her career in design and creative operations, working with Adobe creative tools, and then became passionate about launching products that help customers drive business value and efficiency.

Wednesday, Mar 16 5:00 PM - 5:30 PM PST

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Intelligent Content Automation and Delivery: Assets

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THANK YOU FOR JOINING US TODAY FOR

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