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GPEC Style Guide | July 2013

Brand Style Guide GREATER PHOENIX ECONOMIC COUNCIL

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Table of Contents INTRODUCTION................................ 4 Consistency is the Key........................... 4

COMMUNICATING THE BRAND... 5 Mission................................................... Vision...................................................... Brand Promise....................................... Tone........................................................

5 5 5 5

STYLE AND VARIATION.................. 6 GPEC logo.............................................. Graphic Element.............................. Color.................................................. Logo usage............................................. Two Colors........................................ Reversed........................................... Logo Sizing & Spacing..................... Logo Misuse......................................

6 6 6 7 7 7 8 9

BRAND ELEMENTS.......................... 10 Brand Color Palette............................ Primary.............................................. Secondary......................................... Support.............................................

10 10 10 11

TYPOGRAPHY................................... 12 VISUAL ELEMENTS......................... 13 Key Industries Icon............................... 13 Graphic Style......................................... 13

VISUAL ELEMENTS......................... 14 Photography.......................................... 14

APPLYING THE BRAND................. 15 Print Collateral...................................... Print Ads................................................ Industry-Specific Brochures................. Business System/Email Signature.......

15 16 17 18

TEMPLATES....................................... 20

Presentations........................................ 20 Invites.................................................... 21 Email Newsletters................................. 22

WEB...................................................... 23

GPEC Website........................................ 23 Industry-specific Microsites................. 24 Online Campaigns................................. 25

SOCIAL MEDIA.................................. 26


1.0

What is a brand? A brand is more than a name or a logo – it is a distinct and recognizable personality and how it is conveyed influences how it is perceived. As the saying goes – perception is reality. The GPEC logo is the most visible expression of our brand identity and it is imperative for us to leverage our opportunities to make a good first impression with our audience and to help build our image.

CONSISTENCY IS THE KEY Consistency, clarity, style and quality of the content will increase GPEC’s recognition and awareness both regionally and globally. When messages are delivered within a consistent framework, it reinforces the brand’s promise and helps to boost awareness and heighten brand recognition. As a brand identity standard tool, this brand style guide is important for the following reasons: • Ensure the maintenance of GPEC’s brand • Preserve the brand’s integrity • Bolster the reputation • Convey a clear and consistent message • Develop and foster a distinctive visual identity Referring to the standards within this guide will enable GPEC to maintain a uniform visual identity.

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2.0

Communicating the brand MISSION Our mission is to attract quality businesses to the Greater Phoenix region from around the world, and to advocate and champion foundational efforts to improve the region’s competitiveness.

VISION As a public-private partnership representing Maricopa County and 21 Greater Phoenix communities and more than 160 private investors, GPEC is one of the region’s premier economic development groups and has been working on behalf of businesses looking to relocate and expand – at no cost to the company – for nearly 25 years.

BRAND VALUES The core identity of our brand is: Innovative Stakeholder-focused Teamwork/Collaboration Research-driven Forward-thinking Leadership Visionary Results-oriented

Quality High-achieving

BRAND PROMISE Greater Phoenix Economic Council (GPEC) and its members work cooperatively to project a regional identity and collaboration to ensure a competitive, vibrant and self-sustaining regional economy supported by a talented technologically-advanced, diverse workforce.

TONE The voice of our brand is: Innovative Collaborative Expertise Leadership

Authoritative Honest Engaged Accessible

Knowledgeable Confident Professionalism


3.0

Style and variation GPEC logo THE GPEC LOGO The acceptable two-color color version of the logo is shown at the right. Both colors are from the PANTONE® Color Formula Guide. The arrow is produced in PANTONE® 124 and the words “Greater Phoenix Economic Council” are produced in PANTONE® Black. The logo should always include the words, “Greater Phoenix Economic Council” GPEC Logo with Address The GPEC logo should appear with the address separated by a vertical line.

GRAPHIC ELEMENT The sweeping “G” / arrow symbolism reflects: « GPEC’s leadership in helping Greater Phoenix move forward and achieving a sustainable economy « The momentum of growth in the region « The accelerated pace at which we need to move to compete in a global economy « GPEC’s desire to become the leading economic development organization in our field

COLOR Metaphorically, the rich golden tone represents the vibrant economic growth and vitality in this region. It is the golden opportunity for business growth and success in Greater Phoenix and representative of the area’s abundant sunshine. GPEC logo server location: H:/Assets/GPEC New Logo 2011/GPEC logos

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2 N. Central Ave. Suite 2500 Phoenix, AZ 85004 800.421.4732 gpec.org


Style and variation logo usage GPEC Style Guide | July 2013

3.1

Wherever possible, the logo should be reproduced in the two specified colors. PMS (spot) color printing offers the most accurate color for the logo. For promotional brochures with full color photos, CMYK printing is the the process to use. Where color is not an option, use black print.

TWO COLORS PMS Coated

Process

RGB

HTML

PANTONE® 124

C:0 M:27 Y:100 K:0

R:234 G:171 B:0

#eaab00

PANTONE® Black

C:0 M:0 Y:0 K:0

R:0 G:0 B:0

#w000000

REVERSED The GPEC logo must be in good contrast with the background to ensure maximum impact and accessiblity. The two acceptable versions are shown below with the dark color background. Preference should be given to the sweeping “G” / arrow symbolism in the golden tone.

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3.2

Style and variation logo usage LOGO SIZING & SPACING Positioning The GPEC logo should be positioned far enough away from other logos, marks or other graphic elements so that they do not appear to constitute a single unified element. This helps to ensure clarity and improve the impact of the logo. When positioned alongside other organization’s logo, it should be equally balanced with the other group of logos. Minimum size Specific size of the logo will vary with each application, but in general, the GPEC logo should be used in a size large enough to ensure legibility. Please do not reproduce the logo smaller than 1 inch (2.54 cm) wide for printed materials. Area of isolation The logo should always be surrounded by a predetermined area of clear space, known as the area of isolation. This area provides breathing space for the logo and ensures that other visual elements do not overpower it. As a general rule, this area should be increased, where possible, to allow emphasis of the logo. The unit of measurement is the width of the letter “G” in the logo, from left to right, at the size chosen for reproduction. G

G 1” (2.54 cm)

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Area of isolation


Style and variation logo usage GPEC Style Guide | July 2013

3.3

LOGO MISUSE The GPEC logo should always appear at a 90-degree angle to the sides of a printed piece and parallel to the top and bottom, as shown below. Whenever sized, it must be sized proportionally with all the elements maintaining its proper dimensions. The horizontal and vertical scale should always change equally. It is unacceptable to stretch the logo horizontally or vertically or to distort it in any other manner. The logo must never be mirrored, inverted or angled. Additionally, the logo must never be downloaded from the GPEC website and used in any form of advertising or as an endorsement of sponsorship. All logos used in print must be a vector file (Adobe Illustrator) or a high-resolution file (300 ppi minimum).

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4.0

Brand elements Color Palette Primary color, PMS 124

Consistent use of GPEC’s official colors is crucial to building brand consistency and awareness. Printing types (offset, digital, desktop, etc.) as well as computer monitors may adjust the final color output. Therefore, consistent use and careful matching are necessary to establishing and maintaining this consistent image.

PRIMARY COLOR Pantone 124 (PMS 124) as well as black and white are the primary colors. The distinctive “orange yellow” PMS 124 color plays a major role in establishing GPEC’s identity and should be implemented consistently in all print communication, including GPEC marketing materials and digital formats. PMS 124 should be used for both coated and uncoated stocks. Please note, some coated paper stocks can cause color issues. In this case, the color can be adjusted as needed to produce the closest match to the “orange yellow” PMS 124.

SECONDARY COLOR PALETTE Colors that work well with GPEC’s primary colors have been selected to assist in creating a visual consistency. The secondary color palette includes a range of colors that can add a deep, rich quality to the materials. Seven secondary colors complement the primary colors. Each color may also be used as a tint. In any given application, only three secondary colors should be used with the primary colors to keep the primary colors dominant. The use of too many secondary colors will dilute the power of the primary colors.

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2 N. Central Ave., Suite 2500, Phoenix, AZ 85004 800.421.4732

gpec.org

Guiding Document for Fiscal Year 2013

IC

Innovation Council The Need for Innovation Through the Innovation Council’s leadership we can begin to leverage the region’s expanding innovation ecosystem in an effort to bring new products to market and ultimately diversify the economy. The council aims to reduce the region’s overreliance on consumption and minimize the effects of boom and bust cycles.

Objectives

Below are key initiatives the IC will focus on in fiscal year 2013. Identify differentiating factors within technology-based and traded industries that will elevate the region as a recognized leader in the following industries: • Clean-tech • Aerospace and Defense • Healthcare Technologies • Education IT Focus on creating business plans recognizing specific tactics that will leverage our region’s assets and/or address current gaps. Specific areas of focus are: • Risk Capital • Science and Technology Engage and educate business leaders, community leaders and policy makers about the region’s innovation capacity.

About IC This partnership between business, university, innovation and technology leaders provides unique insight and adequate knowledge to help facilitate the commercialization of innovative technologies.research institutions and industries. Abengoa Alliance Bank Of Arizona Arizona State University Arizona Technology Council ASU Venture Catalyst Bank of America Carefree Partners Chase Clear Energy

Renewable Energy

Biomedical/ Personalized Medicine

DIRTT Empire Southwest Ernst & Young General Dynamics - C4 Grayhawk Capital Greenberg Traurig Greener Capital Local First Arizona Midfirst Bank

Advanced Business Services

Old World Homes Power-One Rioglass Sandia Research Corporation SCF Arizona SRP Tallwave The Ellman Companies Valley Ventures

Manufacturing & Logistics

Mission Critical

Wells Fargo Bank Western Alliance Bancorporation

Aerospace & Aviation

Emerging Tech

MEMBER COMMUNITIES MARICOPA COUNTY

BUCKEYE

FOUNTAIN HILLS

GLENDALE

MESA

QUEEN CREEK

TEMPE

APACHE JUNCTION

CASA GRANDE

GILA BEND

GOODYEAR

PHOENIX

SCOTTSDALE

TOLLESON

AVONDALE

CHANDLER

GILBERT

MARICOPA

PEORIA

SURPRISE

WICKENBURG

Support color palette PMS 7529 with a 30% tint Secondary color palette, PMS 7511 Support color palette PMS 7527 with a 20% tint

YOUNGTOWN


Brand elements Color Palette GPEC Style Guide | July 2013

4.1

SUPPORT COLOR PALETTE Five support colors have been selected use to represent the Greater Phoenix Economic Council. The support color palette includes a range of neutrals that complement the primary and secondary color palette without overpowering them. One support color may be used with as many as three secondary colors and any or all of the primary colors. The support colors are like accent colors in that they should never overtake the design. Each color may also be used as a tint.

PRIMARY COLOR

SECONDARY COLORS

PANTONE® 124

PANTONE® 7496

PANTONE® 7475

PANTONE® 425

PANTONE® 7500

PANTONE® Warm Gray 3

C: 0 M: 2 Y: 100 K: 0 R: 234 G: 171 B: 0 HEX Value: EAAB00

C: 44 M: 4 Y: 98 K: 40 R: 106 G: 127 B: 16 HEX Value: 6A7F10

C: 68 M: 12 Y: 28 K: 35 R: 71 G: 127 B: 128 HEX Value: 477F80

C: 38 M: 28 Y: 21 K: 63 R: 86 G: 90 B: 92 HEX Value: 565A5C

C: 1 M: 5 Y: 23 K: 3 R: 225 G: 216 B: 183 HEX Value: E1D8B7

C: 6 M: 7 Y: 9 K: 15 R: 199 G: 194 B: 186 HEX Value: C7C2BA

Rich Black

PANTONE® 471

PANTONE® 7511

PANTONE® 7497

PANTONE® 7529

PANTONE® Cool Gray 5

C: 75 M: 68 Y: 67 90 R: 0 G: 0 B: 0 HEX Value: 000000

C: 5 M: 70 Y: 97 K: 20 R: 178 G: 84 B: 26 HEX Value: B2541A

C: 5 M: 48 Y: 93 K: 23 R: 178 G: 111 B: 22 HEX Value: B26F16

C: 20 M: 22 Y: 45 K: 58 R: 117 G: 110 B: 82 HEX Value: 756E52

C: 7 M: 14 Y: 20 K: 21 R: 189 G: 177 B: 166 HEX Value: BDB1A6

C: 15 M: 9 Y: 8 K: 22 R: 178 G: 180 B: 179 HEX Value: B2B4B3

White

PANTONE® 550

PANTONE® 7527

C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B:255 HEX Value: FFFFFF

C: 43 M: 5 Y: 6 K: 10 R: 140 G: 184 B: 198 HEX Value: 8CB8C6

C: 3 M: 4 Y: 14 K: 8 R: 218 G: 215 B: 203 HEX Value: DAD7CB

SUPPORT COLORS

Note: The conversions listed on this page are closely approximate as different printers will favor a slightly different build depending on their equipment. All final color builds should be compared to the Pantone Color chip equivalent and matched as closely as possible. 11


5.0

Typography Like color, consistent use of typography helps to ensure unity of image. The following typefaces are authorized for use in GPEC signage and business systems. In addition, they are recommended for use in publications and other communication documents, whenever appropriate. Printed Materials The Trade Gothic font family in condensed number 18, condensed number 18 oblique, condensed number 18 bold, light light oblique, medium, oblique and bold can be used for headlines, subheads, and text. Web A Sans Serif font should be used for all GPEC web content. Font examples include Arial, Geneva, Helvetica, Lucida Sans, Trebuchet and Verdana. Complementary Typefaces Arial may be substituted for Trade Gothic.

Trade Gothic Condensed No. 18 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Condensed No. 18 Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Condensed No. 18 bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Light Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Trade Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

GPEC Typeface location: H:/Assets/Library

12


Visual Elements Industry Logo/Graphic Style GPEC Style Guide | July 2013

6.0

KEY INDUSTRY LOGO When changing the key industries’ logo size, be sure to maintain its dimensions to prevent stretching and distortion. Icons should all be presented in a uniform color from the primary palette or PMS 7511 from the secondary palette. The color should complement the material’s color scheme and have enough contrast with its background to be clearly distinguished.

Renewable Energy

Biomedical/ Personalized Medicine

Advanced Business Services

Manufacturing & Logistics

Mission Critical

Aerospace & Aviation

Emerging Tech

GRAPHIC STYLE

« E xpress facts/quotes visually: statistics, accolades or favorable quotes should be expressed visually when possible. These appeal to the eye much more than text alone.

« S implicity: A consistent, sans-serif typeface, minimal color scheme variation and as few words as possible create a fresh, spontaneous appearance that delivers information without overwhelming the viewer or losing his or her attention and calling the viewer’s attention to facts.

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6.1

Visual Elements Photography Photography style Photography should accurately reflect the vision and brand values of GPEC while also representing the Greater Phoenix region. When using GPEC photos, it is necessary to attribute the photo to the correct source. For the most part, please use the following guidelines for photos: ÂŤ Print: 300 dpi, high resolution, saved as tiff, jpg or eps ÂŤ Web: 72 dpi, optimized for web, saved as jpg or png

Photo courtesy of the City of Phoenix

Photo courtesy of Arizona State University

Photo courtesy of CityScape

Photo courtesy of Chris Loomis

Photo courtesy of SRP

Photo courtesy of Arizona State University Photo courtesy of City of Tempe

GPEC logo server location: H:/Assets/Images

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Photo courtesy of Discovery Triangle


Applying the brand Print Collateral GPEC Style Guide | July 2013

7.0

GPEC’s brand can complement one’s own style and approach. The following examples demonstrate ideas for using the brand and its brand messages. Print collateral should be simple and focused, utilizing the appropriate color palettes, typefaces and appearance that places importance upon the few elements on each page. Collateral should always feature the GPEC logo, and should also feature other GPEC graphics (key industry icons, etc.) when appropriate. 2 N. Central Ave., Suite 2500, Phoenix, AZ 85004 800.421.4732

gpec.org

GPEC Services

Comprehensive. Efficient. Competitive.

Recent Rankings and Accolades

gpec.org

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#

Companies in Arizona enjoy the benefits of low business costs, minimal regulation and advantageous operating environment. Greater Phoenix offers a dynamic and competitive regional economy with business costs nearly 40 percent lower than neighboring California. The state also boasts a minimalist regulatory approach, no corporate franchise tax and Phoenix ranks #5recognized as a Rightis constitutionally state. forto-Work fastest growing

#

– Site Selection magazine, April 2013

GREATER LIVING

at an affordable cost of living and high quality of life. In 2010, the median family household income in Maricopa County was $59,067 with a median home value of $180,800.

Arizona is home to five professional sports teams

, more than 400 golf courses, NASCAR at Phoenix International Raceway and

MLB Cactus League Spring Training. In January, nearly half a million spectators attend the Waste Management Phoenix Open to watch members of the PGA tour golf at the Tournament Players Club in Scottsdale.

#

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6

activities. Residents can choose to explore the local area or visit popular Arizona destinations like Grand Canyon National

Greater Phoenix is located within a fivehour drive of the Pacific Ocean

EXPAND WITH US.

Greater Phoenix

- $9K corporate income tax credits per job - Starting in 2014, corporate tax rate will steadily decrease to 4.9 percent - Starting in 2014, Sales Factor ramps up to 100 percent - Reduces#commercial property taxes by 10 percent

1

#

Arizona ranks 1 in country for startups

Brad Smidt, CEcD Vice President Business Development 602.262.8612 bsmidt@gpec.org

John Krueger Vice President Business Development 602.262.8604 jkrueger@gpec.org

Angela Talbot Vice President Business Development 602.262.8618 atalbot@gpec.org

Jaime Northam Director Business Development 602.262.8616 jnortham@gpec.org

Mary Hebert Forecast 2020 Director International Strategy 602.262.8636 mhebert@gpec.org

DIRTT Environmental Solutions CFO Scott Jenkins

Mara Pernick Director Business Development 602.262.8623 mpernick@gpec.org

Matt Miller Senior Analyst Business Development 602.262.8635 mmiller@gpec.org

Joseph Rossell Associate HIGHDevelopment ON LABOR, Business 602.262.8628 jrossell@gpec.org

The Greater Phoenix Economic Council (GPEC) is Arizona’s premier economic development organization. With the support of Maricopa County, 20 member communities and more than 150 private-sector investors, GPEC works cooperatively with our partners to create an ideal business climate for your company to compete and thrive in today’s global economy. Biomedical/

GPEC provides companies with valuable tools, expert support and complimentary site-selection Energy Personalized services to assist in the expansion or relocation process. We will also help fosterMedicine partnerships with key leaders and match your company with the necessary resources to ensure your success MEMBER COMMUNITIES in the market.

• Arizona Competitiveness Package (established in 2011)

2

#

A TRULY MAJOR MARKET: POPULATION

Chris Camacho Executive Vice President Business Development 602.262.8619 ccamacho@gpec.org

PHOENIX

Now

Median Age

Renewable

• Job Training Program

CEOs ranks Arizona

Park or the Painted Desert in Sedona within a few hours.

TOP 20

CITIES IN THE COUNTRY FOR START-UPS

Almost three years lower than U.S. average

• Foreign Trade Zone Program

THE TALE OF TWO CITIES – PHOENIX VS. AUSTIN

Our GPEC Team of Professionals

In addition, Arizona is home to more than 35 nationally ranked high schools – 25 of which are located in the Greater Phoenix region. Maricopa County offers a continuously evolving public education system with more than 325 high schools, 180 middle schools and nearly 700 elementary schools for parents and students to choose from. The region also boasts a strong system of highly ranked charter schools, which account for nearly 10 percent of the nation’s top-rated public schools.

• R&D Tax Credit Program

#

outdoor hiking trails, bike routes, rock-climbing and water recreation

Arizona ranks 6 in jobs growth leaders

• Aggressive and accelerated– Solar Industries Association, depreciation schedules September 2012

Every year, more

– Chief Executive magazine, May 2013

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Connectivity to Key Resources • Connect to key assets, universities and community colleges. • Coordinate with state and local regulatory authorities. • Benefit from job-training programs. • Access business start-up resources.

Economic Impact Analysis • Discuss project’s economic impact and community benefit. • Understand the projected economic contribution to the community and region to help encourage a competitive business assistance package.

named #1 for renewable • No worldwide unitary tax energy industry

than 200,000 spectators gather at Westworld in Scottsdale to view more than 1,000 collector and special interest

6 for best states to In addition to premier lifestyle events, do business residents in Greater Phoenix enjoy yearround access to

GREATER PHOENIX: GREATER OPPORTUNITY

• No income tax on dividends from Phoenix out-of-state subsidiaries

The region also boasts one of the nation’s most renowned classic car events. #

GIS Site-Selection • Dynamic and comprehensive listing of value-based assets, unique buildings and shovel-ready sites. • Search for properties by size, location, price, zoning and more in just one click.

Regional Economic Labor Market Data HR/Employment Assistance • Obtain current wage rates, labor force and skill levels based on occupation and industry. • Research shipping costs, housing affordability and demographics. • Connect with local employers for HR manager interviews.

Arizona State University, the nation’s largest university, is the number one producer of bachelor’s degrees in the United States. ASU offers students more than 250 undergraduate degree programs across four campuses including its world-ranked life and social sciences departments and top-tier graduate programs in nursing, business, education, engineering and law. # The region is also home to one of the nation’s largest providers of higher education at the Maricopa Community Colleges – which includes 10 colleges, two skill centers and more than 1,000 occupational programs. The Maricopa – Business Facilities, 2012 Community Colleges serve more than 270,000 students annually and are recognized as a statewide leader in job training and regional workforce development.

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Other benefits include:

– CareerBliss.com, 2013

automobiles at the Barrett-Jackson Classic Car Auction.

#

#

Phoenix

Phoenix ranks #9 best in the U.S. for young professionals

Operational Cost Analysis MetroComp Analysis Examine annual operating cost comparisons (i.e. labor wages, taxes and utilities), and prospect-specific information for major U.S. and Canadian markets.

Greater Phoenix’s talented workforce stems from a continuous pipeline of professionals and entrepreneurs from various institutions including Arizona State University, Thunderbird School of Global Management, Maricopa Community Colleges, University of Phoenix and the University of Arizona.

5

Intech addition to the overall pro-business market climate of the state, Greater Phoenix – Fortune magazine, 2013 maintains one of the lowest total payroll costs of all major metropolitan regions due to low rates of unionization, reduced workers compensation benefits and minimal requirements for unemployment insurance coverage. Greater Phoenix businesses have also witnessed consistent decreases in average employer and individual tax rates over the last 10 years.

Phoenix-area residents enjoy more than 300 days of sunshine each year

provides companies with confidential, expert support in streamlining site searches, connectivity to decision-makers and access to world-class talent as a complimentary service. GPEC’s customized tools and business development professionals are ready to demonstrate how this region can improve the bottom line.

GREATER KNOWLEDGE

GREATER ADVANTAGE

Arizona ranks #1 in the Mountain West for new facilities and expansions

The Greater Phoenix Economic Council (GPEC)

Advanced Business Services

Manufacturing & Logistics

Mission Critical

MARICOPA COUNTY

BUCKEYE

FOUNTAIN HILLS

GLENDALE

MESA

QUEEN CREEK

APACHE JUNCTION

CASA GRANDE

GILA BEND

GOODYEAR

PHOENIX

SCOTTSDALE

AVONDALE

CHANDLER

GILBERT

MARICOPA

PEORIA

SURPRISE

AUSTIN

4,263,236 5,276,074

1,783,519 2,292,737

LOW ON COST

AFFORDABLE REAL ESTATE

PHOENIX 1,747,700

Mean Wage

$44,950

Workers Comp

$1.71 $140

$243

Aerospace Emerging & Aviation Tech Unemployment Insurance

TEMPE

PHOENIX

AUSTIN

Workforce

818,300

$20.38/sq.ft.

$25.86/sq.ft.

$2.38

Median Home Price

$155,600

$187,000

YOUNGTOWN

TOLLESON

QUICKER, EASIER CONNECTIVITY TO CALIFORNIA WICKENBURG

KEY INDUSTRIES

Arizona ranks #2 for best workforce

2 HOUR Bay Area 750 miles • 12.00 hrs

2 HOUR

4 HOUR

Riverside/InlandEmpire 310 miles • 4.10 hrs

1 HOUR

Renewable Energy

Biomedical/ Personalized Medicine

Advanced Business Services

Manufacturing & Logistics

Mission Critical

Aerospace & Aviation

Two-day Delivery area

Salt Lake City 635 miles • 11.00 hrs

Denver 930 miles • 12.50 hrs

OGDEN RENO

NV

Emerging Tech

UT

LAS VEGAS FLAGSTAFF

LOS ANGLES

Phoenix

San Diego 350 miles • 4.75 hrs

DENVER SALT LAKE CITY

CA

Las Vegas 285 miles • 5.25 hrs

3 HOUR

– CNBC, September 2012

– Kauffman Foundation, 2012

AUSTIN

$47,340

Office Space Lease Rates

Tucson 125 miles • 1.75 hrs

Alburquerque 475 miles • 6.25 hrs

El Paso 440 miles • 6 hrs

SAN DIEGO

CO

ALBUQUERQUE

PHOENIX

AMARILLO

LUBBOCK FORT WORTH

EL PASO

NOGALES

OK

OKLAHOMA CITY

NM

TUCSON

DALLAS

1 HOUR

TX

SANTA ANA

SAN ANTONIO

HOUSTON

CHIHUAHUA

Houston 1,185 miles • 17.50 hrs

One-day delivery area

PUEBLO

SANTE FE

AZ YUMA

Dallas 1,120 miles • 15 hrs

MEXICO

LAREDO

LOS MOCHE TORREON MAZATLAN CIUDAD VICTORIA

with nearby beaches in

MEMBER COMMUNITIES

MARICOPA COUNTY

CHANDLER

GOODYEAR

QUEEN CREEK

California and Mexico. In the winter, residents can escape to the mountains and ski at one of Arizona’s two major ski

APACHE JUNCTION

FOUNTAIN HILLS

MARICOPA

SCOTTSDALE

resorts less than 250 miles north of Phoenix city limits.

AVONDALE

GILA BEND

MESA

SURPRISE

BUCKEYE

GILBERT

PHOENIX

TEMPE

Number of Weekly Flights to L.A.

185

38

CASA GRANDE

GLENDALE

PEORIA

TOLLESON

Number of Weekly Flights to San Fran

93

28

Number of Weekly Flights to San Diego

122

24

L.A.

43 mins

Cost of Delivery by Truck to L.A.

$567.94

$1,877.75

San Fran

1 hour, 18 mins 3 hours

Cost of Deliver by Rail to L.A.

$3,737-$4,553

$5,449-$7,356

San Diego 36 mins

2 N. Central Ave., Suite 2500, Phoenix, AZ 85004 Phone: 602.256.7700 | Fax: 602.256.7744 | www.gpec.org

Cushman.indd 3

April 21 to 24

WICKENBURG

PHOENIX

AUSTIN

FLIGHT TIMES PHOENIX

AUSTIN 2 hours, 27 mins 2 hours, 19 mins

5/9/13 4:01 PM

Sources provided upon request

GPEC logo server location: H:/GPEC Collateral

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7.1

Applying the brand Print Ads Similar to print collateral, print ads should be simple and focused to GPEC and the campaign. Print ads should always feature the GPEC logo.

YOU’RE IN CHARGE OF ARIZONA’S FUTURE.

WHAT ARE YOU GONNA DO? Learn from front-line economic experts who work with companies every day. We know what it takes to become #1.

NOW OFFERING THE FIRST 50 QUALIFIED CALIFORNIA-BASED CEOs

a complimentary trip to Greater Phoenix

CALIFORNIA RESPOND BY NOV. 16, 2012

Call us anytime for complimentary advice and analysis. Get to know our members – just like you, they are actively invested in Arizona’s future and committed to doing something about it.

TOGETHER, WE CHANGE GREATER PHOENIX FOR THE BETTER.

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Visit www.gpec.org/california50 for details Low Taxes. Low Operating Costs. 24-hour Permitting & Inspections Available.

Thank you for working alongside us. Know of any companies expanding or relocating from out-of-state? We can help. Visit us at gpec.org

THANK YOU FOR YOUR SERVICE TO OUR GREAT STATE. The Greater Phoenix Economic Council www.gpec.org | 602-256-7700

azcapitoltimes_10x13.875.indd 1

11/26/12 5:03 PM

EmpowerMe_3.625x4.875.indd 1 The Greater Phoenix Economic Council is a public-private partnership working with innovative companies on business expansions and relocations. Since 2000, we’ve worked with 65 California-based companies to expand their operations to Greater Phoenix and help elevate their success.

GPEC_Examiner_9.75x11.5FINAL.indd 1

GPEC logo server location: H:/

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11/9/12 4:09 PM

6/12/13 12:31 PM


Applying the brand Industry-Specific Brochures GPEC Style Guide | July 2013

7.2

The front of these brochures contain the Key Industry Icon for each respective industry, and a unified color palette representative of GPEC and Greater Phoenix. Graphics and text are woven throughout, to present information without overwhelming the reader.

Manufacturing & Logistics

I have opened a number of facilities in my career and this is the highest level of support I have ever received from a market at start-up.”

Phoenix is a strategic market for Digital Realty. SRP and APS, our local utility partners, have a long history of maintaining robust, stable and competitively priced power. SRP and APS also offer green solutions that support our company’s environmental build standards.” – Rick Berk , Vice President, Portfolio Management-West, Digital Realty

– GAP, Inc.’s Global Fulfillment HR Director Joe Stein

Renewable Energy

Advanced Business Services

By 2015, the United States will be the world leader in annual PV installations.

Top 10 “Next Big Boom Towns” in the U.S.

- GTM Research

– Forbes, 2011

GPEC logo server location: H:/ Industry-Specific Brochures

17


7.3

Applying the brand Business System/ Email Signature Letterhead, envelopes, business cards and email signatures should be created according to GPEC’s designated template to maintain a consistent brand among staff members. Written communication should always be printed on GPEC letterhead and mailed in GPEC envelopes – again to maintain consistency. The yellow-orange shade of the GPEC logo should serve as the only accent color on these basic materials to maintain visual simplicity and the GPEC logo should be present on all basic materials. Additionally, only white paper should be used for letters. See logo guidelines for sizing restrictions. Aside from the illustrated logos and information, additional visuals should be avoided or kept to a minimum to maintain simplicity and to keep the focus on the written content. Additionally, adequate contact information should be listed on each of these materials to ensure that should the reader/viewer have additional questions, he or she knows where to ask them. Emails sent from a GPEC account should contain the following: « Name and title on the first line « GPEC’s address on the second line « Phone numbers and email address on the third line « Links to the website and social media accounts on the fourth line « A unique quote with a tidbit of information about Greater Phoenix, and the GPEC logo. The quote and graphic is assigned by the marketing department to prevent repetition

GPEC logo server location: H:/GPEC Collateral/GPEC Stationery

18


GPEC Style Guide | July 2013

Applying the brand Business System/ Email Signature Jessica Catlin | Director, Development 2 N. Central Ave. | Suite 2500 | Phoenix, AZ 85004 o) 602.262.8633 | c) 480.206.8073 | jcatlin@gpec.org Website | Twitter | Facebook | LinkedIn

fact: Arizona ranks #2 state for alternative energy industry leaders – Business

June 15, 2011

Facilities Magazine

Dear John Smith, Peles quiandipicte dicte et faccum sae endi odi debis dundandigent as nam non etus a voloribus eum rem quis conet et velitatur, id quod untiur, sant maxim aut et pro voluptatur acculloratus sum aut faces eum apiet labo. Nequibus audandis re, sum niscium et aut esciam et excerfere, unt. Lore landis et quation sequibus autat doluptis rectus. Niscilique prat ratibus doloria mendand erernam consedis exeriandi is quos autem aut voluptiis dolorib eressequis mincte natiscia corporem quiditas dolora prorior sum essitis di to quoditi nossinc iumque explibus mollenihit laut repedit iatiatium aliberi dolor asperum harum imolorit exeribus distrup taquam, oditatem et, et ipiet quatemporest est, sum quiderf eriberit am saero opta dolum, to que num incium sumquaerio quis quati blautem et aciis expel moluptia quae mi, volupic tatquatur sitatib eatus, offic te none pos apis elitat rae porestem es dolupta velique et alique ni in con consequ aturiatia consequ atiunti buscian ditior atiam ent oditiis esto test, oditasi aut debistin culpa volore se veniminum facid maiorunto to quae. Nam eumque volendae aut acea dolut a comnis sam sit hil ipsunt dendipid maximagni officae ma conet disquis acerum etur? Exerepra dignamu sanimus ulpa ne siniend ipsuntio. Us vellign imilit, consedit pratur antiam vitemporibus doluptae volendam que volorpo rerum, nonsequate nulland untotatur? Porum voluptat. tium net rerspistrum eos exeri ommodis mo mod ut exceperunt, quatus sitatiume omnis nonseque quos atento consequat venet vidi adit veliqui doloreic testio expella ccusam quaspid ut list harum volo que perum laut pratem utas aut evero temqui core molupti niendis audissiti oditasit dolorunt, quam faceper runditibusae sitat.

Email Signature

www.gpec.org

7.4

2 N. CENTRAL AVE.

SUITE 2500 rro rrorrov iduntio quias ad quas alitibu sanimag nationseque nosamus aliquidel moloria dolePHOENIX, AZ 85004 sequam voluptat estrum vidusam etur sum fugiatuscia que ant aute sunt quia niendit moluptatur? Num, sequi odipsam inctet erspe ducietur? Quis aruptaq uisqui ipienda nditatestem sunt, sitio conem ne molorem aut odi ullut quunt rest, eicab issit ut latiistis resciunt.

Et fuga. Ut acesti aut lis ea doluptae pliciis etur, corectet venemquibus enimil invel ium que dolupta nam corum que veniate nes etus autasperati quam quia dicab is asperum quatend entio. Nam, sunt que explaut et aborecabore reptam id qui te odi ipsumet et eum si quias aut perspic aessequi quam excea pro quam que sum labor acienientor sed molo te volo beatur mo cones es corum volupta teserspere, eos atur, ut estio con eatia con exerum facepudi ni sapisci untus, tem eatenimusant re endaesc imolorenime omnihici qui blanihi llorporestia volest quationsedit volest liquiatiae sit, quam, ut in perchil illuptatus. Tiorerspid quiassimus ea volestis aliquas corest fuga. Nequi to esequia voloriorro qui nullest, cus, ni inctectem ipsaper feristibusti offic tem elia prae corempo reptat.

Anna Glenn

Brand Manager

o) 602.2256.7700 f) 602.256.7744 aglenn@gpec.org

2 N. CENTRAL AVE. | SUITE 2500 | PHOENIX, AZ 85004

Lorporro exererum illese velitatem et porepudamet la vel invenda demquia temolese volore,

www.gpec.org 2 NORTH CENTRAL AVE. | SUITE 2500 | PHOENIX, AZ 85004 | 602.256.7700 | www.gpec.org

GPEC Business System 19


8.0

Templates Presentations Every GPEC PowerPoint presentation should utilize the GPEC PowerPoint template. The colors of this template should not be altered to maintain consistency both throughout the presentation and between presentations.

GENERAL GPEC TEMPLATE

INTERNATIONAL TEMPLATE

Month Welcome  Opening  Visual  

00 2012  

Renewable Energy

MEMBER COMMUNITIES

Biomedical/ Personalized Medicine

Advanced Business Services

Manufacturing & Logistics

Mission Critical

Aerospace & Aviation

MARICOPA COUNTY

CHANDLER

GOODYEAR

QUEEN CREEK

APACHE JUNCTION

FOUNTAIN HILLS

MARICOPA

SCOTTSDALE

AVONDALE

GILA BEND

MESA

SURPRISE

BUCKEYE

GILBERT

PHOENIX

TEMPE

CASA GRANDE

GLENDALE

PEORIA

TOLLESON

Emerging Tech

WICKENBURG

BUSINESS DEVELOPMENT KEY INDUSTRY TEMPLATE

GPEC logo server location: H:/GPEC Collateral/GPEC Stationery

20


Templates Invites GPEC Style Guide | July 2013

8.1 3.1

All Ambassador invites should utilize the GPEC invite templates while other GPEC invites, consistent with the appropriate color palettes and typefaces, have more creative flexibility. Invites should always feature the GPEC logo.

AMBASSADOR INVITE TEMPLATES

GPEC INVITES

You’re invited to a Brain & Tissue Bank Tour Thursday, December 13, 10 a.m. – 12 p.m. Banner Sun Health Research Institute

You’re invited to an Ambassador Asset Tour

Health Sciences Education Building Tuesday, April 9, 9:00 – 10:30 a.m. Please join GPEC as we tour downtown’s Health Sciences Education Building. The eagerly awaited 268,000-square-foot building is the newest structure on the 28-acre Phoenix Biomedical Campus. In an unprecedented collaboration, the six-story, $135 million structure was created so the state could expand its medical education initiatives. The building’s layout mirrors the reality of the health-Banner Sun Health Research Institute is dedicated to the study of aging and age-related diseases such as Alzheimer’s, Parkinson’s, arthritis and prostate cancer. In a rare opportunity, care industry in which physicians, nurses and other health professionals work side-by-side. this world-renowned institute will open its doors for GPEC ambassadors to discover the cuttingedge research being done to find cures within the walls of this important regional asset.

THE SCIENCE OF AGING MINDS

PROGRAM SCHEDULE 9 – 9:30 a.m. 9:30 – 10:30 a.m.

Refreshments and networking Tour

LOCATION

PROGRAM SCHEDULE 10 – 10:30 a.m. Registration and check-in 10:30 a.m. – 12 p.m. Information Tour

Health Sciences Education Building 435 N. 5th Street Phoenix, AZ, 85004

A light breakfast will be provided

Planning to attend? Let us know by Friday, April 5, at rsvp@gpec.org Questions: Mary Hebert at mhebert@gpec.org or 602.262.8636 Certified Ambassador Event

Please join us on an exciting tour of institute’s Brain and Tissue bank.

Ambassadors are member communities, Silver, Gold and Platinum-level GPEC investors who help educate and inform stakeholders, policy-makers, citizens and media about key regional economic development issues.

LOCATION Banner Sun Health Research Institute 10515 W. Santa Fe Drive Sun City, AZ 85351

The Honorable John McCain, U.S. Senator and Ambassador Kurt Volker, Executive Director of the McCain Institute for International Leadership Along with GPEC Chairman of the Board and Alliance Bank of Arizona CEO Jim Lundy Cordially Invite You to Attend A CEO Breakfast and Roundtable Discussion

Join us for a meeting between PIOs and marketing and communications professionals from each of GPEC’s 20 member communities and GPEC’s internal Marketing & Communications team. Learn a little more about what we do, opportunities for help promoting your town or city and how we can help each other shape the region’s future through our cooperative efforts. Lunch will be provided.

When

Please RSVP

Tuesday, March 5, 2013 Noon – 1:30 p.m.

By March 1 rsvp@gpec.org

Location

Questions

GPEC Office 2 N. Central Ave., Suite 2500 Phoenix, AZ 85004

Melissa DeLaney mdelaney@gpec.org 602.262.8602

December 14 Arizona Biltmore Aztec Ballroom 2400 E Missouri Ave. Phoenix, AZ 85016 7:30 to 9 a.m. RSVP to rsvp@gpec.org by December 10 For more information contact Emily Mead at emead@gpec.org.

Planning to attend? Let us know by December 7 at rsvp@gpec.org Questions: Mary Hebert at mhebert@gpec.org or 602.262.8626

PLEASE JOIN THE GREATER PHOENIX ECONOMIC COUNCIL for a special presentation featuring Bryan Cave LLP’s Evan Yee-Fan Chuck Managing Partner-Shanghai and International Trade Group Leader and Nicole Simonian Partner-Los Angeles

You’re invited to a GPEC Ambassador Event: Arizona State Capitol and Museum Tour Wednesday, January 23, 12:45 p.m. – 2 p.m.

GPEC is pleased to invite you to join us for a tour of the Arizona State Capitol Museum and the Arizona Senate to learn more about the legislative process in Arizona. Tour starts promptly at 1:15 and ends at 2 p.m. You may want to reserve time afterward to explore the full Arizona Capitol Museum.

Discussion will focus on the following topics affecting your company’s trade and investment abroad: « Legal Areas in International Trade with the Greatest Activity « Opportunity and Risk of Doing Business in China

« The FCPA and its Impact on Arizona Businesses « US and Foreign Export Control Laws « And more!

Thursday, January 17, from 8:30-10:00 a.m. GPEC Office at 2 N Central Ave, Suite 2500 Phoenix 85004 Continental breakfast provided RSVP by January 14 to rsvp@gpec.org

PROGRAM SCHEDULE 12:45 p.m.

Check-in and Registration Meet in room 101

1:15 p.m. – 2 p.m.

Tour

LOCATION 1700 W. Washington St. | Phoenix, AZ 85007 Planning to attend? Space is limited, please let us know by January 21 at rsvp@gpec.org Questions: Mary Hebert at mhebert@gpec.org or 602.262.8636

GPEC logo server location: H:/Ambassador Events/Template

GPEC logo server location: H:/Invitations

21


8.2

Templates Email Newsletter Email newsletter, such as GPEC Connection, Site Selector, General, International and Renewable Quarterly are created in ExactTarget with a standard email template. Email marketing campaigns are usually more focused and are consistent with the appropriate color palettes and typefaces. These campaigns are HTML- based and have more creative flexibility within the guidelines of email marketing rules.

GPEC EMAIL NEWSLETTER

www.exacttarget.com

22

EMAIL MARKETING


Web GPEC Website GPEC Style Guide | July 2013

9.0

The GPEC website, utilizing the appropriate color palettes, typefaces and graphics, established a new direction for the brand and dictated the look and feel for the collateral pieces. Maintaining the appearance is simple while updating the website with the site’s Drupal content management system (CMS), which allows administrators to load the content and then format it.

23


9.1

Web Industry-specific Microsites

http://az4industry.com/

24


Web Online Campaigns GPEC Style Guide | July 2013

9.2

Online Ad Campaigns Online Advertisements should contain relevant statistics or facts about Greater Phoenix that would appeal to businesses looking to expand or relocate. Each ad should contain only one fact, and that fact should be presented in as few words as possible. Fewer words and more graphics in an online ad work best to draw attention and generate clicks. “Greater Phoenix” should be isolated and emphasized to ensure those who view the ad remember its subject. Each ad should contain a button with shading elements that make it appear clickable. Although the whole ad will be clickable, research shows that ads with button graphics generate more clicks.

2

#

1

#

ARIZONA RANKS FOR BEST WORKFORCE – CNBC, September 2012

EXPAND WITH US

Phoenix ranks # 1 in the U.S. for economic growth

GPEC.ORG

– Phoenix Business Journal, 2013

EXPAND WITH US

EXPAND WITH US GPEC.ORG

1

#

Arizona ranks #1 for new company facilities and expansions in Mountain West region – Site Selection Magazine, April 2013

GPEC.ORG

gpec logo server location: h:/interactive/GPEC on-line campaign

25


10.0

Social Media GPEC has social media accounts managed by the marketing & communications department to handle all “news� deemed proper for public distribution. As GPEC uses non-disclosure agreements with prospective clients, staff are prohibited from disclosing confidential information (as listed in the employee handbook) on personal social media sites. Personal commentary (using individual social media accounts) regarding GPEC activities, partners, staff members or any other matter should be written with thoughtful and prudent consideration, taking into account the audience, GPEC investors and the organization in mind. This includes comments made on social networking sites such as Facebook and Twitter, as well as personal blogs. Use of social media and blogging is not prohibited, but please remember to conduct yourself in a manner that is mature and appropriate.

26


27 GPEC Style Guide | July 2013


Greater Phoenix Economic Council 602.256.7700 | 1.800.421.4732 | info@gpec.org

@gpec

gpecgreaterphoenix

greater phoenix economic council (groups)

facebook.com/gpec4jobs

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