I had planned my four locations
I expressed my interest in these locations within the group chat I have made for the shoot day team. After discussion and compromise, we understood that the lighting would not suffice in multiple of these locations, one was too far and as we were on a budget, we wanted to stay within the city centre as we were a team of 5. After reflecting and more brainstorming, I chose a new collection of locations that were more perfect than my last selection, all within close proximity.
Papillon
Papillon is a restaurant in the Georgian Quarter in Liverpool. I walk past the restaurant on my way to work and am always in awe of how beautiful the exterior is. The outside is pink and red, with a parisian, style striped canopy and wicker chairs, as if it has been taken from a 1960’s movie.
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Arts Bar Hope Street
My last chosen location is Arts Bar Hope Street, my place of work! I have always loved this venue, even before working there! It holds tall stained-glass windows allowing the light to shine through at all times of the day, the building is very grand but now has a modern, artistic touch with the colourful painted walls and the unique decoration. knew that the owner, Alex w for my shoot to take place a s free drinks to use as props for se the venue as a base for be etc.
There i he grounds of the U would be a great location. The sand on the court adds to my vision of chaos as nobody expects sand within the middle of a city. I had great visions for this location and knew it would be versatile and fun to work with!
When Styling for the shoot, I had a very clear vision of what I wanted. My campaig is for Ganni. Therefore, the outfits will be girly, sweet, fun, bold, vibrant an aesthetically pleasing. To me, It was important that the clothes were sourced from second hand, vintage/charity shops as my aim for this project was to bubble-u Ganni to appear more conceptual so sourcing images from fast fashion retailer would be sure to defeat the whole object. I approached one of my favourit vintage stores in Liverpool, COW. I asked if they’d be happy to enable me to loa some vintage/reworked pieces on the day of my shoot. To which they were mor than happy to allow me to do. We arranged for me to go into the store on the day of the shoot with my model, Lili-Mae, to source each look and find fitting pieces to bring my chaotic vision to life!
Without my team, and businesses helping me to create my Final Major Project, It wouldn’t have been possible to create. I agreed with the model, photographer, MUA, COW and Arts Bar that I will send over all images for them to use in their portfolios/socials or just personal use as a compromise for working for/with me on the day!
10am- Meet model (Lili-Mae) at COW on Bold Street. I met with Lili at vintage store COW on Bold Street for fittings. I give myself 1 hour 30 mins to source and for Lili to try each look on. I knew this would run smoothly as I am familiar with Lili’s complexion, size and how garments fit her. I also had lots of inspiration from mood boards etc. When entering the store, I knew what I wanted immediately and gathered it down to take for Lili to try on. As chaos was the inspiration of the shoot. It was easy to come up with a chaotic look as I wanted to achieve the look of each item being thrown together! I made sure to bring pins and crocodile clips to adjust any garments that didn’t fit perfectly. COW take lots of inspiration from Ganni when reworking their pieces, so every garment was perfect. Each look chosen was chaotic, vibrant, playful and screamed Ganni! I am proud of my efficiency and ability to make the decisions for each look and feel as though my role as a stylist here really paid off.
12pm- Meet with MUA (Mia) at Arts Bar
Lili and I made our way up to the Arts Bar to meet with Mia where we would discuss the makeup look I’m going for. I only wanted one makeup look for the shoot as I want the story of my FMP to be told through location, styling and most importantly expression and emotion. I told Mia how I was aiming for a soft glam look, but nothing over-the-top as I believe that as calm and content I could look from the outside, there could be every single emotion possible racing in and out of my mind at a thousand miles an hour. Once we were happy Mia got to work with painting Lili’s face!
1pm- Photographer (Julian) to arrive at Arts Bar
At 1pm Julian arrived with an assistant (Scarlett) for the day! Scarlett was a student studying Fashion Communication at Liverpool John Moores University and contacted Julian to ask for work experience. Julian thought my FMP shoot would be a brilliant opportunity to bring Scarlett along as an assistant for some work experience. After discussing with and getting to know Scarlett, I thought it would be great for her to capture any behind the scenes footage of the shoot as she was an aspiring photographer. She was more than happy to take on this role!
After this, I brought the team together to run through the plan of the day with them, set out expectations and informed them of the concept one more time so that it was engraved in everybody's brain!
2pm - Location 1 - Papillon
After meeting up, we made our way to Papillon which is on Hope Street, as is the Arts Bar. I decided I wanted for each location to have its own emotion/feeling. To make the finished product feel like a storyboard of emotion, representing my mindset. I decided that in this location, the feeling surrounding the images would be confusion and feelings of discontent. I ordered a drink from the bar to use as a prop and brought an old magazine and a packet of cigarettes to represent a care-free mindset. While shooting, I was reminded of a parisian editorial from the 60’s, which I absolutely loved the look of. I directed Lili in her poses, and carried out some action shots with Lili walking across the road to give a candid feel. I am so pleased with the first location and it has filled me with confidence and lead me to be intrigued as to what the next two locations have to offer.
3pm- Location 2 - Volleyball court
We then headed to the volleyball court on the university campus. I was immediately so fond of this location as it just looked as though it was waiting to be shot on. I wanted this location to contain two emotions that are an absolute contrast of one another. The feeling of being overwhelmed and then an immediate switch to being content. This is to portray how quickly my mind and mood changes which is another huge contributor to the chaos within my life. The chosen look for this location was a layered, countryside esc look. I tucked one trouser leg into the boots to represent that care-free feeling and It was raining when we got to the location, so make-up touch ups were due! After this, I started to discuss with Lili the emotion I wanted her to put into her posing and stances I’d like her to stand in. We started experimenting with the sand and playing with camera angles and everything started to flow and become very efficient. Having the two emotion elements really made this location exciting and chaotic. Lili was pushing herself outside of her comfort zone with facial expressions, it felt very progressive and I was extremely happy with the images that were produced.
3pm- break
The third, final and my favourite location was Arts Bar, as I stated before, this is where I work and creativity is encouraged, so I knew I would be given free reign of the venue and able to create whatever I want. We met with Alex when we went back to the venue and I told him my vision and that whatever I created, The Arts Bar could use for their social media pages. For the final location, I chose to touch on happiness, because despite all of the chaos within my life, happiness shines through it and I have always been a person to find the joy in things, especially my chaotic brain. The look for this location was a denim jacket with shorts and a woollen, knitted blanket wrapped over her shoulders. I also opted for ballet flats, not your typical chosen outfit to go to the bar. I adored the look, the vibe and ideas were coming to me rapidly and I kept wanting to try more, new things and experiment with new poses and makeup looks, I also took it upon myself to put lipstick on and create kiss prints on Lili’s face to create the look of a happy, wild night out. We took advantage of the stage, microphones, the bathrooms, as a girls bathroom is one of the best places to be in my opinion! It is full of love, happiness and girls uplifting other girls! I am overjoyed with the content we got from this day and each image turned out better than I could’ve imagined. I am pleased with the teamwork that was present throughout, the support we all showed each other and the execution of all of our different skills.
5pm - Review and reflect images. Upon completion of the shoot, we went to a local cafe to review what we had created and behind the scenes of the whole shoot. I was then transferred all of the images from the shoot and the behind the scenes!
We all worked so well as a team and created such interesting images, we all expressed how we’d love to work with each other in the future as we all hold similar working methods and collaborate successfully!
In the last trime p p g y p y ative Sarah BahBah and her use of captions. BahBah adds captions to her photographs to give the viewer a wider understanding of the story she is portraying. This element makes her editorials appear to the viewer much like a story, which I admire the look of. What I admire most about BahBah’s work is that she creates her editorials and tells stories of her own experiences and mind. I highly resonate with Sarah BahBah, hence why I have taken such great inspiration from her work. Secondly, I plan to add captions within my work to capture and maintain the attention of my Gen-Z, chronically online audience, as they withhold little to no attention span.
I used Adobe Photoshop for all of the editing for my campaign. My captions were inspired by exaggerated feelings of all emotions, I wanted each caption to feel as though it contributed to my story and the way my mind works. I used to create my perfect text, text colour. When it came to the colour of my images. I wanted each image to be as vibrant as possible. I experimented with the hue and saturation tool within Photoshop until I was happy with the outcome.
My editorial campaign for Ganni will be sent off and printed to be showcased at the Studio 204 launch night. My campaign will also be uploaded to my Instagram as I acted as a Stylist and Creative Director for Ganni. I believe that I was successful in telling the story of my chaotic brain and incorporating it within my project of bubbling up the Ganni brand to sit on a more conceptual market level such as the same level as Maison Margiela. I am confident that my campaign will create an emotional connection with my target consumer as I have carried out primary and secondary research in modules leading up to this one to make sure it does so. I am proud of my work as it is cohesive and all of my research and brainstorming that had led up to the final outcome of my Final Major Project. I have pushed myself this trimester as I wanted to create something that seemed truly professional, like it has come straight out of a magazine. I have collaborated and directed professionals, used professional software and communicated and compromised with businesses. Each element to this project has run smoothly, deadlines were met and my vision was brought to life. I couldn't be more happy with the outcome. I have created something that I will take with me through the rest of my career as I am extremely proud of what the work I have produced!
