Art Direction & Design by Anna Dower www.annadower.com
Website & Tech by Emma Kate www.emmakate.co
In the spirit of reconciliation the Designer Boss Summit & Design + Dollars Rodeo acknowledges the TraditionalCustodiansof CountrythroughoutAustraliaandtheirconnectionstoland, seaandcommunity.We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
SADDLE UP FOR THE WILDEST RIDE IN THE DESIGN WORLD!
Join us for a 3-daydigitalrodeo where we'll gear you up with the tools, tricks, and trail maps you need to not just survive - but prosper - out on the open range of the design business.
From wrangling wild client negotiations to rustlin' up fresh inspiration from the great frontier of creativity, thissummitisyour ultimateguidetostrikinggold - earning more, stressing less, and thriving like a true trailblazer.
So dust off your boots, pack your saddlebags, and sharpen those branding irons - it’s time to blaze your trail from just gettin' by to thrivin’ high in your design biz.
The open plains are callin’we’ll see you at the rodeo!
ANNA & EMMA
Y OURRODEO PREP LIS T PREP
MOST WANTED
CREATIVE BRAIN ACTIVATED
You’re about to be hit with ideas, insights, and ah-ha moments!
NOTEBOOK OR DIGITAL NOTES APP
You’ll need somewhere to wrangle all those golden nuggets of wisdom.
@hiemmakate & @annacreativementor and use the hashtag #designrodeo Theprize?
We will be giving away 5xDesign
Rodeomerchpacks to random rodeo enthusiasts who share, tag & hashtag!
THE MAIN EVENT: WHO’S RIDIN’ IN THE ARENA
We’ve wrangled up 25+ofthesharpest,savviest,most seasoneddesignexpertsinthebiz- folks who’ve braved the wild west of freelancing, roped in dream clients, and built thriving empires from the ground up.
These trailblazers have seen it all, and now they’re ridin’ into town to share their golden nuggets of wisdom - and guess what, partner? It’sallFREE!
Whether you’re fixin’ to charge more, work less, or finally lasso that passive income stream, these legends are here to help you uplevel your design biz like a true boss of the frontier.
Giddyup-it’stimetoride! ��
FREE LIVE WORKSHOP WITH CHRIS DO
In this bold and no-BS session, Chris Do will show you how to unblendandunbland- so you can stand out, speak up, and get noticed (by the right people).
You’ll learn how to embrace whatmakesyoudifferent, ditchthegenericdesigner vibes, and boldly show up in a way that attracts dream clients like a magnet. And yes - bring your juiciest questions because there’ll be alive Q&Aat the end.
QUICK-FIREQUESTIONSWITHOURRODEOHERO:
HAYDEN BURGESS
Yourcurrentfavefontcombo?
Made Dillon + Inter
Biggest(orfunniest)clientfail?
One of my first jobs was a tee shirt design with the brief ‘Dude smoking a joint in the middle of the Forest, draw the smoke in the shape of Satan.
I also once designed a graphic of a dolphin sitting in a warm out lay z boy smoking a bong.
Confidence comes when you do hard shit over and over again and then you realise it’s just practice that makes the hard shit the easy shit.
If you do something small every day *even just a cold shower* you’ll build your confidence in no time. We all started that way, the only way to get past it is to do the mahi.
Favecolour(justone,Iknowit’shard)?
Not hard - baby pink ��
QUICK-FIREQUESTIONSWITHOURRODEOHERO:
LUCY EDEN
Yourcurrentfavefontcombo?
I lovee Cora Bold and Effra Bold (Uppercase). They're my brand fonts and it's a great versatile and simple pair that has playfulness but also a hint of sophistication.
Biggest(orfunniest)clientfail?
Just one? For pretty much my first client ever, I poured my soul into her logo design, giving her dozens of revisions, and working with her for months, even while on vacation, but she was never happy with the result and ended up bringing her lawyer into the picture and refusing to pay. I even offered her another chance but she ended up ghosting me.
Favecolour(justone,Iknowit’shard)?
Royal blue for sure. It's not even in my brand colors but it's my favorite colour to wear and I love the refreshing pop of color it brings.
Kristy the Pink Pony, Abi Connick and James Barnard! All super fun, smart and great people I've been able to chat with and I know it would make for a top notch dinner
Every single designer who seems like a perfect professional expert still feels this constantly. It takes some struggle to strengthen that muscle but for now, you just need to fake it! It's like falling asleep, you have to pretend you're doing it until eventually it actually happens
Welcome to the landofincomepeaks. Learn how to scale your design biz into a high-earning adventure - no gold pans needed.
�� CONFIDENCECANYON
It’s deep, dramatic, and sometimes full of doubt - but this is where you faceyourfearsandcomeouttheotherside feelin’likeadamnlegend. Saddle up for a serious mindset glow-up.
�� CAMPFIREARENA
Liveworkshops,juicypanels,andreal-timeconvos with design legends and rising stars. Ask questions, swap stories, and spark ideas in the warm glow of community.
�� CLIENTRANCH
Wrangle your dreamclientsandlearnhowtokeep‘em happy without losing your mind. This is where boundaries are built, red flags are dodged, and relationships thrive.
�� THESYSTEMSSALOON
Pull up a stool and let’swrangleyourwildworkflows. From onboarding to offboarding and all the dusty trails in between - this is where chaos gets kicked to the curb and smooth systems ride into town.
�� OFFEROUTPOST
This is where half-baked ideas becomeirresistibleoffers. Whether it’s a shiny new service or a passive-income gem, we’ll help you package it up and holler “Come and get it!”
Giddy up and log in early each day so you don’t miss a single golden nugget of wisdom. Bonus: You get the best virtual seat by the fire.
CampfireChats=GOLD
Attend the live Q&As and speaker chats. This is where the real trail tales are told, secrets are spilled, and inspiration runs wild.
KeepYourToolsSharp
Grab your notebook, iPad, or Google Doc like it’s your trusty lassoyou’ll want to capture every clever strategy and sassy quote.
SticktotheTrail(akatheSchedule)
Don’t go wanderin’ off mid-day! Follow the schedule so you don’t miss out on your next dream client tip or design truth bomb.
BewareofBurnoutBandits
3 days of screen time? Take breaks. Stretch, yeehaw, breathe. A cowboy with a cramp can’t ride.
ClaimYerGold
Check out the VIP Boss Bundle and daily giveaways. You didn’t come all this way to leave without loot, did ya?
ShareYourRide
Snap a selfie, tag @designerboss.co and show the world you’re in the arena. Bonus points for hats, boots, or a cactus mug.
DOWNLOAD THESE DESKTOP WALLPAPERS
& BE A WINNER!
Download a free desktop wallpaper, take a photo of your desktop and share it on instagram - make sure you tag: @designerboss.co
@hiemmakate& @annacreativementor and use thehashtag#designrodeo
Whatistheprize?
We will be giving away 5xDesign Rodeomerchpacks to random rodeo enthusiasts who share, tag & hashtag!
QUICK-FIREQUESTIONSWITHOURRODEOHERO:
ANGELA LYONS
Yourcurrentfavefontcombo?
At the moment, Orpheus Pro and Neue Haas Grotesk Display Pro
Biggest(orfunniest)clientfail?
My most embarrassing moment was when I was starting out as a junior many years ago. A past employer sent me to Germany for a client meeting by myself. It was so cool - until they served lunch. I'm an East Londoner and I had never seen or eaten Sushi in my life - when they served it I asked for a knife and fork. They actually went and got one - ha ha!
You’rehostingadinnerfor3designers-who’sonthe guestlist?I'd love for these people to be at dinner and ask 'cheekily' if we can record my podcast 'Creatives
Like Us' while we are there ;) Aurelia Durand, can I have photographer - Misan Harriman and David Oku (well he has been on already :)
This one is around networking and connecting with someone you want to work with. Set yourself a small goal of reaching out to one person a week or month to connect with - have a conversation. In person or online. Then slowly build it up then add to your list each time. Be nice and be yourself.
Favecolour(justone,Iknowit’shard)? Easy! Yellow.
QUICK-FIREQUESTIONSWITHOURRODEOHERO:
BEC HUGHES
Yourcurrentfavefontcombo?
Would have to be my own brand combo Antonio (Bold) and Suite Home.
Biggest(orfunniest)clientfail?
Eek, I once designed what I thought was a really clever ‘P’ icon, but the client said it looked like a question mark. I strongly disagreed, and shared it in a Facebook group to prove the client wrong! But almost half of the replies were ? not P. Had to eat humble pie with that one.
You’rehostingadinnerfor3designers-who’sonthe guestlist?Carol Mackay (Design Business Council), Ren Rigby (Proto), James Howe (James Howe Studio)not necessarily ‘famous’, but all very wise humans with important perspectives.
You don’t have to be the smartest person on the Zoom, just the most curious.
Favecolour(justone,Iknowit’shard)?
I love orange in principle but in reality own very few things that are orange! Perhaps I need more orange in my life?
THANK YOU TO OUR SPONSORS!
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