Master kong competition book 20110300

Master Kong Corporate Campus

康 师 傅 总 部 园 区

项目简介 康 师 傅 总 部 园 区

Introduction …4

愿景功能 P u r p o s e + P r o g r a m …14

概念原则 Conceptual Basis …44

园区场所 Campus Placemaking …60

环境要素 Environmental Factors …104

建构材料 Te c t o n i c s . . .116

工作生活 O f f i c e Wo r k p l a c e …132

演变过程 T h e J o u r n e y …142

总结陈述 C o n c l u s i o n …154

Ta b l e o f C o n t e n t s

Master Kong Corporate Campus

基地选择 Site …30

目 录

君不见， 黄河之水天上来 See how the River's water moves out of heaven. 。。。 人生得意须尽欢， ... Oh, let a man of spirit venture where he pleases 莫使金樽空对月， And never tip his golden cup empty toward the moon. 天生我材必有用， Since heaven gave the talent, let it be employed. 千金散尽还复来。 Spin a thousand pieces of silver, all of them come back.

— 李白 - Li Bai

Introduction

项 目 简 介

康师傅控股有限公司是世界上最大的方便面生产商，也是中国最大的台资企业。该公 司拥有员工5万人。如今，康师傅品牌是中国最受欢迎的方便面和即饮茶品牌。 康师傅集团于1996年在香港联合交易所有限公司上市。2009年公司利润高达5亿美 元。公司的巨大成功暗示台湾和中国之间关系的极大改善，以及两国之间经济的稳定 增长。 康师傅主要在中国从事 方便面 饮品 糕饼 康 师 傅 总 部 园 区

别为：方便面54%；即饮茶48%；包装水20%。 其稀释果汁和夹心饼干是同类产品第二 位。高效运营是康师傅的指导方针

库，以及72，000家直营零售商。据报道，2009年是康师傅商业巨大成功的一年，连续5 Master Kong Corporate Campus

Tingyi Holding Corporation is the world’s largest instant noodle producer and the largest Taiwanese enterprise in China, with over 50,000 employees. Master Kong is considered today, the most popular brand name in instant noodles and ready to drink teas in China.

Tingyi has been listed on the Hong Kong stock exchange since 1996, and reported a $500 million profit in 2009. The company’s success is indicative of improving relations between Taiwan and China, and the steady growth of economic ties between the two countries.

项 目 简 介

Tingyi’s three main segments noodles beverages baked goods

三大领域的生产和销售，是中国同类产品中的领导品牌，其在销售额的市场占有率分

康师傅的商业成功突出表现在其强大的销售和分销网络，拥有490个营业所和79个仓 年实现两位数增长。 在中国，康师傅是家喻户晓的消费品牌之一，已连续列入同类产品最受欢迎品牌排行 榜。不断地开拓和创新也是康师傅受关注的关键。 “诚信”“务实”“创新”是康师傅 的核心理念，三者相互联系促进企业的长期成功！ 伴随其显著的商业成功，康师傅控股计划在大天津创建新集团总部，拥有核心员工和 主要功能服务的企业新园区。 该文件内容包括概念设计、用地规划和如何打造专属于康师傅品牌的综合企业园区设 计考量。战略性的项目选址是该知名企业实现成长并不断发展壮大的关键步骤。

6

Introduction

Introduction

项目简介

hold leading positions in their respective markets in the PRC, comprising 54% of the instant noodle market, 48% of the ready to drink tea market, and 20% of the bottled water market. Its juice and cracker products are now the second best sellers in their market segments. Operational efficiency is a guiding principle at Tingyi.

Tingyi’s business success is characterized by extensive sales and distribution networks, consisting of over 490 sales offices, 79 warehouses, and 72,000 direct retailers. The company’s business performance is very strong – in 2009, Master Kong reported five consecutive years of double-digit growth.

Master Kong is one of the best recognized consumer brands in the PRC and has consistently registered among the best known and liked brands within its market segments. Master Kong is also known for continual evolution and innovation. The core values of the company have been described as Integrity, Practicality, and Innovation, which are seen as inter-related elements that lead to long-term success.

With this remarkable success, Tingyi Holding Corporation will create a new headquarters in the greater Tianjin area, locating key staff and functions on a new corporate campus.

This document represents conceptual programing, land use planning and design considerations for a new consolidated corporate campus dedicated to the Master Kong brand. Relocation to this facility will represent an important step in the growth and maturation of this significant high-profile company.

7

Introduction

项 目 简 介

Master Kong Corporate Campus

康 师 傅 总 部 园 区

8

9

总平面图

园区平面

site plan

campus plan

Master Kong Corporate Campus

Introduction

项 目 简 介

康 师 傅 总 部 园 区

10 11

南向透视

view from south

Master Kong Corporate Campus

Introduction

项 目 简 介

康 师 傅 总 部 园 区

12 13

一道残阳铺水中， Remnants of sun ribbon the river-半江瑟瑟半江红。 half and half, black river red. 可怜九月初三夜， Third night, ninth month lovely hour; 露似真珠月似弓。 pearled dew, bent bow moon.

— 白居易 - Bai Juyi

Purpose + Program

愿 景 功 能

Purpose + Program

愿 景 功 能

康 师 傅 总 部 园 区

愿景

Purpose

规划设计主要包括以下三方面内容：

There are three primary intents explored in the planning and design illustrations that follow:

根据康师傅品牌当前需求和期待的增长以独特的手法裁剪打造大型综合

Master Kong Corporate Campus

商务园区

16

增强新兴企业文化，打造具有康师傅企业特色的园区

Create a consolidated business campus uniquely tailored to the current needs and anticipated growth of the Master Kong brand Create a campus that reinforces and strengthens the emerging corporate culture and personality of Master Kong company

确保企业效率，关注每位在康师傅总部工作、学习、研究，或参观的个体 国际规划建筑设计公司NBBJ怀着极大的热忱协助集团董

Insure the efficiency and focus of each individual working, learning, researching, or visiting Master Kong Headquarters

事长魏应州先生，并在康师傅团队的引领和设计部姚仁 禄先生的指导下提供以下用地分析和设计建议书。

It is with great enthusiasm that the international architectural and planning firm NBBJ has assisted Chairman Wei Ing-Chou and the leadership of Tingyi under the guidance of Mr. Eric Yao of Design House, to prepare the following land use analysis and design proposal.

17

18

S c i e n t if i c

科 学

Purpose + Program

前 瞻

成功的商业离不开卓有远见的未来规划、预测以及符合时代趋势，并 随之蓬勃发展。这些业务的建筑解决办法遵循同样的原则：任何业务 都不可能在建筑的整个使用寿命过程中维持不变的。因此，负责的建 筑必须能够预期未来人们工作的发展趋势（独立的，或者团队合作） ，在这里工作的是哪种人群（年轻和年老的，男性和女性），甚至是未 来二十年企业的经营类型！关于这个有很多种策略可采用，有些非常 简单。例如，为了创建“通用”的空间（相同的结构间隙、同等尺寸和 同样的支撑核心），这些建筑可以根据不同的变化需求简单而不断地 进行调整变动。同时，如果一种功能需求增长，而另一功能相应缩减， 这些建筑可以灵活变动，满足其他建筑功能。这些不仅考虑实际可行 性，同时也考虑美学效果。

正如“前瞻性”，科学意味着要求真正智能化的园区、建筑和空间决 策。这些决策影响效率和生产力，甚至还将影响员工对工作的满意 度。科学还暗示应注重美观效果，感觉稀少而又充满思想，正如现代 建筑大师密斯•凡德罗曾说过著名的一句话“少就是多”来表达建筑 的科学优雅美丽。

Successful businesses survive and flourish by predicting the future.

Architectural solutions for these businesses follow the same rule: no business stays the same for the whole life of a building. Therefore responsible architecture must anticipate future trends in how people work (individually, or in teams), who will work here (young and old, male and female), and even what business a company will be in twenty years! There are many useful strategies for this and several are very simple. As an example, for buildings to be built with ‘universal’ spaces (similar structural clearance, similar dimensions, similar support cores). These buildings can most easily be modified repeatedly to respond to change. Also, these buildings can flex to accept another building’s function should one use grow and another contract. These are practical considerations that can be aesthetic considerations as well.

P r ag m a t i c

Master Kong Corporate Campus

康 师 傅 总 部 园 区

Ha r m o n y

Fo r w a r d L o o k i ng

愿 景 功 能

Much like ‘ forward looking’, scientific means that there is real intelligence in decision making about campus, buildings and spaces.

These decisions effect efficiency and productivity, but also innovation and even an employee’s satisfaction with their job. Scientific also suggests an esthetic look and feel that is minimal, rational, and thoughtful, like the great modern architect Ludwig Mies Van der Rohe, who famously said “less is more” to describe scientific elegance in architecture.

和 谐

绩 效

绩效就是“科学”的兄弟，因为两者都拥有共同的价值观：一切皆不 可浪费，一切的存在都有其正确道理。绩效也意味着自始至终关注 唯一目标且不受其他目标的影响（这是成功实现这一目标最明智的办 法）。注重绩效并不意味着摒除诗意设计。诗歌，尤其在亚洲地区是 最能体现用最优美简短的语言描绘巨幅画卷。注重绩效联系诗意的设 计手法描绘恒久而充满成熟魅力的建筑：无任何浪费，非常的清晰和 唯一的焦点。

伴随“前瞻”“科学”“绩效”的锤炼， “和谐”最终打造没有冲突的 绝妙的平衡。当所有这些目标都能实现的时候，即清晰、丰富多彩而又 简洁明了的设计，这些为和谐设计提供条件。道教的阴阳平衡学说描 绘的就是合而不同的和谐社会。平衡四大标准之间的比例关系是设计 团队打造康师傅总部园区的目标。

Pragmatism is the brother of ‘scientific’ as each term speaks about value: nothing is wasteful, nothing is included without just cause.

Pragmatic also means single focus without distraction from a stated goal (what is the most prudent way to achieve this goal). Being pragmatic does not preclude the poetic. Poetry, particularly in Asian societies finds the most elegant and minimal way to convey great meaning with few words. This blending of pragmatism with poetry is a good way to describe mature and timeless architecture: nothing wasteful, great clarity, and singular focus.

Following ‘ forward looking’, ‘scientific’, and ‘pragmatic’, harmonious creates a wonderful balance, with no contradiction.

When these qualities are achieved there is clarity, richness and simplicity which prepare the way for harmony. The yin – yang philosophy of Taoism perfectly describes the way that harmony is not sameness, but balance. These four qualities brought into balance is the goal of the design team for the Master Kong campus.

19

功能 新康师傅总部园区的功能全面丰富。有机结合住宅，合理布局工作、科研开发、教育和 培训、展示、表演和会议区域，与居住和酒店设施形成和谐统一的大园区，预计可最终 容纳五千名员工。

Master Kong Corporate Campus

康 师 傅 总 部 园 区

1.

总部大楼

2014年人员预测为850

现有使用面积为14平方米/人

2014年使用面积预测为20，000平方米

从2014到2050的预测增长率为3

2.

科研中心

2014年人员预测为8230

2014年使用面积预测为7，000平方米

从2014到2050的预测增长率为3

3.

企业展厅

2014年使用面积预测为5，000平方米

从2014到2050的预测增长率为2

4.

企业大学

现有使用面积为7，000平方米

2014年使用面积预测为8，500平方米

从2014到2050的预测增长率为2

5.

格林园短期

这些建筑将服务于：

总部海外高级管理人员的住宅

企业访客和外地员工的酒店

从2014到2050的预测增长率为2

酒店包含50平方米（单间）80间和100平方米（套间）15-20间

高级住宅包含100平方米30间，150平方米10间，200平方米6间，

20 6.

生活园区

这些建筑将服务于在园区中与家人一起工作和生活的员工

公寓将用来出租或者出售

将被设计成为标准的住宅包含100平方米，150平方米，200平方米户型

户型比例建设方没有提供

从2014到2050的预测增长率为2

2014年预测为300户

The types of function to be located within the new Master Kong Campus are uniquely rich and comprehensive. Work, research & development, education & training, exposition, performance and conferencing are joined with residential and hospitality to form a large campus that will accommodate up to 5000 people when fully realized.

1.

Headquarters Building The 2014 headcount projection is 850.

The current floor area is 14sqm/head.

The 2014 floor area requirement is projected at 20,000 sqm.

The projected growth ratio from 2014 to 2050 is 3.

2.

Research Centre The 2014 headcount projection is 230.

The 2014 floor area requirement is projected at 7000 sqm.

The projected growth ratio from 2014 to 2050 is 3.

3.

Corporate Exhibition Hall The 2014 floor area requirement is projected at 5000 sqm.

The projected growth ratio from 2014 to 2050 is 2.

4.

Master Kong‘s University

The current floor area is 7000 sqm.

The 2014 floor area requirement is projected at 8500 sqm.

The projected growth ratio from 2014 to 2050 is 2.

5.

Green Park Short Stay and Dormitory

This facility will serve as:

Dormitory for headquarters overseas managers.

Hotel for corporate guest or visiting employees.

80 units of 50 sqm (one bay) and 15-20 units of 100 sqm (two bay

suite) for hotel tower.

30 units of 100 sqm, 10 units of 150 sqm and 6 units of 200 sqm for

senior managers' tower.

The projected growth ratio from 2014 to 2050 is 2.

6.

Housing Complex This facility is for the employees working and living in the campus with their family. The units are to lease or for sell.

To be designed as typical housing units of 100 sqm, 150 sqm and 200 sqm.

Unit mix ratio, no in put from the client yet, please suggest.

The 2014 projection requirement is 300 units with a projected growth ratio from 2014 to 2050 of 2.

7. A park land with natural setting for housing complex.

7.

一个公园与生活园区交融

8.

绿带将连接并分隔不同区域

愿 景 功 能

Purpose + Program

Program

8.

Greenbelt to connect and divide zones

21

园区主要分为两大部分：南部区域主要为企业功能区； 而北部则为拥有自然风光的生活居住区。开放的景观区 域重新塑造其战略位置，打造传统健康的风貌，而企业 总部的入住也将刺激当地的经济发展。

Master Kong Corporate Campus

full build-out : 270,000 sqm

a. 总部大楼 b. 科研中心 c. 企业展厅 d. 共享会议 e. 企业大学 f. 技术培训 g. 高阶培训 h. 艺术演艺 i. 短期格林园 j. 长期格林园 k. 生活园区 l. 园区广场 m.公园

Adjacency

Purpose + Program

相邻

10,000 sqm

27,000 sqm （(including 10,000 sqm Auditorium)

21,000 sqm

70,000 sqm (including 10,000 sqm Conference)

12,000 sqm

建设完成 ： 270，000 平方米

12,000 sqm

康 师 傅 总 部 园 区

90,000 sqm

愿 景 功 能

The campus is conceived in two zones: South Zone comprises all corporate functions, while North Zone is reserved for housing organized around naturalistic parklands. Open landscaped areas will restore this prominent location to a traditional healthy state, while the corporate headquarters will stimulate the local economy.

a. b. c. d. e. f. g. h.

headquarter's building research center corporate exhibition hall common conference master kong's university technical training

k

executive training auditorium / performing arts

i. green park short stay & dormitories j. green park villas k. housing complex l. the campus square m. park

j

m

i

h

d 22

23 g

e b 一期 ： 135，000 平方米 phase - I : 135,000 sqm

l g

f

e

d

c

b

a

a

功能 — 相对规模

功能 — 邻近

program - relative size

program - adjacency

c

f

Campus Distribution

园区 分配 南北园区都是依照分期建设的思想规划。下面的图示展 示的是依照分期建设的功能面积分配。

居住园区 - 北区

愿 景 功 能

Both North and South campus are arranged to be built in phases. The diagram below shows building areas organized by phased construction.

康 师 傅 总 部 园 区

Purpose + Program

residential program - north campus

g.

Master Kong Corporate Campus

f.

e.

总部园区 - 南区

d.

corporate program - south campus

a.

企业展厅

24

一v期

建设完成

phase I

full build out

corporate exhibtion hall 50m x 50m 4.5m flr to flr : 1 floors

5000 sqm

10,000 sqm

17,000 sqm

b.

企业大学

master kong's university 30m x 70.8m 4.5m flr to flr : 4 floors

8,500 sqm

c.

科研中心

research center 25m x 70m 4.5m flr to flr : 4 floors

7,000 sqm

c.

建设完成 full buildout

b.

25

a.

21,000 sqm

d.

总部大楼

headquarter's building 25m x 66.6m 20,000 sqm 4.5m flr to flr : 12 floors

60,000 sqm

e.

短期格林园

green park short stay 15m x 33m 3m flr to flr : 6 floors

6,000 sqm

12,000 sqm

f.

长期格林园

green park villas 15m x 66.6m 3m flr to flr : 3 floors

6,000 sqm

12,000 sqm

g.

据居住园区

housing complex 15m x 71.4m 3m flr to flr : 21 floors

45,000 sqm

90,000 sqm

一期 phase I

康师傅园区功能

工作

生活

master kong campus program

Work

Live

Master Kong Corporate Campus

Purpose + Program

愿 景 功 能

康 师 傅 总 部 园 区

26 27

Master Kong Corporate Campus

Purpose + Program

愿 景 功 能

康 师 傅 总 部 园 区

28 29

请君试问东流水 Oh, go and ask this river running to the east 别意与之谁短长 If it can travel farther than a friend's love!

— 李白 - Li Bai

Site

基 地 选 择

Site

基 地 选 择

康 师 傅 总 部 园 区

基地 场地认知策略重点包括四大块：选址、朝向、标志性和便 捷的交通。根据场地特色合理安排有助于打造高效而瞩 目的项目，在大天津区域展现康师傅作为新成员的特色

Master Kong Corporate Campus

风采。

Site Site acquisition strategy has focused on four factors: location, orientation, visibility and convenience of access. Proper site characteristics will contribute to high efficiency, and visual prominence, showing Master Kong as a valued new member of the greater Tianjin community.

为了选择合适的地理位置，该研究呈现出较为理想的地 块特征和联系，包括：交通、标志性、安全性和场地流 线。这些理想的解决措施将能理解选择合适而功效的周 边区域以及视觉层次。 虽然众多的精力投注于明确理想化的场地特征，本次工

To help select an appropriate property, this study identifies ideal characteristics and relationships such as: access, visibility, security and site circulation.

With this idealized solution it is possible to understand proper functional adjacencies and proper visual hierarchy.

作还意图寻求满足场地各种复杂环境的规划设计办法。 While much care has been given to identify ideal site characteristics, the intent of this work is also to create planning and design solutions that can be adapted to a variety of site configurations.

32

33

11

天津的城市肌理

基 地 选 择

urban fabric of tianjin

Site

39 08’

北京 beijing

FUTURE METRO L2

TIANJIN

康 师 傅 总 部 园 区

天津 tianjin

117 11’

Master Kong Corporate Campus

TIANJIN BINHAI INTERNATIONAL AIRPORT

FUTURE METRO L4

39 08’

34

35 S-104

METRO L9 HAI HE RIVER

可能的基地位置 potential site location

RAILWAY

基地位置

Site

基 地 选 择

整个园区的基地位置已经被确定为在连接市中心和机场 的快速路旁边。 理想的状况是，基地位于主要道路交通的北侧，以获得 最佳的阳光朝向和园区的第一印象。

Master Kong Corporate Campus

康 师 傅 总 部 园 区

S103

Masterplan Site Location The site location for this masterplan has been identified as an area along the major highways connecting downtown to the airport.

TIANJIN

TIANJIN BINHAI INTERNATIONAL AIRPORT

36

Ideally, the site should be located to the north of primary transportation for proper solar orientation and campus first impression.

37

HAI HE RIVER

在市中心和机场之间的可能基地位置 potential site location between downtown and airport

S104

基 地 选 择 连接 Together

500 M

500 M

2 2

500 M

2

1

500 M

2 500 M

highway

康 师 傅 总 部 园 区

Master Kong Corporate Campus

1

550 M

1

highway

a. a. b. c. d.

2

b.

550 M

500 M

500 M

1

site flexibility

东西向临快速路

east - west along highway

南北向临快速路

north - south along highway

两个基地

two sites

550 M

500 M

highway

highway

c.

基地的灵活性

Site

500 M

d.

基地尺度 — 比较分析 site size - comparative analysis

分开

市中心，天津

a.

downtown, tianjin

38

紫禁城，北京

b.

forbidden city, beijing

浦东，上海

c.

financial district, shanghai

台北101，台北

d.

taipei tower, taipei

博物馆区，华盛顿

e.

Apart

the mall, washington d.c.

基地构成 整个园区基于一个中心概念被规划成北区（居住）和 南区（总部）— 但是当分开的时候依然功能完整。为了 实现2014年和2050年的生长目标，企业总部园区的占地 10 5 0

面积约25公顷；而住宅和园林区域的占地面积近乎25公 顷。本次设计期望将公共交通和专用交通都布置在地块 500

南侧区域。企业总部园区应毗邻主要的交通路线，而住 宅园区与主要交通之间有一定的距离较为理想。

Site Configuration The campus is planned as North (residential) and South (Corporate) with a central concept that links them together - but they function equally well apart. To accommodate anticipated growth between 2012 and 2050, the corporate campus zone should be approximately 25 hectares. The residential and parkland zone should be approximately 25 hectares. This design anticipates both public and private transportation modes to the South. The corporate campus zone should be adjacent to primary transportation routes, while the residential parkland zone should ideally be a distance from primary transportation.

39

Site

基 地 选 择

Master Kong Corporate Campus

康 师 傅 总 部 园 区

40

41

南向鸟瞰 aerial view from south

Master Kong Corporate Campus

Site

基 地 选 择

康 师 傅 总 部 园 区

42 43

道由白云尽， On a road outreaching the white clouds, 春与青溪长。 By a spring outrunning the bluest river, 时有落花至， Petals come drifting on the wind 远随流水香。 And the brook is sweet with them all the way. 闲门向山路， My quiet gate is a mountain-trail,

幽映每白日， Sift on my sleeve, through the shadowy noon, 清辉照衣裳。 Distillations of the sun.

— 刘眘虚

- Liu Jixu

Conceptual Basis

深柳读书堂。 And the willow-trees about my cottage

土 地 使 用

Conceptual Basis

概 念 基 礎

康 师 傅 总 部 园 区

灵感和 概念的源泉 设计团队受集团董事长魏应州先生发言的直接启发。为

Master Kong Corporate Campus

了正确体现康师傅作为一个企业的价值，和作为人们的 聚集场所，设计融合了他提出的四个主要的价值观：

The design team has taken inspiration directly from Chairman Wei Ing-Chou’s words to us. To properly represent the values of Master Kong as a company, and as a collection of people, the design embodies the four key attributes he identified:

前瞻 科学 绩效 和谐 设计通过对这些观点的诠释，去营造出了“场所”和建

forward looking scientific practical harmonious.

筑

This design interprets these exact attributes into the creation of “place” and architecture.

魏应州董事长对康师傅的设计团队说，

Chairman Wei said to the design team:

“一切都离不开食物和水，这就是我们做的。”

“...with Master Kong...It’s all about food and water... that is what we do.”

细细思考，简单说来食物和水就是养分的象征，也正是 46

Inspiration and Conceptual Drivers

生命的本质激发了建筑和景观建筑设计的灵感。

Thinking about the simplicity of food and water – the essence of nutrition, and therefore the essence of life, has inspired both the architecture and landscape architecture of this design solution.

47

概 念 基 礎

「一切都离不开食物…和水」

Master Kong Corporate Campus

康 师 傅 总 部 园 区

48

Conceptual Basis

食 物

食物生长源于土壤,而 水则来自于天空,两者紧密联系,有机结合并相互滋养 园区功能组织规划的灵感就是来自于此

[食物] 可以代表恒久固定的实体的元素 从而呈现为：

直线性的建筑物

正式的场所

和各式庭院

[水] 可以代表动态的暂时的元素从而展现为：

曲线性的建筑物

自然的景观

各种水体

“It’s all about Food… and Water” Food from the earth, and Water from the sky form an inseparable bond which together offer nourishment.

The organization of Campus Assets can be informed by this.

[Food]

comes to represent elements fixed, substantial and manifests as:

水

rectilinear buildings formal spaces and courtyards

[Water]

comes to represent elements fluid, ephemeral and manifests as:

curvilinear buildings naturalistic landscapes and water-ways

49

地形

Landforms

当地与天交汇形成了园区灵感的来源，他们是

Where earth and sky meet forms the inspiration for the campus, both as

景观

建筑

earth and sky. food and water are interpret as form

landscape and

architecture.

Master Kong Corporate Campus

康 师 傅 总 部 园 区

和

土壤和天空，食物和水转义为形式

Conceptual Basis

概 念 基 礎

食物 food

50

51

水

water

入后被更加的强化了。

The landscape is seen as a progression from natural to the man made. This is further reinforced by the introduction of water.

和 谐 h a r m o n y

到作物的

Ag r ic ult u ral to

Master Kong Corporate Campus

景观被看作是一个从自然到人工的过程。这点在水的介

Landscape

天然的

景观

Nat u ral to

康 师 傅 总 部 园 区

Conceptual Basis

概 念 基 礎

到人工的

D ome st ic

52

53

建筑

概 念 基 礎

中国传统园林设计的四要素： 山石 水体 植物

有三种源于自然和一种来自人工。每一个总部的建筑都 被一种自然的要素影响着： 蓝色玻璃代表水体 绿色玻璃代表植物 康 师 傅 总 部 园 区

棕色玻璃代表山石

Conceptual Basis

Architecture

建筑

Traditional Chinese principles in landscape design have four elements: Rock Water Plant Building Three are natural and one Man-made. Each of the three Headquarters buildings is influenced by one of the three natural elements:

每一个元素都是从景观中的不同部分中生成 每一个总部都有基于自然元素的标识性

Master Kong Corporate Campus

Water in Blue Glass Plant in Green Glass Rock in Amber Glass Each rising out of a different part of the formal landscape.

c b

Each Headquarters building has an identity based on one of these Natural Principle.

54

55 a

a.

水体

Water

b.

山石

Rock

c.

植物

Plant

建筑标识性 building identities

Conceptual Basis

概 念 基 礎

Master Kong Corporate Campus

康 师 傅 总 部 园 区

基地地形的灵感 The geology of the place as inspiration

56

57

南向透视 view from south

Master Kong Corporate Campus

Conceptual Basis

概 念 基 礎

康 师 傅 总 部 园 区

58 59

我全太期路念件樓我全太期

view from north

独坐幽篁里， Leaning alone in the close bamboos, 弹琴复长啸。 I am playing my lute and humming a song 深林人不知， Too softly for anyone to hear -明月来相照。 Except my comrade, the bright moon.

— 王维 - Wang Wei

Ca mp u s Pla ce ma k ing

园 区 场 所

Campus Placemaking

园 区 场 所

Master Kong Corporate Campus

康 师 傅 总 部 园 区

园区场所

Campus Placemaking

总部园区并不是简单的一栋建筑，或是几栋建筑，而应是经过精心设计

A campus is not a building, nor simply a number of buildings. It is a carefully orchestrated interrelationship of buildings.

的内部紧密联系的建

园区也指建筑之间的“场地”。世界最著名的高等学习机 构将会是很好的 例子。这些“场地”提供多种多样的功 能服务，例如将具有共同目标和目的的个人聚集组织在 一起。 康师控股集团为其新康师傅园区选定了一种园区组织形 式，依据这些元素区分企业标识和企业文化，并茁壮成 长。文化是园区场所营建的本质，一旦做的漂亮，我们就 可以成功改善运行效果。

62

筑群。

A campus is also the ‘places’ between buildings. The world’s most respected institutions of higher learning are good examples of this. These ‘places’ serve a multitude of functions, such as unifying individuals into a group with a common identity and purpose.

Tingyi Holding Corporation has chosen a campus organization for the new Master Kong development, which allows these factors to clarify and strengthen corporate identity. Culture is the essence of campus place-making and when done well, demonstrable improvement in performance factors can be achieved.

63

中央庭院

The Central Square

NBBJ经过深思熟虑，采用最传统也是最成功的组织模型

NBBJ has carefully used the most traditional and successful organizing typology to achieve proper campus place-making – the Public Square.

The Square formally organizes the major components of the campus. Each department headquarters and each assembly function (the oval structures) has an address on the Square.

来打造合理的园区场所 — 公共广场。 广场是园区的重要组成部分。总部的各个部门和各辅助 来打造合理的园区场所 — 公共广场。 广场是园区的重要组成部分。总部的各个部门和各辅助

康 师 傅 总 部 园 区

Master Kong Corporate Campus

功能区（椭圆结构）都可以连通该广场。

Campus Placemaking

园 区 场 所

独栋建筑与园区场所 object building vs campus space

64

天津历史地图 historical map of tianjin

65

要完善园区广场在园区建设中的主要角色，必须合理规 划未来使用者的人口规模，并且根据每天不同的使用时 间进行设计。园区广场必须提供集散地、饮食和休闲空 间，同时还应拥有充足的阳光、遮荫和挡风设施。

Campus Placemaking

园 区 场 所

中央庭院可分为大小不一的较小区域满足各种不同互动 a c

康 师 傅 总 部 园 区

b d

需求。如果园区广场不能满足各种不同使用需求，则显 得过分严谨拘束，未能实现合理利用。 正如良好的大学校园和重要的中心城区，辅助聚集地带 可积极调动并形成较小的群体组织以及功能区，就好似

公共广场的比较研究

大企业社区内的独立部门。

Master Kong Corporate Campus

comparitive public square studies

园区地块建设是成功实现康师傅整体开发以及企业文化 不断发展成熟的关键因素。 a. b. c. d.

罗马，万神庙广场 佛罗伦萨，领主广场 纽约，洛克菲勒中心 伦敦，贝德福德广场

rome piazza della signoris, florence rockerfeller plaza, new york bedford square, london piazza del campidoglio,

For a Campus Square to fulfill its role in campus making, it must be properly scaled to the size of the population who will use it, and it must be properly activated by a variety of uses across different hours of the day. The Campus Square must provide places for gathering, eating, recreating, and there should be sun, shade and protection from prevailing winds.

66

This central space should be divided into sub-zones of varying scales to accommodate different interactions.

If the campus square is not designed to serve varying uses, it will be perceived as strictly formal and not well used.

Like fine university campuses and important urban centers, secondary gathering spaces activate and organize smaller groups and functions such as a single department within the larger corporate community.

广场 + 庭院 构成园区 squares + courtyards organize the campus

Campus place-making will be a critical success factor for Master Kong’s overall development and maturation as a corporate culture.

67

Campus Placemaking

园 区 场 所

Master Kong Corporate Campus

康 师 傅 总 部 园 区

68

69

中央庭院 — 容纳

中央庭院 — 连接

central square - containment

central square - connection

Campus Placemaking

园 区 场 所

Master Kong Corporate Campus

康 师 傅 总 部 园 区

70

71

东南向鸟瞰 aerial view from south east

园 区 场 所

o p

Campus Placemaking

p

i

m p

k

l q

康 师 傅 总 部 园 区

g

n

p

j e

Master Kong Corporate Campus

l

k

i

p

k

q

g

p

q

j e k b

h

a d

72

q

q

a

b

f b

q

a

a. 总部大楼 b. 科研中心 c. 企业展厅 d. 会议中心 e. 艺术演艺 f. 庭园花园 g. 企业大学 h. 技术培训 i. 高阶培训 j. 实验部门 k. 短期格林园 l. 长期格林园 m. 居住园区 n. 公园绿地 o. 公共设施 p. 停车场地 q. 门禁保安

b

h

a

headquarter's building research center corporate exhibition hall conference center

d

auditorium / performing arts the courtyard master kong's university

a

q

b

f

technical training

q

executive training

b

a

lab department green park short stay & dormitories

c

green park villas housing complex park land common amenities

73

parking

p

security

c q p q

康师傅园区平面

平面 — 南区

master kong campus plan

plan - south campus

Master Kong Corporate Campus

Campus Placemaking

园 区 场 所

康 师 傅 总 部 园 区

74 75

东西剖面

east west section

Master Kong Corporate Campus

Campus Placemaking

园 区 场 所

康 师 傅 总 部 园 区

76 77

南北剖 面

north south section

Campus Placemaking

园 区 场 所

B

Master Kong Corporate Campus

康 师 傅 总 部 园 区

a.

总部落客

headquarter's drop off

b.

会议室

meeting rooms

c.

咖啡厅

cafe

d.

教室

classroom

e.

短期格林园

green park short stay

f.

企业展厅

campus exhibition

g.

企业大学

university

h.

广场

plaza

i.

广场

plaza

j.

办公

office

a

b

c

e g

d f

h

i

j

78

79

大学方向透视

场所体验

view from university

experience of places

Master Kong Corporate Campus

Campus Placemaking

园 区 场 所

康 师 傅 总 部 园 区

80 81

k

园 区 场 所

headquarter's building research center corporate exhibition hall common conference master kong's university technical training executive training auditorium / performing arts

Campus Placemaking

a. 总部大楼 b. 科研中心 c. 企业展厅 d. 共享会议 e. 企业大学 f. 技术培训 g. 高阶培训 h. 艺术演艺 i. 短期格林园 j. 长期格林园 k. 生活园区 l. 园区广场 m.公园

green park short stay & dormitories green park villas housing complex the campus square park

Master Kong Corporate Campus

10,000 sqm

17,000 sqm

建设完成 ：250，000 平方米

21,000 sqm

g

60,000 sqm

i

12,000 sqm

j

12,000 sqm

康 师 傅 总 部 园 区

90,000 sqm

m

full build-out : 250,000 sqm

e

h f

b a

d

l

c

82

83

一期 ： 125，000 平方米 phase - I : 125,000 sqm

k

j

i

a

e

b

c

园区功能组织 campus program organization

围绕中央广场和庭院的功能布局 programs organized around central square and courtyard

概 念 基 礎

空间组织 organizing space

园 区 场 所

企业连接

康 师 傅 总 部 园 区

Campus Placemaking

corporate connectivity

园区到达

Master Kong Corporate Campus

campus access

园区流线

84

campus circulation

文化连接 cultural connectivity

85

一期 phase - 1

Phasing

分期 园区设计经过仔细规划并分为不同阶段进行开发建设。 一期主要表现为高效和清晰，并预计未来生长和变化。 未来的建设既要不干扰当前的运营，同时又能保证施工 的通畅。成功的分期要能延续一期打造的清晰明了的路 线和入口，并进一步增强园区组织的逻辑性而不被后续

康 师 傅 总 部 园 区

Master Kong Corporate Campus

分期开发所打乱。

The campus design is carefully master-planned to be built and occupied in multiple phases. Phase 1 performs with efficiency and clarity, while anticipating future growth and change. Future phases have been planned to not disrupt existing operations and access during construction. Successful phasing requires that clear identification of routes and entrances established in phase 1 remain intact and that the visual logic of campus organization is strengthened, not compromised by subsequent phases.

Campus Placemaking

园 区 场 所

86

87

未来可能 future phase 建设完成 full build-out

Master Kong Corporate Campus

Campus Placemaking

园 区 场 所

康 师 傅 总 部 园 区

88 89

a

b

c

d

e

f

campus placemaking

园 区 场 所

Master Kong Corporate Campus

康 师 傅 总 部 园 区

90

a.

惊喜

delight / surprise

b.

暂停

pause

c.

早晨

morning

d.

下午

afternoon

e.

方向

orientation

f.

反射

reflection

91

中央庭院

场所经历

central square

experience of place

景观设计

山石

The inspiration of food and water has led to clarity of thinking about land use, landscape design and architecture.

Food and water can be thought of as solid and liquid, or land and water which are the basic elements of the landscape.

There are four elements used together in all traditional garden design to create harmony:

植物

stone

食物和水激发我们慎重考虑地块划分、景观设计和建筑 设计。 食物和水也可以视作固体和液体，或者是土地和水，而 这又是组成景观设计的基本元素。 传统的景园设计主要有四个基本要素，彼此紧密联系：

康 师 傅 总 部 园 区

Landscape Design

水体

Campus Placemaking

园 区 场 所

plant

Master Kong Corporate Campus

water 建筑 在该设计中，石块、植物和水分别代表康师傅的三大部 门，各部门拥有独立的总部大楼并朝南而立：分别以水、 植物和石块为代表形象。而有机联系三大自然元素及三 栋建筑，四大元素形成和谐统一的整体，每个部门拥有 各自鲜明的部门标识。

92

building In this design, stone, plant and water represent three departments of Master Kong, each department has one headquarters building facing south: one represented by water, one by plant and one by stone. By combining three natural elements with three buildings, the four elements are utilized, and the departments are given unique identities.

93

景观肌理 landscape textures

竹：这是中国最传统的植物将布置在在园区的广场周 围。 移动，斑驳的光斑和沙沙的响声时与竹子相关的 最好的品质。 银杏：枝干高大挺拔，这是中国原产的树种，果实可以入 药，被用来标志通向园区住广场的主要道路。 康 师 傅 总 部 园 区

栾树：树形丰满，观赏性高-春观叶、夏观花、秋观果，几 百年来被用来放在院落里。栾树可以作为中央庭院中的 主干树。 a

樱花：在春天，枝头的繁花吸引众人眼球，形成一个色

b

g

彩的节日。在这种气候中长得很快。

Master Kong Corporate Campus

f c

d

e

白桦：很好的形状和色彩可以在中央庭院的建筑旁依墙 站立。不仅很美丽，这是一种很多见，同时很便宜的树 种。

a.

竹

bamboo

b.

银杏

gingko

c.

栾树

golden tree

d.

白桦

white birch

e.

腊树

fraxious

f.

榆树

elm

g.

泡桐

paulownia

洋槐：当洋槐在春天开花的时候，巨大的花是可以食用 的，同时在古的时候用做食物。 泡桐：在春天的时候，泡桐比其他的树有更丰富颜色的 花。他的叶子是传统的中国的药材，同时使传统中国的 染布原料。 榆树：榆树是萌发力强，生长较快，姿态优美的乡土树 种。榆树又是一种很经济的树种，它的果实、树皮、叶、 根具有药用价值。

94

腊树：与其它在秋天的树相比，腊树变成了深金色，并且 有很好的形状和大小。这是天津的当地树种。

Bamboo: this most traditional of all Chinese plants finds a home surrounding the Campus Square.

Movement, dappled light and rustling sounds are qualities all associate with bamboo.

Gingko: tall and proud, this tree is originally from China and is used to mark the main path to the Campus Square.

Golden Tree: has a pleasing shape and has been used in courtyard design for centuries. The Golden Tree will be the centerpiece of the Square Sakura: in the spring, this tree becomes an event of color. It grows fast in this climate.

White birch: good shape and color to stand out against the building of the Campus Square. Though beautiful, this tree is plentiful and inexpensive to plant.

Locust: when the Locust flowers in the spring, the magnificent blossoms are edible and have been used as food in ancient times.

Paulownia: in the spring the Paulownia bursts with color to contrast all other trees. The leaves were used in traditional Chinese medicine and to make traditional dies for clothing.

Elm: the elm is hearty and local, it is a large tree and grows fast. The elm is very economical to plant and the seeds were traditionally eaten for their nutritional value.

Fraxious: to contrast other trees in the autumn, the Fraxious turns a deep golden color with good shape and size. This tree is native to Tianjin.

地被植物：为形成对康师傅园区的整体联系，大园区的 景观设计采用早熟禾、高羊茅、苯特草，并可以长得很高 但是不用修剪。

Campus Placemaking

园 区 场 所

Wheat Grasses: to form a tie to the work of Master Kong, the landscape design of the larger campus employs a variety of natural wheat grasses intended to grow tall without trimming.

景观空间

景观平面

landscape species

landscape plan

95

高尔夫球场 NBBJ邀请了世界著名的高尔夫球场设计师Robert Trent Jones来设计了一个九洞的高尔夫球场在北侧园 区的公园中。

Master Kong Corporate Campus

康 师 傅 总 部 园 区

Campus Placemaking

园 区 场 所

Robert Trent Jones II® (RTJ II) 是世界著名的高 尔夫球场设计公司。 在高尔夫球场设计中在各个方面 都是领导者和创新者。从整体规划到单体设计, RTJ II 一直是最顶尖的，最为可持续发展地，在世界范围内拥 有广泛经验的公司。RTJ II 已经在六大洲的44个人国 家设计了超过270个高尔夫球场。

北区平面

九洞高尔夫

north campus plan

nine hole executive course

Executive Golf Course NBBJ has invited world renowned Golf Course Designer Robert Trent Jones to plan a nine hole executive course located in the parkland of the North Site.

96

Robert Trent Jones II® (RTJ II) is the world’s preeminent golf course architecture firm. A global leader and innovator in all aspects of golf course design, from master planning through design implementation, RTJ II delivers state-of-the-art, sustainable golf course projects or golf experiences for exceptional clients worldwide. RTJ II has designed more than 270 golf courses in 44 countries on six continents.

97

Campus Placemaking

园 区 场 所

Master Kong Corporate Campus

康 师 傅 总 部 园 区

98

99

广场的艺术渲染 an artist rendering of the plaza

Master Kong Corporate Campus

Campus Placemaking

园 区 场 所

康 师 傅 总 部 园 区

100 101

南向鸟瞰

aerial view from north

Master Kong Corporate Campus

Campus Placemaking

园 区 场 所

康 师 傅 总 部 园 区

102 103

众鸟高飞尽 All the birds have flown up and gone; 孤云独去闲 A lonely cloud floats leisurely by. 相看两不厌 We never tire of looking at each other 只有敬亭山 Only the mountain and I.

- By Li Bai

Env iron me ntal Fa ctor s

— 李白

环 境 要 素

Environmental Factors

环 境 要 素

Master Kong Corporate Campus

康 师 傅 总 部 园 区

环境 要素

Environmental Factors

NBBJ从两大显著方面着手环境设计方案：

NBBJ approaches environmental factors in two distinct ways:

建筑性能 – 采用何种策略可以削减每年的运营成本，实现合理的投 资回报 持久和地块管理 – 在满足该地块特殊环境、气候条件和功能使用要 求下，最合适的智能化可持续发展策略是什么？ 设计团队在研究调查上述两条内容的同时开始策略规 划。正如这里所表示的，人们看到一系列可考虑采用的 策略。经过各种高技术和精密仪器的检测，将仅重点关 注高性能的战略措施。例如，设计团队选择不同形式的 热水和水管理体系进行具体解释说明。 根据具体运行和高科技可持续策略，设计团队观察满足

106

建筑基本运行的普遍原则，如合理的建筑朝向和防晒措 施。

Building performance – what strategies lower annual operating cost with reasonable return on investment?

Sustainability and land-stewardship – what are the most appropriate and inelegant sustainability strategies for this specific local environment, climate and functional uses?

Where these two lines of investigation intersect, the design team begins to develop a strategy. Illustrated on the following pages, one sees a matrix of many potential strategies to be considered. Through various highly technical and accurate tools the larger list is focused down to only high performing strategies.

As an example of this approach, the design team has selected thermal water and water management in its many forms to illustrate in greater detail.

Along with specific performance and high-tech sustainability strategies, the design team observes universal principles fundamental to building performance such as proper building orientation and solar protection.

107

环 境 要 素

environmental factors

园区 Ca mp u s

研究/展览 Re se a rch / Ex p o

康 师 傅 总 部 园 区

Master Kong Corporate Campus

办公/大学 O f f ice / Unive rsit y

住宅 Ho u sing

108

地源热交换系统 – 利用水供热/ 制冷

风能补充电力供给

太阳能光电面板补充供电

Ground Source Heat Exchange Systems -

Wind Power to provide supplemental

Solar Photo Voltaic rooftop panels for

water based heating / cooling

electrical energy

supplemental power

暖通系统自动冷冻梁和散热板确保 最少的CV空气交换

变风量空调系统,且对采用大型通 风柜的实验室进行二次供热

自动室外太阳能供热控制系统

Active Chilled Beams and radiant panels

Variable Air Volume Systems with

Active Exterior Solar and thermal control

with minimal CV air changes

Reheat for heavy fume hood use labs

systems

采用被动冷冻梁的自然通风系统

通过细水流量除湿/加湿前庭实现 地下供气流通

改变风量进行二次加热

Natural ventilation with passive chilled

Under floor air provided from liquid

Variable Air Volume supply with reheat

beams

filament de/ re-humidification atria

被动太阳能加热和水源供热系统

气流热交换器

自动太阳能供热,采用自下而上除 湿/制冷效果

Passive solar thermal and water heating

Air to Air heat exchangers

Active solar thermal with ground – air

systems

可持续发展策略图表 sustainable strategies matrix 区域天气分析包括温度，湿度，风力和直接日照 regional analysis of the climate including temperature, humidity, wind, and access to direct sunlight.

Cultural Connectivity

Environmental Factors

环境要素

loop for de-humidification / cooling

109

水和土壤

Water and Earth

这些设定的策略经过对当地的气候的分析提炼到一个更

This broad set of strategies was narrowed down to a smaller set based on a regional analysis of the climate, including temperature averages and extremes, humidity conditions, wind direction and consistency and access to direct sunlight. Water flow below grade in this area was also considered.

There are two primary benefits to a campus approach to water management:

集中的范围，包括平均气温和极端气温，湿度条件，风向

景观雨水收集实例

和频率，以及直射日照的获得。在地面下的水的流动也

examples of water collection in the landscape.

被特别的关注了。 对于园区水的管理有两个特别的主要的收益：

康 师 傅 总 部 园 区

通过水作为媒介来进行地下冷热源交换的节能措施。 都可以通过减少在基地内部的水的使用和减少对城市区 域的水的需求来改进易用性和降低开发的投资。

Master Kong Corporate Campus

不仅如此，通过妥善管理，在基地内的水也可以成为将 员工聚集在一起的元素。许多的商务通过将他们的员工 偶然聚集在一起而大享其中的益处，同时将关键的价值

Environmental Factors

环 境 要 素

Energy savings by using water to convey the earth’s heating and cooling reserves.

Improvements in the ease and budget of the development’s site approval, both lowering the cost of water to the site as well as reducing demand on the local utility to supply water to the site.

在相互的交流中得以传播。这是主要的关注点，即使这 是一个长期的收益。 当然，如果从当地的政府的角度来看，不论什么原因，这 都是一个巨大的收益。

Beyond this, when managed well, on-site water elements can become an amenity for bringing together employees. Many businesses benefit by strategies to bring their staff together for chance meetings where critical value can be added though cross-pollination.

The primary focus, though is in annual savings.

水是唯一的可以实现这样方式的分析研究的策略。通过 选择适合的机电设备也可以明显地降低建筑的能源消 耗。当基地的位置确定以后，需要依照环境和功能的需 要有针对性地进行广泛的研究。 110

土 earth 水 water

For any resource this is a significant savings, particularly where it improves standing with the local authorities.

Water is only one area where this type of analysis can be applied. The energy costs can also be significantly reduced through choices in mechanical strategies in buildings. These are all site and program dependent, and will be studied extensively once the site location has been fixed.

111

环 境 要 素

a.

water

b.

园区 Ca mp u s

c.

i.

e.

1

d.

d.

Master Kong Corporate Campus

康 师 傅 总 部 园 区

j.

这个图示表示了水是怎样从不同的来源得到 — 雨水， 市政水被储存在建筑中被重复利用 this diagram illustrates how water from different sources - rain water and city water is retained in a building and subsequently used.

f.

g.

h.

研究/展览 Re se a rch / Ex p o

k.

土地 earth

a. 雨水 b. 建筑雨水 c. 地面排水 d. 基地储藏 e. 满流 f. 缓流 g. 灌溉 h. 景观渗透 i. 市政水 j. 饮用水

rain water

k.

grey water

灰水

rainwater from buildings ground de-watering site storage overflow low flow fixtures irrigation

办公/大学 O f f ice / Unive rsit y

landscape filtration potable water

a.

太阳能光电面板补充供电

Ground Source Heat Exchange Systems -

Wind Power to provide supplemental

Solar Photo Voltaic rooftop panels for

water based heating / cooling

electrical energy

supplemental power

暖通系统自动冷冻梁和散热板确保 最少的CV空气交换

变风量空调系统,且对采用大型通 风柜的实验室进行二次供热

自动室外太阳能供热控制系统

Active Chilled Beams and radiant panels

Variable Air Volume Systems with

Active Exterior Solar and thermal control

with minimal CV air changes

Reheat for heavy fume hood use labs

systems

采用被动冷冻梁的自然通风系统

通过细水流量除湿/加湿前庭实现 地下供气流通

改变风量进行二次加热

Natural ventilation with passive chilled

Under floor air provided from liquid

Variable Air Volume supply with reheat

beams

filament de/ re-humidification atria

被动太阳能加热和水源供热系统

气流热交换器

自动太阳能供热,采用自下而上除 湿/制冷效果

Passive solar thermal and water heating

Air to Air heat exchangers

Active solar thermal with ground – air

systems

气候分析后的可持续策略

GROUND WATER

b.

sustainable strategies Matrix after climate analysis.

c.

这个图示表示了地下热交换系统中，水用来作为地下冷 热源的交换 this diagram illustrates a ground source heat exchange system where water is used to convey the earth's heating and cooling reserves.

风能补充电力供给

city water

住宅 Ho u sing

112

地源热交换系统 – 利用水供热/ 制冷

a. b. c.

Environmental Factors

水

泵

pump

地下水

ground water

热交换泵

heat exchange pump

loop for de-humidification / cooling

113

Master Kong Corporate Campus

Environmental Factors

环 境 要 素

康 师 傅 总 部 园 区

114 115

轻舸迎上客， On a skiff I meet an honoured guest, 悠悠湖上来。 Slowly, slowly, it comes across the lake. 当轩对樽酒， Facing at the railing, we drink a cup of wine, 四面芙蓉开。 On all sides, lotus flowers are in bloom.

— 王维 - Wang Wei

Te c t o n i c s

建 构 材 料

Tectonics

概 念 基 礎

康 师 傅 总 部 园 区

建构 大部分的建筑艺术并不是在建筑外型，而是建筑质感。 该建筑看上去是不是非常昂贵或者设计粗糙，建筑是不 是经济实用还是花俏不使用？这些问题是在进行建筑外

Master Kong Corporate Campus

观考察时应考虑的问题。精致打造的建筑构造，和认真 仔细的建筑施工表达细微但丰富的态度： 认真关注细节

Much of the art of architecture is not the shapes of buildings, but the texture of buildings. Does the building look expensive, or poorly made, does the building look practical or flamboyant? These are the questions that a building’s appearance convey upon each viewing. Well crafted architectural tectonics and detailing of building construction conveys a subtle and rich attitude that says:

规范限制下的成熟 永久的高质量

careful attention to detail

尊重自然

maturity through restraint timeless quality

康师傅总部园区建筑的第一印象也反映了企业价值的印 象，因而对于联系康师傅的商业理念也是至关重要的。

118

Tectonics

respect for nature These first impressions about the buildings on the Master Kong campus also make a first impression about the values of the company, and therefore are very important in communicating Master Kong’s business philosophy.

119

概 念 基 礎 6000

d

a

a. b. c. d. e.

中空玻璃幕墙

a.

clear vision glass

b.

vertical wooden sun shade

c.

unitized insulated curtain wall

d.

spandel glass

e.

acoustic suspended ceiling

透明玻璃 竖向木百叶

a

光影盒 隔音吊顶

Master Kong Corporate Campus

b

4500

c

2000

b 康 师 傅 总 部 园 区

Tectonics

1000

d

c

东立面 east elevation

120

121 e

总部建筑立面

建构 - 灵感

headquarter's building facade

tectonics - inspiration

概 念 基 礎

a. b. c. d. e. f

b

d

玻璃幕墙支撑 钢结构梁

clear vision glass

b.

laminated glass

c.

spandrel glass

d.

curtain wall support

e.

structural steel beam acoustic ceiling

b

4500

a

Master Kong Corporate Campus

a

隔音吊顶

a.

f.

1000

夹胶玻璃 光影盒

1000

e

透明玻璃

1000

康 师 傅 总 部 园 区

Tectonics

3000

南立面 south elevation

f

c

122

123

总部建筑立面

建构 - 灵感

headquarter's building facade

tectonics - inspiration

概 念 基 礎 3000

a

a. b. c. d. e. f

康 师 傅 总 部 园 区

c

b

透明玻璃 砌体墙面 光影盒 玻璃幕墙支撑

隔音吊顶

a.

clear vision glass

b.

masonry rain-screen

c.

spandrel glass

d.

curtain wall support

e.

structural steel beam

f.

a

钢结构梁

b

2000

e

Tectonics

1000

acoustic ceiling

Master Kong Corporate Campus

4500

南立面 south elevation

d

124

125

f

科研建筑立面

建构 - 灵感

research center facade

tectonics - inspiration

概 念 基 礎 6000

a. b. c. d. e. f.

a

b

c

砌体墙面 穿孔砖墙 混凝土地面

a

结构钢梁 隔音吊顶

a.

clear vision glass

b.

masonry rain-screen

c.

perforated brick wall

structural steel beam acoustic ceiling

4500

concrete pavers

e.

b

500 1500

d. f.

Master Kong Corporate Campus

透明玻璃

2000

康 师 傅 总 部 园 区

Tectonics

1000

e 北立面

f

north elevation

c

d

126

d

127

大学建筑立面

建构 - 灵感

university building facade

tectonics - inspiration

Tectonics

概 念 基 礎

Master Kong Corporate Campus

康 师 傅 总 部 园 区

128

129

西南向鸟瞰图 view from south west

Master Kong Corporate Campus

Tectonics

概 念 基 礎

康 师 傅 总 部 园 区

130 131

空山不见人， Hills are empty, no man is seen, 但闻人语响。 Yet the sound of people's voices is heard. 返影入深林， Light is cast into the deep forest, 复照青苔上。 And shines again on green moss.

— 鹿柴 - Lu Chai

Wo r k p l a c e

工 作 生 活

Workplace

工 作 生 活

康 师 傅 总 部 园 区

工作场所 特色的办公环境大大影响企业文化质量、互助合作精神 和员工工作绩效。例如我们打造的办公地点规划的四大 策略和两种不同的办公层平面设计展现当代甲级写字楼

Master Kong Corporate Campus

的标准和未来发展趋势，即注重隐私性和团队工作环境

134

以及建筑节能和自然采光。 这些方案将在康师傅总部 园区的后续设计阶段中详细研究说明。

The Workplace The characteristics of office workplace environments greatly influence the quality of corporate culture, collaboration and employee performance. Examples of four workplace planning strategies and two different types of office building floor plans show contemporary class-A office configuration and future trends that focus on private as well as team working environments with emphasis on energy reducing natural daylight. In further steps of the design process for the Master Kong campus, these options can be explored in greater detail.

135

工 作 生 活 55000

conf.

women idf

conf.

康 师 傅 总 部 园 区

conf. conf.

UP

Master Kong Corporate Campus

31 00 0

USM:

1482.58 sm

DESK:

132 seats

OFFICE:

36 seats

CONF. RM.:

4 SMALL (4-6 seats) 2 LARGE (12 seats)

elec.

UP men

copy

copy

women

elevator lobby

conf.

conf.

12 00 0

idf

storage

storage

9013 12 00 0

mech.

idf

6000

mech.

men

20000

UP

elevator lobby

12000

conf.

UP

elec.

copy / storage

30000

conf.

copy / storage

conf.

conf.

Workplace

12000

82500

USM:

1487 sm

DESK:

145 seats

OFFICE:

17 seats

CONF. RM.:

2 SMALL (4-6 seats) 2 LARGE (12 seats)

COLLABORATION: 6 (40 seats total) CONF. SEATS TO DESK RATIO:

1 : 4.3 (not including collaboration)

SM / PERSON:

9.7 sm / person

COLLABORATION: 6 (28 seats total) CONF. SEATS TO DESK RATIO:

1 : 3.5 (not including collaboration)

SM / PERSON:

8.8 sm / person

55000

12000

82500

idf

idf

UP

conf.

mech.

elec.

idf

UP men

women

elevator lobby

20000

women

copy / storage

UP

men

copy / storage

mech.

elevator lobby

conf.

conf.

6000

UP

elec.

copy / storage

30000

copy / storage

conf.

copy / storage

conf.

12000

conf.

136

12 00 0

31 00 0

conf.

12 00 0

conf.

USM:

1487 sm

DESK:

144 seats

OFFICE:

42 seats

CONF. RM.:

2 MEDIUM (8 seats) 2 LARGE (12 seats)

USM:

1482.58 sm

COLLABORATION: 6 (24 seats total)

DESK:

164 seats

OFFICE:

24 seats

CONF. SEATS TO DESK RATIO:

1 : 4.6 (not including collaboration)

SM / PERSON:

8 sm / person

CONF. RM.:

4 MEDIUM (8 seats)

COLLABORATION: 8 (72 seats total) CONF. SEATS TO DESK RATIO:

1 : 5.8 (not including collaboration)

SM / PERSON:

7.9 sm / person

传统楼层平面

灵活楼层平面

traditional floor plate

flexible floor plate

137

Workplace

工 作 生 活

Master Kong Corporate Campus

康 师 傅 总 部 园 区

139

总部门厅 headquarter's lobby

Master Kong Corporate Campus

Workplace

工 作 生 活

康 师 傅 总 部 园 区

140 141

言入黄花川 I have sailed the River of Yellow Flowers, 每逐青溪水 Borne by the channel of a green stream, 随山将万转 Rounding ten thousand turns through the mountains — 王维 - Wang Wei

Journey

演 变 过 程

Journey

演 变 过 程

Master Kong Corporate Campus

康 师 傅 总 部 园 区

建筑模型 1：1000 architectural model 1:1000

14 4

145

Journey

演 变 过 程

Master Kong Corporate Campus

康 师 傅 总 部 园 区

146

演变过程

设计就是灵感激发并不断演变的过程，

从灵感到实现

从普通到特别

从重复到清晰

经过与康师傅领导层三次直接的讨论沟通，NBBJ设计团 队慎重审查各种考虑到的解决措施，最终完成这份令人 满意的总部园区总评规划建议。

The Journey design is a process of evolution from inspiration to realization from generality to specific from iteration to clarity.

Through a series of three direct interactions with key Tingyi leadership, the NBBJ design team vetted a number of carefully considered solutions, leading finally to a preferred campus master-plan recommendation.

147

瞻

效

学

谐

期

活

线

象

验

识

2

基地建议 sit e a t t it u d e

规划想法 pl a n n i ng i d e a s

园区构成意见 c a m p u s o r ga n i z a t i o n i d e a s

前期研讨： 西雅图 k i c k o f f c h a r r e t t e : S e a t t l e

前期研讨： 西雅图 k i c k o f f c h a r r e t t e : S e a t t l e

3个方案： 西雅图 3 s c h e m e s : S e a t t l e

甲方会议 ：天津

client meeting : Tianjin

1

1

2

1

2

1

2

效

学

谐

期

活

线

象

验

识

2

1

1

2

2

0

2

2

1

2

前

绩

科

和

分

灵

流

印

体

标

瞻

效

学

谐

期

活

线

象

验

识

1

1

1

1

2

2

2

149 iconic

campus experience

f irst impression

site circulation

f lexibility

phasing logic

harmonious

scientif ic

pragmatic

2

iconic

瞻

campus experience

标

f irst impression

体

site circulation

印

f lexibility

流

phasing logic

灵

harmonious

分

scientif ic

和

pragmatic

科

2 概念分析 a n a l y si s

2

绩

forward looking

Master Kong Corporate Campus

148

2

前 forward looking

康 师 傅 总 部 园 区

iconic

标

campus experience

体

f irst impression

印

site circulation

流

f lexibility

灵

phasing logic

分

harmonious

和

scientif ic

科

pragmatic

绩

forward looking

前

Journey

演 变 过 程

选定方案 sele cte d sche me a

2

选定方案 sele cte d sche me

Journey

演 变 过 程

选定方案 sele cte d sche me

选定方案 sele cte d sche me 选定方案 sele cte d sche me

Master Kong Corporate Campus

康 师 傅 总 部 园 区

选定方案 sele cte d sche me

150

151

方案评估 s c h e m e e v a l u a t i o n

方案发展 s c h e m e d e ve lo p m e n t

方案评估 s c h e m e e v a l u a t i o n

园区规划 — 深化 c a m p u s pl a n n i ng + r e f i n e m e n t

园区场所 + 建构 c a m p u s pl a c e m a k i ng + t e c t o n i c s

人文体验

human experience

方案评估： 上海 s c h e m e e v a l u a t i o n : s h a n g h a i

园区广场必选： 上海 c a m p u s s q u a r e v a r i a t i o n s : s h a n g h a i

甲方会议 2 ：天津 c l i e n t m e e t i n g 2 : t i a n j i n

深化：西雅图 r e f i n e m e n t : s e a t t l e

方案发展 ：西雅图 s c h e m e d e v e l o p m e n t : s e a t t l e

方案深化 ： 西雅图 + 上海

scheme ref inement : seattle + shanghai

Master Kong Corporate Campus

Journey

演 变 过 程

康 师 傅 总 部 园 区

152 153

空山新雨后 After rain the empty mountain 天气晚来秋 Stands autumnal in the evening, 明月松间照 Moonlight in its groves of pine, 清泉石上流 Stones of crystal in its brooks.

— 王维 - Wang Wei

Conclusion

总 结 陈 述

Conclusion

总 结 陈 述

康 师 傅 总 部 园 区

总结陈述 设计如何很好的响应董事长的成功原则：前瞻、科学、绩 效和和谐？ 此外，设计如何更好的满足评估标准：

Master Kong Corporate Campus

低维护、合理分期、现场走线、第一印象、园区体验和形 象标识 NBBJ提供以下评估报告。 前瞻：设计旨在每栋办公楼打造未来特色的办公点设 计，并能满足未来不断的扩大和变化 科学：建筑设计和选址严格按照地形和组织线条布置。 中心园区广场最佳尺寸是115米宽，而建筑围绕其四条边 而分别设置。每栋办公楼核心筒至室外的理想距离为12 米。每个部门紧密联系并组成统一的有机整体。 绩效：简洁、精确和限定的设计突出各栋建筑的实用性。 建筑平面设计预计实现最大的开放空间，以便迅速的重 新组织利用。规则的空间区域和重复的设计模式可以随 156

时确保最大的灵活性。 和谐：认真仔细的定心、平衡和排列园区设计，打造合乎 自然规律的舒适空间。土地和水相互作用，打造活泼动 感而又安静祥和地块，两者和谐共处 低维护：该目标可以通过采用一定的双层建筑材料：玻 璃、金属、石材和墙砖或砖瓦。简单的材料凸显细节设 计。低调简洁、质感和精致工艺保证建筑的使用寿命和 低维修。

Conclusion How well does this design respond to the Chairman’s success criteria of:forward looking, scientific, pragmatic and harmonious? In addition, how well does this design respond to evaluation criteria: low maintenance, phasing logic, site circulation, first impression, campus experience, and iconic. The NBBJ design team offers this evaluation.

Forward looking: the design anticipates the future of work-place design within each office building, and the design anticipates future growth and change over time.

Scientific: the design of buildings and the placement of buildings is informed by strict geometry and lines of organization. The central Campus Square is a perfect 115 meter square with buildings placed precisely at its edges. Each office building achieves an ideal core to exterior dimension of 12 meters. The relationships of each part to the whole is organized to feel and function scientifically.

Pragmatic: the usefulness of each building is informed by simplicity, rigor and restraint. Building plans achieve maximum open floor area for quick reorganization of uses. Regular spaces and repeated modules ensure maximum flexibility over time.

Harmonious: centering, balance and procession carefully unite in the campus design to create the feeling of natural correctness. Land and water interact to create activation at one time and serenity at another which together manifest as harmony.

Low Maintenance: this is achieved through the use of a limited number of durable building materials: glass, metal, stone and brick or terra cotta. These

157

工时场地畅通的走线、通道和使用。好的分期方案也已 意味着将来的总评规划即使发生变化也不会印象设计的 整体效果。 场地流线：公共通道和限定的通道分开设计。仔细关注 通往每个园区便捷而受限制的通道。 第一印象：分类合理，条理清楚是康师傅总部园区展现 的第一印象。从许多其他总部设施中可以一眼看出三大 部门的总部大楼，最为特别的就是展览中心。建筑设计 合理衔接康师傅的务实和功效特征。 园区体验：康师傅最显著的设计就是建筑以及建筑之间 康 师 傅 总 部 园 区

的地块设计，功能和互动区域共享，所有这些有机联系， 合力打造互动、整体统一而又强大的企业标识。 形象标识：永远的自信和严谨的建筑风格代表康师傅之 于天津社区以及整个中国恒久而稳重的企业形象。

Master Kong Corporate Campus

总而言之，我们怀着无比崇敬的心情递交我们的审查和 考虑因素，我们的设计进度和特别建议。

simple materials are carefully detailed. Unpretentious simplicity, quality, and craftsmanship insure long building life and low maintenance.

Phasing logic: the arrangement of buildings on the Master Kong campus allows for future construction without compromising campus circulation, access and use. Good phasing logic also means that the design can accommodate some change to the master-plan over time without loosing the design’s overall effect.

总 结 陈 述

Conclusion

合理分期：康师傅总部园区的建筑布局应能满足未来施

Site Circulation: public accessibility and restricted accessibility are separated. Careful attention is paid to convenient but controlled access to each campus asset.

First Impression: clarity and order forms the first impression of the Master Kong Campus. Each of three departmental headquarters is clearly identified along with many other campus assets, most notably the prominent Exhibition Center. In the architecture, Master Kong as a pragmatic and well-functioning company is communicated.

Campus Experience: the most important aspect of this design for Master Kong is buildings and places between buildings, shared functions and intersections, all working together to promote interaction, unity and strong corporate identity.

Iconic: timeless self-confidence and disciplined architectural style represents Master Kong to the community of Tianjin and China as a lasting and substantial corporate presence.

真诚的，

In conclusion, we respectfully submit for your review and consideration, our design process and specific recommendations.

Sincerely,

158

159

_______________________________________, Christian Carlson AIA , NBBJ 设计总监

_______________________________________, Eric Philips AIA ，NBBJ 项目总监

_______________________________________, Christian Carlson AIA Architect: Design Principal for NBBJ

_______________________________________, Eric Philips AIA Architect: Principal in Charge for NBBJ

Conclusion

总 结 陈 述

Master Kong Corporate Campus

康 师 傅 总 部 园 区

160

161

南向鸟瞰 aerial view from south

eric phillips christian carlson ankur jain xin wang jeffrey bailey erik heironimus helen brown duncan griffin cedar huo yusuke ito hau vong andy su

Master Kong Corporate Campus

康 师 傅 总 部 园 区

162

163