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PORTFOLIO INDUSTRIAL DESIGN | MOTORSPORT GRAPHICS

ANIKET DAS | 2016


introduction I’m an avid off-road enthusiast who’s passionate about transportation design and off-road racing. I constantly try to merge the above two interests in hopes of finding serenity and the journey continues... I also enjoy working with graphics/liveries, especially the ones to do with motorsport or motorcycles. I love building custom motorcycles & parts with form and function.


PERSONAL INFORMATION DATE OF BIRTH: 29 DECEMBER, 1990 (25 years) NATIONALITY: INDIAN EMAIL: aniket.gt5@gmail.com ADDRESS: FLAT B2, block 1, malnad towers, 14th cross, GM PALYA, Bangalore-560075, KARNATAKA, INDIA. PHONE: +91-8095618650

EXPERIENCE

AWARDS

TRANSPORTATION DESIGN INTERN | KISKA GmbH SEPTEMBER 2016 - FEBRUARY 2017

INNOvative motorcycle of the year | india bike week 2014 vagator beach, goa

MOTORCYCLE DESIGN INTERN | SPEEDBRAIN GmbH JULY 2016 - AUGUST 2016

RUNNER UP - InDUSTRIAL DESIGN AWARD | PACE 2013 art centre college of design, california

CREATIVE HEAD | CS SANTOSH OCT 2013 - PRESENT CREATIVE HEAD | BIGROCK MOTOPARK OCT 2013 - PRESENT

SKILLS

DESIGN CONSULTANT | INDIMOTARD ADVENTURES JUNE 2014 - AUGUST 2016

sketchbook pro

FREELANCER | REDBULL, TEAM SUZUKI RALLY (SPAIN) JULY 2012 - AUGUST 2016

photoshop autodesk alias keyshot

EDUCATION

illustrator corel draw

NATIONAL INSTITUTE OF DESIGN | AHMEDABAD BACHELOR’S DEGREE, INDUSTRIAL DESIGN (2009-2015)

indesign premiere pro

strong sketching skills with good representation of ideas combined with LATERAL thinking and digging deep to understand the need of the consumer. Proficient in model making and surface replication in MDF, Polystyrene, foam, METAL & AUTOMOTIVE clay.


MY JOURNEY

I WANTED TO BE AN OFF-ROAD RACER AND DO THE DAKAR SOME DAY. BUT, LIFE HAD OTHER PLANS. SO IT WAS DECIDEDIF I CAN’T RACE IT, I’LL MAKE IT.

06 PROJECT X-SPEC

68 CS SANTOSH

40 PAM-D | MEGACITY 2030

90 FREE SKETCHES

60 JUST1 CHELUS

96 PHOTOGRAPHY


INDIA OFF-ROAD HOTSPOT COULD BE AN

MOTORCYCLES FOR THE PRESENT & THE FUTURE


PROJECT


RESEARCH

860mm IDEAL SEAT HEIGHT

SUPERCROSS TOO SPECIALIZED

BIG LOSS FOR THE STILL, A SECOND BIKE MANUFACTURER IN THE GARAGE HARDLY ANY BUYERS, MORE LIKE A SERIOUS HOBBY

FOR TRACK USE ONLY

RALLYING GIVES MORE COMFORT GIVES MORE FREEDOM CATERS TO A GROWING TREND ADVENTURE TOURING

SIMILAR TO ADVENTURE TOURING, ONLY BOUND BY TIME VALUE FOR MONEY FOR THE CONSUMER

THE GOAL

INCREASED SALES FOR THE MANUFACTURER

PROPER ERGOS LEAD TO A BETTER RIDER

STREET LEGAL KTM 1190 ADVENTURE

EXPERT OPINIONS

IT HAS TO FIRST BECOME A LIFESTYLE FOR IT TO GROW.

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1 2 3 4 5

HANDLING SUSPENSION STRENGTH POWER PROTECTION

CS SANTOSH INDIA’S FINEST OFF-ROAD RACER WHO CAMe IN THE TOP 40 IN DAKAR 2015.

ONCE YOU SEE THE KIDS START, YOU’LL SEE GROWTH

1 2 3 4 5

LUGGAGE IS A BIG NUISANCE DURING TOURS!

OTHER THAN PURPOSE, INDIANS BUY IT FOR STYLE.

SUSPENSION POWER HANDLING STRENGTH PROTECTION

VIJAY PARMAR THE MAN BEHIND RAID-DE-HIMALAYA & A REGULAR PARTICIPANT IN OTHER RALLIES.

1 2 3 4

EXPERIENCE POWER COMFORT MILEAGE

ANAND DHARMARAJ ADVENTURE TOURING EXPERT & CEO, INDIMOTARD ADVENTURES

1 2 3 4

POWER EXPERIENCE COMFORT MILEAGE

BHARADWAJ DAYALA FIRST INDIAN TO CIRCUMNAVIGATE THE WORLD ON HIS MOTORCYCLE


INSPIRE CONFIDENCE & AGILE

AN OFF-ROAD FANATIC IN INDIA

RALLY SPECIFIC

NAVIGATION GO-ANYWHERE COMFORT & SAFETY

AGE

18-35 YEARS

PASSION/ INTERESTS

OFF-ROAD RACING, MOTORCYCLES, EXPLORATION, VIDEO GAMES, PHOTOGRAPHY & BUILDING MOTORCYCLES

COMFORT

ADVENTURE TOURER SPECIFIC

INSPIRE CONFIDENCE & VERSATILE STRENGTH & LUGGAGE GO-ANYWHERE & AGILE NAVIGATION & SAFETY INSPIRE CONFIDENCE GO-ANYWHERE

COMMON ELEMENTS

AVERAGE HEIGHT

5’5”

BUILD

COMFORT & SAFETY AGILE NAVIGATION DISTANCE

PROOF OF CONCEPTS FOR TODAY

SKETCH

RUGGED & DURABLE

TEST

CONCEPT FOR 2025

REPEAT

COLLECT DATA

A PRAGMATIC VISION

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PROTOTYPE 1

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THE BUILD

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PROTOTYPE 1

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COMPLETED DESERT STORM RALLY 2013 with a PODIUM FINISH

“HANDLES BETTER AND FEELS WAY BETTER THAN STOCK” -DR. RAJESH SHAH PRIVATEER RALLY RACER

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PROTOTYPE 2

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THE BUILD

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PROTOTYPE 2

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THE BUILD

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PROTOTYPE 2

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THE BUILD

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PROTOTYPE 2

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PROTOTYPE 2 RALLY MODE

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ADVENTURE TOURER MODE


COMPLETED DAKSHIN DARE RALLY 2013

SHOWCASED IN INDIA BIKE WEEK 2014 & FEATURED ON FOX LIFE

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2025 INDIA

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There has been a large world oil crisis since 2020. This crisis is gradually resolved by a shift to renewable energy, hybrid/electric vehicles & biofuel.

All the major automotive giants are here and 3D printing is the talk of the town. small stuff is bought online and printed locally or at home.

Motorcycles are highly personalised, bEYOND skin deep. They log the RIDER’s riding style to provide maximum efficiency. AI makes IT a true extention of one’s personality.

the off-road market hasn’t grown much but most of the premium adventure tourers are available and are highly expensive like always. They are perceived as a luxury.

Raid-de-Himalaya is on the verge of becoming a part of the World Cross Country Rally Championship as the number of international participants have grown tremendously!

BigRock Motopark has expanded and has become the best off-road training ground in the country. It has also helped in THE rise of more such motoparks around the country.


4 PHASE MODEL EXPERIENTIAL STRATEGY A new strategy to help those aspirants & enthusiasts live their dream. At the end of it, the motorcycle would be highly personalised and specific for the user, who would use it to it’s maximum potential without any fear. This concept provides a smooth learning curve with a user based package (where investment is in parts) incorporated with a ‘fremium business model’ which could carve the path to creating a new way of owning and racing motorcycles. This would accelerate the growth of this sport in the country and quickly help India get at par with the world in this arena.

PHASE 1

PHASE 3

A MEMBERSHIP PROGRAM TO GROW YOUR XPs. CHarged by the hour, it’s a good place to start getting accustomed to the motorCycle.

NOW THAT YOU HAVE EARNED YOUR WAY FORWARD AND CAN AFFORD THE REST OF THE MOTORCYCLE, YOU’re ready to explore the real world.

PHASE 2

PHASE 4

ONCE you’ve gathered enough XPs THAT TRANSLATE inTO GREAT DISCOUNTS, YOU BRING HOME THE VR KIT AND CONTINUE DEVELOPING YOUR SKILL (mORE XPs).

AS your confidence grows further and you become an adrelanine junkie, It’s time for futher perfomance upgrades and rallies!

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COMPONENT INNOVATIONS

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DESIGN DEVELOPMENT

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DESIGN DEVELOPMENT

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THE HUSQY X-SPEC

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FEATURES HEIGHT OF RIDER: 5 FEET 5 INCH

The motorycle is designed for easy dis-assemble, making it a hot favourite amongst the service cRew in a rally. So they can work faster and spend more time on tweaking it for the next stage.

Whether it’s adventure touring or rallying, the BLIND PROOF OLED SCREENS give you the right layout AS PER YOUR REQUIREMENTS to know your way forward.

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INDIA’s average height makes these motorcycles intimidating. But not anymore. The telescopic cetnre stand & the electromaganetic suspension helps adjust the ride height when required.

This feature also makes the motorcycle independent of the terrain when it needs to stand by itself. Hence, this motorcycle could be parked anywhere without any worry.

The batteries are located at an ideal location for quick access, without dismounting from the motorcycle. This way, they can be repLAced at an energy station in a jiffy!

With the seat removed, one finds a large storage area. The location of this helps concentrating the heavy mass around the motor. THis also reduces the need of extra luggage items like a tank bag.

IT DOESN’T END HERE. CHECK OUT ZEV’s STORY TO KNOW MORE!

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A PROBABLE CONSUMER ZEV MULLICK AGE

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PASSION/ INTERESTS

TRAVELLING, PHOTOGRAPHY, EXPLORATION, OFF-ROAD RACING, MOTORCYCLES & GAMING.

PROFESSION

PHOTOGRAPHER

AN AVID EXPLORER & PHOTOGRAPHER, HE NEVER MISSES A CHANCE TO HAVE AN ADVENTURE! HE IS THE ONLY CHILD OF TWO SUPPORTIVE PARENTS WHO DREAM OF SEEING HIM CIRCUM-NAVIGATE THE WORLD someday!

KEY FEATURES REQUIRED

1 2 3

LIGHTWEIGHT & POWERFUL PURPOSEFUL NIMBLE & AGILE

BARRICADES

1 2

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INIMIDATING

HE CAN’T AFFORD TO RACE OR GO ON BIG TOURS BUT HIS CAREFULLY CHOSEN PROFESSION HELPS HIM STAY CLOSE TO HIS DREAM. HIS PHOTOGRAPHY EXHIBITIONS HAVE ALWAYS BEEn SUCCESSFUL!

FINANCIAL REASONS

HE SAVES ENOUGH MONEY TO HARNESS HIS SKILLS CONSTANTLY, ONCE IN 2 WEEKS, AT THE BIGROCK MOTOPARK. He can by no meaNS afford a DIRT BIKE, SO THIS IS HEAVEN FOR HIM. He dreams of getting one someday.


6 months later

HE hears about the HUSQVARNA X-SPEC PROGRAM AND FINDS IT TO BE WORTH A SHOT AS HE GETS TO EXPERIENCE THE MOTORCYCLE AND EARN HIS WAY INTO BUYING ONE LATER.

UNABLE TO AFFORD THE VR KIT AT THE MOMENT, HE SIGNS UP FOR THE MEMBERSHIP PROGRAM AND QUICKLY APPLIES ALL THE SKILL AQUIRED AT THE MOTOPARK TO GAIN MASSIVE XPs!

Soon, he aquires enough discounts that help him get 30-40% of the motorcycle, home. Now he can game at his own schedule and can get closer to HIS DREAM.

6 months later

ON THE WEEKENDS THAT HE’s home, he trains hard on this. His trainers at the motopark are surprised at his improvement! But he is on a mission to gather more discounts for the real deal.

ANd FINALLY he GET’s the adventure kit, home. His nephew serves as his assistant and is AS awestruck AS THE NEIGHBOURHOOD KIDS around, looking at what’s cooking!

Riding in the real world is not a challenge. He feels as if he’s been riding this motorcycle all along! The luggage drone helps carry his panniers when he getS on really challenging routes.

A FEW MONTHS LATER

His nephew has been after him to get on the motorcycle. So, on some weekends, the bike’s all his! His father IS THINKING ABOUT PUTTING HIM INTO THE MEMBERSHIP PROGRAM FOR KIDS.

ZEV IS CONFIDENT TO COMPETE AND HE GOES FOR UPGRADES TO PUSH LIMITS! RIDING THIS MOTORCYCLE OFF-ROAD HAS BECOME like walking. He is about to do what he has captured on his camera!

HE takes a leap by starting with the raid-de-himalaya while his drone does the job of capturing him applying all the skills he HAD aquired! It all pays off with a podium finish on his maiden attempt!

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EXPLODED VIEW SUSPENSION TRAVEL (FRONT)

228.6mm

SUSPENSION TRAVEL (REAR)

255.5mm

SEAT HEIGHT

850mm

GROUND CLEARANCE

380mm

WHEELBASE

1370±10mm

RAKE

32°

TRAIL

118mm

TWEELS (FRONT)

19”

NAVIGATION TOWER Handlebar

SUB-FRAME

WINDSCREEN

HANDGUARDS SEAT LUGGAGE & CAMERA DRONE

HEADLIGHT

STORAGE BAY PANELS

CENTRE STAND TWEELS (REAR)

16” BATTERY ADAPTERS SINGLE-SIDED EMS WP FORKS

ELECTROMAGNETIC SUSPENSION (EMS)

TWEEL

BATTERIES FOOTPEGS ENGINE SINGLE-SIDED SHAFT DRIVEN SWINGARM

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SKIDPLATE EMERGENCY WATER STORAGE


FULL SCALE MODEL

DISPLAYED AT THE 2016 DELHI AUTO EXPO

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THE FUTURE OF

MOBILITY IN

MEGACITIES | 2030 WITH GEORGE ELIOT & PRAYAS ROKDE

A PORTABLE ASSISTED MOBILITY DEVICE FOR AHMEDABAD CITY


WON 2nd PLACE (INDUSTRIAL DESIGN)

2013


RESEARCH 2

This infographic shows the projected increase or decrease in variables over the period of 18 years at 6 year intervals.

At each 6 year interval, the line weight changes to indicate increase or decrease of that variable.

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This starts by segregating each variable of the city and then quantifying it by the thickness of a given line it represents.

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And, from this dot-matrix we could tell which variables cause the maximum effect and which gets affected the most.


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5 1

4 1

3 1

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1

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1 2

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4

1

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1

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2

2

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FREEWAYS

1

3

1

4

3

2

HIGHWAYS

2

1

1

3 5

2

3 5

2

FAMILY SIZE

1

HOTELS

2

HAWKERS RESIDENTIAL COLONIES

3 1

PARKING PROBLEMS

5

2

TRANSIT USAGE

2

2

1

4

1

2

FACTORIES

SLUMS

SHOPPING CENTRES

4

HEALTHCARE

4

1

2

UNUSED LAND

1

2

5

3

2

1

4

SPACIAL

3

PARKING REGULATION

2

3 LIGHT

5

2 HEAVY

4

1 AUTO-RICKSHAW

3

1 BUS RAPID TRANSIT SYSTEM MASS RAPID TRANSIT SYSTEM

2

2 AHMEDABAD MUNICIPAL TRANSPORT SERVICES

FLYOVERS

3 BICYCLES

FREEWAYS

4 WHEELERS

HIGHWAYS

4

STREETS/LANES

2 SLUMS

5

1 PARKING SPACES

4

3 WHEELERS

3

1 SPECIAL ECONOMIC ZONES

2

2 WHEELERS

3

1

PARA-TRANSIT USAGE

1

4

1

2

1

5 PARA-TRANSIT USAGE

1

TRANSIT USAGE

1

3

1

1 DISTANCE TRAVELLED 2

PERSONAL TRANSPORT USAGE

CITY ROADS

4

1

5 PARA-TRANSIT USAGE

2

2

2

1

4

TRANSIT USAGE

2

3

2

1

5

4

2

5 PERSONAL TRANSPORT USAGE

5

3

2

1 HOTELS

5

2

2

1 POPULATION

2

1 TRAFFIC DENSITY

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2 RESIDENTIAL COLONIES

4

2 OFFICES

3

HAWKERS

2

PARKING PROBLEMS

3

1

1 CITY ROADS

4

1 INSTITUTES

3

1 RECREATIONAL SPACES

2

SHOPPING CENTRES

1

4

5

3

4

2

2

1

3

HEALTHCARE

1

2

5

STREETS/LANES

4

FLYOVERS

4

2

5

3

3

1

1

FOOTPATHS

2 UNDER-FLYOVER

PARKING SPACES

TRANSIT NODAL POINTS

UNDER-FLYOVER

FOOTPATHS

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RECREATIONAL SPACES

1

TRANSIT NODAL POINTS

4

5

3

4

2

2

1

3

4

2

5 4

3

5

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1

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2

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4

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3 4

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1

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2

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4

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3

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1 2

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5

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1

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1

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1

2

2

2

5

2

3

1

1

1

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1

1

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1 2

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1

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1

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1

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1 2

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1

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2

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1

2 PERSONAL TRANSPORT USAGE

FACTORS CAUSING EFFECT

FACTORS CAUSING EFFECT

POINT OF INTERVENTION

The dots in this dot matrix were added up horizontally and vertically. From the resulting graph, it was clear which variables caused the most effect and which were affected the most.

From this data we realised the areas which had opportunities for intervention and created a criticality pyramid to decide the final actionable brief.

Fufill the desire for personal transport, especially among the large middle class population such that it works hand-in-hand with the public transport system and helps as a para-transit system.

CONVENTIONAL NEW SEGMENT OF PERSONAL MOBILITY NEW

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DESIGN DIRECTIONS

44

MOTOPACK GEORGE ELIOT

POWERSCOOT ANIKET DAS


MOTOPACK

POWERSCOOT

ROLLERBAG

FINAL CONCEPT EVOLUTION

ROLLERBAG PRAYAS ROKDE

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THE CONCEPT

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PROJECTED TRAFFIC

YEAR 2013 2000 PPL DAILY

BRTS

83

PEOPLE PER HOUR

5X

YEAR 2030 10000 PPL DAILY

BRTS

207

MRTS

207

PEOPLE PER HOUR

Taking into consideration that people will be constantly deploying and receiving PAM-Ds at the station, 877* of them for 207 people per hour is more than enough for the system to work.

*877 is actually half the amount of the space calculated. We kept the rest half of the volume for machinery that might be used.

63’x12’x10’ [LxBxH]

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DESIGN DEVELOPMENT

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THE STAG

THIS IS WHAT YOU BUY

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51


THE X-STAG

FOOTPEGS

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HEADLIGHT

PARKING LIGHTS

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FEATURES

ADJUSTABLE ERGONOMICS

STEERING MECHANISM MOCK-UP (SIMILAR to THE CANNONDALE CERV CONCEPT)

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PACKAGE

pod [seat/headlight]

STAND

mudguard

steering motor motor

batteries & gyro

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LIFE WITH THE STAG

STARTS HER DAY BY RIDING 3 KMS TO THE NEAREST BRTS STATION.

REMOVES HER POD FROM THE DOCKED STAG...

3KMS IN 7MINS!

DISHA PATEL | 26 PRIMARY SCHool TEACHER INCOME: 3.6 LAKHS P.A

HE RIDES ALL THE WAY TO THE TENNIS COURT, SINCE ITS JUST A COUPLE OF KILOMETERS AWAY.

DOCKS HER STAG AT THE BUS STAND ON ARRIVAL.

...AND FOLDS IN THE HANDLEBARS.

HAS A BROTHER & LIVES WITH HER PARENTS.

TAKES SOME STRONG SHOTS WITH HIS SISTER’S STAG IS PARKED BESIDE HIM.

OWNS ONLY 1 STAG. WORK TIMINGS: 8.30AM - 3.30PM TRAVELS 46KMS DAILY PROGRESSIVE LIFESTYLE WITH HIGH REGARD FOR CULTURES & TRADITIONS.

ON ENTERING THE BUS, HER UNIQUE POD id IS DETECTED AND HER PRESENCE IS REGISTERED. THE SAME WILL HAPPEN WHEN SHE DESCENDS.

WAITS PATIENTLY FOR THE BUS. TODAY AFTER FINISHING SCHOOL, SHE HOPS IN ANOTHER BUS AND DECIDES TO GO FOR SOME ESSENTIAL SHOPPING WITH HER STAG.

THUS, GIVING HER A HASSLE FREE BUS RIDE, EVERYDAY!

3 MINUTES WALK.

sHE WOULD GET A BILL FOR HER COMMUTE AT THE END OF THE MONTH.

wITH THE QUICK RELEASE CARGO UNIT, SHE IS NEVER BURDENED OF THE WEIGHT OF HER BAG. oNCE SHE’S DONE, SHE HAPPILY ROLLS BACK HOME–WHERE HER BROTHER - Ayush IS EAGERLY WAITING FOR HER AND THE STAG!

20KMS IN 25 MINS

VEDANT ROY | 17 STUDENT SHE PREFERS TO WALK FROM THE BUS STAND.

KEEPS HER pod SAFE IN HER SCHOOL LOCKER.

1 PLAYS TENNIS GOES FOR TENNIS PRACTICE AT 5PM EVERYDAY WITH AYUSH.

2

A DOCTOR’S SON.

3

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4

OWNs A STAG.


The stag’s being charged.

DR. RITESH ROY | 49 CARDIOLOGIST & VEDANt’s father

AYUSH PATEL | 17 STUDENT

INCOME: 22 LAKHS P.A PLAYS TENNIS

HAS A WIFE & 2 sons.

GOES FOR TENNIS PRACTICE AT 5PM EVERYDAY WITH VEDANT.

OWNS A CAR & 3 STAGs. WORK TIMINGS: 7.30AM - 9.00PM

WANTS HIS FAMILY TO GET ANOTHER STAG FOR HIM TO MAKE A X-STAG.

HE FANCIES VEDANT’S X-STAG.

dr.ritesh travels 2kms from his house to the metro station on his stag. he reaches in 5 minutes!

TRAVELS 14KMS DAILY WELL READ & EXTENSIVELY TRAVELLED.

INTERESTED IN MOTORCYCLES.

HIGHLY HEALTH CONSCIOUS.

he docks his stag at the metro station.

he travels the major distance in the metro while the pod manages his ticketing.

he attaches his pod to another stag on reaching his destination and is off to his workplace.

oN DAYS HIS MOM IS NOT USING HER stag, vEDANT’S LUCKY. nOW HE CAN PUT HIS AND HIS MOM’S TOGETHER AND CREATE THE x-stag, THE ELECTRIC MOTORCYCLE. TODAY’S HIS DAY. hE’S PUT THE 2 TOGETHER AND IS OFF FOR TENNIS PRACTICE.

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EXPLODED VIEW handlebar

The wheel in the device is a complete package consisting of battery packs, motor, gyroscopes, brakes and the driving mechanism. The wheel houses a stationary rim and a rotating rim placed axially.

grips

seat

drl

mudguard

seat-slider

The rotating rim has internal gears which mesh with a gear mounted on the motor axle. The rotation of the tyre is achieved by transmitting motion through a series of slotted rings and two rows of roller bearings. The stationary part is connected to the handle rod and has attachments for clamping the motor and the six battery packs.

mudguard slider

stock

headlight assembly

The main motor derives power from three primary battery packs and the other electronics are powered by the three secondary battery packs.

steering motor

seat chassis

wheel cover stand swingarm

hubless plate

friction lining

bearings wheel rim

tyre

gyro

ring gear

casing battery motor

sun gear

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footpeg wheel cover hubless plate cover

footpeg housing


SCALE MODEL

FULLY HAND MADE, NO CNC MACHINERY USED.

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NATURE & FORM

THE CHELUS

AN OFF-ROAD HELMET INSPIRED BY THE MATA MATA TURTLE


THE ANIMAL MATA MATA The mata mata (Chelus fimbriata) is a freshwater turtle found in South America, primarily in the Amazon and Orinoco basins. The creature eats by creating a low-pressure vacuum that sucks the prey into its mouth, known as suction feeding.

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FORM EVOLUTION

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THE HELMET

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CS SANTOSH

CARVING A STRONG IDENTITY FOR INDIA’S BEST OFF-ROAD RACER AND HIS MOTOPARK


1 2 3 4 5

Image courtesy of A.S.O

BRAND IDENTITY PROFILE SPONSORSHIP PRESENTATIONS WEBSITE LIVERIES


BRAND IDENTITY 2015

OVERVIEW Off-road motorsports being a niche sport in India, atheletes in that sport don’t get much coverage of their achievements and their brand value goes down. The fans don’t have an identity to relate to and show the world who they follow. For CS Santosh to get sponsors for his Dakar attempt and gather a large following, an identity was of priority.

MY AGGRESSIVE ALTER EGO SETS IN WHEN I’M RACING ON MY MOTORCYCLE!

THE BRIEF Santosh is a calm and composed personality who’s very focused and determined. He prefers minimalism than a loud & ‘in-yourface’ approach. He wanted these qualities to be well represented in his logo. Red & black are his favourite colours and he wanted these to dominate in his identity and in his motopark’s. An international version was to be prepared as well with the colours of the Indian flag.

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2016 (UPDATED)


INTERNATIONAL VERSION

Image courtesy of TEAM SUZUKI RALLY, SPAIN

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BRAND IDENTITY

OVERVIEW India doesn’t have a single motopark that has the right equipment and the right tutors. This was CS Santosh’s way of giving back to the sport. He converted a portion of his farmhouse into a proper track and bought the best bikes that one could learn on Honda CRF230Fs.

THE BRIEF As mentioned earlier, Santosh wanted his brand colours to be used here as well. This motopark was about to set a benchmark in the country and it had to have a strong idenity, become a coveted destination and represent the attributes of off-roading appropriately. The adverts on social media had to portray the lifestyle that this motopark represented for the sport to grow in the country.

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PROFILE

OVERVIEW Having achieved what no one else did in the country, there was a lot to talk about and get corporates interested. This was to be his brief biography that focused on achievements, in an highly engaging manner.

THE BRIEF Since a majority of the population in this country is new to the sport, a quick introduction to rallying was necessary for his achievements to have value. A section of his fan following and his media value were to be expressively shown for it to not be a ‘text heavy’ presentation. It should make sense to non-marketing professionals as well. To view the profile, click on the image above.

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SPONSORSHIP PRESENTATION

PRE-DAKAR 2015 As he prepared himself for his debut at the 2015 Dakar Rally, he needed an extention of his profile that talks about the advantages of sponsoring him to do the Dakar. This was available in print and on the web. This helped him gather a few investors and he succeeded in finishing in the Top 40, the same year. Click on the image to view this publication.

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POST-DAKAR 2015 Having created history by being the first Indian to participate and complete the Dakar Rally, the future looked promising for him and the sport. His profile again had to be worked upon to show his future plans and sponsorship packages for the same.

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MAJOR SPONSOR MINOR SPONSOR ASSOCIATE SPONSOR CO-SPONSOR 1 CO-SPONSOR 2

After a visual research on brand positioning of top athletes in the sport, a set of sponsorship packages were chalked out to help the potential sponsor understand how his/her brand would be seen.

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SAMPLE LIVERIES Every sponsorship presentation included an accurate artist’s impression of what the motorcycle or the riding gear would look like for the proposed package.

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WEBSITE

OVERVIEW To have a stronger web presence, a website that spoke the same language was mandatory. This was to be the ideal destination to know everything about him. There were hardly any dedicated and informative websites for any such athlete in the country.

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THE BRIEF The website had to have a great narrative to tell the story without losing the audience’s attention. It would have the most amount of detail but in a very visual manner. It had to inspire people. BigRock Motopark was to be a part of this as well where equiries/bookings would happen.


Click on any picture to visit the website.

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LIVERIES RALLY SUIT With the sponsors gained for his 2016 Dakar Rally, a potential rally suit was presented that portrayed his personality well - minimalism.

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SUZUKI RMX 450 RALLY A similar language was proposed for his motorcycle as well, keeping in mind the brand colours related to the manufacturer. The rally suit and the motorcycle were to exist cohesively. Team Suzuki Rally, Spain used this as their base and made edits as per their reqirement.

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LIVERIES PRESS CONFERENCE T-SHIRT Santosh would be seen in these t-shirts when he’s not in his rally suit and is in front of the camera.

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Image courtesy of SUZUKI MOTORCYCLES, INDIA

Image courtesy of REDBULL

Image courtesy of INDIA BIKE WEEK 2016

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LIVERIES

2016 inteRNATIONAL RALLY HELMET With the 2016 Dakar Rally done, there were new sponsors on board and he had been selected to be a factory racer for Hero Motosport. Now with his rally suit and motorcycle liveries being dictated by the company, his only true representation was through his helmet. With him being the only Indian in the scene, and he being an ardent follower of Indian Mythology, some influence of this had to be portrayed well on his helmet. He chose Arjuna as an appropriate character. Nishlesh, an animator, helped in illustrating it in a way that it blends well with the graphics that surrounded it. Motomiu helped in making this accurately with constant reviews for every step of the process.

Š NISHLESH PATIL

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IN COLLABORATION WITH NISHLESH PATIL, AN ANIMATOR


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Image courtesy of HERO MOTOSPORTS

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FREE SKETCHES

STRAIGHT FROM MY SKETCHBOOK!


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PHOTOGRAPHY

ADVENTURES, MOTORSPORTS & OBJECTS OF DESIRE!


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aniket.gt5@gmail.com +91-8095618650 www.facebook.com/xspec.mx

Aniket Das (Industrial Design & Motorsport Graphics)  

A design portfolio of an avid off-road enthusiast who’s passionate about transportation design and off-road racing. Constantly tries to merg...

Aniket Das (Industrial Design & Motorsport Graphics)  

A design portfolio of an avid off-road enthusiast who’s passionate about transportation design and off-road racing. Constantly tries to merg...

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