AboutUs
Welcome to 66 Ranch Ltd. Guaranteeing Quality, Durability
Our cows are run under real ranch conditions. We focus on ease of flesh raising cattle that can convert poorer forage into pounds and maintain condition without relying on feed trucks. Our cows look after themselves in the winter and thrive in practical, working environments. We are a familyrun operation based just north of Brooks, Alberta, on the Matziwin Creek. Our ranching roots go back over 80 years to Lee Beasley, whose vision shaped what we do today. In 2008, we launched 66 Ranch with one-third of the original Beasley herd and named the ranch after Lee’s first cattle brand: “66.”
In 2012, we strengthened our genetic base by purchasing the entire Badlands Black Angus herd.
In 2025, we made our genetics even better by purchasing Valley Blossom Ranch’s herd from Beau and Ashley Switzer, and we could not be more pleased with this outstanding set of purebreds. These females are already making a big impact, and we’re excited for the influence they’ll have on the quality and consistency of bulls we offer in the years ahead.
Brett, Malissa Kelsey & Carter Campbell
Today, we run both purebred and commercial Black Angus herds and select our mother cows for maternal ability and longevity. We are very maternalfocused. We firmly believe that if you have a good cow, she’ll raise you a good calf.
Structural & Genetic Priorities
Our cows must have:
-Sound feet
-Strong udders
-Structural durability
-Enough bone and capacity to thrive on large, rugged country
At 66 Ranch, our cattle are raised under real-world ranch conditions. They graze year-round on both irrigated and rougher terrain without supplements or creep feed. We prioritize structural soundness, moderate frames, and maternal traits in both our purebred and commercial herds. We breed for April and May calving to align with native grass, using moderate birth weight genetics. Calves are expected to thrive naturally those that don’t are culled. We don’t push our cattle; instead, we let their genetics work. Our entire herd is enrolled in the Pfizer Gold program to support long-term health and productivity. -April-born calves are sold as yearlings in our Spring Bull Sale -May 1–10 calves are sold in our December Bull Sale. -May 11–June 10 calves are developed into two-year-old bulls for the following spring. We grow our bulls slowly and evenly, culling only those that don’t meet our high standards. Buyers are always welcome to stop by anytime at the ranch for a tour of our cows and bull pens before the sale.
Power. Performance. Proven.
Faces of the Herd
Show Season
-Merit Flora 4072M-
Brett’s Show Heifer
Chinook Junior Stock Show
-3 in there split rd
-Semi-Finalist in Intermediate Showmanship
4-H heifer show
-District Reserve Champion
Purebred Heifer
-District Reserve Champion Showmanship aka “Fancy”
Bred to Merit Cool 3028L
Show Season
Carter’s 4-H steer
Jelly Roll (yes he is white)
Thank you to Murray Ranches for buying his steer this year
4-H Show and Sale
-Club Grand Champion
-Club Reserve Champion
Intermediate Grooming
-District Reserve Champion
-District Reserve Champion
Intermediate Grooming
Brett’s 4-H steer
Post Malone
Thank you to Bonanza
Drilling for buying her steer this year
4-H Show and Sale
-Club Grand Champion
Intermediate Showmanship
-Club Grand Champion
Intermediate Grooming
-District Grand Champion
Intermediate Showmanship
-District Grand Champion
Intermediate Grooming
Dam of Carter’s 4-H steer 305B
A bull jumped the fence
Prizes from the 4-H weekend
Spring Bull Sale
Where Customers Become Friends
Thank You!
We’d like to sincerely thank you for taking the time to learn more about our program and the genetics that power 66 Ranch. Every sire and dam featured in this book represents years of focused breeding, hard decisions, and a deep commitment to raising cattle that thrive in real ranch conditions. Our goal has always been to offer genetics that add value to your program whether through consistent maternal strength, sound structure, or dependable performance. We’re proud of the cattle we raise and the people we work with, and we never take for granted the trust our customers place in us.
Whether you're a long-time customer or considering us for the first time, we appreciate your interest and support. If you ever want to stop by the ranch, tour the cow herd, or just talk cattle we’d love to see you.
Thank you again for being part of what makes 66 Ranch what it is. The 66 Ranch Team
Located 20 minutes North of Brooks
Designed By: Brett Campbell