Aberdeen Angus World P.O. Box 177, Stavely, Alberta T0L 1Z0 Phone: (403)549-2234 Fax: (403)549-2207 email: office@angusworld.ca Internet Location: www.angusworld.ca
Volume 23 #2*
"Official Publication of the Canadian Angus Association" Dave Callaway Editor/Publisher
Jan Lee Associate Editor
Table of Contents Premium Beef a Crossover Success . . . . . . . . . . . . . . . . . . . . . . . . 8 Beef Demand Index: Consumers Crave Quality . . . . . . . . . . . . . . . . . 9 High Beef Prices, High Expectations . . . . . . . . . . . . . . . . . . . . . . . 10 Mutually Relevant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Tenderness Always Key Factor in Consumer Demand . . . . . . . . . . . . . 14 Key to Unlocking the Value of Data . . . . . . . . . . . . . . . . . . . . . . . . 16 BIXS Research Summary . . . . . . . . . . . . . . . . . . . . . . . . 18 Manitoba Angus - Gold Show Results . . . . . . . . . . . . . . . . . . . . . . 20 Auction Block . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Canadian Angus Foundation Message . . . . . . . . . . . . . . . . . . . . . . 48 Canadian Junior Angus Association Message . . . . . . . . . . . . . . . . . . 48 Provincial Messages . . . . . . . . . . . . . . . . . . . . . . . . 50
Advertising Rates Outside Back Cover . . . . . . . 700.00 Inside Back Cover . . . . . . . . . 650.00 Inside Front Cover . . . . . . . . . . 650.00 Full Page . . . . . . . . . . . . . . 600.00 1/2 Page . . . . . . . . . . . . . . . 420.00 1/3 Page . . . . . . . . . . . . . . . 350.00 1/4 Page . . . . . . . . . . . . . . . 275.00 Card Ad (annually) . . . . . . . . . 200.00
Additional Charges Each Additional Color . . . . . . 100.00 Matched or Specified Color . . . 200.00 Full Color . . . . . . . . . . . . 400.00 Reverse/Screen/Bleed . . . . . . . 25.00 Photos . . . . . . . . . . . . . . 15.00
Subscription Rates Canada 1 year . . . . . . . . . $35.00 (incl GST) 2 years . . . . . . . . $50.00 (incl GST) United States 1 year . . . . . . . . $40.00 US (incl GST) Foreign 1 year . . . . . . . . . $50.00 (incl GST)
Publications Mail Agreement #40051561 Return Undeliverable Canadian Addresses to: Angus World c/o Circulation Dept. P.O. Box 177 Stavely, Alberta T0L 1Z0 ~ Printed in Canada ~
Cover: Angus cattle on pasture east of Acme, Alberta
"Aberdeen Angus World" is dedicated to the promotion, growth and improvement of Aberdeen Angus Cattle.