DESIGN STUDIOAngieGoh
g 2 0 2 2 0 1 2 7 ANALYSIS DOCUMENTATION UNIQUENESS R E D E F I N I N G P U R P O S E E X P A N D I N G
L e a r n i n g p r o c e s s WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 PAGE 3 TO 14 PAGE 15 TO 22 PAGE 23 TO 31 PAGE 32 TO 41 PAGE 42 TO 50 PAGE 51 TO 56
0
Breaking do assignment Sb tudio lecture
Going through groupmates portfolio
Having significant experience in more than one service Values
Why is this the best design
Assignment brief
Initial stage of brainstorming the product
Product of a service
Feedbacks
Decide on a product to work with
1
Kezia Angie Charlyn
Creating HaveContributionExpressionFunctionality/confidencepracticalitytosocietysignificantexpression
Shared each of our portfolio to find out positive traits/ strong characteristic to create design. kezia - conceptualization, philosophy, branding, illustrative charlyn - marketing, brand creating, art direction
Decision making
S T U D I O L E C T U R E
Whatresearchcreativitybiasness?isthe
solution based thinking?
Combine analytical thinking to come up with a good outcome
Believe whatever i am thinking is actually working
Empathy/10987654321..........
interactive thinking / optimism/ experimentation / collaboration
in more than one discipline
Understanding the world
Searching for a product that can exchange to a service
Product to a service
Design is not designed to have a special outcome
Design is designed to resolve design challenges
Technical AOrganizationchallengeschallengesdesignthatcaterstothe ever changing market
Questions to think about why is this the best design?
- Diffuser - Humidifier
/ store bought Customization of their own flavors
Why?
Can the experience decide how the space should look like?
How can Kombucha educate people? Who are the target audience?
Initial thought: Kombucha as our product, based on Kezia's portfolio
- Vitamins in Kombucha
What is the purpose? What could the experience journey be?
Can people feel Kombucha? Include 5 senses?
Initial Idea of turning a product to a space:
It has been westernized although its origin is from AChinafermented tea that many have yet to heard of More benefits than regular tea Comes in a variety of flavors that cater to wider Couldaudiencebehomemade
Relating Kombucha to a service
How does Kombucha appeal to people?
Forming a space that sells experience, it could be installation, interior spaces, to educate users on BrainstormedKombucha. on other products related to kombucha
- Types of flavors etc
Know the benefits of users drinking Kombucha
- Bringing Kombucha back to its origin
Reason why Kombucha
- Finding out unique point
Is there a variety of flavors?
- Candles
Where is Kombucha from? its origin?
P r o d u c t s e l e c t i o n
- teabags
- Eco friendly
What are the variety of benefits one can gain?
Customisation of products. Allows users to have a personalized set of product. These process allow users to stay educated about the scent, benefits and steps on creating something for themselves.
High technology such as face scanning allows the company to analyse their face condition and recommend the est product to their skin.
installationonBrainstorm
https // ovefromyours.com/
Great customization of products allow users to feel a sense of accomplishment. They themselves took part in making their skin better.
Mood boards Case studies Ideation
Oatside approaches their audience by holding an event to gage the public's perspective towards their milk. Gathering their thoughts on what people think about the drink. Oatmilk also experimented several options before deciding on their main ingredient. These taste test sharpened the direction of approach.
S k e t c h e s a n d I N S P I R A T I O N S
fun
Initial thought on relating wellness with
Having fun gives you confidence
b r a i n s t o r m o n a p p r o a c h i n g w e l l n e s s i n a f u n w a y
Let the packaging engage the audience
Let fun be part of our service, something that motivates you
How to approach audience in a fun way
Influencers/recommendations Publications Advertisement Quest Apparels / Bags Social Events Comics / pop outs / Figurines Party Art and Craft
1st consultation feedbacks
Why young generations now are more keen on mental and physical health/wellness.
Is what I'm buying cheap and accessible?
F e e d b a c k s
Reflect on the insights gained :D
Why should we know where the origin is from
Why young adults may/may not subscribe to oriental/western wellness packages.
Push factor why actor audiences will purchase oriental wellness packages?
Why am i buying what i'm buying
Why asian young adults still subscribe to oriental medicine when western medicine is very much developed.
Why oriental package?
(can add if have some ideas)
what product we have what abt fitness environment
Why young adults now subscribe to the “green lifestyle”, what makes our generation different from the previous generations.
Why does oriental medicine are still very much considered
What to research/reflect on: We are our target audience, may want to reflect these questions on ourselves to find potential solutions/problems.
Research on trends that attract younger audiences?
why are people coming back to eating and drinking healthy how can our service form in plan as compared to affordable drink how to motivate people to drink what mindset do thet have varietys
Consumers gravitate towards brands that share their values.
Conclusion:
More likely to support brands that share the same values as they do, that reflects their lifestyle.
Attracted to more health conscious, yet instagrammable Infused beverages are popular as they contain less added sugars/adatives. ex; infused Interestedvodka. in concepts that offer engaging experiences, stimulate and entertain.
They often purchase sweets as a mood lifter or as a habit after meals.
Gen-Z are looking into more healthier alternatives and is more keen on exploring new, unique flavors with the support of its product's storytelling. More interested in the experience rather than the product/service itself.
87% think about eating dessert one or more times a day. 76% think dessert is essential to special occasions. 47% have restaurants they frequent go for dessert.
Majority of Gen-Z (54%) are willing to spend 10% or more on sustainable Interestedproducts. in the backstories of the products
Focus on behaviors than Preferdemographics.lowcalorie, high flavor drinks
Research: Gen-z's patterns preferences and habits on beverage and sweets
Statistics on Gen-z and Millennial sweet consumption habits
R Started gathering all research and findings on Miro board
e s p o n d t o f e e d b a c k s
How beverage brands can better engage Gen-Z and Millennials
Gen-Z preferences/lifestyledrinking
They prefer the freedom of options such as providing oat and soy milk, instead of dairy. More inclusive to other overlooked communities.
Tea market is expected to have a robust growth, driven by new innovations and beneficial alternatives such as turmeric. Tea entrepreneurs are trying to bring out tea flavors that is silkier and sweeter without dairy or sugar. Practices mindfulness and its tea history and adapt it to modern context. Convenience is a deciding factor. Focusing more on the experience of drinking, and more complex, substantial flavors.
Millennials and Gen-Z drive 21st Century tea preferences
Prefers convenient products/services that can support their hustling lifestyle. RTD (ready-todrink) products.
They're concerned on how alcohol may affect their attitudes, usage, or even image on social Seekingmedia. hydration is now more prioritised than drinking alcohol. They moderately drink to socialise, express or just in a good mood to celebrate. It's a reflection of their lifestyle
Why Gen-Z are less interested in alcohol than previous Generations
Gen-z are independent in nature More Gen-z are enterng the workforce this year
Gen-z are seeking for originality Gen-z engages themselves through good beanding; progressive and inclusive
Research: Purchasing power of Gen-z
Gen-z's engage themselves through relatable subtle placements Combined spending power of above Adventurous100bn in nature
Ecopower house
Increase obesity rates among teenagers and adults
R e s p o n d t o f e e d b a c k s Started gathering all research and findings on Miro board
How beverage brands can better engage Gen-Z and Millennials What are the health risk of unhealthy consumption?
Proportion of overweight children in our mainstream schools, aged 6-18 years old, has increased from 11 percent in 2013 to 13 percent in 2017 Drinking high amount of sugar/ sweetened beverages such as soda, can have various adverse impacts on your Thesehealthrange from increased chances of tooth decay to a higher risk of heart disease and mentabolic disorders like type 2 diabetes.
R e s p o n d t o f e e d b a c k s Started gathering all research and findings on Miro board Comparison on Kombucha vs Boba ( One of the Gen-z favourite)
Fermented tea (Kombucha for ex.) Advocates say it helps your digestion, rids your body of toxins, and boosts your energy. It's also said to boost your immune system, help you lose weight, ward off high blood pressure and heart disease, and prevent cancer. But there's not a lot of evidence to support these claims
It's nearly impossible to get clear info on this, but my research shows that each boba ball contains between 5 and 14 calories. A typical boba drink uses between 25 and 75 of these tapioca pearls, so that means that just the tapioca in your drink can easily add up to hundreds of calories.
Not only does it have the same health benefits as tea — it's also rich in beneficial probiotics. Kombucha also contains antioxidants, can kill harmful bacteria and may help fight several diseases. Here are the top 8 health benefits of kombucha, based on scientific evidence
Boba itself provides very few health benefits, though its calories and carbohydrates can provide you with a boost in energy. In most cases, boba tea contains high levels of sugar, which is linked to long-term health conditions like diabetes and obesity, liver problem and heart disease.
Deciding whether to go with optimal or oriental wellness
R e s p o n d t o f e e d b a c k s Started gathering all research and findings on Miro board
Aim: Bring Kombucha back to its origin. Let current youths try healthier beverage instead of unhealthy ones
Mindmap on how Kombucha relates to oriental wellness
What can attracts the attention of the youths? can flavors, varieties work?
Idea 1: Selected Kombucha as our product.
This mind map helped us brainstorm and answered some of the whys and Alsohows.found out on psychological factors that affects the choices Gen-z's Howmakecan making healthier and better choices boost youth's productivity
ORIENTAL? OPTIMAL?
Final Reflection
We later introduced Optimal wellness into oriental wellness as I felt that it can give a broader perspective on how oriental wellness leads to optimal wellness.
I thought of creating a persona of our own as we wanted to show how we as genz thinks about unhealthy consumption. How genz is 'blinded' by the names of the brands, thinking it i healthy to purchase them. But I believe, the part where I had the most fun is, brainstorming on the packaging. I had lots and lots and lots of ideas in mind and i couldnt wait to actually start doing it.
on Week 1
Brainstorm on questions 5W1H All the whys and hows Survey
Persona
02
Studio Notes mapping
s
Redirecting Gen Z's towards an optimistic intepretation of self reward.
Redirecting Gen Z's towards an optimistic motivation of self reward.
Reapproaching a positive exploration on Gen Z's mental fulfillment.
t u d i o n o t e s a n d c o n s u l t a t i o n
Research on trends that attracts younger audience
ONE LINER INSIGHT BRAINSTORM:
Why should we know where the origin is from Should young people subscribe to oriental package
Push factor on why target audience will youngsters will purchase the package
Reapproaching a positive exploration on Gen Z's mental satisfaction.
Why am i buying what im buying
Redirecting a optimistic exploration on Gen Z's wellness indulgement.
Is what I am buying accessible and cheap to the younger audience
Redirecting a positive exploration on Gen Z's wellness indulgement.
Finding out development consumers are going
Materiality is a translation of critical thought
Why oriental wellness
Insight Brainstorm
Bonding graph to ensure that a community will be built around people who wants to make a change in their beverage choices
This One liner can help us have a better vision of what our product should provide Aim: Provide a service to youngsters that will motivate them on making healthier choices in their daily consumption.
- What do you think is the correct behaviour when it comes to drinking healthy?
- Taste/Flavor options may not suit them (sour/fermented taste).
Questions we're looking into right now?
- What are Gen-Z's eating/drinking habits
Describe how you feel after drinking so much unhealthy beverage in a week?
- No or small community/routine/ritual, unlike matcha and coffee.
Reframing the right questions
- What is considered healthy to you?
understand youngsters drink choices
( Brainstormed on behavioural questions to ask in the survey)
s t u d i o n o t e s a n d c o n s u l t a t i o n Survey
Drafted a survey hoping to get responses on Gen-z's and millennials
see if they are aware of their drinking habits
- Why Gen-Z are invested in sweet drinks/desserts.
To always question ourselves on:
If they are aware of the consequences of drinking their favorite drinks in 5 years time
- Purchasing power of Gen-Z
- Price point. More expensive than soda/other beverages.
- Unfamiliar with the benefits of kombucha
- Can you imagine drinking your current favourite for another 5 years? what consequences will there be?
If they are satisfied with their beverage
Why people may not want to buy kombucha:
- Gen-Z preferences on drinking choices
The purpose of this survey is to
If they need caffein or was it dopamine that keeps them going
Clearly in our personas, we found a few common points from the perspective of a youngster.
s t u d i o p e r s o n a m a k i n g
A want not a need Aware of unhealthy consumption Does not need caffeine necessarily but purchase the drink out of Agreehabit that healthier alternative drinks in the market are not healthy at all but mixed with other preservatives. Would want to change our consumption habit Struggle to stay away from favorite beverage
Since the target audiece is Gen-z's and millennials, we decided to do a persona based on ourselves. This is to find more insights on what our generation likes and dislikes.
How are we going to approach the audience?
OPTIMISTIC MOTIVATION REDIRECTING GENZTOWARDS AN
Redirecting Gen Z's towards an optimistic motivation of self reward.
Had to move on to find the motivations to consume a healthier beverage as youngsters like us are hard to convince, stubborn etc. Most habits are hard to change as they have existed for a long time
How sure am I that I can change their mindset?
What will motivate them to change?
s t u d i o p e r s o n a
One liner statement
What is the community that we are building?
What is our declaration statement?
Would it be fun?
OF SELF REWARD
One liner statement
n d c o n s u
s t u i a l t a t i n
d
Mind map to brainstorm on target audience. From the mind map, we are able to come out with questions to discover the insights of what motivates them, what is fun to them, how we can approach them Weetc.came out with a declaration statement to further clarify our direction of approach
o
Mind map on Gen-z
o n o t e s
Definition of Optimal wellness:
The world health organization defines optimum wellness as “a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity.” Complete comes from the Latin word cum, meaning with, and plere, meaning filled.
Kombucha has been known to give people a nice energy boost. This is due to the formation of iron that is released from the black tea during the fermentation process. The bubbly drink also contains small amounts of caffeine and B vitamins, which both naturally energize
s t u d i o r e s e a r c h o n o p t i m a l w e l l n e s s
Research on how Kombucha relates to optimal wellness
Not only does it have the same health benefits as tea it's also rich in beneficial probiotics. Kombucha also contains antioxidants, can kill harmful bacteria and may help fight several diseases
Kombucha in its most basic form is tea. Tea contains polyphenols which are packed with antioxidants to protect the body from oxidative stress. Tea also contains a wonderful amino acid, known as L Theanine, which is proven to increase mental alertness, focus and brain functioning
Final Reflection on Week 2
No matter how much I;ve expanded the mindmap, i feel that it is not enough and has to be dug deeper. However by doing these mindmap, we discovered new approach, came out with purpose statement and declaration statement as well. We also came out with a rising concern and a solution
We hard a hard and fun time coming out with these research questions.
Studio feedbacks
Research and findings Survey
Moodboards
0 3
5tudio Notes
New approach
New ideation Research
Analysis, listening
Inform and guide market research
In this lesson, I learnt about market vs design research. These are some valuable points I think would benefit me in my future studies. There are different understanding between market research and design research.
perceive what users think
Uncover the demographic use of data to perform better decisions, economic and statical information. Important to give valuable insights
Understand human behavior and measures that governs such behavior
Observation>Psychological intuition
s t u d i o n o t e s o n m a r k e t y s d e s i g n r e s e a r c h
Dive deep to observe needs
Decision Making
Uses data to gain valuable insights
Look ahead at how my service/ product can carry on overtime
Uses different research methods to understand and uncover insights of user
Uncovers hidden needs of pain points
Focus on the sales and purchase
Reverb limitation and values
Assumption does not count
ReasonablyIntuition
Decision making plays a big part in making important decisions. Such decisions can determine the outcome of a Differencesdesign. between Market Research and Design Research.
Inform and guide design research
How customers experience and use
Learn about a subset of people in their values, desire, towards ethnological studies
Design MResearch arket Research
Based on the survey that we have conducted, we gathered over 70 response of Gen-z's and millennials sharing they views on unhealthy consumption. They also shared their views on the consequences of taking their favorite drinks in the coming 5 years.
These behavioral questions helped us understand a Gen-z's perspective on unhealthy consumption. It helped us brainstorm an approach to communicate with Gen-z's on changing their mindset
s t u d i o n o t e s Survey Results
of what they drink despite knowing the consequences such as diabetes, high cholesterol, gaining weight, high blood pressure and kidney failure for some.
s t u d i o n o t e s
This not only shows that Gen-z's are stubborn, not yet convinced to try new things but some also shows that they are willing to try other alternatives that will benefit their health Conclusion of survey results
In Peopleconclusionareaware
n e w i d e a t i o n Part 2: How do we approach Gen-z in a fun way
Relate service into mind games
Connecting with sustainability Wellness community
Connecting wellness with sustainability. ex: reusable cup, cup sleves, straws, etc. Bridging sustainability with wellness.
Focusing on:
Mental wellness > physical wellness
Based on my personal observation, Gen-z's love to follow trends trending on social media etc. Such as purchasing pop marts at a high price, getting bubble teas just because their friend wanted some, game lovers, spends a lot of time on their mobile phones and many more Therefore my team and I decided on designing an application that suits today's Gen-z audience. We thought of a gaming concept that is easy to understand,
Knowing your body clock improves productivity n e w i d e a t i o n How do we approach Gen-z in a fun way Part 2: Getting fnb stores to create a digital item for customers to acquire Focusing on: Collaborating with beverage companies in Singapore such as Liho, Each a Cup, Koi, Rnb, Yakun, Boost, Coffee bean, Starbucks, Huggs, Etc.. What to put on the cup sleeves: Game Macots Wellness Leading Questions QR code to Game Branding Game concept brainstorm
Fix what u would need
Summary of mood board to start on our wellness game application. Engaging poster / content look
Its about damn time
Sweet and sweeter
Sweetness revolving u
Ministry of nutrition
Need a fix? Try me
Sugar rush? Sweet flush
Legally sweet
Ding dongg
How do we approach Gen-z in a fun way
n e w i d e a t i o n
Dong effect
Master time
Sweeter than ever
Guess what?
Tic tok
Brainstorm on tagline
A fix you can feel good about Trust me, i know what you need
Propose idea to have a main mascot, informative design to keep the user engaged
Fixing your cravings
Your fix is here
I'm here for you
Sweet stick
Sweet adventure
Sweet busters
Better be tasty than unhealthy
No caffeine? I got chu
Sweet time off
Party sweet
Better off sweet
Sweet proposal
Sweet drink sweet me
The sweet side
If you’re looking for a fix, try me
Pretty sweet
Sweet day off
It s never too sweet
Ding effect
Brainstorming on game title
Sweet perfect
Sweet club
Sweet time
Sweet spot
n e w i d e a t i o n More mood boards on the game
Wellness Application
on Week 3
Final Reflection
I also helped to promote the survey to gather as many response as i can by promoting them on my social media like tikok and Instagram.
This is a fun week for me. I get to draw a lot, explored a lot of cute characters, tried Adobe Illustrator after a long time, and managed to come up with a few 3d lands that I am satisfied on. Crafting out correct questions can be hard sometimes but it managed to help use get the insights we needed.
ELEVATOR PITCH
04Studio Notes Pitch preparation 5 steps to a perfect pitch
Feedbacks
SWEET SWEET SWEET DAYDAYDAYOFFOFFOFF SSWEET SWEET WEET DAY DOFF AY DOFF AY OFF SWEET SWEET SWEET DAY DOFF AY DOFF AY OFF SWEET SWEET SWEET DAYOFF DAYOFF DAYOFF SWEET SWEET SWEET SSWEET SWEET WEET DAY DOFF AY DOFF AY OFF s t u d i o Brainstorm on game title SSWEET SWEET WEET D A Y O F F D A Y O F F D A Y O F F
Order and sequence - Have a direction of flow
Communicate my value PromoteShowachievementpassion
Explain
Change the question based on the person u speaking to - their background, position, side of interest etc
Show credibility - The potential of the business. How far can it take off, how impactful can it be in people's life Have a testimonial - To further push your chances of getting your pitch accepted Make people want to know abt u and ur campaign. have a conversation.
Things to take not of when making a pitch
What problem do they have that cannot be solved - Discover insights and deliver
Tone of voice - Stay sturdy and confident
What solution to what problem can I present - A solution that can not only solve the current issues but benefits the future as well
5 Steps to secure a pitch
Engage w a relatable qn what i do
What do u want from them - To purchase your product? Convince by your speech? Sharing the word? etc
Elevator speech is not a life story, just to engage. Positively impact everything in their life and giving something authentic to buy into
Clarity in speech - Be clear of what I am speaking. Have straight deliverables
Attention factor - A unique selling point that captures people attention Be aware of responses - Stay prepared on the backlash, feedbacks and questions.
Notes on making an elevator pitch. There are only a few aspects to focus on when it comes to creating a convincing pitch for your client.
s t u d i o n o t e s Pitch
To address the favorite beverage intake among Genz . From this we can determine how unhealthy Genz choices are. Address how the choice of beverage can influence behavior and mood. As both are related to wellness.
First step of the service blueprint would be to create a persona, then begin exploring healthier beverage in virtual and reality stores, followed by receiving rewards via qr code from physical stores and points from virtual stores. lastly using accumulated rewards to upgrade base in game or redeem a drink from physical store.
Speech Preparation
Introduction to Sweet
Day off., an application that can help redirect their lifestyle.
Showing how Genz can earn reward trying to keep healthy. Rewards to be linked to their algorithm to further motivate them living a healthy lifestyle
s t u d i o n o t e s Pitch Preparation
Sweet day off. a game that was designed on a reward basis. it is a fun, engaging and educational way of approach targeted to genz and millennials. it provides feature to show nutritional level of drinks. well ofc rewards earned can be used to upgrade character base or even head down to the store for a drink redemption.
Rewards earned are to circulate their body clock to boost productivity.
Service blueprint to show the actions required to download and understand the app. It also shows backstage stages needed to allow users have the full experience.
Game design that caters to current Genz favorite. Inspired from a switch game that youngsters are currently obsessed with.
Address how body clock influence our daily activity.
Target is a genz. She has her own frustrations on keeping her wellness healthy. However, she has yet to find out on the best approach to change her wellness.
Brand collaboration. These are potential brands that youngsters approach more than a few times a week
Scanning QR code to earn rewards.
Mascot
Character development
Game Ideation
s t u d i o s k e t c h e s o n g a m e d e v e l o p m e n t
We thought of going with a cute but realistic look. The main character has its own house where he/she is allowed to upgrade and expand its base.
Houses / Land development
Users are supposed to explore between different lands to play multiple games that lead to wellness.
Bebeverageaware of what ppl will respond to in real life situation
Lifestyle questions
Understanding Gen-z consumption habits to bring in another healthier alternative drink to replace main source of consumption.
Voucher to co-existing spaces
Address individual by making a choice as ppl still go to the norms
What audience needs to be convinced to change their beverages
Link reward system to other activity instead going back to the same store
Distracting slides
Target audience to have a clear mindset of changing
AfterChanges:the consultation, our team decided to change our shift from
Understanding Gen-z consumption habits to determine their mindfulness on wellness.
Rewards that push productivity
What do u think is a healthier choice when it comes to choosing a
Tweak the user persona that shows more frustrations on how she cannot keep her wellness healthy. How Jess is unintentionally hurting herself.
A convincing service in the context of getting audience on board with our idea of getting healthier option with well being Audience acknowledgement
Know sensitivity of target audience
s t u d i o c o n s u l t a t i o n
Consultation feedbacks
Overall wellness
Fish tank idea user anchor their handwritten note of their problems and sank it down the tank. This can be a form of releasing emotions Balloon Installation idea - user to write down their troubled feelings on the balloon and watch the balloon fly away. It is a form of satisfaction and Projectorrelease idea- users write down their thoughts and feelings and sent it to the projector. The projector will then reflect the image of the drawing.
To not weigh their troubled feelings down and keep it to themselves. Instead, learn to release your emotions with a simple gesture. This is exactly the thought the application is trying to deliver to the youngsters.
s t u d i o p r o g r e s s Letting users experience releasing of emotions
Through this, it can gather crowds and let their surrounding people be aware of wellness. However, this approach could not be done as the drawings might intrigue a certain memory of an individual. we wanted to promote awareness on wellness therefore decided to come up with an installation where there is high Gen-z traffic. This simple action can help youngsters realize the importance of not keeping everything within them . It can cause harm to their overall wellness such as emotional Brainstormeddamange. on what can help youngsters release emotions
s t u d i o c o n s u l t a t i o n Our response
NEW DIRECTION OF APPROACH
After much contemplation, we figured out that vouchers might not be the correct form of reward to reward youngsters on choosing the right beverage. Healthy food and drinks option is a choice. Therefore by introducing a new beverage replacement might not change their mind of drinking and eating healthy.
Why Littleso?do
youngsters know that the cause of bad unhealthy wellness can start with their food options. Teenagers have a unhealthy eating and drinking habit. Poor selection of F&B choices can increase their risk of physical health problems like heart disease and diabetes. It can also affect your sleeping patterns, energy levels, and your general health. You may have noticed that your mood often affects the types of food you choose, as well as how much you eat. Therefore, all of this is related to Optimal wellness.
So our solution to tackle : How to motivate youngsters to be more aware on wellness in exchange for a better option of self reward. is to Introduce an application to the youngsters, to guide them on a healthier lifestyle with a fun approach towards optimal wellness.
However, from the survey that we conducted previously, we discovered another point of view to approach Genz and that is - By understanding Gen-z consumption habit, it can help determine their mindfulness to wellness.
I started thinking if i have enough time to do everything as most groups continued with what they have since week 2. I understand that the tutors are trying their best to sharpen our idea as well therefore I couldn't say much.
Final Reflection on Week 4
Since we changed our approach, I feel that the efforts i put in research, sketching and vectorizing has gone to waste. I tried my best in creating graphics for the team etc. But because we had to change our approach, everything changes
Time flies so quickly that we really have no idea if we can submit on time as it seemed impossible to bring my members together as one of them have covid.
PROGRESS
05
s t u d i o p r o g r e s s Progress to finalize overall boards
Storyboard are not yet described. The flow of the boards is not yet finalized as well. Progression on storyboarding. (1)
Service Blueprint has to be changed since the direction of our approach has changed.
Website template
Application Interface in progress
Logo Design for Application
Service blueprint in progress
Storyboard In progress
g r
Storyboard are not yet described. The flow of the boards is not yet finalized as well. Progression on storyboarding. (2)
s
s t u d i o p r o e s Progress to finalize overall boards
Setting a timeline for my group so we can finish our work in time.
Adding more frames into the storyboard, to fulfill it much further.
s t u d i o p r o g r e s s Website and storyboard progression PageCoverRisingConcernSolutionPersona
In the midst of designing a mascot for our application.gameSince it is a 7 day plan, there are 7 wellness.changesmascotsdifferentreflectingintheir
s t u d i o p r o g r e s s
Changing our logo design as what we have previously looked slimy and hard to read. Therefore we decided to go with something simpler
to the storyboard as what we have drawn does not deliver our purpose.
Makingprogressionmoreamendment
Storyboard and logo
Brainstormed on character's journey from Day 1 to Day 7
s t u d i o p r o g r e s s Mascot and application development theforaccessoriesMaking mascot 7Dayto1DqyFinalised Mascot ofdeckFinalized mascotstheforaccessories
Our initial mock up for application. There are a few panels on how the application work and what users can learn from it.
This is to check and test functionality rather than the visual appearance of the product
Low fidelity mock up for Sweet Day Off application
User required to fill in a short Notificationsform.willbebasedontheiralgorithm.
This is an example of how the appearnotificationapplicationwillonthephone
User get to select their daily activity
User his/hercustomizingavatarthemomenttheydownloadedit
collectingApplicationdata to monitor on progress.user's
Application caan be linked to their watches as well. To reduce their main source distraction.of
User finished his/her 7 day plan
s t u d i o p r o g r e s s Final Application Mock up
Words of affirmation used to encourage user to finish their plan.
s t u d i o p r o g r e s s
Changing the service blueprint to fit into our direction of approach
Finalized service blueprint
This is my first time doing mockups. I did not contribute a lot to doing this mock ups as I am not yet so efficient in these software. But I make sure to learn alongside as well such as starting with low fidelity mock ups, then high fidelity mock ups, then finding a mock up template and input the designs in it.
Overall in this week, I feel that working together as a group really matters. There are times when there is no updates, no replies, no response at all.
Through this groupwork, I realize the importance of working together.
Final Reflection on Week 6
L
06 F I N A
f i n a l s t o r y b o a r d Changed the color to suit the branding more Completed the storyboard too.
r e s e a r c h i n c l u d e d i n t h e w e b s i t e
These data are based on a survey that we had done.
Shifted everything to a new website. The website matched with our branding as well.
Video is filmed at a friend's house. The approach is from a POV of a generation z. This user shared her experience of using the wellness application.
P r o g r e s s i o n o n V i d e o
This board is still in progress but it recorded down the necessary data needed to sell our idea on the wellness application.
P r e s e n t a t i o n b o a r d
P r o g r e s s i o n o n
Overall I think there can be a lot of improvement made to this project. Now that I reflect on my work, I wish we explored more in dept on our direction. But because of our last min change in this project, we are not able to continue researching in dept on this topic. To be frank, I am honestly not as satisfied with the outcome. But because we have limited time, I believe this work progress that we have is deemed as acceptable.
Working with students of different domains is an eye opening experience for me. I get to know more about what their subject taught them and also new words too! However, this collaboration with different domains can also bring disapprovals and conflicts to the group. Mainly because we have different art directions. But overall, I am glad that my group finished this project together at last.
Final Reflection on Week 7