Angela Serda / Highlight Summary EVENTS
LOGISTICS MARKETING
Effectively managed multiple events over the past 10 years for the City of Glendale, City of El Mirage, Barrett, the Honors College and as a student at ASU, including logistics, vendor relations, budget/contract management, supervising staff and volunteers, risk management, marketing/promotion, event analysis, and more. Effectively manage event elements: room reservations, catering, RSVP/ticketing, pre-event communication, event rentals, audio tech vendors, decor, timelines, project management. Developed and administered marketing and communication plans with strategies designed to increase awareness of events to multiple target markets through traditional print, radio, social media, online and more.
GRAPHIC DESIGN
Responsible for creation & production of flyers, postcards, event calendars, invitations, programs, maps, signage, ensuring that the collateral fits within brand guidelines.
WEB MANAGEMENT
Effectively manage content pre-event and post-event including recap from Storify using high-quality/hero imagery, and social media mentions.
EMAIL BLASTS
Creatively design images for events newsletter, manage contact database, and work to grow database with opt-in subscription for attendees when signing up for events via Eventbrite.
SOCIAL MEDIA
Manage content for Facebook, Twitter, and Instagram; utilize hashtags for pre-event promotion, engagement with outside audiences during event, and post-event analysis.
PUBLIC RELATIONS
Have successfully garnered publicity for events while working for City of El Mirage and City of Glendale, with the ability to pitch various stories for media.
VIDEO PRODUCTION BUDGET
Have created multiple videos to be played during pre-show & promotion for events, including script writing, overseeing editing, and posting on video channels. Oversee event expenditures and ensure that event costs are within budget parameters, manage contracts and agreement for vendors, and negotiating when necessary to fit within budget.
COMMUNITY DEVELOPMENT
Effectively create new partnerships with local community organizations, businesses, civic groups, youth organizations and more to enhance the event experience, and increase event attendance.
SPONSORSHIP
Experience creating unique sponsorship opportunities for local businesses that have off-set event costs, securing both monetary contributions and in-kind donations.
LEADERSHIP
Supervision of staff and volunteers during work hours and at events.