Artsline Spring 2020 Campaign Recap

Spring 2020 Launch

Jayarr Steiner

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valleymetro.org/artsline

ARTSLINE SPRING LAUNCH In spring 2020, Valley Metro Marketing, Communications and Public Art departments came together for a new campaign called Artsline.

The initiative raises awareness and promotes the use of public transit to connect to public art and destinations located within close proximity to the light rail line. The tagline for the program is “Connecting communities through culture and creativity.� Creativity, Culture and Community are the pillars of the program. These represent placemaking through station art, opportunities for local and national artists and collaborations with arts and culture destinations as well as non-profits. The spring launch for the initiative, included a new partnership with Artlink, a local art non-profit that connects artists to opportunities.

MESSAGE FROM THE ARTIST Hello! My name is Jayarr.

I split my artistic practice between two projects. A monochromic exploration of the nude female form as trees. That one is called SOUL OF ARBOR. The other is a colorful, neon-vomit, positive message, over the top project called YOU ARE AMAZING. Complete opposites.

I’ve recently done a series of six, live art sessions for Downtown Tempe and an oversized mural for Downtown Phoenix Inc. I can feel that I’m becoming a conduit for something huge. This YOU ARE AMAZING message touches people in a way that I’ve never seen before! I imagine myself using this response to uplift underserved communities, inner city schools...things like that.

I’m a dad and I love yoga. I have a 1000 sq ft studio in Tempe on the same property as my house. I love making people uncomfortable. It’s how we grow!

I’m an extreme extrovert, so PLEASE come find me and talk to me. In person, or in the digital world.

@jayarr.art www.jayarr.art

MARKETING MATERIALS Valley Metro provided marketing support and production for the artwork produced by the Artsline Spring 2020 Spotlight Artist, Jayarr Steiner.

The creation of materials included the following:

LIGHT RAIL CAR CARD AND CEILING ART

• Bus and light rail cards • Ceiling art inside the train • Large-scale wall art at Roosevelt/Central Ave station • Artsline bus and train wrap • Postcards • Stickers • Arts & Culture brochure cover • T-shirts

LARGE-SCALE WALL ART ON CENTRAL/ROOSEVELT

BUS WRAP

LIGHT RAIL WRAP

BROCHURE COVERS

POSTCARDS

VA L L E Y M E T R O

Arts & Culture DESTINATION GUIDE

T-SHIRTS

STICKERS

In partnership with

The program also included a mobile bus gallery featuring Valley Metro public art pieces that debuted on February 15 and was shown again on March 7.

Jayarr’s work was instrumental for the spring launch as he created more than six custom pieces. His involvement was further enhanced by his participation in all the Artsline events; even creating live painting demonstrations that added to the experience of the event.

The campaign resulted in increased awareness of the art community, built the foundation of the Artsline brand and encouraged the community to take light rail to arts and culture destinations.

Valley Metro hopes to expand upon the Artsline initiative while also expanding campaign elements and enhancing processes for future artists.

THANK YOU!