Anecdote Candles Corporate Gifting Program

Page 1

Corporate Gifting Guide - Fall/Winter 2022
Introduction2

Thank You for Your Interest in Creating a Custom Candle!

We are thrilled you’d like to partner with us on a custom candle. Enclosed in this catalogue is a short overview about who we are, what we do, and how we can help you transform your brand with a scent and a story.

Anecdote Candles Corporate Gifting Guide 3

Get Ready to Spark Something New.

4 Introduction

As Seen In

At Anecdote, we’re making fragrance a conversation piece. Inspired by personal recollections and cultural trends, each candle is designed to remind us of stories worth sharing. Our packaging is modern and playful, but we take quality seriously. All candles are handpoured using natural ingredients with

no additives, dyes, or preservatives. Our coconut-soy wax blend, cotton core wicks, and premium phthal ate-free fragrance oils create a clean burn and powerful scent throw. We invite you to share our stories and create your own!

Anecdote Candles Corporate Gifting Guide 5

Get to Know Us.

1. An accidental business.

We were founded in 2019. Anecdote began as a side project when our founder was getting migraines from the candles in her apartment. After a lot of tinkering and one tradeshow, the brand was picked up by Nordstrom, Macy’s, Anthropologie, and other national accounts that same year.

2. Female-owned and operated.

We are a fully bootstrapped operation that has grown more than 10x since its inception. Our small team is here to help you make all your candle dreams come true!

3. Based in Brooklyn, NY.

All of our candles are designed, produced, and ultimately shipped out of our 10,000 square-foot facility in the heart of Sunset Park in Brooklyn, New York.

6 Introduction
We are...
Anecdote Candles Corporate Gifting Guide 7 And
our candles are...
Hand-Poured Coconut-Soy Wax Blend PhthlalateFree Fragrance No Additives or Preservatives Cruelty-FreeCotton Core Wicks

We think every occasion is candle-worthy! Here are just a few ways you can elevate your brand with a custom product.

8 Introduction

1. Customer Appreciation

Express gratitude to your customers or attract new ones, while showcasing your brand on your customers’ coffee tables!

This may be good for: Realtors, Sports Teams, Professional Services

New Home / Smells like 3 coats of paint and a 30-year mortgage.

2. Event Activation

3. Celebration

Let your customers bring back memories from key branding moments or events.

This may be good for: New Product Launches, Record Releases, Opening Days, Corporate Retreats

GAME DAY / SMELLS LIKE dug outs and double plays.

Celebrate big moments like promotions, work anniversaries, or award ceremonies, and make sure that memory lasts!

This may be good for: Startups who want to stay top of mind.

WORK-A-VERSARY / smells like Work Friends and calls that won’t end.

Anecdote Candles Corporate Gifting Guide 9
Candle Builder10

Let’s Get Started!

Anecdote Candles Corporate Gifting Guide 11
Design a candle in 5 easy steps. 1. Pick a Vessel 3. Select the scent 5. Pick your color 2. Write the story 4. Customize it

Step 1: Pick a Vessel.

12 Candle Builder
40 - 50 hour burn time 7.8 Oz Straight Sided Jar
Anecdote Candles Corporate Gifting Guide 13 Choose a Glass Jar (7.8oz) or a Gold Travel Tin (3.4oz). Our glass jars are adorned with a brushed gold monogram lid and are the perfect statement piece for any room. Travel tins are great options for events with out-of-town guests or curated gift boxes. 20 - 25 hour burn time 3.4 Oz Travel Tins

Step 2: Write the Story.

A. Name it!

A maximum of fifteen characters including spaces.

Candle Builder14
It’s more than a name, it’s an anecdote. The next step is your chance to express your brand.

B. Write the anecdote!

A maximum of 40 characters, including spaces and excluding the words ’smells like’. Even when developing our own in-house products, we always start with the story before designing the scent. We think that is the best way to make your anecdote memorable.

Tips for Writing a Candle-worthy Anecdote:

1. Try to pair two intangible things - e.g, “your brand and marketing plan”. This is your chance to showcase your brand!

2. Avoid using any references to fragrances here. It will be confusing when we add the fragrance description in the next step.

3. If you do have a fragrance in mind, think about how that may tie into your anecdote. For example, “spicy banter” and “fresh gossip,” have similiar sentiments - but translate to very different fragrances.

Anecdote Candles Corporate Gifting Guide 15

Step 3: Select the Scent.

You can select from ten of our core scents that span a range of fragrance families. We encourage you to think about how the fragrance connects back to your anecdote, and we’re happy to offer some assistance! When selecting a fragrance, think about the purpose of your candle and how the fragrance ties back to the copy. We included some pointers to help you get started.

16 Candle Builder
Once we write the story, it’s time to translate it into a scent.

AMBER

Scent Notes

Warm, luminous, sophisticated and unisex

Copy Considerations

Good for sophisticated moments, complexity, or bright starts.

Scent Options

Mid-Century Modern, Vinyl Records

GREEN & FRESH

Scent Notes

Calm, fresh, and renewing

Copy Considerations

Good for fresh escapes, summer/water themes, or light topics.

Scent Options

Flannel & Fedoras, Lake Life

FLORAL

Scent Notes

Fresh, floral, and uplifting

Copy Considerations

Good for spring time, bridal celebrations, or outdoor references.

Scent Options

Succulent Garden, Rooftop Soiree

CITRUS

Scent Notes

Bright, sparkling, invigorating

Copy Considerations

Good for celebrations, festivities, or feelings of gratitude.

Scent Options

Bottomless Mimosas, Quarter-life Crisis

EARTHY & WARM

Scent Notes

Calm, inviting, and renewing

Copy Considerations

Good for new beginnings, warming sentiments, or home references.

Scent Options

Adulting, Comfort Zone

Anecdote Candles Corporate Gifting Guide 17

AMBER

Warm and complex, this fragrance’s rich woody base is topped with lively floral and citrus notes. Hints of lavender, jasmine, and orange add contour to this candle’s inher ent simplicity.

This scent is as subtle as it is bold. Opening notes of bergamot, jasmine and amber are balanced with a soothing base of sandal wood and oud.

GREEN & FRESH

Fresh, dewy, and renewing, this is the ulti mate unisex scent. An alluring fusion of or ange and grapefruit floats above an earthy base of oakmoss, amber, and sandalwood.

This fresh aroma will leave you imagin ing blue skies for days. Opening notes of sicilian lemon leaves, key lime, and sparkling water float above an earthy medley of mint sprigs, bergamot, and cedarwood.

FLORAL

This fragrance captures the alluring blend of cactus flowers and coconut on top of a soothing sandalwood base. Top notes of green and citrus round out the scent.

This fragrance is the essence of elegance. Crisp notes of red apple, jasmine, peony, and rose float above a soothing suede base.

CITRUS

This candle leads with a sparkling citrus aroma of blood orange, bergamot, and grapefruit. Fresh green notes round out the scent to create a balanced yet invigorating fragrance.

A bold fusion of grapefruit and mint floats above a rich heart of lavender, bergamot, and rhubarb. The result is an aroma that is as invigorating as it is relaxing.

EARTHY & WARM

Adulting (Fig & Cashmere)

Clean, sophisticated, and earthy. An invigo rating blend of fig and sandalwood infused with grapefruit and lemon that evokes a sense of order and serenity.

Comfort Zone (Coffee & Cedarwood)

Fresh, dewy, and renewing, this is the ulti mate unisex scent. An alluring fusion of or ange and grapefruit floats above an earthy base of oakmoss, amber, and sandalwood.

18 Candle Builder
Mid-Century Modern (Amber & Vanilla) Vinyl Records (Black Oud) Flannel & Fedorass (Oakmoss & Amber) Lake Life (Sparkling Lime & Lemon Leaves) Succulent Garden (Floral & Coconut) Rooftop Soiree (Peony & Suede) Bottomless Mimosas (Citrus & Bergamot) Quarter-life Crisis (Grapefruit & Mint)

When selecting a fragrance, think about the purpose of your candle and how the fragrance ties back to the copy. It’s less about the actual fragrance notes and more about the feelings it emotes. Our team is also happy to share some suggestions based on your anecdote!

Anecdote Candles Corporate Gifting Guide 19
Transform your brand with a scent and a story.

Step 4: Customize it.

Note

Include your name in the Anecdote typeface or add your logo wordmark. Just send us the file and we’ll take it from there.

The fragrance notes will be printed on the back of the panel as default. Alternatively, you can include a personalized note. Three sentences max please!

20 Candle Builder
1: Wordmark 2: Personalized
Anecdote Candles Corporate Gifting Guide 21 Showcase your
brand even more
with two customization options.

1. Wordmark

in Anecdote typeface

Option

Your brand name in the Anecdote typeface.

Option

Logo

Right

Option

Your logo. Just send us an SVG and please make sure it is horizontally formatted.

Section22
1
2
Option 1a: Wordmark
1b:
Right PanelLeft Panel
PanelLeft Panel

2. Personalized Note

Option 2a: Fragrance Notes

Right PanelLeft Panel

Warm and complex, this fragrance’s rich woody base is topped with lively floral and citrus notes. Hints of lavender, jasmine, and orange add contour to this candle’s inherent simplicity

A. Fragrence Notes

The default option is to use the fragrance copy featured in the Fragrance Library.

Option 2b: Personalized note

Right PanelLeft Panel

Here you can include a personalized note. Thank your customers for their continued business, celebrate your employees’ hard work, or share inspiring information about your brand or event.

B. A Personalized Note

Write a personalized note tailored to your customers.

Anecdote Candles Corporate Gifting Guide 23
Candle Builder24 4. Logo 3. Scent 1. Name 2. Anecdote Make your brand Unforgettable.

Personalized Note

Anecdote Candles Corporate Gifting Guide 25 5.

Step 5: Pick your Colors.

26 Candle Builder
Choose from one of our three color options or send us your brand colors to personalize your candle even more. Standard Bold - Cream on Blue Light -
Coral on Cream
*See all the color options on pages 28 - 29
Anecdote Candles Corporate Gifting Guide 27
Color Option 1: Standard
Text
in black on our standard cream background Color Option
3:
Light
Text
in your favorite color on our standard cream background Color Option 2: Bold
Text
in cream on bold and daring colors to add a touch of playfulness.

Make a Bold Statement.

28 Candle Builder
B-CC Cream on Coral
B-CG
Cream on Goldenrod B-CT Cream on Teal B-CN Cream on Navy
B-CP
Cream on Purple B-CB Cream on Blue B-CJ Cream on Jade
B-CO
Cream on Orange

Or Drop a Subtle Hint.

L-CC Coral on Cream

L-CC Orange on Cream

L-GC Goldenrond on Cream

L-JC Jade on Cream

L-TC Teal on Cream

L-BC Blue on Cream

L-NC Navy on Cream

L-PC Purple on Cream

Anecdote Candles Corporate Gifting Guide 29
Anecdote Candles Corporate Gifting Guide 31 Candle Builder Part Five (with color)

Additional Info: General Timeline

Once your brief is submitted and your artwork is approved, it will generally take about two weeks for your candle to be created and another week for shipping. This timeline is illustrative just to give you an idea of the sequenc ing of events and typical time to complete. Orders over 1,000 units may take more time to complete during busy season.

WEEK ONE WEEK TWO WEEK THREE WEEK FOUR

Candle brief completed and copy approved

Transit Time (up to five business days)

32 Additional Info
Design Materials Production Shipping Label
printing
Production
Anecdote Candles Corporate Gifting Guide 33

Additional Info: Pricing

34 Additional Info
Anecdote Candles Corporate Gifting Guide 35 Pricing is listed below for both jars and tins. This includes the price of ground shipping (for bulk orders). Glass Jars - MSRP $26 Travel Tins - MSRP $14 QUANTITY PRICE PER CANDLE % OFF MSRP 96 - 498 504 - 900 900 - 1398 1404+ $19.00 $17.00 $15.00 $14.00 28% 35% 42% 45% QUANTITY PRICE PER CANDLE % OFF MSRP 96 - 498 504 - 900 900 - 1398 1,404+ $9.50 $9.00 $8.50 $7.50 30% 35% 40% 45%

Shipping

costs

on real-time carrier rates,

costs

both options.

36 Additional Info
Bulk shipping is included in the price of the candles. We can also ship directly to your customers using your carrier of choice. Shipping
are invoiced separately when your order ships based
but the following tables show estimated shipping
for
Dropshipping Rates SERVICE GLASS JARS TRAVEL TINS USPS First Class USPS Priority Mail UPS Ground n/a $10.50 $11.50 $4.50 $9.50 $11.50

Add-Ons

Anecdote Candles Corporate Gifting Guide 37
Additional add-ons are available for any order. ITEM PRICE White gift box (plain) Colored label for box Printed gift note (printed on cardstock with your company’s logo) Custom scent development Copy revisions (in addition to first two complimentary $3.00 / unit $1.00 / unit $2.00 / note $400 / flat fee $50 / revision Make your gift extra special with any of these add-ons.
Additional Info38

Ready to Get Started?

us at wholesale@

fill out this form.

Anecdote Candles Corporate Gifting Guide 39
Email
anecdotecandles.com or