My portfolio - Andrea Espejel

Andrea Espejel

ME

Designer passionate about the materiality of objects and what

evoke to the

Interested in the development

EDUCATION 2017 - 2022 Bachelor’s degree in Industrial Design, Tecnólogico de Monterrey.

in Innovation, strategy and business environment.

Specialization in Art, object and fashion.

Fundamental, Zona Maco.

Nonu, Leader of Marketing and Branding team. Rojo oscuro, Art direction First assistant.

Anahuacalli Collection, Corporeal architecture and accessories.

professional C1.

TABLE OF CONTENTS

CARAFE Prototype, Production, Sales Pairs 03-05

MED+ UX/UI, Research, Service Group 09-11

NONU Business development, Marketing and branding. Group 12-14

MILLAROMA 3D modeling, Packaging Individual 06-08

INÉREO Workmanship, Art Direction Pairs 15-17

COLLECTION

CARAFE

Minimalist set, made of high-temperature ceramic, ideal for storing hot and/or cold beverages.

Carafe is a project that is part of the Fundamental collection where the same typology and finishes are shared, in terracotta, cream and amber colours. The purpose was to be part of a family of souvenirs that could be highly marketable without leaving quality a side.

The project was exhibited in one of the most important design galleries in Latin America; ZonaMaco, which took place in February 2019 in Mexico City.

A SET FOR SPECIAL OCCASIONS

Throughout the project, different elegant typologies were explored that, with minimal details, created a relationship between the user and the parts of the set.

For the prototyping stage, a cylindrical shape was chosen that reduced its radius at the top, so that it was easy to hold and temperatures could be preserved.

Matte

ZONA MACO, 2019

COFFEE SERVICE SYSTEM

MILLAROMA

Millaroma is a personalized coffee service through a digital platform that allows the user to choose the type of grain, percentages of mixture, level of roasting, type of grinding and method of extraction.

In addition, a catalog of accessories is offered that includes the set of cup, plate and spoon with materials high quality for choice.

PERSONALIZED SYSTEM

Different screens were prototyped with visual ideas about the graphic and product design. A schematic was also included, depicting the process and the variables of the coffee, from the grain until the final presentation. On the other hand, different ideas were sketched, getting closer and closer to what would be the final design of this project.

The project was divided into three parts where the first one would embody the mobile platform; the second would be the design of the tableware, including a set of cups, plates and spoons; and the final part would be the packaging design made in which the products would be shipped to its buyer.

Millaroma’s digital platform allows the client to customize their own brewing. In addition, grains of other premium brands like Kopi Luwak are available within the app.

BLACK, WHITE, TERRACOTTA PORCELAIN AND GLASS.

+

MED + is a clinical program that, through a simple and highly intuitive interface, allows the elderly to enjoy the experience of taking control of their medical treatment, concentrating on what’s most important: Their Health.

The program brings together a large network of pharmacies and millions of Mexican patients in an ecosystem designed to solve some of the greatest challenges in healthcare: therapeutic adherence, including proper access to good quality medications.

MEDICAL SERVICE FOR SENIOR PEOPLE

The MED+ System features five elements:

First, the service module, complemented with an intelligent voice assistance and the direct access to the system.

The tag, granted to the users as they join the program and as a payment method.

The application for the access to the program system from the comfort of home.

The visualization of the treatment progress made by keeping a clinical history.

And a unique network of pharmacies, where users can check the availability of medicines according to location, brand and price.

First, MED+ provide the user a portable treatment control in which they can visualize the clinical history of the medicine consumed.

As a result, senior users will acquire therapeutic adherence habits that bring better results for their health. This will be possible by easy access to medicines from the network.

On the other hand, for the Health System, a database of the user’s consumption behavior is provided for the detection, evaluation, understanding and prevention of the risks associated with the interaction between medicines.

PRODUCTS FROM CIRCULAR ECONOMY

NONU

Company with Mexican design products that restores functional and aesthetic life to wood waste.

Processes are focused on the circular economy so that each object that arrives at the homes has the least environmental impact.

Nonu is born from the need to revalue waste and stop considering it garbage and start seeing it as a new opportunity to create.

INSTAGRAM’S QR

MISSION

Design of products from waste material aimed at a young market, complying with standards of adaptability, transparency and traceability.

VISION

Return functional and aesthetic life to wood waste, closing the waste cycle and thus promoting the circular economy with Mexican products.

INÉREO

The garment reflects the essence of the geometry in the entrances presented throughout the Anahuacalli museum, with the connotation of the Mayan vaults within pre-Columbian architecture.

The one who wears the clothing fulfills the role of receiving the viewer and guiding them on a new odyssey, bringing him closer to the ethereal.

CORPOREAL ARCHITECTURE AND ACCESSORY

FROM SKETCH TO CLOTH

CLOAK

Corporal architecture with a diagonal cut thus conforming the geometry of the main doors of the museum.

Made on wool cloth.

BUST CLIP

Chest accessory inspired by the topography of the museum, the result of a volcanic stone landscape.

Made on brass sheet.

WORK