about
Rosagi is a skincare brand that enhances moments of rest through gesture-driven products that ease fraught and stressful situations. Made from natural extracts of the Rosaceae family plant to moisturize, soothe, and exfoliate your skin. 02
philosophy
Microbrakes have the power to help us reconnect with ourselves and nature
The small self-care gestures we make in an overwhelming situation and the impact they have on our behaviour are cherished by Rosagi.
BREAK TEAR SPREAD PINCH SQUEEZE SMELL
SCRATCH
CHEW
SNAP
DRINK BURST
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brand personality
Values self care self connection from earth to us
Personality breezy playful restful unwind 04
naming
Phonetic interpretation of Rosaceae in Latin
Reconnect with ourselves trough nature
Star ingredient and excellent extract for skincare
The shape represents the fruits selected for the brand 05
logo
Primary Mark The Rosagi imagotype is primarily used to showcase products and social networks to users.
The name remains in the same color and typography, while the icon can be applied in red or blue from the base color palette. 06
Secondary Marks The Rosagi logo is applied to showcase the brand in physical store, packaging, secondary products and social networks, in order to provide a bright image that users can remember easily.
Logo Mark
Logo Horizontal
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color and typography
Base colors for the isologo and labels/tickets of the packaging and secondary products.
#d12430
#357cc0
Accent colors for the logotype, typography, general background and the product packaging.
#f5ab98
#aacbeb
#aacbeb
Primary
Accent
Greycliff Extra Bold Regular
Lexend Deca Extralight
abcdefghijklm nopqrstuvwxyz
abcdefghijklm nopqrstuvwxyz
ABCDEFGHIJKLM NOPQRSTUVWXYZ
ABCDEFGHIJKLM NOPQRSTUVWXYZ
#aacbeb
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illustrations
Illustrations representing the main ingredients of the brand.
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products
Fusion between playful and unwind Each product represents a fruit and an action required to open.
Scrub smashed with peach extract
Moisturizer burst with plum extract
Tint teared with strawberry extract
Soothing squeezed with blueberry extract Balm snapped with cherry extract
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star product
Moisturizer burst with plum extract Bursting things is a gesture that causes a feeling of relief and relaxation.
Each bottle contains 144g single-serving capsules. The membrane of the capsule dissolves when the outer part comes into contact with the humectant, therefore, no residue is left.
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aplications
Aplication of graphic resources in branding elements.
Seed bags to start a urban garden indoors.
Tote bag for in-store purchase
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The brand will be distinguished by botanical illustrations of the Rosaceae plants, where the benefits of each ingredient will be included.
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DESIGN PROJECT 2022 ANDREA ESPEJEL
(55) 6077 1431
andiespejelevo
a.espevel@gmail.com