1. Develop A Conversion Path
A conversion path is the process of converting your unknown website visitor into a known lead.
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By this point, you know who your perfect patients are. You understand how they move from the stage of simple awareness to the stage of making a decision. Next, you want to develop paths to help your perfect patients get from one stage to the next. If your perfect patients are those mothers who want makeovers, you can attract them by developing 4 different levels of specific content.
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Content Specific to Procedure: How long does it take to do the procedure? What can be expected during the recovery phase? How will this procedure make these mothersâ&#x20AC;&#x2122; lives better? How will it $ EURDGFDVW WKDW VXSSRUWV WKH VXUURXQGLQJ FRPPXQLWLHV LQIR#DQFDODPDJD]LQH FRP _ ZZZ DQFDODPDJD]LQH FRP _ 3 _ ) enhance their self-image? DGYHUWLVLQJ _ LQIRUPDWLRQ _ FKDULW\ HYHQWV _ QHWZRUNLQJ
1) Develop A Conversion Path 2) Objectives That Are Measurable $QFDOD 0F'RZHOO 3)0RXQWDLQV 0DJD]LQHV Who Are Your Ideal Patients? 4) Create Content That is Compelling <R X U & R PPXQL W L HV 2QO L QH 0DJD]LQHV 3XEOLFDWLRQV 5) Develop Automated Workflows 6) Analyze Results Carefully 7) $QFDOD 0F'RZHOO Biggest Return Optimization
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Content Specific to Practice: Why should patients choose us? List all the credentials of your staff and any awards or other accomplishments they have received. Include a gallery which shows before and after pictures of successful patients. Talk about the values and philosophies which are embraced by the practice you have. Content Specific to Patient: What is the price for the patient? Do they have to pay cash or are there any financing options? If there is financing, what are the specifics of those options? Can mothers who are going through this makeover be able to restore the body they had before their pregnancy? Proof Through Social Media: Post up text testimonials and video testimonials. Share content on social media and add your listing to third-party websites which review healthcare providers. Spread the word on internet consumer publications too.
Just give us a call and weâ&#x20AC;&#x2122;ll help you get started. 602-875-4383 or matt@ancalamagazine.com