Challenge Accepted
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project by exactly following the steps that have been made during the design process. The organization of the presentation should centre on creating the best way to explain the design. In that way, the entire project is focussed on the final result and how it has been achieved by using elements such as structure, urban context, light and material. One subject follows another easier and creates a fluent rhythm to connect every aspect. The second outcome is the element of surprise. While one might start the presentation with a final image, another might start with its challenges. In any case, the audience cannot guess what it will be confronted with next. This brings the third consequence: the audience will not be bored, but will be more interested to experience the ending. No more side information while making space for the most interesting subjects.
your clients understand while allowing them to imagine themselves in the design can be the biggest advantage. At a higher level, it makes your contractors and developers see the excitement of the great spaces you have created and the guarantee that the design will work. Finally, what really happens is that the imagination that has been invested in the project is shared and imported into the minds of other people by activating their imagination, teleporting them into the design and letting them have a unique EXPERIENCE in your creation.
The biggest advantage of this method is that it creates a certain freedom for each person to present part of his or her soul in the best way possible. It is also the best way to manage the time or the space available for presenting, assuring that the relation and connection of different aspects of the project become more feasible. To conclude, we love stories because through them certain subjects become more tangible. We become attracted to them and recognize them much better by relating them to our memories. As a matter of fact, complex issues become easier to understand and any person from any field can relate to them. The importance of stories, actually, becomes more obvious when used in practice; making
The presentation is an essential part of a project. A good presentation can upgrade an average architectural project, while a bad presentation can downgrade a well-developed one. We see all kinds of different forms of presenting on posters: text, photos, 3D renderings, models and sketches. The idea was to have some example posters to give feedback on. We invited the students to present one of their projects on one Archiprint page (the size of this booklet). The layout and material to be used were totally free. It was up to the student to decide on the amount of text and the number of images. Feedback was given by Hélène Aarts and Jac de Kok, who both work for Eindhoven University of Technology. Hélène Aarts is a tutor in the drawing studio and Jac de Kok is a graphic designer. The three posters have been placed in this Archiprint, along with the corresponding feedback.
THERME BERGEIJK by Thomas Grievink
Hélène Aarts: The whole poster has a balance in its colours. However, the drawing on the right side is not clear. And the top picture is too heavy and too big in comparison to the image at the bottom. Another point is the text: it’s too close to the edge. Figures [1] [2] Images from the Comic Strip realized by Marjan Sarab for her Graduation Project. About the author Marjan Sarab is from Tehran, Iran. She came to Eindhoven in 2010 to study her Master. She has graduated from TU/e in August 2012 and currently is working for the office “architecten-en-en” in Eindhoven. She has studied urban design, urban planning and architecture. website: marjansarab.com
Jac de Kok: The amount of information is minimal. I didn’t even see the drawing at first. This means that the placement of the information is not optimal. And more contrast in the text would have made it more legible. The way it’s been done is not very inviting.