Branding & Packaging Design - FMCG

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PORTFOLIO

Branding & Packaging design

ANA BELÉN ALVEAR LEÓN

Content:

This portfolio showcases branding and packaging designs for FMCG and luxury goods brands across various sectors.

Each project has a strategic and creative approach to highlight brand essence and connect with consumers.

01 MARLOE HAIR CARE 02. FITLY BY PACO TORREBLANCA 03. WAKAN SUPERFOODS 04. LEAF UP ORGANIC TEA 05. UNIKK PLACEMAT FOR KIDS
CLAREL CLAREL BMB MAKEUP 09. CLAREL CLEANING PRODUCTS 10. OHANA SNACKS 11. FREEBAY
LABS -
13.
8
BEYONDTECH US
SHRIMP SHEER STRENGTH
USA
GIN CRESPO THE MACALLAN SIX PILLAR BOX
VODKA

01. MARLOE

HAIR CARE

Marloe Hair Care: New packaging proposal reflects the innovation and quality of the products, tailored for the London market.

Branding & Packaging design

Date 2021
Volumizing Shampoo 100% natural fragrance Smoothing Conditioner Sulfate free 450 ML 15.2 FL OZ.
Volumizing Shampoo Sulfate free + 100% natural fragrance Mineral Based Renewing Shampoo It has been developed from a rich combination of natural ingredients including acai extract, chia and mango provides unique shine, hydration and smoothness to your hair. MARLOE
Cardboard Box - Packaging Design Artwork + Production management
HAIR CARE

GET YOUR GLOW

Discover natural hair care that works

Air Dry Styler 02. FITLY BY PACO TORREBLANCA FITLY - Protein & Healthy Brand from Paco Torreblanca, Spain's Best Pastry Chef. Brand indentity + Packaging design Artwork Date 2021 ISOTYPE LOGOTYPE

FITLY BY PACO TORREBLANCA

FITLY - Protein & Healthy Brand from Paco Torreblanca, Spain's Best Pastry Chef.

FITLY BY PACO TORREBLANCA

FITLY - Protein & Healthy Brand from Paco Torreblanca, Spain's Best Pastry Chef.

FITLY BY PACO TORREBLANCA

FITLY - Protein & Healthy Brand from Paco Torreblanca, Spain's Best Pastry Chef.

WAKAN SUPERFOODS

FUNCTIONAL CHOCOLATE

03.
Crafted the essence and packaging for a healthy chocolate brand.
Date 2023
Packaging artwork

LEAF UP ORGANIC TEA

04.
functional
Branding & Packaging design for a organic
tea brand from Germany.
Date 2021
Brand identity, logo, color palette, illustrations Packaging artwork

LEAF UP I Organic functional tea

Branding & Packaging design

PLACEMAT FOR KIDS

05. Designed the Branding and packaging for Unikk's ecommerce. Brand identity, logo, color palette, illustrations Packaging artwork Date 2021 UNIKK

BEYONDTECH US FIBER OPTIC

Designed the packaging for Beyondtech's ecommerce. Beyondtech saw a 300% increase in sales with these changes.

06.
Packaging design Artworks Supplier Management Date 2021

07.

CLAREL SUPERMARKET DIA GROUP - SPAIN

Nesk: Skincare

Bonte: Skincare products : exfoliating sponge

I've collaborated with the team on over 200 beauty and home cleaning products for package rebranding at CLAREL Supermarket.

Concept

Branding

Packaging Design

Artwork - Print & production

Collaboration: Summa Branding Agency

Date 2021

Nesk - Skin care Packaging design

Cardboard Box - Artwork: Production management

Concept: Organic shapes

Here are a few of the products that I have worked on as part of the rebranding of more than 200 products at the CLAREL supermarket

Bonté - Skin care

Concept & Packaging design

Here are a few of the products that I have worked on as part of the rebranding of more than 200 products at the CLAREL supermarket

CLAREL SUPERMARKET

BE MY BEST: Makeup

I've collaborated with the team on over 200 beauty and home cleaning products for package rebranding at CLAREL Supermarket.

Concept

Branding

Packaging Design

Collaboration: Summa Branding Agency

Date

2021

08.
DIA GROUP - SPAIN

Brand: Be My Best - Makeup

Brand Identity & Packaging design

C4A4AD

LOGOTYPE

EDDCDF

EDEEED

09.

CLAREL SUPERMARKET DIA GROUP - SPAIN

HOGAREL:

Cleaning products

I've collaborated with the team on over 200 beauty and home cleaning products for package rebranding at CLAREL Supermarket.

Here are a few of the products I have worked on.

Concept

Branding

Packaging Design

Photo Retouching

Artwork Finalization

Collaboration: Summa Branding Agency

Date 2021

Hogarel - Cleaning Products

Papel towel I Concept: Drink stains

Here are a few of the products that I have worked on as part of the rebranding of more than 200 products at the CLAREL supermarket

Hogarel - Cleaning Products

Napkins I Concept: Dessert stains

Here are a few of the products that I have worked on as part of the rebranding of more than 200 products at the CLAREL supermarket

OHANA SNACKS

10.
provided by the client
Date 2020
Packaging Design Photo Retouching Artwork Finalization Logo
Client: Green Snacks
11. FMGC Product for US Market. Freebay, premium frozen shrimp brand. Packaging development: Artwork and print production managment. Fecha 2023
FREEBAY US MARKET

FREEBAY - Premium frozen white shrimp

Brand Identity : Logo, Color palette, Typography, Brand Voice & Packaging design

RGB 009F98 CMYK

PANTONE 127-7 U

RGB FFFFFC CMYK

PANTONE 1-1 C

RGB EDEDED CMYK

PANTONE P 179-2 C

SHEER STRENGTH LABS - USA

Packaging design for SHEER STRENGTH LABS

Refillable Aluminum and Glass Jar

- Concept design

- Artworks - Technical drawings

Collaboration: Mobco Brands Agency. Israel

Date: 2022

12.

SHEER STRENGTH LABS - USA

Packaging design Artworks - Technical Drawings

13.

GIN CRESPO

Bottle design for the Ecuadorian company Destilsursa. Gin Crespo is inspired by the Andes of Ecuador. Double gold medal at San Francisco World Spirits Competition.

Product development: Design & Coordinate project from the early concept stages up to the production.

- Concept design and brand identity

- Structural bottle and cap design

- Graphic design: Logo and illustration

- 3D modeling

- Renderings

- 3D printing

- Technical drawings

- Artwork

Client: Destilsursa. Ecuador www.crespo.ec

Production: Packlogic USA

Date: 2016 - 17

BEFORE AFTER

14.

MACALLAN

WHISKY

SIX PILLAR BOX

Six Pillar Box - Concept Design + Packaging

Limited edition: 1000 units.

Concept inspired by the distillery, The Macallan Estate, Speyside, Scotland.

Collaboration: The Potchland Agency, Barcelon. Spain

- Concept & Packaging design - 3D modeling

- Renderings

- Technical drawings

Date 2022

15. 8 VODKA

This small batch vodka draws inspiration from the mystique of dragons, temples, and the enigmatic lucky number.

- Brand Identity

- Ilustration

- 3D Model

- Rendering

- Art Direction

Client: Eight Vodka web: https://eight.vodka/

Production: Owens Illonois - Colombia

GLOBAL DESIGN BOOK 2020:

Eight Vodka is featured in the Global Design Book 2020 as one of the best projects developed by Owens Illinois (USA) in 2019.

Date: 2019 - 2020

Brand Identity I Concept Design

Illustration

8 VODKA

GLOBAL DESIGN BOOK 2020:

Eight Vodka is featured in the Global Design Book 2020 as one of the best projects developed by Owens Illinois (USA) in 2019.

Publicación : Global Design B 8 Vodka entre losjores proyec Global Design B
Global Design

Book 2020

2020 - Owens Illinois desarrollados por ook 2020

PORTFOLIO

Branding & Packaging design

ANA BELÉN ALVEAR LEÓN

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Branding & Packaging Design - FMCG by Ana Alvear - Issuu