PORTFOLIO
Product development & Packaging design
ANA BELÉN ALVEAR LEÓN
Content: 01. GIN CRESPO
02. CURVES Champagne Bruni Glass Italy
03. 04. BRUNI GLASS & WILLIAM & BERLIN PACKAGING HUMBERT WINERY
05. IKEA SWEDEN The future of serving food
06. CLAREL SUPERMARKET DIA GROUP SPAIN
07. LEAF UP ORGANIC TEA
08. PACO TORREBLANCA
10. SHEER STRENGTH - USA
11. BEYONDTECH USA
12. 8 VODKA
13. MACALLAN WHISKY
09. FREEBAY PREMIUM SHRIMP
01.
GIN CRESPO Bottle design for the Ecuadorian company Destilsursa. Gin Crespo is inspired by the Andes of Ecuador. Double gold medal at San Francisco World Spirits Competition. Product development: Design & Coordinate project from the early concept stages up to the production. - Concept design and brand identity - Structural bottle and cap design - Graphic design: Logo and illustration - 3D modeling - Renderings - 3D printing - Technical drawings - Artwork Client: Destilsursa. Ecuador www.crespo.ec Production: Packlogic USA Date: 2016 - 17
SKETCH + PROTOTYPES. The aim is to create value for the brand by highlighting its origin, history, and identity.
THE PROCESS. 1- Research: Target, product, history 2- Concept: Creating value & storytelling 3- Product Development: Sketches + 3D Modeling + 3D Printing 4 -Prototypes: Reviewing prototypes with users/target audience 5 - Renders: Keyshot 6 -Final Design: Technical drawings Goal: The restyling of the brand resulted in 300% more sales Keyshot: renders + postproduction
STRUCTURAL PACKAGING. MASS PRODUCTION. Design & Coordinate project from the early concept stages up to the production. -
Prototypes: STL FILE + 3D Printing Suppliers : Communication and file management for efficient production with suppliers in China and Italy. Technical Drawings: Bottle + Cap for production
Before
After
02.
CURVES CHAMPAGNE BOTTLE BRUNI GLASS. ITALY Designed a new premium champagne bottle for catalogues in 2011. Category: Wine & Champagne Exhibitions: • Progetto Millennio exhibition at Torre Pirelli • SIMEI (Salone Internazionale Macchine Imbottigliamento) in Milan, Italy. • Expo Milano at the Unicredit Pavilion. 2015 • Finalist Bruni Glass Design Award 2011 Date 2011
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Enologia
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03.
PROFESSOR STRUCTURAL PACKAGING BRUNI GLASS & IED MADRID I explained and introduced 20 young designers to structural packaging design (glass bottles) in some categories such as: Spirits, beer, wine,champagne, gourmet and fragrances for the Bruni Glass Design Award. · Professor representing the IED Madrid in the Bruni Glass Design Award and in the Exhibition of SIMEI. Design: Diego Acosta Category: Home fragrance Exhibition: SIMEI Fair (Salone Internazionale Macchine per Enologia e Imbottigliamento) in Milan, Italy. 2019 and BGDA 2019 Date 2018 - 2019
GLASS BOTTLES DESIGN The goal is to create bottles with sustainability, innovation, and market trends in mind, which Bruni Glass & Berlin Packaging focus on. The students took into account: capacity, material density, weight, production system, innovation, and company values. They created multiple sketches and prototypes (quick paper mock-ups) for each category until final design. Categories: -
Wine / Champagne Spirits Beer Jars Home Fragrance Diego Acosta was finalist / Category: Home Fragrance More proposals were accepted by Bruni Glass compared to the previous years (2017 - 2015)
Professor representing the IED Madrid in the Bruni Glass Design Award and SIMEI Fair (Salone Internazionale Macchine per Enologia e Imbottigliamento) in Milan, Italy. 2019
04.
WILLIAM & HUMBERT WINERY Concept and structural Bottle design. Brand: Ron Dos Maderas- Limited Edition Collaboration: Daf Agency. Chile - Structural bottle design - Accessories design ( Cap, collar neck, rings ) - 3D modeling - Renderings - 3D Printing - Technical drawings Date 2022
RON DOS MADERAS LIMITED EDITION Design & Coordinate project from the early concept stages up to the production. Concept:The rings represent the barrels and their origins. Strategy: The strategy consists of creating a bottle with a distinctive identity and prominent elements to stand out in the sales channel. Target: Luxury Market - Europe & LATAM Price per bottle: 3.000 € ( Market) Challenge Product design: Glass bottle, mold + rings Suppliers: Coordinate suppliers from UK, Argentina and Spain. Collaboration: Daf Agency. Chile.
Production rings: - made from 4 parts.
Production rings: - Join parts together to form ring shape
collar neck : Laser numbering
Step 2: Join parts together to form ring shape
05.
IKEA SWEDEN The future of serving food Researched customs and eating practices of different cultures (India, Asia, etc) and conceptualized products to be used for future scenarios with a sustainable perspective and using technology in production for efficiency. Direction: Andrew Deverell Collaboration: Isabel Alvear - Interior designer Design Project: Eating, Cooking and Decoration department. IKEA AB SWEDEN First project by external designer Status: Production Date: 2018 - 2020
THE FUTURE OF SERVING FOOD dŚŝƐ ƉƌŽũĞĐƚ ŝƐ ďĂƐĞĚ ŽŶ ŝŶͲĚĞƉƚŚ ƌĞƐĞĂƌĐŚ ŝŶƚŽ ƚŚĞ ďĞŚĂǀŝŽƌ ŽĨ ĚŝīĞƌĞŶƚ ĐƵůƚƵƌĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ĚĞƚĞƌŵŝŶĞ ǁŚĞƚŚĞƌ ƚŚĞ ǁĂLJ ŽĨ ĞĂƟŶŐ ĐŽƵůĚ ĐŚĂŶŐĞ ŝŶ ƚŚĞ ĨƵƚƵƌĞ͕ ĂŶĚ ŝĨ ƐŽ͕ ƚŽ ĐƌĞĂƚĞ ƉƌŽĚƵĐƚƐ ƚŚĂƚ ĂĚĂƉƚ ƚŽ ƚŚĞ ĞǀŽůƵƟŽŶ ŽĨ ŶĞǁ ŚĂďŝƚƐ͘
Design Thinking ƌĞĂƚĞ ŶĞǁ ƉƌŽĚƵĐƚƐ ĨŽƌ ĨĂƐƚ ůŝĨĞƐƚLJůĞ ĂŶĚ ŶĞǁ ŚĂďŝƚƐ͘
Democratic Design 'ŽŽĚ ƋƵĂůŝƚLJ͕ ĨŽƌŵ͕ ĨƵŶĐƟŽŶ͕ ƐƵƐƚĂŝŶĂďŝůŝƚLJ ĂŶĚ ůŽǁ ƉƌŝĐĞ͘
Concept /ŶƐƉŝƌĂƟŽŶ͗ ĂďďĂǁĂůĂƐ ĂƌĞ ƚŚĞ tŽƌůĚ͛Ɛ ĞƐƚ ĞůŝǀĞƌLJ ^ĞƌǀŝĐĞ
Dabbawala´s Facts: • • • • • •
^ƵƐƚĂŝŶĂďŝůŝƚLJ͗ dŚĞLJ ƵƐĞ ƌĞƵƐĂďůĞ ĐŽŶƚĂŝŶĞƌƐ ƚŚĂƚ ƌĞĚƵĐĞ ƉĂĐŬĂŐŝŶŐ ǁĂƐƚĞ͕ ĂŶĚ ƚŚĞŝƌ ĨŽĐƵƐ ŽŶ ůŽĐĂů ĚĞůŝǀĞƌLJ ŵŝŶŝŵŝnjĞƐ ƚŚĞ ĞŶǀŝƌŽŶŵĞŶƚĂů ĨŽŽƚƉƌŝŶƚ͘ Low Waste: dŚĞŝƌ ƐLJƐƚĞŵ ŵŝŶŝŵŝnjĞƐ ǁĂƐƚĞ͕ ĂƐ ƚŚĞLJ ƵƐĞ ƌĞƵƐĂďůĞ ĐŽŶƚĂŝŶĞƌƐ ĂŶĚ ƉƌŽŵŽƚĞ ƐƵƐƚĂŝŶĂďŝůŝƚLJ͘ KƌŐĂŶŝnjĂƟŽŶĂů ^LJƐƚĞŵ Ͳ EŽ ŵŝƐƚĂŬĞƐ͗ hƐŝŶŐ Ă ĐŽĚŝŶŐ ƐLJƐƚĞŵ͕ ƚŚĞLJ ŵĂŶĂŐĞ ƚŽ ĚĞůŝǀĞƌ ƚŚĞ ƌŝŐŚƚ ůƵŶĐŚ ƚŽ ƚŚĞ ƌŝŐŚƚ ƉĞƌƐŽŶ ǁŝƚŚŽƵƚ ĂŶLJ ŵŽĚĞƌŶ ƚĞĐŚŶŽůŽŐLJ͘ >Žǁ ƚĞĐŚŽŶŽůŽŐLJ͗ ƚŚĞLJ ƵƐĞĚ ƚŚŝƐ ƐLJƐƚŵĞŶ ŵŽƌĞ ƚŚĂŶ ϭϬϬ LJĞĂƌƐ͘ ,ĞĂůƚŚLJ ĨŽŽĚ ĨƌŽŵ ŚŽŵĞ͗ Ͳ 'ĂƐƚƌŽŶŽŵŝĐ ĐŽŵŵƵŶŝƚLJ EŽ WĂĐŬĂŐŝŶŐ ǁĂƐƚĞ
Problems - Facts: •
• •
• •
>ŝĨĞƐƚLJůĞ͗ WĞŽƉůĞ ƉƌĞĨĞƌ ƚŽ ďƵLJ ƐŽŵĞƚŚŝŶŐ ŶĞǁ ĞǀĞƌLJ ĚĂLJ ĂŶĚ ŽŌĞŶ ĨŽƌŐĞƚ ƚŽ ĞdžƉůŽƌĞ Ă ƐĞĐŽŶĚ ůŝĨĞ ĨŽƌ Ă ƉƌŽĚƵĐƚ͘ dŚĞƌĞĨŽƌĞ͕ ǁĞ ďĞůŝĞǀĞ ƚŚĂƚ ŝƚΖƐ ƟŵĞ ƚŽ ƌĞĚĞĮŶĞ ƚŚĞ ǁĂLJ ĨŽŽĚ ŝƐ ƐĞƌǀĞĚ ŝŶ ƚŚĞ ĨƵƚƵƌĞ ĂŶĚ ĞĚƵĐĂƚĞ ƐŽĐŝĞƚLJ ƚŽ ƌĞĐŽŐŶŝnjĞ ƌĞƵƐĞ ĂƐ Ă ŐƌĞĂƚ ƐŽůƵƟŽŶ͘ Few Items: WĞŽƉůĞ ŶŽǁ ůŝǀĞ ŝŶ ƐŵĂůůĞƌ ƐƉĂĐĞƐ ĂŶĚ ƚƌLJ ƚŽ ŚĂǀĞ ĨĞǁĞƌ ŝƚĞŵƐ ŝŶ ƚŚĞ ŬŝƚĐŚĞŶ͘ Packaging waste: ƉƉƐ ůŝŬĞ hďĞƌ ĂƚƐ͕ 'ůŽǀŽ͕ ĞůŝǀĞƌŽŽ͕ ĂŶĚ ŽƚŚĞƌƐ ŚĂǀĞ ŝŶĐƌĞĂƐĞĚ ƉĂĐŬĂŐŝŶŐ ǁĂƐƚĞ͕ ĂĚĚŝŶŐ ƚŽ ƚŚĞ ƌŝƐĞ ŝŶ ĐŽŶƐƵŵĞƌŝƐŵ ĂŶĚ ŵŽƌĞ ǁĂƐƚĞ ŐĞŶĞƌĂƟŽŶ͘ tĞΖǀĞ ƐƚƵĚŝĞĚ ƚŚĞ ĂďďĂǁĂůĂƐΖ ĂƉƉƌŽĂĐŚ͕ ĨŽĐƵƐŝŶŐ ŽŶ ƐŵĂƌƚĞƌ ƉƌŽĚƵĐƚ ƵƐĞ ĂŶĚ ŚĂďŝƚƐ ƚŽ ƐĂǀĞ ƌĞƐŽƵƌĐĞƐ IKEA Restaurant + IKEA Food: dŚĞLJ ƉƌŽǀŝĚĞ ĨŽŽĚ ŐůŽďĂůůLJ͕ ƐĞĞŬŝŶŐ ƐƵƐƚĂŝŶĂďůĞ ƐŽůƵƟŽŶƐ ĂŶĚ ƉƌŽŵŽƟŶŐ ŚĞĂůƚŚLJ ĞĂƟŶŐ͘ /< ŽƉĞŶĞĚ ŝƚƐ ĮƌƐƚ ƐƚŽƌĞ ŝŶ /ŶĚŝĂ Ͳ ϮϬϭϴ
Ύ &ŝŶĂů ŝŵĂŐĞƐ ŶŽƚ ĂǀĂŝůĂďůĞ ƵŶƟů ϮϬϮϰ͘
06. CLAREL SUPERMARKET DIA GROUP - SPAIN Nesk: Skincare Bonte: Skincare products : exfoliating sponge BMB Makeup Collaborate with the team on over 100 beauty & home cleaning products for package rebranding for CLAREL Supermarket. Product Design Artwork Collaboration: Summa Branding Agency Branding & Packaging Fecha 2021
BONTE: Skincare DIA GROUP SPAIN
BMB MAKEUP DIA GROUP SPAIN
07.
LEAF UP ORGANIC TEA Branding & Packaging design for a organic functional tea brand from Germany. Fecha 2021
08.
FITLY PACO TORREBLANCA FITLY - Protein & Healthy Brand from Paco Torreblanca, Spain's Best Pastry Chef. Branding + Packaging Spain Fecha 2021
FITLY - Protein & Healthy Brand from Paco Torreblanca, Spain's Best Pastry Chef.
09.
FREEBAY USA MARKET Freebay, premium frozen shrimp. The packaging showcases a contemporary design with beauty of the ocean. A palette of cool blues and greens not only evokes the sea but also underlines the commitment to sustainable practices. Packaging development: Artwork and print production managment. Fecha 2023
10.
SHEER STRENGTH LABS - USA Product design for SHEER STRENGTH LABS Refillable Aluminum and Glass Jar
-
Concept design Technical Drawings
Collaboration: Mobco Brands Agency. Israel Date: 2022
CONCEPT DESIGN SUSTAINABLE PRODUCT - TRAVEL SIZE Refillable Aluminum and Glass Jar Glass container and travel vial kept for monthly refills and ease of travel. Recycle or reuse.
11.
FIBER CLICK BEYONDTECH US Fiber cleaner pen is a end-face cleaner with high performance and efficiency. The fiber click- cleaning tool must be ergonomic and easy to use.
- Concept design + Design Thinking + sketch - Product development : Coordinate suppliers in Asia - Graphic design: Logo and Packaging - 3D Printing - Prototypes - Technical drawings Date: 2020
Design Thinking - Prototypes COMFORTABLE CLEANING The fiber click- cleaning tool must be ergonomic and easy to use. Research: Shapes and materials
The Process. 1- Concept: Aesthetic pen - use friendly 2- Material: Made from anti static resin / Cleaning micro fibers are densely stranded and debris free. 3 - Sketch: New shapes to provide a ergonoimic pen. 4 - 3D Printing - Prototypes: Prototypes help to make testing with users 5- Technical Drawings Use: Has an easy pushing motion, engages the connector and initiates a cleaner.
12.
8 VODKA The creation of this small batch vodka was inspired by the mysticism evoked by dragons, temples, and the enigmatic lucky number. -
Concept + Brand Identity Ilustration 3D Model Rendering Art Direction
Client: Eight Vodka web: https://eight.vodka/ Production: Owens Illonois - Colombia
Global Design Book 2020 GLOBAL DESIGN BOOK 2020:
Publicación : Global Design Book 2020Design - Owens Illinois Eight Vodka is published in Global Book 2020 as one of the best 8 Vodka entre losjores proyectos desarrollados por projects developed by Owens Illinois (USA) in 2019.
Date: 2019 - 2020
CONCEPT + SKETCH Design & Coordinate project from the early concept stages up to the production.
OWENS ILLINOIS - COLOMBIA Samples / Color
Concept: Dragons, temples and the lucky number 8. Strategy: The strategy consists of creating a bold design for Asian Market. Product design: Artwork + Technical drawing Supplier & Production: Owens Illinois US - Colombia
Illustration
Renders
13.
MACALLAN WHISKY SIX PILLAR BOX Six Pillar Box - Concept Design + Packaging Limited edition: 1000 units. Concept inspired by the distillery, The Macallan Estate, Speyside, Scotland. Collaboration: The Potchland Agency, Barcelon. Spain - Concept design - 3D modeling - Renderings - Technical drawings Date 2022
CONCEPT + SKETCH 6 PILLAR BOX This box represents the values, identity, and heritage of the Macallan distillery. VALUES: - Quality - Integrity - Passion - Innovation - Sustainability - Excellence
Concept inspired by the distillery, The Macallan Estate, Speyside, Scotland.
Arquitecture:
Keyshot: renders
PORTFOLIO
Product development & Packaging design
ANA BELÉN ALVEAR LEÓN