// Avusa Media Publication Guide
Saturday Dispatch
EDITOR: Mpumelelo Mkhabela Format: Tabloid Distribution: Eastern Cape
THE EDGE: Recently re-launched in a new generation tabloid format, the Saturday
Rates:
Dispatch carries a finely balanced blend of news and feature stories with a strong
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focus on lifestyle and leisure content. The paper also covers sport and property, both very popular with its weekend readers. HISTORY: The Saturday Dispatch shares the same proud history as its daily coun-
CAN DO • Bellybands
CAN’T DO • Wraps
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terpart. The publication was transformed into its current tabloid format in 2005, its stylish packaging perfectly designed to carry a potent mix of informative and entertaining weekend lifestyle content, aimed at the higher LSM groups DISTIBUTION: Like the Daily Dispatch, its daily sister, the Saturday Dispatch is dominant in metro East London.