Avusa Media Publication Guide
// Avusa Media Publication Guide
Index Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ............................................................................ ................................. . . . . . . 4 - 6 Sunday Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................................................. ............................ . . . . . . 7 Sports . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................... .......................................... . . . .
8
Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..................................................................... ........................................ . . . . .
8
Sunday Times Business Times . . . . . . . . . . . . . . . . . . . . ........................................................................................................... .. . . . . . . . 9 Business Times Careers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................................................................. ............ . . . . . . . 9 Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................ ..................................... . . . . .
9
Sunday Times Lifestyle Magazine . . . . . . . . . . . . . ............................................................................................................. . . . . . . 10 Sunday Times Extra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................... .................. . . . . . . . . 10 Sunday Times Travel & Food . . . . . . . . . . . . . . . . . . . . . . ......................................................................................................... .... . . . . . . . 11 The Times Careers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................ ..................... . . . . . . . 11 The Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................................................................... ................................... . . . . . . 12 Times LIVE and Times Mobile . . . . . . . . . . . . . . . . . . . . . .......................................................................................................... .. . . . . . . . . 13 Sowetan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................ ..................................... . . . . . . 14 Time Out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................ .................................... . . . . . . 14 Sunday World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................................................. ............................ . . . . . . . 15 Sunday World Lifestyle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................................................................ ............. . . . . . . . 15 Weekend Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................................................. ............................. . . . . . . 16 The Herald . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................... ................................. . . . . . . . . 17 Daily Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................. ........................... . . . . . . . 18 Saturday Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................................................... .................... . . . . . . . . 19 Print Talk .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................................................................... ..................................... . . . . . . . 20 Digi Talk . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................... ...................................... . . . . . . . 21 Surveys and Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .............................................................................................. .............. . . . . . . . . 22 - 23
// Avusa Media Publication Guide
Welcome to Avusa Media, Africa’s most dynamic new-generation media company.
The Avusa Media handbook has been designed to offer a high-level overview of the company while providing the low-down on the small details that make the company tick. You’ll find useful facts and figures, publication profiles and easyreference glossaries packed with industry buzzwords. Advertising income is no longer about simple ad placements on a page. Avusa Media leads the way with above-the-line, below-the-line and through-the-line solutions – all designed to maximise your clients’ spend, impact and budget. So, think big! Creativity is key. You’ll soon learn there’s a range of product offerings beyond traditional advertising placement. There are also sponsorships (from generic to custom), marketing (from direct to experiential), competitions and fusion solutions mixing print with online – and other options. You’re also joining a hi-tech, hi-energy tribe of dedicated media mavens, celebrated for creativity and expertise – where nothing is too offbeat. If you can think or dream it, chances are Avusa Media can do it. So, have fun, explore and stretch… Welcome.
[3]
// Avusa Media Publication Guide
Circulation
MAIN BODY
SPORT
BUSINESS TIMES
Readership: 4 085 000
Readership: 4 085 000
Readership: 2 749 000
Circulation: 461 239
Circulation: 461 239
Circulation: 461 239
LSMs: 6 – 10 = 83%
LSMs: 6 – 10 = 83%
LSMs: 6 – 10 = 84%
EXTRA
LIFESTYLE
TRAVEL & FOOD
Readership: 2 217 000
Readership: 3 850 000
Readership: 2 735 000
Circulation: 95 626
Circulation: 452 839
Circulation: 452 839
LSMs: 6 – 10 = 84%
LSMs: 6 – 10 = 84%
LSMs: 6 – 10 = 86%
CAREERS Readership: 2 749 000 Circulation: 461 239 LSMs: 6 – 10 = 84%
Sources: AMPS 2010 A B ( July 2009 - June 2010) | All publication rates available on: www.pushprint.co.za | ABC July - September 2009 For full details on material specifications go to: www.avusa.co.za/pdfs/Avusa_printing_information_for_newspapers.pdf [4]
// Avusa Media Publication Guide
Circulation
Readership: 377 000
Readership: 377 000
Readership: 280 000
Circulation: 137 457
Circulation: 137 457
Circulation: 28 123
LSMs: 6 – 10 = 90%
LSMs: 6 – 10 = 90%
LSMs: 6 – 10 = 76%
Readership: 1 457 000
Readership: 1 738 000
Readership: 275 000
Circulation: 125 204
Circulation: 160 270
Circulation: 23 726
LSMs: 6 – 10 = 73%
LSMs: 6 – 10 = 73%
LSMs: 6 – 10 = 88%
Sources: AMPS 2010 A B ( July 2009 - June 2009) | All publication rates available on: www.pushprint.co.za | ABC July - September 2010 For full details on material specifications go to: www.avusa.co.za/pdfs/Avusa_printing_information_for_newspapers.pdf [5]
// Avusa Media Publication Guide
Circulation
Readership: 1 457 000
Readership: 270 000
Readership: 138 000
Circulation: 125 204
Circulation: 21 781
Circulation: 23 162
LSMs: 6 – 10 = 73%
LSMs: 6 – 10 = 92%
LSMs: 6 – 10 = 82%
Readership: 1 890 000
Daily Dispatch / The Herald / Weekend Post
Circulation: 160 270
Readership: 825 000 combined *
LSMs: 6 – 10 = 73%
Circulation: 73 630 LSMs: 6 – 10 = 81%
* Weekend Post + Daily Dispatch + The Herald combined Sources: AMPS 2010 A B ( July 2009 - June 2009) | All publication rates available on: www.pushprint.co.za | ABC July - September 2010 For full details on material specifications go to: www.avusa.co.za/pdfs/Avusa_printing_information_for_newspapers.pdf [6]
// Avusa Media Publication Guide
Sunday Times
EDITOR: Ray Hartley Format: Broadsheet Distribution:
THE EDGE: Want to reach South Africa? Think big, think Sunday Times! South
National
Africa’s ‘Paper for the People’ has a strong and demographically representative
Rates:
spread across age, region and income.
www.pushprint.co.za What’s more, its impressive collection of dedicated sections – ranging from local and international news, sport and lifestyle to business, entertainment and travel –
CAN DO • Commercial inserts (full run OR zoned per province) in Business Times • Product sampling • Branded street sellers • Wraparound to subscribers only • Branded plastic bags
ensures that it’s the perfect family newspaper, with something for everyone. No wonder it’s a century-old South African tradition – it’s the paper South Africans trust. HISTORY: The Sunday Times was founded in 1906 in Johannesburg, an emerging boomtown near the bottom of the African continent. More than 100 years later, Egoli – Africa’s ‘city of gold’ – has developed into one of the world’s top 35 economic, cultural, financial, communication and transport centres. And the Sunday Times has grown with it, reporting on the country and world’s progress and chal-
CAN’T DO
lenges, while stimulating, nurturing and empowering the nation.
• Branded street pole posters
[7]
• Bellybands
DISTIBUTION: Sunday Times is distributed nationally and throughout Southern
• Envelopes
Africa and, with its online component, its reach is truly global.
// Avusa Media Publication Guide
Review
Sport
EDITOR: Luke Alfred
EDITOR: Fred Khumalo
Format:
Format:
Broadsheet
Broadsheet (10 columns)
Rates:
Rates:
www.pushprint.co.za
www.pushprint.co.za
In expectation of one of the most exciting periods in South Africa’s
Review is the revitalised news and opinions section with an increased
post-isolation sporting history, the Sunday Times launched its new
number of stories and exciting visuals about the week gone by.
dedicated Sports Section in February 2009. Readers can air their views via an SMS line and these views are
[8]
Concentrating on the “big three” – soccer, rugby and cricket – but with
reflected in a section that includes the no-holds-barred opinions of
enough space to showcase a variety of other important sports, the
columnists such as Andrew Donaldson, Fred Khumalo and the biting
supplement will be sure to be at all the major sporting events of this
comments of socialista Craig Jacobson. It also features Barry Ronge’s
year and next, including the rugby tour by the British Lions, the Con-
popular film review and countrywide theatre, visual arts and music
federations Cup and, what we’ve all been waiting for, the 2010 Soccer
reviews. Respected new columnists are Mac Maharaj and former DA
World Cup.
leader, Tony Leon. Read the latest auction news by Danny Pincus.
// Avusa Media Publication Guide
Sunday Times Business Times
Business Times Careers
EDITOR: Marcia Klein Format:
Format:
Broadsheet
Broadsheet (12 columns, not 10 columns like
Distribution:
Business Times Main)
National
Distribution:
Rates:
National
www.pushprint.co.za
Rates: (‘People on the Move’ carry a 10% loading)
The print resource for SA’s business community…hard-hitting,
Careers is the biggest recruitment supplement in the country.
in-depth coverage of today’s fast-moving local and international
This section now has exciting editorial content that offers readers
business world with dedicated sections, including Money, Careers and
insight, advice and opinions surrounding the recruitment world.
Auctions.
Auctions
A fast growing section that houses the exciting auction items on offer.
CAN DO • Commercial inserts (full run or zoned per province)
• Product sampling
• Wraparound, newsprint only and subject to editorial approval
• Branded street sellers
CAN’T DO • Branded street pole posters • Envelopes
[9]
• Bellybands
// Avusa Media Publication Guide
Sunday Times Lifestyle Magazine
Sunday Times Extra
EDITOR: Nadine Dreyer
EDITOR: Yasantha Naidoo OCTOBER 31 2010
Format:
Format:
Tabloid Distribution: National Rates:
Broadsheet
The porn king and his Picassos
Distribution: Selected areas in KZN
GIRL
and Gauteng
How Lindsay Lohan got so damaged
CORRUPTED
www.pushprint.co.za
Rates: PLUS: iPhone vs BlackBerry. The battle of the brands
www.pushprint.co.za
Lifestyle offers profiles and features on global and local life and style trends.
Sunday Times Extra is a custom-targeted special edition of the Sunday
World class columns make this supplement South Africa’s leading culture
Times, designed to reflect the lives and needs of South Africa’s upwardly
brand.
mobile and highly educated Indian community. Expect news, culture, faces and places – from Durban to Bollywood, to around the world.
CAN DO • Commercial inserts (full run or zoned per province) • Product sampling • Branded street sellers
CAN DO • ROP advertising • Sponsorships
• Glossy, metallic and embossed wraparounds
CAN’T DO CAN’T DO • Branded street pole posters
• Wraps
• Bellybands
• Inserts
• Envelopes
[ 10 ]
• Envelopes
// Avusa Media Publication Guide
Sunday Times Travel and Food
EDITOR: Andrew Unsworth
The Times Careers
EDITOR: Phylicia Oppelt
Format:
Format:
Tabloid
Tabloid
Distribution:
Rates:
National
www.pushprint.co.za
Rates: www.pushprint.co.za
[ 11 ]
A passport to pleasure…
Career opportunities at your fingertips…
top writers including Neil Pendock on wine and Food Editor,
The Times Careers is published in The Times on a Tuesday and it includes
Hilary Biller, as well as other columnists and photographers capture the
everything from content focusing on featured industries, to display
joys of local and international travel, food and wine. Sunday Times Travel &
recruitment advertising and a dedicated classifieds section in conjunction
Food is inserted into the Sunday Times Lifestyle supplement.
with South Africa’s ever-popular CareerJunction website.
// Avusa Media Publication Guide
The Times
EDITOR: Phylicia Oppelt Format: Tabloid Distribution:
THE EDGE: A slick daily tabloid packaging a broad spectrum of features,
National
columns and breaking news and utilising new technology, its cutting-edge
Rates:
online component (www.timeslive.co.za) makes it South Africa’s first interactive
www.pushprint.co.za
newspaper. Mixing the best of print and online, The Times reaches a technologically-literate audience, with an emphasis on journalistic interactivity to engage a global community of readers who have embraced its online photo
CAN DO
galleries, video clips, podcasts, blogs and interactive discussion communities.
• Commercial inserts (full run, zoned per province or zoned per area) • Product sampling
HISTORY: The Times was launched on 5 June 2007, as a slickly designed tabloid;
• Branded street sellers
its phenomenal growth has positioned it among the top morning newspapers,
• Glossy, metallic and embossed wraps (subscribers only)
based on circulation.
• Envelopes and bellybands (subscribers only) • False front page (subject to editorial approval and subscribers only)
DISTRIBUTION: The Times is distributed nationally to the homes of Sunday Times subscribers, and it’s also sold at selected outlets.
CAN’T DO • Branded street pole posters • Less than 5000 inserts
[ 12 ]
// Avusa Media Publication Guide
Times Mobile PUBLISHER: Elan Lohman E-mail: lohmane@avusa.co.za www.timeslive.co.za m.timeslive.co.za
As one of the fastest growing web and mobile sites in the country, Times LIVE is dedicated to delivering innovation and measurability to clients. Times LIVE has one of the wealthiest audiences on the South Times LIVE samples the best content
African Web; One of the fastest grow-
from the Sunday Times and The
ing news sites on mobile and web;
Times and blends this with its own
Over 1,115,280 unique browsers on a
explosive breaking news service to
monthly basis and climbing.
create a destination which provides SA’s
most
compelling
multi-
dimensional digital content mix.
return by advertising on Times LIVE’s mobile site, the award winning
Times LIVE, is the digital home of
mobile destination for news on-the-
Sunday Times and The Times and on a
go and much more. Times LIVE
monthly basis attracts 1,115,280
Mobile serves over 49,000 unique
unique visitors of which 389,680 are
users a month. (Nov 2009) 245%
domestic
growth since launch in November
South
African
visitors.
(Nielsen NetRatings Nov 2009)
[ 13 ]
Explore even greater reach and
2008.
// Avusa Media Publication Guide
The Sowetan Like South Africans, the Sowetan has grown with the times and continually reflects
EDITOR-IN-CHIEF: Bongani Keswa
the moods, attitudes and most importantly, news of our country. Considered the Format:
bible of soccer news and with a strong element of community involvement and
Tabloid
upliftment, the Sowetan is the newspaper for up and coming South Africans.
Distribution: National
HISTORY: Launched in 1981, Sowetan is one of South Africa’s most widely read
Rates:
daily newspapers, known for its quality journalism. The paper has always been at
www.pushprint.co.za
the heart of important changes in this country, being the unwavering voice championing social causes and, as a result, is celebrated by its loyal readers who have been crucial to its staying power over the past three decades of rapidly changing times.
SUPPLEMENTS • Job Market
• Sowetan Travel
DISTIBUTION: Distribution is national, aimed at those in the know and those who
• Road Rave
• Power your Future
want to know about South Africa, Africa and the world around them.
• Time Out
CAN DO • Commercial inserts (full run, zoned per province)
• Product sampling
• Envelopes and bellybands (subscribers only)
• Branded street sellers
Since May 2009, Sowetan was repositioned to be not just a fearless advocate of
• Sequential unique numbering (excluding Durban)
• Time out wrap
political truth and national development but also a proud promoter of personal
• Loose inserts
liberation, a catalyst of lifestyle development and an inspired innovator of information exchange. The new and improved Sowetan is engaging with a proudly South
CAN’T DO
African readership that has truly earned the right to be – ‘ in the know and on the move’.
• Branded street pole posters
Sowetan has been modified to get our readers ahead in this ever-evolving informa-
• Less than 5000 inserts
tion age. The Time Out entertainment section on Fridays is beefed-up with a gig guide of happening places, a motoring page with a celeb focus, a TV guide with an armchair critique column, a trendy fashion column, theatre coverage, a glitzy events page, a must-read wining & dining page and a Time Out calendar page with the ever popular who-was-seen-where pics. As the fifth most highly read publication in the country, we’re the ideal newspaper to be in.
THE EDGE: The Sowetan is one of South Africa’s original black newspapers. Born in the eighties and growing ever since, the Sowetan is one of the most widely read dailies in the country. [ 14 ]
// Avusa Media Publication Guide
Sunday World
EDITOR: Wally Mbhele Format:
THE EDGE: Sunday World is South Africa’s original and leading tabloid, and the best way
Tabloid
to spend a Sunday by far.A heady, entertaining mix of celebrities, socially relevant topics,
Distribution:
news, business, sport and of course, views, views, views! It’s a delightful mix of every-
National
thing you need to know, perfectly packaged for those long relaxing Sundays. With a bit
Rates:
of something for everyone all wrapped up in a package that shouts entertainment!
www.pushprint.co.za
HISTORY: Sunday World is a young, exciting and unrelenting weekly newspaper featuring a team of top journalists who speak the language of the people in the street as well as those in the corridors of power. Sunday World celebrates its tenth birthday this year.
SUPPLEMENTS • World on Wheels
• World Traveller
• World of Jobs
• Lifestyle (Fashion, Décor & Personal Finance)
DISTIBUTION: Sunday World enjoys a fast-growing audience and is distributed nationally, with the exception of the Eastern and Western Cape provinces. Readers are young urban achievers, moving from townships into suburbs, educated, highly brandconscious, social and inspirational.
CAN DO • Commercial inserts (full run, zoned per province)
• Product sampling
• Envelopes and bellybands (subscribers only)
• Branded street sellers
• Sequential unique numbering (excluding Durban)
• Branded subscriber bag
• Now full colour
CAN’T DO
In May 2009, Sunday World’s Lifestyle supplement was launched. The addition includes
• Branded street pole posters
fashion, health, personal finance, gadgets, décor, Sista B’s advice column, horoscopes,
• Less than 5000 inserts
food and wine reads. The everpopular Shwashwi (gossip), Kuli’s column, World of Jobs and World of Motoring, continue as before. All the content is spiced-up with a personality or celebrity focus while the writing stays hard-hitting and provocative. It’s still the same paper just with more flavour.
[ 15 ]
// Avusa Media Publication Guide
Weekend Post EDITOR-IN-CHIEF: Jeremy McCabe Format: Main Paper – Broadsheet Supplements – Tabloid
THE EDGE: Apart from breaking big local news stories, the Weekend Post endeav-
Distribution:
ours to take readers behind the scenes in important national and international
Eastern Cape
issues, and to introduce readers to the main players in these events – an
Rates:
indispensable tool in today’s fast-moving world. It strives for a cheerful, positive
www.pushprint.co.za
outlook on life, while uplifting its readers and adding inspiration to their lives. The Weekend Post fills the early Saturday morning slot, opening up retail
SUPPLEMENTS • My Weekend • Property Post • Classified Post
opportunities for marketers as a weekend pre-shopping read. HISTORY: The Weekend Post was established more than a half-century ago by combining a number of weekend titles, including The Saturday Post. It was re-launched in May 2007 as a Saturday morning paper with an editorial mix that includes award-winning exclusives, news and features – all with a strong focus
CAN DO • Commercial inserts (full run) • Product sampling • Envelopes and bellybands (subscribers only)
on leisure and lifestyle content ensuring its readers keep up with the latest trends. DISTIBUTION: The Weekend Post is the undisputed weekend market leader in the Eastern and Southern Cape, outselling all other local and national papers.
• Branded street sellers • Glossy, metallic and embossed wraps (subscribers only • Branded subscriber bag
CAN’T DO
Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the recruitment section of the paper, not a supplement.
• Branded street pole posters • Less than 5000 inserts
Format: Tabloid (8 columns) Distribution: Predominantly Eastern Cape Rates: www.pushprint.co.za
[ 16 ]
// Avusa Media Publication Guide
The Herald EDITOR: Heather Robertson Format: Main Paper – Broadsheet Supplements – Tabloid
THE EDGE: The Herald is a lively morning newspaper, positioned as both a city and
Distribution:
a regional newspaper and is celebrated for its independent and public-spirited
Eastern Cape
stance on issues. The Herald’s well-tuned editorial mix includes local, national and
Rates:
international features ensuring its readers are in sync with community and global
www.pushprint.co.za
news. HISTORY: Serving the Eastern and Southern Cape since 1845, The Herald enjoys a
SUPPLEMENTS
colourful history as one of South Africa’s oldest and best-loved newspapers. It was
• Matric Herald Study Guide
founded by John Patterson, a Scot who came to Port Elizabeth as the city’s first gov-
• La Femme
ernment appointed schoolteacher. As his contract didn’t allow for alternative business pursuits, he founded The Herald in secret. Its proud history also includes the fact that it was the only South African publication to be sued by Charles Dickens in a landmark case for copyright infringement, just after the world’s first copyright laws were passed.
CAN DO • Commercial inserts (full run)
DISTIBUTION: The Herald is the undisputed market leader in the largest metro-
• Branded street sellers
politan region in the province (Port Elizabeth-Uitenhage metropolitan area) as well
• Branded subscriber bag
as the western region of the Eastern Cape.
CAN’T DO • Branded street pole posters • Bellybands • Envelopes
Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the recruitment section of the paper, not a supplement. Format: Tabloid (8 columns) Distribution: Predominantly Eastern Cape Rates: www.pushprint.co.za
[ 17 ]
// Avusa Media Publication Guide
Daily Dispatch EDITOR: Charles Mogale Format: Broadsheet Distribution:
THE EDGE: The Eastern Cape’s biggest-selling newspaper. Its readers are the
Eastern Cape
young, black, ambitious upand-coming generation, while its established readers
Rates:
are older, white and wealthier – what they have in common is that they are fiercely
www.pushprint.co.za
loyal and trust the information carried in the paper. The Daily Dispatch carries a mix of groundbreaking hard news balanced by a number of new columns and lifestyle features that ensures its relevance to the broader East London community. The newspaper achieved a clean sweep of all South Africa’s major journalism
CAN DO
awards in 2008.
• Commercial inserts (full run) • Branded street sellers
HISTORY: Established more than a century ago, the Daily Dispatch has been an
• Branded subscriber bag
East London standard through the years, growing into the Eastern Cape’s biggest
• Bellybands on subscribers copies
selling daily newspaper. The Daily Dispatch shot to world-fame under the editorship of Donald Woods, who amplified Steve Biko’s fearless fight for human rights and freedom while ultimately sacrificing his life in the process.
CAN’T DO • Branded street pole posters
DISTIBUTION: It’s distributed throughout the eastern sector of the Eastern Cape,
• Bellybands
a vast geographical area that stretches from the Kowie in Port Alfred and all the
• Envelopes
way up to the KwaZulu Natal border.
Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the recruitment section of the paper, not a supplement. Format: 12 columns Main Body Distribution: Predominantly Eastern Cape Rates: www.pushprint.co.za [ 18 ]
// Avusa Media Publication Guide
Saturday Dispatch
EDITOR: Charles Mogale Format: Tabloid Distribution: Eastern Cape
THE EDGE: Recently re-launched in a new generation tabloid format, the Saturday
Rates:
Dispatch carries a finely balanced blend of news and feature stories with a strong
www.pushprint.co.za
focus on lifestyle and leisure content. The paper also covers sport and property, both very popular with its weekend readers. HISTORY: The Saturday Dispatch shares the same proud history as its daily coun-
CAN DO • Bellybands
terpart. The publication was transformed into its current tabloid format in 2005, its stylish packaging perfectly designed to carry a potent mix of informative and entertaining weekend lifestyle content, aimed at the higher LSM groups
CAN’T DO • Wraps
[ 19 ]
DISTIBUTION: Like the Daily Dispatch, its daily sister, the Saturday Dispatch is dominant in metro East London.
// Avusa Media Publication Guide
Print Talk
AMPS (All Media and Products Survey):
Flat Rate:
Commissioned by SAARF, the largest industry survey conducted nationally on an
An advertising rate not subject to discounts other than that offered for prompt
annual basis, covering all media and a wide range of products. It is a single source
payment
survey, with information on media usage, product consumption and demographics collected from the same respondent through in-home faceto-face
Page Traffic Survey:
personal interviews. The AMPS sample is around 12 500 adults (16 years and older)
Survey designed to establish readers per page or section of a publication, as well
per annum, with interviewing conducted during the first half of the year, across the
as a rating or evaluation of the page or section.
full spectrum of the South African population (demographically representative against race, province, community size, gender and age.
Schedule: A tabulation of all advertising, usually including costs and dates, relating to an
Average circulation: The average number of copies of a publication distributed per issue. It’s determined by dividing the total number of copies distributed over a period by the number of issues in that period.
CPT (Cost Per Thousand): A monetary figure which indicates the cost of reaching 1 000 members of a selected target group. The CPT rate is calculated by taking the advertising rate cost and dividing it by the number of readers (e.g. a full page full colour ad rate of R10 000 on a publication of 10 000 readers delivers a cost per thousand of R1.00).
[ 20 ]
advertising campaign.
// Avusa Media Publication Guide
Surveys & Research
Sunday Times Generation Next:
Sunday Times Top Brands:
The most comprehensive research into kids’ brands in the country based on in-depth
The only extensive research into brand awareness in SA, based on research by TNS
surveys targeting ‘tweens’ (kids between the ages of 8 and 13), teens (14 to 18), and
Research Surveys. There are two aspects to the research, one being consumer research
young adults (up to age 22). Categories include coolest bank, cellphones, media
and the other being one-on-one research with top CEOs of SA’s big businesses.
products, stores and foods. Awards are given for the best brand overall and the best
The survey publishes results of research into SA’s coolest brands and the all-time
company. The survey also features interviews with some of the Generation Next
favourite brand. Other major categories include: banks, cars, beers, cellphones, cloth-
tweens, teens and young adults to provide qualitative information on their brand
ing stores, electronic and electrical goods, fast food and restaurant chains, insurance,
choices.
newspapers, soft drinks, petrol, telecommunications and TV and radio stations – along with a business-to-business section.
Sunday Times Top 100 Companies:
The Top Brands Survey explores all of the issues which affect brand development and
Arguably the most prestigious event on the business calendar, showcasing the com-
brand supremacy in SA, with a number of columns written by SA’s brand gurus.
pany that has shown the biggest growth over five years. This is established by ranking companies on the growth in the value of the share plus dividends reinvested. Also
SABRE (The South African Business Research Evaluation):
named at the gala function: Business Leader of the Year, chosen by his or her peers,
A study conducted regularly by Avusa Media and BDFM publishers which has become
and the Lifetime Achiever of the Year. The survey contains the full list of Top 100
the definitive planning and marketing tool for the advertising industry. SABRE is an
companies and interviews with the CEOs of the Top 10, along with tables of turnover,
initiative based on the fact that AMPS is primarily a consumer survey and the respon-
return on assets, etc.
dent base does not cater for the needs of business titles. SABRE is a reliable and respected business research tool conducted with a reliable
Sunday Times Rich List: and the Fortune and Forbes lists, this list has gained currency over the past few years, with commissioned exclusive research into SA’s richest people (approximately 150 people, ranging in wealth from R14-billion to R70-million), based on their investments on the JSE – the only investments accessible to the public; the only comprehensive list of the earnings of each CEO on the JSE, plus some additional well-known executives, including non-executive chairmen. The survey also offers comparisons with the richest in the UK and US, and an analysis of the economic sectors, regions, etc, of the country’s richest people along with lifestyle issues including wine, private bankers, jewellery, hotels, etc. It also compares previous years with articles on wealth trends established over the years.
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sample of 2000 respondents.
// Avusa Media Publication Guide
Digi Talk
Above the fold:
Micro site:
The part of an e-mail message or web page that is visible without scrolling. Users
A separate page of a website that has a separate URL (web address) than its home page
see this part of the message or screen first, so it’s premium space.
and is used to provide information about and/or promote something that is related to the home
Absolute Unique User: One individual person using the Internet for one session of activity for a fixed time
Podcasting:
frame.
A method of publishing audio broadcasts via the Internet. It’s essentially a MP3 audio download. On the Sunday Times website, they are housed under the multimedia section.
Banner:
Micro sites can be sponsored by a client.
A graphical advertisement positioned on a web page. Avusa has either an island banner available (300 x 250 pixels) or a stretched banner (468 x 120 pixels) on each
Rich Media:
page across the Sunday Times, Sowetan and Sunday World sites.
Enhanced media that offers more than one element of video, audio or data giving the user a new media experience.
Click-through Rate: The average number of clickthrough per hundred impressions expressed as a percent-
User Session:
age.
Duration of time that one user visits a website.
Dynamic Banner:
Vodcasting:
Refers to an advertisement that changes content each time it’s viewed
A method of publishing video broadcasts via the Internet.
depending on any number of parameters (e.g. user’s geographic location, time of day, etc).
Expanding Banner: Standard banners that expand when the user scrolls over them with the mouse.
Impression:
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Websites: Sunday Times | www.timeslive.co.za The Times
| www.timeslive.co.za
Sunday World | www.sundayworld.co.za
A single view of one page by a single user. A user may create a number of impressions
The Herald
| www.theherald.co.za
during one session.
Sowetan
| www.sowetanlive.co.za
Inventory:
Daily Dispatch | www.dispatch.co.za
The amount of available impressions or ad space that a site has available for sale.
Weekend Post | www.weekendpost.co.za
// Avusa Media Publication Guide
Surveys & Research cont.
Staffing Industry Index:
The Times & Sowetan Retail Awards:
This is a research index partnership between Sunday Times Business Times and Adcorp
Launched in 2008, the Retail Awards and Survey Supplement is the culmination of an
Holdings, which aims to allow all relevant stakeholders (investors, government, clients,
independent national quantitative research survey to establish from consumers who
the staffing industry and employees) the opportunity of receiving well-developed
their retail champions are. The Awards recognises those retailers who consistently
and scientifically validated platforms of industry intelligence. The survey addresses
offer quality, value, service and brand awareness to the retail market. Now in its second
two national priorities – namely, the creation of employment and the development of
year, the retail awards have become an important event on the retail industry calendar.
skills and experience in South Africa.
WORK IN LIFE Survey: The WIL Survey is conducted bi-annually in an effort to gain a better understanding of the South African work environment and to explore the mindset of working South Africans. It is based on the UK’s Daily and Weekly Telegraph and is well received by the recruitment industry.
Wealth Surveys: These surveys are conducted regularly to provide media buyers and their clients with current information for media scheduling among adults living in speific main urban areas. A Wealth Measure or Index was also developed to differentiate respondents in terms of their financial status. The surveys have been conducted in Gauteng and the Eastern Cape.
Thank you for your interest in Avusa Media
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