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Avusa Media Publication Guide


// Avusa Media Publication Guide

Index Circulation ...................................... ......................................................................................... ....................................... 4 - 6 Sunday Times ............................................................................................................................... .................................. 7 Sports ............................................................................................................................... ............................................... 8 Review ............................................................................................................................... .............................................. 8 Sunday Times Business Times ...... ......................................................................................................................... ....... 9 Business Times Careers ................. .............................................................................................................. .................. 9 Auctions ............................................................................................................................... ........................................... 9 Sunday Times Lifestyle Magazine ............................................................................................................................... 10 Sunday Times Extra ....................... ........................................................................................................ ........................ 10 Sunday Times Travel & Food ............................................................................................................................... ......... 11 The Times Careers ............................................................................................................................... .......................... 11 The Times ........................................................................................................................... .... ........................................ 12 Sowetan ............................................................................................................................... ........................................... 13 Time Out ............................................................................................................................... .......................................... 13 Sunday World .................................................................................................................... ........... ................................. 14 Sunday World Lifestyle

............................................................................................................................... .................

14

Weekend Post ............................................................................................................................... ................................. 15 The Herald....................................... ........................................................................................ ........................................ 16 Daily Dispatch ................................................................................................................... ............ ................................ 17 Saturday Dispatch ............................................................................................................ ................... ......................... 18 Avusa Media LIVE ............................................................................................................................... ........................... 1 9 Times LIVE .......................................................................................................................... ..... .......................................

20

Sowetan LIVE ..................................................................................................................... .......... .................................. 21 www.sundayworld.co.za ............................................................................................................................... ............... 22 Print Talk ............................................................................................................................... .........................................

23

Digi Talk ............................................................................................................................... ........................................... 24 Surveys and Research ............................................................................................................................... .................... 25 - 26


// Avusa Media Publication Guide

Welcome to Avusa Media, Africa’s most dynamic new-generation media company.

The Avusa Media handbook has been designed to offer a high-level overview of the company while providing the low-down on the small details that make the company tick. You’ll find useful facts and figures, publication profiles and easyreference glossaries packed with industry buzzwords. Advertising income is no longer about simple ad placements on a page. Avusa Media leads the way with above-the-line, below-the-line and through-the-line solutions – all designed to maximise your clients’ spend, impact and budget. So, think big! Creativity is key. You’ll soon learn there’s a range of product offerings beyond traditional advertising placement. There are also sponsorships (from generic to custom), marketing (from direct to experiential), competitions and fusion solutions mixing print with online – and other options. You’re also joining a hi-tech, hi-energy tribe of dedicated media mavens, celebrated for creativity and expertise – where nothing is too offbeat. If you can think or dream it, chances are Avusa Media can do it. So, have fun, explore and stretch… Welcome.

[3]


// Avusa Media Publication Guide

Circulation

MAIN BODY

SPORT

BUSINESS TIMES

Readership: 4 085 000

Readership: 4 085 000

Readership: 2 749 000

Circulation: 462 366

Circulation: 462 366

Circulation: 462 366

LSMs: 6 – 10 = 83%

LSMs: 6 – 10 = 83%

LSMs: 6 – 10 = 84%

EXTRA

LIFESTYLE MAGAZINE

TRAVEL & FOOD

Readership: 2 217 000

Readership: 3 850 000

Readership: 2 735 000

Circulation: 95 626

Circulation: 452 839

Circulation: 452 839

LSMs: 6 – 10 = 84%

LSMs: 6 – 10 = 84%

LSMs: 6 – 10 = 86%

MONEY & CAREERS Readership: 2 749 000 Circulation: 462 366 LSMs: 6 – 10 = 84%

Sources: AMPS 2010 A B ( July 2009 - June 2010) | All publication rates available on: www.pushprint.co.za | ABC October - December 2010 For full details on material specifications go to: www.avusa.co.za/pdfs/Avusa_printing_information_for_newspapers.pdf [4]


// Avusa Media Publication Guide

Circulation

Readership: 377 000

Readership: 377 000

Readership: 280 000

Circulation: 141 271

Circulation: 141 271

Circulation: 27 205

LSMs: 6 – 10 = 90%

LSMs: 6 – 10 = 90%

LSMs: 6 – 10 = 76%

Readership: 1 457 000

Readership: 1 738 000

Readership: 275 000

Circulation: 125 490

Circulation: 151 718

Circulation: 24 506

LSMs: 6 – 10 = 73%

LSMs: 6 – 10 = 73%

LSMs: 6 – 10 = 88%

Sources: AMPS 2010 A B ( July 2009 - June 2009) | All publication rates available on: www.pushprint.co.za | ABC October - December 2010 For full details on material specifications go to: www.avusa.co.za/pdfs/Avusa_printing_information_for_newspapers.pdf [5]


// Avusa Media Publication Guide

Circulation

Readership: 1 457 000

Readership: 270 000

Readership: 138 000

Circulation: 125 490

Circulation: 22 386

Circulation: 22 242

LSMs: 6 – 10 = 73%

LSMs: 6 – 10 = 92%

LSMs: 6 – 10 = 82%

Readership: 1 890 000

Daily Dispatch / The Herald / Weekend Post

Circulation: 151 718

Readership: 825 000 combined *

LSMs: 6 – 10 = 73%

Circulation: 74 097 LSMs: 6 – 10 = 81%

* Weekend Post + Daily Dispatch + The Herald combined Sources: AMPS 2010 A B ( July 2009 - June 2009) | All publication rates available on: www.pushprint.co.za | ABC October - December 2010 For full details on material specifications go to: www.avusa.co.za/pdfs/Avusa_printing_information_for_newspapers.pdf [6]


// Avusa Media Publication Guide

Sunday Times

EDITOR: Ray Hartley Format: Broadsheet Distribution:

THE EDGE: Want to reach South Africa? Think big, think Sunday Times! South

National

Africa’s ‘Paper for the People’ has a strong and demographically representative

Rates:

spread across age, region and income.

www.pushprint.co.za What’s more, its impressive collection of dedicated sections – ranging from local and international news, sport and lifestyle to business, entertainment and travel –

CAN DO • Commercial inserts (full run OR zoned per province) in Business Times • Product sampling • Branded street sellers • Wraparound to subscribers only • Branded plastic bags

ensures that it’s the perfect family newspaper, with something for everyone. No wonder it’s a century-old South African tradition – it’s the paper South Africans trust. HISTORY: The Sunday Times was founded in 1906 in Johannesburg, an emerging boomtown near the bottom of the African continent. More than 100 years later, Egoli – Africa’s ‘city of gold’ – has developed into one of the world’s top 35 economic, cultural, financial, communication and transport centres. And the Sunday Times has grown with it, reporting on the country and world’s progress and chal-

CAN’T DO

lenges, while stimulating, nurturing and empowering the nation.

• Branded street pole posters

[7]

• Bellybands

DISTIBUTION: Sunday Times is distributed nationally and throughout Southern

• Envelopes

Africa and, with its online component, its reach is truly global.


// Avusa Media Publication Guide

Review

Sport

EDITOR: Luke Alfred

EDITOR: Fred Khumalo

Format:

Format:

Broadsheet

Broadsheet (10 columns)

Rates:

Rates:

www.pushprint.co.za

www.pushprint.co.za

In expectation of one of the most exciting periods in South Africa’s

Review is the revitalised news and opinions section with an increased

post-isolation sporting history, the Sunday Times launched its new

number of stories and exciting visuals about the week gone by.

dedicated Sports Section in February 2009. Readers can air their views via an SMS line and these views are

[8]

Concentrating on the “big three” – soccer, rugby and cricket – but with

reflected in a section that includes the no-holds-barred opinions of

enough space to showcase a variety of other important sports, the

columnists such as Andrew Donaldson, Fred Khumalo and the biting

supplement will be sure to be at all the major sporting events of this

comments of socialista Craig Jacobson. It also features Barry Ronge’s

year and next, including the rugby tour by the British Lions, the Con-

popular film review and countrywide theatre, visual arts and music

federations Cup and, what we’ve all been waiting for, the 2010 Soccer

reviews. Respected new columnists are Mac Maharaj and former DA

World Cup.

leader, Tony Leon. Read the latest auction news by Danny Pincus.


// Avusa Media Publication Guide

Sunday Times Business Times

EDITOR: Marcia Klein Format:

Format:

Broadsheet

Broadsheet (12 columns, not 10 columns like

Distribution:

Business Times Main)

National

Distribution:

Rates:

National

www.pushprint.co.za

Rates: (‘People on the Move’ carry a 10% loading)

The print resource for SA’s business community…hard-hitting,

Careers is the biggest recruitment supplement in the country.

in-depth coverage of today’s fast-moving local and international

This section now has exciting editorial content that offers readers

business world with dedicated sections, including Money, Careers and

insight, advice and opinions surrounding the recruitment world.

Auctions.

Auctions

A fast growing section that houses the exciting auction items on offer.

CAN DO • Commercial inserts (full run or zoned per province)

• Product sampling

• Wraparound, newsprint only and subject to editorial approval

• Branded street sellers

CAN’T DO • Branded street pole posters • Envelopes

[9]

• Bellybands


// Avusa Media Publication Guide

Sunday Times Lifestyle Magazine

Sunday Times Extra

EDITOR: Nadine Dreyer

EDITOR: Yasantha Naidoo OCTOBER 31 2010

Format:

Format:

Tabloid Distribution: National Rates:

Tabloid

The porn king and his Picassos

Distribution: Selected areas in KZN

GIRL

and Gauteng

How Lindsay Lohan got so damaged

CORRUPTED

Rates:

www.pushprint.co.za PLUS: iPhone vs BlackBerry. The battle of the brands

www.pushprint.co.za

Lifestyle offers profiles and features on global and local life and style trends.

Sunday Times Extra is a custom-targeted special edition of the Sunday

World class columns make this supplement South Africa’s leading culture

Times, designed to reflect the lives and needs of South Africa’s upwardly

brand.

mobile and highly educated Indian community. Expect news, culture, faces and places – from Durban to Bollywood, to around the world.

CAN DO • Commercial inserts (full run or zoned per province) • Product sampling • Branded street sellers • Glossy, metallic and embossed wraparounds

CAN’T DO • Branded street pole posters • Bellybands • Envelopes

[ 10 ]

CAN DO • ROP advertising • Sponsorships • Wraps • Inserts

CAN’T DO • Envelopes


// Avusa Media Publication Guide

Sunday Times Travel and Food

EDITOR: Andrew Unsworth

The Times Careers

EDITOR: Phylicia Oppelt

Format:

Format:

Tabloid

Tabloid

Distribution:

Rates:

National

www.pushprint.co.za

Rates: www.pushprint.co.za

[ 11 ]

A passport to pleasure…

Career opportunities at your fingertips…

top writers including Neil Pendock on wine and Food Editor,

The Times Careers is published in The Times on a Tuesday and it includes

Hilary Biller, as well as other columnists and photographers capture the

everything from content focusing on featured industries, to display

joys of local and international travel, food and wine. Sunday Times Travel &

recruitment advertising and a dedicated classifieds section in conjunction

Food is inserted into the Sunday Times Lifestyle supplement.

with South Africa’s ever-popular CareerJunction website.


// Avusa Media Publication Guide

The Times

EDITOR: Phylicia Oppelt Format: Tabloid Distribution:

THE EDGE: A slick daily tabloid packaging a broad spectrum of features,

National

columns and breaking news and utilising new technology, its cutting-edge

Rates:

online component (www.timeslive.co.za) makes it South Africa’s first interactive

www.pushprint.co.za

newspaper. Mixing the best of print and online, The Times reaches a technologically-literate audience, with an emphasis on journalistic interactivity to engage a global community of readers who have embraced its online photo

CAN DO

galleries, video clips, podcasts, blogs and interactive discussion communities.

• Commercial inserts (full run, zoned per province or zoned per area) • Product sampling

HISTORY: The Times was launched on 5 June 2007, as a slickly designed tabloid;

• Branded street sellers

its phenomenal growth has positioned it among the top morning newspapers,

• Glossy, metallic and embossed wraps (subscribers only)

based on circulation.

• Envelopes and bellybands (subscribers only) • False front page (subject to editorial approval and subscribers only)

DISTRIBUTION: The Times is distributed nationally to the homes of Sunday Times subscribers, and it’s also sold at selected outlets.

CAN’T DO • Branded street pole posters • Less than 5000 inserts

[ 12 ]


// Avusa Media Publication Guide

Sowetan Like South Africans, the Sowetan has grown with the times and continually reflects

EDITOR: TBA

the moods, attitudes and most importantly, news of our country. Considered the Format:

bible of soccer news and with a strong element of community involvement and

Tabloid

upliftment, the Sowetan is the newspaper for up and coming South Africans.

Distribution: National

HISTORY: Launched in 1981, Sowetan is one of South Africa’s most widely read

Rates:

daily newspapers, known for its quality journalism. The paper has always been at

www.pushprint.co.za

the heart of important changes in this country, being the unwavering voice championing social causes and, as a result, is celebrated by its loyal readers who have been crucial to its staying power over the past three decades of rapidly changing times.

SUPPLEMENTS • Job Market

• Sowetan Education

DISTIBUTION: Distribution is national, aimed at those in the know and those who

• Time Out

want to know about South Africa, Africa and the world around them.

• Sowetan Travel

CAN DO • Commercial inserts (full run, zoned per province)

• Product sampling

• Envelopes and bellybands (subscribers only)

• Branded street sellers

Since May 2009, Sowetan was repositioned to be not just a fearless advocate of

• Sequential unique numbering (excluding Durban)

• Time out wrap

political truth and national development but also a proud promoter of personal

• Loose inserts

liberation, a catalyst of lifestyle development and an inspired innovator of information exchange. The new and improved Sowetan is engaging with a proudly South

CAN’T DO

African readership that has truly earned the right to be – ‘ in the know and on the move’.

• Branded street pole posters

Sowetan has been modified to get our readers ahead in this ever-evolving informa-

• Less than 5000 inserts

tion age. The Time Out entertainment section on Fridays is beefed-up with a gig guide of happening places, a motoring page with a celeb focus, a TV guide with an armchair critique column, a trendy fashion column, theatre coverage, a glitzy events page, a must-read wining & dining page and a Time Out calendar page with the ever popular who-was-seen-where pics. As the fifth most highly read publication in the country, we’re the ideal newspaper to be in.

THE EDGE: The Sowetan is one of South Africa’s original black newspapers. Born in the eighties and growing ever since, the Sowetan is one of the most widely read dailies in the country. [ 13 ]


// Avusa Media Publication Guide

Sunday World

EDITOR: Wally Mbhele Format:

THE EDGE: Sunday World is South Africa’s original and leading tabloid, and the best way

Tabloid

to spend a Sunday by far.A heady, entertaining mix of celebrities, socially relevant topics,

Distribution:

news, business, sport and of course, views, views, views! It’s a delightful mix of every-

National

thing you need to know, perfectly packaged for those long relaxing Sundays. With a bit

Rates:

of something for everyone all wrapped up in a package that shouts entertainment!

www.pushprint.co.za

HISTORY: Sunday World is a young, exciting and unrelenting weekly newspaper featuring a team of top journalists who speak the language of the people in the street as well as those in the corridors of power. Sunday World celebrates its tenth birthday this year.

SUPPLEMENTS • World on Wheels

• World Traveller

• World of Jobs

• Lifestyle (Fashion, Décor & Personal Finance)

DISTIBUTION: Sunday World enjoys a fast-growing audience and is distributed nationally, with the exception of the Eastern and Western Cape provinces. Readers are young urban achievers, moving from townships into suburbs, educated, highly brandconscious, social and inspirational.

CAN DO • Commercial inserts (full run, zoned per province)

• Product sampling

• Envelopes and bellybands (subscribers only)

• Branded street sellers

• Sequential unique numbering (excluding Durban)

• Branded subscriber bag

• Now full colour

CAN’T DO

In May 2009, Sunday World’s Lifestyle supplement was launched. The addition includes

• Branded street pole posters

fashion, health, personal finance, gadgets, décor, Sista B’s advice column, horoscopes,

• Less than 5000 inserts

food and wine reads. The everpopular Shwashwi (gossip), Kuli’s column, World of Jobs and World of Motoring, continue as before. All the content is spiced-up with a personality or celebrity focus while the writing stays hard-hitting and provocative. It’s still the same paper just with more flavour.

[ 14 ]


// Avusa Media Publication Guide

Weekend Post EDITOR-IN-CHIEF: Jeremy McCabe Format: Main Paper – Broadsheet Supplements – Tabloid

THE EDGE: Apart from breaking big local news stories, the Weekend Post endeav-

Distribution:

ours to take readers behind the scenes in important national and international

Eastern Cape

issues, and to introduce readers to the main players in these events – an

Rates:

indispensable tool in today’s fast-moving world. It strives for a cheerful, positive

www.pushprint.co.za

outlook on life, while uplifting its readers and adding inspiration to their lives. The Weekend Post fills the early Saturday morning slot, opening up retail

SUPPLEMENTS • My Weekend • Property Post • Classified Post

opportunities for marketers as a weekend pre-shopping read. HISTORY: The Weekend Post was established more than a half-century ago by combining a number of weekend titles, including The Saturday Post. It was re-launched in May 2007 as a Saturday morning paper with an editorial mix that includes award-winning exclusives, news and features – all with a strong focus

CAN DO • Commercial inserts (full run) • Product sampling • Envelopes and bellybands (subscribers only)

on leisure and lifestyle content ensuring its readers keep up with the latest trends. DISTIBUTION: The Weekend Post is the undisputed weekend market leader in the Eastern and Southern Cape, outselling all other local and national papers.

• Branded street sellers • Glossy, metallic and embossed wraps (subscribers only • Branded subscriber bag

CAN’T DO

Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the recruitment section of the paper, not a supplement.

• Branded street pole posters • Less than 5000 inserts

Format: Tabloid (8 columns) Distribution: Predominantly Eastern Cape Rates: www.pushprint.co.za

[ 15 ]


// Avusa Media Publication Guide

The Herald EDITOR: Heather Robertson Format: Main Paper – Broadsheet Supplements – Tabloid

THE EDGE: The Herald is a lively morning newspaper, positioned as both a city and

Distribution:

a regional newspaper and is celebrated for its independent and public-spirited

Eastern Cape

stance on issues. The Herald’s well-tuned editorial mix includes local, national and

Rates:

international features ensuring its readers are in sync with community and global

www.pushprint.co.za

news. HISTORY: Serving the Eastern and Southern Cape since 1845, The Herald enjoys a

SUPPLEMENTS

colourful history as one of South Africa’s oldest and best-loved newspapers. It was

• Matric Survival Kit

founded by John Patterson, a Scot who came to Port Elizabeth as the city’s first gov-

• La Femme

ernment appointed schoolteacher. As his contract didn’t allow for alternative business pursuits, he founded The Herald in secret. Its proud history also includes the fact that it was the only South African publication to be sued by Charles Dickens in a landmark case for copyright infringement, just after the world’s first copyright laws were passed.

CAN DO • Commercial inserts (full run)

DISTIBUTION: The Herald is the undisputed market leader in the largest metro-

• Branded street sellers

politan region in the province (Port Elizabeth-Uitenhage metropolitan area) as well

• Branded subscriber bag

as the western region of the Eastern Cape.

CAN’T DO • Branded street pole posters • Bellybands • Envelopes

Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the recruitment section of the paper, not a supplement. Format: Tabloid (8 columns) Distribution: Predominantly Eastern Cape Rates: www.pushprint.co.za

[ 16 ]


// Avusa Media Publication Guide

Daily Dispatch EDITOR: Mpumelelo Mkhabela Format: Broadsheet Distribution:

THE EDGE: The Eastern Cape’s biggest-selling newspaper. Its readers are the

Eastern Cape

young, black, ambitious upand-coming generation, while its established readers

Rates:

are older, white and wealthier – what they have in common is that they are fiercely

www.pushprint.co.za

loyal and trust the information carried in the paper. The Daily Dispatch carries a mix of groundbreaking hard news balanced by a number of new columns and lifestyle features that ensures its relevance to the broader East London community. The newspaper achieved a clean sweep of all South Africa’s major journalism

CAN DO

awards in 2008.

• Commercial inserts (full run) • Branded street sellers

HISTORY: Established more than a century ago, the Daily Dispatch has been an

• Branded subscriber bag

East London standard through the years, growing into the Eastern Cape’s biggest

• Bellybands on subscribers copies

selling daily newspaper. The Daily Dispatch shot to world-fame under the editorship of Donald Woods, who amplified Steve Biko’s fearless fight for human rights and freedom while ultimately sacrificing his life in the process.

CAN’T DO • Branded street pole posters

DISTIBUTION: It’s distributed throughout the eastern sector of the Eastern Cape,

• Bellybands

a vast geographical area that stretches from the Kowie in Port Alfred and all the

• Envelopes

way up to the KwaZulu Natal border.

Distributed through The Herald, Daily Dispatch and Weekend Post. It’s the recruitment section of the paper, not a supplement. Format: 12 columns Main Body Distribution: Predominantly Eastern Cape Rates: www.pushprint.co.za [ 17 ]


// Avusa Media Publication Guide

Saturday Dispatch

EDITOR: Mpumelelo Mkhabela Format: Tabloid Distribution: Eastern Cape

THE EDGE: Recently re-launched in a new generation tabloid format, the Saturday

Rates:

Dispatch carries a finely balanced blend of news and feature stories with a strong

www.pushprint.co.za

focus on lifestyle and leisure content. The paper also covers sport and property, both very popular with its weekend readers. HISTORY: The Saturday Dispatch shares the same proud history as its daily coun-

CAN DO • Bellybands

CAN’T DO • Wraps

[ 18 ]

terpart. The publication was transformed into its current tabloid format in 2005, its stylish packaging perfectly designed to carry a potent mix of informative and entertaining weekend lifestyle content, aimed at the higher LSM groups DISTIBUTION: Like the Daily Dispatch, its daily sister, the Saturday Dispatch is dominant in metro East London.


// Avusa Media Publication Guide

Digital

Avusa Media LIVE

GENERAL MANAGER: Elan Lohmann

www.avusamedialive.co.za Avusa Media LIVE is the digital division within Avusa Media which represents the digital brands and publishing concerns of the Media business including Times LIVE, Sowetan LIVE and Sunday World. Commercially, we are dedicated to bringing innovation and measurability to clients through advertising opportunities across our network of web and mobile sites. Our sites’ core diverse and unique audiences are loyal to their news brands and engaged with the rich content of our sites. Our sites have displayed consistently strong audience growth and all are members of the digital Media and Marketing Association (DMA).

Email: Johmanne@avusa.co.za For advertising rates and information on our sites please contact: Elmarie Vermeulen: Sales Manager Vermeulene@avusa.co.za

[ 19 ]

Format: Avusa Media LIVE Distribution: Johannesburg Rates: www.avusamedialive.co.za Elan Lohmann has been a local online pioneer for the past 10 years holding many key commercial, corporate and industry positions over this time. He heads up Avusa Media LIVE; is a director of Career Junction had has held senior management positions in a range of key South African int4rnet brands. Elan was a founding member of the Online Publishing Association (now the Digital Media and Marketing Association) and spent two years on the executive board. He is passionate about growing the local industry and helping talented youth move up through the ranks.


// Avusa Media Publication Guide

Digital

Times LIVE

EDITOR: Reuben Goldberg

Web: www.timeslive.co.za Mobile: http://timeslive.co.za

Format: Times LIVE Distribution: Johannesburg

About Times LIVE Times LIVE is an award winning news website which caters to a loyal South African audience hungry for breaking news, quality journalism and the opportunity to engage and be more informed. Times LIVE is the online home of Sunday times and The Times. The website covers breaking news, sport, entertainment and opinion backed by the daily and weekly content provided in the newspapers. The aim at all times is to be a news website with personality and attitude and this is driven by editor Reuben Goldberg and his deputy Abdul Milazi. The Multimedia site features cutting edge video, audio and photo stories and the Blogs site covers leading opinion from our stable journalists and selected guest bloggers.

Times LIVE Site Traffic Information: Total Traffic: 1,159,217 Unique Users, 5,975,148 Page Impressions, 05:31 mins ASD Local Traffic: 558,911 Unique Users, 4,177,493 Page Impressions, 06:21 mins ASD Mobile Traffic: 118,079 Unique Users, 671,638 Page Impressions, 06:20 mins ASD

*All site traffic information from Nielsen Netratings Jan. 2011 *ASD = “Average Session Duration�

[ 20 ]

Rates: www.timeslive.co.za Reuben Goldberg has been working in hard news, sport and entertainment media since 1991 in various leadership positions, with a focus on radio at 5fm, 702, SABC and Capital Radio. Reuben has been the news editor of Times LIVE since May 2010.


// Avusa Media Publication Guide

Digital Sowetan LIVE

EDITOR: Juliette Saunders

Web: www.sowetanlive.co.za Mobile: http://sowetanlive.co.za

Format: Sowetan LIVE & Sunday World Online

About Sowetan LIVE Sowetan LIVE was re-launched in July 2010 and has quickly become one of the fastest growing news websites in the SA market. Sowetan LIVE represents the core values and content carried in the Sowetan newspaper, which can be described as nation-building, community-focused and informative. The site covers news, sport, entertainment, business and consumer advice which is combined with interactive functionality and multimedia content to provide a rich and relevant news experience. The average Sowetan LIVE reader is young, approachable, street-wise, trendy and highly brand conscious. Our readers are extremely loyal to Sowetan LIVE and have developed an immense trust in the brand and website.

Sowetan LIVE Site Traffic Information: Total Traffic: 615,350 Unique Users, 10,338,674 Page Impressions, 10:28 mins ASD Local Traffic: 493,466 Unique Users, 9,199,181 Page Impressions, 10:59 mins ASD Mobile Traffic: 49,451 Unique Users, 343,957 Page Impressions, 06:43 mins ASD

*All site traffic information from Nielsen Netratings Jan. 2011 *ASD = “Average Session Duration�

[ 21 ]

Distribution: Johannesburg Rates: www.sowetanlive.co.za Juliette Saunders has been involved with Digital Media for over 12 years, coming from a journalism background in newspapers and news agencies. Saunders is the Online Editor for the fast-growing Sowetan LIVE and Sunday world digital brands and is passionate about delivering audience-targeted news in a multi-platform environment.


// Avusa Media Publication Guide

Digital Sowetan LIVE Web: www.sundayworld.co.za Mobile: http://m.sundayworld.co.za About Sunday World Sunday World is a feisty, high-quality “infotainment” website and mobisite which reflects the world and aspirations of its young black readres. Think breaking celebrity news, socially relevant topical issues, lively news reportage, supurb sports coverage and fun-flavoured stories that connect readers into what’s happening round the corner, around the country and the world. Sunday World appeals to a young upwardly-mobile black market on an emotional and physical level. Its readers are ducated, economically active, unapologetically aspirational, acquisitive and cosmopolitan in outlook.

Sunday World Site Traffic Information: Total Traffic: 138,369 Unique Users, 1,511,299 Page Impressions, 07 :59 mins ASD Local Traffic: 121,366 Unique Users, 1,325,995 Page Impressions, 07:57 mins ASD Mobile Traffic: 37,131 Unique Users, 74,828 Page Impressions, 10:57 mins ASD

*All site traffic information from Nielsen Netratings Jan. 2011 *ASD = “Average Session Duration”

[ 22 ]


// Avusa Media Publication Guide

Print Talk

AMPS (All Media and Products Survey):

Flat Rate:

Commissioned by SAARF, the largest industry survey conducted nationally on an

An advertising rate not subject to discounts other than that offered for prompt

annual basis, covering all media and a wide range of products. It is a single source

payment

survey, with information on media usage, product consumption and demographics collected from the same respondent through in-home faceto-face

Page Traffic Survey:

personal interviews. The AMPS sample is around 12 500 adults (16 years and older)

Survey designed to establish readers per page or section of a publication, as well

per annum, with interviewing conducted during the first half of the year, across the

as a rating or evaluation of the page or section.

full spectrum of the South African population (demographically representative against race, province, community size, gender and age.

Schedule: A tabulation of all advertising, usually including costs and dates, relating to an

Average circulation: The average number of copies of a publication distributed per issue. It’s determined by dividing the total number of copies distributed over a period by the number of issues in that period.

CPT (Cost Per Thousand): A monetary figure which indicates the cost of reaching 1 000 members of a selected target group. The CPT rate is calculated by taking the advertising rate cost and dividing it by the number of readers (e.g. a full page full colour ad rate of R10 000 on a publication of 10 000 readers delivers a cost per thousand of R1.00).

[ 23 ]

advertising campaign.


// Avusa Media Publication Guide

Digi Talk

Above the fold:

Micro site:

The part of an e-mail message or web page that is visible without scrolling. Users

A separate page of a website that has a separate URL (web address) than its home page

see this part of the message or screen first, so it’s premium space.

and is used to provide information about and/or promote something that is related to the home

Absolute Unique User: One individual person using the Internet for one session of activity for a fixed time

Podcasting:

frame.

A method of publishing audio broadcasts via the Internet. It’s essentially a MP3 audio download. On the Sunday Times website, they are housed under the multimedia section.

Banner:

Micro sites can be sponsored by a client.

A graphical advertisement positioned on a web page. Avusa has either an island banner available (300 x 250 pixels) or a stretched banner (468 x 120 pixels) on each

Rich Media:

page across the Sunday Times, Sowetan and Sunday World sites.

Enhanced media that offers more than one element of video, audio or data giving the user a new media experience.

Click-through Rate: The average number of clickthrough per hundred impressions expressed as a percent-

User Session:

age.

Duration of time that one user visits a website.

Dynamic Banner:

Vodcasting:

Refers to an advertisement that changes content each time it’s viewed

A method of publishing video broadcasts via the Internet.

depending on any number of parameters (e.g. user’s geographic location, time of day, etc).

Expanding Banner: Standard banners that expand when the user scrolls over them with the mouse.

Impression:

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Websites: Sunday Times | www.timeslive.co.za The Times

| www.timeslive.co.za

Sunday World | www.sundayworld.co.za

A single view of one page by a single user. A user may create a number of impressions

The Herald

| www.theherald.co.za

during one session.

Sowetan

| www.sowetanlive.co.za

Inventory:

Daily Dispatch | www.dispatch.co.za

The amount of available impressions or ad space that a site has available for sale.

Weekend Post | www.weekendpost.co.za


// Avusa Media Publication Guide

Surveys & Research

Sunday Times Generation Next:

Sunday Times Top Brands:

The most comprehensive research into kids’ brands in the country based on in-depth

The only extensive research into brand awareness in SA, based on research by TNS

surveys targeting ‘tweens’ (kids between the ages of 8 and 13), teens (14 to 18), and

Research Surveys. There are two aspects to the research, one being consumer research

young adults (up to age 22). Categories include coolest bank, cellphones, media

and the other being one-on-one research with top CEOs of SA’s big businesses.

products, stores and foods. Awards are given for the best brand overall and the best

The survey publishes results of research into SA’s coolest brands and the all-time

company. The survey also features interviews with some of the Generation Next

favourite brand. Other major categories include: banks, cars, beers, cellphones, cloth-

tweens, teens and young adults to provide qualitative information on their brand

ing stores, electronic and electrical goods, fast food and restaurant chains, insurance,

choices.

newspapers, soft drinks, petrol, telecommunications and TV and radio stations – along with a business-to-business section.

Sunday Times Top 100 Companies:

The Top Brands Survey explores all of the issues which affect brand development and

Arguably the most prestigious event on the business calendar, showcasing the com-

brand supremacy in SA, with a number of columns written by SA’s brand gurus.

pany that has shown the biggest growth over five years. This is established by ranking companies on the growth in the value of the share plus dividends reinvested. Also

SABRE (The South African Business Research Evaluation):

named at the gala function: Business Leader of the Year, chosen by his or her peers,

A study conducted regularly by Avusa Media and BDFM publishers which has become

and the Lifetime Achiever of the Year. The survey contains the full list of Top 100

the definitive planning and marketing tool for the advertising industry. SABRE is an

companies and interviews with the CEOs of the Top 10, along with tables of turnover,

initiative based on the fact that AMPS is primarily a consumer survey and the respon-

return on assets, etc.

dent base does not cater for the needs of business titles. SABRE is a reliable and respected business research tool conducted with a reliable

Sunday Times Rich List: and the Fortune and Forbes lists, this list has gained currency over the past few years, with commissioned exclusive research into SA’s richest people (approximately 150 people, ranging in wealth from R14-billion to R70-million), based on their investments on the JSE – the only investments accessible to the public; the only comprehensive list of the earnings of each CEO on the JSE, plus some additional well-known executives, including non-executive chairmen. The survey also offers comparisons with the richest in the UK and US, and an analysis of the economic sectors, regions, etc, of the country’s richest people along with lifestyle issues including wine, private bankers, jewellery, hotels, etc. It also compares previous years with articles on wealth trends established over the years.

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sample of 2000 respondents.


// Avusa Media Publication Guide

Surveys & Research cont.

Staffing Industry Index:

The Times & Sowetan Retail Awards:

This is a research index partnership between Sunday Times Business Times and Adcorp

Launched in 2008, the Retail Awards and Survey Supplement is the culmination of an

Holdings, which aims to allow all relevant stakeholders (investors, government, clients,

independent national quantitative research survey to establish from consumers who

the staffing industry and employees) the opportunity of receiving well-developed

their retail champions are. The Awards recognises those retailers who consistently

and scientifically validated platforms of industry intelligence. The survey addresses

offer quality, value, service and brand awareness to the retail market. Now in its second

two national priorities – namely, the creation of employment and the development of

year, the retail awards have become an important event on the retail industry calendar.

skills and experience in South Africa.

WORK IN LIFE Survey: The WIL Survey is conducted bi-annually in an effort to gain a better understanding of the South African work environment and to explore the mindset of working South Africans. It is based on the UK’s Daily and Weekly Telegraph and is well received by the recruitment industry.

Wealth Surveys: These surveys are conducted regularly to provide media buyers and their clients with current information for media scheduling among adults living in speific main urban areas. A Wealth Measure or Index was also developed to differentiate respondents in terms of their financial status. The surveys have been conducted in Gauteng and the Eastern Cape.

Thank you for your interest in Avusa Media

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Avusa Media Handbook