Insider's Guide Media Kit

Insider's Guide MEDIA KIT

Dear Partners,

We are pleased to welcome you to the all-new Pittsburgh Insider’s Guide. The guide is a new and refreshed take on our traditional visitor’s guide and is designed to entice travelers to choose Pittsburgh as their next getaway through compelling, inspirational content, a new editorial format and innovative advertising opportunities for partners. This premium experience for travelers will continue with hyper-local information and insider advice to promote your destination.

Within this new direction, you will find more opportunities to promote and advertise your business. For the first time ever, we are providing partners with custom-designed ads that will align with editorial content and the new VisitPITTSBURGH brand. These custom-formatted spaces are designed to tell destination stories beyond traditional display advertising. You will help drive and inform the ad’s direction, and our design team will lay it out in a way that will entice visitors and enhance their experience with the content. We’re also taking on a more robust content strategy to ensure we meet—and exceed— the needs and interests of our audience segments as they consider Pittsburgh as their next destination.

We truly believe in the power of this product and will continue to invest in its publication, high-quality production and promotion to drive requests and downloads on your behalf.

We look forward to this guide helping us (and you) tell the authentic Pittsburgh story like never before.

Sincerely,

Jerad Bachar President & CEO

SPONSORSHIP BENEFITS

Feature your business to engaged and passionate travelers looking for their next Pittsburgh getaway.

PRINT DISTRIBUTION:

60,000 high-quality print editions are distributed at Pennsylvania state welcome centers, VisitPITTSBURGH welcome centers, at tourism events year-round and to a wide network of meeting planners and convention attendees.

DIGITAL EDITION:

An interactive, digital version of the Insider’s Guide will be hosted on VisitPITTSBURGH.com.

PROMOTIONAL CAMPAIGN:

As an advertiser, your brand will be intrinsically part of a strategic promotional campaign of the Insider’s Guide by VisitPITTSBURGH’s marketing team to drive physical requests and digital downloads.

CO-OP BENEFITS

TURNKEY:

Your ad creative will be custom designed for you, using your supplied assets.

PROFESSIONAL DESIGN:

Our design team will create each ad with the same focus

DISCOUNTED RATES:

Being a VisitPITTSBURGH partner has its perks. Receive discounted rates on all ad sizes and opportunities.

BE A PART OF PITTSBURGH'S TOURISM STORY

$ $5.9B in traveler spending

19.5M visitors

$ $323M in state and local tax revenue

38,700 tourism-supported jobs

Source: Tourism Economics, The Allegheny County Visitor Economy 2022

Tourism Visitor Guide Fast-Facts

• 65% of consumers request visitor guides to learn more about a destination

• 44% of consumers request visitor guides to plan and book their vacation to the destination

• 74.8% of consumers noted a visitors guide was either very important or important when making the decision to visit a destination

• 24.5% completed a trip after receiving the visitors guide

(Source: DMA West | Destination Analytics)

2024 RATES AND DEADLINES

The Insider’s Guide will include eye-catching content where our Pittsburgh travel partners will have the opportunity to promote their brands and destinations. Be sure your brand is a part of the firstplace readers look for recommendations on where to stay, top culinary favorites, best local stores, event planning resources and more.

MATERIAL REQUIREMENTS

The VisitPITTSBURGH Insider’s Guide is designed to provide an immersive, inspirational experience for readers. As such, traditional display ads are going to be replaced with thoughtfully designed, custom partner ads that align with editorial spreads and the VisitPITTSBURGH brand. Rest assured, you will continue to drive the direction of your ad by supplying us with your desired photos, logo, headlines and body copy, but our team will take it from there! The end result: less work for our partners and a more seamless experience for our readers.

AD UNITS + ASSETS

Space Reservation Deadline: December 8

Ad Materials Due: December 29

REQUIRED ASSETS

Premium Position – Full Page

Photos: 5 images maximum, along with 3 photo captions of 20 words maximum

Logo: EPS Vector

Headline: 5 words maximum

Subhead: 25 words maximum

Body Copy: 250 words maximum

Traditional Position – ½ Page

Photos: 2 images maximum

Logo: EPS Vector

Headline: 4 words maximum

Body Copy: 75 words maximum

NEW! Advertorial Feature

Photo: 1 image

Headline: 5 words maximum

Body Copy: 50 words maximum

Photography

Have your story told like never before. This year's guide will provide visitors with an insider's lens into Pittsburgh's arts & culture, culinary scene, familyfriendly activities, sports must-sees, outdoor adventures and more.

Traditional Position – Full Page

Photos: 3 images maximum, along with 1 photo caption of 20 words maximum

Logo: EPS Vector

Headline: 5 words maximum

Subhead: 25 words maximum

Body Copy: 125 words maximum

Traditional Position – ¼ Page

Photos: 1 image

Logo: EPS Vector

Headline: 3 words maximum

Body Copy: 50 words maximum

NEW! Spotlight Listing

Photo: 1 image

• Photo will accompany your directory listing (30 words maximum) with special color treatment

All photos should be color jpgs, high-resolution (minimum 300 dpi). Low-res photos will not reproduce properly. Please let us know if you have questions about your images.

Editorial team reserves the right to edit supplied materials. Advertisers will have the opportunity for one review and final approval.

SAMPLE SPREADS