Business Model Canvas Section

The business model canvas consists of nine elements that are divided across three parts.

The first part is the Desirability Part

Which consists of customer segment, value proposition, channel and customer relations

First, the customer segment element:

Which is the base that our service targets and our target demographic are all members of KFUPM and that includes everyone from the students on campus to the faculty members. Now we might target other demographics if we expand outside of KFUPM but at the begging we are focusing on only KFUPM at the start.

Second, the value propositions:

The first value is that we are mostly the only one doing this and by mostly we mean no one is offering the same exact service as us but there is a service that does offer something to do an activity that our customers might use our service for. That other service is KFUPM delivery which delivers food to people and our service allows our customers to go get food, so that is where the conflict lies but the difference is the second value and it is the flexible work hours. Our competition takes a long time to deliver the food and our services flexibility offers to people a way to go get their own food in a short amount of time. We plan on having it available 24/7. The third value is that it is going to be easy to use, since scooters are easy to use, so that is straight forward.

Third, channels and customer relations:

Our channels will be a website and an app that offers al the functions and is easy to use. The app will offer the customer the rent the scooter, add credit to wallet, and a map of KFUPM to show the scooter stations at the begging. Other functions will be added later that enhance the experience. Customer relations is the fourth element and it is mainly tied to the third. We plan on having a reward system that makes them feel they are getting rewarded for using our service and that is by offering discounts and free hours. We will also have a review system to get feedback on order to improve our service and this will be in the app and on the website.

The second part is the Feasibility Part

Which consists of key activities, key resources and key partners.

First element, Key activities:

Which will be the app development hence we need software developers to make the app, to maintain it and to add functions to it. In addition, transporting the equipment and everything related to it, where we will need to have stations in easy to access places and have them near each other for returning and charging.

Second element, key resources : Which mainly are the field workers, software workers and the website/app. There is not much to go in this element since it is straightforward.

Third element, key partners:

Where we will have KFUPM administration, where their permission is needed to work on campus, and the provider of the equipments in order to be able to provide the service.

The third part is the Viability Part

And it consists of revenue streams and cost structure.

First element, the revenue stream:

Which will come largely from providing our service at an profitable price for us but we will try to make at cheap enough for people to actually want to and can use the service. Another stream will be investors and donations and they are what we need to get this whole thing up and running.

Second element, cost structure:

This will be the cost of everything for us like salaries, equipment and any other needed cost like permit costs if required.

This is our business canvas and everything that it consists of explained in three main parts.

Conclusion

The idea of renting the electronic scooter on our campus will reduce the problem of moving, delays and Failure to Schedule, and after successful application on the campus of the King Fahd University of Petroleum and Minerals with a net profit of 1.3 million by 2026 we aspire to expand and cover Saudi and Middle Eastern universities . Teamwork was special and filled with a spirit of cooperation. The tasks were divided by satisfaction, and everyone took their job seriously. Team members communicated via the WhatsApp group, through which progress on the project was monitored and observations and advice were given to each other. Members of the Group also met in person and exchanged information and updates. We have benefited from each other's views and developed our approach and plan. The team relied on a time plan that helped to achieve rapid completion and review once again, that helped us develop the project and avoid mistakes.

At the end of this project we had learned lessons in patience, cooperation and punctuality, and developed our skills in marketing, planning, research and study development. Also at the end of this project, the vision for understanding markets became apparent, and we learned that it is a successful project that transforms people's needs into an appropriate product at appropriate prices.