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Generate Ideas: Can’t Find It? Create It! Why Frustration is Good
1) Spend a full day hunting for pain points. This means you should take a look at all the products and services around you as you walk around your home, school, or community. As you notice each product or service write the name of each one in the PRODUCTS/SERVICES column below.
2) Then, as you look at each one ask yourself ‘what do you find annoying or frustrating about this product or service?’ This will help you identify pain points with each product or service or features and attributes you simply can’t find but wish you could. Write down these pain points in the PAIN POINTS column below.
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PRODUCTS/SERVICES
Portable phone charger
Portable wifi hotspot
Plastic bottles
Paid parking spots
Hard copies of books
Derma products
PAIN POINTS
Many carry small amounts of MAh and are too heavy or too big
Unreliable, cuts off a lot and doesnt have the best service or that fast of wifi
Unrecycliable,
disastrous for the environment
Pay phyisically and is too expensive at times Difficult to carry around specially if they are academic books
Contains a lot of dangerous chemicals
3) Circle your top four most painful pain points & label them numbers 1 to 4. How will this pain point be addressed 2 years from now? How will it be addressed 5 years from now? Write your proposed solutions below. Solutions to
Finding the technology that can hold massive amounts of MAh in small spaces which will help massively in this painpoint using alternatives such as paper or metal in small amounts and making drinks refillable.
The chip being used in routers should be used in portabale hotspots, that'll help with connection speed.
Approaching derma products in a more natural, organic way, using plants and natural resources rather than harmful chemicals.
4) Each of these pain points & solutions are actually customer needs and business ideas. Circle the top new business ideas in your list above to review later.
5) If you’d like to generate more business ideas then continue with Strategy #3 on the following pages. If you have already generated all the business ideas you need you can jump to the idea evaluation section beginning on page 19.
