Generate Ideas: Tap into Your Experience

1. Write the name of the most recent company where you have worked in the NAME OF COMPANY section.

NAME OF COMPANY #1:

Morrocan Taste

PRODUCTS/SERVICES/PROCESSES

Morrocan Tea

Gift cards

Frappe's

Coffee and latte

Mugs

PAIN POINTS

It's actually not real morrocan tea, its just named for marketing

The gift cards only work in hard copies, no online form.

None are original, they try to copy everything from rivals.

Too sweet, not much caffiene which should be the most important aspect of coffee

They try to hard to copy and paste designs from other cafes and it costs way more

Drive thru makes no option for people in a rush, the cars line is too long sometimes

2. List the primary products or services sold by this company or any key processes within the company in the PRODUCTS/SERVICES/PROCESSES column above.

3. As you look at each product, service, or process ask yourself ‘what did customers or employees not like about this product, service, or process?’ This will help you identify pain points associated with each product or service. Write down these pain points in the PAIN POINTS column above.

4. Circle your top three most painful pain points listed on the previous page and label them numbers 1 to 3. What could you do to resolve each pain point? How will each pain point be solved in 2 years? How will each pain point be solved in 5 years? Write your proposed solutions below.

Gift cards will linked to name and phone number, which will make it much easier, for the customer to use, and for the company to profit off of hiring personal designers for the company to make each design on any cup or storefront more original and appealing.

Creating small on-foot entry places for people that are in a rush so they can order from it and not just leave because the line is too long.

5. Each of these pain points & solutions are actually customer needs and business ideas. Circle the top new business ideas in your list above to review later.

6. Repeat this process for additional companies where you have worked on the following pages. This will help you better analyze products, pain points, and potential solutions within each related industry.

7. Remember the key steps to finding opportunities at places you’ve worked are to:

• Write the name of the company in the NAME OF COMPANY section

• List the main products or services sold by this company or key processes in the PRODUCTS/SERVICES/PROCESSES column

• Look at each product or service and ask yourself ‘what did customers or employees not like about this product, service, or process?’ Write down these pain points in the PAIN POINTS column

Try these steps with an additional business where you’ve worked on the following page.

NAME OF COMPANY #2:

Large in-shop space shoes steps

Selling non shoe related products chargable parking lot

Hard copies of gift cards

Shoe sizing too overwhelming, some actually get lost inside

1.

2.

The quality of the product are far much less than one would think, which hurts the company's image

It hurts customers that want to just look around, pushes them away from shopping

3.

No way of giving a gift card in an online form, which defeats the purpose of gift cards. A lot of shoe sizes are not on the right scale which confuses customers when buying

8. Circle your top three most painful pain points listed above and label them numbers 1 to 3. What could you do to resolve each pain point? How will each pain point be solved in 2 years? How will each pain point be solved in 5 years? Write your proposed solutions below. Solutions to to to

Reducing unnecessary space, and creating more branches.

Creating a Different company that sells the extra products they're trying to sell in the main store.

Sticking to a standarized way of sizing shoes and not go out of it.

9. Circle the top solutions listed above to consider later as new business ideas. If you’d like to generate more business ideas then continue with Strategy #4 on the following pages. If you have already generated all the business ideas you need you can jump to the idea evaluation section beginning on page 19.